rewrite this title in spanish What is Organic SEO and 12 Strategies to Use It Wisely
rewrite Organic’s good, right? Generally, yes it is. When applied to produce, it implies a reduced harmful impact. When applied to SEO, it usually refers to a way you can be assured of Search Engine Optimization for your website, with little or no payment. Let’s see how it can be used to the best effect. What is Organic SEO? Let’s run through some SEO basics. When a search is entered into Google (the largest search engine), it comes up with a list of hits. Some of these will be paid for ads and will be indicated as such. Others will surface because there’s something about the site’s content that chimes with the search query, and organic traffic is generated. People tend to prefer the latter (organic) group. Whatever potential customers are looking to find, from pizza to a digital signature app, Google will look at the words used in the search term and come up with findings that match up with them. This list is put up on a SERP (Search Engine Results Page). How it goes about doing this is a tale of algorithms, which varies according to the specific search engine employed, and crawlers, which roam the net collating information on its composite sites. This crawl takes in not just the sites but the links from the sites too, in order to establish context and connectivity. The findings are put into the engine database, also known as its search index. Then, when a search query comes in, it is accommodated like a visitor using the best virtual receptionist service. How so? Its needs are addressed with thoroughness and speed. The search engine compares the term with the information in the search index and displays its findings. There are a host of factors (around 200) that come into play here. The bad news is that Google is notoriously cagey about most of these, but there are known areas that we can focus on, and we’ll do this below. Before we do though, we should briefly touch on a matter of millinery. Further Reading: The Importance of SEO: 13 Benefits That Make It a No-Brainer Investment White Hat vs Black Hat These terms have their origin in cowboy movies, where the wholesome hero and nefarious nemesis were easily identified through a very convenient hat color-coding arrangement. But what do they mean in SEO? Black hat SEO practices are underhanded techniques like keyword-stuffing, disguised redirects, and hidden text. White hat SEO, on the other hand, is all about operations that comply with the search engine’s rules for SERP promotion. There’s now a third color of headgear to consider, gray having become a thing. But we’ll not cover this one today, so let’s throw it back on the hatrack. By and large, Google has managed to root out most black hat activity by learning to recognize it where it occurs and ruling it out of search engine rankings as a result. So, now that you know your hat preference, let’s go through what a white hat organic SEO strategy looks like and some of the strategies you can use. 1. Keyword Research You need to know what people are searching for. This is absolutely key. Moreover, you need to know exactly what terms they are using, in other words, the keywords. For instance, let’s say that they are looking up phone systems; the keyword may be virtual PBX systems. You can then build your site using those phrases. Let’s look at another example: a local pizza startup having ‘great pizza’ on their site will not necessarily boost their SEO. This is because there are numerous established, sometimes global, pizza places out there that will inevitably score higher than them. Therefore, they need to think about what people will be looking for specifically in order to find a pizza outlet like theirs. ‘Artisan pizza’ might be a little more productive. You might also want to use a question that internet users are likely to employ. For instance, an IT professional wanting to find automated quality assurance testing might type ‘how do I get automated testing for QA?’ in the search bar. If this can be included in the site’s content, so much the better. Trying to Keep Up with Digital Marketing? Just released: my new book to help small businesses, entrepreneurs, and marketers master digital marketing in today’s digital-first world.Drawing on my Fractional CMO experience, Digital Threads simplifies complex strategies into clear, actionable steps for success. Transform your business today—grab your copy! Click the cover or button below to buy on Amazon. There are many options you can use to discover keywords, but most of these are paid for. However, some offer free, limited versions, so do check these out. 2. Focus on Intent While we’re on relevant keywords, let’s look at intent. Intent is all about the why, not the what. Understanding why people might search for your product will assist with your SEO strategy. There are four types of search intent: A) Informational These are quests for data and are usually posed as questions. An example might be ‘what sort of cheese is used on pizza?’ B) Navigational This is when a user inputs general search terms that will bring up (ideally) a specific site. The user might not know the exact URL, so the next best thing is a combination of words that work together to deliver a site. For example ‘pizza Baltimore Madison St’ C) Transactional The searcher is in the mood to buy now so wants to cut to the chase. They want to get to the bit where they can make their purchase. An example of this could be ‘Play that Base Pizza Baltimore menu’ or ‘checkout’ if they know what they want and the site remembers. D) Commercial investigation The searcher wants a product but needs more information from a number of suppliers before committing. This could be ‘best deep pan pizza Baltimore central’. By keeping these varieties of intent in mind, and making sure they’re addressed in the type of content on your site, you’ll do your SEO a great deal of good. 3. Conferences and Webinars You don’t need to do it all on your own. If you want to, you can make contact with others trying to do the same thing. SEO doesn’t have to be a lonely path—reach out to others whom you might be able to learn from. For instance, if you’re worried about how things will pan out with cookies going away, you’re not alone. A great many SEO experts are currently considering how best to deal with this, so you might be able to glean some useful tips. Conferences and webinars are full of great sources of information and moral support, so make the most of them with effective meeting note templates for taking note of good ideas. 4. Stay Up-to-Date Check reliable and current sources to give yourself the best chance of not being left behind. Organic SEO is as changeable as most other organic entities. Fast-moving trends take place, and technical trends can see search algorithms change, so it’s good to be in the know when this occurs. 5. Conform to Company Characteristics It’s very important to remember the key characteristics of the business when considering organic SEO. Sometimes it’s all too easy to treat the digital world as one which has no or very few ties to the material world. This is a mistake. There are very real and significant links between online and offline that you should never lose sight of. Your site is just another facet of your company. It must conform to company characteristics. Consequently, whatever you put in place on your site, it should correspond with the nature of the company. There should be a seamless identity that the consumer is presented with, whether you’re selling online or over the counter. With an e-commerce site, the user experience of the online presence should contain a consistent company profile. The wording you decide to use on the site can have an adverse effect if not in keeping with this. Consequently, jarring mismatches can result in website abandonment, and this can impact SERP ranking. 6. Speed it Up This is a key ingredient in what’s known as technical SEO. Others include the site’s suitability for mobile devices. If your site takes too long to load, people won’t be happy with you. Google scores for this too, so be sure that your site is not overly complex. Consider reducing imagery: pictures can slow loading speed, especially where a connection’s not great. Further Reading: Technical SEO: The 15 Technical Aspects of Search Engine Optimization That You Need to Know 7. Learn from Your Competitors It’s not underhand and it’s not sneaky. It’s business, and you can be sure others will be doing the same to you. So, have a look at the SERPs and see who’s ranking above you. Then, go see their sites and see what it is that they’re doing that you’re not. It could be a better use of keywords. It could be that their site is clearer or faster. As we’ll see, these contribute to organic ranking. Further Reading: How to Do an SEO Competitive Analysis: A Tutorial for Both Beginners and Experts 8. Make it Clear Your site should have clear information and an obvious CTA. If it doesn’t, visitors to your site will leave it pretty quickly. Google notes this, and your site’s search rankings will suffer as a result. So, take a tip from contact centers that use techniques such as NATO letters to reduce confusion—heighten comprehensibility by avoiding jargon and vague phrasing. 9. Watch that Length Make sure that your site’s not unfathomably massive. Or, if it is very content-heavy, ensure that it’s structured so that users can find what they’re looking for easily and logically. This way, you’ll dramatically improve the time-on-site rating and boost its SERP accordingly. 10. Improve Your Backlinks The more quality links from reputable sources there are to your website from elsewhere, the more likely Google is to consider it among the more authoritative websites. This makes sense—if somebody has decided that your site is worth linking to, then it must contain value that will likely be of use to others. How do you encourage link building? Good, honest quality content. If your content strategy is all about being well-written and accurate, people will respond favorably to it. The same goes with product quality, of course. That artisan pizza will do a lot of the talking once people try it and start spreading the word via social media and blog posts. Those links will pile up. Further Reading: 11 Actionable Link Building Strategies For 2025 and Beyond And while we’re on the subject, remember that not all links are good links… 11. Take Out the Toxic Toxic links are those links that might adversely affect your site’s SERP position because Google (for instance) doesn’t like them. Why wouldn’t it like them? Mainly because Google doesn’t like to be manipulated. So, if there are links there that don’t appear to be natural and are plainly there in an attempt to rev up the SERP performance, then Google will penalize that site. Examples include paid links and links from sites that publish domain stats. They can go by lots of names – sometimes they’re called unnatural links or spam links – but whatever they’re called, you don’t want them doing all that harm to your organic SEO. So, what to do? You can use an online tool to highlight the offenders, remove toxic links, and help you restore your link profile to what it should be. The final step is to consider disavowing these links using Google’s tool. 12. Get in the Picture Take a look at your site and consider its images. It could be the case that you can boost your organic SEO by optimizing your images for findability. In other words, image SEO. What measures does this include? Always include alt tags for each image – most search engines use these as their primary means of identifying images. And if the image doesn’t load for some reason, it will at least describe to the user what the image is. Obviously, make sure you use relevant images. Don’t go too big and use the right format – they all have their own strengths. Using these techniques will help with boosting your images’ SERP ranking on a Google image search, as well as contributing to your site’s general organic SEO through, for instance, reducing loading speed. Conclusion There are numerous ways that organic SEO can be used to benefit your business—this piece has only touched on the basics of SEO. Keywords are the obvious place to start, but don’t stop there. Consider the whole of your site in terms of its impact on the visitor. If this means checking your site yourself in the guise of a casual browser, then so be it. You can learn a lot from putting yourself in a customer’s shoes. Further Reading: 11 SEO Best Practices to Follow in 2025 Author Bio Grace Lau is the Director of Growth Content at Dialpad, an AI-powered cloud communication platform for better and easier team collaboration. She has over 10 years of experience in content writing and strategy. Currently, she is responsible for leading branded and editorial content strategies, partnering with SEO and Ops teams to build and nurture content. Here is her LinkedIn. Hero photo by Bethany Szentesi on Unsplash Actionable advice for your digital / content / influencer / social media marketing. Join 13,000+ smart professionals who subscribe to my regular updates. in spanish
rewrite this title in spanish Shared Media in the PESO Model: The Key to Driving Engagement and Amplifying Your Message
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The PESO Model—Paid, Earned, Shared, and Owned media—is a cornerstone framework for modern communication strategies. Each component plays a crucial role, but in the age of social media dominance, the Shared component is arguably the most dynamic and influential. Shared Media thrives on interaction, collaboration, and the ability to reach audiences at scale through platforms like Instagram, TikTok, Facebook, Twitter, and LinkedIn.
For brands and businesses, Shared Media is not just about maintaining a presence on these platforms. It’s about leveraging them strategically to create meaningful engagement, amplify messaging, and build loyal communities. This article dives deep into the Shared component of the PESO Model, examining its role, benefits, challenges, and strategies for success. What is Shared Media? Shared Media refers to the content and conversations that are distributed and amplified through social channels. Unlike Paid Media, where exposure is purchased, or Earned Media, which relies on third-party validation, Shared Media thrives on organic interaction. It’s powered by the active participation of audiences, who amplify content by liking, sharing, commenting, and reposting.
In essence, Shared Media is about creating content that resonates so strongly with your audience that they feel compelled to share it with their own networks, extending your reach exponentially.
Why Shared Media is Critical in Today’s Landscape Social media platforms are where modern conversations happen. According to recent statistics, over 4.9 billion people globally use social media, spending an average of 2.5 hours per day on these platforms. Shared Media is the bridge between brands and their audiences, offering the opportunity to engage directly, receive real-time feedback, and foster genuine relationships.
Shared Media is also unique in its potential for virality. A well-executed social campaign can take on a life of its own, reaching audiences far beyond a brand’s direct followers. This type of organic amplification not only increases visibility but also builds credibility as people are more likely to trust recommendations from peers than from brands themselves.
The Benefits of Shared Media 1. Direct Engagement
Shared Media allows for two-way conversations, enabling brands to interact with their audiences in real time. This fosters trust and builds relationships, making followers feel heard and valued.
2. Community Building
Social platforms are ideal for creating vibrant communities around your brand. Shared Media helps foster these communities by encouraging audience participation through user-generated content, contests, and interactive posts.
3. Amplification of Content
When audiences share your posts, they amplify your message to their own networks, often extending your reach exponentially. This organic amplification is invaluable for spreading awareness without additional costs.
4. Authenticity and Trust
Content shared by users often feels more authentic than traditional advertising. When people share a brand’s content, they effectively endorse it, building trust among their networks.
Strategies for Success in Shared Media To succeed with Shared Media, brands need more than just a presence on social platforms. They need a thoughtful strategy that prioritizes engagement and value creation.
Create Shareable Content
At the heart of any successful Shared Media strategy is content that resonates. Shareable content often has emotional appeal, whether it’s funny, inspiring, informative, or heartwarming. Visuals, infographics, videos, and interactive elements tend to perform particularly well.
Leverage User-Generated Content (UGC)
Encouraging your audience to create and share content featuring your brand is one of the most powerful ways to leverage Shared Media. Campaigns like branded hashtags, photo contests, or testimonial requests can drive a wave of authentic content that amplifies your message. Use Social Listening
Social listening tools can help brands monitor conversations around their content, industry, or competitors. Understanding what your audience cares about allows you to craft content that aligns with their interests and encourages engagement.
Collaborate with Micro-Influencers
Micro-influencers often have highly engaged and loyal followers. Partnering with them can help extend your reach and encourage sharing among niche audiences.
Engage Actively
Shared Media is not a one-way street. Brands that actively participate in conversations, respond to comments, and engage with followers see higher levels of trust and loyalty.
Measuring Shared Media Success
Success in Shared Media isn’t just about likes or shares. It’s about understanding how these metrics translate into broader goals. Key performance indicators (KPIs) for Shared Media include:
• Engagement Rate: The number of likes, shares, comments, and clicks relative to your total followers.
• Reach and Impressions: How far your content travels across networks.
• Sentiment Analysis: The tone of the conversations happening around your brand or content.
• Conversions: Actions taken by users after engaging with your shared content, such as visiting your website or making a purchase.
Challenges of Shared Media Despite its advantages, Shared Media has its challenges. Algorithm changes on social platforms can dramatically impact reach and engagement. Additionally, the sheer volume of content competing for attention means that even the best campaigns can get lost in the noise.
Another risk is the potential for negative virality. Just as positive content can go viral, so can negative reactions or backlash. This highlights the importance of careful messaging and a robust crisis management plan.
The Role of Shared Media in the PESO Model Shared Media doesn’t exist in isolation. It amplifies and interacts with the other PESO elements. Paid Media campaigns can drive traffic to shared content. Earned Media, such as press coverage, can gain additional traction when shared on social platforms. Owned Media, like blog posts or videos, often serves as the foundation for what is shared.
As Scott Baradell, CEO of Idea Grove, notes, “Shared Media is where the human element comes into play. It’s where brands stop talking at their audiences and start engaging with them. In many ways, it’s the heart of the PESO Model because it represents true connection.”
Conclusion Shared Media is a cornerstone of the PESO Model and a driving force in modern communication strategies. By creating content that resonates, engaging actively, and leveraging the power of communities, brands can use Shared Media to amplify their message, build trust, and foster meaningful relationships.
In a world where authenticity and connection matter more than ever, Shared Media offers the opportunity to turn audiences into advocates, transforming simple interactions into powerful brand movements.
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rewrite this title in spanish #746: Facing Your Deep Beliefs To Change Your Life (and Business) with Gabby Bernstein – Amy Porterfield
rewrite Listen on… Discover how to heal limiting beliefs, connect with your inner self, and achieve your biggest dreams.
Join Gabby on her Change Your Life Tour in New York, L.A., San Francisco or Boston gabbybernstein.com/events
When’s the last time you found yourself scrolling social media mindlessly, working around the clock, or reaching for something to numb uncomfortable feelings? I know I’m not the only one! My dear friend and renowned spiritual teacher Gabby Bernstein calls these moments of “checking out” ー and they’re actually protection mechanisms trying to shield us from deeper feelings we’d rather not face. In this powerful conversation, Gabby reveals the transformative four-step process from her new book “Self Help” that provides a framework for connecting with our inner healer. She vulnerably shares her journey with Internal Family Systems (IFS) and how this modality continues to help her uncover the patterns, behaviors, and beliefs that manifest from childhood experiences. Gabby outlines how to identify what’s blocking our biggest dreams and tap into our inner healer. As we kick off 2025, this is a key tool you can use to let go of habits that no longer serve you and create new neural pathways that help you become your most confident, courageous self! In this episode, we discuss: (8:07) Identifying protection mechanisms and understanding where they come from
(13:13) Gabby’s four-step Self Help process: checking in, getting curious, connecting compassionately, and checking back (20:13) Examples of how our unconscious blocks can prevent personal and business growth (29:47) What is really means to “do the work” (31:43) Strategies for working proactively (and in the moment) when you notice anxiety, patterns, or beliefs that are holding you back (40:55) Why truth-telling is essential for authentic leadership and creating a lasting impact My friend, if you’re ready for a profound approach to personal development, you don’t want to miss this conversation with Gabby! Click here to listen!
Rate, Review, & Follow on Apple Podcasts
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Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now! !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version=’2.0′; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,’script’, ‘https://connect.facebook.net/en_US/fbevents.js’); fbq(‘init’, ‘397525423930890’); fbq(‘track’, ‘PageView’); !function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod?
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document,’script’,’https://connect.facebook.net/en_US/fbevents.js?v=next’); !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version=’2.0′; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,’script’, ‘https://connect.facebook.net/en_US/fbevents.js’); fbq(‘init’, ‘397525423930890’); fbq(‘track’, ‘PageView’); in spanish
rewrite this title in spanish Bluesky Adds Trending Topics, Exceeds 25 Million Users
rewrite While you’re busy working out your Threads strategy, Bluesky is also steadily rising, and adding new features to align with its audience demands.
Just before Christmas, Bluesky launched its own version of Trending Topics, which will make it easier for users to tap into the latest discussions of interest in the app. As you can see in this example, Bluesky’s trending topics will be based on systematic detection of key terms, highlighting the topics that are generating the most mentions at any given time.
Here’s another look at the trending list, and the display when you tap through on a topic (via Radu Oncescu): Bluesky says that this is the first version of its trending topics approach, and that it’ll be iterating based on user feedback.
As per Bluesky:
“You can disable it with the X button or in settings, while your mute words transfer to trending.”
The display is currently available in English language, with Bluesky looking to a wider release in the near future. It’s the latest advance for the Twitter-clone app, bringing it more into line with what Twitter had been. And many users do see Bluesky as a more Twitter-esque alternative than other apps, particularly due to Threads’ restrictions on political content, which has seemingly limited its capacity to highlight the most relevant news trends.
Bluesky is also more friendly to external links, and that’s helped to better align the platform with publishers and journalists, two key creator groups that are actively seeking to post content.
And given that very few people actually post anything to social apps, with most simply reading, this is a key consideration for growth. Which is why Meta was so freaked out about Bluesky’s sudden rise late last year, though that burst in growth has slowed somewhat, based on the latest stats.
According to Bluesky chief Jay Graber, Bluesky now has 25.9 million users. The platform rose from 13 million total users in October, to 20 million by mid-November, so its growth has slowed a little over the past 6 weeks.
But it is still growing, while Graber also notes that: “In the last month and a half, organizations [have reported] a 2-10x increase in the amount of engagement they receive.”
So there may well be opportunity there for brands, but for comparison, 25.9 million users is only 8.63% of Threads’ current active user base. But it could also be worth establishing a Bluesky presence now, just in case it continues to gain more traction, though I’d be hesitant on going “all in” on Bluesky just yet. Maybe, if it reaches 100 million users, it’ll be a more legitimate consideration. Though how it’ll actually get to that level, without funding via ads (which Bluesky is trying to avoid), also remains to be seen. in spanish
rewrite this title in spanish Tips, ideas + free generator
rewrite Instagram hashtags are a powerful tool when it comes to discoverability, finding your audience, and increasing your reach on the platform. Knowing which hashtags to use (and when) can make a big difference in your social marketing success, so consider this your hashtag-packed guide. Keep reading for a rundown on how and why to use hashtags on Instagram, plus hashtagging help from AI and human experts — namely, Drew McWhirter, the Creative Marketing Lead at Anh and Chi, a Vietnamese restaurant in Vancouver. Key takeaways Hashtags boost your reach. Hashtags are essential for getting your content seen. Using them on Instagram helps categorize your posts and makes it easier for your target audience to find you. Don’t overcomplicate your hashtags. Using 3 to 5 hashtags is often the sweet spot. Experiment to find what works best for your brand and keep your captions looking clean. #LessIsMore Use tools for inspiration. Don’t stress about finding the right hashtags! Hootsuite’s free hashtag generator can make the process easier and more efficient. What are Instagram hashtags? An Instagram hashtag is a clickable word, phrase, number, and/or emoji preceded by the # symbol. Hashtags are used to categorize or label content and make it more discoverable. In the example below, #anhandchi and #vancouverfoodie both qualify. Source: @anhandchi Use hashtags for every post to help your content find its target audience, show up on the Explore page, and get more followers and reach. How do hashtags work on Instagram? How to use hashtags on Instagram All Instagram hashtags are clickable: they can be tapped on, searched, and analyzed by SEO tools and Instagram’s algorithm. Source: @anhandchi How to add hashtags on Instagram Adding hashtags is simple. Just type “#” followed by whatever text you want to use. Just make sure it’s all one word — spaces signal the end of the hashtag (think #ILoveHotDogs, not #I Love Hot Dogs). You can add your hashtags in your caption or as a comment on your post. Either works. Once you type the “#” sign, Instagram search results will start suggesting popular and trending hashtags (as seen above). Select any that apply to your Instagram post to help give your content an extra boost. How many hashtags should I use on Instagram? In our expert opinion, the best number of hashtags to use on Instagram is 3 to 5. Try experimenting with your Instagram hashtag strategy to find the number that best suits your needs. Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear. Do hashtags still matter on Instagram? As of December 13, 2024, Instagram users can no longer follow hashtags, but that doesn’t mean hashtags don’t matter anymore. In the past, Instagram “growth hackers” added irrelevant trending hashtags to their posts in hopes of expanding their reach. By removing the ability to follow hashtags, Instagram is helping make sure users are served content they’re actually interested in. But don’t abandon your hashtag strategy just yet. Hashtags are still a valuable signal for Instagram’s algorithm. They help the platform understand what your content is about so the right people can discover it. Free Instagram hashtag generator Tools that can come up with Instagram hashtags for you, like Hootsuite’s free hashtag generator, make a social media manager’s job a whole lot easier. Just pick a language, describe your content, add keywords, and you’ll get 10 AI-generated hashtags to use in your post. Please note: This tool may display inaccurate or offensive material that doesn’t represent Hootsuite’s views. You’re solely responsible for use of any content generated using this tool, including its compliance with applicable laws and third-party rights. 275 best hashtags for Instagram in 2025 30 Top Instagram hashtags These are the most popular hashtags globally — they’ve been used hundreds of millions (or billions) of times. However, while top hashtags are good to know, they’re usually not very specific (#cool). A large number of posts may mean lots of people use that hashtag, but it also means there’s a ton of content on it, and your posts might get lost. Consider using a combination of popular and niche hashtags to reach different audiences, from broad to specific. Here are 30 hashtags to get you started: #love (2.1B) #instagood (1.8B) #fashion (1.1B) #photooftheday (1B) #photography (1B) #art (1B) #beautiful (848M) #nature (826M) #travel (752M) #follow (735M) #picoftheday (734M) #happy (721M) #instadaily (712M) #cute (682M) #style (674M) #trending (652M) #tbt (588M) #summer (569M) #followme (557M) #beauty (556M) #instalike (556M) #fitness (550M) #food (531M) #photo (515M) #like4like (479M) #music (477M) life (463M) #me (459M) #family (455M) #friends (453M) Psstt: If you’re looking for popular hashtags on Instagram Reels, here are 158 of them. 25 Popular B2B hashtags If you’re operating a brand account on Instagram, keep these business-related hashtags in mind. #smallbusiness (144M) #business (124M) #entrepreneur (109M) #socialmedia (41M) #digitalmarketing (40M) #startup (28M) #sales (22M) #tech (22M) #leadership (21M) #innovation (18M) #networking (15M) #SEO (11.9M) #contentmarketing (9.8M) #marketingstrategy (8.8M) #businesstips (7.7M) #productivity (4.9M) #strategy (4.4M) #b2b (3.6M) #consulting (3.4M) #workplace (2.6M) #professionaldevelopment (2M) #leadgeneration (1.4M) #b2bmarketing (685K) #saas (725K) #thoughtleadership (265K) #1 Social media tool Create. Schedule. Publish. Engage. Measure. Win. Free 30-day trial 19 Trending Instagram hashtags Keeping up with trends is an important part of staying relevant on Instagram. Here is a list of hashtags that are trending in 2025. #pets (100M) #diy (92.6M) #gaming (70.5M) cooking (66.1M) #petsofinstagram (61.6M) #blog (56.5M) #influencer (49.8M) #giveaway (49.1M) #fitnessjourney (44.1M) #craft (34.5M) #lifestyleblogger (24.9M) #ai (23.2M) #parenting (22M) #crypto (19.7M) #recipe (19.1M) #finance (18.6M) #beautytips (13.4M) #homeworkout (10.8M) #collab (7.5M) 20 Hashtags for likes Lots of the most popular hashtags on Instagram are like-related—and we love to like. #instalike (556M) #like4like (479M) #like (407M) #daily (168M) #instalove (145M) #likesforlike (140M) #like4likes (142M) #likesforlikes (78.4M) #like4follow (71.5M) #liketime (53.7M) #liker (44.3M) #likeme (42.1M) #likers (16.9M) #likeit (15.8M) #liked (11.5M) #like4followers (4.3M) #likelikelike (3.6M) #likethis (5.3M) #likefollow (2M) #likeplease (2.2M) 19 Viral Instagram hashtags Virality is rooted in time—the same hashtags that everyone’s using this week will change by the time next week comes around. These are some examples of hashtags that have gone viral this year. #reels (825M) #trending (652M) #style (647M) #ootd (445M) #makeup (414M) #model (378M) #foodie (259M) #nails (240M) #outfit (159M) #nailart (145M) #kids (137M) #healthylifestyle (133M) #skincare (126M) #reelsvideo (125M) #business (124M) #fashionstyle (124M) #healthyfood (123M) #realestate (116M) #creative (109M) 21 Common Instagram hashtags Here are some of the hashtags you’ll see more regularly on the platform. #selfie (450M) #fun (449M) #smile (445M) #girl (431M) #motivation (401M) #dog (385M) #model (378M) #lifestyle (369M) #sunset (337M) #instamood (294M) #amazing (288M) #nofilter (285M) #sun (273M) #inspiration (255M) #followforfollow (208M) #instapic (207M) #bestoftheday (198M) #cool (165M) #night (147M) #swag (142M) #happybirthday (133M) 30 Dog hashtags for Instagram So you can hashtag your Havanese or get more likes for your labrador. #dog (385M) #dogsofinstagram (325M) #dogs (175M) #instadog (119M) #doglover (105M) #dogoftheday (90M) #doglovers (63.8M) #ilovemydog (51.6M) #frenchbulldog (40M) #goldenretriever (38M) #rescuedog (28.2M) #doglove (25.6M) #dogphotography (21.5M) #dogmom (19.6M) #labradorretriever (15.1M) #dogmodel (11.5M) #dogsitting (10.4M) #dogofinstagram (10.5M) #dogtraining (10M) #doglife (68M) #doggrooming (7.5M) #doginstagram (4.8M) #dogstyle (3.8M) #doginfluencer (2.3M) #dogboarding (2.1M) #dogsmile (1.8M) #dogselfie (1.8M) #dogpics (1.1M) #doggram (1.6M) #dogadventures (1.6M) 20 Cat Instagram hashtags The most popular hashtags for pretty kitties and the people who work for them. #cat (298M) #catsofinstagram (208M) #cats (161M) #catstagram (107M) #catlover (79.5M) #instacat (67.4M) #catlife (48.5M) #catlovers (47.1M) #catoftheday (41.8M) #ilovemycat (21.7M) #cutecat (21.1M) #catlove (20.2M) #blackcat (19.9M) #kittycat (16.5M) #caturday (13.6M) #catphoto (10.2M) #catmom (5.9M) #catphotography (5.4M) #catscatscats (5.1M) #catselfie (2.4M) 20 Traveling Instagram hashtags Not all who wander are lost… especially people with internet access. #travel (752M) #travelphotography (246M) #travelgram (184M) #vacation (160M) #adventure (153M) #instatravel (131M) #traveling (96.3M) #travelblogger (91.1M) #travelling (89.4M) #traveler (55.5M) #traveller (45M) #travelblog (29.5M) #journey (28.8M) #traveldiaries (19.1M) #adventuretime (18.8M) #travelphoto (18.1M) ##lifeofadventure (16.6M) #travelholic (13.2M) #worldtraveler (9.2M) #adventureawaits (5M) 23 Exercise hashtags for Instagram Popular hashtags fit for your workout-related content. #fitness (550M) #gym (285M) #workout (231M) #healthy (192M) #health (174M) #fitnessmotivation (156M) #bodybuilding (145M) #yoga (126M) #running (95.8M) #gymmotivation (76.4M) #exercise (71.7M) #body (65.5M) #fitnessmodel (64.5M) #run (64.2M) #cardio (52.3M) #fitnessjourney (44.1M) #getfit (36.1M) #gymrat (29.4M) #workoutmotivation (28.8M) #fitnesslifestyle (18.5M) #yogainspiration (18.2M) #sweat (16.3M) #strengthtraining (14.7M) 23 Instagram hashtags for photography This platform is built on envy-worthy photos, and the top hashtags prove that photography is still going strong on Instagram. #photography (1B) #photooftheday (1B) #photo (515M) #photographer (267M) #naturephotography (252M) #travelphotography (246M) #photoshoot (209M) #instaphoto (129M) #streetphotography (128M) #foodphotography (117M) #portraitphotography (82.5M) #landscapephotography (75.9M) #photos (66.6M) #weddingphotography (65.3M) #photoshop (60.4M) #photographylovers (46.2M) #filmphotography (43.1M) #photograph (39.9M) #photogram (24M) #photographers (19M) #photoart (15.9M) #photographeveryday (15.2M) #photographyislife (14.5M) 25 Artwork hashtags for Instagram Give your creative work an extra boost with these popular hashtags. #art (1B) #photography (1B) #artist (343M) #drawing (300M) #artwork (208M) #digitalart (154M) #artistsoninstagram (121M) #draw (109M) #instaart (96.3M) #artoftheday (84.2M) #contemporaryart (73.7M) #paint (57.9) #abstractart (52.5M) #artgallery (52.5M) #tattooart (34.7M) #modernart (31.3M) #artistic (29.9M) #artofinstagram (25.2M) #picsart (22M) #artists (21M) #artcollector (20.3M) #urbanart (19.8M) #artlover (11.1M) #artdaily (7.5M) #artjournal (5.6M) Check out more daily hashtags! How to come up with hashtags for Instagram 1. Use Hootsuite’s free hashtag generator Scroll back up and check out our hashtag generator! It’s totally free and a snap to use. 2. Check out our AI hashtag suggestion tool Want an even more streamlined tool? Hootsuite’s AI hashtag suggestion tool is incorporated right into the Composer. You can only use this if you schedule your posts with Hootsuite (which, by the way, is free for 30 days). Just select the hashtag button on the bottom right of the text field and Hootsuite’s AI will suggest relevant hashtags. 3. Conduct competitive analysis Imitation is the highest form of flattery, right? Take a look at accounts that you look up to — you know, brands with a strong Instagram game. Keep track of competitors in your industry and see which hashtags they are using: odds are, those same hashtags can help you get more reach and find the right audience. 4. Use Explore page suggestions You really only need one good keyword to find lots of hashtags. Head to the Explore page, search for a word, then hit “Tags” and see a ton of suggested hashtags that are related to your keyword. For example, check out what populates when searching the keyword “raccoon.” Psstt: No matter what strategy you use, make sure you’re using hashtags that are actually related to your content. It might be tempting to throw #raccooncafe onto your post, but if you can’t deliver the sort of media that’s expected under that label, any user you attract won’t stay long. 4 tips for using hashtags on Instagram from a social media expert For some delicious advice on using hashtags for business, we asked Drew McWhirter, Creative Marketing Lead of Vancouver’s Anh and Chi Vietnamese restaurant. “In a digital world full of content, hashtags are our way of narrowing it down and reaching the right people,” McWhirter explains. Here’s how she uses hashtags to reach local foodies. 1. Be specific… but not too specific “The method to my hashtag madness lies in the range of specificity,” says McWhirter. She explains that it’s important your hashtags aren’t too vague (#GoodVibes, while cute, isn’t going to be helpful in terms of social strategy). For example, Anh and Chi’s Instagram hashtags usually include #vietnameserestaurant or #vietnamesefood instead of just #restaurant or #food. Source: @anhandchi “Instagram shows you how many posts a hashtag has been used on,” she continues. “This is incredibly helpful because it lets me see which hashtags are more popular and which have little to no use—I steer clear from hashtags that have very few posts because they are incredibly niche and won’t help to expose our content to larger audiences.” 2. Location matters When your brand is a brick-and-mortar business (or your product or service is only available in a certain city or region), it’s always a good idea to include your location in your hashtags. That way, your content will reach more people who are located in your area, and there’s a higher chance of converting your Instagram success to real money and growth for your business. Source: @anhandchi Anh and Chi use hashtags like #vancityeats and #vancouverfoodie to show Instagram users (and the algorithm) that the restaurant is in Vancouver. “Location-related hashtags help us reach our local audiences,” says McWhirter. 3. Tag amplifiers Hashtags can be used to attract the attention of influential Instagram accounts—for example, media. “I tag media-related accounts because it’s one more avenue of exposure for potential reach,” says McWhirter. Anh and Chi’s Instagram hashtags often include the names of local newspapers, magazines and blogs, which can result in valuable reach, including sharing on social or media coverage. Often, local media will have their own hashtags listed in their bio. For example, Dished Vancouver has a branded hashtag “#dishedvan” to encourage foodies to share their photos, and boost user generated content, too. 4. Think like an Instagram user While the purpose of hashtags is partially for things like algorithms and SEO, the end goal is always to best serve humans on the platform—so don’t get too caught up in the tech of it all. “I like to put myself in the shoes of a user,” says McWhirter. Think about what kinds of content people are searching for, and how your brand can be useful to them. “I ask myself questions like, ‘Do I find this content interesting?’ and ‘What am I getting out of this?’” she adds. Source: @anhandchi Hashtags like #grilledsquid and #seafoodlover will help squid fans find this post. Start building your Instagram presence using Hootsuite. Schedule and publish posts directly to Instagram, engage your audience, measure performance, and run all your other social media profiles — all from one simple dashboard. 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rewrite this title in spanish 7 Best Free SEO Report Tools (+5 Free DIY Report Templates)
rewrite Tracking and reporting your SEO performance is essential for measuring success and making data-driven decisions. Whether you’re a business owner, marketer, or SEO professional, having the right tools can simplify your reporting process and give you actionable insights into your website’s performance. In this post, I’ll cover the 10 best SEO report tools that provide comprehensive analytics and data, plus offer 5 free SEO report templates so you can DIY your reports and showcase your results professionally. What is an SEO report? An SEO report is a summary of how your organic search optimization efforts are performing. Typically used by agencies or internal marketing teams, it outlines key metrics that assess progress and the impact of SEO initiatives. The main metrics included in an SEO report are: Traffic: The number of visitors your site receives, often segmented by source, such as organic traffic from search engines. Rankings: A breakdown of how your site ranks on search engine result pages (SERPs) for targeted keywords. Are you making your way to page one or are you still buried deep in search results? Leads / Conversions: The number of visitors converting into leads or sales, showcasing the efficacy of your website in driving business goals. Competitive Analysis: A look into how competitors are performing in terms of SEO, identifying strengths and weaknesses to refine your strategy. Backlinks: The number and quality of external websites linking to yours, which influences domain authority and ranking potential. An SEO report should not merely list statistics but should also include qualitative insights. This means explaining not just the data but also the actions taken, the outcomes achieved, and recommendations for moving forward. Key questions your report should answer include: What has been accomplished so far? This section highlights progress, such as improved rankings or increased traffic from specific SEO activities. What activities were done and what was the impact? Detail the efforts, such as content creation, technical improvements, or backlink building, and how these actions influenced performance. What are the recommendations for growth? Provide actionable insights on what should be prioritized next to continue driving SEO improvements, whether continuing successful strategies or adjusting based on the latest results. This structured, data-driven approach offers a comprehensive view of how SEO is contributing to broader marketing efforts and how it can evolve for continued success. Further Reading: 10 Top Tips to Increase Your Blog Post SEO Why SEO Reporting Is Crucial Source SEO reporting is integral to the success of your website, because it helps you identify the aspects of your SEO efforts that are working, and which parts of your SEO strategy need additional help. Although there are a host of tools available on the market to offer SEO reporting, effective ones will include specific metrics to measure, and will be able to offer a clear picture of how your website and its SEO elements are performing. Using SEO reporting, you are better able to measure success, communicate with any clients for whom you are creating search engine optimization support, and make decisions driven by observable, verifiable data. All of these are vital to continually update and improve your website, to better reach your audience and achieve your business goals. Let’s take a closer look at each of the ways SEO reporting tools positively impact your business. Measuring Success SEO reports are able to track key metrics on your site, including organic traffic, keyword rankings, and conversion rates. When these metrics are not performing as hoped, you can alter small pieces of your site to help improve your SEO rankings. Over time, this can lead to significant increases in traffic and, consequently, conversions. When you go over your site’s metrics regularly, you may find the process becomes easier and more intuitive, and see significant improvements to your site’s performance. Client Communication SEO reporting can also help marketers communicate results and progress to clients without muddying the waters. By being able to clearly identify the success of your SEO efforts, you can illustrate to your clients exactly how well their sites are performing, and explain why. Effective client communication builds trust and solidifies a working relationship. Data-Driven Decision Making Data-driven decision making is essential for SEO success, and marketing success in general. Reports deliver insights to help marketers adjust and optimize ongoing SEO strategies. As you continue to go over and refine your SEO practices, you can make data-based changes to improve your reach and your performance. As you continue to make marketing decisions based on data, you remain competitive with the peers in your industry or niche, and witness continued success in driving traffic. If you are already subscribed to a top search engine optimization tool, this functionality is usually included in the price you pay every month. If you don’t have access to such a tool, or just want a second opinion, general overview, or SEO audit of your current efforts, check out these 10 free SEO report tools which you may be able to access without even providing an email address. These might not be the detailed reports that you can obtain from a paid tool, but they do offer value. Note that unless stated otherwise, you only need to enter your website domain to access this information. 1. SEOMATOR SEOMATOR provides the most in-depth report from the various tools listed here, analyzing a whopping 178 different items and focusing on on-page score, performance, accessibility, SEO, and best practices. This is the only tool that provides information about SEO best practices and its key performance indicators, and it is also unique in providing technical details about the digital accessibility of your website. With a simple red x or green checkmark for each of the different items, it is easy to see which items you need to work on to increase your performance in search engines. Interestingly enough, this tool also gave me the highest score (95 out of 100) when compared to other tools. This is a reminder that there is no one perfect tool and each measures according to its own algorithm. A tool that gives you a high score might be good for your client reports, but as a rule of thumb, I would rather receive monthly SEO reports for my own website that give me lots of to-do items to improve my SEO over tools that deliver fewer recommendations. 2. SEO Site Checkup This is a really fantastic report tool. It gives you a 1 to 100 score based on an analysis of 74 different items. Immediately under your score is an indication of the average SEO score of the top 100 sites, which was 74%. My 77% in perspective is an excellent score, keeping that in mind. It also lists the highest priority items, so you can be clear as to what you need to strategize for your SEO campaigns. For most of the audited items, it also lets you know how many of the top 100 sites passed, so if you see any items that you failed like I did such as keywords usage test, you can feel better knowing that only 45% of the top 100 sites passed. All of this information will allow you to make more informed decisions about your SEO, which really should be the goal of any SEO or custom report on the topic. The downside of this report is that for many items, such as related keywords test, competitor domains test, and broken links test, you are required to create a 7-day free trial account. On the other hand, there are also other items, such as the Image Alt Test, which provide a “How to Fix” button which, when pressed, gives you specific advice to follow up on its actionable recommendations. 3. SEOptimer SEOptimer provides a smart looking SEO analysis report, which you can also download as a PDF, that provides you A through D report card grades on your on-page SEO, links, usability, performance, and social. Interestingly enough, this tool found that I only had usability issues, but was able to provide me 11 recommendations, including ones I consider critical in optimizing for core web vitals, mobile page speed insights, and desktop page insights. Overwhelmed by Digital Marketing? Just released: my new book to help small businesses, entrepreneurs, and marketers master digital marketing in today’s digital-first world.Drawing on my Fractional CMO experience, Digital Threads simplifies complex strategies into clear, actionable steps for success. Transform your business today—grab your copy! Click the cover or button below to buy on Amazon. Two things that I liked A LOT about SEOptimer: Outside of the typical report you would expect from these SEO audit tools, it also provides you a plethora of additional useful information, such as plugins and other 3rd party software technologies that you use, compression rates for different elements of your website (HTML, CSS, JS, etc.), top backlinks, top pages by backlink, and top anchors by backlink. The ability to get a snapshot of your backlink profiles from a free tool is impressive! You can refresh your results after making changes without entering any additional information multiple times per day before it asks you to upgrade. 4. The HOTH I did not like the fact that, in order to access the report, you had to include your email address, and after doing so it prompted you for more information, including your phone number. Unlike other tools, the report generated here is only in PDF. It is somewhat similar to SEOptimer in scope as it looks at on-page SEO, usability, performance, and social. It also included additional helpful information such as the frequency at which you use H1 vs H2 vs H3 vs H4, keyword consistency, top keyword search rankings from organic search traffic with your average position indicated, as well as estimated traffic, and a display of your core web vitals and Google’s Page Speed Insights for mobile and desktop. The 14 page PDF is definitely in-depth. If it didn’t require so much information–and wasn’t transparent about it to begin with–this might have been my most-recommended tool. 5. WebFX This site first asks for your domain, and then after entering that requires you to enter your email address, where they say they send your report. This report was thin on coverage, as it only included 20 items. I passed 18, had one to improve upon, and had one error. The CTA to sign up for their SEO services indicated that if I got above an 80 score (which I did with an 86) meant that I already have a good foundation, so that is a good thing to see and gave me peace of mind that my marketing strategies were working. From an educational perspective, although only 20 items are judged, I did like the fact that for each one they provided how much impact fixing it would have, the solving complexity, tips on how to solve it, along with links to related blog posts on the topic in a “You might also like:” section. As an SEO report tool, it falls short because of depth, but as an educational SEO tool, it is an excellent primer. 6. MarketGoo This report also requires you to input your email address, but it also allows you to customize the country for which you are targeting as part of your SEO report. If you don’t live in the United States, or if your website is targeting people or businesses in a particular country, this might be a critical issue for your regular SEO reporting. Of all of the reports, MarketGoo gave me the lowest score, for which I am thankful. It includes information on your search visibility through showing your top keywords, a site review, core search optimization, content, mobile devices, backlink profile, and social shares. What I liked about this report is that for every section, it included recommendations when available but also listed what it thought you did well. Unfortunately, for some of the recommendations, you had to provide more information to gain access to them. 7. AIOSEO The AIOSEO report covers 22 essential SEO issues using the exact same categories as RankMath used. It also includes a downloadable report, which comes in handy. A great SEO report which covers the basics of your SEO efforts. Overall, I came away with 7 suggestions on how to improve my website, mostly focused on the performance side. Unfortunately, after you follow their recommendations and make optimizations, you are unable to get a revised report unless you enter your name and email address. Creating Your Own DIY SEO Report: What to Include and Free Templates You can use these free SEO reports to get quick snapshots of who you are doing, but if you want to monitor trends over time that are important to your company and specific SEO situation, you might want to create your own SEO report and input information directly from the information your SEO tool provides you. If you want to go this route, let me first introduce what I believe are the most important things to include in an SEO site audit report, but also provide you links to some resources offering free SEO report templates to help get you started. Note that while the free SEO reports listed above focus on primarily technical aspects, I believe that a comprehensive analysis of your SEO performance over time should focus on the more dynamic aspects of search engine optimizations over the technical aspects. Many of the technical aspects, once resolved, do not need to be fixed on a regular basis. Since search engines are constantly in flux, however, the other dynamic aspects of SEO need to be monitored and managed. What to Include in Your SEO Report Source Below is a summary of all of the different metrics that you could possibly include in your SEO report. Some are more important than others, but at least you should understand the potential scope of what you might want to consider for inclusion to showcase your work. Note that technical SEO metrics such as broken links or 404 errors were not included as these are numbers that might not necessarily show the business impact of your efforts. However, you should obviously be monitoring and resolving them on a regular basis. Sites with a lot of technical issues aren’t places where people want to linger. Web Traffic Metrics The first section of your SEO report should include information on your web traffic. As we all know, traffic is king because it not only gives us a measure of success, but the goal of SEO is to increase traffic. These metrics are produced by both basic SEO techniques and more advanced ones. Overall Traffic (Users / Sessions / Pageviews) Simply put, this part of your SEO report analyzes your total traffic from all sources; however, you should also break it down. The “users” metric tracks how many unique users visit your site. This is typically determined with a cookie or by IP address. Sessions refer to how many times people visit your site, without regard to how many pages they visit. So, if I visit your site and view three pages, this counts as one session. Finally, page views track how many times each page on your website is viewed. Traffic to Key Landing / Sales Pages Here, you’re simply telling the readers of your SEO report how many times certain pages are visited. Only, unlike with the “page views” statistic, you’re only interested in certain pages. For instance, it could be a web form, lead magnet, or promotion page. Search Engine Traffic This metric focuses on traffic that originates from search engines. In particular, we’re talking about the organic search results and paid placements. Search engine traffic is a great measure of overall interest in your company. Visit Trends By Source/Medium In short, why are people visiting your site? Is it because they saw an ad on another website, or through social media? Do customers prefer your video or audio content over what’s written? Visits to Branded vs. Non-Branded Content If you do a lot of content marketing, there is probably a mix of branded and unbranded content on your site. This section tracks when each is visited, and how often. It also helps you see which types of content are getting the most clicks or are most effective. Engagement Metrics No matter what kind of content you produce, and regardless of industry, for people to progress down your sales funnel, they need to engage with your website. Using the information in this part of the SEO report, you can fine-tune your sales funnel to be more effective and move beyond basics. Bounce Rate Your bounce rate is simply how often people navigate to your website and then leave immediately. It is compared to the overall number of visits. Average Session Duration Once someone lands on your website, how long do they linger? This is calculated as the total time on your site, regardless of how many pages are viewed. Average Page Views per Session Each time a user visits, how many unique pages do they view? Here, it doesn’t matter how long they stay on each page. % New Sessions Out of your total visitors, how many are visiting for the first time? If you’re doing a brand awareness campaign, this is a metric to watch carefully. Conversion/Sales Metrics For this part of your SEO report, you want to track how frequently site visits result in conversions or sales. Depending on your website goals, appropriate conversions can vary: lead generation is often what you want, and not an immediate sale, for example. Conversion Rate: Expressed as a percentage, how many visits result in a conversion event? Number of Conversions: How many visitors convert into customers or provide a sales lead? This could be any of several actions. Total Revenue: How much cash is your website generating? The cash can come from any revenue source, including purchases, advertising sales, and subscription fees. Average Order Value: When someone completes a sale, how much do they spend on average? For most ecommerce brands, the goal is to always be increasing this number. Abandonment Rate: Out of 100 people that place things in their cart, how many leave without completing the order? User Registrations: If you have a community or subscription, how many people sign up as a site user? Rankings Metrics When the word “SEO” comes to mind, most of us think in terms of actual search engine rankings, or how well a site performs on a search engine. Therefore, these statistics are critical to any SEO report. Number of Organic Keywords Ranking: How many keywords does your site rank for? Without paying for the privilege (i.e., no paid search)? Ideally, there should be several. If your strategy is adequate, you should see the rankings on your chosen keywords rise over time. Keyword Search Engine Ranking Tracking Visibility: Among all the keywords you’re tracking, how often do people click on your website from organic results? Search Engine Positions Breakdown: What is your exact search engine rank for each keyword you’re tracking? If you aren’t ranking high enough, then these are areas for improvement. Stellar positions need to be defended, as well. Average Search Engine Ranking: For this number, you’ll take the position number for each and average it. I might average rank ten across influencer marketing-related keywords, for instance. Competitor Search Engine Ranking Tracking: How high are your competitors placing on the SERP? Compare these numbers with your own for valuable insight on the SEO report. Search Engine Impressions: How many times does any page from your site show up in a user search? Only organic results are shown, not paid results. Search Engine Clicks: When someone sees your site on the SERP, how often do they click? This number doesn’t take keywords into account–only the number of clicks. Search Engine CTR by Keyword: When someone searches a keyword, how often do they click on ANY link? This is reported for each keyword you’re tracking. Backlink Tracking One of the most important advanced techniques for SEO is building backlinks. These are created when people cite, then link to, your website. Google and other search engines consider these to be an important measure of your website’s overall importance to the discussion around your keywords. Numbers of backlinks: This is simply how many backlinks there are to your website. It is blind to which specific site pages people are linking to. A lot of the backlinks can be barely relevant. Notable new/lost backlinks: Websites gain and lose backlinks all the time, and for many different reasons. This metric simply notes which gains and losses are important, such as those involving a thought leader’s site. Further Reading: Backlink Building Hacks & Secrets Revealed: How We Got 12,000 Backlinks in One Year User Experience Metrics Think of “user experience” as the website equivalent of sales staff at a local retailer or employees at other customer-facing businesses. In this case, user experience or UX is a measure of how pleasant people find it to visit your website. Often, this includes speed: studies show that over 47% of consumers want a site to load within 2 seconds. Much longer, and they may leave, boosting your bounce rate. Average Page Load Time: Simply put, how long does it typically take for a page to load? This should always be below two seconds, but faster is usually better. Often, the number is expressed in milliseconds. Google Page Speed: This is a tool that lets you see how fast your pages load, but also gives suggestions for improvement. Google expresses the speed as a score, rather than an amount of time, because this gives insight into how you compare with others. SEO Reporting Tools to Help You Write a Perfect SEO Report As hinted at above, the free SEO report tools listed above do primarily audit the technical aspects of your website. This information is important, but correcting many of the problems these services will find can be done by your IT department or developer. The report will miss many important metrics. To build a true SEO Report based on what I mentioned above, I recommend the following free and paid tools: Google Analytics: This is a must for any website owner. On the Analytics platform, Google gives you different statistics about your website. For instance, ranking metrics and visit-related information is found here. Google Search Console: As part of their service to developers and site owners, Google provides information to help you improve that coveted ranking. Sitemaps, for instance, are frequently recommended additions. They’ll also give suggestions on how to improve your site from an SEO perspective. Google Page Speed Insights: Another useful tool from Google that helps you improve page speed is Speed Insights. Here, they’ll indicate what might be slowing your website down. You might have too many plugins or code on your website might be conflicting with other code. SEMrush: This is an expansive platform for SEO and PPC operations, among other things. SEM stands for search engine marketing, and they have features for literally everything SEM-related. With that said, they do more than report data; rather, they help you analyze the data and improve overall metrics. Once you have gathered all the ingredients for your report, it’s time to present the data. Remember though: there may be a few less relevant numbers depending on the nature of your site. Bring all of these data points into Google’s Looker Studio (formerly Google Data Studio) and you can completely automate your SEO report for your business or clients! 5 Recommended SEO Report Templates To get you started in creating your own SEO report, here are links to 5 recommended SEO report templates for you to check out: SEMrush provides a simple 9-page reporting template in the format of Google Slides. Ahrefs provides a more in-depth 25-page Google Slide report for which you first need to copy to make your own, but this also means it is more customizable. Backlinko has a 7-page PDF report which can also be downloaded in Microsoft Word or Google Doc. Databox provides a cool web-based template with sample data. You will need to create an account in order to populate with your own data. Whatagraph, similar to Databox, provides a web-based template that requires you to sign up for a free trial in order to completely access. Conclusion By utilizing the best SEO report tools and templates, you can create detailed, professional reports that provide valuable insights into your website’s performance. Whether you’re tracking keyword rankings, backlinks, or technical issues, these tools will help streamline your reporting process and make it easier to communicate the value of your SEO efforts. Use the free templates and recommended items to include to DIY your reports, ensuring they’re clear, concise, and data-driven. Further Reading: 11 SEO Trends Every Marketer Should Know Actionable advice for your digital / content / influencer / social media marketing. Join 13,000+ smart professionals who subscribe to my regular updates. in spanish
rewrite this title in spanish How Backspace Marketing Boosts E-commerce Growth with Social Media and SEO Integration
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In today’s competitive digital landscape, e-commerce businesses must leverage every advantage to stand out. Combining social media strategies with search engine optimization (SEO) offers a powerful synergy that not only enhances visibility but also drives meaningful traffic and conversions. Backspace Marketing exemplifies how these two essential tools, when integrated, can create a seamless strategy for sustainable growth.
How Social Media Drives E-commerce Success Social media platforms such as Instagram, TikTok, and Facebook have evolved into indispensable tools for e-commerce. These channels provide more than just visibility—they foster direct engagement with audiences. Through visually captivating content and interactive features like polls, reels, and stories, brands can strengthen their connection with potential customers. For instance, a business showcasing eco-friendly skincare products can use TikTok to share short, engaging tutorials, combining trending hashtags like #NaturalGlow with appealing visuals. However, the real potential lies in aligning these social media efforts with SEO. Social signals such as likes, comments, and shares indirectly impact search rankings by signaling relevance to search engine algorithms.
SEO: The Cornerstone of E-commerce Visibility Search engine optimization is the foundation of online success for any e-commerce business. A well-executed SEO strategy ensures that products and services rank prominently in search engine results pages (SERPs), targeting users who are already searching for what you offer.
Backspace Marketing demonstrates how a dual approach enhances performance. For example, identifying keywords inspired by social media trends can refine SEO strategies, ensuring search engines recognize the relevance of your content. If an Instagram post highlights “affordable gym setups,” creating blog content optimized with similar terms reinforces brand authority and drives organic traffic.
Integrating Social Media and SEO for Maximum Impact To make the most of both channels, e-commerce businesses must adopt a cohesive approach. Here are some strategies: Content AlignmentCreate social media posts inspired by trending search terms. For example, an online fashion retailer can align Instagram content with popular queries like “best summer outfits” to increase discoverability across platforms.
Optimized BacklinksCollaborating with influencers is a proven way to generate high-quality backlinks. An influencer campaign that features your product can amplify brand credibility while driving both social and organic traffic to your website.
Data-Driven RefinementTools such as Google Analytics and social media insights reveal valuable user behavior trends. By understanding which keywords and content formats resonate most with your audience, businesses can continuously optimize their strategies. These approaches not only strengthen SEO performance but also ensure social media campaigns work in harmony with long-term digital marketing goals. Backspace Marketing’s Approach to E-commerce Success A successful example of this integration is Backspace Marketing’s ability to connect social engagement with organic search growth. By focusing on data-driven campaigns and aligning social media efforts with SEO best practices, they help e-commerce brands capture visibility across multiple channels. Their expertise showcases how businesses can adopt a holistic strategy to amplify both engagement and sales.
Backspace Marketing also emphasizes the importance of consistency. While social media trends shift rapidly, SEO thrives on stability. Combining real-time responsiveness with structured keyword strategies ensures that efforts are effective in both the short and long term.
Challenges and How to Overcome Them Integrating social media with SEO can be challenging. Many brands struggle to allocate resources evenly, leading to an imbalance that undermines the potential of either channel. To address this, businesses should prioritize both technical optimization for search engines and engaging content for social audiences.
Another common challenge is keeping up with the fast-paced nature of social media while maintaining the steadiness required for SEO. Backspace Marketing offers a solution by blending flexibility with strategic planning, ensuring businesses can adapt quickly without losing focus on long-term goals.
A Winning Blueprint for E-commerce Growth By merging the dynamic engagement of social media with the structured visibility of SEO, e-commerce brands can create an online presence that attracts and retains customers. This dual approach provides a powerful foundation for growth, ensuring every interaction, whether a social media share or a search engine click, contributes to success.
Backspace Marketing’s holistic strategies highlight how businesses can achieve this balance, leveraging tools like influencer collaborations, keyword-driven campaigns, and actionable analytics. With their guidance, e-commerce brands are well-positioned to thrive in an increasingly competitive digital world.
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rewrite this title in spanish #737: 3 Reasons I Committed to Hosting 2 In-Person Events in 30 Days – Amy Porterfield
rewrite Listen on… Hosting transformational in-person events, connecting deeper with your audience, and launching offers that align with your goals.
My friend, putting yourself out there and trying something new in your business can lead to so many incredible results! But, it’s super important to be thoughtful about what you take on. So, in today’s episode, I give you a behind-the-scenes look at one of the biggest decisions I made this year – hosting 2 in-person events that completely changed the way I connect with and support my audience.
After four years of no live events, I finally stepped out of my introverted comfort zone to create programs that felt exciting, meaningful, and in alignment with my long-term business goals.
If you’ve ever wondered when it’s the right time to launch a new offer or program or if you’re looking for a simple, step-by-step approach to getting started – this one is for you! I share the 3 main reasons I decided to create in-person events and how I made sure they would fit perfectly into the big picture. Today, I discuss: (3:19) A common trap you can fall into when creating new products or workshops
(5:25) Why I decided to add 2 in-person events to my business (13:24) Tips for making sure your event will make a real impact for your audience (19:37) Strategies for aligning your new programs with your long-term business vision (30:55) Proof that in-person events can help you understand your audience on a deeper level (35:41) How to experiment and create a plan for your new offers Listen in and start thinking about how an in-person event could make a difference for you and your business! Click here to listen!
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Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now! !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version=’2.0′; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,’script’, ‘https://connect.facebook.net/en_US/fbevents.js’); fbq(‘init’, ‘397525423930890’); fbq(‘track’, ‘PageView’); !function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod?
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n.push=n;n.loaded=!0;n.version=’2.0′;n.queue=[];t=b.createElement(e);t.async=!0;
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document,’script’,’https://connect.facebook.net/en_US/fbevents.js?v=next’); !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version=’2.0′; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,’script’, ‘https://connect.facebook.net/en_US/fbevents.js’); fbq(‘init’, ‘397525423930890’); fbq(‘track’, ‘PageView’); in spanish
rewrite this title in spanish Threads Will Now Display Alternate Feeds at the Top of the Main Feed
rewrite Threads is rolling out yet another Bluesky-inspired feature, with your various feeds now set to remain visible on the home screen, so you can more easily switch across to your “Following” or “For You” recommended stream, or any of your custom lists. As you can see in this example, shared by IG/Threads chief Adam Mosseri, now, rather than having to tap on the Threads icon at the top of the feed to make your alternative feed options show, they’ll be present on-screen, while you’ll also be able to easily swipe across to each. Which also means that the current Threads functionality of indicating “Like” or “See less” by swiping left or right on a post will be gone.
As per Threads:
«Some of you have asked about swiping on posts. Now, tap the heart to like a post if you want to see more like it. If you want to see less of something, tap the three-dot menu, then “Not interested.” So Threads is going back to the more traditional social media functions, as opposed to using swipes as an indicator. Which I’m guessing not many people used anyway, as it’s not a well-known, and thus, overly intuitive UI. So after months of requests for a default Following feed, a better process for growing followers, and improved search, Threads has now rolled out all of these within the space of a few weeks. Which has been spurred by Bluesky, and the sudden rise in attention for the Twitter clone, decentralized social app. The U.S. election seemed to be the trigger, with many finding that Threads’ algorithm-defined feeds were virtually useless for keeping up with the latest news on the day. Because Threads is optimizing for engagement, not timeliness, while it also actively supresses political content. So, unsurprisingly, when major political news is dominating discussion, Threads is no good, and that seems to have pushed more users to at least try out Bluesky instead.
And what many have found (and most importantly, journalists), is that building an audience, and getting reach for news content, is easier on Bluesky. Which makes sense. The ability to default to your “Following” feed on Bluesky gives users more motivation to actually populate that stream, by following users in the app, while Threads’ emphasis on algorithmic recommendations renders following obsolete to some degree, as you can just rely on the algorithm to show you the best stuff, relative to your interests. Bluesky also doesn’t suppress links, nor political content, and with all of these factors, you can see why it appeals to writers and publishers, who are using social platforms to boost referral traffic, as much as they are to engage.
Which is exactly why Meta’s entertainment-focused, non-political, algorithmic approach, which has worked on Facebook and IG, will not work on Threads. A key consideration, in terms of building a rival to what Twitter had been, is that only a small proportion of Twitter users ever actually posted anything in the app, with the vast majority of users passively consuming content. In fact, 80% of Twitter users, on average, never posted, liked, commented, or engaged in the app in any way. They just went to the app every day to get the latest news. Which is what Twitter was good for, keeping up with the latest, up-to-the-minute updates in whatever niche you’re interested in. Conversation around sport, politics, business sectors, TV shows, all of this is where Twitter was hugely valuable, with key voices sharing their thoughts, and their dedicated fans tuning in. Those posts, updates, and ideas would then get disseminated to other apps, which meant that while Twitter never had comparable audience size to Facebook or Instagram, its influence remained significant.
But the key point is, if you’re trying to build a Twitter-like platform, you’re appealing to that key segment of active users to keep the app flowing. And right now, for at least some of these key users, Blueksy is holding more appeal.
Does having more followers give you more reach? Maybe, maybe not, but that’s not even relevant, because the people who are actively posting are going to feel more aligned to the app where they can build their own audience.
These users want to share links, and discuss whatever topic they choose without the fear of reach penalties. Bluesky offers this, and while it’s still only a fraction of the size of Threads, the Threads team still needs to wake up and recognize the unique value of real-time social apps, in variance to its other platforms. A Bluesky seems to have provided that wake-up call in some respects. And now we wait and see whether Threads can re-capture the “trending app of the moment” title. in spanish
rewrite this title in spanish 21 of the best social media analytics tools for 2025
rewrite Wondering which of your social media tactics are working? Busy social marketers need effective social media analytics tools to focus their efforts. Let’s take a look at some of the best (free and paid) options for 2025. What are social media analytics tools? Social media analytics tools are apps and dashboards that allow you to gather information about your social media performance and your audience. Tools for social media analytics also allow you to create reports to track key performance indicators in real-time and over time and present results to your team, your boss, and other relevant stakeholders. The best social media analytics tools for 2024 1. Hootsuite Best for: Business owners who run their own social media, social media managers at small-to-medium sized businesses, large marketing teams Coolest feature: Custom recommendations for the best time to post on each social account based on your accounts’ metrics and historical data Price: Starting at $99/month Skill level: Beginner to intermediate Hootsuite Analytics is a comprehensive social media management tool that lets you easily track the performance of all your social channels and formats in one place, so you can replicate what works and get more engagement. It works across Facebook, Instagram, X (Twitter), LinkedIn, TikTok, Pinterest, and YouTube. It Hootsuite Analytics, you can track over 120 social media metrics, including page, profile, follower and video stats — and much more. (Check out the full metric list here.) You can set up custom dashboards that give you an overview of your most important KPIs at a glance, over a select period of time: … and look up much more granular information, down to the performance of every individual post you published. With Hootsuite Analytics, you can also: Easily view industry benchmarks and see how you compare to competitors Find out when your audience is online Get personalized recommendations for the best times to post for each of your accounts Create custom social media reports to showcase your results to your boss and share actionable insights with your team On top of all of that, Hootsuite won a 2024 TrustRadius Most Loved Award. That’s thanks to our great tools… and to thousands of raving reviews like this one: View this review on G2 Explore all the capabilities of Hootsuite Analytics in more detail: 2. Sprout Social Source: Sprout Social Best for: Marketing teams at larger organizations Coolest feature: Tag inbound and outbound social messages to track and analyze volume and performance patterns. Price: Starting at $199/month Skill level: Beginner to intermediate Sprout Social is another top contender in the battle of social media analytics tools, and it may be worth your consideration. Offering analytics for all the major social media platforms, Sprout can help you plan and execute your social media strategy. Like Hootsuite, Sprout offers a full-featured analytics dashboard, which provides details on both your paid and organic posts and helps you decide when to publish content for the best results. You can also easily white-label and download social media analytics reports from the Sprout dashboard. Sprout is quite a bit more expensive than Hootsuite, but Hootsuite offers more features and integrations. Learn more: Compare Hootsuite and Sprout to see which one works best for you. 3. Buffer Source: Buffer Best for: Business owners who run their own social media, solo social media managers at small-to-medium-sized businesses, agencies Coolest feature: Simple Instagram performance tracking, including Stories analytics Price: Starting at $6/month for 1 social channel Skill level: Beginner to intermediate Buffer is primarily a social media scheduler for Instagram, Facebook, X, TikTok, Pinterest, and LinkedIn. When it comes to analytics, Buffer is relatively light on features. It doesn’t offer analytics for all platforms and doesn’t come with social listening analytics features or competitor analysis. However, Buffer’s user-friendly dashboard is simple and intuitive, making it great for social media managers who just want to get in, schedule, and get out. Learn more: Read our guide to Hootsuite vs. Buffer for more on how these platforms compare. 4. Hubspot Source: HubSpot Best for: Marketing teams at larger companies focused on understanding how social marketing efforts impact the customer journey Coolest feature: Integration with your CRM to track data like new contacts driven by social media Price: Starting at $800/month Skill level: Advanced Hubspot is a bit different from some of the other social media analytics tools on this list. With Hubspot, social media management is part of the Hubspot Marketing Hub software that also helps you manage email, SEO, and CRM records. That means it’s best for brands that develop long-standing customer relationships, both before and after purchase, and that use multiple marketing approaches rather than sticking to social. Hubspot integrates with Hootsuite to bring more social user context into your Hubspot CRM data and ticket system. Learn more: You can add Hubspot to your Hootsuite dashboard 5. Later Source: Later Best for: Business owners who run their own social media, solo social media managers at small-to-medium-sized businesses Coolest feature: Link in Bio page data flow to track website clicks from Instagram and TikTok Price: Starting at $25/month Skill level: Beginner to intermediate Later really shines for smaller brands and creators who like to visualize and preview social media content before they post. While Later can also help you measure the performance of your social media content and allow optimization for posting times, the platform lacks some more advanced analytics reporting features like competitive analysis and industry benchmarking. Learn more: Compare Later and Hootsuite to see which solution is best for you. 6. Rival IQ Source: Rival IQ Best for: Social media managers who crave stats Coolest feature: Free head-to-head reports against individual competitor accounts on Instagram, TikTok, Facebook, and X Price: From $239 per month Skill level: intermediate Rival IQ was designed to let social media managers be data scientists, without the pesky certification. Rival IQ delivers on-demand analytical data, alerts, and custom reports from major social media platforms. Easily conduct a competitive analysis or a complete social media audit with Rival IQ’s in-depth reporting. Then, present your findings to your stakeholders and marketing team with fully customizable reporting like charts, graphics, and dashboards. Rival IQ isn’t just for the big picture. Comprehensive social post analytics lets you see exactly which posts work for each platform and identify why they work. Pro tip: Getting owned by the competition? With Rival IQ you can also analyze your competitors’ social media accounts. See what works for them and look for ways to incorporate those techniques into your own social media online presence. Learn more: Try a demo or start your free trial with Rival IQ 7. Talkwalker by Hootsuite Source: Talkwalker by Hootsuite Best for: social media managers, PR and communications teams, brand monitors, product marketers, researchers Coolest feature: Monitor conversations from more than 150 million sources to analyze engagement, potential reach, comments, sentiment, and emotions Price: Pricing upon request – request a demo for more details Skill level: Intermediate to advanced Talkwalker offers analytics related to social conversations beyond your owned social properties, including: Mentions Brand sentiment analysis Important influencers Conversation clusters You can filter by region, demographics, device, type of content, and more. Talkwalker is especially useful to spot activity peaks in conversations about your brand. This can help you determine the best times for your brand to post on social media. 8. Brandwatch Source: Brandwatch Best for: PR and communications teams, social media marketers who focus on engagement and brand monitoring Coolest feature: Track and analyze data from more than 100 million sources, including blogs, forums, and review sites, as well as social media networks Price: Pricing available on request Skill level: Beginner to intermediate Brandwatch offers a powerful suite of tools that allow you to track and analyze your social media accounts while also monitoring brand reputation and social share of voice. Brandwatch Consumer Research pulls from more than 1.4 trillion posts, with AI tools to help you filter out the trends and data that are most relevant to your business. You can set up email alerts to keep you informed when sentiment or conversion volume change. Learn more: See how Brandwatch compares to Hootsuite. 9. Keyhole Source: Keyhole Best for: Enterprise-level businesses and organizations Coolest feature: Automated reports on influencer marketing campaign performance with a breakdown of social media ROI Price: Starting at $89/month Skill level: Intermediate to advanced Keyhole lets you report on everything: social media campaigns, brand mentions and interactions, hashtag impact, and even influencer campaign results. You can drill down into your impressions, reach, share of voice, and even analyze your competitors’ social media strategies. If you’re using influencer marketing as part of your social content strategy, Keyhole has reporting capabilities that will let you identify the ideal influencers to work with and measure their performance over time. Learn more: How to identify and work with the best influencers. 10. Channelview Insights Source: Synaptive Best for: YouTube marketers and creators, social media managers who run a YouTube channel alongside other social channels Coolest feature: Analyze the performance of multiple YouTube channels and export PDF or CSV reports Price: Starting at $8/month (free for Hootsuite Enterprise users) Skill level: All skill levels Channelview Insights allows you to analyze YouTube video and channel performance alongside all your other social media channels. You can also schedule automatic, regular reports. Easily see the following performance metrics in one place: Views, engagement rates, subscription activity, and watch time Audience insights for demographics, geography, acquisition and more Learn more: You can add Channelview Insights to your Hootsuite dashboard 11. Mentionlytics Source: Mentionlytics Best for: PR and communications teams, brand monitoring teams, product marketers, researchers at small to medium-sized businesses. Coolest feature: Clear sentiment and share of voice analysis in multiple languages Price: Starting at $69/month Skill level: Beginner to intermediate Want to get the big picture view of what’s being said about your brand on the internet? Mentionlytics is a great entry point to using social media analytics for brand monitoring — especially if you run a global business in more than one language. It’s also an effective tool for identifying influencers and tracking relevant hashtags. Learn more: You can add Mentionlytics to your Hootsuite dashboard 12. Panoramiq Insights Source: Synaptive Best for: Instagram marketers and creators Coolest feature: Detailed Instagram Story analytics for multiple accounts Price: Starting at $8/month (free for Hootsuite Enterprise users) Skill level: All skill levels Panoramiq Insights is perfect for Instagram marketers who want deeper insights on their Stories in particular. Among other things, Panoramiq Insights lets you: Analyze follower demographics, including age, gender, country, city and language Monitor Instagram account activity (for multiple accounts), including views and new followers Discover your best social media posts with view and engagement analytics Measure Story views and interactions Learn more: You can add Panoramiq Insights to your Hootsuite dashboard 13. Quintly Source: Quintly Best for: Social media managers at small-to-medium-sized businesses, enterprise-level companies, agencies Coolest feature: Customizable dashboards that draw from more than 500 social media metrics Price: Starting at $315/month Skill level: Intermediate to advanced Unlike many of the tools on this list, Quintly is exclusively a social media analytics software tool. That means it’s built solely to provide top-quality analytics, rather than bundling analytics with other social media management capabilities. Quintly provides detailed data and reports for Facebook, Instagram, Twitter, LinkedIn, YouTube and Snapchat, along with competitor benchmarking. Learn more: The social media metrics you need to track in 2024 14. Iconosquare Source: Iconosquare Best for: Solo entrepreneurs who manage their own social media accounts, social media managers at small-to-medium-sized businesses Coolest feature: Reports (in PDF or XLS) include social images for clearer reporting and analysis Price: Starting at $79/month Skill level: Beginner to intermediate Iconosquare allows you to report on brand metrics for multiple social profiles across Instagram, Facebook, Twitter, LinkedIn, and TikTok. You can compare time periods and track more than 100 metrics as graphs or raw data. While you’re at it, you can benchmark your performance against your competitors and set your reports to arrive in your inbox on a regular schedule. 7 free social media analytics tools 15. Google Analytics Source: Google Best for: Social media professionals who work for a web-based business Coolest feature: See how much traffic and leads flow to your website from your social media channels Skill level: All skill levels Google Analytics is one of the best free tools to learn about your website visitors. If you’re a social marketer who wants to drive traffic to your website, it’s an invaluable resource. While it’s not a standalone social media analytics platform tool, you can use it to set up reports that will help you: See which social media platforms send you the most traffic See what content drives the most leads and traffic on which social networks Get to know your target audience with demographic data Calculate the ROI of your social media campaigns With these data points, you’ll be able to get the most out of your social media campaigns and effectively strategize for the future. No social media strategy is complete without Google Analytics. Learn more: How to use Google Analytics to track social media success 16. Meta Business Suite Insights Source: Meta Business Suite Available to: Facebook Pages and Instagram professional accounts The Insights tab within Meta Business Suite is the place to find account-, platform-, and post-level metrics for Facebook and Instagram side-by-side. You can also research the audience demographics and track your ad account spend. Learn more: 3 Top Facebook analytics tools 17. Instagram Insights Source: Instagram Available to: Business and creator accounts Instagram’s in-app analytics tool offers account- and post-level data for metrics like reach and engagement. You can track trends in follower growth and identify all the different ways followers interact with your content. You can also learn about the demographics of your Instagram audience and track the performance of your Instagram Reels and Stories. Learn more: Guide to Smarter Results Tracking on Instagram 18. TikTok Analytics Source: TikTok Available to: TikTok business accounts TikTok’s native analytics tool breaks your metrics down into overview data, content performance analytics, and follower demographics and growth. Learn more: 4 TikTok analytics tools 19. X Analytics Source: X Available to: X Premium users While X analytics are currently being modified, for the moment they allow you to understand the performance of your paid and organic X posts and learn which other X users have the most potential to amplify your content. You can access monthly highlights like top posts and top followers. It’s a good place to get a snapshot of your best performing content and identify potential influencers or brand ambassadors. You can also dig deeper to track the engagements and impressions on your content over a selected period. Learn more: How to use X analytics 20. Pinterest Analytics Source: Pinterest Available to: Pinterest business accounts Pinterest’s built-in free social media analysis tools help you understand your Pinterest audience’s interests. You can track key metrics for paid and organic Pins, including impressions, engagements, video views, and profile visits. You’ll also find Pinterest-specific stats like saves and closeups. If you add the Pinterest tag to your website, you can use Pinterest Analytics to track conversions. Learn more: A Simple Guide to Using Pinterest Analytics 21. LinkedIn Page Analytics Source: LinkedIn Available to: LinkedIn Page admins LinkedIn Page Analytics provides data on your LinkedIn content, followers, visitors, leads, and competitors. You can also track your employee advocacy efforts, engagement with your career pages, and newsletter performance. Learn more: LinkedIn Analytics: The Complete Guide for Marketers Why every marketer needs a social media analytics tool The right social media analytics tools help you figure out what’s working and what’s not. They should also provide the historical data you need to assess your social media marketing strategy on both macro and micro levels. The best comprehensive social media analytics tools allow you to compile data from multiple platforms and create custom reports so you never find yourself in a position like this: Social media analytics tools can help you answer questions like: Is it worth it for my business to keep posting on Pinterest? What were our top posts on LinkedIn this year? Should we post more on Instagram next month? Which network drove the most brand awareness for our product launch? What kind of posts do my followers like to comment on? … and many more. With all of that data at your fingertips, you can make data-driven decisions and clearly see the ROI of your social media strategy. This can help prove the value of the work you and your team do every day. This is incredibly valuable when annual budget time rolls around or when you want to request new resources. That’s the theory. But what does all this mean for a real social media team? Here’s an example. Before using Hootsuite’s social media analytics, the University of Sydney struggled to build a consistent (and consistently successful) social media presence for its faculties. Measuring success effectively across many different accounts and pages was particularly challenging. Implementing a comprehensive analytics tool helped the social team monitor the overall social strategy, and easily measure individual and combined success. Hootsuite Analytics also easily integrates with other business tools. The Adobe Experience Manager CMS integration allowed the university to track the entire student journey, from initial social media audience engagement to becoming prospective students. This end-to-end visibility enabled the social media team to measure and prove the return on investment of their social media efforts. And if you’re curious, here’s how the Hootsuite social team uses analytics every day: Track your social media performance and maximize your budget with Hootsuite. Publish your posts and analyze the results in the same, easy-to-use dashboard. Try it free today. in spanish