rewrite this title in spanish Beyond Spanish, New Data Reveals the Surprising Second Languages Shaping Every U.S. State
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A new analysis from The Mendoza Law Firm of 2024 American Community Survey data has identified eleven individual languages spoken by more than a million people in the United States, underscoring just how many distinct, well established immigrant and indigenous communities exist across the country, and revealing sharp regional differences in which non-English language ranks second behind Spanish in each state.
Spanish remains far and away the most spoken non-English language in America, used at home by 44.4 million people, or 75.9% of all speakers among the ten largest non-English language groups combined, which together total around 58.5 million speakers. Chinese, including Mandarin and Cantonese, ranks a distant second nationally with roughly 3.7 million speakers, followed by Tagalog, including Filipino, at 1.8 million, Vietnamese at 1.6 million, Arabic at 1.5 million, French, including Cajun, at 1.2 million, and Korean, Portuguese, and Hindi each at roughly 1.1 million, with Haitian Creole rounding out the list at around 1 million speakers, a reflection of steadily growing Haitian communities in South Florida, New York, and Massachusetts. Rates of limited English proficiency, or LEP, vary significantly by language group. Vietnamese speakers post the highest LEP rate among major language groups at 57.5%, followed by Chinese speakers at 50.7% and Korean speakers at 49%. Spanish speakers have a comparatively lower LEP rate of 41.1%, but because the Spanish-speaking population is so much larger, it still accounts for more than 18.2 million LEP residents, by far the largest LEP population of any language group in the country. Haitian Creole speakers post a 43.7% LEP rate, Russian speakers 42.2%, Portuguese speakers 36%, and Arabic speakers 34.6%, while Hindi speakers post the lowest LEP rate among high-use languages at 16.5%, followed by French speakers at 22.1%. Across the ten largest language groups combined, 23.9 million people are classified as having limited English proficiency.
While Spanish ranks first in 47 of 50 states, the second most common non-English language tells a very different, distinctly regional story. Chinese ranks second in 13 states, including California, where it is spoken by 1.3 million people, New York (646,302), Washington (160,131), New Jersey (138,338), and Pennsylvania (96,813). French, including Cajun, ranks second in Louisiana, spoken by 57,844 people, as well as in Nebraska, New Hampshire, and South Carolina, while Arabic ranks second in Michigan (190,833 speakers), Tennessee (30,232), and Virginia (65,738). Large East African communities push Amharic, Somali, and other Afro-Asiatic languages into second place in Minnesota and the District of Columbia. Several other states stand out for their distinctive runner-up language. Vietnamese ranks second in Texas with 254,659 speakers, largely concentrated in the Houston area, while Portuguese ranks second in Massachusetts with 247,638 speakers. Hmong ranks second in Wisconsin with 36,777 speakers, Navajo ranks second in Arizona with 70,691 speakers, and Yoruba, Twi, Igbo, and other West African languages rank second in Maryland with 75,279 speakers combined.
State-level detail below the second-ranked language shows just how layered this diversity becomes. California, beyond its 10.8 million Spanish speakers, is home to 1.3 million Chinese speakers, 820,806 Tagalog speakers, 559,609 Vietnamese speakers, and 350,520 Korean speakers. Florida features the nation’s largest Haitian Creole speaking population at 512,329, alongside 210,218 Portuguese speakers and 123,268 French speakers, while New York, beyond its 646,302 Chinese speakers, is home to 244,264 Yiddish and West Germanic speakers, 209,622 Russian speakers, and 192,476 Bengali speakers. New Mexico posts the highest Spanish-speaking share outside California and Texas at 24.8%, reflecting centuries of Spanish-speaking settlement, while Hawaii records the nation’s highest share of Asian and Pacific Island language speakers at 20.6%, rooted in longstanding Japanese, Filipino, and Korean communities.
“Every state has its own linguistic fingerprint, shaped by its own history of migration and settlement,” said a spokesperson for The Mendoza Law Firm. “Understanding those patterns, from Haitian Creole in South Florida to Navajo in Arizona, helps us meet immigrant families where they are, in the language and the community they already know.”
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rewrite this title in spanish #735: Keep Showing Up: How to Win in a Year of Missed Goals – Amy Porterfield
rewrite Listen on… Missing your revenue goals this year? Here’s how to finish a down year off strong, stay in the game, and make strategic changes for next year.
My friend, let’s get real about a topic that’s so often overlooked in entrepreneurship – what to do when you’re not going to reach your yearly revenue goals. If you’re feeling frustrated or embarrassed right about now, this episode is for you! Whether you’re just a little short or things really aren’t going to plan, I’m here to help you navigate this moment with gratitude, resilience, and strategy. I always remember having a super tough year in 2021, but it led to some of my biggest wins in 2022 – all because I leaned on these strategies. You’ll hear how to finish a down year strong, stay committed to your business, and use this time to reset and refocus so you can adjust next year’s plan based on this year’s lessons.
And remember, if you’re still in the game, you’re making progress. I promise you this experience is all part of your journey to success! Today, I talk about: (3:35) Reminding yourself that every entrepreneur faces low years
(5:38) Mindset shifts to help you show up as a strong leader (even when you’re not feeling your best) (7:01) Tips for finishing your year as strong as possible (13:20) How to make strategic changes to plans for next year
(16:16) Why gratitude is one of the most important practices – especially when things aren’t going how you expected Listen in and stay dedicated to your growth! Click here to listen!
Rate, Review, & Follow on Apple Podcasts
“I love Amy and Online Marketing Made Easy.” please consider rating and reviewing my show! This helps me support more people — just like you — move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now! in spanish
rewrite this title in spanish TikTok explores expanding in-stream payment options
rewrite Listen to the article 2 min This audio is auto-generated. Please let us know if you have feedback. As X continues to evolve its X Money payment process, TikTok may also be looking to integrate in-stream payments as part of its own expanded shopping push.
According to Bloomberg, TikTok is exploring the potential of expanding its TikTok Pay feature to users in the U.S., whch would enable American users to send money to other profiles in the app via DM.
TikTok Pay, which is already active in Vietnam, Malaysia and Thailand, allows users to pay for products directly in the app. Expanding on this, TikTok also offers TikTok PayLater in some markets, which lets users split their purchases into a series of payments. The capacity to facilitate direct payments in-stream could significantly impact the rate of purchases in-app, with the immediate response option likely to drive more impulse purchases, particularly during livestreams. That’s been one of the key drivers of sales activity in the China-based version of TikTok, called Douyin. As per Walk the Chat, Douyin now highlights its Douyin Pay as a key in-stream transaction option. According to a report in ScienceDirect, livestreams on Douyin accounted for more than 40% of its total e-commerce sales in 2024, which underlines the value of facilitating direct purchases and connected payment methods in-stream.
Maybe TikTok thinks that TikTok Pay could give its U.S. commerce ambitions a boost.
The platform has seen a significant rise in in-app shopping activity, with a recent report from Momentum Works estimating that TikTok generated around $50 billion in GMV in the first half of 2026, up 92% year over year. The U.S. market accounted for $11.8 billion of those sales, according to the report, representing a more than 100% year-over-year increase.
Given this, it makes sense that TikTok would want to facilitate streamlined payments, and with a structure already in place to do so operating in some markets, a U.S. expansion makes sense.
Presumably, TikTok’s U.S. operation would also need to obtain money transmitter licenses in U.S. states before this goes ahead. in spanish
rewrite this title in spanish Scaling social media content in 2026: Enterprise guide
rewrite Key takeawaysScaling social media content means building systems that increase output without sacrificing quality, not just posting more often.Enterprise teams scale effectively by combining shared content libraries, clear approval workflows, content repurposing, and AI-powered tools.Measuring what works, and cutting what doesn’t, is essential to scaling sustainably without burning out your team.Hootsuite Social OS connects content creation, publishing, approvals, analytics, and AI orchestration in one governed system built for enterprise scale. What does it mean to scale social media content? Scaling social media content means building a system that lets your team create more content without losing quality. It’s what big brands depend on when they need to post quickly, in different locations, across different platforms, while still feeling like one unified brand. It also relies heavily on content repurposing, so one strong idea can power many posts instead of starting from scratch each time. How scaling content differs from posting more often Scaling content isn’t the same as simply posting more often. Posting more often is about volume. Scaling is about building a system that lets you create that extra volume without stretching your team, lowering quality, or creating chaos. Here’s the difference in simple terms: Posting more: Increasing how often you publish. Scaling content: Improving how your team creates, reviews, stores, approves, and shares content, so you can increase volume and maintain brand consistency. Enterprises scale content effectively when they: Support multiple regions and languages Keep brand identity consistent across social media platforms Handle high content demand for campaigns, user-generated content (UGC), influencers, and paid advertising seamlessly Build strong workflows and approval systems to make posting easy and safe Use automations (like content calendars, shared libraries, and approval workflows) to reduce manual work Why do enterprises need to scale social media content? Enterprises need to scale social media content so they can stay consistent, move faster, and keep quality high as the brand grows. Here are a few of the most important reasons for scaling enterprise social media. Managing volume and consistency across platforms and regions Enterprise brands publish a huge amount of content, and each region has its own audience, rules, and needs. Without a scalable system, teams end up creating content from scratch, repeating work, or producing posts that don’t match the brand. Scaling solves this by giving teams shared tools and guidelines. It helps to: Keep tone and brand identity consistent Adapt content for different cultures and time zones Publish across many social media platforms without mistakes Avoid duplicate or conflicting content Make sure every team works from the same source of truth The result is social media posts that always feel like “the brand,” no matter where they are published. Driving brand impact and agility at scale Social media moves fast, and large brands need systems that help them keep up without losing their voice. With more than 5.17 billion people using social platforms and users spending an average of 2 hours and 21 minutes a day scrolling, competition for attention is nonstop. Fast responses now matter more than ever. According to Hootsuite’s Social Trends data, customers now expect brands to react to culture and conversation in real time. But reacting fast is almost impossible for large brands without a system in place. Scaled teams stay quick by watching what their audience is talking about, from trending topics to changes in how people feel. When they spot something early, they can update a post, reuse an existing piece of content, or answer a customer before the moment passes. This kind of fast response shows people the brand is paying attention. Pro tip💡: Nest, the customer care app inside Hootsuite Social OS, helps teams spot questions, complaints, and fast-moving conversations the moment they happen. Reducing inefficiencies with centralized workflows Without centralized workflows, the enterprise content creation process gets messy fast. Teams may store assets in different places, follow different processes, or rely on manual approvals that slow everything down. Content scaling fixes these issues by providing: One place to store brand-approved assets Shared templates and branded content formats Clear approval and permission systems Automation for publishing and scheduling Analytics that show what’s working and what needs attention When teams stop reinventing the wheel, they get more time back. Plus, the content production is more consistent and easier for the whole organization to use. How can businesses scale social media content effectively? To scale content creation, businesses need a setup that helps teams make more diverse content easily. That means knowing where ideas live, how posts get made, who approves them, and how they go live across all your social channels. Here’s a quick view of all nine steps before the detailed breakdown: Build a shared content library Set clear approval workflows Use templates to make creation faster Repurpose content across formats and channels Use automation for repeatable tasks Support local teams with clear guardrails Leverage user-generated content and creator partnerships Let analytics guide what you scale Build a culture that supports scaling 1. Build a shared content library A shared content library is the home base for every piece of content your teams produce. It gives every content team the same starting point, instead of everyone making their own version from scratch. A strong content library includes: Brand-approved images and video Post templates for each social platform Saved captions and messaging examples Design files for common formats like Instagram Reels, Stories, or carousels Local variations that regions can adapt A backlog of content ideas your team can pull from when timelines get tight Brand style guides and voice and tone guidance In Hootsuite Social OS, Perch brings content, planning, and publishing together, so global teams find what they need fast and stay on-brand without extra back-and-forth. 2. Set clear approval workflows Approvals are how you scale without worrying something risky will slip through. They keep posts on-brand and, in regulated industries, compliant. A clear approval workflow spells out: Who drafts and edits posts Who approves them for each region or brand When legal or compliance needs to review How urgent posts get fast-tracked Where final approval happens before publishing Kevin Johnson, Global Social Media Manager at Talent Systems, suggests formalizing your process so you don’t get trapped in endless review cycles. “An enterprise license for a suite like Hootsuite is usually the biggest difference maker. They solve your scheduling, content banks, and most approval headaches in one place,” says Johnson. Johnson adds, “And I swear this isn’t an ad!” He also uses RACI rules to keep projects moving. 3. Use templates to make creation faster Templates help teams make good content quickly. They help individual regions produce high-quality content, even on tight timelines, and give structure so people don’t have to start from a blank page. Useful social media templates can include: Post layouts for each social network Reels, TikTok, and short video formats Caption starters and hashtag sets Graphics and infographics for recurring series Campaign frameworks that regions can plug into Johnson says templates are key to how big teams stay consistent. “Ask your designers to build modular templates for all your routine stuff: quotes, tips, awards, testimonials. This makes those assets basically plug-and-play,” explains Johnson. “It frees up their time for the high-priority, custom campaign work.” Pro tip💡: If you don’t have templates yet, borrow from trusted sources while you build your own library. The Hootsuite blog has 250+ free templates your team can make use of. Many creators also offer great starter packs, including Taylor Loren. Sites like Figma, Creative Market, and Canva’s template library also offer strong options for teams that need polished templates right away. 4. Repurpose content across formats and channels Content repurposing is one of the fastest ways to scale, because it lets you turn one strong idea into many platform-ready assets. Instead of creating everything from scratch, your team gets more mileage out of the work it has already done, while keeping a consistent message across channels. Common ways enterprise teams repurpose content include: Turning a blog post into an Instagram carousel or a LinkedIn document post Cutting webinar or event recordings into short Reels, TikToks, and Shorts Reworking a customer story into a quote graphic, a video clip, and a caption Adapting one campaign message into platform-specific formats and aspect ratios Refreshing top-performing posts from last year with new data or visuals AI makes this even faster. Perch’s AI-assisted content creation inside Hootsuite Social OS can help teams rewrite, resize, and reframe a single asset for different channels in minutes, so repurposing becomes part of the workflow rather than an afterthought. 5. Use automation for repeatable tasks Automation is how you scale without asking your team to work 24/7. It should streamline the repetitive work, not the human parts. Automation can help you: Schedule batches of posts ahead of time Publish at best times based on past performance Line up posts across time zones and regions Get alerts when key topics or hashtags spike Reuse existing content that performs well Don’t overlook tools that could save hours, says Johnson. “I’ve seen teams ignore tools they already pay for. If your organization has something that automates scheduling or approvals, use it,” says Johnson. “Making your life easier shouldn’t be a heroic effort.” Features like Hootsuite bulk scheduling and best time to publish take the guesswork out of timing. And Wisdom, the AI orchestration layer inside Hootsuite Social OS, connects those governed workflows across apps, so your team can focus on the content itself. 6. Support local teams with clear guardrails Global brands need content that feels local but still looks and sounds like the same brand. According to Deloitte, 75% of consumers are more likely to purchase from brands that deliver personalized content. That means teams need the freedom to tailor posts for local culture, language, and audience needs, but within clear guardrails that keep brand awareness and integrity strong. To support that, enterprise teams should give regions: Shared assets they can adapt for local markets Simple brand voice and tone guidelines Rules for what must not change (logos, claims, disclaimers) Space for local holidays, culture, and customer needs Guidance on local posting times and formats that perform well This balance lets local teams move fast while still protecting brand identity. 7. Leverage user-generated content and creator partnerships User-generated content and creator partnerships let enterprise brands scale output without a matching increase in internal production — with U.S. influencer marketing spending surpassing $10 billion and 15.7% growth expected in 2026, these partnerships are a proven scaling lever. Customers, employees, and creators become an extension of your content team, adding authenticity that in-house content often can’t match. Ways enterprise teams scale with UGC and creators: Build creator briefs and templates so partners produce on-brand content consistently Set up clear rights management so you can legally reuse UGC across channels Create governance rules that protect brand safety when amplifying outside content Run employee advocacy programs to turn your team into a trusted content source Curate and repurpose the strongest UGC into campaigns and ads Parliament, the employee advocacy app inside Hootsuite Social OS, is a natural scaling lever here. It gives employees pre-approved content to share, which extends reach while keeping messaging consistent and compliant. 8. Let analytics guide what you scale You don’t want to scale everything, just what works. So, pay attention to your analytics so you can tie content directly to business goals. Enterprise teams should consider the following when choosing which content to scale: Which formats get the strongest engagement Which posts help key goals like clicks or sign-ups Which regions or channels need more support When audiences are most active Which themes or series keep people coming back This kind of insight improves your content planning so teams aren’t guessing what to make, build, or post next. Metrics should guide what you scale, not instinct. Hootsuite Analytics pulls all of your social media marketing data into clear dashboards so social and leadership teams can see what to make more of, and what to reduce. 9. Build a culture that supports scaling Tools and workflows matter, but culture plays a huge role in whether scaling actually works. Teams need shared habits and expectations that support fast, consistent content creation. Strong scaling culture includes: Clear communication between global and local teams Respect for shared guidelines A willingness to reuse and adapt content, not rebuild it Openness to automation and AI support A shared commitment to brand consistency Johnson argues that protecting your team’s focus is also part of scaling well. “You have to start saying no to requests that don’t align with your core social media strategy. Say no to legacy content that performs poorly. Say no to new ideas just because everyone else is doing it,” says Johnson. “Your team’s bandwidth is finite. Lean into your data and ask, ‘Why are we doing this?’ If the data doesn’t back it up, stop.” This mindset shift pays off across your entire digital marketing ecosystem. Use this checklist as a quick reference for the system behind all nine steps: CheckWhat you needWhy it matters◻Centralized content strategy and governanceGives every team the same rules to follow so content stays on-brand.◻Approval workflows and role-based permissionsKeeps content safe, compliant, and reviewed by the right people.◻Content library and asset management systemHelps teams find and reuse approved images, videos, and templates.◻Collaboration tools for distributed teamsLets global teams share ideas, update drafts, and stay aligned.◻Localization workflows and translation supportHelps regions adapt content for culture, language, and timing.◻Automation and AI tools for scheduling and insightsSaves time, reduces manual work, and improves posting accuracy.◻Standardized templates and publishing guidelinesMakes posts consistent across platforms while speeding up creation.◻Measurement framework for performance at scaleShows what types of content work, what needs improvement, and where to invest next.◻Clear content ownership and team rolesRemoves confusion about who creates, edits, approves, and publishes.◻A single source of truth for brand style and voiceKeeps brand identity solid across all social media platforms. What are common challenges when scaling social media content? The most common challenges when scaling social media content are the friction points that slow teams down as volume rises. Knowing them ahead of time helps you build a system that avoids them. Approval bottlenecks: Slow, unclear review cycles stall publishing. Fix them with the clear approval workflows in step 2. Brand inconsistency across regions: Local teams drift off-brand without guidance. Shared assets and guardrails (step 6) keep everyone aligned. Quality erosion at volume: More posts can mean weaker content. Templates and repurposing (steps 3 and 4) protect quality as output grows. Team burnout: Volume demands wear teams down. Automation (step 5) and a culture of saying no (step 9) protect bandwidth. Tool fragmentation: Scattered apps break workflows and version history. A connected system that centralizes work solves this, as covered below. Each of these challenges is manageable when your social media workflow is built around governed, connected systems rather than one-off fixes. How do you measure the success of scaled content? You measure the success of scaled content by tracking metrics that tie output to real business outcomes, not just surface-level engagement. As volume grows, the goal is to prove that more content is also driving more value. Vanity metrics tell you a post got seen. Business-impact metrics tell you whether your scaling strategy is actually working. Here’s how they compare: Vanity metricsBusiness-impact metricsLikes and reactionsContent velocity (volume published per cycle)ImpressionsCost per content assetFollower countTime-to-publish (idea to live)Raw view countsEngagement rate per postTotal post countConversion contribution (leads, sign-ups, sales) When measuring content velocity and cost per asset, the aim is efficiency: are you producing more without spending more per piece? Pair those operational metrics with outcome metrics like conversions to show leadership the return on scaled content. Lumen surfaces the insights and listening signals that tell you what’s resonating, while Hootsuite advanced analytics turns performance across markets into reports leadership can act on. Together, they help you keep scaling what works and cut what doesn’t. How does AI help enterprise teams scale social content in 2026? AI helps enterprise teams scale social content in 2026 by speeding up the repeatable parts of the workflow, from drafting to reporting, so teams can produce more without adding headcount. With 40% of enterprise apps featuring AI agents by end of 2026, up from less than 5% in 2025, this shift is becoming standard infrastructure. Used well, it removes friction while keeping humans in charge of strategy and voice. Practical ways AI supports scaling include: Content drafting and repurposing: Perch’s AI-assisted creation drafts, rewrites, and resizes content for different channels. Deciding what to create: Lumen uses AI-powered insights and listening to surface trends and topics worth acting on. Orchestrating workflows: Wisdom connects governed workflows across apps, coordinating scheduling, routing, and approvals. Governance and compliance: With 78% of consumers saying AI content labeling is critical to trust, Vigil helps keep AI-assisted content on-brand and compliant before it goes live. Inside Hootsuite Social OS, these capabilities work together as intelligence in motion, so social media automation and AI orchestration support scale without sacrificing governance or quality. What tools help enterprises scale social media content? Large teams can’t scale social by juggling a dozen apps. They need tools that help everyone work from the same place, follow the same rules, and move quickly. Here are the types of tools most enterprise teams rely on: Content libraries: Store brand-approved images, videos, templates, and messaging. Workflow and approval tools: Keep publishing safe and consistent. Scheduling and automation tools: Handle large volumes of posts. AI-powered creation tools: Speed up writing, repurposing, and editing. Collaboration platforms: Connect global and regional teams. Analytics dashboards: Show what’s working at scale. Localization and translation tools: Adapt content for different markets. Digital asset management (DAM) systems: Keep brand files organized. MCP connectors: Link your social operating system to the rest of your enterprise stack for connected, governed workflows. These systems also make it easy for freelancers or contractors to plug into your workflows without slowing things down. And they become even more powerful when they work together in one place. How does Hootsuite help businesses scale social media content? Hootsuite Social OS brings all the pieces of enterprise social together in one connected system. Teams get a single social operating system for planning, creating, approving, and publishing content, which means fewer bottlenecks and a lot more consistency. Here’s how the Hootsuite Social OS apps support scale: Perch: A shared content library, templates, planning, and bulk scheduling for packed multi-channel calendars. Lumen: AI-powered insights and listening to guide what to scale. Nest: Customer care at scale, keeping conversations on track across channels. Wisdom: AI orchestration that connects approval workflows and automation across apps. Vigil: Governance and compliance, plus role-based permissions to protect accounts and reduce mistakes. Parliament: Employee advocacy that extends reach as a scaling lever. Localization: Language features so regions can adapt content quickly. Enterprise teams also rely on Hootsuite because it fits neatly into their wider tech stack. It works with DAM systems, CRM tools, compliance tools, and AI assistants, and MCP connectors extend those connected systems even further. That means content doesn’t get stuck in someone’s inbox. It moves from idea to draft to approval to publishing without switching tabs or losing version history. For organizations with strict governance or high content demand, this kind of integration removes friction and helps the whole company scale together. Scale social media content across every team, region, and channel with Hootsuite Social OS. Plan, create, approve, and publish from one governed system, with AI-powered insights and orchestration built for enterprise scale. FAQ: Scaling social media contentWhat does it mean to scale social media content?Scaling social media content means creating more posts without letting quality slip. It gives big teams a way to stay active across platforms and regions while keeping everything on-brand. With a strong system in place, your content marketing team has a solid base they can build on, especially when they need campaigns that grow across different markets.What is scaling in social media?Scaling in social media means building a sustainable system that lets your team grow its presence across platforms and regions without a proportional increase in resources or a drop in quality. It relies on shared libraries, clear workflows, repurposing, and AI to do more with the same team.How can enterprises maintain quality while scaling?Enterprises maintain quality while scaling when teams work from the same playbook. Shared templates, clear approval workflows, and simple brand guidelines keep posts consistent even as volume rises. When those pieces are in place, teams can optimize content quickly instead of starting from scratch every time.What tools are best for scaling social media content?The best tools for scaling social media content support the full process, not just publishing. A content library keeps assets in one place, and a scheduling platform makes it easier to plan ahead. Approval systems and AI creation tools like Perch and Wisdom help teams move faster, while analytics dashboards show what’s working so you can adjust in real time. Together, they keep big teams organized and aligned.How does content repurposing help scale social media?Content repurposing helps scale social media by letting teams turn one piece of content into multiple platform-specific assets, reducing production time while maintaining a consistent message across channels. A single blog post can become a carousel, a short video, and a series of quote graphics, so one idea does far more work.How does automation help with scaling content?Automation helps with scaling content by taking care of the jobs that eat up time, like scheduling, publishing, tagging, and reporting. When those tasks run in the background, teams get more space to focus on creative ideas and long-term strategy. Wisdom, the AI orchestration layer in Hootsuite Social OS, connects those tasks across apps so workflows stay governed.What role does AI play in scaling social media content?AI plays a growing role in scaling social media content by accelerating drafting, repurposing, scheduling, and performance analysis, so teams can produce more without adding headcount. In 2026, AI also helps decide what to create by surfacing trends and listening signals, then keeps that content on-brand through governance.What is the 5 3 1 rule for social media?The 5 3 1 rule is a content mix framework that suggests sharing 5 pieces of curated content, 3 pieces of original content, and 1 promotional post for every 9 posts you publish. It’s a helpful starting balance, but when you scale, let your own analytics fine-tune the mix that works for your audience.How do global teams coordinate and localize content at scale?Global teams coordinate and localize content at scale by sharing assets, using role-based permissions, and working from one clear content workflow. From there, localization tools help each region tailor posts with the right language and cultural context while still staying true to the brand.How does Hootsuite help enterprises scale social media operations?Hootsuite helps enterprises scale social media operations by giving them one connected system to plan, approve, and publish content across regions. With Hootsuite Social OS, teams share assets in Perch, automate with Wisdom, keep content compliant with Vigil, and track results with Lumen and advanced analytics, making it much easier to scale without slowing down. Save time managing your social media marketing strategy with Hootsuite. Publish and schedule posts, find relevant conversions, measure results, and more â all from one dashboard. Try it free today. in spanish
rewrite this title in spanish What is Influencer Marketing? A Definition and Guide to Influencer Collabs
rewrite With influencer marketing creating more buzz than ever in our circles, I thought it was time for a refresher on the topic for those who haven’t read The Age of Influence. Newcomers and old hands of our industry alike are seeking more information about this phenomenon. In particular, people are asking “what is influencer marketing, and how do I get started?” Answering these questions requires that we discuss the “why” behind the trend. In short, influencer marketing is a new take on the old technique of asking for celebrity endorsements. However, it is done in a way that adapts to today’s world and the modern consumer. And the democratization of influence makes it more attractive and practical with each passing day. Check out my video below for an easy-to-understand definition of what is influencer marketing, and then keep reading for the full details! A definition of what is influencer marketing Influencer marketing is a marketing strategy of collaborating with social media users and other content creators who have influence over communities of varying sizes. This collaboration usually includes some sort of co-content creation or promotion of the brand by the influencer to their community. What are the benefits of influencer marketing for brands? It almost goes without saying that not every trend in marketing, sales, or public relations is highly successful. In fact, some of them even fail early on because they are poorly designed or don’t mesh well with consumer tastes. Fortunately, influencer marketing is proven to benefit both brands and consumers. Let’s look at some of them. Increased brand awareness Especially if your brand is new or expanding into new markets, increased brand awareness is very important. Often an industry is dominated by a few big players and the small ones get squeezed out. For instance, let’s look at fizzy drinks. Most of us immediately think about Coke and Pepsi, but there are many more brands as well. Those brands can expand by increasing brand awareness. Customers can also win by finding a great new product they enjoy. Reach new audiences for less money At the end of the day, one of my answers to “what is influencer marketing?” is “when people introduce great products to their audience for a type of compensation or through a relationship.” This compensation is typically less than the cost of producing similar results only by purchasing advertising. Ads on Google or social media are getting more expensive, and people tune them out. So, with influencer marketing we pay people to be our online sales force. Not only is this method cheap, but it’s very effective at reaching new markets. Of course, when you tap into my brand affinity model for influencer marketing, there are many out there (your employees, customers, fans, et. al.) that don’t necessarily need compensation in order to incentivize them to talk about your brand in social media. Create great new content Influencer marketing results in the creation of new content because an expert content creator who knows how to engage social media audiences is doing the creating. This content originates outside your typical content studio, giving it a new look and different personality. Not only do your content people get a break, but the new content appeals to the influencer’s demographic. In other words, no guessing about what each potential customer will respond well to, because, at the heart of it, influencers are masterful content creators. Best of all, hiring an influencer helps take the heat off of your COVID-impacted team. Briefly, a social media influencer is a content creator who has a significant following on social media. Here, we don’t necessarily mean a large number of people: paid influencers can have as few as a thousand followers as a nano influencer. Rather, these are dedicated followers who frequently take the advice of this influencer. Influencers can occupy different roles within a niche or industry. Some, especially in the B2B space, are industry thought leaders. Others have a hobby, run a blog, or enjoy taking photographs of everyday life. Regardless, they are sharing these passions with a wider audience on social media. Over time, they become a social media influencer. How to Get Started: Develop Your Influencer Marketing Strategy Before you do anything else, ask yourself “what is influencer marketing for my company?” In other words, what are your overall goals. Do you want to use influencer marketing to increase brand awareness? Augment your content strategy? Save money? Directly drive increased sales ahead of earnings season? Whatever those goals are, it is important to have those questions answered upfront. Keep in mind, you can always pivot that influencer marketing strategy later as needs change. Show who you are One of the great advantages of influencer marketing is it helps show the human side of a brand. Especially in tough times it’s easy for consumers to get jaded about advertising under the assumption that everyone “just wants money.” No matter your end goal, be sure to project social responsibility through influencer marketing this year and beyond. Size up your competition When reaching out to influencers, ask them how they collaborate with other brands so you can be inspired by the playbooks of your competitors. Influencers also have a great feel for your market and can often give you invaluable advice on what your competition is doing and what about your competition resonates with your audience. Practice social listening While working on your influencer marketing strategy, it is critical to practice social listening. Social listening means using software or manpower to see what people are saying about you online. It should also be practiced in regard to your competitors and overall niche. This way, you can take the pulse of the community. One answer to “what is influencer marketing?” is “reaching out to the community through others.” Be sure to know how this needs to be done and to who is already talking about you in social media that you can reach out to. Which Influencers Should You Recruit? One of the considerations with influencer marketing is the types of influencers you want to recruit for various campaigns. I would generally recommend a mixture, though all of them should cater to your niche or buyer persona. Is Your Digital Marketing All Over the Place? My latest book helps small businesses, entrepreneurs, and marketers bring search, email, and social together into one digital marketing strategy that actually compounds. Drawing on my work as a Fractional CMO, Digital Threads turns complicated tactics into a clear, practical plan you can follow, whatever your budget or team size. Grab your copy on Amazon and start weaving your own digital threads. Click the cover or the button below to get started. By brand affinity Influencers have different levels of brand affinity, no matter what industry you’re talking about. Influencers with an affinity include company stakeholders, customers, fans, and brand ambassadors. All of these types can be useful to an influencer campaign depending on your goals because there is already an element of like, know and trust with your brand. By follower numbers The traditional influencer marketing industry classifies influencers by the number of followers they have. The levels are celebrities, mega, macro, micro, and nano. Celebrities are people with millions of followers on social media, but they may or may not be famous off social media. Other celebrities are famous both online and offline. Each classification has differences in terms of costs, ease of engagement, and other factors. There have been very successful campaigns done with influencers of all levels. Before choosing a social media influencer, if you want to go the traditional influencer marketing route, you need to decide how big of a following this person should have. Brands have had great success with influencers at all levels, but not all campaigns work well with all of them. In addition, your choice should be informed by the type of people you want to reach. Macro influencers As a rule, macro influencers are relatively expensive to engage, so you need to justify that expense. This is easy to do, however, if you want to reach a broad category of consumer. In this case, pick a macro influencer who appeals strongly to the desired demographic, but the influencer doesn’t have to be a member of that demographic. Macro influencers are also great for product launches where there’s a mass appeal, and to increase brand awareness. Micro influencers With micro influencers, you get a highly engaged content creator who is highly effective. This person knows how to do a sponsored campaign but isn’t terribly set in their ways. They tend to offer great ROI and are excellent for driving direct sales. However, the tradeoff is a smaller audience. Nano influencers These are the new kids on the block, especially when it comes to sponsorships. Brand awareness campaigns do well with nano influencers in niche markets. This is especially true if your product appeals to smaller customer groups, or if you are trying to “break in” to that demographic. Nano influencers are inexpensive to work with, but highly effective. Furthermore, when beginning an influencer marketing program based on the brand affinity model, a majority of your participants will probably be at this level, so it’s a good place to start a program. At the end of the day, I recommend that you choose your influencer level based on your target market and other goals. In some cases, it’s worth paying more to work with macro and mega influencers. In other situations, this will be a waste of money. Here, it’s a matter of crunching numbers and weighing alternatives. But regardless of which size you choose, I highly recommend that a good portion of your program is about working with those that already love your brand. What Does An Influencer Campaign Look Like? Describing influencer campaigns is a bit more difficult than answering the question “what is influencer marketing.” That’s because campaigns come in many shapes and sizes, from individual sponsored content pieces to elaborate product collaborations. However, there are some commonalities. For instance, a traditional influencer campaign always involves a company paying an influencer with product or money to recommend a product to their audience. With broad category of consumer you normally arrive at an agreement for them to make you content, post it on their social media, and get paid for it. Product collaborations involve developing a version of a product that reflects influencer’s unique style or specifications. Finally, the newest kid on the influencer marketing is content collaboration. In this case, you are leveraging influencers for their content creation, not content amplification, capabilities. For all of these options, the influencer is expected to follow guidelines and comply with applicable laws. This is because you need to protect your brand’s reputation and legal interests. What Does Success Look Like? How to Measure Influencer Marketing ROI With influencer marketing, there are several ways to measure success. For instance, you can strive to get a certain number of engagements with the content. Engagement can include a “like,” comment, share, or even click through. These are easy to measure through analytics data. In this case, you measure ROI in terms of “cost per engagement.” Another way to measure is by estimating the number of people who saw the post, called an impression. Again, analytics will help to get a view count. However, views which are the result of sharing on other social networks are harder to quantify. You’ll measure ROI as “cost per engagement.” There’s also cost per lead or per sale. In this case, you can use landing pages with lead generation forms. If they come through the landing page, you credit this to the influencer. Sales can be tracked with affiliate links and discount codes for content-related collaborations. For product collaborations, it’s the number of units that sell. Unfortunately, there will be a few sales that fall through the cracks if it is a “pop-up” short-term product collaboration because a code or link isn’t used, or has expired. Content collaborations can be measured in two ways: Comparing the cost of influencer-generated content vs. your in-house or agency costs related to content creation Analyzing how better your ads or shopping carts convert using influencer-generated content vs. your own In all circumstances, you will have to decide if the influencer marketing ROI was good enough for the collaboration. That means deciding if there were enough engagements, impressions, leads, sales, quality content, or converting content to justify the expense. If that doesn’t happen for a collaboration, then you’ll want to alter your strategy. Also, don’t forget that similar to social media marketing as a whole, there are a plethora of intangible benefits in building an army of your Brand Ambassador influencers in social media. Is there an influencer marketing software that aids the whole process? As a matter of fact, there’s a large selection of software available. These range from simple discovery tools to elaborate social media marketing suites. I recommend that you use at least one social listening tool, because it helps with both influencer discovery and campaign monitoring. Brand 24 is a great example of one. A standard social media marketing tool like Agorapulse can help integrate influencer marketing campaigns with other efforts. Finally, be sure to check out some influencer marketplaces to see what’s available. There is an extensive list of these influencer marketing tools on my website. In conclusion, the answer to “what is influencer marketing” is the practice of sponsoring content on social media, or engaging in a product or content collaboration, with an influencer. These influencers will introduce your product or service to their social media following based on their expertise and audience trust. Actionable advice for your digital / content / influencer / social media marketing. Join 13,000+ smart professionals who subscribe to my regular updates. in spanish
rewrite this title in spanish When Should You Start Training a Puppy? A Practical Guide for New Dog Owners
rewrite Bringing home a new puppy is an exciting milestone, but it also marks the beginning of one of the most important stages in your dog’s life. While many owners assume formal training starts once a puppy is a few months old, learning actually begins from the moment they arrive in their new home. Every interaction, routine and experience helps shape their behaviour, making the first few weeks the ideal time to introduce positive habits.
The good news is that puppy training doesn’t have to be complicated. Short, consistent sessions focused on positive reinforcement can help puppies build confidence, learn household rules and develop the skills they need to become well-mannered adult dogs. By keeping training enjoyable and rewarding, owners can strengthen their relationship with their puppy while making everyday situations less stressful for both of them. Why Early Puppy Training Matters Puppies are naturally curious and eager to explore the world around them. During the early weeks of life, they absorb information quickly, making this an ideal time to introduce basic training and establish routines.
Starting early doesn’t mean expecting a young puppy to master advanced commands. Instead, it’s about helping them understand simple behaviours that will form the foundation for future learning. Teaching your puppy where to toilet, responding to their name and becoming comfortable with gentle handling are all valuable first steps.
Early training can also help prevent unwanted habits from developing. Behaviours such as jumping up, biting during play or pulling on the lead are often easier to manage when addressed consistently from the beginning rather than corrected later.
Perhaps most importantly, training helps build trust. Every successful interaction teaches your puppy that learning is rewarding, creating a positive association that can make future training much easier.
What Should You Teach First? With so much advice available, new owners often wonder where to begin. Focusing on a handful of practical skills helps avoid overwhelming both you and your puppy.
Some of the first lessons worth introducing include: Responding to their name
Toilet training
Sitting calmly before receiving food or attention
Coming when called
Walking comfortably on a lead
Settling quietly at home
Becoming accustomed to grooming and gentle handling Rather than aiming for long training sessions, keep lessons brief and enjoyable. Puppies have short attention spans, so even five minutes of focused training can be highly effective. Several short sessions spread throughout the day often produce better results than one extended lesson.
Consistency is equally important. Using the same cues, rewarding good behaviour immediately and practising regularly helps puppies understand what is expected of them.
Why Rewards Play Such an Important Role Positive reinforcement has become one of the most widely recommended approaches to dog training because it encourages puppies to repeat behaviours that lead to something they enjoy. Instead of focusing on punishment or correction, reward-based training teaches puppies that making good choices leads to positive outcomes.
Food rewards are often particularly effective because they provide immediate motivation. However, not every reward is equally suitable for training. Small, soft treats that can be eaten quickly help maintain momentum without interrupting the session.
Many owners choose dedicated puppy training treats because they are appropriately sized for younger dogs and can be given frequently without slowing down the learning process. As training becomes more challenging, such as practising recall outdoors or introducing distractions, high-value dog treats for training can provide extra motivation and help keep your puppy focused.
Choosing treats made with quality ingredients can also make regular training easier, particularly when multiple rewards are given throughout the day. A range of natural training treats can provide suitable options for everyday reward-based learning while supporting different ages, sizes and dietary preferences.
It’s also worth remembering that praise, toys and play can complement food rewards. Over time, many owners gradually combine treats with verbal encouragement so puppies continue responding reliably as they mature. Choosing the Right Training Treat With so many options available, selecting the right reward may feel overwhelming. Fortunately, a few simple considerations can help narrow the choice. Feature
Why It Matters Small size
Allows frequent rewards without overfeeding Soft texture
Quick to chew so training sessions continue smoothly Strong aroma
Helps maintain attention, particularly outdoors Natural ingredients
Suitable for regular use as part of daily training High value
Ideal for teaching new commands or recall around distractions The best dog training treats are not necessarily the most expensive or the most unusual. Instead, they are the ones your puppy finds motivating while fitting comfortably into their daily feeding routine.
If you’re using treats frequently, remember to adjust your puppy’s daily food intake where appropriate. Breaking treats into smaller pieces can also help extend training sessions without providing excessive calories.
A Simple Puppy Training Timeline Every puppy develops at their own pace, but having a general roadmap can help owners understand what to focus on during each stage. Puppy Age
Training Focus 8 to 10 weeks
Name recognition, toilet routine, gentle handling and settling into the home 10 to 12 weeks
Sit, recall, lead introduction and confidence building 3 to 4 months
Socialisation, loose lead walking and basic manners 4 to 6 months
Reinforcing commands around distractions and building consistency 6 months and beyond
Strengthening reliability and introducing more advanced training Progress will vary depending on the individual puppy, so avoid comparing your dog’s development to others. Consistent practice and patience are often more important than reaching milestones quickly.
Common Mistakes New Puppy Owners Make Even with the best intentions, it’s easy to make small mistakes during the early stages of training.
One common error is expecting too much too soon. Puppies are still learning about the world, so progress should be measured over weeks rather than days.
Another mistake is allowing training sessions to become too long. Once a puppy loses interest, learning becomes less effective. Keeping sessions short helps maintain enthusiasm and prevents frustration.
Some owners also forget to reward behaviours immediately. Timing is essential, as puppies need to associate the reward with the behaviour they have just performed.
Using treats that are too large can interrupt training, while inconsistent routines may confuse puppies about what is expected. Finally, relying on food rewards forever without gradually introducing praise and other forms of reinforcement may make long-term reliability more difficult.
Fortunately, these mistakes are easy to avoid with a little planning, patience and consistency.
Preparing for Success Successful puppy training is built on small daily habits rather than dramatic breakthroughs. By starting early, keeping sessions enjoyable and rewarding positive behaviour consistently, owners can help their puppy develop confidence while building skills that will last a lifetime.
Before bringing a puppy home, it’s also worth preparing with the essentials they’ll need during their first few months. Alongside suitable bedding, feeding equipment and toys, having age-appropriate rewards available makes training much easier from day one. Exploring a dedicated puppy collection can help new owners find products designed specifically for younger dogs, while keeping a supply of suitable training treats on hand ensures you’re always ready to reward those important first successes.
Every puppy learns at their own pace, but with patience, encouragement and a positive approach, those first lessons can lay the foundation for years of happy companionship. The goal isn’t perfection overnight. It’s helping your puppy grow into a confident, well-adjusted dog that enjoys learning and looks to you for guidance every step of the way. in spanish
rewrite this title in spanish #736: 3 Funnels That Have Made Millions In My Business – Amy Porterfield
rewrite Listen on… Levering marketing funnels to connect with potential clients, optimize conversions, and uplevel your business.
Today, I’m bringing back one of the most popular episodes because these strategies have literally brought millions in revenue to my business! This one is all about funnels – one of the best ways to find new customers, build lasting relationships with existing ones, and completely transform your business.
In this episode, I break down the exact funnel frameworks that have been game-changers for me and my business. Whether you’re just starting out or ready to scale to new heights, I walk you through each step so it feels totally doable. No massive budget or years of experience required!
You’ll get my favorite split-testing secrets to maximize customer flow and conversion, plus top tips on refining your funnels over time to create steady, reliable income streams and move closer to a more freedom-filled life! Today, I discuss: (2:06) Using funnels to validate your offer and understand your client’s needs
(5:03) Why you need to split test your landing pages and gather data on your potential customers
(9:00) Strategies for creating a successful list building funnel (18:04) A step-by-step guide on how I built my multimillion-dollar sales funnel (26:06) The simple and unique funnel behind my low-ticket course, Online Business Starter Suite Listen in and remember to have fun building your own million-dollar marketing funnels! Click here to listen!
Rate, Review, & Follow on Apple Podcasts
“I love Amy and Online Marketing Made Easy.” please consider rating and reviewing my show! This helps me support more people — just like you — move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now! in spanish
rewrite this title in spanish YouTube highlights brand partnerships with sports creators
rewrite Listen to the article 2 min This audio is auto-generated. Please let us know if you have feedback. Amid the excitement of the FIFA World Cup 2026, YouTube for Business published a report which looks at the rising influence of sports creators in the app. The study also examined and how sports influencers can drive positive benefits for brand partnership campaigns.
YouTube’s latest Creator Pulse overview shared notes on some of the most successful examples of sports creators, while also providing guidance on how brands can partner with sports creators. As per YouTube: “With 66% of surveyed Gen Z respondents who are sports fans agreeing that they enjoy going to YouTube to watch related content before and after watching live sports, the surround sound of the game has become a core part of the fandom.”
Underlining this, YouTube highlighted Norwegian soccer player Erling Haaland as a key YouTube creator who could offer potential partnership exposure in the app. Haaland is an established YouTube creator who has 3.29 million subscribers, and he regularly posts updates to the platform to connect with his fans. YouTube also highlighted social media influencer, sports commentator and former college basketball player Rachel DeMita as an example of how athletes are using YouTube to build their own media platforms. The report underlined the value of YouTube as a key connector among sports fans, which could spark more creative ideas for marketers who want to tap into this opportunity to fuel their own promotions.
YouTube said marketers can align their brands with sports influencers through ad options such as Takeovers, which allow brands to pay for custom messages from creators, and YouTube Select Line-ups, which enable ad placement alongside some of the app’s top-performing content.
YouTube added additional sports categories to its Select line-up in October.
Sports remains a key connective vehicle for billions of people, and as such, the opportunity for associated marketing is significant. in spanish
rewrite this title in spanish measure, prove, and improve at scale
rewrite Key takeawaysSocial media ROI measures the value your business gets back from social media compared to what you invest in time, money, and resources.The standard social media ROI formula is ((Value generated – Costs) / Costs) x 100, but non-monetary value like brand awareness and sentiment also counts.Common challenges like multi-touch attribution, delayed conversions, and data silos make social media ROI harder to measure than other channels.Tools like Hootsuite help enterprise teams unify social data across platforms, connect social activity to business outcomes, and report ROI to stakeholders. What is social media ROI? Social media ROI is the value your business gets back from social media marketing and advertising. It compares what you put into social (costs, time, effort) versus what you get out. Social ROI can be both monetary and non-monetary: Monetary value: Anything that directly affects revenue or pipeline (e.g., sales and conversions) Non-monetary value: Anything that helps your business, even if it doesn’t lead to revenue right away (e.g., follower growth or customer satisfaction) The classic ROI formula is simple: ((value generated – costs) / costs) x 100. But social media ROI has evolved beyond simple revenue attribution. To capture the full picture, you’ll also want to assign estimated values to non-monetary outcomes like brand awareness, sentiment, and engagement, then fold those into the same formula. Measuring social ROI can help teams make smarter decisions and defend their budgets. Still, it’s easier said than done. We found that social media ROI remains a big concern for marketers, with 68% reporting they worry about proving ROI from their social efforts. This chart shows that 68% of marketers worry about proving social media ROI to stakeholders. The good news? Social is delivering results. According to Statista’s social commerce market data, social commerce is expected to generate $908.5 billion in 2026, up 10.7% YOY. By 2028, purchases made through social media are expected to surpass the $1 trillion mark. Free downloadable guide: Discover 6 simple steps to calculating your social media ad campaign ROI. Why does social media ROI matter? With nearly 5.75 billion users worldwide in 2026, social media ROI matters because it shows how your social efforts actually support revenue, growth, and real business outcomes. For enterprise teams, that proof is what keeps social investment safe when budgets come under scrutiny. Tracking social ROI helps you: Determine where your time and money is best spent. Know what works and what doesn’t, based on the metrics that really matter to your business. Adapt to trends, audience shifts, and market conditions quicker. Make a stronger case for investment when it’s time to ask for more budget or headcount. Align social with other teams, from sales to product, by connecting social activity to pipeline and shared goals. Defend your budget during periods of economic uncertainty, when every line of marketing spend faces tougher questions. The case for social is strong. Data shows that 46% of marketers believe that using social media improves sales, on top of the traffic, exposure, and lead gen benefits that indirectly boost the bottom line. If you want to scale your social strategy or protect your budget, you need proof. Learn how to effectively communicate your social media strategy to executives with this guide on social media strategy for executives. Why is social media ROI so hard to measure? Social media ROI is hard to measure because social rarely gets clean, last-click credit for the value it creates. Before you dive into the how-to, it helps to understand the common roadblocks so you can plan around them. What is multi-touch attribution across channels? Social rarely acts alone. A customer might see your Instagram post, click an email a week later, then convert through a paid search ad. With single-touch models, social often gets overlooked. Multi-touch attribution and assisted conversion models give social fair credit for its role across the customer journey. How do delayed conversions and long sales cycles affect ROI measurement? Social influence often shows up weeks or months later, which is especially true for B2B and enterprise buyers. A LinkedIn post might plant the seed for a deal that closes a quarter later. If you only measure same-day results, you’ll undercount social’s true contribution. How do you quantify non-monetary value? Brand awareness, sentiment, and share of voice are real forms of value, but they’re hard to put a dollar figure on. To bridge that gap, many teams use proxies like customer lifetime value (CLV) or an estimated value per engagement, lead, or click. How do data silos across platforms affect ROI tracking? Each platform has its own analytics dashboard, which makes piecing together a complete picture manual and error-prone. Without a unified tool, you spend more time gathering data than acting on it, a challenge Nielsen’s 2025 Marketing Report identifies as one of the top barriers to calculating ROI. This is exactly where a centralized platform earns its keep, as we’ll cover later. How do you calculate social media ROI? Social media ROI is calculated by comparing the value generated from social media to the total cost of your social media investment. If you’re wondering how to measure social media ROI, the formula below is your starting point. Here’s a simple formula to calculate social media ROI: Social media ROI = ((Value generated from social media – Costs of social media investment) / Costs) * 100 To use this formula, you need two things: The value generated from your social media efforts The cost of your social media investment (both monetary and non-monetary) Below, we’ll walk you through how to find your social media value, total your costs, and calculate social ROI with confidence. Here’s how to calculate your social media ROI in five steps: Define your social media goals Map goals to the right metrics Add up your total social media costs Calculate the value generated Apply the ROI formula 1. Define your social media goals Start by getting crystal clear on what social media should do for your business. ROI looks very different depending on whether you’re focused on sales, leads, awareness, or customer experience. Big-picture goals matter, but they’re often too broad to measure on their own. That’s why it’s helpful to set campaign-specific goals alongside higher-level objectives. For example, campaign-specific goals might include: Content downloads Email sign-ups Trials Keep in mind that goals aren’t set in stone. As Eileen Kwok, former Social & Influencer Marketing Strategist at Hootsuite, points out, “The goals you have set for at the start of the year, could have already changed. Depending on the shifts your organization is making, or the changing social landscape, make sure you are revisiting your goals every quarter to see if any updates need to be made.” Evaluating your performance at the campaign level makes it easier to see what’s working (and what needs a rethink) over a set period of time. 2. Map goals to the right metrics Once your goals are locked in, choose the social media metrics that help you show progress toward them. Different goals require different metrics. For example: Lead generation goals = form fills, sign-ups, or downloads Brand awareness goals = reach, impressions, brand mentions, or sentiment Engagement goals = comments, shares, saves, or click-through rates Retention and loyalty goals = repeat engagement, customer sentiment, or community growth The takeaway: not every metric matters for every goal, so focus on the ones that show meaningful movement. 3. Add up your total social media costs Next, add up the full cost of your social media investment over a set period of time. This includes all the time, money, and resources that go into your social media activities (or a specific campaign). Common social media costs include: You’ll want to get really granular here. If it takes time or money, it belongs in your total. 4. Calculate the value generated At this step, calculate the total value generated by your social media efforts. This value can be monetary or non-monetary. Monetary value includes: Sales or revenue attributed to social media Leads or conversions Improvements in conversion rate, cost per lead (CPL), or cost per acquisition (CPA) Non-monetary value includes: Brand awareness and reach Engagement Follower growth Customer sentiment or satisfaction To fold non-monetary outcomes into the formula, you’ll need to assign them a dollar value. A practical approach is to use customer lifetime value (CLV) for new followers, or an estimated value per lead, click, or engagement based on your historical conversion data. It won’t be perfect, but it gives leadership a tangible number to work with. Pro tip 💡: To assign value to non-sales-y outcomes, use indicators such as customer lifetime value (CLV) or estimated values per lead, click, or engagement. 5. Apply the ROI formula Now it’s time to crunch the numbers using the social media ROI formula above. The result of the formula (a.k.a. your ROI) is usually expressed as a percentage. If your ROI is above zero, your social media marketing efforts are paying off. If it’s below zero, you’re spending more than you’re getting back, which is your cue to adjust the strategy (see our improvement tips below). What metrics should you track for social media ROI? The best social media ROI metrics are the ones tied directly to your goals and to real business outcomes. Rather than tracking everything, organize your metrics by what stage of the funnel they support. The table below maps common goals to the metrics that prove progress. Goal categoryMetrics to trackWhat it tells youAwareness and reachImpressions, reach, brand mentions, share of voice, follower growth rateHow many people are seeing and talking about your brandEngagement and considerationEngagement rate, click-through rate, saves, shares, comments, video viewsHow much your audience interacts with and values your contentConversion and revenueConversions, revenue attributed to social, cost per lead, cost per acquisition, ROASHow effectively social drives leads and sales What metrics should you track for awareness and reach? Awareness metrics show how far your brand is spreading. Track impressions, reach, brand mentions, share of voice, and follower growth rate to gauge whether more of the right people are discovering you. These sit at the top of the funnel and often translate to value down the line. What metrics should you track for engagement and consideration? Engagement metrics reveal whether your content actually resonates. Watch engagement rate, click-through rate, saves, shares, comments, and video views. Strong engagement signals that your audience finds your content worth their time, which is a leading indicator of future conversions. What metrics should you track for conversion and revenue? Conversion metrics are where ROI gets concrete. Measure conversions, revenue attributed to social, cost per lead, cost per acquisition, and return on ad spend (ROAS). These connect your social activity straight to the bottom line and are the numbers executives care about most. What are some social media ROI examples? Here are a few examples of how this social media ROI calculation might work IRL. How does an e-commerce business calculate social media ROI? An e-commerce business wants to measure the ROI of its latest social media marketing campaign aimed at increasing sales. Here’s how they could do it: Value generated: $50,000 in sales from social media referrals Costs: $10,000 on TikTok and Facebook ads, $5,000 on content creation, $3,000 on software subscriptions ROI calculation: ((50,000 – 18,000) / 18,000) * 100 = 178% This means the campaign generated 178% more value than the resources invested. How does a B2B company calculate social media ROI? A B2B company focuses on lead generation through LinkedIn. They want to calculate the ROI of their efforts: Value generated: 100 qualified leads, each valued at $200, totaling $20,000 Costs: $2,000 ad spend on LinkedIn, $1,500 on content creation, $500 on analytics tools ROI calculation: ((20,000 – 4,000) / 4,000) * 100 = 400% This indicates a 400% return on their social media investment. How do you calculate ROI for brand awareness campaigns? A brand runs a quarter-long awareness campaign where the goal isn’t direct sales. They estimate value using a CLV proxy: Value generated: 2,000 new followers, with an estimated value of $15 each based on CLV, totaling $30,000 Costs: $8,000 on content and paid promotion, $2,000 on tools ROI calculation: ((30,000 – 10,000) / 10,000) * 100 = 200% This shows how to put a number on ROI even when the goal isn’t immediate revenue. What is a good social media ROI? A good social media ROI depends on your industry, goals, and whether you’re measuring paid or organic efforts. There’s no universal “good” number, but any positive ROI means your social investment is generating more value than it costs. Rather than chasing a single benchmark, here’s a more useful framework: Benchmark against yourself: Your most reliable yardstick is your own past performance. If this quarter’s ROI beats last quarter’s, you’re moving in the right direction. Account for paid vs. organic: Paid ROI is easier to measure and often shows clearer returns, while organic ROI relies more on proxy metrics and compounds over time. Factor in industry context: A high-margin e-commerce brand and a long-cycle B2B company will see very different ROI ranges, so compare like for like. Use competitive benchmarking: Competitive benchmarking against similar brands in your niche tells you whether your returns are strong relative to peers facing the same conditions. The bottom line: a positive, improving ROI that outpaces your industry peers is a strong result, regardless of the exact percentage. How can you improve your social media ROI? Improving your social media ROI comes down to testing what works, tracking results, and refining your strategy over time. Here’s how to get started: How can A/B experiments improve your ROI? Social media is a constantly changing landscape where testing and tweaking is key to getting the most out of your efforts. And experimentation is a must. As Kwok shares, “Social is a place where we are continuously testing new content, features, and learning what’s working/not working.” And Kwok is right. One way to do this is by running A/B tests on social media content. Experiment with different topics, formats, and posting times to optimize your content. You can also run experiments through organic social accounts and paid social media ads. For example, we ran an experiment to test whether Instagram carousels perform better than Reels. After three weeks, we found carousels earned better engagement and reach! Check out all our social media experiments here. There are many factors you can test, including: Testing helps you learn what types of content actually resonate with your followers. Based on those insights, you can scale up that content or ad and increase your social media advertising ROI. How can analyzing competitor strategies improve your ROI? It’s one of the most tried and true rules in social media: check out what your competitors are doing. Social posts are public, so you can see who liked what and how much on any public-facing profile. But you can take it a step further with tools like Hootsuite Analytics. It lets you track competitor results across channels and see industry benchmarking data that shows how you stack up in your niche. Hootsuite Analytics lets you track competitor performance to improve your social media ROI strategy. #1 Analytics Tool for Growth Beautiful reports. Clear data. Actionable insights to help you grow faster. Start your free trial How do UTM parameters help track conversions? One of the easiest ways to track social media ROI is with Urchin Tracking Module (UTM) parameters. UTM parameters are tags you add to the ends of your URLs that let you track exactly how much traffic a specific URL (like a landing page) gets. This example shows how UTM parameters track specific social media posts to measure ROI. So, if you have a URL on your LinkedIn post that directs users to your online store, you’ll be able to see exactly how many people went to your store from that post, and who actually bought from you. Now that’s what we call measuring social media ROI. Using UTM links helps connect social media activity directly to conversions and ROI. How can social commerce improve your ROI? Social commerce is one of the fastest-growing ways social drives direct revenue. With social commerce expected to generate $908.5 billion in 2026, shoppable posts and in-app checkout turn engagement into sales without ever leaving the platform. To measure social commerce ROI, track in-app purchases, product tag clicks, and checkout completions directly within each platform’s commerce tools. Because the path from discovery to purchase happens in one place, shoppable ads offer closed-loop measurement that makes attribution cleaner here than almost anywhere else in social. How do high-performing content formats improve ROI? Not every format delivers equal ROI, so let your analytics guide where you spend. Use performance data to identify which formats (video, carousels, or static posts) drive the best results on each platform, then double down on the winners. Our own carousel-versus-Reels experiment is a good reminder that the highest-effort format isn’t always the highest-performing one. How does refining audience targeting improve ROI? Tighter targeting almost always means better returns on paid social. Use retargeting to re-engage people who already know your brand, build lookalike audiences from your best customers, and lean on social data to narrow your targeting for stronger ROAS. The more precise your audience, the less budget you waste on people who’ll never convert. How do you track social media ROI with the right tools? The best way to track your social media ROI today is to use the right mix of tools. Most teams pull from a few categories: native platform analytics for channel-level data, web analytics like Google Analytics for conversions, CRM tools to tie social to revenue, and a social media analytics platform to bring it all together. The challenge with stitching these together manually is data silos. That’s where a unified platform like Hootsuite Analytics comes in. How does Hootsuite unify social media ROI tracking? Hootsuite brings your social data into one place so you can connect activity to business outcomes without juggling a dozen dashboards. If you want to prove your social media ROI, you’ll need to know how your content is performing across every channel. Tracking engagement metrics over time makes it easier to identify what content topics or formats connect with your audience, which helps you adapt your content marketing strategy. With Hootsuite’s analytics tools, you can fine-tune your campaigns by examining how your content performs month after month and across different platforms. Then, get practical tips on how to expand your content’s reach and social media performance. Hootsuite’s unified dashboard helps track social media ROI across all platforms in one place. With Hootsuite’s Advanced Analytics, you can easily highlight what’s working (and what’s not) so you can zero in on your best-performing activities. Track sales, sign-ups, and conversions from specific posts and use this info to craft content that really hits the mark. Advanced Analytics connects social media activity directly to ROI outcomes like sales and conversions. Want to stay ahead of the competition? Hootsuite lets you keep an eye on up to 20 competitors per social network on Advanced and Enterprise plans. It shows you what’s clicking for them, like their top posts, trending hashtags, and favored content styles, so you can adjust your strategy based on what’s already proving successful. Compare your social media ROI against competitors to identify improvement opportunities. Plus, use Hootsuite’s social media benchmarking to see how you measure up against the industry at large. By checking metrics such as profile impressions, reach, followers, and engagement rates, you can spot areas for improvement and growth. Industry benchmarking helps you understand if your social media ROI is competitive. One of the best ways to sell your social media efforts to your stakeholders is through regular, in-depth reporting. Hootsuite’s reporting tool helps you create visually appealing reports that clearly show the performance of your paid and organic social media channels. Start from scratch or use templates to communicate the impact of your social campaigns. Custom reports help communicate social media ROI to stakeholders effectively. Social media ROI can come from anywhere, even outside of social media. Hootsuite doesn’t limit you to social metrics. By integrating with platforms like Google Analytics or Adobe Analytics, you can see how your social efforts contribute to broader business goals. These integrations help you track essential actions like sign-ups and purchases, providing a clear view of how each social media post impacts your bottom line. Integration with Google Analytics connects social media activity to website conversions and ROI. Link tracking and web attribution tools can also help tie social efforts directly to business outcomes. By associating unique post IDs with each social post, you can connect web conversion data back to specific social activities. And with real-time analytics, marketers can spot trends as they emerge instead of waiting for end-of-month reports. How should you report social media ROI to stakeholders? To report social media ROI to stakeholders effectively, tailor your message to the audience and connect every metric back to business outcomes. A polished report is how you prove social’s value and protect your budget. Here are a few best practices to keep your reporting sharp: Tailor to your audience: Executives want revenue, growth, and cost savings, while your marketing team wants tactical detail. Match the report to who’s reading it. Lead with business outcomes: Skip the vanity metrics. Open with how social influenced pipeline, leads, or savings. Show trends over time: A single snapshot rarely tells the full story. Visualize performance across quarters so stakeholders see direction, not just a moment. Keep it clear and concise: Use plain language and clean visuals. The faster someone grasps the takeaway, the more credible you look. Set a consistent cadence: Report monthly on key metrics and dive deeper quarterly so insights land before budget cycles close. For more on speaking the language of leadership, see our guide on building a social media marketing strategy. A quick word on goals before you report: as Kwok notes, “You don’t know what your ROI is until you’ve laid out the goals you are tracking towards.” In short, you can’t measure what you haven’t set. FAQ: Social media ROI How do enterprise organizations measure social media ROI? Enterprise organizations measure social media ROI by tying social activity directly to business goals like revenue, leads, and cost savings. This typically involves centralized reporting tools like Hootsuite to track performance across teams, platforms, and regions, paired with attribution models that give social fair credit for multi-brand and multi-region campaigns. Which social media ROI metrics show real business impact? The social media ROI metrics that show real business impact are the ones tied to business outcomes, such as revenue influenced by social, leads generated, cost per lead, conversion rate, and customer retention. The right metrics depend on your goals, but they should always show how social supports the bigger picture. How do leading brands connect social media ROI to revenue? Leading brands connect social media ROI to revenue by using tracking tools, clear attribution models, and shared data across teams. By layering multi-touch attribution with CRM integration, they can see how social supports the customer journey from first touch to final conversion. What tools help prove social media ROI across channels? Tools that bring all your social data together help you prove social media ROI across channels. Platforms like Hootsuite let teams track performance across social networks, connect social results to business goals, and share clear reports with stakeholders. When your data lives in one place, it’s easier to see what’s working and show how social supports the bigger picture. How should you report social media ROI to executive stakeholders? When reporting social media ROI to executive stakeholders, focus on what matters most to the business. Keep reports clear and concise, highlight trends over time, and connect social results to revenue, growth, or cost savings whenever possible. What is a good social media ROI percentage? A good social media ROI percentage depends on your industry, goals, and whether you’re measuring paid or organic efforts, but any positive ROI means your social investment is generating more value than it costs. The best benchmark is your own past performance, followed by competitive benchmarking against peers in your niche. How do you calculate social media ROI? To calculate social media ROI, use the formula: ((Value generated from social media – Costs of social media investment) / Costs) x 100. You’ll need to total your costs, measure both the monetary and non-monetary value created, and express the result as a percentage. Which social media platform has the highest ROI? The social media platform with the highest ROI varies by industry and audience, but in 2026, short-form video platforms like TikTok and Instagram Reels consistently rank among the top performers for both engagement and conversion. The best approach is to test across platforms and let your own analytics show where your audience converts. How often should you measure social media ROI? You should measure social media ROI at least quarterly, with monthly check-ins on key metrics, to catch trends early and adjust your strategy before budget cycles close. More frequent reviews are useful during active campaigns when you can still optimize spend. What is the difference between social media ROI for paid vs. organic? The difference between social media ROI for paid versus organic is mainly in how easily you can measure it. Paid ROI is typically simpler to calculate because ad platforms provide direct conversion tracking, while organic ROI often requires proxy metrics like engagement value, estimated reach value, or assisted conversions. Save time managing your social media marketing strategy with Hootsuite. Publish and schedule posts, find relevant conversions, measure results, and more â all from one dashboard. Try it free today. in spanish
rewrite this title in spanish Visibility Is an Identity Problem: The Crown Yourself® Operating System
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Kimberly Spencer argues that founders who stall on visibility are not facing a marketing gap. They are facing an identity ceiling. Her coaching platform exists to raise it.
Kimberly Spencer has a diagnosis for the founder who knows she should be more visible and somehow never is. The problem is not the platform, the algorithm, or the content calendar. The problem is that the founder has not yet become the person capable of holding the visibility she says she wants. Crown Yourself®, the coaching platform Spencer founded and the trademark she holds, treats visibility as an identity problem rather than a marketing one. The premise runs against most of the advice founders receive. Spencer does not start with tactics. She starts with the belief systems, fears, and self-concept that determine whether a founder can sustain attention once she gets it. She calls the platform an internal operating system, and she means the term literally. It governs what runs on top of it.
The logic comes from experience rather than theory. Spencer learned to teach podcast visibility only after she first learned to become someone capable of being visible. The sequence is the whole point. She watched her own external results track her internal state so closely that she eventually built a methodology around the pattern. Every visibility ceiling, she argues, is first an internal ceiling. Every revenue plateau is first an identity plateau.
Spencer roots the work in a principle she states plainly: that which is conscious manifests happily, and that which is unconscious manifests unhappily. When a founder operates from scarcity, fear, or an unexamined story about her own worth, that interior shows up in her pricing, her pitching, and her willingness to be seen. Spencer’s coaching aims to make the unconscious conscious, so the founder stops sabotaging the visibility she is paying to create.
The method asks founders to take radical ownership of their inner world. Spencer treats ownership as her core value and her guiding light, the discipline that carried her through the years that derail most entrepreneurs. She frames every setback as a question rather than a verdict. Who is this moment allowing me to be? How is this growing me? What is this teaching me about who I am becoming? The questions sound reflective. In practice they convert a crisis into a decision, thereby creating faster progress and growth.
Spencer pairs the philosophy with a structural insight about the attention economy. The market rewards surface-level content, and most founders respond by producing more of it. Spencer argues that depth, not volume, is the viable long-term strategy, and that depth requires an internal foundation most founders skip. A founder who has not done the interior work runs out of authentic material fast. A founder who has done it can speak from a deep well, in long-form conversation, without a script. The platform sits in a deliberate relationship with Spencer’s agency, Communication Queens™. The agency teaches and builds a founder’s external visibility. Crown Yourself® teaches the internal leadership required to sustain it. Spencer insists the relationship is sequential, not optional. Leadership without self-mastery eventually collapses, and visibility without identity is unsustainable. She built two companies rather than one because she believes the two functions cannot be collapsed into a single offer without losing the thing that makes either work.
Spencer’s own record gives the framework a track record to point at. She has built five businesses across four industries, including a successful exit from a national e-commerce company at twenty-eight. She is an international TEDx speaker and a four-time award-winning bestselling author. She frames each of those milestones as the external output of an internal shift she made first. The pattern, repeated across nearly two decades, is the argument.
Clients supply the rest of the evidence. According to the company, founders who run the Crown Yourself® methodology have reached the top of their industries, hit one-year revenue goals in three months, and doubled their best months while reducing their workload. Spencer treats those results as confirmation of the underlying claim, that the entrepreneur’s growth mirrors the business’ growth, and the business cannot scale past the entrepreneur’s capacity to lead it.
Spencer is careful to separate her approach from generic mindset coaching. She does not trade in affirmations, “vibes,” or vague positive thinking. Her work targets the specific belief that caps a specific founder, the unexamined story that shows up as underpricing, avoidance of the camera, or a refusal to charge what the work is worth. The interior work is diagnostic before it is motivational. Spencer treats a founder’s relationship to visibility as a measurable constraint with identifiable roots, which is what lets her pair the internal work with the external method her agency runs.
Spencer’s ambition for the platform extends past coaching. She wants Crown Yourself® to function as a documented movement, a verifiable community of leaders who did the internal work and then claimed visible authority on the record. The interior change, she argues, deserves the same documentation any other professional standard receives. For founders stuck below a visibility ceiling they cannot explain, her message is uncomfortable and specific. Elevate the leader’s mindset, and the ceiling moves.
Learn more: crownyourself.com ‧ Crown Yourself Podcast
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