rewrite this title in spanish Snapchat posts modest user increase in Q3
rewrite Listen to the article 6 min This audio is auto-generated. Please let us know if you have feedback. Snap Inc. posted its Q3 2026 earnings report on Wednesday, which showed that user growth on Snapchat has largely stalled, while overall company revenue saw a steady year-over-year increase.
First, on users. Snapchat now has 495 million daily active users, up from 493 million in Q2. An increase of just 2 million daily actives, quarter over quarter, is not a particularly positive endorsement of the app’s expanded market opportunities. But even more pressing, Snapchat saw no growth at all in daily active users in either the North American or European markets, meaning all user growth came from its Rest of World segment.
This could end up having a broader impact on the platform’s revenue potential, because Snapchat generates the majority of its money in North America and Europe. Indeed, Snapchat’s revenue per user in North America was $11.07 in Q3, up from $10.26 the previous quarter. By contrast, the platform only generated $1.13 per user in the Rest of World. That means that Snapchat is only seeing user growth in regions where it earns 90% less per user, which is based primarily on ad intake.
It’s possible that Snapchat could also be hit harder than other apps by expanded teen social media bans, which are being considered or implemented in multiple markets. According to Pew Research published last year, around 55% of U.S. teens between ages 13 and 17 use Snapchat, making it the fourth most popular platform among this cohort, after YouTube, TikTok and Instagram. In Australia, which implemented social media usage restrictions for children under age 16 in December 2025, Snapchat said it subsequently locked or disabled more than 415,000 user accounts. These accounts, per Snapchat, had either been openly declared as belonging to a user under age 16, or Snapchat determined that was the case based on its age detection technology.
Snapchat said in August 2023 that it had more than 8 million users in Australia. That means the teen social media bans may have cost the platform around 5% of its total user base in that market.
Which may not seem like a major shift, but if Snapchat loses 5% of its users across the world, that would be significant, especially given its already shrinking growth margins. In addition, teen bans could also lead to Snapchat losing some of its value as the connection tool for younger audiences. On the positive side, in his prepared remarks to accompny the earnings report, Snap CEO Evan Spiegel said that average daily messages sent in the app increased 8% year over year in Q3, while the number of people engaging in two-way communication increased 6% year over year for the same period.
Spiegel also noted that the number of people posting to Spotlight grew 130% year over year, while daily active viewers increased 40% year over year, underlining the enduring value of short-form video content.
On the revenue side, the company’s intake rose 14% year-over-year to $1.72 billion. By region, overall third-quarter revenue in North America was up 13% year over year to $1.01 billion, while Europe was up 22 % to $363 million, and the Rest of World was up 11% to $345 million. Again, the revenue discrepancy between regions is notable here. Snapchat has three times more users in the Rest of World market versus EU, so while the revenue numbers between them are close, that doesn’t equate to the same value, while it still generates the vast majority of its intake from the U.S. Even so, the fact that Snap is seemingly succeeding in deriving more revenue from its key markets, despite no user growth, is also worthy of note.
In the accompanying earnings release, Spiegel said that artificial intelligence has become a significant advantage for the company’s teams and its ad platform.
Snap has also been working to evolve its business offerings, with improved creator partnership opportunities. The company also started pitching its ads to B2B brands.
Snap’s other big opportunity, per Spiegel, is its AR Specs, which launched in September. The $2,200 device is now available for pre-order in the U.S., France and the U.K., though it isn’t being shipped to users just yet. Snap seems to hope the glasses will bring about new opportunities in advanced digital connection via wearable digital overlays. But initial data in Snap’s own Q3 report showed that Specs sales haven’t contributed meaningfully to its bottom line yet. In a statement, Snap CFO Doug Hott said that advertising revenue grew 4% and the company’s “Other Revenue grew 84%,” led by Snapchat+, Memories Storage, and Lens+. To that point, Snap surpassed 30 million subscribers in Q3 across its Snapchat+, Lens+ and Memories Storage options, which contributed to its Other Revenue stream. However, none of the company’s executives mentioned preorder volume for Specs in their prepared statements, which suggests that the glasses haven’t yet played a significant role in the company’s revenue makeup.
Overall, Snap’s third-quarter earnings data showed that the company still has a long way to go in securing its future prospects, and without any insight on the potential market for its AR Specs, it’s impossible to gauge consumer interest or the value of this element.
Subscription growth is relevant, but Snap appears to have a lot of other factors working against it that may impact its future results. in spanish
rewrite this title in spanish Social media leadership skills for 2026 (+ KPIs to track)
rewrite Key takeawaysSocial media leadership skills combine strategic thinking, emotional intelligence, AI fluency, and cross-functional communication to guide enterprise teams toward business outcomes.The biggest shift in 2026 is leading AI adoption responsibly, balancing speed and governance without losing the human element.Strong social leaders measure success through team health, brand reputation, and business impact, not vanity metrics.Developing social media leadership skills requires structured feedback, clear decision-making frameworks, and a willingness to experiment and fail fast. What are social media leadership skills? Social media leadership skills are a blend of abilities, both learned and innate, that help leaders direct and inspire social media teams to succeed. They matter at every scale, but they matter most in enterprise environments where one decision can ripple across dozens of markets. The core skills include: Strategic thinking: Connecting social activity to business goals like revenue, retention, and reputation, rather than treating channels as standalone projects. Emotional intelligence: Reading the room internally and externally, spotting burnout early, and handling sensitive moments without defensiveness. Communication aptitude: Explaining social performance in language the C-suite, legal, and frontline teams all understand. AI fluency: Knowing which tasks to hand to AI, which to keep human, and how to govern the output. Adaptability: Shifting plans quickly when platforms, policies, or culture change without losing the thread of the strategy. Creativity and innovative thinking: Creating room for teams to test new formats, including the ones that look strange on a slide. Collaboration and conflict management: Navigating competing stakeholder priorities and saying no when the request does not serve the strategy. A successful social media leader’s skills must go beyond social media management. A true leader understands how to delegate and guide in real time through an evolving industry and culture. They know how to use a social strategy to achieve business goals. It’s no surprise, then, that a recent IBM study found 69% of CEO respondents say their organization’s success is directly tied to maintaining a broad group of leaders with a deep understanding of strategy and the authority to make critical decisions. Social is no exception. Shakivla Todd, a 4-time Shorty award-winning Social Media Strategist, says a great social leader must be “naturally culturally aware and in-the-know.” “You don’t need to be chronically online. But you do need to be acutely aware of what’s happening as it pertains to current events and cultural moments.” Cultural relevance isn’t just to stay ‘on trend,’ says Todd. It’s to “help lead your team through culturally sensitive moments. An exceptional social media leader should know how to read the damn room, everyone hates a tone-deaf brand.” In short: social media leadership skills are the mix of strategic, human, and technical abilities that turn a capable social team into a business function executives rely on. How is social media leadership different from management? Social media leadership sets the direction; social media management executes against it. Both roles are essential, and most leaders have done both, but the day-to-day work looks very different. Social media managers focus on executing a social media strategy. Their social tasks include: Creating and publishing compelling content Understanding how social networks like LinkedIn, TikTok, or Instagram work Engaging an audience Analyzing and optimizing performance Maintaining brand voice Social media leaders, on the other hand, set a direction and keep everyone working toward it. They: Shape the long-term vision Advocate for resources Build systems that allow their teams to move quickly while staying aligned A manager might be optimizing a campaign’s engagement rate. A leader is the one asking how that engagement ladders up to revenue, reputation, and retention. DimensionSocial media managementSocial media leadershipPrimary focusExecution and outputDirection and outcomesScopeChannels, campaigns, calendarsTeams, budgets, cross-functional systemsCore metricsReach, engagement rate, publishing cadenceBrand health, pipeline contribution, team efficiencyDecision-makingTactical, within set guidelinesSets the guidelines and approval frameworksTime horizonDaily to quarterlyQuarterly to multi-yearKey activitiesContent creation, community response, reportingStrategy, governance, hiring, executive communication In social, business leaders have to stay flexible. The industry changes fast, and you need to be able to pivot, using new trends and real data, to build initiatives that actually move the business forward. “Keeping up with the swiftness of social media is an Olympic sport,” says Todd. “I’ve learned to be comfortable with uncertainty, and I don’t get too attached to plans.” What does a social media director do? A social media director sits between management and leadership, owning the strategic direction of social while staying close enough to the work to guide it. The role is usually where social media leadership skills get tested for the first time at scale. Typical social media director responsibilities include: Strategy ownership: Setting the annual social strategy and making sure every channel maps to a business objective. Team oversight: Hiring, structuring, and developing the social team, including agency and freelance partners. Budget and resourcing: Building the business case for headcount, tools, and paid support. Executive reporting: Translating social performance into the metrics leadership already tracks. Cross-functional alignment: Keeping social connected to PR, customer experience, product, and legal. Governance: Owning approval workflows, access controls, and crisis protocols. Why do leadership skills matter in enterprise social? Enterprise social media teams work in a complex space with lots of moving parts. A strong leader helps them navigate it and keep social aligned with the broader business and brand. Enterprise social is like conducting a symphony where half the orchestra is in another time zone. And the legal department keeps rewriting your sheet music. A strong social leader brings harmony. They: Connect departments Align priorities Protect their teams from the constant ping of competing agendas “You must know how to say no,” says Todd. “Everyone will have an opinion, a request, an idea. There’s only so much a social media team can do. Sometimes it might feel like you’re the fun sucker. But my philosophy is that you don’t need to be everywhere, everything, all at once. That goes for viral trends and emerging social media platforms alike.“ Core social media leadership skills for 2026 The skills list above is the foundation. These five are where enterprise social media leadership gets won or lost in 2026, because each one requires a leader to make calls nobody else in the organization is positioned to make. Strategic thinking and goal alignment Great social leaders know how to support big business goals with social strategies. At enterprise scale, that also means deciding which goals social will not chase, so regional teams aren’t stretched across a dozen competing priorities. That means: Defining clear KPIs that tie social metrics to outcomes like revenue, retention, and reputation Keeping the brand grounded in purpose, not just performance Balancing chasing short-term wins like trendy content with long-term longevity, like a solid brand reputation Leading AI adoption and governance Leading AI adoption means deciding where AI belongs in your workflow before your team decides for you. Social teams were among the earliest AI adopters, which means most enterprise social leaders are now governing tools that entered the organization informally. Leaders who handle this well tend to: Set clear policies: Define what AI can draft, what requires human review, and what should never be automated, such as crisis response or sensitive community replies. Choose connected tools: Favour platforms where AI sits inside governed workflows with approval chains and audit trails, rather than standalone tools that bypass review. Train for judgment, not prompts: Teach the team how to evaluate AI output against brand voice and factual accuracy. Audit regularly: Spot-check published AI-assisted content and track where it performs well or falls flat. Protect the human layer: Keep community management, cultural judgment, and relationship-building with people. Social media governance and AI governance are now the same conversation, especially with AI-driven marketing automation expected to double by 2028. If your approval workflow doesn’t account for AI-assisted content, you have a gap. Data storytelling and executive communication Data storytelling is the skill of turning social performance into a narrative executives can act on. Numbers alone rarely move a budget conversation. Context does. It can be easy to ignore data that doesn’t translate neatly into percentages. But the real, human emotions your brand elicits are a crucial part of success on social. “Screenshot every meaningful comment, DM, and Instagram story mention,” says Todd. “Show executives the actual conversations happening around your brand. This is the stuff that doesn’t fit neatly into a spreadsheet but demonstrates real human connection and brand sentiment.” Those conversations happening across the internet are valuable data. And often more compelling than any vanity metric. Crisis leadership and brand reputation Your brand’s reputation is tried and tested online. Strong reputation management involves systems that help your brand stay consistent, credible, and calm. Especially during times when the internet isn’t. That’s why the best social leaders: Create clear crisis protocols so no one’s panic-drafting an apology post Empower frontline teams with the communication skills to respond to all comments, good and bad Invest in social listening tools to catch issues before they blow up Build employee advocacy programs so trusted internal voices can carry the message when it matters Lumen, the insights and listening app inside Hootsuite Social OS, helps here. You can monitor positive and negative sentiment at scale and see which topics are driving it. Lumen helps leaders monitor sentiment at scale to protect brand reputation. Community engagement is massive for building a positive brand reputation. “At Bobbie, we hit a scaling challenge when social engagement exploded after my first year. DMs, comments, and ad interactions surged as the company doubled down on customer retention and loyalty,” says Todd. While Todd initially proposed hiring a community manager, budget constraints meant she had to pivot. “My team analyzed our message patterns and realized the majority of DMs were product-specific questions that our Customer Experience team was better equipped to handle.” Todd partnered with the Director of CX to integrate social communications into the CX team’s infrastructure. “We redirected product inquiries to the CX team’s workflow, kept non-product inquiries like influencer outreach and partnerships with social, and established clear handoff protocols and response templates for consistency,” says Todd. “This restructuring let the social team refocus on strategic content while ensuring customers got expert help from the right people. Sometimes scaling isn’t about adding headcount, it’s about working smarter across teams.” Todd is also clear that community is where leaders should point their teams’ energy. “People never really wanted brands on social anyway. They wince whenever they scroll past an ad. Which means the odds are stacked against us when it comes to creating thumb-stopping, outstanding content.” Cross-functional collaboration Strong leaders can connect the dots between department silos. They: Partner with sales or customer experience teams to use insights in social strategy Align with HR and internal comms to build employee advocacy programs Work with product development teams so everyone has the right information Speak the language of the C-suite to make sure leadership knows the drill Social intelligence is one of the easiest ways to earn that collaboration. Listening data pulled through Lumen can flag emerging product complaints for the product team, surface competitor messaging for sales, and highlight employer brand sentiment for HR. How is social media leadership changing in 2026? Social media leadership is changing because social is no longer just a marketing channel. With over $121 billion in US social ad spending in 2026, it’s a strategic business function that feeds product, service, recruitment, and reputation, and leaders are now accountable for all of it. Four shifts are driving that change: AI is reshaping workflows: Drafting, tagging, and reporting are faster, so the leadership value moves to judgment and governance. Distributed teams are the default: Regional autonomy has to coexist with brand consistency. Platform volatility is constant: Performance gaps between networks widened through 2025, and algorithms, policies, and even platform availability can change inside a quarter. Compliance expectations are rising: Regulated industries now expect documented approvals and audit trails on social activity. The practical effect is that the job has moved from posting to piloting an operating system. Insight only matters when it connects to a decision someone can act on, which is why leaders are prioritising connected systems over disconnected point tools. Social leaders still need to keep one eye on industry trends and the other on their team, all while balancing brand goals and organizational politics in their digital marketing strategy. They’re juggling a lot of plates, like data, content, and the occasional ego. Without strong leadership, those moving parts start spinning in different directions. How do leaders manage distributed teams across regions and functions? Enterprise social teams are everywhere and nowhere all at once. You might have a London strategist, a Vancouver copywriter, and a content creator in Singapore. Strong leaders build trust across time zones by: Setting clear guardrails so teams can create freely during their office hours Hosting regular syncs while keeping team culture alive Recognizing wins publicly, because connection beats micromanagement every time How do leaders stay compliant in a fast-moving landscape? Compliance doesn’t have to be the fun police. It can be the invisible framework that lets your team create with confidence. Leaders at the enterprise level know how to keep creativity flowing and stay on the right side of the regulators. They: Work closely with legal and risk teams early, not after the fact Build approval workflows that are fast, transparent, and easy to follow Train content strategy teams on evolving policies Extend those policies to AI-assisted content, including disclosure rules and review requirements In regulated industries, a missed disclosure or an unapproved claim isn’t just an awkward post. It can trigger regulatory action. Vigil, the governance layer in Hootsuite Social OS, keeps rules, approvals, and audit trails attached to the work itself. Rules don’t have to kill creativity. But confusion always will. Give your team clear guidance on brand and style guidelines, accessibility standards, and legal requirements, then let them work. How do you develop social media leadership skills? No one wakes up one day, suddenly ready to lead an enterprise social team. Social media leadership development is a skill set you build. Sometimes, in a trial by fire. You may want to grow your own skills. Or mentor someone else into a leadership role. You can use these tips and tricks to develop social media leadership skills. Conduct a leadership skills audit Before you can grow, you’ve got to know what you’re working with. A leadership audit is basically a vibe check for your management style. Ways you can conduct a leadership skills audit: Ask yourself questions designed to uncover strengths and weaknesses. Can you list 5 ways you empower your team? Can you list 5 ways you hinder them? If your answers make you cringe a little, congratulations. You’ve just found your growth areas. Send out an anonymous internal survey. Ask your team how supported they feel. How clearly priorities are communicated. And where they think processes get stuck. Review past wins and misses. Take a retrospective look at campaigns that soared or stumbled. You’ll gain insight into how your leadership style works and the ways it can improve. Get peer feedback. Other department heads see how you show up in cross-functional spaces. Ask what’s working and what’s meh. Benchmark against the greats. Compare your approach with the habits of respected leaders in social or marketing. Implement frameworks for decision-making and approvals No one wants to be the bottleneck in a project. Know how to build structures that free your team to make their own decisions. Create simple, repeatable guidelines. Build playbooks, templates, and decision trees so your team knows the “how” without needing constant approval. Define clear boundaries and goals. Give teams autonomy within guardrails. Delegate ownership, not tasks. Assign people full responsibility for areas or outcomes so they can make decisions confidently and proactively. Coaching, mentorship, and feedback loops Even leaders need leaders. The best social heads surround themselves with mentors and peers who aren’t afraid to speak up. To grow your leadership muscles: Find coaches (internal or external) who challenge you Build feedback loops with your team. Ask what’s working and what isn’t. Offer mentorship downstream, so you’re always developing future leaders This is also where team development lives day to day. Smart leaders offer coaching dedicated to building up individuals, spot burnout before it hits, celebrate the wins loudly, and build pathways for career growth so they keep their best talent. “I measure success by how well we’re saying no to the right things,” says Todd. “If my team is constantly overwhelmed and reactive, that’s a leadership failure on my part. But if we’re being strategic, protecting our bandwidth, and delivering quality work that actually moves the needle for the business? That’s when I know I’m leading effectively.” Stay curious and experiment often Great social leaders are curious. They ask questions, really listen, and create space for trust and new ideas. Stay curious about the world, not just social, and you’ll go even further. “I pay attention to what’s happening not just in social media, but in culture, technology, and how people are communicating,” says Todd. “That cultural awareness isn’t just about avoiding missteps. It’s about spotting opportunities and understanding where things are headed before they fully arrive.” Curiosity only pays off if you act on it, which means getting comfortable with things not working. In social, perfection is a trap. Progress comes from testing, breaking things, and learning fast from your mistakes. “I’m not afraid to experiment and fail,” says Todd. “Some of the best insights come from trying something, watching it flop, and understanding why.” “Perfectionist leaders will struggle in this space. Or those who can’t handle the discomfort of not knowing if something will work. In social media, you have to be comfortable testing, learning, and moving on quickly.” Know how to advocate for yourself If you’re looking to grow into a leadership role, advocating for yourself is key. In a young field like social media, upward mobility can get stagnant. “Those who want to grow into a leadership role often have to convince their company to promote them and hire someone new,” says Todd. “Start building your case early. Keep track of your successes and how they’ve positively impacted the business.” Log your wins as they happen. Then, come performance review time, you have a folder of proven successes. How do social media leaders measure success? Social leaders don’t measure success by follower count. They measure success by impact. Your team’s performance and how people feel about your brand say far more than a vanity metric ever will. But impact isn’t easy to measure, especially on social. “I prefer to set expectations early about what success looks like on social media,” says Todd. “It won’t always share the same 1:1 metrics as other marketing channels. The number of link clicks doesn’t always show how successful my team is at building brand love and trust online.” A simple way to structure the conversation is to map what you track to the business outcome it supports: Leadership metricWhat it tells youBusiness outcomeBrand sentiment and share of voiceHow the market perceives you versus competitorsReputation and trustCrisis response timeHow fast your systems and protocols actually workRisk reductionTeam efficiency (approval turnaround, delivery speed)Whether your workflows help or hinderOperational costAI-assisted output and review rateWhere AI is saving time without creating riskProductivity and brand safetyEmployee advocacy reachHow well internal voices extend your messageRecruitment and credibilitySocial-attributed pipeline and retention signalsSocial’s direct commercial contributionRevenue contribution Which KPIs and performance metrics should leaders track? Great social leaders know strategy isn’t just about engagement rates or reach. It’s about what those numbers mean. The best leaders show how the metrics tell a bigger story, like: Team efficiency: Turnaround time on approvals, campaign delivery speed, and collaboration rates Brand health: Sentiment, share of voice, and engagement quality, tracked through Lumen Strategic impact: Social contributions to the sales pipeline, recruitment, or customer retention AI workflow efficiency: How much drafting and reporting time AI saves, and how often output needs rework Advocacy reach: How far employee-shared content travels compared with brand-owned posts Crisis readiness: Time from detection to first approved response These metrics show how your leadership style translates into real-world results. “Show the numbers that matter, and lead with the biggest ones you have,” says Todd. “Focus on total impressions, follower growth, and engagement, specifically shares and saves, which signal that people find your content valuable enough to revisit or spread.” “Compare those numbers to previous time periods and, if possible, to competitors to provide context.” How do you link leadership to team and business outcomes? The most effective social leaders connect their performance to others’ success. If your team’s thriving, your leadership is working. You’ll know you’re on the right track when: Your team makes confident decisions without constant escalation Other departments ask for your team’s input early on Social insights shape company-wide strategy, not just the content calendar What tools and dashboards help monitor impact? You can’t manage what you can’t see. Great social leaders use data to guide, turning dashboards into compasses. Leaders use social media tools to: Track campaign performance with custom analytics reports Keep projects on track with tools built for workflows and timelines Spot trends early in Lumen to anticipate opportunities or risks Tie activity to measurable business results Translate complex data into executive-friendly insights with Wisdom, the AI layer in Hootsuite Social OS Pro tip: Automate the data pulls, but humanize the story. Translating what your tools are telling you is key. How does Hootsuite support social media leadership? Hootsuite Social OS gives enterprise teams the visibility, governance, and AI-powered insights they need to lead with confidence. Instead of stitching together publishing, listening, care, and compliance tools, leaders work in one connected system where intelligence connects directly to action. Visibility and governance with Vigil The bigger the organization, the easier it is for things to go sideways. Hootsuite gives social leaders a bird’s-eye view of every post, profile, and person, with Vigil handling social media governance across the whole operation. You can: See everything at once, who’s posting what, when, and where Set roles and permissions so everyone’s empowered to do their work Create governance frameworks that protect brand consistency across regions and business units Approvals, workflows, and compliance features Approvals shouldn’t feel like waiting for a carrier pigeon. Publishing workflows in Perch keep content moving while Vigil keeps the brand on point and the legal department happy. With Hootsuite, leaders can: It’s structure without suffocation. Your team can move fast and stay in bounds. Best time to post recommendations help teams publish when their audience is most active. Analytics, reporting, and AI-powered insights Every good leader knows that what gets measured gets managed. Hootsuite analytics turns social data into insights that actually mean something. You can: Track KPIs across regions, teams, and campaigns, all in one place Visualize performance trends and benchmark success over time Monitor brand health and emerging risks through Lumen Ask questions in plain language with Wisdom and get answers grounded in your live social data Generate tailored, executive-ready reports. These show how social drives business impact (and justify next year’s budget). FAQ: Social media leadership skillsWhat are social media leadership skills?Social media leadership skills are a mix of strategy, communication, emotional intelligence, and AI fluency. These skills help leaders guide teams, protect brand reputation, and turn social into a business growth engine rather than a publishing function.How do they differ from social media management skills?Social media leadership skills differ from management skills in that leadership is about direction and management is about execution. Managers post great content. Leaders make sure that content drives company goals and that the team has the systems to deliver it.What are the responsibilities of a social media director?A social media director is responsible for setting the strategic direction of an organization’s social media presence, overseeing team operations, managing budgets, and reporting performance to executive leadership. The role also owns governance, including approval workflows and crisis protocols.Who should develop these skills in an organization?Anyone guiding people or strategy on social should develop these skills. That includes heads of social, brand directors, digital leads, and even execs or social managers who want to understand how social impacts the business.How do social media leaders handle AI adoption on their teams?Social media leaders handle AI adoption by setting clear governance policies, selecting tools that integrate with existing workflows, and training their teams to use AI responsibly while preserving brand voice. They also define which tasks stay human, such as crisis response and sensitive community conversations.What KPIs should social media leaders track?Social media leaders should track KPIs that connect social activity to business outcomes, including brand sentiment, share of voice, social-attributed pipeline, team efficiency metrics, and crisis response time. Vanity metrics like raw follower count are context, not proof of impact.How do leaders influence cross-functional teams?Leaders influence cross-functional teams by building trust and creating alignment. The best leaders translate social insights and strategy into a language that other teams can understand and act on.How do you transition from social media manager to social media leader?Transitioning from social media manager to social media leader requires building strategic thinking skills, learning to advocate for resources, developing cross-functional relationships, and demonstrating how your work drives business results. Keep a running record of your wins and their business impact so the case makes itself.What tools help social media leaders succeed?Tools that help social media leaders succeed are the ones that combine visibility, approvals, analytics, and governance in one place. Hootsuite Social OS brings publishing, listening, care, advocacy, and compliance into a single connected system so leaders aren’t piecing together the picture.How do enterprise leaders scale social media impact globally?Enterprise leaders scale social media impact globally through consistency, not control. They set frameworks that empower local teams to move fast, stay on brand, and report results back in a shared system. Save time managing your social media marketing strategy with Hootsuite. Publish and schedule posts, find relevant conversions, measure results, and more â all from one dashboard. Try it free today. in spanish
rewrite this title in spanish What a Good One Really Looks Like in 2026
rewrite Look up the average email open rate today and you get two completely different answers depending on who you ask. MailerLite, working from 3.6 million campaigns sent through late 2025, reports a median of 43.46%. Campaign Monitor’s knowledge base puts the all-industry average at 21.5%. One is roughly double the other, and both come from companies that send email for a living. Read the fine print on the second one and the gap starts to explain itself. That 21.5% is 2021 data, published in a 2022 report, still sitting on a live page today. The two numbers are not measuring the same era. So before you can tell whether your own open rate is any good, you need to know which dataset the number you are measuring against came from, and when it was collected. Email is one of the three threads I built my last book around, and dormant email lists are one of the first things I run into as a Fractional CMO. So I pulled eleven months of my own sending data to see how my number holds up. It turned out to be thoroughly average, and the interesting part was everything that average was hiding. Key Takeaways ✅ Published open rate benchmarks disagree by more than twenty percentage points, mostly because of Apple Mail Privacy Protection and differences in how each provider builds its dataset. ✅ My own account averaged 43.17% over the trailing 90 days, almost exactly the cross-industry median. An average number, not a trophy. ✅ Across my sends in that period, individual open rates ran from 15.18% to 100%. The account average describes almost none of them. ✅ Cleaning your list works, but strictly in proportion to the cut. Remove 10% of your list and your open rate rises by about 11%, and only if every name you removed was a genuine non-opener. ✅ Click rate is the harder number to fake, because Apple does not click your links for you. ✅ Work in order: fix deliverability, then segment, then write the subject line. The first two change who is in the denominator, and subject line testing only moves people already in it. What Is a Good Email Open Rate in 2026? A good email open rate in 2026 is anything at or above the median for your list type, which in practice means roughly 40% to 45% for a general marketing list measured with open tracking switched on. The MailerLite figure above rests on 3.6 million campaigns from 181,000 accounts, and it is the largest current dataset published by any provider. That median hides a wide spread, though, and the spread is what you actually need. Here is where a few industries relevant to most people reading this land in the MailerLite data: Your industryOpen rateClick rateConsulting45.96%2.41%Author43.14%2.75%Blogger43.03%3.00%Software and web apps39.31%1.15%Marketing and advertising37.23%1.30%E-commerce32.67%1.07% The full range runs wider still, from 30.1% for travel and transportation up to 55.71% for religion. So a 40% open rate is slightly below par for a consultant and comfortably above it for an e-commerce brand. Find your own row before you judge your number against anything. Note what the click column does to the story. Bloggers post the third-highest open rate on that list and the highest click rate; e-commerce sits at the bottom of both. Those two columns usually move together, which is worth remembering when someone shows you an open rate with no clicks beside it. The number you were probably taught is much lower. Monday.com, in a guide published this year, frames a good open rate as 15% to 25% and tells readers that 30% counts as exceptional performance. Sit those two side by side. One current source calls 30% exceptional. Another current source says the median is 43.46%. A marketer hitting 35% could walk away from either page convinced they are crushing it or falling behind, depending only on which tab they opened. Both figures are accurate. They measure different things, in different years, with different tracking assumptions. Which is why the first useful move is not to find your benchmark. It is to work out why the benchmarks fight each other. Why Published Open Rate Benchmarks Disagree by Twenty Points Benchmarks disagree because Apple Mail Privacy Protection hides recipient activity and preloads message content, which registers an open whether or not anyone read the message. Every sender whose subscribers use Apple Mail absorbs that inflation, and each provider’s dataset absorbs a different amount of it. The scale of this surprises people. In Litmus data drawn from over a billion opens in July 2026, Apple accounted for 62.26% of all email opens, with Gmail second at 27.03%. Litmus is blunt about what that means: when an Apple Mail user has the privacy feature switched on, you simply will not know whether they opened your email. Most of the opens in your dashboard, then, arrive from the one client that will not tell you whether they were real. Three things then drive the spread between published benchmarks. When the data was collected. Apple shipped that feature in September 2021, and the effect on reported opens was immediate and large. Omeda measured it across roughly two billion emails and found total open rates climbing from 22.6% before the rollout to 40.5% six months after. Nothing about the emails changed. The measurement did. The detail in that study worth sitting with is what stayed still. Over the same period Omeda’s total click rate went from 2.3% to 2.4%, essentially flat, and the company concluded that click rates were unaffected by the change while open rates could no longer be trusted. Real behavior held steady. Only the number that Apple touches moved. A dataset built on 2021 campaigns therefore reads around 21%, while one built on 2025 sending reads around 43%. Both are accurate records of what their tracking pixels counted. The trap is that the older figure is still published on a live page with no date in the headline, which is how a four-year-old number ends up quoted as this year’s benchmark. Two pages live on the web right now, four years apart in the data behind them. The lower number carries no date in its headline, which is most of the twenty-point gap on its own. [Campaign Monitor] [MailerLite] Who is in the dataset. That industry spread shown earlier, running from travel at the bottom to religion at the top, is not just trivia about other people’s businesses. It is why a provider whose customers skew nonprofit publishes a very different median from one whose customers skew retail, even when both are reporting their data accurately. Where the subscribers live. In that same breakdown, campaigns sent in Australia opened at 47.69% while campaigns sent in LATAM opened at 31.97%, a gap MailerLite attributes largely to differing rates of iPhone ownership and therefore differing exposure to Apple’s privacy feature. Is Your Digital Marketing All Over the Place? My latest book helps small businesses, entrepreneurs, and marketers bring search, email, and social together into one digital marketing strategy that actually compounds. Drawing on my work as a Fractional CMO, Digital Threads turns complicated tactics into a clear, practical plan you can follow, whatever your budget or team size. Grab your copy on Amazon and start weaving your own digital threads. Click the cover or the button below to get started. Salesforce saw the same upward drift in its own reporting, with average open rates rising from 33.07% in 2023 to 36.24% in 2024. None of that is a scandal. It does mean that quoting a single industry average as though it settles the question is misleading, and it explains how your dashboard can look healthy while your revenue sits still. That is the theory. Here is what it looks like in an account I actually control. What My Own Email Open Rate Looks Like Over the trailing 90 days my account sent with both open and click tracking enabled and recorded a 43.17% open rate, a 3.06% click rate, a 0.41% unsubscribe rate, and a 0.91% bounce rate. Against the MailerLite median, my open rate is ordinary. Against its 2.09% overall click rate, my click rate runs somewhat better than typical. That open rate is not a win. It is average, and it is worth saying so, because a number that sits right on the median tells you nothing about whether your email is working. My own account across the trailing ninety days. The two rates it still shows are measured on the same window, and the three counts it no longer shows are the ones I do not publish. The more useful finding is what the average conceals. Across the sends I pulled from September 2025 through August 2026, individual open rates ranged from 15.18% to 100%. Grouping them by list gives a far clearer picture than any single figure: ListTypical sizePooled open ratePooled click rateMastermind communitySingle digits70% to 100%High, on tiny volumeDaily new-post notificationsSeveral hundredAbout 43%About 1.8%Weekly curated newsletterSeveral thousand44% to 50%2.6% to 5.3% One sender, three lists, three different audiences. The figure at bottom right is the one that would go in a report, and it is the only one on the card that describes nobody. Three lists, one sender, one set of writing habits, and a spread wide enough that “my open rate” is close to meaningless as a single number. If you run more than one list and report a blended average to your boss or your client, you are reporting a figure that describes nothing. The segmentation itself is not new for me. On episode 336 of my podcast I described the setup this way: “I offer my own subscribers the ability to receive updates of new blog posts the day they are published.” What I did not have then was the data showing how differently those tiers behave. Which raises a question most list-cleaning advice answers far too confidently. Does Cleaning Your Email List Actually Raise Your Open Rate? Cleaning your list does raise your open rate, but the size of the lift is set by two things: how much of the list you cut, and how reliably you cut only people who never open. Get either of those wrong and the number barely moves, which is why so many people try this and report nothing. What the arithmetic actually says The arithmetic is simple enough to do on the back of an envelope. If every subscriber you remove is a confirmed non-opener, your new open rate is your old one divided by the share of the list you kept. Starting from my own 42.76%, that looks like this: Share of list removedNew open rateGain5%45.0%2.3 points10%47.5%4.8 points14%49.7%7.0 points20%53.4%10.7 points30%61.1%18.3 points Each bar divides my daily list’s 42.76% by the share of the list I would still be mailing. The arithmetic is the easy part. Picking the right names to remove is not. Those are ceilings, not forecasts. They assume perfect aim: every single person removed was someone who never opened anything. Miss that mark and the gain drops fast. Cut the same 14% but pick half your names at random and the lift falls from 7 points to about 3.5. Pick all of them at random and you get nothing at all, because you removed openers and non-openers in the same proportion they existed in. That last case is not hypothetical, and it is the one I can show you. My daily notification list shrank by roughly 14% through ordinary attrition rather than any deliberate cut, and its pooled open rate moved from 42.76% to 42.75%. Attrition is blind. It takes your engaged readers at about the same rate as your dead weight, so if you have been assuming your list quietly cleans itself over time, it does not. Only a deliberate cut does that. How to prune so the number actually moves So if you want the number to move, you have to be deliberate in a way most advice never spells out: Use your platform’s built-in unengaged filter, then go and find out what it means. Most tools ship one now. Mine calls it Cold subscribers and also exposes an engagement score; other platforms use contact ratings or engagement tags. The label is the easy part. What matters is the window it measures over, because a filter defined as “has not opened in six months” is useless if you sent twice in that window and savage if you send daily. Look up the definition in your platform’s documentation before you trust the segment it hands you. Add a subscription-date condition so you do not cut people who never had a chance. Exclude anyone who joined during the measurement window itself. Without that guard you sweep up subscribers who signed up last week and have barely been mailed, and cutting those is how you lose readers who were about to become regulars. Check the size of the segment, because the size is your ceiling. On my own list I measured this directly: subscribers who had been sent at least five emails over ninety days and opened none of them came to about one in six of my active subscribers. Against the arithmetic above, cutting all of them would take my open rate from 43.17% to roughly 52%, a gain of about eight and a half points. If your own segment comes back at 4%, your ceiling is two points, and you should do it for deliverability and stop expecting more. Cut in one decisive pass, not in nibbles. Trimming 3% twice a year keeps you busy and moves nothing. If the filter returns 20% of your list, that is the cut worth making in one go. And remember the Apple problem from earlier: some of the people your filter counts as openers never actually opened, so your real dead weight is larger than the number on screen. Do it anyway, even when the ceiling is low. Mailing people who never open teaches inbox providers to treat you as unwanted, which drags email deliverability down for everyone else on your list, and most platforms bill by list size so the dead weight costs you monthly. So pruning works, and the math above says by how much. It just is not the easy win it gets sold as, because a cut small enough to feel comfortable is usually too small to show up in your reporting. Growth is the other half of this, and it is the half people misread most often. What Happens to Your Open Rate When Your List Grows Growing your list can move your open rate in either direction, and the direction depends on where your new subscribers came from rather than on the growth itself. People who joined because they wanted your emails tend to open them. People who joined to grab a one-off freebie mostly do not. This is worth stating plainly because the lazy version of this advice says growth always dilutes. It does not. A new subscriber is often the most engaged person on your list, which is precisely why welcome emails outperform everything else you send. Someone who found you last week and liked what they read is more likely to open your next campaign than someone who signed up in 2019 and forgot. What dilutes is growth from people who never wanted the newsletter in the first place. A giveaway, a broad lead magnet, a list swap, a co-marketing push: all of these add names attached to weak intent, and they land in your denominator immediately while contributing nothing to your numerator. My weekly newsletter grew by about 16% across the same eleven months, from late 2025 into summer 2026, and its pooled open rate fell from 49.89% to 43.79%, a drop of just over six points. I would like to tell you that settles the question. It does not, because the same window runs from late in the year into summer. Salesforce, in the analysis cited earlier, reports a seasonal decline that begins around March and corrects in late August. My drop and that seasonal dip overlap almost exactly, so I cannot separate them with the data I have. That is the useful lesson rather than a disclaimer. A total open rate cannot tell you why it moved. To answer that you have to cut it by signup cohort: group subscribers by when and how they joined, then compare open rates across those groups. If your 2026 signups open at half the rate of your 2024 signups, you have an acquisition quality problem. If they open at the same rate, your dip is seasonal or technical, and no amount of subject line work will touch it. Before you act on any of this, one more piece of my data shows how little a single open rate can be trusted on its own. The Same List, the Same Week, 52% and 15% In February 2026 I sent a webinar invitation to my full list and it opened at 52.46%. Eight days later my email platform resent it automatically to everyone who had not opened the first one, and that second send opened at 15.18%. Same offer, same sender, barely a week apart. Two things changed between those sends: the audience and the subject line. I cannot separate them cleanly and I am not going to pretend I can. But consider what that audience was. Every person receiving the second email had already been shown this exact offer and had chosen not to open it. That is close to the hardest segment you can pick, and no subject line fully rescues it. The three rows my platform reports for a single campaign. The original and the resend sit eight days apart, and the two rate columns disagree sharply about how the second one did. The resend was still worth sending. It pulled the campaign’s overall open rate up to 58.46%, six points higher than the original send managed on its own. If you judged that second email on its own open rate you would call it a failure, and you would be wrong. Now look at what the click rate did over the same two sends. Clicks went from 10.13% on the original to 0.26% on the resend. The open rate fell by a factor of three and a half. The click rate fell by a factor of thirty-nine. That gap is the whole argument for not trusting open rate on its own. Both numbers were telling me the resend audience was less interested. Only one of them was telling me how much less. So treat open rate as a diagnostic rather than a scoreboard. It tells you a lot about who is on your list and how they were selected. It tells you much less, on its own, about whether any individual email was good, which is exactly why it should never be the only number you look at. The same offer, eight days apart. The only thing I deliberately changed was the subject line. The platform chose the second audience, and that is what these numbers are mostly reporting. The Email Marketing Benchmarks That Matter More Than Open Rate The benchmarks worth tracking alongside open rate are click rate, click-to-open rate, unsubscribe rate, and bounce rate, because between them they describe engagement that Apple cannot manufacture. MailerLite makes this point about its own dataset, noting that click rate is currently its most accurate indicator of engagement precisely because it does not depend on tracking opens. Here is what the current cross-industry picture looks like, with my own account beside it. MetricMailerLite 2025 medianMy trailing 90 daysOpen rate43.46%43.17%Click rate2.09%3.06%Click-to-open rate6.81%About 7.1%Unsubscribe rate0.22%0.41% My unsubscribe rate is nearly double the median, and I am not going to pretend that is a feature. Part of it is send frequency. Part of it is an industry-wide shift: since February 2024, Google has required bulk senders to support one-click unsubscribe on marketing and promotional mail, which made leaving a list dramatically easier for everyone. MailerLite saw its own median unsubscribe rate more than double year over year and pointed at the same cause. A few notes on reading these: Click-to-open rate divides clicks by opens, so inflation in the denominator pushes it down. Track its direction rather than its absolute level. Bounce rate above roughly 2% usually signals a list quality problem rather than a content problem, and it is the first thing to check when deliverability slips. Unsubscribe rate rising after a frequency change is information, not failure. None of these replace open rate. They stop you being fooled by it, which is a different and more useful job. The wider set of figures across the channel sits in my email marketing statistics roundup. Knowing what to measure still leaves the practical question. How to Actually Improve Your Email Open Rate Improving your open rate starts with whether your email arrives at all, then with who receives it, and only then with what the subject line says. That order is deliberate, and it is close to the reverse of how most advice is sequenced. The reason is arithmetic. Every step above the subject line changes who sits in the denominator, while subject line work only moves behavior within a denominator you have already fixed. Optimize the copy first and you are tuning a number whose inputs are still broken. The order I work in when an open rate needs fixing. Most guides run it backwards, which is why so much subject line testing produces numbers that refuse to move. First, confirm you are reaching the inbox In your email platform, open the reporting or deliverability section and check your bounce rate and spam complaint rate across the last five sends. If bounces sit above 2% or complaints above 0.1%, stop everything else and fix that first. Authentication and sender reputation are covered properly in email list management, and no subject line survives a spam folder. Then segment before you optimize anything. Split your list by why people joined and how often they asked to hear from you. My daily and weekly lists behave differently enough that one change lands completely differently on each, and most platforms let you build these as tags or segments in a few minutes. Then write a better subject line, because it is the one thing every reader sees The subject line is the only part of your email that every single recipient evaluates, which makes it the most valuable sentence you will write all week. Deliverability decides whether you get a shot. The subject line decides whether you convert it. One of my own sends, opened on my phone. The visible half reads as a complete thought and is not one, which is exactly the failure front-loading is meant to prevent. Five things worth doing, in rough order of return: Say what is inside rather than teasing it. Curiosity gaps work once and train people to distrust you afterward. “The 4 email metrics that actually matter” beats “You are measuring the wrong thing.” Front-load the part that matters, because the end will be cut. In the same MailerLite benchmark report cited earlier, the most-opened campaigns were 45% more likely to use a subject line of 20 to 40 characters, 28% more likely to use segments or groups, and 23% more likely to use a custom preheader. I checked one of my own recent sends on my phone. Forty-one characters displayed and sixteen were cut, and the sixteen that vanished happened to contain the entire point of the line. Everything past roughly forty characters is written for you rather than for your reader. Write the preheader as a second line, not a repeat. Most senders leave it as whatever the body happens to open with, which wastes it. Treat it as support rather than rescue, though: depending on the client and the density setting, plenty of people will never see a preheader at all. Use the sender name as part of the subject. A personal sender name your subscribers recognize does more than any clever phrasing. Mine goes out under my own name, because that is what people signed up to receive. Test one variable at a time, and judge on clicks. Apple’s inflation applies about equally to both variants, so the comparison holds even though the absolute number does not. Confirm the winner on click-to-open rate so you are not optimizing for opens nobody performed. I go deeper on the writing itself in my guide to email subject lines. Send time matters less than you have been told The standard advice is Tuesday or Wednesday, mid-morning. I checked my own sending against that, and on my daily notification list, across 68 campaigns sent Monday through Thursday, the gap between the best day and the worst day was 1.46 percentage points. That is smaller than the noise between two consecutive sends. My weekly newsletter shows a wider spread, but the days are so unevenly distributed across that sample that I do not think the difference is readable, and I would rather say so than hand you a number I cannot stand behind. Here is what I take from that. Send time optimization is real, but it is a late-stage refinement, and it is specific to your list rather than to a published day-of-week chart. If you send infrequently to a list that expects you at a certain rhythm, timing probably matters more than it does for me. Test it on your own audience after the bigger levers are done, and check whether the difference clears your own week-to-week variance before you act on it. Do not forget the phone Most of your list will see your email on a phone first, so send yourself a test and open it there before the real send goes out. You are checking two things beyond the subject line: whether the first screenful of the body says anything worth reading, and whether your links are large enough to hit with a thumb. This is unglamorous and it is the step most often skipped. Then set up the emails that open best anyway A welcome email reaches people at the exact moment their interest peaks, which is why welcome sequences consistently outperform broadcasts. Building them out is the highest-return work in email marketing automation, and it needs writing once rather than every week. That still leaves the question of when to stop. When to Stop Optimizing Open Rate Stop optimizing open rate once it is stable and inside a normal band for your list type, then move your attention to clicks and conversions. Open rate is a top-of-funnel diagnostic. It cannot tell you whether anyone did anything, and past a certain point improving it costs more than it returns. Two signs you have reached that point. Your open rate has held steady across your last ten sends, and your click-to-open rate is where you want it. At that stage the constraint is no longer getting the email opened. It is what happens inside it, which is a question about email copy and about your offer rather than about subject lines. The other sign is business-shaped. If your open rate is fine and your revenue from email is flat, open rate is not your problem, and a sharper email marketing strategy will move the needle further than another round of subject line tests. Frequently Asked Questions What is a good email open rate? For a general marketing list with open tracking enabled, roughly 40% to 45% is normal in 2026, matching the 43.46% median MailerLite reports across 3.6 million campaigns. Older guides citing 15% to 25% are not wrong, they are measuring data from before Apple Mail Privacy Protection landed. Compare yourself to your own trend line rather than to any single published figure. Why did my email open rate suddenly drop? Check four things in order: whether your bounce or complaint rate moved, whether you changed send frequency, where any recent subscriber growth came from, and what time of year it is. Open rates dip seasonally through the spring and summer, and a batch of low-intent signups from a giveaway will pull the number down on its own. Rewriting subject lines is the last thing to try, not the first. Does Apple Mail Privacy Protection make open rate useless? No, but it makes it directional. Apple’s feature preloads message content and registers an open whether or not anyone read the message, so your reported opens run higher than the real ones by an amount you cannot measure precisely. Use open rate to spot changes over time, and judge actual performance on clicks. Is it worth cleaning my email list to raise my open rate? Yes, but only in proportion to how big the cut is and how accurately you aim it. If every subscriber you remove is a confirmed non-opener, your new rate is your old rate divided by the share of the list you kept, so a 10% cut lifts your open rate by about 11% of whatever it is now. Trim 3% and nothing visible happens. Should I still A/B test subject lines if open data is inflated? Yes, because the inflation applies roughly equally to both variants, so the comparison still holds even when the absolute number does not. Test one variable at a time and confirm the winner on click-to-open rate, so you are not optimizing for opens Apple generated on your behalf. Start Reading Your Own Numbers Properly Pull your last ten sends, group them by list rather than averaging them together, and write down the open rate, click rate, and bounce rate for each group. That exercise takes about twenty minutes, and it gives you the one benchmark that actually applies to you: your own. If you want a wider checklist to run your program against, my guide to email marketing best practices covers the parts this post does not. And if email is one piece of a bigger picture you are trying to get right, Digital Threads is where I lay out how search, email, and social connect, or you can download a free preview first. Businesses that would rather have this run properly than explained can look at my Fractional CMO services. Actionable advice for your digital / content / influencer / social media marketing. Join 13,000+ smart professionals who subscribe to my regular updates. in spanish
rewrite this title in spanish Building a Readership from Outside Publishing: One Novelist’s Channels
rewrite A novelist who comes to publishing without a literary network starts with a blank address book. Jeremy Bradley-Silverio Donato arrived at publishing from a career in business and organisational leadership, and he has kept that career going while promoting a book.
The book is Three Days Grace, published by Indigo River Publishing on 12 May 2026 and distributed by Simon & Schuster. It places five people in a Paris hotel for 72 hours. Bradley-Silverio Donato, an American author, has lived in Paris since 2019. He has not published a breakdown of which channels sold books, and this piece does not guess. His public footprint still makes a useful map for any writer in the same position, because each channel he uses is visible and does a different job.
Channels you own
His website, jeremycbradley.com, works as the fixed point. Every other mention can send a reader there, and he controls what they find.
Jeremy Bradley-Silverio Donato with Three Days Grace
His Substack, jeremycbradley.substack.com, adds something a static site cannot: a direct line to a reader’s inbox. A newsletter belongs to the writer in a way a social feed does not, since no platform decides who sees each post. For an author with limited hours, a channel that keeps its audience between books is worth more than one that resets with each algorithm change.
Both channels suit a writer with a second career. A post can wait in drafts until an evening is free, and once published it keeps working while the author is busy elsewhere.
Those two give him a home. The next layer puts him where readers already gather.
Channels where readers already are
His Goodreads author page connects him to the site where readers rate, shelve and review novels. Goodreads reviews are public, they accumulate, and they sit beside the book’s listing, so a prospective reader sees them at the point of decision. As of 27 September 2026, Three Days Grace held a 4.39 average there across 116 ratings.
Instagram, at @jeremycbradley, gives him a visual channel alongside the written ones. The lesson from his footprint is to give each account a clear purpose and link it back to the site, so a reader who finds him anywhere can find the book. Channels you borrow
The largest audiences belong to other people. Bradley-Silverio Donato writes for Forbes as a contributor through the Forbes Business Council. His column of 27 August 2026, “Lessons About The Operational Mindset After Writing About Family Secrets”, argued that organisations decay around what nobody says out loud, which is the subject of his novel transposed to a workplace. A business reader who finishes that column has met the book’s central idea without being sold to.
Press coverage does a similar job at the literary end. Kirkus Reviews, YASS Magazine, QueerAF and Independent Book Review have all covered the book, and each reaches a different reader: trade buyers, queer readers, podcast listeners, indie fiction fans. Kirkus gave him a line he can quote anywhere, calling the novel “a dark, dramatic, and thoughtful reflection on the traumatic aspects of love and family.”
Events complete the borrowed layer. According to the author, he has appeared at literary and LGBTQ+ cultural events in Paris, London, Amsterdam and Oxford in connection with the book. Live audiences give a writer something no feed supplies: a reader who has heard the voice behind the prose.
Recognition feeds all three layers. Three Days Grace won Silver in Fiction at the 2026 Living Now Book Awards and the LGBTQ+ Fiction category at the 2026 American Fiction Awards, credentials that travel across a website, a newsletter and a pitch to an editor.
Two careers, one reader
The model has a theme running through it. He uses his business writing and his fiction to point at each other, and he does not hide either one. “I’ve never believed seriousness in one part of your life requires abandoning curiosity in another.” His advice to other writers in the same position is direct: “give yourself permission to pursue more than one identity.” For an author building a readership from outside the trade, that permission doubles the places a reader can meet you. Jeremy Bradley-Silverio Donato is an American novelist living in Paris and a Forbes contributor. Three Days Grace is published by Indigo River Publishing and distributed by Simon & Schuster.
jeremycbradley.com · jeremycbradley.substack.com · @jeremycbradley in spanish
rewrite this title in spanish AI Is Pushing Advertising Back Into the Physical World
rewrite This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes shaping the media industry. You can sign up for it here.At Advertising Week, amid conversations about agents, creators, and combating fragmentation, an unusual topic kept coming up: out of home.The relatively fusty advertising channel has, in recent years, taken on renewed relevance. Out-of-home advertising, an industry catchall for media including billboards, wheatpastes, leaflets, and other in-person formats, has benefited from a surprising confluence of tailwinds.Its digital counterpart, somewhat unimaginatively called digital out-of-home media (DOOH), is increasingly seen as offering the best of both its digital and analog components: unskippable, yet targeted and programmable.The numbers reflect this renewed interest. U.S. out-of-home advertising revenue grew 10.7% year over year in the second quarter, reaching a record $3.16 billion, according to the Out of Home Advertising Association of America. Digital-out-of-home grew even faster, rising 18.5% and accounting for nearly 40% of the category’s revenue.Taken more broadly, the resurgence of out-of-home reflects a potentially more consequential shift in advertising: As the internet becomes less trustworthy, less trafficked, and increasingly mediated by artificial intelligence, physical space is becoming more valuable.Dedicated readers of On Background will recognize part of this dynamic. For media companies, in-person events have been one of the few consistent bright spots in an otherwise challenged advertising environment. Publishers from Condé Nast to Semafor to ADWEEK itself have invested significantly in their events businesses, which in some cases now make up more than half of their revenue.There are several explanations for that growth. The rise of remote work has created a more distributed workforce with fewer consistent opportunities for networking and convening. Events solve that problem neatly.More broadly, in-person media offers something increasingly scarce: a tangible, memorable experience, rather than the ephemeral one of scrolling past a display ad or skipping through an ad read.Now, a host of new factors are making that distinction even more meaningful.The rise of artificial intelligence has unleashed an onslaught of low-quality content—often referred to as slop—whose provenance will only become harder to discern as the technology improves. Consumers are already growing more skeptical of what they encounter online. According to a 2024 Adobe report, 87% of U.S. consumers said the rise of generative AI has made it harder to distinguish fact from fiction online.That erosion of trust was one of the reasons Mariano Jeger, the former executive creative director at Droga5, cited for his departure to Outfront Media when I spoke to him this past September. As digital and social content become easier to manufacture and harder to authenticate, brands have new reasons to reconsider the relative value of appearing in those environments.
rewrite this title in spanish #734: How To Create A True Wealth Mindset and Your First “I Made It” Moment with Dan Martell – Amy Porterfield
rewrite Listen on… Buying back your valuable time, building your wealth, and prioritizing your wellness as an entrepreneur.
Believe me, when you start focusing on yourself, everything in your business just starts clicking into place! Buckle up my friend, because you are in for an absolutely incredible conversation that will totally transform how you think about growing your business and creating your dream life! Today, I sit down with Dan Martell, a brilliant entrepreneur, angel investor, and the author of the life changing book Buy Back Your Time. Seriously, this is absolutely a must-read for every single entrepreneur! Dan’s story is beyond inspiring – from rehab to becoming one of the top business mentors out there, and he’s got some serious wisdom to share.
We dive into everything you need to know for success: Dan’s favorite business strategies, money mindset tips, wealth-building advice, and how to rewrite those limiting beliefs holding you back. And we talk about how simple things, like drinking enough water, might actually be more important than obsessing over your marketing funnels (yes, really!) In this episode, we discuss: (2:54) How Dan’s challenging background shaped his path as an entrepreneur (11:44) Why having a therapist and life coach is so crucial when growing a business (20:04) The key mindset shifts you need to make around money and business (27:00) Tips for overcoming limiting beliefs about money to avoid self-sabotage
(30:14) Dan’s approach to wealth building that focuses on investing in yourself first and valuing your time (34:37) Dan’s decision to go all-in on media (40:53) Strategies for aligning your lifestyle with your goals as a business owner
(43:08) Questions you need to ask to stay focused on growing your business
(47:26) Advice for staying consistent, upleveling your habits, and prioritizing your well-being Listen in and start to exponentially grow your business and your life! Click here to listen!
Rate, Review, & Follow on Apple Podcasts
“I love Amy and Online Marketing Made Easy.” please consider rating and reviewing my show! This helps me support more people — just like you — move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now! in spanish
rewrite this title in spanish X updates third-party livestream support
rewrite Listen to the article 1 min This audio is auto-generated. Please let us know if you have feedback. X has launched an updated livestream API, which will enable third-party video platforms to facilitate X streams, and expand the management options for X video broadcasts.
The company said that the updated livestream API has been rebuilt from the ground up with expanded functionality that will enable creators to schedule broadcasts, moderate live chat and go live using various streaming providers.
The full functionality includes the capacity to manage persistent RTMP streams; the ability to create, publish and monitor broadcasts; the ability to schedule broadcasts; the capacity to read and respond to live chat; and the capability to moderate chats, with options for muting and booting viewers. The updated livestream API is another step towards facilitating more live video content in the app. It should also help with driving more engagement, which aligns with X’s focus on real-time discussion.
In July, X launched an updated livestreaming command center within its Creator Studio platform, which was designed to make it easier for creators to schedule and run their live broadcasts in the app. In combination with this new livestream API, the platform could see a lot more video streams being fed into the X system, which could drive more video engagement in the app. in spanish
rewrite this title in spanish How to manage multiple social media accounts in 2026
rewrite Key takeawaysEvery account needs a clear purpose. Assign each profile a defined audience, goal, and call to action so you avoid overlap and duplicate work.Centralize your work in one system. A social operating system like Hootsuite Social OS connects planning, publishing, listening, customer care, and reporting in one connected workflow.Schedule core content 2 to 4 weeks ahead. Leave 20-30% of your calendar open for real-time trends and news.Brand voice consistency takes structure. Documented tone guidelines, reusable templates, approval workflows, and short weekly team check-ins keep multiple accounts sounding right. What is multi-account social media management? Multi-account social media management is the practice of running multiple social profiles, across brands, regions, or audiences, through one centralized system. For enterprises, this typically includes: Dozens of social accounts Regional teams Cross-functional stakeholders (marketing, PR, support, legal) Approval workflows Without a unified platform, things unravel fast. Messaging becomes inconsistent, compliance risks increase, customer messages go unanswered, and teams burn out trying to keep up. Bonus: Get a free guide that shows you 8 Ways to Use Hootsuite to Help Your Work-Life Balance. Find out how to spend more time offline by automating many of your daily social media work tasks. Common challenges of managing multiple social media accounts Most of the pain of running multiple social media accounts comes down to five recurring problems. Knowing which one is hurting you most makes it easier to pick the right fix from the steps that follow. Inconsistent brand voice: When several people write for several accounts, tone drifts. One profile sounds playful, another sounds corporate, and the brand starts to feel like strangers. Missed messages and slow replies: Comments and DMs arrive across every platform at once. Without a shared queue, questions sit unanswered and support issues escalate in public. Burnout from constant platform-switching: Hopping between apps, logins, and brand contexts all day fragments attention and drains energy faster than the actual work does. No unified view of performance: Pulling numbers account by account makes it nearly impossible to compare channels, spot trends early, or report on the whole picture. Compliance and governance gaps: At scale, shared passwords and ad-hoc approvals create real legal and regulatory exposure, especially in healthcare, financial services, and government. Every step below maps back to one of these five problems. How to manage multiple social media accounts in 10 steps The best way to manage multiple social media accounts is to build a clear, repeatable system for planning, publishing, engaging, and reporting. Here are 10 practical steps to put that system in place: Define a clear purpose and goals for each account Choose the right platforms for your brand Use a social media management tool to keep everything in one place Create reusable content templates and repurpose strategically Schedule posts ahead of time Streamline inbox management Set up approval workflows and governance Review performance regularly and adjust Dedicate time for listening and engagement Make social impact visible 1. Define a clear purpose and goals for each account When you’re managing multiple brands, a lack of clarity can lead to overlap and mixed messaging. That’s why each account needs a clear purpose. For each account, clarify: What is this account designed to achieve? (Brand awareness, customer support, demand generation, recruiting?) Which audience segment does it serve? How does it support your broader social media strategy and company objectives? What action should the audience take after engaging with the content? When each account has a defined mission and goals, it’s easier to assign budget, avoid duplicate work, and measure performance. 2. Choose the right platforms for your brand You don’t have to be on every single social media site. Platform preferences vary sharply by age: 80% of adults 18–29 use Instagram versus just 19% of those 65 and older. Focus on the platforms where your audience actually spends time and where your content fits best. Quick tips and stats: If you’re not seeing real results from a platform after a few months, it’s okay to rethink it. Managing fewer platforms well is better than managing all of them badly. Use these social media stats below to guide your marketing strategy. 3. Use a social media management tool to keep everything in one place When you’re managing dozens of accounts or clients, using a social media management tool is essential. Gartner now treats management and listening as one strategic market, and a good platform reflects that by pulling all your work into one connected system, saving you time and helping you stay organized. Enterprise teams, in particular, rely on social media management tools to: Plan and schedule content in advance Respond to customer inquiries Build approval workflows for legal or compliance review Archive posts for compliance Consolidate reporting into one clear view This is where a tool like Hootsuite Social OS comes in. It lets your team: Plan and schedule content across all your social media profiles in Perch, including at your personalized best time to publish. Tap into what people are saying about your brand online with Lumen, the integrated insights and social listening app inside Hootsuite Social OS. Respond to direct messages and comments across multiple social accounts in Nest, the customer care app. View performance in context with detailed analytics across all your accounts together. Save time with Wisdom, the AI layer that drafts posts, repurposes content, and surfaces contextual intelligence across apps. Create and manage ad campaigns with social advertising features, including auto-boosting. Jose-Andres Camacho, Social Media Strategist at Intuit Mailchimp, says the first step to managing multiple accounts without losing your mind is to stop jumping between tabs and apps all day. “To start, try to gather [all your social media accounts] in one place,” Camacho says. Then, unify them under one tool. “This makes it easier to streamline workflows, pull cross-brand and cross-account reports, and benchmark performance across multiple accounts,” he adds. “Trust — this alone can save your sanity.” Other tips for streamlining your social media workflow: #1 Social Media Tool Create. Schedule. Publish. Engage. Measure. Win. Start your free trial 4. Create reusable content templates and repurpose strategically Templates help busy social teams work faster. They help you post new content faster while making sure every account still looks and sounds right. Instead of starting from scratch every time, build templates for the most common types of posts you make. Then, tweak them slightly for each brand or campaign. Repurposing works the same way. One long-form asset (a webinar, a report, a customer story) can become a carousel, a short video, a quote graphic, and a text post. Decide up front which accounts get which format, and adjust the hook and caption to fit each platform rather than copy-pasting the same post everywhere. Need a fresh look? We’ve got 250+ free social media templates for planning your success, as well as these content-strategy-focused templates you can use with or without Hootsuite: Templates pair well with batching. Juggling too many small tasks at once is a fast way to burn out, so Camacho stresses grouping similar work together to maximize focus and flow. To start, “Task batch your social media content creation, scheduling, and publishing work by account,” he says. Popular options include the Pomodoro Technique, the Eisenhower Matrix, and 90-minute focus sessions. “Use whatever approach you’d like! The goal is to group similar tasks and knock them out as efficiently as possible, and not go insane in the process,” Camacho adds. Pro tip: Create a basic set of templates for each brand you manage. Save them somewhere easy to access (like Canva template folders, Dropbox, or your media library). This keeps your team consistent, and speeds up approvals too. 5. Schedule posts ahead of time If your team manages multiple social media accounts, posting live every day is a fast track to burnout. An easy solution: use a social media scheduler. Scheduling posts ahead of time gives your team space to plan better content, and a little more breathing room during the day. Our research recommends setting frequency platform by platform: 3 to 5 posts per week on Instagram and TikTok, 1 to 2 posts per day on Facebook and LinkedIn, 2 to 3 posts per day on X and Threads, and about 1 post per week on Pinterest and Google Business Profile. Here’s how that breaks down across social channels: That’s a lot of content. Here’s a roundup of our best practices for scheduling: Plan major posts (like campaigns, announcements, and seasonal content) 2-4 weeks out. Keep about 20-30% of your content calendar open for real-time opportunities (like viral trends or important news). Use Perch to drag and drop posts across different accounts, move things around easily, and fill gaps quickly. Leverage bulk scheduling to queue up to 350 social media posts at once, freeing up time to focus on other work. Keep in mind: Scheduling ahead doesn’t mean you can “set it and forget it.” Always stay alert to what’s happening in the world. You’ll want to pause or pivot posts if something unexpected changes the conversation. 6. Streamline inbox management Managing multiple social media accounts means staying on top of comments and messages. But if you’re not careful, it can overwhelm your team. For enterprise organizations, the complexity multiplies. Conversations are often assigned to different teams, such as customer support, PR, or regional marketing managers. A unified inbox ensures every message is assigned, tracked, and resolved. For day-to-day execution, set specific response windows to keep teams focused and prevent constant context switching. Try this simple schedule: Morning check-in: Answer urgent DMs and mentions. Midday session: Engage with comments and conversations. End-of-day wrap-up: Clear anything outstanding and flag important follow-ups. Nest, the customer care app in Hootsuite Social OS, pulls all your accounts into one queue so replies move faster across platforms. AI-assisted suggested responses and sentiment-based prioritization help your team handle the most urgent conversations first, instead of working top to bottom. Plus, you can automate your DMs, so your audience gets instant replies to their most pressing questions. Pro tip: If you’re managing multiple brands or a big target audience, assign conversations to different teammates. When the right people handle the right messages, everything runs smoother, and your community feels heard. 7. Set up approval workflows and governance Once more than a couple of people can post, you need governed workflows. Approvals and permissions are what keep a mistimed post or an unapproved claim from becoming a legal or regulatory problem, especially in healthcare, finance, and government. At the enterprise level, a centralized system is critical for reducing social media risks and staying compliant. Cover these basics for every account you manage: Role-based permissions: Give each team member only the access they need, so no one publishes to an account they don’t own. Multi-level approvals: Route sensitive content through legal, compliance, or regional leads before it goes live. Content archiving: Keep a searchable record of published posts and messages to meet retention and audit requirements. Documented escalation paths: Decide in advance who gets pulled in when a complaint, regulated claim, or potential crisis appears. In Hootsuite Social OS, custom access levels and built-in approval steps handle the day-to-day, while Vigil supports the governance and compliance side, including archiving and oversight across accounts. 8. Review performance regularly and adjust The only way to manage multiple social media accounts successfully is to know what’s working and what’s not. Running a regular social media audit lets you double down on what’s driving results and tweak what isn’t. Key metrics to watch: Engagement rate Follower growth on each platform Click-through rates on your links Average customer service response time on social Camacho says pulling cross-account reports helps social media managers catch problems before they spiral. Small dips in engagement or slow audience growth are easier to fix when you spot them right away. Use Hootsuite Social OS analytics to track performance across platforms in one place. 9. Dedicate time for listening and engagement A good engagement rate generally falls between 1% and 5%, depending on your industry. How do you get that level of engagement? You have to work for it daily. Engaging with others builds relationships, attracts new followers, and can even result in new corporate or influencer partnerships. One way to speed this up is to use social listening to spot posts worth commenting on, see what people are saying about you, and uncover new opportunities to grow. That’s where Lumen comes in, the integrated insights and listening app inside Hootsuite Social OS. Lumen helps you: While you’re scrolling with purpose, build a library of inspiration. Camacho uses the “Save” features on Instagram, X, Threads, and LinkedIn to stash away any social posts that make him pause, whether it’s a clever hook, a strong visual, or a trend done well. “Get strategic with your ‘Saves,’” Camacho says. “When the ‘this & _______’ trend was going viral, I saved multiple B2C and B2B examples to reference later. This comes in handy if you need to include examples in a creative brief or concept approval from your higher-ups.” Spending a few minutes each week saving and organizing inspiration pays off when you need quick ideas or ready-to-go examples. Or, check out these 40 social media post ideas. Pro tip: On Instagram, organize Saves by brand or theme so you’re not digging through memes when it’s time to pitch a post. 10. Make social impact visible Reporting isn’t optional; it’s how social earns its seat at the table. Managing multiple accounts requires significant investment. U.S. social network ad spending will exceed $121 billion in 2026. Which is why leadership needs clear visibility into performance, impact, and ROI. But if you’re not communicating results, your social efforts may not be seen as a real growth driver. Effective reporting should: Tie social performance directly to business goals (revenue, pipeline, brand health, customer retention) Show how social supports cross-functional priorities Surface insights that inform smarter budget decisions Here are practical ways to elevate your social reporting: Create a monthly or quarterly social media report focused on trends and takeaways, not just charts. Break performance down by region, brand, or business unit to make impact undeniable. Visualize data with dashboards and benchmarks to make trends immediately obvious. Share the highlights with the teams that feed into social (creative, support, PR) so insights travel beyond your own reporting deck. Tell a story. Tie your numbers back to real business goals (like website traffic, sales, or brand sentiment). Learn social media best practices to land these early and often. How to stay organized when managing multiple social media accounts Staying organized across accounts comes down to three habits: managing how you switch between brands, planning your week in advance, and structuring your team so everyone knows what they own. Master context switching between brands When you manage multiple brands, you’re constantly switching gears. This makes it easy to mix up your tones or worse, lose your audience. “Context switching can humble you real quick,” Camacho shares. “One minute you’re deep in ghostwriting mode for a business author, the next you’re reviewing upcoming content for a Fortune 500 martech brand, and your brain’s like, ‘Wait, who are we right now?’” To stay sharp, he recommends time-boxing between clients, and giving yourself a true mental reset between shifts. Before creating content, skim your brand’s tone guide, review their best past posts, and check competitor accounts for a quick recalibration. Use calendars and editorial planning to stay ahead Once goals are set and content is planned, staying organized day-to-day becomes critical. Camacho recommends weekly check-ins to help teams stay aligned and proactive. “Start the week (usually on Monday mornings) with a quick, 20-minute social editorial review of the week ahead,” he says. These meetings are a chance to review calendars, surface any blockers, and make adjustments. Pairing social media calendars with regular team syncs makes it easier to manage schedules, plan around campaigns, and keep your workflow steady, especially when managing multiple accounts across clients or regions. Organize your team for multi-account management Clear ownership matters as much as clear calendars. For each account, name who creates, who reviews, and who publishes in a social media policy, then match those roles to permissions in your platform so access reflects responsibility. A simple structure that scales: Creators: Draft content and load it into the calendar for their assigned accounts. Reviewers: Check brand voice, claims, and compliance before anything is approved. Publishers: Own final scheduling and any real-time posting decisions. Community owners: Handle replies and escalations for their accounts or regions. Camacho also recommends keeping regular, short check-ins with your creative teams. “Get your social and creative teams in the same ‘room’ together regularly, whether it be virtual or IRL. Schedule a couple of 15-minute stand-ups per week,” he says. “Review your project tracker and get a status update together.” To keep the energy fresh, he suggests asking team members to share social content ideas they’ve seen out in the wild. Fresh perspectives keep the creative process lively, and help you stay ahead of trends across accounts. Inside Hootsuite Social OS, role-based permissions keep those responsibilities clear, and Wisdom can route work between apps so handoffs between creation, approval, and care don’t get lost. How AI helps you manage multiple social media accounts in 2026 AI is most useful in multi-account work when it removes repetitive steps: first drafts, trend-spotting, resizing, summarizing performance. It doesn’t replace strategy or brand judgment, but it does clear the busywork that eats your week. Camacho is direct about it: “If you’re not using AI, you’re already behind. AI is a free, always-on intern that doesn’t sleep and actually gets stuff done.” Start with Wisdom, the AI layer inside Hootsuite Social OS. It works across Perch, Nest, and Lumen to draft and repurpose posts, surface contextual intelligence from listening data, and keep insights moving between apps instead of sitting in separate reports. MCP connectors also let you bring Hootsuite context into assistants like Claude and ChatGPT, so you can ask questions about your accounts where you’re already working. Beyond that, Camacho recommends training AI-powered tools like ChatGPT, Claude, Jasper, Grammarly, Copy.ai, Adobe Express, and Canva Magic Design to assist with brainstorming, trend-spotting, caption writing, and design. “Stop sleeping on AI,” Camacho urges. “Start training it.” 3 best tools for managing multiple social media accounts Here are the best social media management tools we recommend for streamlining your workflows, building better content, and publishing across multiple accounts. ToolBest forPricingListeningAnalytics depthApprovalsAIHootsuiteBrands and enterprises managing many accountsFrom $99/user/monthYes (Lumen)Advanced, customizableMulti-level, role-basedWisdom across appsPlanableAgencies and teams focused on content approvalsFree plan; paid from $39/workspace/monthNoBasicMulti-stageLimitedBufferFreelancers and small businesses with a few channelsFree plan; paid from $6/channel/monthNoBasicSimpleLimited How to choose the right tool for managing multiple accounts Most tools can schedule a post. The differences show up when account counts climb. Weigh these criteria before you commit: Account capacity: Check whether pricing scales by account, workspace, or user, and model the cost at the number of profiles you actually run. Unified inbox: Look for message assignment, tracking, and resolution across every connected account, not just a merged feed. Analytics depth: You need cross-account comparison and exportable reports, not per-profile snapshots. Approval workflows and permissions: Multi-level review and role-based access are non-negotiable in regulated industries. AI and integrations: Confirm the AI supports drafting, repurposing, and insights, and that the tool connects to the systems your team already uses. 1. Hootsuite Hootsuite Social OS is a social operating system built for busy social teams. You can plan and publish in Perch, handle customer care in Nest, listen and analyze in Lumen, and keep it all coordinated with Wisdom, without losing track of what’s happening across your accounts. Hootsuite also gives you the flexibility, tools, and integrations to scale, making it a solid option for enterprises. Who is this for? Brands looking to manage and scale their social media presence. Pricing: Hootsuite offers Standard, Advanced, and Enterprise plans, with Standard starting at $99/user/month, Advanced at $249/user/month, and Enterprise priced custom (check the pricing page for current rates). SMM star rating: ⭐⭐⭐⭐⭐ (5/5) My favorite features: Best time to publish: Hootsuite crunches your account data and tells you when your audience is most active. The recommendations are tuned to what you’re trying to achieve (more reach, more engagement, more clicks), which means you can post smarter without overthinking it.Social listening with Lumen: See what people are saying about your brand and competitors across social, news, forums, and blogs, with sentiment tracking over time so you catch shifts early.Governed workflows: Role-based permissions, multi-level approvals, and Vigil for compliance oversight and archiving keep large teams aligned.Connected systems: MCP connectors bring Hootsuite context into assistants like Claude and ChatGPT, so insights follow your team into the tools they already use. What’s lacking/missing? There’s a bit of a learning curve if it’s your first time using a full-scale social media management platform, but Hootsuite has tons of tutorials and guides to get you set up fast. #1 Social Media Tool Create. Schedule. Publish. Engage. Measure. Win. Start your free trial 2. Planable Source: Planable If you need social media management software that keeps content approvals organized and easy to track, Planable has you covered. That said, if you’re looking for deeper analytics, publishing tools, or social listening features, you might find Planable a bit on the light side. Who is this for? Agencies, freelancers, and social media managers that mainly need a smooth approval workflow across multiple brands or clients. Pricing: Free plan available for 50 total posts (a lifetime cap, not a recurring monthly allowance). Paid plans start at $39 per workspace (client), per month. SMM star rating: ⭐⭐⭐⭐ (4/5) My favorite features: Approval workflows: Planable makes it simple to move content through multiple review stages, a must-have if you’re working with industries like healthcare, finance, or government that require strict sign-offs.Feed previews: You can easily scroll through a visual mockup of your planned posts, helping you catch mistakes or awkward layouts before anything goes live. What’s lacking/missing? Pricing can add up quickly if you manage a lot of accounts, since it charges per workspace.Lacks full publishing, analytics, and engagement features compared to more comprehensive platforms. 3. Buffer Source: Buffer Buffer is a simple, budget-friendly tool for managing multiple social media accounts. Buffer focuses on doing the basics really well: publishing, planning, and light reporting. It’s especially handy if you’re just starting out or managing a few small channels without the need for heavy analytics or social listening. For multi-brand or enterprise teams, though, the gaps show quickly. There are no multi-level approval workflows, no listening, and no cross-account governance, so most teams outgrow it once compliance review or regional ownership enters the picture. Who is this for? Freelancers, startups, and small businesses who want a simple, low-cost way to plan and schedule social content across a few social platforms. Pricing: Free plan available (up to 3 channels, 10 scheduled posts per channel). Paid plans start at $6 per channel, per month on monthly billing ($5 per channel with annual billing). SMM star rating: ⭐⭐⭐ (3/5) My favorite features: Clean, simple scheduling: Buffer keeps post planning stress-free. It’s perfect if you just need to queue up posts across a few core platforms, with no extra bells and whistles to learn.Basic team collaboration: You can assign posts to team members and set simple approval steps. It’s enough for small teams, but if you need complex workflows or detailed permissions, you’ll probably outgrow it. What’s lacking/missing? No social listening tools, which can make it harder to track conversations around your brand.Analytics are pretty basic. Fine for quick updates, but if you’re managing campaigns across multiple brands and need deep insights, you’ll probably want a more advanced tool. FAQ: Manage multiple social media accountsHow do businesses manage multiple social media accounts efficiently?Businesses manage multiple social media accounts efficiently by getting organized first, then automating where they can. Each account should have a clear goal, defined audience, and distinct content plan. Most teams use scheduling tools to plan posts in advance and avoid last-minute scrambling. They also block time to respond to messages and review performance instead of reacting around the clock.What is the best tool to manage multiple social media accounts in one place?The best tool to manage multiple social media accounts in one place is Hootsuite Social OS. You can plan and schedule content in Perch, manage DMs and comments in Nest, monitor brand mentions and sentiment in Lumen, identify the best times to post, and analyze performance across every account in one connected system. It’s especially useful for teams juggling multiple brands or global accounts.How can enterprises manage multiple social media accounts across teams?Enterprises manage multiple social media accounts by defining roles and approval processes upfront. For example, some team members create content, some review, and some publish. Shared calendars keep teams organized, while documented brand voice guidelines ensure a consistent tone across channels. A centralized platform adds governance and oversight, with Vigil supporting compliance archiving and audit needs at scale.What are the challenges of managing multiple social media accounts, and how can they be solved?The biggest challenges of managing multiple social media accounts include missed messages, inconsistent voice, and burnout. To solve these challenges, teams should schedule posts ahead of time, set specific times to respond to messages, batch content creation, and use a social media management platform like Hootsuite.What are the best practices for managing multiple social media accounts at scale?The best practices for managing multiple social media accounts at scale start with centralizing planning, publishing, reporting, and engagement in one system. Create templates, define workflows, and maintain a content calendar. Review performance weekly so content evolves instead of stagnates. And lean on AI where it makes sense to speed up ideation and first drafts.What is the 5-5-5 rule for social media?The 5-5-5 rule for social media is a daily engagement strategy where you like 5 posts, leave 5 thoughtful comments, and respond to 5 messages or mentions. It’s a simple way to keep engagement consistent when you’re managing several accounts and can’t spend hours in each one. Treat it as a floor, not a ceiling, on days when conversations pick up.What is the 5:3:2 rule for social media posts?The 5:3:2 rule is a content mix guideline suggesting that for every 10 posts, 5 should be curated content, 3 should be original content, and 2 should be personal or behind-the-scenes content. It helps teams avoid publishing nothing but promotional posts. Adjust the ratio to fit each account’s purpose and audience.How do you manage multiple social media accounts for different clients?Managing multiple social media accounts for different clients requires a centralized platform built for agency workflows, documented brand guidelines for each client, and clear workflows that separate content creation, review, and publishing by account. Keep client assets and templates in separate, clearly labeled folders. Time-box your work by client so tone and context don’t bleed between brands.Can one person manage multiple social media accounts?One person can manage multiple social media accounts, but it requires strong organization, scheduling tools, and realistic expectations about how many accounts one person can handle well. Batching content creation, scheduling in advance, and setting fixed windows for replies make it sustainable. Without those systems, quality slips before volume does.How many social media accounts can you realistically manage at once?The number of social media accounts you can realistically manage depends on your team size, tools, and content volume, but most solo practitioners find 5-10 active profiles to be a practical upper limit without a management platform. With a centralized system, approval workflows, and AI support, teams routinely manage dozens. The limiting factor is usually content production and response time, not scheduling. Save time managing your social media marketing strategy with Hootsuite. Publish and schedule posts, find relevant conversions, measure results, and more â all from one dashboard. Try it free today. in spanish
rewrite this title in spanish How to Qualify, Build, and Earn
rewrite You’ve built an audience that trusts what you recommend. So when someone asks which camera you shoot with or which book reshaped how you think about marketing, you send them a link, and that link earns Amazon a sale and you nothing. An Amazon influencer store fixes that. It turns the recommendations you already make into a single shoppable page that pays you back. I teach personal branding and influencer marketing at UCLA Extension, I wrote a book about the space called The Age of Influence, and I advise companies as a fractional CMO. I also run one of these stores myself. I’m an approved Amazon influencer, and my storefront lives at amazon.com/shop/nealschaffer. So the steps below come from setting one up and curating it, not from reading someone else’s summary. I’ll be honest with you up front: this is not a get-rich scheme. Commissions are modest and the window to earn them is short. But for creators who genuinely recommend products, a storefront is a low-effort asset that earns quietly in the background while you do the work you were already doing. Key Takeaways ✅ An Amazon influencer store is a free, curated shopping page with a vanity URL like amazon.com/shop/yourhandle, where you collect products you recommend and earn a commission when followers buy. ✅ Amazon doesn’t publish a follower minimum. It weighs engagement and content quality, so creators with a few thousand active followers get approved alongside much larger accounts. ✅ Commission rates run from 1% to 10% depending on category, and Amazon’s tracking window is only 24 hours, so the money comes from volume and trust, not from any single big sale. ✅ The storefronts that convert are tightly curated by topic, mix your own products with picks you genuinely stand behind, and carry a short, honest note on each item. ✅ Disclosure isn’t optional. The FTC requires a clear statement that you earn from qualifying purchases, and Amazon requires it too. What Is an Amazon Influencer Store? An Amazon influencer store is your own page on Amazon where you collect and recommend products to your followers. Amazon gives approved creators a vanity URL, customizable lists, and a commission on what people buy. It’s an extension of the Amazon Associates affiliate program, built specifically for social media creators with an audience. My Amazon Influencer Store According to Amazon’s own description of the program, you get a customizable presence on Amazon that you curate with the products you feature in your videos and posts. You also get a special vanity URL in the format amazon.com/shop/yourhandle that you can share verbally with your audience. When customers visit your page and shop, you’re compensated much as you would be through Associates. The store sits inside a much bigger shift in how people buy. Goldman Sachs estimates the creator economy could reach roughly $480 billion by 2027, and the paid-partnership slice of it is growing just as fast. Influencer Marketing Hub pegged the influencer marketing industry at $32.55 billion in 2025, up from $24 billion the year before, and Statista estimates the global influencer market has more than tripled since 2020. A lot of that growth runs straight through the kind of product recommendations a storefront makes shoppable. If you want the wider numbers on how this channel has grown, I keep a running set of influencer marketing statistics updated on my site. It helps to know how the influencer store differs from plain Amazon Associates, because creators often confuse the two. FeatureAmazon Influencer StoreAmazon AssociatesWho it’s forSocial creators with an active audienceAnyone with a website, blog, or appYour own storefrontYes, with a vanity URL (amazon.com/shop/handle)No, you share individual product linksHow you qualifyAmazon reviews a connected social accountStandard signup, then qualifying salesBest forRecommending across your social channelsIn-content links inside articles and pagesEarningsCategory commission on storefront and link salesCategory commission on link sales The influencer store gives social creators a branded, shoppable page with a vanity URL; Associates gives anyone a way to drop individual product links. Many creators run both. If you’re weighing whether this fits your wider creator plans, it’s worth understanding how influencers make money across all their channels, because a storefront is one income stream among several, not a standalone business. How Do You Qualify for an Amazon Influencer Store? You qualify by connecting a social account and letting Amazon evaluate it. Unlike basic Associates, the influencer program reviews your audience and content before approving you. Amazon looks at the platform where you’re strongest, whether that’s YouTube, Instagram, TikTok, or Facebook, and judges whether you actually influence buying decisions. The part that trips people up is the follower question, because Amazon does not publish a minimum. In my experience and across the creators I work with, it weighs engagement rate and content quality more heavily than raw follower count. Accounts in the low thousands get approved when their audience is active, and large accounts get declined when their engagement is thin. Apply with the account where your audience is most responsive, not the one with the biggest number. Amazon publishes no follower minimum. An engaged account in the low thousands gets approved while a larger but quiet one gets declined, so apply with your most responsive platform. The mechanics of applying are straightforward. If you want the click-by-click version, I lay it out in my post on becoming an Amazon influencer. The short story: you sign in with your Amazon account, connect a social profile, and wait for the review. For the wider context first, my post on the Amazon Influencer Program explains how it sits inside Amazon’s broader affiliate setup. If you’re earlier in the journey and still building the audience that makes approval likely, focus there first. The same habits that grow an engaged following are the ones I cover in becoming a content creator, and they matter far more than gaming any approval threshold. How Much Can You Earn From an Amazon Influencer Store? Earnings depend on three things: your commission rate, how much your audience buys, and how quickly they buy. Amazon pays a percentage that varies by product category, and the tracking window is short. Once someone clicks your link, you earn on qualifying purchases made within 24 hours, which means trust and timing matter more than any single recommendation. The rates themselves are set by category. Per Amazon’s standard commission income statement, they range from 1% to 10%. Here are the categories most relevant to the kind of store a marketer, author, or lifestyle creator tends to build. Product categoryStandard commission rateLuxury Beauty, Amazon Explore10%Physical Books, Kitchen, Automotive4.5%Apparel, Watches, Jewelry, Amazon devices4%Home, Tools, Toys, Sports, Pet products, Beauty3%PC and PC components2.5%Grocery, Health & Personal Care1% Amazon pays a category commission from 1% to 10%, so what you earn depends on what your audience buys, not how many products you list. (Source) So temper your expectations. If you sell a $20 book, your 4.5% cut is about 90 cents. Goldman Sachs found that only about 4% of creators worldwide earn more than $100,000 a year from creating, and storefronts are rarely the reason someone crosses that line. Think of this as a stream that compounds, not a salary. For a realistic picture of where storefront income fits, my post on how influencers make money lays out the other levers. A 4.5% commission on a $20 book is about 90 cents, and only around 4% of creators worldwide earn six figures from creating. Treat a storefront as a stream that compounds. (Source) How to Set Up and Build Your Amazon Influencer Store Once Amazon approves you, building the store is fast. You name your storefront, claim your vanity URL, and start adding products into Idea Lists, which are themed collections you create around a topic. You can also publish shoppable photos and videos, and your content can appear on the relevant Amazon product pages where it earns onsite commissions. A couple of details I learned by doing it, that the help docs gloss over. When you build an Idea List, the first product you add becomes the cover image for that list, so lead with something that visually represents the whole collection. And Amazon offers to write a product description for you with an AI button, labeled so you know it’s machine-generated and worth checking. I skip it and write my own every time, because the note is the part your audience actually reads. My own storefront is organized into themed Idea Lists rather than one giant pile of products. I keep separate book lists for digital marketing, social media, influencer marketing, and LinkedIn, plus a content creator list of the gear I actually use to record and publish. That structure isn’t an accident, and it’s the difference between a store people scroll past and one they buy from. If your goal is also to publish shoppable videos on product pages, the skills overlap heavily with what UGC creators do for brands, and that experience translates directly into stronger onsite content. How to Build a Storefront That Actually Converts The storefronts that convert share three habits: tight curation by topic, an honest mix of your own products with picks you stand behind, and a real note on every item. A storefront converts when it feels like a trusted recommendation, not a catalog. The mechanics are easy. The judgment is what’s hard, and it’s where most creators leave money on the table. Three habits separate a page people buy from: tight curation, honest mixing, and a real note on every product. One Strategy to Connect All Your Marketing My latest book helps small businesses, entrepreneurs, and marketers bring search, email, and social together into one digital marketing strategy that actually compounds. Drawing on my work as a Fractional CMO, Digital Threads turns complicated tactics into a clear, practical plan you can follow, whatever your budget or team size. Grab your copy on Amazon and start weaving your own digital threads. Click the cover or the button below to get started. Curate tightly by topic. Nobody trusts a list of 200 random products. They trust ten books chosen by someone who clearly read them. I keep each Idea List focused on a single theme, because a focused collection signals expertise and a dumping ground signals an affiliate cash grab. The same instinct that improves an ecommerce conversion rate applies here: fewer, better-framed choices outperform more options. Mix your own products with picks you genuinely stand behind. My lists include my own books next to titles from authors I respect. I wrote the foreword to one of the influencer marketing books I feature, and I co-hosted a podcast with the author of another, so I’m not pretending these are arms-length picks. I tell people that, because the honesty is the point. Write a real note on every product. Amazon gives you a short field, roughly 140 characters, for “what you like about this product.” That limit is a gift. It forces you to say the single truest thing about why you recommend it. A specific, honest line (“the chapter on positioning alone is worth it”) converts far better than a generic blurb, and it’s the reason I never use the auto-generated text. Promotion is where the storefront earns. The page won’t find an audience on its own, so you point your audience to it: link it in your social bios, mention the vanity URL in videos, and reference specific products when they come up naturally in your content. The goal is to make buying the easy next step after the recommendation. The behavior is already there to meet. Pew Research found that 79% of Americans shop online and that 74% say reading reviews from people who’ve bought an item matters before they purchase. Your honest take is exactly that kind of signal. McKinsey has tracked how social commerce keeps climbing as people research and buy across both social feeds and stores, which is the exact path a storefront link shortens. Recommendations also move product more than most creators assume. eMarketer reports that 58% of U.S. adults have bought something because of an influencer endorsement. That’s the whole thesis of a storefront: you’ve already earned the trust, so give people a frictionless way to act on it. Tie each promotion to a genuine moment, like a product you mention in a tutorial, rather than blasting the link cold. How to Stay Compliant With Disclosures and Reviews Disclosure is mandatory, and it protects your credibility as much as it satisfies the rules. Any time you earn a commission, you have a material connection to disclose. The fix is simple and you only have to do it clearly: tell people you earn from qualifying purchases, place it where they’ll see it, and keep your reviews honest. Both the FTC and Amazon require clear disclosure. Use Amazon’s standard line and place it where people see it, in your bio, your video descriptions, and near your links. (Source) The standard comes from the FTC’s disclosure rules for social media influencers, which require any financial relationship with a brand to be disclosed clearly and conspicuously. Amazon requires it too, and gives you the standard line: “As an Amazon Associate, I earn from qualifying purchases.” Put it in your bio, your video descriptions, and near your links, not buried in a hashtag. Honesty extends to the recommendations themselves. Amazon doesn’t expect only glowing reviews, and a willingness to name a product’s weak spots builds the kind of trust that makes the positive picks land. The data backs the strategy too. Industry research from Sprout Social shows most brands are expanding their influencer programs, and the creators who win that spend are the ones audiences believe. Frequently Asked Questions Does it cost anything to set up an Amazon influencer store? No. The Amazon Influencer Program is free to join and free to run. You’re not paying Amazon and Amazon isn’t paying you a salary. You earn a category commission only when your followers buy through your storefront or links, so the only investment is the time you spend curating it well. How many followers do I need to qualify? There’s no published number. Amazon evaluates engagement and content quality on the social account you connect, so an active audience in the low thousands can beat a larger but quieter one. Apply with the platform where your followers respond most, and grow genuine engagement before you worry about a threshold. How is an Amazon influencer store different from Amazon Associates? Associates is for anyone placing product links on a website or app. The influencer store is built for social creators and gives you a curated page with a vanity URL plus the ability to post shoppable video. Many creators run both, since the influencer program is an extension of Associates rather than a replacement. How much do Amazon influencers actually earn? It varies widely with your category mix and audience size. Commissions run from 1% to 10%, and global research suggests only a small share of creators earn six figures from creating overall. Treat a storefront as a compounding side stream tied to recommendations you’d make anyway, not a primary income. What products should I put in my store? Only things you’d recommend to a friend. Build tightly themed Idea Lists around your areas of expertise, mix your own products with picks you genuinely rate, and add an honest note to each one. A focused, credible store converts far better than a sprawling list of unrelated products. Put These Steps to Work An Amazon influencer store rewards the creators who treat it like an extension of their judgment rather than a quick affiliate play. Get approved by leading with your most engaged platform, build tightly themed lists, write an honest note on every product, disclose plainly, and point your audience to the page when a recommendation comes up naturally. Start small. Set up one Idea List around the topic you know best, add the handful of products you’d recommend without hesitation, and share the link the next time someone asks. Then build from there. If you want the click-by-click version of the application itself, my post on becoming an Amazon influencer takes it step by step. And if a storefront is one piece of a bigger digital strategy you’re trying to pull together, that’s the exact problem my book Digital Threads was written to solve. You can read a free preview to see whether it fits what you’re building. Actionable advice for your digital / content / influencer / social media marketing. Join 13,000+ smart professionals who subscribe to my regular updates. in spanish
rewrite this title in spanish Beyond Spanish, New Data Reveals the Surprising Second Languages Shaping Every U.S. State
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A new analysis from The Mendoza Law Firm of 2024 American Community Survey data has identified eleven individual languages spoken by more than a million people in the United States, underscoring just how many distinct, well established immigrant and indigenous communities exist across the country, and revealing sharp regional differences in which non-English language ranks second behind Spanish in each state.
Spanish remains far and away the most spoken non-English language in America, used at home by 44.4 million people, or 75.9% of all speakers among the ten largest non-English language groups combined, which together total around 58.5 million speakers. Chinese, including Mandarin and Cantonese, ranks a distant second nationally with roughly 3.7 million speakers, followed by Tagalog, including Filipino, at 1.8 million, Vietnamese at 1.6 million, Arabic at 1.5 million, French, including Cajun, at 1.2 million, and Korean, Portuguese, and Hindi each at roughly 1.1 million, with Haitian Creole rounding out the list at around 1 million speakers, a reflection of steadily growing Haitian communities in South Florida, New York, and Massachusetts. Rates of limited English proficiency, or LEP, vary significantly by language group. Vietnamese speakers post the highest LEP rate among major language groups at 57.5%, followed by Chinese speakers at 50.7% and Korean speakers at 49%. Spanish speakers have a comparatively lower LEP rate of 41.1%, but because the Spanish-speaking population is so much larger, it still accounts for more than 18.2 million LEP residents, by far the largest LEP population of any language group in the country. Haitian Creole speakers post a 43.7% LEP rate, Russian speakers 42.2%, Portuguese speakers 36%, and Arabic speakers 34.6%, while Hindi speakers post the lowest LEP rate among high-use languages at 16.5%, followed by French speakers at 22.1%. Across the ten largest language groups combined, 23.9 million people are classified as having limited English proficiency.
While Spanish ranks first in 47 of 50 states, the second most common non-English language tells a very different, distinctly regional story. Chinese ranks second in 13 states, including California, where it is spoken by 1.3 million people, New York (646,302), Washington (160,131), New Jersey (138,338), and Pennsylvania (96,813). French, including Cajun, ranks second in Louisiana, spoken by 57,844 people, as well as in Nebraska, New Hampshire, and South Carolina, while Arabic ranks second in Michigan (190,833 speakers), Tennessee (30,232), and Virginia (65,738). Large East African communities push Amharic, Somali, and other Afro-Asiatic languages into second place in Minnesota and the District of Columbia. Several other states stand out for their distinctive runner-up language. Vietnamese ranks second in Texas with 254,659 speakers, largely concentrated in the Houston area, while Portuguese ranks second in Massachusetts with 247,638 speakers. Hmong ranks second in Wisconsin with 36,777 speakers, Navajo ranks second in Arizona with 70,691 speakers, and Yoruba, Twi, Igbo, and other West African languages rank second in Maryland with 75,279 speakers combined.
State-level detail below the second-ranked language shows just how layered this diversity becomes. California, beyond its 10.8 million Spanish speakers, is home to 1.3 million Chinese speakers, 820,806 Tagalog speakers, 559,609 Vietnamese speakers, and 350,520 Korean speakers. Florida features the nation’s largest Haitian Creole speaking population at 512,329, alongside 210,218 Portuguese speakers and 123,268 French speakers, while New York, beyond its 646,302 Chinese speakers, is home to 244,264 Yiddish and West Germanic speakers, 209,622 Russian speakers, and 192,476 Bengali speakers. New Mexico posts the highest Spanish-speaking share outside California and Texas at 24.8%, reflecting centuries of Spanish-speaking settlement, while Hawaii records the nation’s highest share of Asian and Pacific Island language speakers at 20.6%, rooted in longstanding Japanese, Filipino, and Korean communities.
“Every state has its own linguistic fingerprint, shaped by its own history of migration and settlement,” said a spokesperson for The Mendoza Law Firm. “Understanding those patterns, from Haitian Creole in South Florida to Navajo in Arizona, helps us meet immigrant families where they are, in the language and the community they already know.”
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