rewrite this title in spanish Bluesky Adds Longer Videos, DM Requests Folder
rewrite Open source Twitter-clone app Bluesky has announced its latest app update, with longer videos, a new chat requests filter, and additional language translation options.
The main update is an extension of its video limit, with users now able to post 3 minute long clips in the app. Up till now, Bluesky users have been limited to 1 minute videos attached to their posts (do they still call them “skeets”?), but from now on, with the latest version of the app, you’ll have triple that capacity.
Video has become a bigger focus for the platform, as it has for every social app, with Bluesky also adding a dedicated video feed earlier in the year, as well as a video tab on user profiles.
As such, longer video uploads is a logical update, which will expand its capacity for video engagement.
Bluesky’s also added a new “Chat Requests” folder, where DMs from users you’re not connected to will go: Users will then be able to accept or reject these mysterious missives.
It’s also added a new profile mute option on posts, which will make it easier to get rid of unwanted attention:
“Tap the three-dot menu and select «Mute account» to mute directly from a post.” Bluesky saw a 17x increase in user-submitted reports last year, which aligns with its overall usage growth, but it also likely means that the team will need to explore more control options to cater to this aspect.
Finally, it’s also added three new community translations: Welsh, Scottish Gaelic, and Esperanto.
It’s still too hard to say whether Bluesky is going to catch on in a significant way, and become a real contender for the major social apps.
It definitely has established a solid user base, with some 30 million active users, according to the latest tracking data, while it’s also seen massive growth over the past year. All of these are good indicators, with an expanding audience that’s steadily growing momentum, bringing even more people to the app.
But still, 30 million is a long way off of X (500m MAU) and Threads (320m MAU), and without the network effects of those bigger apps, it’s difficult to see how Bluesky is going to gain the necessary upswing to really challenge those other platforms. It’s also worth noting that Bluesky’s momentum is slowing. After gaining 10m additional users in the three months between September and November last year (taking it to 20m MAU), it’s taken four months to add another 10m users.
So its growth is still steady, but it isn’t seeing the same magnetism that other platforms have after reaching relative user counts, compounding those numbers by getting more attention.
That could also suggest that interest in Bluesky is peaking already, which would mean that it’s unlikely to get to even 100m users. And with both X and Threads offering a more expansive set of features, and linked to people’s established networks, there’s also no clear differentiator for the platform, other than it being decentralized. Which, honestly, I don’t think the vast majority of potential users care about. It’s a good approach, and there are definite benefits to shifting away from the billionaire-owned apps, and maintaining control of your information. But most regular users, in my experience at least, don’t look into things that deep. They just want to log on and connect with their friends and interests.
If you can get those elements into your app, then you’re going to win, and that’s also why I don’t see Bluesky becoming a truly viable, scalable option,
It’s a cool project, for sure, and 30 million users is significant. But unless there are more major controversies that spark big backlash against the big players, the next level of growth could be difficult. in spanish
rewrite this title in spanish Master your 2025 social media strategy [free template + expert tips]
rewrite A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you’re succeeding or failing. The more specific your plan is, the more effective it will be. Keep it concise. Don’t make it so lofty and broad that it’s unattainable or impossible to measure. In this post, we’ll walk you through a seven-step plan for creating a winning social media marketing strategy. We’ve also included a completely free social media strategy template to download. Plus, we’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing. TL;DR? If you’re a social media or marketing manager looking for help with your strategy, you’re in the right place. Key takeaways A social media strategy maps out goals, tactics like influencer marketing, and metrics to align your efforts with business wins. Social is all about two-way engagement: building trust and community, not just pushing sales. Trends break fast on social. Your strategy must be able to flex with changing times and behaviors. Psst: You can also get a primer from our free ebook on social media marketing basics — grab it below. No email required! What is social media marketing? Social media marketing is the use of social platforms to grow your brand, connect with your audience, and achieve business goals. Unlike traditional advertising, it’s built on two-way conversations — brands don’t just talk at people, they engage with them. A social media marketing strategy outlines your marketing goals, the tactics (like partnerships) you’ll use to achieve them, and the metrics you’ll use to track success. Without a strategy, you’re just posting for the sake of it. With one, you’re making every post, comment, and campaign count. A strong social strategy should: Set clear goals that align with your business objectives Define the different platforms and kind of content that work best for your audience Track key metrics like website traffic to measure what’s working (and what’s not) Establish a workflow for planning, publishing, and reporting social media activities Social media moves fast, and a good strategy with clear optimization helps you stay ahead of trends, connect with the right people, and drive real results. #1 Social media tool Create. Schedule. Publish. Engage. Measure. Win. Free 30-day trial Why build a social media strategy? Posting without a plan is like sailing without a compass — you might move, but you won’t get far. A solid social media strategy turns chaos into results. Here’s why it’s worth the effort: Turns effort into impact. Random posts waste time, while a strategy ties every move — like social media campaigns — to what your business actually needs. It’s the difference between shouting into the void and speaking to the right crowd. Builds trust that lasts. Social isn’t just ads — it’s where real conversations happen. A strategy helps you show up consistently, proving you’re a brand people can rely on, not just another sales pitch. Keeps you in the game. Trends flip fast, and algorithms shift faster. With a strategy, you’re not guessing: you’re adapting and staying relevant while others scramble. Proves your worth. No more “nice-to-have” debates. A clear plan shows the boss (and your budget) exactly how social moves the needle, making your wins impossible to ignore. Think of it as your secret weapon when it comes to social media management: a good strategy sharpens your focus, amplifies your voice, and cuts through the noise. Ready to see how? The next steps walk you through building a social strategy that works, starting with goals and ending with results you can measure. How to create a social media marketing strategy: A 7-step guide Step 1. Set goals for business success A winning social media strategy starts with clear objectives — without them, you can’t measure ROI. Hootsuite’s strategy doc tracks your SMART marketing goals — specific, measurable, attainable, relevant, and time-bound — and if you need help getting started, we’ve got social strategy guides for small businesses, financial services, government, higher education, healthcare, real estate, law firms, and non-profits. Track meaningful metrics Skip vanity metrics like follower count. Instead, focus on key performance indicators (KPIs) like conversion rate or click-throughs, which 69% of marketers in a recent Hootsuite survey prioritize for ROI (79% target brand awareness). Not sure where to start? If you need inspiration, take a look at these essential social media metrics. Pick metrics that prove your work’s value: think Story views on Instagram or CPC on Facebook. Write down at least three goals to start, matching them to your business for boss buy-in. It’s easy to get overwhelmed by deciding what to post and which metrics to track, but you need to focus on what you want to get out of social media to begin with. Don’t just start posting and tracking everything: match your goals to your business, and your metrics to your goals. Amanda Wood Senior Manager, Social Marketing at Hootsuite Step 2. Know your audience deeply Get to know your fans, followers, and potential customers as real people with real wants and needs to target them effectively — for lead generation or loyalty. Hootsuite Analytics reveals who your followers are, where they live, and how they engage — 61% of organizations in a recent Hootsuite survey rely on AI-powered insights like these to help lighten the load. List audience demographics like age, location and interests using our free buyer persona template, and include this info on your target audience in your Hootsuite strategy doc. Jugnoo, an Uber-like service for auto-rickshaws in India, used Facebook Analytics to learn that 90% of their users who referred other customers were between 18- and 34-years-old, and 65% of that group was using Android. They used that information to slash referral costs by 40% by targeting 18–34-year-olds on Android — your data can do the same. Check out our guide to using social media analytics and the tools you need to track them. Step 3. Assess your competitors’ performance Odds are your competitors are already using social media — learn from them to sharpen your targets. Conduct a competitive analysis A competitive analysis allows you to understand who the competition is and what they’re doing well (and not so well). You’ll get a good sense of what’s expected in your industry, which will help you set social media targets of your own. It will also help you spot opportunities and weaknesses you can document in your social strategy doc. Maybe one of your competitors is dominant on Facebook, for example, but has put little effort into X (Twitter) or Instagram. You might want to focus on the social media platforms where your audience is underserved, rather than trying to win fans away from a dominant player. Use social media listening Social listening is another way to keep an eye on your competitors. Hootsuite Listening tracks their moves, with 1/3 of brands in 2024 relying on it to stay ahead of trends. Search competitor’s company names, handles, and keywords, spotting gaps like a weak Instagram presence or shift in sentiment to exploit. Log these insights in your Hootsuite strategy doc to guide your next steps, but don’t overdo it: Amanda advises monthly checks to keep your focus. Step 4. Boost your social presence Before you focus on growing your social media presence, take stock of what’s already working — and what isn’t. Hootsuite’s social media audit guide and template can help you spot gaps, uncover opportunities, and ensure your profiles are set up for success. Review your current performance Which platforms are driving the most engagement and traffic? What type of content resonates best with your audience? Are there inactive or underperforming social media accounts that need attention? Use this info to double down on what’s working and rethink what’s not. If a platform isn’t delivering results, either adjust your approach or consider shifting focus to where your audience is most active. Optimize your profiles for visibility and engagement In 2024, 25% of American adults reported using social media as their primary search channel. Gen Z is particularly big on social search, too — the same survey showed that roughly 46% of that generation prefers searching on social instead of traditional search engines. Those numbers mean your social content needs to be optimized for social SEO. Make sure your bio, profile images, and contact info are up to date Use keywords in your descriptions for better social search visibility Maintain consistent brand identity across platforms A well-optimized profile makes it easier for potential followers (and customers) to find and trust your brand. Look for impostor accounts If fake accounts are using your brand name, they could be confusing customers (or worse, damaging your reputation). Check for copycat accounts and report them when needed. You might also want to get verified on platforms where it’s available to add credibility and prevent impersonation. Here’s how to get verified on: A strong social media presence starts with a solid foundation. By auditing and optimizing regularly, you’ll ensure your strategy is built on a framework that supports growth, engagement, and results. Step 5. Find content inspiration While it’s important that your brand be unique, you can still draw content strategy inspiration from other businesses that are great on social. Plus, pushing creative boundaries in content creation can help your social strategy soar. According to our 2025 Social Media Trends survey, 25% of respondents said that most of their social content is entertainment-driven. “I consider it my job to stay active on social: to know what’s trending, which social media marketing campaigns are winning, what’s new with the platforms, who’s going above and beyond” says Amanda. “This might be the most fun step for you, or the hardest one, but it’s just as crucial as the rest of them.” Social media success stories You can usually find these on the business section of the social network’s website. (Here’s Facebook’s, for example.) Case studies can offer valuable insights that you can apply to your own social media plan. Award-winning accounts and campaigns You could also check out the winners of The Facebook Awards or The Shorty Awards for examples of brands that are at the top of their social media game. Your favorite brands on social media Who do you enjoy following on social media? What do they do that compels people to engage and share their content? National Geographic, for example, is one of the best on Instagram, combining stunning visuals with compelling captions. Source: National Geographic on Instagram Nike is a great example of superior customer service on X. They use their 280 characters to share new product releases and celebrate sports victories, but they’re also available to answer customer questions and solve problems. Source: Nike on X Notice that these accounts have a consistent voice, tone, and style. That’s key to letting people know what to expect from your feed. That is, why should they follow you? What’s in it for them? Consistency also helps keep your content on-brand even if you have multiple people on your social media team. For more on this, read our guide on establishing a compelling brand voice on social media. Ask your followers Consumers can also offer social media inspiration. What are your target customers talking about online? What can you learn about their wants and needs? If you have existing social media channels, you could also ask your followers what they want from you. Just make sure that you follow through and deliver what they ask for. Step 6. Craft engaging content Creating great content is only half the battle. To see real results, you need to post strategically, delivering the right content to the right audience at the right time. Plan your content mix The best social media strategies balance different types of content to keep audiences engaged. And while 34% of survey respondents said that “overly self-promotional content” is a major turn-off in how they perceive brands on social, 48% of marketers publish product or brand updates or news multiple times a week. Yikes. How do you find the balance? Try to think of your content as a mix of three general categories: Educate and inform. Share tips, industry insights, and thought leadership. Entertain and engage. Hop on trends, use humor, or share behind-the-scenes moments. Promote and convert. Highlight your products, services, and customer success stories. Not every post needs to be a sales pitch. Keep the the 80-20 rule in mind: 80% of your posts should inform, educate, or entertain your audience 20% can directly promote your brand. Whatever you decide on, be sure to document it in your strategy doc. Create a content calendar A social media content calendar helps you stay consistent without scrambling for last-minute ideas. Use yours to plan out: Topics and formats (videos, infographics, carousels, etc.) Posting frequency for each platform Key dates and campaigns to align with industry events or product launches If you’re starting a social media marketing strategy from scratch, you may not have figured out how often to post to each network for maximum engagement yet. Post too frequently and you risk annoying your audience. But, if you post too little, you risk looking like you’re not worth following. Start with these posting frequency recommendations: Hootsuite Planner helps you craft a balanced mix of posts and optimize timing based on engagement trends. Map out topics, formats, and key dates in your calendar, hitting our recommended frequencies to avoid annoying or overwhelming followers. Optimize for engagement Social media isn’t just about posting. It’s about sparking conversations and making meaningful connections with your audience. Strong captions that encourage responses, trending hashtags that boost discoverability, and interactive elements like polls, Q&As, and user-generated content all help increase engagement. When you create content that invites participation, rather than just broadcasting messages, you encourage more likes, shares, and comments, which in turn helps expand your reach. Strategic content keeps your audience engaged and your brand top of mind. Plan ahead, stay flexible, and adjust based on what resonates most with your audience. Step 7. Measure and refine your strategy Your social media marketing strategy isn’t set in stone — refine it with data as you go. That’s why it’s important to document your progress along the way. Hootsuite Analytics tracks your progress, spotlighting ROI worries shared by 68% of marketers in 2024, and benchmarks your performance with just a few clicks. Look at performance metrics In addition to the analytics within each social network, you can use UTM parameters to track social visitors as they move through your website, so you can see exactly which social media posts drive traffic to your website. Benchmark your results You’ve got your numbers, but how do they stack up to the competition in your industry? Industry benchmarks are a great way to evaluate your performance against other businesses in your category. If you use Hootsuite Analytics as your management tool, you can use our built-in social media benchmarking tool to compare the performance of your social accounts against the average of brands in your industry. You can set up custom timeframes, switch between networks — Instagram, Facebook, X (Twitter), LinkedIn, and TikTok — and look up benchmarks for metrics like followers, audience growth rate, engagement rate, clicks, shares, and much more. You’ll also find resources to improve your performance right in the summary section: Re-evaluate, test, and do it all again Once this data starts coming in, use it to re-evaluate your social media marketing techniques regularly. You can also use this information to test different posts, social marketing campaigns, and strategies against one another. Constant testing allows you to understand what works and what doesn’t, so you can refine your social media marketing plan in real time. Remember, effective social media marketing isn’t static. Your strategy should change over time. You should check the performance of all your channels at least once a week. Once you learn the basics of social media reporting, you can track your growth over time. Pro tip: If you use Hootsuite, you can review the performance of all your posts on every network in one place. Once you get the hang of checking your analytics, you may even want to customize different reports to show specific metrics over a variety of different time periods. Surveys can also be a great way to find out how well your social media strategy is working. Ask your followers, email list, and website visitors whether you’re meeting their needs and expectations and what they’d like to see more of. Just make sure to deliver on what they tell you. Finalizing your social media strategy Spoiler alert: nothing is final. Social media moves fast. New networks emerge, others go through demographic shifts. Your business will go through periods of change as well. All of this means that your social media marketing strategy should be a living document that you review and adjust as needed. Refer to it often to stay on track, but don’t be afraid to make changes so that it better reflects new goals, marketing tools, or plans. When you update your social strategy, make sure to watch our 5-step video on how to update your social media strategy for 2025: Free social media strategy template + video guide Ready to start documenting? Grab your free social marketing strategy template below! No time to read the whole article? Let Amanda Wood, Hootsuite’s own Senior Manager of Social Media Marketing, guide you through our free strategy template in less than 10 minutes: What’s next? When you’re ready to put your plan into action, we’re here to help. Save time managing your social media marketing strategy with Hootsuite. From a single dashboard, you can easily: Plan, create, and schedule posts to every network Track relevant keywords, topics, and accounts Stay on top of engagement with a universal inbox Get easy-to-understand performance reports and improve your strategy as needed With files from Liz Stanton. in spanish
rewrite this title in spanish 14 Simple Yet Powerful Ways w/ Examples
rewrite Do you want to make money blogging? Blogging is a great way to make money online. You can make an income from your blog by using affiliate marketing, selling advertising space on your site, or even charging for membership access. The best part about it is that anyone with basic computer skills and the desire to learn can do this! In this blog post, I’ll mention all the 14 intuitive ways using which how you can make money from blogging. Let’s get started with my favorite method, which is: #1. Sell Advertising On Blogs Many bloggers sell display ads on their blogs and make huge money should they be able to generate enough web traffic. Here is one example of a blog which makes nearly $35,000 a MONTH from display ads using a network called AdThrive, a premium advertising network which requires 100,000 monthly page views on Google Analytics. Other bloggers who don’t have this traffic can leverage Google AdSense. To get started, you just need to sign up to various Ad Networks of your choice, meet their eligibility requirements and then start publishing ads on your blog. #2. Sell Digital Products On Your Blog To Make Money Digital products are either downloadable products or online classes. You can make huge money by selling your own digital products on your blog by creating valuable content and selling your products. To make a sale, you need to make sure that you have a good landing page set up with an enticing product description and price. The best thing about this product is that you get the full profit margin as there’s only one-time production cost, no transportation, no middlemen, etc. Once you create a digital product, you can keep selling it for life. The potential earnings you can make from a digital product can go beyond your imagination and it’s not that complicated or difficult to sell. You can just get started with just a $7 ebook. Here’s a blog that made more than $35,000 in a MONTH just from selling ebooks and online courses! #3. Sell Freelance Services On Your Blog Many bloggers make huge money by selling services on their blogs, for example, if you’re a graphic designer you could make huge money by offering design services to other bloggers. I personally know a lot of bloggers in my circle who offer their freelance services like SEO, Site Audit, Content Writing Services, etc. Moreover, I also offer content writing services on my blog to make a few extra bucks each month. Overwhelmed by Digital Marketing? Just released: my new book to help small businesses, entrepreneurs, and marketers master digital marketing in today’s digital-first world.Drawing on my Fractional CMO experience, Digital Threads simplifies complex strategies into clear, actionable steps for success. Transform your business today—grab your copy! Click the cover or button below to buy on Amazon. There are also many other popular bloggers like Neil Patel that bring in high ticket clients, through their blog, which makes him millions per year. You can make even more money if you offer these services to big businesses once you build your reputation in the market. Simply start by adding a SERVICES tab to your website, describer you freelance services, and add a PayPal button and you are done! Or you can take it one step further and sell your services directly from email marketing services such as ConvertKit. #4. Sell Links To Make Money With Blogging Let me be clear: Selling links isn’t a good practice and is also banned by Google. But still, many people follow this strategy to earn money through this technique. When I also started my blog, I didn’t know that selling links is a bad thing. So I also sold a link from my article that was ranking in the third position for 90 euros. (Now I don’t sell links) Here’s my screenshot. Though I won’t recommend this technique of making money from blogging, still if you want to try this, you can do a Google search for “sell links” and find many sites to sign up at. #5. Affiliate Marketing Forbes once mentioned in their article: “We’re living in an affiliate world“ Affiliate Marketing is when you promote a company’s product or service in exchange for a commission. Affiliate Marketing is by far the most profitable and sustainable way to make money from blogging. If done correctly and strategically, you can earn loads of money with this technique alone. You can create niche sites on any topic of your choice that have market demand and publish content for it. Then you can place your affiliate links in the content wherever applicable and promote your blog or website. You can also do affiliate marketing with paid ads with the help of sales funnels, but this requires huge initial investments. You can join multiple affiliate programs of your choice and decide what you want to promote. If you don’t think you can make money from affiliate marketing, check out how this blog makes 6 figures a month from it! Further Reading: The Definitive Guide to Instagram Affiliate Marketing Once your blog scales up and you begin to receive traffic, you’ll start to receive brand sponsorships inquiries. Just create an additional contact page on your blog where these companies can contact you and you’re set up for life. You can charge for a sponsored guest post as much as you wish. The brand will either ask you to become their affiliate, or you can directly ask for a one-time fee (which might be a big amount) to showcase their product on your blog. Frankly speaking, I haven’t tried this yet, but I personally know of people making up to $500 per sponsored blog post. #7. Run A Paid Newsletter Or A Membership Site If you have a loyal audience and a dedicated readership, you can launch a paid newsletter. Running a paid newsletter is like having a Patreon or OnlyFans account, where you’re able to monetize your content in a much better way. You can create a special VIP email list for your subscribers and charge them on a monthly basis to make money. There’s no better way to make a living than by giving people what they want. It takes time and consistency, but it can be done! If you offer something that people are willing to pay monthly or annual fees over and over, you can build up a really great business in the long-term if there is enough demand for your service. But before you do this, make sure you’ve proper content strategies set in place and you’ve decided what’ll you share with them which you’ll not with your free audience. The amount that you can make with this method entirely depends on your brand value and customer loyalty. If you don’t have either of these, chances are you’ll struggle with this method. ConvertKit is an email service provider that supports paid newsletters. You can find out more about them here. #8. Sell Your Blog Or Do Website Flipping There might not be a better way to make money blogging than by selling your blog. Many sites like Flippa or EmpireFlippers offer you the service to sell your blog for a small commission. Usually, websites sell for 12 to 24 months of revenue but if you are the authority in your industry then you’ll be able to ask for anything. I’ve seen some blogs go for as much as 200 years worth of annual revenue and it didn’t make $100,000 each year. If you sold that site with 2 years’ worth of monthly income at $5000 per month (a total sale price would be about 120K), might it take 6 or 7 more years to earn that amount due to expenses and taxes? Expert SEOs do this to make huge money in a short time. They create just 30 to 50 blog posts on their blog and when their blog reaches the mark of generating $1000/Mo, they sell it for above $30,000. It’s done in a matter of just 3 to 6 months. It’s also a lucrative business, but you need to be an expert in driving traffic and monetizing a site. Further Reading: 9 Types of Blogs That Can Make You Money Today #9. Accept Donations On Your Blog Though it’s highly uncertain how much money can you make with this technique, I would like to add that something is better than nothing. Even if you’re making $50/Mo with donations, I think it’s enough to meet your little expenses with this amount. You can place a “Buy Me A Coffee” button on each of your blog posts, and when someone clicks on it, they’ll be redirected to a payments page, where they can pay any amount they wish to donate. You can use their WordPress plugin to easily get it set up on your website. One of the easiest ways to make money from blogging is through creating and monetizing a useful tool. For example, make a tool that will give people a general idea of what they should wear on any given day without having to google it. It could be as simple as inputting your zip code or town name and the weather conditions to see what color and type of clothes you should wear. There are loads of other examples out there in which you can either make or purchase something, such as a handy grocery list printable, makeover guide for beginners, etc. You can make it available on your blog for free or create an email list with discount codes only for subscribers so that you have more customers coming back time after time. This can be quite helpful and can become a lucrative business for you if you’re in a high paying niche like finance. You can create a tool that’ll help people choose the best credit cards for them by asking their name and email in return to access your free tool. Then you can sell the information of these people (with proper consent) to various financial institutions. And if you’re wondering what amount per lead earns in a finance niche, it’s around $25 to $40 per lead. This means if you just bring in 100 leads per month, you can easily make around $2500 to $4000 per month with your free tool. #11. Sell Brand Merchandise Or Physical Products One way to make money from blogging is to sell merchandise. If you have a loyal audience on your blog (or the potential to make one), you can make money from selling merchandise. You can make a few hundred dollars per month selling t-shirts, and make almost $1,000 per month with sales of stickers, clothes, bags, and other accessories on your blog. This works well if you have a lifestyle, fashion, or fitness blog, or any other blog in the entertainment industry. For some ideas. on what merch to sell, check out Spreadshirt and Teespring. Further Reading: 15 Ways How to Make Money on Shopify in 2025 #12. Convert Your Blog Into An Agency Or A Media Outlet Pinkvilla started as a small blog that operates in the Bollywood niche gossips. After several years of operation, it’s now become a full media outlet which now not only publishes Bollywood gossips but also interviews popular celebs like Shah Rukh Khan. If you operate in a similar kind of niche like politics, entertainment, food, etc. or any other niche which you can think of has the potential to turn into a media company, then this is the way to go. Not only this, but now they also do affiliate marketing as well like promoting lifestyle products from Amazon. #13. Offer Personal Consulting Or Coaching Consulting is a great way to make money online from your blog. It’s easy and you might be surprised how much it can bring in! It sounds like people are always looking for advice on their business, so consulting could really help those out who don’t know what they’re doing when it comes to marketing or social media management. Consulting doesn’t require any startup investment either, all you need is a dedicated page with a form on your blog and your pricing quote as well. If you’re not already, now is the time to take your skills and turn them into a consulting business. You can charge by the hour for phone, email or Skype advice that you’re are probably giving for free anyway. #14. Create A Job Portal Or MarketPlace You can promote your job marketplace as a micro-job platform for people working in the same niche as your blog. To make it more competitive you need to select very specific niches that are relevant to other bloggers and customers who visit websites like yours. You could charge small fees per listing or payouts when jobs are completed, but be sure they’re reasonable just like how Fiverr or Upwork does. Check out how ProBlogger has done this and charges $75 and above for a job posting! Conclusion: 14 Simple Yet Powerful Ways To Make Money From Blogging If you make money blogging, it’s important to know how Google and other search engine algorithms work. You also need to structure your blog posts accordingly for more visibility. A word of precaution: As a blogger, your income potential heavily relies on the traffic you’re getting. Even if your SERP rankings dwindle by just a single position, you’ll witness a huge traffic drop thus affecting your revenue as well. To avoid this situation, make sure you’re tracking your SERPs position and utilizing SEO tools so that whenever any changes in your rankings occur, you can get notified of it, take action accordingly, and prevent a huge loss in your blogging revenue. Apart from that, you need to make sure your content is optimized for the keywords that people are searching for on a regular basis. This will help ensure that your blog posts or website pages rank higher in SERPs so new customers can find you more easily. What do you think of my advice? Have you tried all of these ways to make money blogging? Am I missing any? Please let me know in the comments below! Author Bio I’m Palash, founder of The Mistaken Man. I am an entrepreneur and content writer. My mission is to help people find their own path in life. I do this by sharing what I’ve learned with others through my blog. I have over 10,000 Monthly Readers who come to my site to learn how they can make a living through Blogging and Affiliate Marketing. If you’re looking for someone who can get your website up and running quickly, then check out my site for Blog & Article Writing Services today! Hero photo by Jason Leung on Unsplash Actionable advice for your digital / content / influencer / social media marketing. Join 13,000+ smart professionals who subscribe to my regular updates. in spanish
rewrite this title in spanish Unleashing the Power of Video for Small Business Triumph
rewrite
In an era where digital engagement is the heartbeat of business success, small enterprises are discovering the transformative potential of video marketing. Imagine crafting a vibrant tapestry of visuals and storytelling that captivates your audience’s attention and invites them to explore your brand more deeply. As our lives become increasingly intertwined with digital content, videos offer an unparalleled opportunity to convey complex narratives in seconds, making them indispensable for businesses eager to shine in a crowded marketplace. In today’s fast-paced digital world, video marketing has emerged as a vital tool for small businesses eager to stand out. By weaving video into your marketing strategy, you can build stronger relationships with your customers through storytelling and transparent communication. Adding interactive elements like QR codes and clickable links can further boost user engagement, paving the way for lasting brand loyalty. Knowing your audience is key to creating video content that truly connects. By pinpointing who your product or service is meant for, you can tailor your message to their specific needs and preferences. Using tools like video analytics and audience feedback, you can uncover which themes resonate most with your viewers, enhancing your marketing efforts. Personalizing content based on audience demographics not only increases engagement but also fosters a loyal customer base. Embrace these strategies to ensure your videos deliver the right message to the right people, optimizing your marketing outcomes. Creating engaging video content doesn’t have to break the bank. As a small business owner, you can leverage affordable tools and strategies to produce high-quality videos. Utilize resources like smartphone cameras and budget-friendly editing software to craft polished videos without the hefty price tag of professional production. Focus on planning, scripting, and storyboarding to ensure your videos convey a clear, compelling message tailored to your target audience. Testing your videos with a small audience before a full-scale release can provide valuable insights into quality and engagement, allowing you to adjust and align with viewer preferences. To make the most of video marketing, it’s crucial to tailor your content for each platform’s unique audience and technical requirements. Videos can significantly boost brand visibility and engagement. Understanding each platform’s strengths allows you to craft videos that maximize impact. For instance, opt for short, catchy clips on TikTok and Instagram Reels, while detailed explainer videos work well on YouTube. By optimizing your approach, you ensure every piece of video content resonates effectively with its intended audience, fostering deeper connections and driving desired actions. Monitoring metrics like view counts and click-through rates can help you refine your strategy, keeping your videos relevant and compelling. To gauge the success of your video marketing efforts, focus on key performance indicators (KPIs) that reflect viewer engagement and conversion potential. Important metrics include view count, which measures a video’s reach, and play rate, indicating how compelling the video thumbnail and title are. Engagement shows how much of your video is watched, revealing how well your content holds attention, while the click-through rate indicates how often viewers act on your video’s call to action. Social sharing is another critical metric, reflecting the audience’s willingness to endorse your content, broadening your reach and influence. Tracking conversion rates and gathering viewer feedback can tie video content directly to sales outcomes, ensuring your strategies are engaging and effective at driving business goals. Incorporating video marketing into your small business strategy can be rewarding, yet it comes with challenges like budget constraints and time management. Overcome these hurdles with creative solutions such as starting with simpler videos or using cost-effective tools and resources. Free or low-cost editing software can help reduce expenses, eliminating the need for expensive equipment and professional crews. Strategizing effectively can be achieved by setting clear objectives and utilizing free online resources for guidance, which streamlines your approach and encourages consistent content production. To keep your video marketing efforts fresh and relevant, engage with your audience for feedback or draw inspiration from competitors. If you’re on a tight budget, using video makers can significantly enhance your marketing strategy without additional costs. These tools offer various features that are invaluable for creating professional-looking videos. You can add audio tracks, modify video speed, and animate elements to make your content more engaging. Many free video makers also allow you to apply effects and transitions, helping you craft a unique brand story that resonates with your audience. This approach maximizes the visual appeal of your content while ensuring your marketing efforts remain cost-effective.
As your small business stands poised on the brink of digital transformation, embracing video marketing becomes not just a choice but a necessity. This dynamic channel offers endless horizons for creativity, connection, and conversion—empowering you to tell your brand’s story in vibrant, compelling ways. By deploying strategies that align with your vision, leveraging accessible technology, and honing your messaging to meet your audience where they are, you’re not only enriching your business’s narrative but also forging lasting relationships. In the modern marketplace, those who dare to innovate and communicate with authenticity will not only capture their audience’s attention but will also earn their loyalty, paving the path to sustainable success.
Post navigation in spanish
rewrite this title in spanish #751 The Secrets to Realistic Recurring Revenue with Stu McLaren – Amy Porterfield
rewrite Listen on… Creating financial stability through recurring revenue, fostering genuine community, and building the confidence to grow your business.
My friend, if you’re ready to create predictable profit in your business, you’re in for a treat! Today, I’m bringing back one of my dearest friends and the ultimate membership expert, Stu McLaren! Stu has been obsessed with memberships for the past 17 years, helping tens of thousands of entrepreneurs create sustainable recurring revenue in every market imaginable (we’re talking photography to finance, and yes, even balloon animals!). And now, he’s poured all his genius into a brand new book called “Predictable Profits” that I’m beyond excited to share with you. Here’s why this conversation is so important right now: Since the year 2000, salaries have only gone up 77% while expenses have skyrocketed (we’re talking 172% for housing). The old ways of doing business just aren’t cutting it anymore. But that’s exactly why Stu’s approach to memberships is game-changing 一 it’s all about creating stability and predictability in your business without overwhelming yourself or your audience with endless content. In this episode, Stu breaks down exactly how to know if a membership is right for you, why community is more valuable than ever, and how to create a membership that delivers real transformation without burning yourself out. Plus, if you’re an established entrepreneur worried how memberships might affect your existing business, Stu’s got you covered with some incredible insights. In this episode, we discuss: (1:11) The story behind how Stu became the go-to membership expert (9:49) Why less membership content actually creates better results (and how to break free from the “content hamster wheel”!)
(12:42) The three green-light indicators that prove you’re in the perfect market for a membership (16:20) Six powerful reasons people join memberships (21:34) My favorite strategies for keeping members engaged and progressing (25:24) The biggest mistakes to avoid when starting your membership (including the one that I made!) (31:00) How established entrepreneurs can add a membership without sacrificing their premium offerings (36:49) Proof that recurring revenue gives you the freedom to experiment and grow your business with confidence This conversation will completely transform how you think about memberships and the invaluable impact they can have on both your business and life 一 don’t miss it! Click here to listen!
Rate, Review, & Follow on Apple Podcasts
“I love Amy and Online Marketing Made Easy.” please consider rating and reviewing my show! This helps me support more people — just like you — move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now! !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version=’2.0′; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,’script’, ‘https://connect.facebook.net/en_US/fbevents.js’); fbq(‘init’, ‘397525423930890’); fbq(‘track’, ‘PageView’); !function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod?
n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n;
n.push=n;n.loaded=!0;n.version=’2.0′;n.queue=[];t=b.createElement(e);t.async=!0;
t.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)}(window,
document,’script’,’https://connect.facebook.net/en_US/fbevents.js?v=next’); !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version=’2.0′; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,’script’, ‘https://connect.facebook.net/en_US/fbevents.js’); fbq(‘init’, ‘397525423930890’); fbq(‘track’, ‘PageView’); in spanish
rewrite this title in spanish YouTube Highlights Super Bowl Activations and Engagement Stats
rewrite YouTube has shared the details of its Super Bowl coverage and events, as well as some new stats on Super Bowl engagement, and how brands can benefit, with the big game now just days away. And aside from its Ad Blitz hub, where all of the various Super Bowl ads are on show, YouTube is also running a range of game day activations for Super Bowl LIX, with a focus on creators who’ll provide their own unique take on the game.
This year, the NFL’s partnering with YouTube to host a flag football game the day before the Super Bowl, with a range of well-known YouTube creators taking part, headlined by superstars IShowSpeed and Kai Cenat. Creators have become a bigger consideration in event coverage, with YouTube noting that: “54% of people say they would rather watch a creator break down a major event than watch the event itself. With their unique styles and different areas of expertise, YouTube creators bring a perspective that goes beyond what fans get from a traditional broadcast.”
YouTube will stream the flag football game live, while it’ll also highlight various lead-up events and NFL content for the game.
The Super Bowl is set to be a big focus in the app once again this year, with engagement around the Super Bowl ramping up weeks out from the event itself:
“YouTube fans relive the best plays, save their favorite recipes for game day, re-watch the classic ads and even learn trivia about why Super Bowl MVPs say “I’m going to Disneyland,” after their win. In anticipation of the halftime show, people are watching prediction videos for Lamar’s setlist, and going down the memory lane to re-watch their favorite performances. The top-10 most popular Halftime Shows on YouTube have more than 1 billion views – and fans keep coming back to them.”
The spectacle of the event obviously adds to the YouTube content appeal, with various elements that can be split out and separated into their own clips. Which also extends to Shorts as well:
“Surveyed users are 1.7x more likely to associate watching sports clips with YouTube Shorts vs. other short-form video platforms. Fan reactions and memes on Shorts are shaping and reflecting culture as it happens.”
The expanded scope of YouTube engagement with Super Bowl content facilitates a range of opportunities, though that also extends to other sports too. Indeed, YouTube also says that more than 35 billion hours of sports content is consumed annually in the app, making it a key destination for sports engagement, beyond traditional TV coverage. In fact, YouTube is arguably now more influential in the sports realm than traditional TV, with the platform also broadcasting exclusive NFL and MLB games live.
The rise of Connected TV has also enabled more sports fans to engage with more sports content on demand, and there’s a clear alignment between various sporting fandoms and the app.
Which makes its Super Bowl content even more relevant, and more important for brands to take note of when considering sports tie-ins and themed promotions.
I mean, Super Bowl ads drove more than a billion views in the app last year alone. That could be worth considering for your themed promotions, with more opportunities for sports engagement across YouTube’s network. in spanish
rewrite this title in spanish 100+ best Instagram username ideas + free username generator
rewrite Have you ever had a great idea for a new Instagram account, only to get stuck on the username? A lot goes into choosing a handle — it creates your digital first impression and sets the tone for your account. Whether you’re an enthusiast building a personal brand, starting a new business account, or simply making a finsta, creating a memorable username is key to building your online presence. In this article, we’ve compiled over 100 of the best Instagram name ideas to inspire you. We also spoke with Vanessa Blaho, Social Media Manager & creator of @vanessa.eats.prague, and Val Razo, Social Media Consultant, for their expert tips on how to craft the perfect Instagram username. Bonus!!! Bonus: Get a free social media strategy template to quickly and easily plan your strategy, track results, and share with your boss, teammates, and clients. What is an Instagram username? An Instagram username is a unique identifier representing a user, brand, or creator on the platform. Usernames appear on profiles and in the account’s URL and are used to tag accounts in posts, comments, and stories — including Instagram story mentions. Instagram handles can be up to 30 characters long and include letters, numbers, periods, or underscores (no emojis or special characters). For brands and influencers, a strong username helps build recognition and discoverability, reinforce your branding, and maintain consistency across social media platforms like TikTok. Free Instagram username generator Start generating usernames in seconds and find something that’s totally unique. Just type in keywords related to your business or personal interests like ‘adventure’ and ‘food’ and watch as hundreds of creative usernames appear on your screen. Username Generator Tell us about yourself and let AI come up with username suggestions for you. Reset Please note: This tool may display inaccurate or offensive material that doesn’t represent Hootsuite’s views. You’re solely responsible for use of any content generated using this tool, including its compliance with applicable laws and third party rights. Psst: Want usernames for other social networks? Try our all-platform username generator that works for 10+ social networks. 109 Instagram username ideas Just looking to browse some good Instagram username ideas for inspiration? Skip the brainstorming and check out the list below. Instagram username ideas with your name Your first name and a word that rhymes with it. Examples: @LizDoesBiz, @JoGlows Your name plus your location. Examples: @Arden_NL, @LauraInLondon Combine your name and your favorite hobby. Examples: @ArtByAllison, @FoodieJoe Your first name plus “loves” and your favorite food, place, activity, or something else close to your heart. Examples: @SarahLovesGymnastics, @GraceLovesLace Add an honorific before your name, such as “miss”, “mr”, “dr”, or “prof”. Examples: @Miss.Excel, @ProfGalloway Combine your first or last name and your nickname. Examples: @AnthonyDwreck, @MomoWong Add an adjective before your name. Examples: @Outdoorsy_John, @Little.Laura Use your first, middle, or last name and your birth year. Examples: @Ava1995, @Danielle_92 Combine your name or nickname and your favorite number. Examples: @Stamkos91, @Strombone1 Combine your name and your account theme. Examples: @LaurDIY, @Anny.ASMR Put “the” in front of your name or nickname. Examples: @TheCheekyCath, @TheSillyBilly Reverse your last and first name. Examples: @Wong.Laura, @Sandiego_Carmen Choose a superlative that matches your personality and combine it with your name. Examples: @FearlessSam, @IncredibleGrace Choose an Instagram username idea that reflects your favorite food or drink. Examples: @CaffeineChris, @BobaLaura If you’re an artsy person, add words like “creative” or “inspired” to your first name. Examples: @KeithInspired, @CreativeBeth Combine your favorite color with your first name. Examples: @PatriciaInPink, @Victor_Violet Reference your favorite movie title, character, or quote. Examples: @CharliesDangles, @HakunaMatataHannah Show off your astrological enthusiasm by combining your sign and name. Examples: @GeminiGal, @AquariusAlex Reference your favorite vacation or travel spot. Examples: @MentallyInZanzibar, @IDreamOfSingapore Source: @laurdiy Business Instagram username ideas Create alliteration with your product or business name. Examples: @GourmetGrains, @PostPastries Combine a verb that describes your products or service and “with” along with your name. Examples: @TrainingWithCharlie, @GrowWithColby Combine your business name with a word that conveys quality and excellence. Examples: @PremiumPastries, @LuxuryLeathers Your business name and your primary location. Examples: @VancouverSleepClinic, @Chun_Ams Use words that represent your brand values or selling points. Examples: @EcoConciousLiving, @HonestHolly Add your category to your business name. Examples: @Kissahh_Labels, @OleeCosmetics, @Deqs_Apparel Add “brand” to the end of your username. Examples: @Luciee_Brand, @RoamTheBrand Use underscores to separate words. Examples: @Cheaper_By_The_Dozen, @The_Luxury_Realtor Choose a username that reflects your mission. Example: @Creatives_For_Climate, @EcoFriendlyBharat Combine your business name with an action word. Examples: @BuildingPickleball, @MakingMadeline Use keywords that people may use to search for you. Examples: @Fashionista_Sarah, @TravelBloggerBecky Combine an abbreviation and your category or business name. Examples: @GRWMCosmetics, @OOTDMagazine Combine your name and “by” with your product or service. Examples: @TunesByTaylor, @CeramicsByCelia Incorporate “HQ” to signify your business’ headquarters. Examples: @BrandHQ, @NameCentralHQ Add “co” to the end of your business name. Examples: @BeehiveCo, @LittleBlackBookCo Add “get” before your brand or business name. Examples: @GetPlenty, @Get_Joni Add “finds” to your name or brand if you curate recommendations or shopping ideas. Examples: @HotspotFinders, @FindysByKatie Use the word “solutions” to represent your brand’s problem-solving nature. Examples: @Forest.Solutions, @SolutionsByGoldy Add “studio” to your brand name for creative and design-based businesses. Examples: @PatchworkStudio, @StudioMoonrise Use “labs” to highlight your brand’s experimental spirit. Examples: @BrandNameLab, @LabMuffinBeautyScience If you have international reach, add “global” to your brand. Examples: @NikeGlobal, @MiroGlobal Highlight the connection or community aspect of your brand. Examples: @ConnectBrandName, @NameNetwork Create a sense of innovation. Examples: @InnovateBrandName, @NameInnovationHub Use “unite” to highlight your brand’s focus on unity and collaboration. Examples: @UniteBrandName, @KaraCollective Incorporate “elevate” to represent your brand’s ability to uplift and inspire. Examples: @ElevateBrandName, @JadeInspireCo Include time-related terms like “now” and “future”. Examples: @NowBrandName, @FutureNameCo Add “daily” to your name or brand. Examples: @BrandDaily, @DailyBrandName Source: @get_joni Cool Instagram username ideas Add words like “unfiltered” to your name. Examples: @AaronUnfiltered, @JenniferUnmasked Choose a username that reflects your style. Examples: @BohoBella, @GlamourousGreg Combine your name and your country’s top-level domain. Examples: @Petunia.jp, @Annie.nl Add .xyz to the end of your username. Examples: @Dolly.xyz, @FutureFrankxyz Use trendy slang. Examples: @RizzMaster, @DripLord Combine two words that match your vibe. Examples: @WanderLuxe, @LunarEcho Source: @unfilteredgigi Funny Instagram username ideas Make a creative play on words with your favorite food. Examples: @GuacAndRoll, @PastaLaVista Pretend you’re a celebrity and add “real” or “official” to your name or nickname. Examples: @RealAnthonyDerrick, @Miss_Charli_Official Replace a common phrase with your name. Examples: @DerekAndChill, @BetterCheckYousef Insert your name into a movie, show, or book title. Examples: @BetterCallPaul, @SavingPrivateBrian Make a pun using your favorite book or movie title plus your name. Examples: @TheJerminator, @CatcherInTheRays Allude to your favorite piece of pop culture. Examples: @PotterHeadLisa, @SherlockFanatic Remix a common phrase or idiom. Examples: @OopsIPostedAgain, @SarcasmLoading Source: @miss_charli_official Short Instagram username ideas Replace a letter in your first name with an “x” (works better for vowels). Examples: @Chxrlie, @Kxte Use your initials and combine it with a number. Examples: @LN4, @LDW27 Use a period or underscore to separate or replace a letter in your name. Examples: @Jas.n, @Me.lia Use a number to replace a letter in your name. Examples: @T1mmy, @N0lan Add “AF” to the end of a name or word. Examples: @DankAF, @FireAF Combine your first name and initials, or vice versa. Examples: @LauraW, @LWong Choose short words from another language that you’re connected to or admire. Examples: @Lune, @Amor Source: @dan.kc Pro tip: Most (if not all) short Instagram usernames (4 characters or less) have already been claimed. Aim for five characters or more to give yourself the best chance of finding an unclaimed short name. Cute Instagram username ideas Borrow a character’s name that rhymes with yours and replace it with your own. Examples: @LauraTheExplorer, @RangerNick Add “Life” and combine it with your name. Examples: @LifeWithTalia, @LifeByLulu Add “By” before your name. Examples: @ByChloeNguyen, @BySarahNoack Combine common phrases or idioms with your name. Examples: @ChloeMadeMeBuyIt, @WhamBamSam Combine your first name and the word “dreamer” or “dreamy.” Examples: @EllyTheDreamer, @Dreamy_Moons Add “with love” to your name. Examples: @WithLoveLinh, @FromViennaWithLove Use your first name and your birth month flower. Examples: @RoseRiley, @LilyLogan Use keywords like “artist,” “designer,” or “maker” in your username. Examples: @ArtistBrandName, @MakerArjun Combine your first name with “chronicles” or “wanderlust” to match your adventurous spirit. Examples: @TheJaneChronicles, @JohnsWanderlust Source: @withlovelinh Unique Instagram username ideas Invent a new word. Examples: @Asana, @Kajabi Translate your name or nickname into a foreign language. Bonus if it’s a fictional language like Elvish or Klingon. Examples: @Lothwe, @Drexar Use your last name (if it’s unique or has an unusual spelling). Examples: @Dykstra, @Codru If your name or brand is a common word, change the spelling. Examples: @Beehiiv, @Lyft Duplicate a vowel or consonant in your name. Examples: @Luciee, @Tiiimothy Reverse the spelling of your name. Examples: @Arual, @Mailliw Source: @tiiieeen Aesthetic username ideas for Instagram Pretend you’re a fantasy novel author and change your name to a more uncommon spelling. Examples: @Sereina, @Yrene If you have a name that rhymes or sounds similar to “Instagram,” use it to replace part of the word. Examples: @Lizstagram, @Instagraham Add a file extension after your name. Examples: @Lando.jpg, @Felipe.gif If you’re passionate about photography, combine your name with “sights,” “snaps,” or “pixels.” Examples: @SightsOfSara, @SnapsByFox Shorten your name by dropping vowels or the end syllables. Examples: @Ju.Fas, @Mnque Combine your birthstone with your account theme. Examples: @RubyExplorer, @SapphireEats Source: @lando.jpg Pet Instagram username ideas Use an adjective associated with your pet’s breed and name. Examples: @TinyTimothy, @BouncyBrenda Use an animal-themed pun with words like “paw,” “furry,” “fluffy,” or “tail.” Examples: @ThePawfectLife, @TailsOfAdventure Replace a common phrase, movie title, or character name with an animal pun. Examples: @ClawAndOrder, @WhiskerDiaries Insert “and” between two pet-related words. Examples: @FetchAndSniff, @BarkAndRoll Use an animal-related adjective along with a synonym for “stories”. Examples: @FeaturedFables, @TheFurryChronicles Combine your name and your pet’s name. Examples: @BellaAndMe, @TheAdventuresOfMaxAndTally Combine an animal pun and a famous person’s name. Examples: @BarkAndreFurry, @KatiePurry Source: @barkandrefurry Instagram username ideas for meme pages Combine “meme” and a random word to match the energy of your account. Examples: @MemeFiesta, @SpicyMemeSauce Create a rhyme with a meme-related term like “lol.” Examples: @ScrollAndLOL, @JokesForBoredFolks Make a pun from the word “meme.” Examples: @EpicMemery, @Memezar Combine two random words—the weirder, the better. Examples: @TrashyGold, @UnicornBurps Make an allusion to trending phrases and memes. Examples: @ZeroChillMemes, @YeetYourMeme Come up with something playful and ridiculous. It’s a meme page, after all. Examples: @MemeLordsUnited, @WhoEvenMadeThis Combine “lolz,” “laughs,” or “jokes” with another word. Examples: @SavageLOLz, @DailyBadLaughs Get inspiration from popular hashtags. Examples: @ViralVibesOnly, @MemeTok Source: @memezar Beauty Instagram username ideas Combine your name and your account theme. Examples: @BeautyWith_Ell, @GetReadyWithSarah Combine “beauty” with your name or brand. Examples: @Haeol_Beauty, @RaincouverBeauty Get inspiration from the most common techniques or lessons you share on your account. Examples: @WingedPerfection, @ContourQueen Use “and” to combine two beauty-related terms. Examples: @BlushAndBlend, @GlitterAndSparkles Combine “glam” with your name or brand. Examples: @GlamByKatie, @AllThingsGlam Choose aspirational terms related to your audience’s needs. Examples: @DewyDaze, @RadiantByNature Inspire followers to come on a personal journey with you. Examples: @GoldenGlowDiary, @MyRoseTintedLife Source: @beautywith_ell 5 tips to craft a great Instagram username, according to the experts Crafting a creative Instagram username isn’t just about picking a random name — it’s about combining uniqueness and strategy to ensure your handle resonates with the right audience. By adding a little creativity, you can create a username that leaves a lasting impression and helps you build a strong online identity. These tips will guide you to boost your Instagram presence and make your profile easy to find and remember. Tip 1: Research existing accounts for inspiration Blaho shares that, in the past, I’ve done keyword searches on Instagram for the specific products or services my brand offers. Then I went through the accounts that showed up and gathered inspiration for my own username.” Wildly simple, and inspired by wordplay! Tip 2: Choose the first character carefully Remember that when your friends or audience want to tag you on Instagram, they usually start by typing your username’s first letter(s). Avoid starting it with a number, punctuation, or word not strongly associated with your brand. Tip 3: Avoid excessive numbers and punctuation One unwritten rule of social media is that usernames with many non-alphabetical characters are considered messy or unprofessional. Razo advises to “avoid numbers unless it’s the year of your business establishment, as numbers make usernames look weaker.” Also, avoid cluttering your IG username with special characters. Tip 4: Make it easy to remember and fun Blaho advises taking inspiration from your most iconic products. For example, “if I’m opening a taco stand in San Diego and the most popular item on the menu is fish tacos, then I want to convey that in the name: @TacosByTheBeachSD or @JohnnysFishTacoFiesta.” “It should be easy for your audience to know what you’re about, but also fun.” Tip 5: Make it searchable With Instagram’s increasing focus on search, Razo suggests making usernames SEO-friendly. “Include relevant keywords in your username to make it easy for your target audience to find you when searching for your products/services.” A great creative Instagram username is not only memorable but also boosts discoverability. #1 for Instagram marketing Schedule posts, Reels, and Stories. Answer comments and DMs, and build beautiful reports. It’s so easy. Start free 30-day trial What to do if your Instagram username is taken If you’ve come up with an exquisitely crafted Instagram username only to find someone has already taken it, don’t despair. Here are a few tactics you can try: File a claim: If your trademarked business name has been registered as a username on Instagram, you may be able to retrieve it via a trademark claim. Note that there are many conditions to be considered a trademark infringement, which you can read here. Reach out to the user: “I once had a client who wanted their business name without any additional characters, so they reached out to the account and requested to take over the name,” shares Blaho Get creative with alternate characters: Add a period, underscore, or numbers to your desired name. For example: @your.name, @your_name, @yourname123 Add a word: Add a generic word to the beginning or end of your preferred name. Some prefix ideas include: “the,” “official,” “with,” and “by”. Some suffix ideas: “co,” “HQ,” “brand,” and “solutions”. Start building your Instagram presence using Hootsuite. Schedule and publish posts directly to Instagram, engage your audience, measure performance, and run all your other social media profiles — all from one simple dashboard. Try it free today. in spanish
rewrite this title in spanish What is Organic SEO and 12 Strategies to Use It Wisely
rewrite Organic’s good, right? Generally, yes it is. When applied to produce, it implies a reduced harmful impact. When applied to SEO, it usually refers to a way you can be assured of Search Engine Optimization for your website, with little or no payment. Let’s see how it can be used to the best effect. What is Organic SEO? Let’s run through some SEO basics. When a search is entered into Google (the largest search engine), it comes up with a list of hits. Some of these will be paid for ads and will be indicated as such. Others will surface because there’s something about the site’s content that chimes with the search query, and organic traffic is generated. People tend to prefer the latter (organic) group. Whatever potential customers are looking to find, from pizza to a digital signature app, Google will look at the words used in the search term and come up with findings that match up with them. This list is put up on a SERP (Search Engine Results Page). How it goes about doing this is a tale of algorithms, which varies according to the specific search engine employed, and crawlers, which roam the net collating information on its composite sites. This crawl takes in not just the sites but the links from the sites too, in order to establish context and connectivity. The findings are put into the engine database, also known as its search index. Then, when a search query comes in, it is accommodated like a visitor using the best virtual receptionist service. How so? Its needs are addressed with thoroughness and speed. The search engine compares the term with the information in the search index and displays its findings. There are a host of factors (around 200) that come into play here. The bad news is that Google is notoriously cagey about most of these, but there are known areas that we can focus on, and we’ll do this below. Before we do though, we should briefly touch on a matter of millinery. Further Reading: The Importance of SEO: 13 Benefits That Make It a No-Brainer Investment White Hat vs Black Hat These terms have their origin in cowboy movies, where the wholesome hero and nefarious nemesis were easily identified through a very convenient hat color-coding arrangement. But what do they mean in SEO? Black hat SEO practices are underhanded techniques like keyword-stuffing, disguised redirects, and hidden text. White hat SEO, on the other hand, is all about operations that comply with the search engine’s rules for SERP promotion. There’s now a third color of headgear to consider, gray having become a thing. But we’ll not cover this one today, so let’s throw it back on the hatrack. By and large, Google has managed to root out most black hat activity by learning to recognize it where it occurs and ruling it out of search engine rankings as a result. So, now that you know your hat preference, let’s go through what a white hat organic SEO strategy looks like and some of the strategies you can use. 1. Keyword Research You need to know what people are searching for. This is absolutely key. Moreover, you need to know exactly what terms they are using, in other words, the keywords. For instance, let’s say that they are looking up phone systems; the keyword may be virtual PBX systems. You can then build your site using those phrases. Let’s look at another example: a local pizza startup having ‘great pizza’ on their site will not necessarily boost their SEO. This is because there are numerous established, sometimes global, pizza places out there that will inevitably score higher than them. Therefore, they need to think about what people will be looking for specifically in order to find a pizza outlet like theirs. ‘Artisan pizza’ might be a little more productive. You might also want to use a question that internet users are likely to employ. For instance, an IT professional wanting to find automated quality assurance testing might type ‘how do I get automated testing for QA?’ in the search bar. If this can be included in the site’s content, so much the better. Trying to Keep Up with Digital Marketing? Just released: my new book to help small businesses, entrepreneurs, and marketers master digital marketing in today’s digital-first world.Drawing on my Fractional CMO experience, Digital Threads simplifies complex strategies into clear, actionable steps for success. Transform your business today—grab your copy! Click the cover or button below to buy on Amazon. There are many options you can use to discover keywords, but most of these are paid for. However, some offer free, limited versions, so do check these out. 2. Focus on Intent While we’re on relevant keywords, let’s look at intent. Intent is all about the why, not the what. Understanding why people might search for your product will assist with your SEO strategy. There are four types of search intent: A) Informational These are quests for data and are usually posed as questions. An example might be ‘what sort of cheese is used on pizza?’ B) Navigational This is when a user inputs general search terms that will bring up (ideally) a specific site. The user might not know the exact URL, so the next best thing is a combination of words that work together to deliver a site. For example ‘pizza Baltimore Madison St’ C) Transactional The searcher is in the mood to buy now so wants to cut to the chase. They want to get to the bit where they can make their purchase. An example of this could be ‘Play that Base Pizza Baltimore menu’ or ‘checkout’ if they know what they want and the site remembers. D) Commercial investigation The searcher wants a product but needs more information from a number of suppliers before committing. This could be ‘best deep pan pizza Baltimore central’. By keeping these varieties of intent in mind, and making sure they’re addressed in the type of content on your site, you’ll do your SEO a great deal of good. 3. Conferences and Webinars You don’t need to do it all on your own. If you want to, you can make contact with others trying to do the same thing. SEO doesn’t have to be a lonely path—reach out to others whom you might be able to learn from. For instance, if you’re worried about how things will pan out with cookies going away, you’re not alone. A great many SEO experts are currently considering how best to deal with this, so you might be able to glean some useful tips. Conferences and webinars are full of great sources of information and moral support, so make the most of them with effective meeting note templates for taking note of good ideas. 4. Stay Up-to-Date Check reliable and current sources to give yourself the best chance of not being left behind. Organic SEO is as changeable as most other organic entities. Fast-moving trends take place, and technical trends can see search algorithms change, so it’s good to be in the know when this occurs. 5. Conform to Company Characteristics It’s very important to remember the key characteristics of the business when considering organic SEO. Sometimes it’s all too easy to treat the digital world as one which has no or very few ties to the material world. This is a mistake. There are very real and significant links between online and offline that you should never lose sight of. Your site is just another facet of your company. It must conform to company characteristics. Consequently, whatever you put in place on your site, it should correspond with the nature of the company. There should be a seamless identity that the consumer is presented with, whether you’re selling online or over the counter. With an e-commerce site, the user experience of the online presence should contain a consistent company profile. The wording you decide to use on the site can have an adverse effect if not in keeping with this. Consequently, jarring mismatches can result in website abandonment, and this can impact SERP ranking. 6. Speed it Up This is a key ingredient in what’s known as technical SEO. Others include the site’s suitability for mobile devices. If your site takes too long to load, people won’t be happy with you. Google scores for this too, so be sure that your site is not overly complex. Consider reducing imagery: pictures can slow loading speed, especially where a connection’s not great. Further Reading: Technical SEO: The 15 Technical Aspects of Search Engine Optimization That You Need to Know 7. Learn from Your Competitors It’s not underhand and it’s not sneaky. It’s business, and you can be sure others will be doing the same to you. So, have a look at the SERPs and see who’s ranking above you. Then, go see their sites and see what it is that they’re doing that you’re not. It could be a better use of keywords. It could be that their site is clearer or faster. As we’ll see, these contribute to organic ranking. Further Reading: How to Do an SEO Competitive Analysis: A Tutorial for Both Beginners and Experts 8. Make it Clear Your site should have clear information and an obvious CTA. If it doesn’t, visitors to your site will leave it pretty quickly. Google notes this, and your site’s search rankings will suffer as a result. So, take a tip from contact centers that use techniques such as NATO letters to reduce confusion—heighten comprehensibility by avoiding jargon and vague phrasing. 9. Watch that Length Make sure that your site’s not unfathomably massive. Or, if it is very content-heavy, ensure that it’s structured so that users can find what they’re looking for easily and logically. This way, you’ll dramatically improve the time-on-site rating and boost its SERP accordingly. 10. Improve Your Backlinks The more quality links from reputable sources there are to your website from elsewhere, the more likely Google is to consider it among the more authoritative websites. This makes sense—if somebody has decided that your site is worth linking to, then it must contain value that will likely be of use to others. How do you encourage link building? Good, honest quality content. If your content strategy is all about being well-written and accurate, people will respond favorably to it. The same goes with product quality, of course. That artisan pizza will do a lot of the talking once people try it and start spreading the word via social media and blog posts. Those links will pile up. Further Reading: 11 Actionable Link Building Strategies For 2025 and Beyond And while we’re on the subject, remember that not all links are good links… 11. Take Out the Toxic Toxic links are those links that might adversely affect your site’s SERP position because Google (for instance) doesn’t like them. Why wouldn’t it like them? Mainly because Google doesn’t like to be manipulated. So, if there are links there that don’t appear to be natural and are plainly there in an attempt to rev up the SERP performance, then Google will penalize that site. Examples include paid links and links from sites that publish domain stats. They can go by lots of names – sometimes they’re called unnatural links or spam links – but whatever they’re called, you don’t want them doing all that harm to your organic SEO. So, what to do? You can use an online tool to highlight the offenders, remove toxic links, and help you restore your link profile to what it should be. The final step is to consider disavowing these links using Google’s tool. 12. Get in the Picture Take a look at your site and consider its images. It could be the case that you can boost your organic SEO by optimizing your images for findability. In other words, image SEO. What measures does this include? Always include alt tags for each image – most search engines use these as their primary means of identifying images. And if the image doesn’t load for some reason, it will at least describe to the user what the image is. Obviously, make sure you use relevant images. Don’t go too big and use the right format – they all have their own strengths. Using these techniques will help with boosting your images’ SERP ranking on a Google image search, as well as contributing to your site’s general organic SEO through, for instance, reducing loading speed. Conclusion There are numerous ways that organic SEO can be used to benefit your business—this piece has only touched on the basics of SEO. Keywords are the obvious place to start, but don’t stop there. Consider the whole of your site in terms of its impact on the visitor. If this means checking your site yourself in the guise of a casual browser, then so be it. You can learn a lot from putting yourself in a customer’s shoes. Further Reading: 11 SEO Best Practices to Follow in 2025 Author Bio Grace Lau is the Director of Growth Content at Dialpad, an AI-powered cloud communication platform for better and easier team collaboration. She has over 10 years of experience in content writing and strategy. Currently, she is responsible for leading branded and editorial content strategies, partnering with SEO and Ops teams to build and nurture content. Here is her LinkedIn. Hero photo by Bethany Szentesi on Unsplash Actionable advice for your digital / content / influencer / social media marketing. Join 13,000+ smart professionals who subscribe to my regular updates. in spanish
rewrite this title in spanish Shared Media in the PESO Model: The Key to Driving Engagement and Amplifying Your Message
rewrite
The PESO Model—Paid, Earned, Shared, and Owned media—is a cornerstone framework for modern communication strategies. Each component plays a crucial role, but in the age of social media dominance, the Shared component is arguably the most dynamic and influential. Shared Media thrives on interaction, collaboration, and the ability to reach audiences at scale through platforms like Instagram, TikTok, Facebook, Twitter, and LinkedIn.
For brands and businesses, Shared Media is not just about maintaining a presence on these platforms. It’s about leveraging them strategically to create meaningful engagement, amplify messaging, and build loyal communities. This article dives deep into the Shared component of the PESO Model, examining its role, benefits, challenges, and strategies for success. What is Shared Media? Shared Media refers to the content and conversations that are distributed and amplified through social channels. Unlike Paid Media, where exposure is purchased, or Earned Media, which relies on third-party validation, Shared Media thrives on organic interaction. It’s powered by the active participation of audiences, who amplify content by liking, sharing, commenting, and reposting.
In essence, Shared Media is about creating content that resonates so strongly with your audience that they feel compelled to share it with their own networks, extending your reach exponentially.
Why Shared Media is Critical in Today’s Landscape Social media platforms are where modern conversations happen. According to recent statistics, over 4.9 billion people globally use social media, spending an average of 2.5 hours per day on these platforms. Shared Media is the bridge between brands and their audiences, offering the opportunity to engage directly, receive real-time feedback, and foster genuine relationships.
Shared Media is also unique in its potential for virality. A well-executed social campaign can take on a life of its own, reaching audiences far beyond a brand’s direct followers. This type of organic amplification not only increases visibility but also builds credibility as people are more likely to trust recommendations from peers than from brands themselves.
The Benefits of Shared Media 1. Direct Engagement
Shared Media allows for two-way conversations, enabling brands to interact with their audiences in real time. This fosters trust and builds relationships, making followers feel heard and valued.
2. Community Building
Social platforms are ideal for creating vibrant communities around your brand. Shared Media helps foster these communities by encouraging audience participation through user-generated content, contests, and interactive posts.
3. Amplification of Content
When audiences share your posts, they amplify your message to their own networks, often extending your reach exponentially. This organic amplification is invaluable for spreading awareness without additional costs.
4. Authenticity and Trust
Content shared by users often feels more authentic than traditional advertising. When people share a brand’s content, they effectively endorse it, building trust among their networks.
Strategies for Success in Shared Media To succeed with Shared Media, brands need more than just a presence on social platforms. They need a thoughtful strategy that prioritizes engagement and value creation.
Create Shareable Content
At the heart of any successful Shared Media strategy is content that resonates. Shareable content often has emotional appeal, whether it’s funny, inspiring, informative, or heartwarming. Visuals, infographics, videos, and interactive elements tend to perform particularly well.
Leverage User-Generated Content (UGC)
Encouraging your audience to create and share content featuring your brand is one of the most powerful ways to leverage Shared Media. Campaigns like branded hashtags, photo contests, or testimonial requests can drive a wave of authentic content that amplifies your message. Use Social Listening
Social listening tools can help brands monitor conversations around their content, industry, or competitors. Understanding what your audience cares about allows you to craft content that aligns with their interests and encourages engagement.
Collaborate with Micro-Influencers
Micro-influencers often have highly engaged and loyal followers. Partnering with them can help extend your reach and encourage sharing among niche audiences.
Engage Actively
Shared Media is not a one-way street. Brands that actively participate in conversations, respond to comments, and engage with followers see higher levels of trust and loyalty.
Measuring Shared Media Success
Success in Shared Media isn’t just about likes or shares. It’s about understanding how these metrics translate into broader goals. Key performance indicators (KPIs) for Shared Media include:
• Engagement Rate: The number of likes, shares, comments, and clicks relative to your total followers.
• Reach and Impressions: How far your content travels across networks.
• Sentiment Analysis: The tone of the conversations happening around your brand or content.
• Conversions: Actions taken by users after engaging with your shared content, such as visiting your website or making a purchase.
Challenges of Shared Media Despite its advantages, Shared Media has its challenges. Algorithm changes on social platforms can dramatically impact reach and engagement. Additionally, the sheer volume of content competing for attention means that even the best campaigns can get lost in the noise.
Another risk is the potential for negative virality. Just as positive content can go viral, so can negative reactions or backlash. This highlights the importance of careful messaging and a robust crisis management plan.
The Role of Shared Media in the PESO Model Shared Media doesn’t exist in isolation. It amplifies and interacts with the other PESO elements. Paid Media campaigns can drive traffic to shared content. Earned Media, such as press coverage, can gain additional traction when shared on social platforms. Owned Media, like blog posts or videos, often serves as the foundation for what is shared.
As Scott Baradell, CEO of Idea Grove, notes, “Shared Media is where the human element comes into play. It’s where brands stop talking at their audiences and start engaging with them. In many ways, it’s the heart of the PESO Model because it represents true connection.”
Conclusion Shared Media is a cornerstone of the PESO Model and a driving force in modern communication strategies. By creating content that resonates, engaging actively, and leveraging the power of communities, brands can use Shared Media to amplify their message, build trust, and foster meaningful relationships.
In a world where authenticity and connection matter more than ever, Shared Media offers the opportunity to turn audiences into advocates, transforming simple interactions into powerful brand movements.
Post navigation in spanish
rewrite this title in spanish #746: Facing Your Deep Beliefs To Change Your Life (and Business) with Gabby Bernstein – Amy Porterfield
rewrite Listen on… Discover how to heal limiting beliefs, connect with your inner self, and achieve your biggest dreams.
Join Gabby on her Change Your Life Tour in New York, L.A., San Francisco or Boston gabbybernstein.com/events
When’s the last time you found yourself scrolling social media mindlessly, working around the clock, or reaching for something to numb uncomfortable feelings? I know I’m not the only one! My dear friend and renowned spiritual teacher Gabby Bernstein calls these moments of “checking out” ー and they’re actually protection mechanisms trying to shield us from deeper feelings we’d rather not face. In this powerful conversation, Gabby reveals the transformative four-step process from her new book “Self Help” that provides a framework for connecting with our inner healer. She vulnerably shares her journey with Internal Family Systems (IFS) and how this modality continues to help her uncover the patterns, behaviors, and beliefs that manifest from childhood experiences. Gabby outlines how to identify what’s blocking our biggest dreams and tap into our inner healer. As we kick off 2025, this is a key tool you can use to let go of habits that no longer serve you and create new neural pathways that help you become your most confident, courageous self! In this episode, we discuss: (8:07) Identifying protection mechanisms and understanding where they come from
(13:13) Gabby’s four-step Self Help process: checking in, getting curious, connecting compassionately, and checking back (20:13) Examples of how our unconscious blocks can prevent personal and business growth (29:47) What is really means to “do the work” (31:43) Strategies for working proactively (and in the moment) when you notice anxiety, patterns, or beliefs that are holding you back (40:55) Why truth-telling is essential for authentic leadership and creating a lasting impact My friend, if you’re ready for a profound approach to personal development, you don’t want to miss this conversation with Gabby! Click here to listen!
Rate, Review, & Follow on Apple Podcasts
“I love Amy and Online Marketing Made Easy.” <– If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now! !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version=’2.0′; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,’script’, ‘https://connect.facebook.net/en_US/fbevents.js’); fbq(‘init’, ‘397525423930890’); fbq(‘track’, ‘PageView’); !function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod?
n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n;
n.push=n;n.loaded=!0;n.version=’2.0′;n.queue=[];t=b.createElement(e);t.async=!0;
t.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)}(window,
document,’script’,’https://connect.facebook.net/en_US/fbevents.js?v=next’); !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version=’2.0′; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,’script’, ‘https://connect.facebook.net/en_US/fbevents.js’); fbq(‘init’, ‘397525423930890’); fbq(‘track’, ‘PageView’); in spanish