rewrite this title in spanish 13 top social listening tools, plus tips for better insights
rewrite Social listening tools help marketers track real-time conversations about their brand, audience, and competitors. What once took focus groups and surveys can now be done with a few clicks, revealing the insights that matter most about your brand reputation, audience, and competitors. In this post, we review 13 of the best social media listening tools to help you choose the right one for your needs. Bonus!!! Discover the best way to gather insights and intel from your audience, competitors, industry, and favorite aspirational brands in our complete guide to advanced social listening. What are social listening tools? Social listening tools are platforms that track conversations about your brand, competitors, or industry across social media, blogs, forums, and the web. They help marketers analyze sentiment, identify trends, and uncover insights to improve content, campaigns, and customer experience. These tools search across multiple social platforms and compile all relevant social data in one location so you can get the full picture of what people are saying in just one screen. The main reasons for using social listening tools are to monitor brand health and campaign performance, conduct competitive analysis, and gain valuable audience insights. Also, these tools play an important role in crisis management and prevention. Paige Schmidt Social Engagement Coordinator at Hootsuite What is social listening? Social listening is the practice of using social tools to monitor what people are saying about your brand online. It’s also an important form of competitor research. Social listening works by tracking mentions of your brand (both tagged and untagged) and your competitors online, along with relevant keywords and hashtags. You can then access all of this information in one place to get actionable insights into the social media conversations around your industry and brand. One of the greatest benefits is understanding what people are saying and thinking in real-time. Social media listening tools collect that data so you always have it handy. Psst: Want to dive deeper into this subject? We’ve got a whole blog post on what social listening is and why it matters so much for brands. The top social listening tools, side by side We’ve compared the top 13 tools — from free options to enterprise platforms — so you can quickly evaluate features like sentiment analysis, real-time alerts, and historical data access. ToolPlatforms CoveredSentiment AnalysisReal-Time AlertsHistorical DataPricing HootsuiteAll major platforms + Bluesky✅ Enhanced, with Quick Search✅✅ 7-day Quick Search + Brandwatch integrationFrom $99/month Talkwalker30+ social + 150M sites✅ AI-powered, multilingual✅✅ Up to 2 yearsContact for quote Brandwatch100M+ sites, 1.7T conversations✅ NLP + visual & geo analysis✅✅ From 2010Contact for quote Sprout SocialMajor platforms✅ Word clouds + AI Assist✅✅ Up to 7 days (X); varies by platformFrom $199/user/month MeltwaterSocial, news, forums, TV, podcasts✅ Visual + emotion recognition✅✅ 15-month archiveContact for quote Sprinklr30+ social + 1B websites✅ GenAI-powered sentiment✅ Smart Alerts✅ Extensive archiveContact for quote Brand24Major social + blogs/news/forums✅ Real-time + emotion tracking✅❌ ~1-year storageFrom $119/month BuzzSumoMedia + web (limited social)❌ (No advanced sentiment)✅ (via alerts)✅ 5-year content archiveFrom $159/month KeyholeSocial + hashtags, mentions, influencers✅ Sentiment over time✅✅ X back to 2015 (on request); others more limitedContact for demo/pricing LaterInstagram only✅ For IG only✅ IG alerts❌ Platform-limitedEnterprise add-on only Google AlertsWeb only❌✅ Email alerts❌ No historical archiveFree Social MentionBlogs, news, limited social✅ Basic sentiment❌❌Free AnswerThePublicGoogle/TikTok/YT queries❌❌❌Free (3 searches/day) How to choose the best social listening tool Choosing the best social listening tool depends on your goals. If you’re looking for an affordable, easy-to-use option that also integrates with publishing and analytics, Hootsuite is a smart choice. Enterprise users needing advanced sentiment models or massive historical data may lean toward Brandwatch or Talkwalker. 1. Your business size and goals Are you a solo marketer looking to track mentions, or a large brand managing multiple campaigns and regions? Tools like Hootsuite are ideal for growing teams that want flexibility, while platforms like Sprinklr or Brandwatch may be better suited for global enterprise needs. 2. The platforms you need to monitor Some tools (like Later) specialize in one channel, while others offer broad coverage across social, forums, blogs, and news. Make sure your tool supports the networks where your audience actually engages. 3. Real-time vs. historical insights If you’re focused on trend tracking and crisis prevention, look for real-time alerts and recent sentiment data. For deep research or long-term reporting, tools with access to years of historical data (like Brandwatch or Talkwalker) may be a better fit. 4. Ease of use and technical skill Some tools require Boolean logic or complex dashboard setup. Others — like Hootsuite — are built for marketers who want fast, actionable insights without a steep learning curve. 5. Your budget Free tools can be a great way to start, but they usually come with limitations in scope, sentiment tracking, or data volume. Platforms like Hootsuite or Brand24 offer a good balance of features and affordability, while high-end platforms provide deeper customization and data access at a higher cost. TL;DR: If you want fast insights, easy setup, and room to grow, Hootsuite gives you a solid foundation and integrates with advanced tools like Brandwatch and Talkwalker if you need to scale later. Best all-in-one social listening tools 1. Hootsuite Hootsuite actually offers a couple of different social listening features depending on the size of your brand and how much social data you need to analyze. That’s on top of comprehensive social media management tools, including scheduling to all major social networks, easy social media analytics, and audience engagement tools. Listening Every Hootsuite plan includes everything you need to get started with social listening. Use Quick Search to discover trending hashtags, brands, and events anywhere in the world, or dive deeper for personalized insights on your brand. You can track mentions of your brand, your top competitors, your products — up to two keywords tracking anything at all over the last seven days. Plus, you can use Quick Search to analyze things like: Key metrics: Are more people talking about you this week? What’s the vibe of their posts? Hootsuite Listening doesn’t just track what people are saying — it uses enhanced sentiment analysis to tell you how they really feel. Top themes: How are people talking about you? What are the most popular positive and negative posts about? Which other conversations are you showing up in? Results: Ready to get into specifics? The results tab will show you a selection of popular posts related to your search terms — you can filter by sentiment, channel, and more. PS: Hootsuite Listening now integrates with Bluesky! This means that you can easily analyze insights from the hottest emerging platform straight from your Hootsuite dashboard. Pricing: Starting at $99/month. Best for: Hootsuite is ideal for teams that want integrated social media management and listening in one intuitive dashboard. It offers user-friendly tools and upgrade paths to advanced insights tools like Talkwalker. #1 Easy Social Listening Brand mentions, trending topics, and sentiment at your fingertips. Enhance your social strategy with the insights that matter. Start free 30-day trial Hootsuite Advanced Analytics Hootsuite Advanced Analytics is primarily a tool for tracking the ROI of your social marketing strategy and the business impact of your social media posts. However, it also contains a competitive analysis component, which earns it a spot on our list of social media listening tools. Hootsuite Advanced Analytics lets you analyze your competitors’ audience and content strategy on Facebook, Instagram, and X (formerly Twitter). Key social data sources include audience stats, engagement, and hashtag use. Pricing: Advanced Analytics is available as an add-on to Hootsuite Enterprise plans. Pricing is available on request. 2. Talkwalker by Hootsuite Talkwalker’s social listening data library covers over 30 social media platforms (including emerging platforms like Bluesky) and over 150 million websites across 239 countries and regions. With more than 50 advanced filters, you can segment your social media channels and identify the right audience to monitor. This powerful social listening tool allows you to understand the full impact of your online conversations by measuring engagement volume, reach, sentiment, and more. It incorporates Blue Silk GPT for AI analysis. Pricing: Pricing is available upon request. Best for: Talkwalker is best suited for global brands that need multilingual sentiment analysis, trend tracking, and visual content recognition across massive data sets. Popular social listening tools 3. Brandwatch Brandwatch uses a library of 1.7 trillion historical conversations from 2010 to help brands track industry trends online. More than 501 million new conversations are added every day. Brandwatch provides access to conversations from more than 100 million sites and can integrate your own customer data. You can track key social listening metrics like brand awareness, social sentiment, and social share of voice. For even easier tracking of your social listening queries, you can integrate Brandwatch into your Hootsuite dashboard. Pricing: Pricing for this enterprise-level social listening tool is available upon request. Best for: Brandwatch is a top-tier choice for enterprise teams focused on deep research and historical analysis, but with a steeper learning curve and heavier lift for setup and query building. 4. Brand24 Brand24 is an AI-powered social listening tool that covers the major social platforms as well as blogs, news sites, and other online sources. It lets you track trends in reach and brand awareness, and set up alerts for critical notifications. You can also gain valuable insights into social sentiment. Plus, the influence score lets you identify top influencers and creators in your niche. Create reports you can easily share across your team and with company leaders. Pricing: Starting at $119/month after a 14-day free trial. Best for: Brand24 is great for small businesses seeking fast, affordable social listening, offering strong basics but limited historical depth and scalability. 5. Sprout Social Sprout Social helps you track conversations about your brand, understand your audience demographics, and identify influencers in your niche. Hashtag and mention monitoring, along with sentiment analysis, are baked into the solution. However, unlocking more detailed social listening is only available via an add-on. Sprout Social’s Listening Topics automatically retrieve historical data (up to 7 days on X), with coverage varying by platform. See how Sprout Social compares to Hootsuite. Pricing: Starting at $199/user/month after a 30-day free trial. Best for: Sprout Social is a solid fit for mid-sized teams that prioritize user experience and lightweight listening, though it may lack the depth needed for advanced use cases. 6. Buzzsumo Buzzsumo is a tool that helps brands monitor major media mentions. They can set up alerts for mentions of their own brand or industry trends to stay aware of upcoming trending topics and changes. Buzzsumo has an archive of over 8 billion articles from the past five years to analyze and search for your queries. You can monitor brand mentions and track alerts about your competing brands, too. Pricing: Starting at $159/month. Best for: Buzzsumo is useful for monitoring media mentions and content trends, though it lacks true social listening capabilities like sentiment or influencer tracking. 7. Keyhole Keyhole offers a social listening tool that tracks keywords, mentions, and hashtags across multiple platforms. It graphs trends over time along with social share of voice. Keyhole even tracks the sentiment in every mention and changes over time. Additionally, the tool helps identify key influencers in your niche and compares the performance of the various influencers you identify. Keyhole offers historical data for X dating back to 2015 (available on request), while other platforms have more limited data. Pricing: Pricing is available after booking a demo. Best for: Keyhole is a helpful tool for tracking campaigns, hashtags, and influencers. It’s best for short-term or channel-specific insights rather than ongoing strategy. 8. Later Later is another social media management tool that offers a number of features — social listening included. Later’s social listening and monitoring tools showcase data like mentions, top posts, sentiment, and more, but they’re only available for Instagram. If you rely heavily on Instagram, this could be a good tool for you, but you might want to look elsewhere if you need data from additional platforms. Pricing: Social listening is available as an add-on to Enterprise accounts. Pricing is available upon request. Best for: Later offers a simple add-on for Instagram listening. It’s effective for single-platform use, but not a full listening solution. 9. Meltwater Meltwater allows unlimited searches over a rolling 15-month archive so you can identify trends and yearly cycles. Beyond social and web sources, Meltwater data includes TV, radio, podcasts, and other media sources. Within Meltwater, you can build custom dashboards, analyze sentiment, and use image recognition tools. Pricing: Pricing is available on request. Best for: Meltwater is well-suited for PR and comms teams managing both news and social media, though its breadth may overwhelm smaller teams or single-channel users. 10. Sprinklr Sprinklr offers a few different types of tools, from social media management to analytics and insights. Its social listening capabilities are a part of its “Insights” suite and give users access to data from more than 30 social and digital channels. Monitor billions of customer conversations, detect reputation crises, create reports, and compare your performance to your competitors. Pricing: Pricing is available upon request. Best for: Sprinklr is built for enterprises that need massive scale, real-time crisis detection, and AI insights. Still, its complexity and price point may be overkill for most marketers. Free social listening tools If you’re not ready to invest in a paid solution, there are free social listening tools that offer basic features like brand monitoring and keyword alerts. These tools are ideal for startups or solopreneurs getting started with brand monitoring online. The best free social listening tools include: Google Alerts – monitors web mentions and sends email summaries. Social Mention – tracks basic sentiment and brand mentions across blogs and forums. AnswerThePublic – surfaces trending search queries to inform your content strategy. 11. Google Alerts Google Alerts is a free and easy-to-use tool for setting email alerts for certain keywords. If Google scans a news article or social media post and sees your keyword, you’ll receive an email notification with a link. This is a great way to keep an eye on brand and industry updates, ensuring you’re alerted immediately. Best for: A lightweight, no-cost way to monitor mentions on the web, but far too limited for serious brand or competitor analysis. 12. Social Mention Social Mention, a tool from Brand Mentions, is a free social media monitoring tool that allows you to keep an eye on brand and competitor mentions online. Discover conversations around your brand and your product or service so you can gauge sentiment, find customer pain points, and more. Brand Mentions has a premium service starting at $79/month with a free trial, but Social Mention itself is a free tool. Best for: A free tool that’s easy to try, but minimal in depth, coverage, or reliability compared to modern platforms. 13. AnswerThePublic AnswerThePublic is a free tool from digital marketing expert Neil Patel that lets users search for different queries across platforms like Google, YouTube, TikTok, and more. This tool is perfect for creating content ideas that perfectly answer your target audience’s questions. While you can sign up for a premium account for more search queries starting at $11/month, users also get three search queries a day, completely free. Interested users can also pay a one-time lifetime fee of $119 to get permanent access to the tool without a subscription. Best for: This tool is great for surfacing content and search ideas, but not a listening tool in the traditional sense. Why social listening matters (with real results) Social listening isn’t just about tracking mentions: it’s about turning social data into real business outcomes. Whether you’re managing brand reputation, creating content, or empowering employees, the right listening tools help you make faster, smarter decisions. Here’s how three Hootsuite customers are putting social listening into action: Crisis prevention and reputation management During a major rebrand following a merger, Corewell Health used Hootsuite Listening and Advanced Analytics to monitor how people were responding across 21 hospitals and hundreds of accounts. The team identified spikes in negative sentiment and quickly adjusted their messaging and media outreach. Results: 50% reduction in negative sentiment 2.5x the industry average engagement rate 3M+ impressions through employee advocacy using Hootsuite Amplify Audience insights One NBA team used Hootsuite with Talkwalker to analyze fan sentiment and engagement patterns during the off-season. They discovered that fans preferred authentic, behind-the-scenes content over promotional posts and reshaped their strategy accordingly. Results: 352% increase in social video views 46% increase in impressions A new full-time content role approved to expand the strategy Share of voice and employer brand growth Colliers combined Hootsuite’s publishing and listening tools with Amplify to expand their reach and measure the impact of employee advocacy. By tracking sentiment, engagement, and share of voice, they improved both brand visibility and internal engagement. Results: 229% increase in social media impressions 9.5M people reached in Canada through organic social Recognized as Canada’s #1 commercial real estate website, with social traffic playing a key role 6 tips for using social listening tools Want to know how you can make the most of these social listening tools? These six tips can help you gather great consumer insights for your brand. 1. Get in early on trends When you monitor specific keywords in your industry, you’ll be one of the first to know about emerging trends. For example, let’s say you run a small business selling candles and monitor keywords about “scents.” You’ll be able to quickly identify patterns among scents mentioned online, discover popular new ideas for upcoming products or figure out scents that people don’t like that you’d want to avoid. 2. Keep an eye on competitors Tracking mentions of your competitors gives you valuable insights into their social media presence, industry trends, and customer sentiment. And monitoring your competitors’ brand names gives you insights into information like: Competitor media mentions Competitor announcements Competitor online performance Sentiment around your competitors New product/service/feature launches By keeping an eye on your competition, you can easily keep up with what they’re doing and even improve on it. 3. Find opportunities for engagement Monitoring your brand mentions helps you find authentic opportunities for social media engagement. Make sure you respond to everyone who mentions your brand, whether you thank them or offer a useful suggestion. You can also keep an eye on the conversation to understand the social communities where people talk about your brand. 4. Measure brand sentiment Keeping an eye on customer feedback and sentiment helps you understand how people feel about your brand, your product/service, and your industry without speaking to them directly. But more than just measuring sentiment, you want to do something about the insights you’re getting. If the conversation about your brand turns towards negative sentiment, you can take action before things reach crisis level and put your crisis management plan into effect. If something is going unusually well, you can throw some budget into a dedicated marketing campaign to keep riding that wave. 5. Identify pain points See what customers are complaining about online about your industry or product/service. Can you release a new product or feature to resolve some of those pain points? Keeping your finger on the pulse of customer conversations can help you find even more opportunities for your business, increasing interest, sales, and a positive customer experience. 6. Get familiar with the lingo Social listening platforms often use technical terms that aren’t always intuitive, especially when it comes to setting up queries or interpreting results. Here’s a quick glossary to help you navigate the most common features and metrics. Sentiment analysis
The process of determining whether social media mentions are positive, negative, or neutral, helping brands understand public perception in real time. Share of Voice (SOV)
A metric that shows how often your brand is mentioned online compared to your competitors, typically expressed as a percentage of total mentions. Trend detection
A feature that spots emerging topics, hashtags, or phrases based on changes in volume over time — useful for jumping on viral moments or identifying early patterns. Boolean search
A way to create complex listening queries using operators like AND, OR, and NOT. Allows you to refine searches to include or exclude specific words or phrases. Listening topic
A group of related keywords, hashtags, or brand mentions that a tool monitors — often customizable so you can focus on campaigns, competitors, or products. Real-time alerts
Notifications triggered by sudden spikes in brand mentions, negative sentiment, or keyword activity — useful for identifying crises or high-impact conversations as they happen. The more familiar you are with these terms, the easier it’ll be to customize your social listening strategy (no steep learning curve required). Frequently asked questions about social listening tools What are the best social listening tools?
The best social listening tools include Hootsuite, Talkwalker, Brandwatch, Sprout Social, and Meltwater. Each offers unique strengths, from real-time alerts to advanced sentiment analysis. The right choice depends on your goals, team size, and budget. Is there a free tool for social listening?
Yes. Free tools like Google Alerts, Social Mention, and AnswerThePublic offer basic social listening features. They’re useful for simple brand monitoring or content research, but lack the advanced insights and automation available in paid platforms. How do social listening tools work?
Social listening tools track conversations about your brand, competitors, or industry across social media and the web. They analyze mentions, hashtags, and sentiment to uncover trends, measure brand perception, and inform marketing decisions. Which social listening tool is the easiest to use?
Hootsuite is one of the easiest social listening tools to use, especially for marketers already managing social posts. It offers a simple dashboard, built-in sentiment analysis, and optional upgrades for deeper insights. Hootsuite makes it easy to monitor social media conversations and keywords, so you can focus on taking action on the insights available. Try it free today. in spanish
rewrite this title in spanish How to Do It Right
rewrite Consumers today expect to see content tailored to their preferences, behaviors, and interests. 71% of consumers demand personalized experiences. Brands that fail to meet that expectation run the risk of losing engagement and sacrificing conversions among their audience members and customers. Content personalization offers a way for businesses to deliver highly relevant experiences, which can increase customer loyalty, improve engagement rates, and support revenue. To help deliver personalized content in a sustainable way for your business and business goals, I have put together a content personalization guide. In this guide, I will walk you through what content personalization is, why it matters for you and your business, and how your business can implement it effectively. First, let’s define content personalization, and what it looks like in different business contexts. What is Content Personalization? Source Content personalization is tailoring your digital content to specific, individual users according to audience behavior, preferences, and demographics. While content is developed for target audiences as a matter of course, content personalization takes it one step further and develops relevant content to entice specific customers or audience segments. Personalized content is a useful practice to bring into your marketing strategies, because it enhances user experience, improves audience engagement, and has the ability to increase conversion rates and change a potential customer to a loyal customer. By using personalization strategies, you can build customer loyalty and help convert more effectively than generalized marketing practices. Why Content Personalization Matters Source 80% of consumers are more likely to buy from brands offering personalized experiences. Just as consumers are more likely to connect with an influencer than a generic ad, consumers may be more likely to make purchases from brands who go the extra mile and exercise personalization capabilities. Personalized content can also increase user engagement, while improving brand loyalty and customer retention. Individual customers add up quickly, so placing an emphasis on personalized content in your audience’s customer journey can rapidly improve your numbers. Content personalization drives higher conversion rates, as well, by delivering relevant offers and recommendations. User behavior can significantly impact customer expectations, and tailoring experiences can help improve customer satisfaction, thereby improving conversion rates. Brands also benefit from producing personalized content through differentiation; not all brands are on the cutting edge of tailoring content to match user behavior, so you can quickly set yourself apart from competitors who are still only offering generic content rather than personalized experiences. Key Components of Content Personalization Source Personalized content has a series of key components that are necessary to achieve ideal personalization efforts. These key components require you to gather information before diving into actually developing subject lines and other personalization efforts. Key components include: Data Collection: Data collection involves gathering user data, which includes user behavior, user demographics, and the context of user behavior. Segmentation & Targeting: Segmentation and targeting involves grouping different users based on shared characteristics, in order to streamline your personalization efforts. AI & Machine Learning: Artificial intelligence can be an invaluable tool when automation personalization, and predictive analytics are just one way to make good use of artificial intelligence as you develop personalized content. Dynamic Content Delivery: Over a customer lifetime, there will be countless real-time user interactions, and it is important to adapt that content quickly. Privacy & Ethical Considerations: Compliance with all best practices and GDPR, CCPA, and user data privacy and ethics requirements is essential to make sure that your personalization efforts are not actively harming your brand, rather than helping it. Popular Content Personalization Methods Personalization engines are one way to personalize your content, but there are other popular personalization methods you can use to make use of your customer data platforms. Each of these methods can be useful for brands, but each offers a different approach, and can even be used to address specific contexts or ideas. Some of the most popular methods include: Collaborative Filtering: Collaborative filtering makes use of behavior on an individual level to recommend content based on similar users’ behavior. Content-Based Filtering: Content attributes can also be matched to user preferences, to develop stronger relationships with your audience and create more dynamic content. Rule-Based Personalization: Predefined rules offer a great way to target personalized content. Predefined rules can include location-based offers, and personalized product recommendations according to past purchases. AI-Driven Personalization: Personalized product recommendations and personalized content can both leverage machine learning to create real-time customization. Omnichannel Personalization: Omnichannel personalization allows you to deliver personalized experiences across multiple touchpoints, from email lists to mobile devices, and more. Further Reading: Content Personalization: What It Is and 9 Ways to Use It for Your Marketing How to Implement a Content Personalization Strategy Source Whether you are focusing personalization efforts on your mailing list or other content, personalized recommendations and content requires some upfront planning. To help implement your ideal content personalization strategy, I have put together six important steps. First, make sure you: 1. Define Personalization Goals What is the purpose of personalization in your business? By defining your business goals, you can align your business objectives and your personalization efforts, to target engagement, retention, customer experiences, sales, or another metric entirely. Take some time to determine what you are trying to accomplish when you develop personalized customer experiences. 2. Collect & Analyze User Data CRMs, website analytics, and behavioral tracking can all gather information about previous interactions to help create personalized content based on customer behavior. This data can then be used to personalize content to customers and subsequently improve customer experience. 3. Develop Segmented User Profiles Segmentation is a great way to lump together individual customer behaviors to streamline and effectively tackle personalization. Users can be grouped together according to behaviors, interests, and demographics. Further Reading: AI Content Assistants: 13 Tools to Assist in Your Content Creation 4. Create Personalized Content Once you have gathered all of your information, you can begin customization and personalization. Recommendations, emails, and even website experiences can be tailored to create compelling customer experiences. Email marketing is one of the most common beneficiaries of personalization, but websites and recommendations can also benefit from Google analytics and other data. 5. Leverage Personalization Tools CMS, CDPs, and AI-driven recommendation engines can all be used to personalize experiences at scale, and do so without exerting too much additional time or effort. By leveraging personalization tools, you can implement content management that personalizes content without sacrificing time or value. 6. Test & Optimize From email marketing platforms to website performance, continually test and optimize your personalization efforts. A/B testing allows you to compare the different personalization efforts you put into practice, and determine which content strategy performs most effectively in your audience segments. Overwhelmed by Digital Marketing? Just released: my new book to help small businesses, entrepreneurs, and marketers master digital marketing in today’s digital-first world.Drawing on my Fractional CMO experience, Digital Threads simplifies complex strategies into clear, actionable steps for success. Transform your business today—grab your copy! Click the cover or button below to buy on Amazon. As you go over the steps across your digital channels, keep a close eye on tone and branding. Even within personalization efforts, you want to maintain consistent brand voice and tone across social channels. Real-World Examples of Content Personalization Although I have put together the basics of content personalization and ways to implement it in your own brand or content strategy, it can be helpful to evaluate real-world examples of personalization, regardless of device type or even native languages. Some of the best real-world examples of content personalization include: Amazon Amazon utilizes AI-driven product recommendations to both help its customers, and help its own sales efforts. While irrelevant content does still pop up occasionally, Amazon’s AI-driven recommendations create engaging experiences, and can be based on the time of day and real-time personalization, and use past purchases, browsing, and other metrics to develop personalization. These efforts ultimately contribute to $1 Billion in daily sales for the e-commerce giant. Further Reading: 19 Inspiring Content Marketing Examples to Learn From Netflix Netflix focuses on viewing history to personalize content suggestions. The home page of a Netflix account lists previously viewed series and movies, newcomers to the Netflix platform, and a series of suggestions based on what you have viewed in the past. This approach to personalization is a great one to nurture relevant experiences, as it allows users to organically engage with other series and movies that may capture their interest. By encouraging relevant experiences, Netflix can foster a sense of brand loyalty and appreciation. Nike Nike takes advantage of audience segmentation to hyper target marketing campaigns. This approach to personalization creates personalization options primarily based on demographic data, including age, sex, location, and more. By targeting ads using these metrics, Nike is able to appeal to a wide array of backgrounds. Decathlon Decathlon effectively uses personalized cart abandonment stories to help increase conversions and improve the purchase rate of relevant products. This is an important success story, because it highlights how effective even simple or small personalization efforts can actually be for a business owner. Challenges & Ethical Considerations Source As is the case with all data extracting practices and AI tools, there are some challenges and ethical considerations to be taken into account. Marketing teams should pay close attention to user boundaries, to make sure their personalization is a success story rather than a cautionary tale. When developing your personalization practices, consider the following: Privacy Concerns: Adhere to all GDPR, CCPA, and other privacy regulations to ensure that your user boundaries are being respected, and you are not gathering data that is protected or secured. This can be accomplished by only using well-vetted and trusted tools and using best practices. Over-Personalization: Invading your audience’s privacy and manipulating their needs or feelings is certainly something to avoid, so do not utilize content that engages in over-personalization. Algorithmic Bias: AI-driven personalization does rely on algorithms to develop content, so make sure that your AI tools are not relying on AI bias as it creates. Offering plenty of information can help prevent bias. Performance Measurement: To make sure that you are adhering to best practices, you can track the impact of personalization on engagement and sales. By keeping track of personalization impact, you can continually refine and improve your efforts and better serve your audience. There are different challenges and ethical considerations associated with personalization, especially where AI and data gathering are concerned. By adhering to best practices and all established guidelines for communication online, you can support your business while minimizing risk. Not all personalization tools are created equal. Some are ideal for eCommerce businesses, while others offer advanced technologies to cover a range of applications. Some of the best tools I have found for personalization include: CMS & CDPs: Hubspot, Acquia Convert, and Twilio Engage are all great tools to create and manage content and customers. Each of these tools can be used on its own to deliver personalization, or can be used in tandem with other tools to manage your customer lists and your content. AI-Powered Personalization: Adobe Target, Dynamic Yield, and Salesforce all offer great AI-powered personalization tools. These tools are incredible because they provide a way to optimize and streamline personalization. Customer Engagement Platforms: Braze, MoEngage, and CleverTap are all great options to help manage your customers’ journeys, and can help you create content at scale while supporting digital commerce. Website & Email Personalization: Finally, consider using Optimizely, Storyly, and Monetate for website and email personalization, as these are powerful tools to use across your digital channels to personalize on both websites and in email. In your personalization journey, remember that some tools will serve you for a time, but do not be afraid to move on when tools no longer serve your purpose or fulfill your needs. Further Reading: 25 Useful Content Marketing Tools for All of Your Content Needs Content Personalization Matters Now More Than Ever Content personalization may have once been optional, but it is optional no longer. From email campaigns to basic informative content on your sites, personalization is a necessity for any brand looking to engage and convert consumers in the modern age. In plain terms, brands are best off leveraging data, AI, and targeted strategies to create a dynamic, customized experience. By delivering these experiences, brands can build trust and drive revenue in one fell swoop. As technology continues to evolve, it is vital to stay ahead of the curve using ethical, scalable personalization. From email campaigns to webpages, personalization can help your audience feel far more engaged with your brand or company, and can help foster a sense of community, leading to increased engagement and improved conversion rates. Further Reading: 12 Ways to Come Up with Fresh Content Ideas for Your Social Media and Digital Marketing Actionable advice for your digital / content / influencer / social media marketing. Join 13,000+ smart professionals who subscribe to my regular updates. in spanish
rewrite this title in spanish How Local Legal Help Can Make a Difference After a Crash
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Car accidents are an unfortunate reality that many individuals will experience at some point in their lives. While the physical and emotional impacts are immediate, navigating the legal complexities that follow can be overwhelming. If you’ve been involved in a car crash, you may be entitled to compensation for medical expenses, property damage, lost wages, and other costs. However, securing this compensation can be a complex and confusing process without the right legal support. This is where local legal help becomes invaluable. In this article, we will explore how a local auto accident lawyer can assist you in securing the compensation you deserve after a crash.
The Importance of Hiring a Local Auto Accident Lawyer When it comes to handling an auto accident claim, hiring a local lawyer who is familiar with the area, the local courts, and the relevant state laws can make a significant difference. A local auto accident attorney understands the specifics of your region, including how local laws apply to your case, which can be a crucial factor in achieving a favorable outcome. In-depth Knowledge of Local Traffic Laws Every state and even individual cities can have specific traffic laws that influence the outcomes of car accident cases. A lawyer familiar with New Iberia’s traffic laws, for example, will have an in-depth understanding of how these laws impact your case. Whether it’s determining fault in a crash or understanding the intricacies of the local insurance regulations, having an attorney with specialized knowledge of your location’s laws can give you a major advantage.
Additionally, local attorneys will often have a strong grasp of regional driving patterns, common accident hotspots, and the most frequent causes of crashes in the area. This insight can play a crucial role in building a solid case on your behalf.
Building Relationships with Local Insurance Adjusters and Lawyers Local attorneys often have established relationships with insurance companies, local law enforcement, and other lawyers in the area. These connections can be invaluable when negotiating a settlement or litigating a case. Insurance adjusters and opposing counsel are more likely to take a local lawyer seriously because of their established presence and reputation within the legal community.
Furthermore, a lawyer who has worked in the local area for years will know how to effectively communicate with key players involved in the claims process, including witnesses, law enforcement officers, and medical professionals. This network of resources can expedite the process and help you receive a fair settlement more quickly.
Understanding Local Court Systems Navigating the court system can be one of the most daunting aspects of an auto accident case. Local legal help is especially important when it comes to court proceedings. A lawyer who regularly practices in the local courts will be well-versed in the procedural rules and nuances that may affect your case. They will know how to present your case in front of local judges and jury members, ensuring that all necessary paperwork is filed promptly and correctly.
For instance, if your case proceeds to trial, your local attorney will be familiar with the courtroom layout, the tendencies of local judges, and how juries in the area typically respond to certain cases. This familiarity can increase your chances of success.
How Local Lawyers Can Help You Navigate the Claims Process After a car accident, you are likely dealing with medical bills, emotional stress, and potentially lost wages. During this challenging time, you need a legal advocate who can guide you through the complex claims process.
Investigating the Accident An experienced local lawyer can conduct a thorough investigation into the accident. They will know where to look for evidence, including traffic camera footage, accident reports, witness statements, and photos from the scene. Local lawyers also have an in-depth understanding of how to collect and preserve evidence that is most relevant to your case.
This investigation is crucial in determining who is at fault in the accident. A local attorney can work with accident reconstruction experts and other professionals to build a solid case to support your claim. This investigation can help identify all parties responsible for your injuries, including negligent drivers, municipalities with poorly maintained roads, or defective vehicle manufacturers.
Communicating with Insurance Companies One of the most stressful aspects of an auto accident is dealing with insurance companies. After the crash, the insurance companies may try to minimize your compensation or deny your claim outright. A skilled local attorney can take the burden of negotiating with the insurance companies off your shoulders. They will handle all the correspondence and negotiations, ensuring that you don’t inadvertently say something that could harm your case. A local attorney is also likely to have experience dealing with the insurance companies that cover accidents in the region. Their familiarity with the insurance landscape can help them secure a higher settlement for you.
Fighting for Fair Compensation Insurance companies often offer settlements that are far lower than what you are entitled to. A local attorney will work to ensure that you are not taken advantage of during this process. They can calculate the full extent of your damages, including medical bills, lost wages, pain and suffering, and future expenses, ensuring that your settlement covers all your needs.
If the insurance company is unwilling to offer a fair settlement, your local lawyer will not hesitate to take your case to court. They will fight for your rights and make sure you receive the compensation you deserve.
Why Local Legal Help Is Crucial for Personal Injury Cases A personal injury case resulting from a car accident can be complicated. Local lawyers have a wealth of experience dealing with these types of cases and know exactly what steps to take to maximize your chances of a successful outcome. Below are some of the specific ways local legal help can make a significant difference after a crash.
Tailored Legal Strategies A local lawyer can craft a legal strategy that is specific to the unique details of your accident and the laws in your area. They understand the local court culture, what judges tend to focus on in personal injury cases, and what types of evidence are most persuasive. This allows them to present your case in the most compelling way possible.
Moreover, local attorneys often have access to expert witnesses and other professionals who can provide valuable testimony. They will know which medical professionals or accident reconstruction specialists are respected in the area and how to use their testimony to strengthen your case.
Reducing Stress and Offering Emotional Support After an accident, dealing with the legal complexities of your case can add to the emotional and physical toll of the crash. A local lawyer can provide not only professional legal support but also emotional guidance throughout the process. They are often more accessible to meet with you in person, which can offer you peace of mind. Knowing that you have a trusted advocate by your side can significantly reduce stress during a challenging time.
Additionally, a lawyer who understands the local community is often more empathetic to the challenges you face, especially if you are from a smaller area. They will prioritize your well-being while also ensuring your legal rights are protected.
Access to Local Resources and Experts In personal injury cases, experts such as medical professionals, accident reconstruction specialists, and economists can be essential to proving the extent of your injuries and losses. A local attorney is in a better position to know who the best local experts are and can leverage these connections to strengthen your case.
Whether you need someone to evaluate the long-term effects of your injuries or need expert testimony on the mechanics of the accident, your local lawyer will have access to trusted resources that are critical to your case’s success.
Conclusion: Secure Justice with Local Legal Help When navigating the aftermath of an auto accident, it’s essential to have legal help that understands both the complexities of the law and the intricacies of your local community. Hiring a local attorney provides you with access to invaluable resources, in-depth knowledge of local laws, and the support necessary to achieve a favorable outcome in your case.
If you have been involved in a car crash, it’s important to get professional legal guidance to help you through the process. Working with a lawyer who understands the local court system, insurance landscape, and traffic laws can significantly improve your chances of securing fair compensation. If you want to get justice with a New Iberia auto accident lawyer, consider reaching out to local attorneys who specialize in personal injury cases. For more information on how legal professionals can assist with personal injury cases, explore this resource on auto accident lawsuits, or discover how Laborde Earles Injury Lawyers can assist you. Let a local expert fight for the compensation you deserve.
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rewrite this title in spanish #752: The Art & Science of Sales Page Copy: Tips From Pro Copywriters – Amy Porterfield
rewrite Listen on… Simple strategies for writing irresistible copy and selling more of your product instantly.
My friend, I know your goal as an online business owner is to attract as many people as you can to your life-changing product. And believe me, you can’t do that without some killer copywriting skills – or the text and words that sell your product and inspire action. Having an incredible offer is fantastic, but selling it can be tricky if your audience isn’t drawn to your sales page. I’ve successfully launched Digital Course Academy so many times, but I continue to tweak my copy frameworks to get even better results than before! So, even if your product has been in the market for years, there’s always room for adjustments to align with industry trends or the evolving needs of your audience. Today, I’m sharing some super easy strategies I’ve tried and tested to boost your messaging game and talk to your audience on a human level – without any of that fancy language and jargon no one understands. Whether you’re writing emails, social media posts, or copy for your website and sales page, these tips will help you create content that people will love! In this episode, I share: (4:47) How to clearly define the problem your offer solves (9:40) Simple tips for writing personalized, intimate, and effective sales copy
(12:36) A real life example of how to use a statistic in your messaging (16:39) The two frameworks my team uses to write copy in the right place at the right time (21:16) Why you should be testing and updating sales copy in real-time during launches
(29:51) Tips and strategies for writing for social media and email Listen in and get ready to sell your product instantly with these impactful copywriting tips. Soon enough, you’ll be a pro at writing content that your audience can’t resist!
Click here to listen!
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Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now! !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version=’2.0′; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,’script’, ‘https://connect.facebook.net/en_US/fbevents.js’); fbq(‘init’, ‘397525423930890’); fbq(‘track’, ‘PageView’); !function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod?
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rewrite this title in spanish Threads Maintains Growth Momentum, as X and Bluesky See Slower Take-Up
rewrite With Threads passing its 20 month mark recently, and amid ongoing discussion about the potential for the app’s growth, and the relative decline of the platform formerly known as Twitter, it’s worth checking in on exactly where the real-time social market is at, and what kind of growth Threads, X, and Bluesky are currently seeing.
So, is Threads still on track to defeat X?
Well, definitely its user growth momentum is more significant: As you can see in this chart, since launching in July 2023, Threads has seen steadily accelerating growth, with the app now up to 320 million monthly active users. Threads is also seeing strong download momentum, and the signs do suggest that Threads is on track to exceed 400 million users this year.
Though that would still leave it a fair way off of X, which, as of last month, is now claiming 600 million active users. Which is a significant audience, but as you can see, X has only added around 50 million users in the last year, versus 200 million on Threads. So Threads’ growth rate is significantly higher, which makes sense, as it’s the newer of the two, but it also bodes well, at this stage, for its acceleration in the longer-term race. But based on these figures, Threads is unlikely to catch X this year. That is unless the app gains some significant growth momentum, and with Threads putting a bigger focus on sports and real-time content of late (sports are the most discussed topic on X), that’s also a possibility. Bluesky is also still seeing steady growth momentum, though it remains a long way off the other two. Bluesky went from 5 million users in February last year, to 35 million now, and it’s also added 5 million more in the first four months of this year. So people are still signing up, though its growth momentum has slowed from the rapid acceleration it saw in the last quarter of 2024, when it was adding an extra 5 million per month for four four-month stretch.
That could suggest that Bluesky’s momentum is now gone, leaving X and Threads to battle it out for supremacy, though a misstep from either will likely see Bluesky’s growth get another shot in the arm at some stage. (Also, Mastodon, the other great decentralized social hope, is currently sitting on less than 900k active users).
But really, in terms of mass appeal, we’re talking X versus Threads, and based on the growth charts, Threads is seemingly on track to win out, long term, with X’s growth slowing significantly, and even that growth data being somewhat questionable. Because X has repeatedly shared conflicting usage data, so it’s hard to know if it’s reported figures are actually correct.
But going on what Elon and Co. are saying, Threads should still be on track to exceed X’s monthly user counts by the end of next year, though a shift in momentum could see it happen even faster.
Unless Meta makes a mistake, and it loses the thread. in spanish
rewrite this title in spanish How the TikTok algorithm ranks content in 2025 + tips for visibility
rewrite TL;DR Instead of chasing broad, unpredictable viral hits, prioritize content that resonates deeply within your niche community on TikTok. The algorithm favors content that aligns with specific groups (e.g., #BookTok, #SportsOnTikTok), amplifying visibility in these engaged audiences. The TikTok algorithm heavily weighs watch time, especially in the initial moments. Starting videos with a strong hook (a question, a preview of the payoff, or striking visuals) can boost retention and signal quality content worth recommending. The algorithm relies on video information like captions, hashtags, and sounds to categorize and recommend content. Optimizing for search with relevant keywords (via TikTok Creative Center) and using trending sounds can significantly increase your discoverability. Hey, can you just post a viral TikTok real quick? It’s a request too many social marketers have had to face. Fortunately, attitudes toward virality are shifting. Hoostsuite’s Social Trends 2025 Report identified micro-virality as an important trend in which brands focus on gaining visibility and traction within their core community. This aligns well with the TikTok algorithm, which is all about building communities of people clustered around shared interests and passions. When you understand both the TikTok algorithm and your own audience, you’re well set up to create content that resonates, gains traction, and leads to real business results. What is the TikTok algorithm? The TikTok algorithm is a proprietary ranking system that determines which TikTok videos to recommend to each user. No two TikTok users will see the same combination of TikTok videos on their For You Page—this feed is unique and highly personalized. In fact, the type of content you see on your FYP will evolve over time, as the algorithm catches on to your changes in your interests and viewing preferences. Here’s how TikTok itself defines the For You feed algorithm: “A stream of videos curated to your interests, making it easy to find content and creators you love … powered by a recommendation system that delivers content to each user that is likely to be of interest to that particular user.” How does the TikTok algorithm work in 2025? The main factors that influence the TikTok algorithm are user interactions, video information, and device and account settings. 1. User interactions Every action you take on TikTok provides the app with information about what kind of content you’re most interested in. Here are some of the user interactions that will impact what shows up on your For You feed: Videos you’ve liked or shared on the app Videos you’ve added to your favorites Videos you’ve marked as “Not Interested” Videos you’ve reported as inappropriate Interests you’ve expressed by interacting with organic content and ads Which accounts you follow Comments you’ve posted Creators or sounds you’ve chosen to hide How long you spend watching a video Content you create on your own account The positive signals tell the algorithm to serve more similar content, while the negative ones will prevent similar content from showing up in your feed. 2. Video information The TikTok algorithm also collects information about the videos you seek out through search and the overall types of videos you watch in general. Video information signals include: Captions Sounds Hashtags Effects Trending topics Video length 3. Device and account settings This doesn’t have as much influence as the user interaction and video information signals, but device and account settings still factor in. These are the settings TikTok uses to optimize performance. But because they’re based on one-time settings choices rather than active engagements, TikTok doesn’t deem them to be quite as relevant. Some of the device and account settings included in the TikTok algorithm are: Language preference Country setting (you may be more likely to see content from people in your own country, or videos that are particularly popular in your country) Device type Categories of interest you selected in your new user preferences If you’re not happy with the recommendations you’re getting, it’s possible to reset your own personal algorithm. Head to Settings and privacy, tap Content Preferences, then Refresh your For You feed. You’ll start with a fresh slate of popular new content. You can also train your algorithm with the Not interested feature. Press and hold a post or tap Share, then tap Not interested. You can also set up filter lists to remove content containing specific words and hashtags. 9 tips for getting picked up by the TikTok algorithm 1. Find your community Connecting with existing communities is important on every social network. But the way TikTok’s algorithm works, it’s even more important to engage with specific subcultures on this social media app than on, say, Facebook. On other platforms, people spend most of their time engaging with people they already know or accounts they already follow. On TikTok, though, users are engaging with content primarily through the For You feed – a feed full of fresh content from entertaining strangers. But those strangers can quickly gel into a community. In fact, TikTok users are four times more likely to say that TikTok is the best platform for being part of a community. And 72% of women on TikTok say it’s easy for new communities to connect and bond over shared life experiences on the platform. Here’s how TikTok itself describes its community culture: “Communities shape their own lingo, aesthetics, and styles that are distinctly unique to the platform, yet they remain inclusive, inviting everyone—brands included—to join in, explore, and co-create.” Tap into an existing community and you’ll likely find your content amplified to that audience. Fortunately, TikTok subcultures tend to congregate around hashtags Some of the fastest growing communities on TikTok include: #BookTok: This community of book lovers saw more than 1.2 million posts in the first ten months of 2024. Note that the more niche #Romantasy community saw a 300% increase in posts in 2024. #SportsOnTikTok: This hashtag saw a 350% increase in posts in 2024. Meanwhile, #WomenInSports saw a more than 2400% increase! #Science and #STEMTok: TikTok’s dedicated STEM feed, which became available to all users by default late in 2024, partly explains the 45% increase in posts to the #Science hashtag in 2024. Understanding your most valuable subculture can also help you plan your content creation that connects authentically with TikTokers, creating greater credibility, brand loyalty, and even more exposure. TikTok users want brands to take this approach: 76% say they like it when brands are a part of special interest groups on the platform. TikTok’s Audience Insights can help you find your subculture by identifying the interests and hashtags most relevant to your target audience. You can even find the “Bottom 10” interests for your audience so you can avoid cheating content in those categories. To access Audience Insights, open TikTok Ads Manager and hover over Analytics, then click Audience Insights. Note that you don’t have to be a TikTok advertiser to use this tool. To go more in-depth, check out our full guide to audience research. 2. Maximize the first moments TikTok moves fast. This is not the platform to add a wordy intro before you dive into the meat of your video. The hook needs to inspire viewers to stop scrolling. Remember: Watch time tells the TikTok algorithm that this is content worth sharing with other viewers. The first three seconds are critical. TikTok recommends starting off with a question that your video will answer, setting a timer or including the time in your title, or flashing ahead to a quick preview of the end result before walking viewers through a process. This video from the Met Museum walks users through getting to the Cloisters. But before diving into the step-by-step navigation, it leads with some gorgeous shots of the Cloisters themselves. Who wouldn’t want to go … and therefore watch the video to find out how to get there? 3. Optimize for search As important as hashtags are for your TikTok strategy, don’t forget about the importance of keywords. TikTok SEO is critical to teach the algorithm just what your content is about… and to allow interested TikTokers to find it, of course. Destination Madison created a TikTok series called Madison’s Iconic Eats, playing off pop-culture themes like set-jetting: “Social search and TikTok SEO is a huge focus for us,” says Sarah Warner, PR & communications manager at Destination Madison. “We want to anticipate what people are looking for and make sure that when they’re looking, they find us first. Doing so gives our content longevity and helps new people find us every day, even when we aren’t posting.” You could search for trending keywords that match with your content. Or, like Destination Madison, you could use trending topics and keywords to inspire your content. TikTok captions can be a maximum length of 4,000 characters, which means you’ve got plenty of room to work with. Start looking for trending keywords by region and industry in the TikTok Creative Center. (And if you’re stumped for what to write, try our social media caption generator.) Keep in mind that your caption is not the only place to include keywords. TikTok can also pick them up from your voiceover or text overlay. 4. Create high-quality content specifically for TikTok This should be an obvious one, right? Low-quality content is not going to find its way to the For You feed. But just in case you need proof, TikTok’s internal data shows that high-quality content creators get 67% more watch time per video view, three times as many views, and more than 40 times greater follower growth. And since TikTok is unlike other social platforms, high-quality content is TikTok-first content. In fact, 79% of TikTok users prefer brands that understand content creation specifically for TikTok. You don’t need any fancy equipment. In fact, TikTok research shows audiences prefer a “less-polished, authentic aesthetic.” What you do need is decent lighting, a good microphone if you’re going to record audio, and some quick edits and transitions to keep the visuals moving. Here are ways to embrace the TikTok-first aesthetic: Try different video lengths. Videos recorded in TikTok can be up to 10 minutes long, while uploaded videos can be up to 60 minutes long. TikTok says users spend half their time watching longer videos. But keep an eye on completion rate, an important signal to the algorithm. Experiment with aspect ratio. Yes, you can now upload horizontal videos to TikTok, and they’ll play in full screen mode on phones. These will also work well with TikTok’s improved desktop interface. We’re not suggesting you abandon vertical videos, but it’s worth testing both formats, especially for different lengths. Dive into editing. Play around with TikTok’s built-in features like effects and text treatments. According to TikTok: “These native features help keep your content feeling native to the platform which can also help get it on more For You pages!” Try different formats. 76% of TikTok users say they enjoy a mix of images and video on the platform. Carousels are great too, like this example from @chipotle: Showcase expertise: Specialized content that highlights unique knowledge and expertise elevantes the quality of your TikTok offering and connects to your niche. A couple of suggestions straight from TikTok are to solve a problem, share a hack, or teach something step by step. Add text to your video: Captions are in general a best practice for accessibility. Text like headlines and intro cards can also help draw viewers in and keep them engaged. And heads-up: More than 30% of TikTokers watch videos on mute and need captions for content. Leave them out and you’re missing out on a third of potential viewers. 5. Post at the right time for your audience Posting at the right time is important for all social media platforms, and that includes TikTok. (That’s why we made this handy cheat sheet of the best times to post on every social platform.) Engagement with your content is a key signal to the algorithm, and the best way to get engagement is to get in front of TikTokers when they’re actively using the app. Hootsuite’s research with Critical Truth shows that overall, the best time to post on TikTok for engagement is late night Saturday through just past midnight on Sunday. But for best results, you need to know the best time to post for your specific audience. And for best results with the TikTok algorithm, you need to post at the best time to extend reach, which is not always the same as the best time to maximize engagement. Fortunately, reach is a key goal available in Hootsuite’s Best Time To Publish feature. This handy tool provides custom recommendations based on your past performance and tailored to your unique audience and their activity patterns on TikTok. When planning your posting times, consider that the average brand posted 11.5 times on TikTok in Q4 2024. X is the only platform on which brands post more often. 6. Engage with other TikTok users Interacting with other TikTok users is a surefire way to build engagement… which in turn will tell the algorithm you’re an account worth putting on people’s FYP. Whether you’re an individual content creator or a brand, TikTok recommends a “react, respond, and remix strategy” for maximum engagement. React to trending content Respond to trending questions or prompts Remix trending ideas with creators Duets, Stitch, and video replies to comments are great ways to engage this strategy. Stitch is a tool that allows you to clip and integrate moments from other TikTokers’ content into your own. Duets, meanwhile, allow one user to record a “duet” with another user by commenting alongside the original creator’s video in real time. Video replies to comments let you create new video content based on comments or questions on your previous posts. The default settings on TikTok allow others to create Duets and Stitch videos using your content. If you want to change this for any particular video, tap the More options … icon on the video, tap Privacy settings, then toggle off Allow reuse of content. You can also turn off these features for your whole TikTok account, but that would limit the opportunities for other TikTok users to engage with your content, decreasing discovery potential. Finally, be sure to engage with your audience in the comments.76% of TikTok users say brands that post or reply to comments on TikTok feel like part of the community, and 68% of TikTok users say brands should use the comments section to better understand their audience. 7. Use the right hashtags As you’ve seen, hashtags are an important way to connect with communities and new audiences on TikTok. But don’t go overboard. TikTok recommends just two or three relevant hashtags per video. To find trending hashtags, head to the TikTok Creative Center. Click on the Analytics button next to any trending hashtag to see a full breakdown of its popularity, including audience demographic details and related interests. Source: TikTok Creative Center Keep your eyes peeled for hashtags related to challenges. These are a good way to come up with new ideas for content… and the algorithm will appreciate the participation, too. Plus, users want to get involved: 77% say they like it when brands create new challenges, trends, or memes. 8. Use trending sounds and music Like we’ve already said, participating in any kind of trend is a good bet when aiming for the For You feed. Sounds are a big part of TikTok culture, with audio clips that take on lives of their own. TikTok specifically says that using trending sounds or music can help make your videos more discoverable. Bonus: Videos with background music get an average 98% more views than those without. You can get a sense of the latest trending sounds just by keeping an eye on your For You feed. But to get more specific, you can find trending songs by region in the TikTok Creative Center. Just like for trending hashtags, you can find analytics data like audience demographics and related interests. Note that this section of the Creative Center only includes songs, not user-generated original sounds. For a deeper dive into TikTok trends to lean into, try using the TikTok Symphony Assistant. This platform-native AI tool can help you source trending sounds, music, and themes that fit your specific creative needs. 9. Be real – and have fun TikTok just isn’t the place for buttoned-up, overly polished content. The most popular content on TikTok is playful and unpredictable, so have some fun. Maybe some behind-the-scenes content After all, 77% of TikTok users say brand videos should offer a view into their (and their employees’) everyday lives. TikTok users want to see brands experiment and have fun on the platform: 79% say brands should experiment with different topics to see what suits them best on TikTok. And 40% say brands that show personality are more relevant. 14 things the TikTok algorithm will penalize When planning your content strategy, it’s just as important to understand what types of content the TikTok algorithm will not recommend. The following types of content are ineligible for recommendation in the For You Feed. They may also be harder to find in search. Content created by anyone under 16 years old Hate speech and hateful behavior Disordered eating and body image Dangerous activity/dangerous challenges Nudity and body exposure Sexually suggestive content Shocking and graphic content Misinformation False or unverified claims about civic and election integrity Fake engagement (such as “like-for-like”) Unoriginal content (such as content uploaded with a watermark or a simple GIF) Gambling Promoting tobacco or drugs, or showing excessive alcohol consumption Live content with the main goal of driving people off-platform. Content not suitable for young people may be restricted to audiences over 18. And content that violates the Community Guidelines will be removed altogether (and could result in a strike against your account). If you post content that falls into any of these categories, you’ll see that information in TikTok Analytics, where you can also file an appeal. Grow your TikTok presence alongside your other social channels using Hootsuite. Schedule and publish posts for the best times, engage your audience, and measure performance — all from one easy-to-use dashboard. Try it free today. in spanish
rewrite this title in spanish How to Create Killer Blog Titles Using Your Data, Tools & Popular Formulas
rewrite As bloggers, we face a common problem: what to title each blog post. In particular, how to pick a title that not only describes the contents of our posts but entices people to read it. Especially if you’re in a competitive niche, the second part can be a bit more difficult than specialized topics. Not only do you want people to read your blog post, but you want it to ensure that people feel their time was well spent by reading the post. In part, this includes the need for blog titles to match the contents well. Unfortunately, in many cases, this is easier said than done. Most of us can write a title that describes our post, but it might be a bit dry. Or, it might miss the mark for search engines. In this post, I’ll look at ways to write blog titles. In particular, titles that not only describe and entice but also appeal to search engines. Better yet, with the right planning, you can write great blog titles without their being tacky clickbait. Here’s how to do it. Why are Blog Titles Important? In short, blog titles are important because they determine if someone will click through on search engine queries. This can be the difference between your posts getting a lot or little search engine traffic. And if you have a goal of becoming very influential in the blogosphere, getting plenty of search engine traffic is very important. Awesome post titles, combined with great blog post SEO techniques, provide a great chance of success. Blog titles also determine if someone will click through if they see your post on social media or in an email. In this case, people aren’t necessarily looking for content on a particular topic. Either they are interested in your content from a social media or email perspective, or they have another connection with your content. For instance, the target audience might be industry leaders who subscribe to a newsletter or Twitter list. Here’s the thing with email and social media distribution: In many cases, your potential readers see a lot of blog post titles over the course of a day or week. So, when they see yours it’s important to convince them that your post is worth their valuable time. This isn’t easy because data suggests that 80% of post readers never look past the headline. This means that writing great blog titles should be a priority for every blogger, personal or corporate. How to Optimize Your Blog Title for SEO Of course, one of the most important reasons why blog titles are critical to SEO is that they describe your post. So, search engines are pure gold from an indexing standpoint. Write the wrong title, and there’s a high chance your post won’t get put in the right place, or almost as bad, get buried on page two of Google. As we all know, neither of these outcomes are desirable. To avoid these problems and maximize your SEO, make sure your target keyword is included in the title. In particular, this signals to search engines that your blog post belongs in the search results for that keyword. Then, as with many other things SEO, the earlier you can include your target keyword in the blog titles the better. That’s because the early placement of a keyword helps to indicate its overall importance to the content. With that said, you don’t want to write awkward blog titles, so plan accordingly. Further Reading: 10 Top Tips to Increase Your Blog Post SEO Which Blog Titles are Working Well for You? As most of us know, the best indicator of future behavior (or performance) is historical data. To that end, one of the best places to find successful blog titles is analytics data. To access this data for Google results, go to your Google Search Console, go to Pages, and then do a reverse search from best to worst for CTR. This information will give you an idea of the SEO titles that are already working well for you. That’s because titles with a high CTR have already achieved success on the search engines, or they wouldn’t get much traffic. Likewise, traffic information from your CMS or domain host can tell you how often people arrive from social media, email, and other distribution channels. With that said, don’t expect huge numbers. According to a Databox survey, the average CTR for blog posts hovers around 2%. Of course, if your blog post ranks well in overall search results, that 2% can add up fast. Once you have found successful blog titles, think about why they might’ve been successful. We’ll look at this idea in more depth later on. Which Blog Titles Work Best for This Blog: Popular Blog Title Formulas to Emulate Before we delve into the idea gathering and writing process, let’s look at some titles that I have found successful over time. I’ve chosen these examples based on my own Google Search Console analysis for recent posts with high CTR and decent traffic. Also, I’ve broken them down into categories to help you navigate the options. Question posts First, there’s the question post, directly targeting questions people ask in a search engine. Successful titles include: Both of these blog titles describe exactly what I’m discussing in the post. Helping people Second, some blog posts focus on helping people avoid problems. I don’t try to focus on these, but they sure do spark interest. Titles include, Once again, I target people who want to know about these topics. But at the same time, I make the title intriguing enough to potentially “edge out” a competing article. Ideas and features posts Third, there are lots of XX ideas/features posts. People love listicles of ideas/features for inspiration or research: The formula is simple: I tell you what is on the list, and then tell you how many items there are on the list. This way, potential readers have the right expectations. “How To” posts Fourth, I write a lot of “how-to” educational posts: Once again, there’s a clear description of what is in the post. And if this is what someone’s looking for, it’s clear that’s what they are going to get. Overwhelmed by Digital Marketing? Just released: my new book to help small businesses, entrepreneurs, and marketers master digital marketing in today’s digital-first world.Drawing on my Fractional CMO experience, Digital Threads simplifies complex strategies into clear, actionable steps for success. Transform your business today—grab your copy! Click the cover or button below to buy on Amazon. How to Find Inspiration for Your Blog Title With that in mind, how do you get inspiration for your blog titles? Although most of us have no problem writing the post itself, it’s easy to get writer’s block when composing the perfect title. Fortunately, Google is incredibly helpful here. First, you should simply do a Google search for your target keyword and examine the winners. In other words, what’s great on page one, or even page two? With the winners in mind, what unique angle can you take that hasn’t been covered but would be attractive? This is not only helpful for blog titles but your post at large. The idea is to have your post title jump off the page at people and convince them to read it. And, as you write the title, try and make it sound interesting, rather than simply making it descriptive. Remember, as people read your post it also helps SEO over time. Blog Title Generator Tools That Can Help You Create a Better Blog Title Of course, picking blog titles can still be difficult, even using Google and analytics as a source of inspiration. After all, there are only so many ways to say something, and in some cases, competing blog titles can seem too similar. Luckily, there’s another option: using title generator tools that help you write or tweak a title. Let’s look at some of them. CoSchedule’s Headline Analyzer This is a simple tool that helps you analyze blog titles that you’ve already written. Simply type in the headline, and you’ll get feedback that includes, among other things, word balance, sentiment, clarity, and skimmability. These help you see how well the title might come across to potential readers, whether or not it’s clear, and how well it represents what your blog post is about. Hubspot Blog Ideas Generator Not sure what to write about? Simply plug up to five nouns into this ideas generator, and you’ll get suggested blog titles. It’s up to you what you want to do with the title. Just be warned: it can give you “interesting” results. SEOPressor Blog Title Generator This is a more sophisticated version of the blog titles generator above. Specifically, you can not only list a noun or term but assign a category to the term. For instance, “sneakers” is a brand or product. The suggestions take this information into account. Don’t like the first five options? Refresh for more. BLOGABOUT by Impact For this blog titles tool, you first select what you want to blog about (example: “your opinion”). Then, the tool starts giving you “fill in the blank” suggestions (example: The __ tools your ___ needs now). The result is a pithy headline you can use. And if you want to save it for later, there’s a “notebook” for registered users. Portent Idea Generator This is another blog titles generator that works with a simple word or phrase. Then, you get a random title that (usually) makes sense. Save your idea for later or use it right away. Tweak Your Biz Title Generator If you want to copy and paste your blog titles, check this one out. You’ll need a topic, and specify if it’s a noun or a verb. Finally, tell the generator if you want sentence caps, title caps, or all caps to make the results copy-paste ready. Also, this title generator is meant for both articles and blog posts, making it a bit more versatile. Sumo’s Kickass Headline Generator This one’s a bit more sophisticated. You start by selecting the type of content you want to write, such as a numbered list or a how-to. Then, you’ll fill out a form that includes type-specific factors. Finally, you’ll get a list of blog titles that fit the bill. Sharethrough’s Headline Analyzer If you think your headline is great but want another opinion, try this one. You’ll input your blog titles, and they’ll analyze them for you. This analysis includes strengths and weaknesses, as well as suggestions. Just note that not all suggestions will be appropriate, so you’ll need to use good judgment. FatJoe’s Blog Post Title Headline Generator FatJoe is a company that does SEO content creation, among other things. With this tool, you’ll input a keyword or topic. Then, you’ll get several auto-generated blog titles. As with some other tools, many of the options seem random. Others might need minor tweaks, while a few are great. Tools That Can Help You Optimize Your Blog Title Post-Publication Of course, in some situations, we originally choose blog titles that don’t work very well. Sometimes the title falls flat or somehow deprives the article of its full potential. Or, the blog title might prove to not be that SEO friendly, or inconsistent with the overall topic of your blog post. When your title proves to be “off” somehow, it’s time to revise. Here are some options that can help you. Google Search Console This works by looking at the search queries that brought people to your post and aligning your title with them. When you use the Search Console information, you can also improve SEO or answer to a “competitor. In some cases, you’ll even end up switching to a closely related keyword. Clickflow With Clickflow, you can leverage historical Google Search Console data and perform A/B tests to get more impressions and click-throughs. So, while Search Console is mostly up to the minute, Clickflow monitors results over a longer period of time. In addition, their algorithm helps improve your blog titles by deciding which of two options is better for SEO. Then, you can simply update the headline in your CMS. It couldn’t be easier. As with so many other parts of blogging, writing blog titles can be a challenge. With all the factors that we need to consider, it’s much more difficult than writing a simple description of the blog post. Fortunately, there are a lot of principles you can follow, and tools you can leverage, to make the task easier. Be sure to try a few, and see how they work. Further Reading: 45 Essential Blogging Tools to Improve Your Writing and Increase Your Traffic Hero photo by Karim Ghantous on Unsplash Actionable advice for your digital / content / influencer / social media marketing. Join 13,000+ smart professionals who subscribe to my regular updates. in spanish
rewrite this title in spanish Now is The Time to Earn a Master’s Degree in Software Development
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As we move further into the digital and information age, software development will continue to be a popular field for innovation and career pursuit. Many people are interested in launching a career in the field, however, they do not have the academic background or qualifications for the job. Fortunately, new programs are available for people looking to earn an MS in software development in under a year. Despite popular belief, a computer science background is not required for a career in this field, and there are more efficient ways to secure job placement and experience.
With a broad definition of creating, designing, deploying, and supporting software, there are so many avenues for budding professionals to pursue in this industry. There has also been tremendous growth in the industry in several states across the United States, with Texas, New York, and Virginia at the forefront. Additionally, software touches every aspect of our lives, from apps and APIs to credit cards and bank accounts. From the automotive industry to content development, there are no boundaries regarding software’s benefits. With new and efficient programming, the path to becoming a software developer is more accessible than ever. To complete the program, one doesn’t need a relevant academic background, and schedules can be tailored to foster both in-person and remote learning. These flexible options are more attainable than traditional Master’s programs and offer more real-world experience. Students leave these programs feeling equipped to succeed in the job market and supported by mentors and leaders around them every step of the way.
Source: YU Global
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rewrite this title in spanish #753: 5 Time Saving Automations Every Entrepreneur Should Have – Amy Porterfield
rewrite Listen on… Save time and money with day-to-day task automation in your online business. Creating automation in your business can help you streamline your tasks and save time every single day.
Whether you’re a business owner just starting out or a seasoned entrepreneur, building automation systems in your business is key to helping you delegate and create processes that will help you succeed. The bonus? When you create automation in your business you’ll also have the flexibility in your schedule you’ve always dreamed of. I know, I know, you might be thinking, “But Amy — this sounds too good to be true!”
And while it may seem like a miracle for your business, I can assure you that with just a little patience and follow through with the step-by-step process I give you, automation will be yours! In this episode you’re about to learn my favorite tips and tools to create: Auto-responders in your emails for all the FAQs that land in your inbox
Seamless scheduling systems (no more headaches!) Social media content creation so you can batch and post with ease
Standard operating procedures — every job now has a “how to do this” list
A process for hiring a Virtual Assistant to provide ongoing help Plus, just to make things interesting, I have a fun accountability challenge at the end and I want to make sure I’m cheering you on as you implement your automation so you can spend more time on all the things you love!
In this episode, we discuss: (4:41) Automation saves you time, money, and precious energy. It eliminates human error and allows you, and your team to focus on the big picture. (7:32) Email automation. Only check your email once a day and set up an autoresponder for the other times. (9:06) Create guided responses for common email questions that you get. You can still add a personal touch. You can use Boomerang to mark your email to go away and come back on another day.
(11:15) Scheduling automation. Schedulicity is an online calendar that you can integrate with your calendar and create a personalized link with your availability.
(12:37) Automating social media and weekly content. A social media automating tool will allow you to plan out your social media all at once. (14:49) Managing emails from your community. ConvertKit is a good solution if you’re just getting started. (17:00) Standard operating procedures or SOPs. These documents will save you a lot of headaches down the road when you hire and scale your team. (19:05) Compile tasks that can be passed off to a professional VA, even if it’s just for a few hours a week. This will allow you to stay in your zone of genius.
(20:05) Action steps: Decide on one automation step that you can set up within the next 7 days. Send me a DM and tell me about it! Click here to listen!
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rewrite this title in spanish Bluesky Adds Longer Videos, DM Requests Folder
rewrite Open source Twitter-clone app Bluesky has announced its latest app update, with longer videos, a new chat requests filter, and additional language translation options.
The main update is an extension of its video limit, with users now able to post 3 minute long clips in the app. Up till now, Bluesky users have been limited to 1 minute videos attached to their posts (do they still call them “skeets”?), but from now on, with the latest version of the app, you’ll have triple that capacity.
Video has become a bigger focus for the platform, as it has for every social app, with Bluesky also adding a dedicated video feed earlier in the year, as well as a video tab on user profiles.
As such, longer video uploads is a logical update, which will expand its capacity for video engagement.
Bluesky’s also added a new “Chat Requests” folder, where DMs from users you’re not connected to will go: Users will then be able to accept or reject these mysterious missives.
It’s also added a new profile mute option on posts, which will make it easier to get rid of unwanted attention:
“Tap the three-dot menu and select «Mute account» to mute directly from a post.” Bluesky saw a 17x increase in user-submitted reports last year, which aligns with its overall usage growth, but it also likely means that the team will need to explore more control options to cater to this aspect.
Finally, it’s also added three new community translations: Welsh, Scottish Gaelic, and Esperanto.
It’s still too hard to say whether Bluesky is going to catch on in a significant way, and become a real contender for the major social apps.
It definitely has established a solid user base, with some 30 million active users, according to the latest tracking data, while it’s also seen massive growth over the past year. All of these are good indicators, with an expanding audience that’s steadily growing momentum, bringing even more people to the app.
But still, 30 million is a long way off of X (500m MAU) and Threads (320m MAU), and without the network effects of those bigger apps, it’s difficult to see how Bluesky is going to gain the necessary upswing to really challenge those other platforms. It’s also worth noting that Bluesky’s momentum is slowing. After gaining 10m additional users in the three months between September and November last year (taking it to 20m MAU), it’s taken four months to add another 10m users.
So its growth is still steady, but it isn’t seeing the same magnetism that other platforms have after reaching relative user counts, compounding those numbers by getting more attention.
That could also suggest that interest in Bluesky is peaking already, which would mean that it’s unlikely to get to even 100m users. And with both X and Threads offering a more expansive set of features, and linked to people’s established networks, there’s also no clear differentiator for the platform, other than it being decentralized. Which, honestly, I don’t think the vast majority of potential users care about. It’s a good approach, and there are definite benefits to shifting away from the billionaire-owned apps, and maintaining control of your information. But most regular users, in my experience at least, don’t look into things that deep. They just want to log on and connect with their friends and interests.
If you can get those elements into your app, then you’re going to win, and that’s also why I don’t see Bluesky becoming a truly viable, scalable option,
It’s a cool project, for sure, and 30 million users is significant. But unless there are more major controversies that spark big backlash against the big players, the next level of growth could be difficult. in spanish