Despite the rise of TikTok, Facebook remains the dominant force in the social media world with over 3 billion monthly active users. The platform is still incredibly popular, with 2 billion people logging in daily and spending an average of 20 hours a month on the site.
It’s not just individuals who are using Facebook. Businesses are taking advantage of the platform, with over 200 million brands using Meta apps like Instagram and WhatsApp to connect with customers. However, despite the widespread presence of businesses on Facebook, only 62% of brands report feeling confident in the ROI they are getting from their investment in the platform.
When it comes to user demographics, Facebook has a diverse audience. While teenagers are less likely to use the platform than they were a decade ago, millennials still make up almost half of Facebook’s users. The platform also skews more male, with 56% of users identifying as male.
Overall, Facebook continues to be a powerhouse in the social media world, with a reach that is projected to grow to 75% of the global population by 2027. Brands and marketers would be wise to stay up to date on the latest Facebook statistics to ensure they are effectively engaging with their target audience on the platform.
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