rewrite Have you ever had a great idea for a new Instagram account, only to get stuck on the username? A lot goes into choosing a handle — it creates your digital first impression and sets the tone for your account. Whether you’re an enthusiast building a personal brand, starting a new business account, or simply making a finsta, creating a memorable username is key to building your online presence. In this article, we’ve compiled over 100 of the best Instagram name ideas to inspire you. We also spoke with Vanessa Blaho, Social Media Manager & creator of @vanessa.eats.prague, and Val Razo, Social Media Consultant, for their expert tips on how to craft the perfect Instagram username. Bonus!!! Bonus: Get a free social media strategy template to quickly and easily plan your strategy, track results, and share with your boss, teammates, and clients. What is an Instagram username? An Instagram username is a unique identifier representing a user, brand, or creator on the platform. Usernames appear on profiles and in the account’s URL and are used to tag accounts in posts, comments, and stories — including Instagram story mentions. Instagram handles can be up to 30 characters long and include letters, numbers, periods, or underscores (no emojis or special characters). For brands and influencers, a strong username helps build recognition and discoverability, reinforce your branding, and maintain consistency across social media platforms like TikTok. Free Instagram username generator Start generating usernames in seconds and find something that’s totally unique. Just type in keywords related to your business or personal interests like ‘adventure’ and ‘food’ and watch as hundreds of creative usernames appear on your screen. Username Generator Tell us about yourself and let AI come up with username suggestions for you. Reset Please note: This tool may display inaccurate or offensive material that doesn’t represent Hootsuite’s views. You’re solely responsible for use of any content generated using this tool, including its compliance with applicable laws and third party rights. Psst: Want usernames for other social networks? Try our all-platform username generator that works for 10+ social networks. 109 Instagram username ideas Just looking to browse some good Instagram username ideas for inspiration? Skip the brainstorming and check out the list below. Instagram username ideas with your name Your first name and a word that rhymes with it. Examples: @LizDoesBiz, @JoGlows Your name plus your location. Examples: @Arden_NL, @LauraInLondon Combine your name and your favorite hobby. Examples: @ArtByAllison, @FoodieJoe Your first name plus “loves” and your favorite food, place, activity, or something else close to your heart. Examples: @SarahLovesGymnastics, @GraceLovesLace Add an honorific before your name, such as “miss”, “mr”, “dr”, or “prof”. Examples: @Miss.Excel, @ProfGalloway Combine your first or last name and your nickname. Examples: @AnthonyDwreck, @MomoWong Add an adjective before your name. Examples: @Outdoorsy_John, @Little.Laura Use your first, middle, or last name and your birth year. Examples: @Ava1995, @Danielle_92 Combine your name or nickname and your favorite number. Examples: @Stamkos91, @Strombone1 Combine your name and your account theme. Examples: @LaurDIY, @Anny.ASMR Put “the” in front of your name or nickname. Examples: @TheCheekyCath, @TheSillyBilly Reverse your last and first name. Examples: @Wong.Laura, @Sandiego_Carmen Choose a superlative that matches your personality and combine it with your name. Examples: @FearlessSam, @IncredibleGrace Choose an Instagram username idea that reflects your favorite food or drink. Examples: @CaffeineChris, @BobaLaura If you’re an artsy person, add words like “creative” or “inspired” to your first name. Examples: @KeithInspired, @CreativeBeth Combine your favorite color with your first name. Examples: @PatriciaInPink, @Victor_Violet Reference your favorite movie title, character, or quote. Examples: @CharliesDangles, @HakunaMatataHannah Show off your astrological enthusiasm by combining your sign and name. Examples: @GeminiGal, @AquariusAlex Reference your favorite vacation or travel spot. Examples: @MentallyInZanzibar, @IDreamOfSingapore Source: @laurdiy Business Instagram username ideas Create alliteration with your product or business name. Examples: @GourmetGrains, @PostPastries Combine a verb that describes your products or service and “with” along with your name. Examples: @TrainingWithCharlie, @GrowWithColby Combine your business name with a word that conveys quality and excellence. Examples: @PremiumPastries, @LuxuryLeathers Your business name and your primary location. Examples: @VancouverSleepClinic, @Chun_Ams Use words that represent your brand values or selling points. Examples: @EcoConciousLiving, @HonestHolly Add your category to your business name. Examples: @Kissahh_Labels, @OleeCosmetics, @Deqs_Apparel Add “brand” to the end of your username. Examples: @Luciee_Brand, @RoamTheBrand Use underscores to separate words. Examples: @Cheaper_By_The_Dozen, @The_Luxury_Realtor Choose a username that reflects your mission. Example: @Creatives_For_Climate, @EcoFriendlyBharat Combine your business name with an action word. Examples: @BuildingPickleball, @MakingMadeline Use keywords that people may use to search for you. Examples: @Fashionista_Sarah, @TravelBloggerBecky Combine an abbreviation and your category or business name. Examples: @GRWMCosmetics, @OOTDMagazine Combine your name and “by” with your product or service. Examples: @TunesByTaylor, @CeramicsByCelia Incorporate “HQ” to signify your business’ headquarters. Examples: @BrandHQ, @NameCentralHQ Add “co” to the end of your business name. Examples: @BeehiveCo, @LittleBlackBookCo Add “get” before your brand or business name. Examples: @GetPlenty, @Get_Joni Add “finds” to your name or brand if you curate recommendations or shopping ideas. Examples: @HotspotFinders, @FindysByKatie Use the word “solutions” to represent your brand’s problem-solving nature. Examples: @Forest.Solutions, @SolutionsByGoldy Add “studio” to your brand name for creative and design-based businesses. Examples: @PatchworkStudio, @StudioMoonrise Use “labs” to highlight your brand’s experimental spirit. Examples: @BrandNameLab, @LabMuffinBeautyScience If you have international reach, add “global” to your brand. Examples: @NikeGlobal, @MiroGlobal Highlight the connection or community aspect of your brand. Examples: @ConnectBrandName, @NameNetwork Create a sense of innovation. Examples: @InnovateBrandName, @NameInnovationHub Use “unite” to highlight your brand’s focus on unity and collaboration. Examples: @UniteBrandName, @KaraCollective Incorporate “elevate” to represent your brand’s ability to uplift and inspire. Examples: @ElevateBrandName, @JadeInspireCo Include time-related terms like “now” and “future”. Examples: @NowBrandName, @FutureNameCo Add “daily” to your name or brand. Examples: @BrandDaily, @DailyBrandName Source: @get_joni Cool Instagram username ideas Add words like “unfiltered” to your name. Examples: @AaronUnfiltered, @JenniferUnmasked Choose a username that reflects your style. Examples: @BohoBella, @GlamourousGreg Combine your name and your country’s top-level domain. Examples: @Petunia.jp, @Annie.nl Add .xyz to the end of your username. Examples: @Dolly.xyz, @FutureFrankxyz Use trendy slang. Examples: @RizzMaster, @DripLord Combine two words that match your vibe. Examples: @WanderLuxe, @LunarEcho Source: @unfilteredgigi Funny Instagram username ideas Make a creative play on words with your favorite food. Examples: @GuacAndRoll, @PastaLaVista Pretend you’re a celebrity and add “real” or “official” to your name or nickname. Examples: @RealAnthonyDerrick, @Miss_Charli_Official Replace a common phrase with your name. Examples: @DerekAndChill, @BetterCheckYousef Insert your name into a movie, show, or book title. Examples: @BetterCallPaul, @SavingPrivateBrian Make a pun using your favorite book or movie title plus your name. Examples: @TheJerminator, @CatcherInTheRays Allude to your favorite piece of pop culture. Examples: @PotterHeadLisa, @SherlockFanatic Remix a common phrase or idiom. Examples: @OopsIPostedAgain, @SarcasmLoading Source: @miss_charli_official Short Instagram username ideas Replace a letter in your first name with an “x” (works better for vowels). Examples: @Chxrlie, @Kxte Use your initials and combine it with a number. Examples: @LN4, @LDW27 Use a period or underscore to separate or replace a letter in your name. Examples: @Jas.n, @Me.lia Use a number to replace a letter in your name. Examples: @T1mmy, @N0lan Add “AF” to the end of a name or word. Examples: @DankAF, @FireAF Combine your first name and initials, or vice versa. Examples: @LauraW, @LWong Choose short words from another language that you’re connected to or admire. Examples: @Lune, @Amor Source: @dan.kc Pro tip: Most (if not all) short Instagram usernames (4 characters or less) have already been claimed. Aim for five characters or more to give yourself the best chance of finding an unclaimed short name. Cute Instagram username ideas Borrow a character’s name that rhymes with yours and replace it with your own. Examples: @LauraTheExplorer, @RangerNick Add “Life” and combine it with your name. Examples: @LifeWithTalia, @LifeByLulu Add “By” before your name. Examples: @ByChloeNguyen, @BySarahNoack Combine common phrases or idioms with your name. Examples: @ChloeMadeMeBuyIt, @WhamBamSam Combine your first name and the word “dreamer” or “dreamy.” Examples: @EllyTheDreamer, @Dreamy_Moons Add “with love” to your name. Examples: @WithLoveLinh, @FromViennaWithLove Use your first name and your birth month flower. Examples: @RoseRiley, @LilyLogan Use keywords like “artist,” “designer,” or “maker” in your username. Examples: @ArtistBrandName, @MakerArjun Combine your first name with “chronicles” or “wanderlust” to match your adventurous spirit. Examples: @TheJaneChronicles, @JohnsWanderlust Source: @withlovelinh Unique Instagram username ideas Invent a new word. Examples: @Asana, @Kajabi Translate your name or nickname into a foreign language. Bonus if it’s a fictional language like Elvish or Klingon. Examples: @Lothwe, @Drexar Use your last name (if it’s unique or has an unusual spelling). Examples: @Dykstra, @Codru If your name or brand is a common word, change the spelling. Examples: @Beehiiv, @Lyft Duplicate a vowel or consonant in your name. Examples: @Luciee, @Tiiimothy Reverse the spelling of your name. Examples: @Arual, @Mailliw Source: @tiiieeen Aesthetic username ideas for Instagram Pretend you’re a fantasy novel author and change your name to a more uncommon spelling. Examples: @Sereina, @Yrene If you have a name that rhymes or sounds similar to “Instagram,” use it to replace part of the word. Examples: @Lizstagram, @Instagraham Add a file extension after your name. Examples: @Lando.jpg, @Felipe.gif If you’re passionate about photography, combine your name with “sights,” “snaps,” or “pixels.” Examples: @SightsOfSara, @SnapsByFox Shorten your name by dropping vowels or the end syllables. Examples: @Ju.Fas, @Mnque Combine your birthstone with your account theme. Examples: @RubyExplorer, @SapphireEats Source: @lando.jpg Pet Instagram username ideas Use an adjective associated with your pet’s breed and name. Examples: @TinyTimothy, @BouncyBrenda Use an animal-themed pun with words like “paw,” “furry,” “fluffy,” or “tail.” Examples: @ThePawfectLife, @TailsOfAdventure Replace a common phrase, movie title, or character name with an animal pun. Examples: @ClawAndOrder, @WhiskerDiaries Insert “and” between two pet-related words. Examples: @FetchAndSniff, @BarkAndRoll Use an animal-related adjective along with a synonym for “stories”. Examples: @FeaturedFables, @TheFurryChronicles Combine your name and your pet’s name. Examples: @BellaAndMe, @TheAdventuresOfMaxAndTally Combine an animal pun and a famous person’s name. Examples: @BarkAndreFurry, @KatiePurry Source: @barkandrefurry Instagram username ideas for meme pages Combine “meme” and a random word to match the energy of your account. Examples: @MemeFiesta, @SpicyMemeSauce Create a rhyme with a meme-related term like “lol.” Examples: @ScrollAndLOL, @JokesForBoredFolks Make a pun from the word “meme.” Examples: @EpicMemery, @Memezar Combine two random words—the weirder, the better. Examples: @TrashyGold, @UnicornBurps Make an allusion to trending phrases and memes. Examples: @ZeroChillMemes, @YeetYourMeme Come up with something playful and ridiculous. It’s a meme page, after all. Examples: @MemeLordsUnited, @WhoEvenMadeThis Combine “lolz,” “laughs,” or “jokes” with another word. Examples: @SavageLOLz, @DailyBadLaughs Get inspiration from popular hashtags. Examples: @ViralVibesOnly, @MemeTok Source: @memezar Beauty Instagram username ideas Combine your name and your account theme. Examples: @BeautyWith_Ell, @GetReadyWithSarah Combine “beauty” with your name or brand. Examples: @Haeol_Beauty, @RaincouverBeauty Get inspiration from the most common techniques or lessons you share on your account. Examples: @WingedPerfection, @ContourQueen Use “and” to combine two beauty-related terms. Examples: @BlushAndBlend, @GlitterAndSparkles Combine “glam” with your name or brand. Examples: @GlamByKatie, @AllThingsGlam Choose aspirational terms related to your audience’s needs. Examples: @DewyDaze, @RadiantByNature Inspire followers to come on a personal journey with you. Examples: @GoldenGlowDiary, @MyRoseTintedLife Source: @beautywith_ell 5 tips to craft a great Instagram username, according to the experts Crafting a creative Instagram username isn’t just about picking a random name — it’s about combining uniqueness and strategy to ensure your handle resonates with the right audience. By adding a little creativity, you can create a username that leaves a lasting impression and helps you build a strong online identity. These tips will guide you to boost your Instagram presence and make your profile easy to find and remember. Tip 1: Research existing accounts for inspiration Blaho shares that, in the past, I’ve done keyword searches on Instagram for the specific products or services my brand offers. Then I went through the accounts that showed up and gathered inspiration for my own username.” Wildly simple, and inspired by wordplay! Tip 2: Choose the first character carefully Remember that when your friends or audience want to tag you on Instagram, they usually start by typing your username’s first letter(s). Avoid starting it with a number, punctuation, or word not strongly associated with your brand. Tip 3: Avoid excessive numbers and punctuation One unwritten rule of social media is that usernames with many non-alphabetical characters are considered messy or unprofessional. Razo advises to “avoid numbers unless it’s the year of your business establishment, as numbers make usernames look weaker.” Also, avoid cluttering your IG username with special characters. Tip 4: Make it easy to remember and fun Blaho advises taking inspiration from your most iconic products. For example, “if I’m opening a taco stand in San Diego and the most popular item on the menu is fish tacos, then I want to convey that in the name: @TacosByTheBeachSD or @JohnnysFishTacoFiesta.” “It should be easy for your audience to know what you’re about, but also fun.” Tip 5: Make it searchable With Instagram’s increasing focus on search, Razo suggests making usernames SEO-friendly. “Include relevant keywords in your username to make it easy for your target audience to find you when searching for your products/services.” A great creative Instagram username is not only memorable but also boosts discoverability. #1 for Instagram marketing Schedule posts, Reels, and Stories. Answer comments and DMs, and build beautiful reports. It’s so easy. Start free 30-day trial What to do if your Instagram username is taken If you’ve come up with an exquisitely crafted Instagram username only to find someone has already taken it, don’t despair. Here are a few tactics you can try: File a claim: If your trademarked business name has been registered as a username on Instagram, you may be able to retrieve it via a trademark claim. Note that there are many conditions to be considered a trademark infringement, which you can read here. Reach out to the user: “I once had a client who wanted their business name without any additional characters, so they reached out to the account and requested to take over the name,” shares Blaho Get creative with alternate characters: Add a period, underscore, or numbers to your desired name. For example: @your.name, @your_name, @yourname123 Add a word: Add a generic word to the beginning or end of your preferred name. Some prefix ideas include: “the,” “official,” “with,” and “by”. Some suffix ideas: “co,” “HQ,” “brand,” and “solutions”. Start building your Instagram presence using Hootsuite. Schedule and publish posts directly to Instagram, engage your audience, measure performance, and run all your other social media profiles — all from one simple dashboard. Try it free today. in spanish