rewrite this title in spanish Snapchat expands Creator Subscriptions to all eligible users
rewrite Listen to the article 2 min This audio is auto-generated. Please let us know if you have feedback. Snapchat has announced that its Creator Subscriptions are now available to all eligible Snap creators, according to a press release sent to Social Media Today. The move comes as the app looks to provide users with more opportunities and keep top users sharing content in the app.
Snapchat’s Creator Subscription program, which launched in February, enables users to monetize content through exclusive offerings, such as direct Snaps, subscriber-only Stories and priority replies. The program was initially open only to Snap Stars, who are essentially public figures or verified creators with large audiences in the app. But now, anyone who qualifies for Snapchat Creator Account can enable subscriptions, though the exact parameters to qualify remain somewhat opaque.
Snapchat said that to become eligible for a Creator Account, a user “must have a Public Profile, must be an active poster to their Stories and Spotlight and have grown an audience.” There are no defined parameters, but for context, the qualification requirements for Snapchat’s creator revenue share program are 50,000 followers, as well as 15,000 hours of cumulative view time per month, with at least 3,000 of those hours coming from Spotlight.
Some users have reported qualifying for Creator Accounts at 30k followers, but essentially, it seems that it’s up to Snapchat’s discretion when a user reaches the right stage.
For those who do qualify, they’ll now be able to try out Snap’s subscription options, providing another means to build a monetizable community in the app.
Snapchat made the announcement at its first-ever “Snappys” award ceremony on March 31, where it celebrated some of the top creators in the app.
Snapchat said the ceremony marked “a new flagship moment for Snapchat — spotlighting Snap Stars as the next generation of cultural leaders across entertainment, sports, beauty, and beyond.” in spanish
rewrite this title in spanish X Adds Starter Packs to Help Users Find Relevant Creators
rewrite It’s taken it a while to catch up, but X is now latching onto the “Starter Packs” trend that was first popularized by Bluesky back in 2024.
Starter Packs make it easier for new users to find relevant people to follow in a specific niche, which is helpful for new users when they first open an account. Discovery was a particular focus on Bluesky, given the variances in usernames from other platforms, so it launched Starter Packs in various niches and interests to help people make the switch to the app. And now, X has its own variation, called, creatively, “Starterpacks” (the lack of a space between the words is the differentiator). Interesting to see “Meme coins” highlighted here, considering that these communities were recently targeted by X’s latest anti-spam updates. As explained by X’s head of product Nikita Bier: “Over the last few months, we scoured the world for the top posters in every niche & country We’ve compiled them into a new tool called Starterpacks: to help new users find the best accounts – big or small – for their interests.”
I mean, he could have at least mentioned Bluesky and acknowledged its work here, but whatever.
So now, you can easily find the most respected voices to follow on X, or the most active at least, which will help you populate your feed with relevant content, and help X’s algorithm better understand what you’re interested in, and what it should be looking to show you from across the app. Which could be relevant for some niches. Like conspiracy theorists, or morons, or both. But for most, I’m not sure that discovery is so much the problem, as most people are pretty familiar with what’s on offer on X. But then again, discovery has always been a challenge, with Twitter acknowledging way back in 2015 that at least part of its growth issues related to difficulties in people understanding the app, and how to find relevant follows. And with Bier targeting new user growth specifically, this does make sense, and it could be a valuable addition.
And when you also consider that the average X user only sees 20-30 posts per day, any expanded discovery, and improved relevance, can only be beneficial for driving engagement, while X also sees an additional 100 million or so new posts added to the platform every day, so there should be no shortage of niche updates.
Also worth noting: Threads also has its own version of starter packs, which is launched in December 2024. So eventually, they all become the same, at least in a functional context. Bier says that starterpacks are being rolled out “in the coming weeks,” while you can get early access to some starterpacks here. in spanish
rewrite this title in spanish Bluesky Adds Trending Topics, Exceeds 25 Million Users
rewrite While you’re busy working out your Threads strategy, Bluesky is also steadily rising, and adding new features to align with its audience demands.
Just before Christmas, Bluesky launched its own version of Trending Topics, which will make it easier for users to tap into the latest discussions of interest in the app. As you can see in this example, Bluesky’s trending topics will be based on systematic detection of key terms, highlighting the topics that are generating the most mentions at any given time.
Here’s another look at the trending list, and the display when you tap through on a topic (via Radu Oncescu): Bluesky says that this is the first version of its trending topics approach, and that it’ll be iterating based on user feedback.
As per Bluesky:
“You can disable it with the X button or in settings, while your mute words transfer to trending.”
The display is currently available in English language, with Bluesky looking to a wider release in the near future. It’s the latest advance for the Twitter-clone app, bringing it more into line with what Twitter had been. And many users do see Bluesky as a more Twitter-esque alternative than other apps, particularly due to Threads’ restrictions on political content, which has seemingly limited its capacity to highlight the most relevant news trends.
Bluesky is also more friendly to external links, and that’s helped to better align the platform with publishers and journalists, two key creator groups that are actively seeking to post content.
And given that very few people actually post anything to social apps, with most simply reading, this is a key consideration for growth. Which is why Meta was so freaked out about Bluesky’s sudden rise late last year, though that burst in growth has slowed somewhat, based on the latest stats.
According to Bluesky chief Jay Graber, Bluesky now has 25.9 million users. The platform rose from 13 million total users in October, to 20 million by mid-November, so its growth has slowed a little over the past 6 weeks.
But it is still growing, while Graber also notes that: “In the last month and a half, organizations [have reported] a 2-10x increase in the amount of engagement they receive.”
So there may well be opportunity there for brands, but for comparison, 25.9 million users is only 8.63% of Threads’ current active user base. But it could also be worth establishing a Bluesky presence now, just in case it continues to gain more traction, though I’d be hesitant on going “all in” on Bluesky just yet. Maybe, if it reaches 100 million users, it’ll be a more legitimate consideration. Though how it’ll actually get to that level, without funding via ads (which Bluesky is trying to avoid), also remains to be seen. in spanish