rewrite this title in spanish Snapchat announces activations for FIFA World Cup 2026
rewrite Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. Snapchat announced a range of activations for the FIFA World Cup 2026, including new fan gear for Bitmoji characters, themed Lenses and exclusive coverage from creators at the event.
First, Snapchat added a range of World Cup fan gear to the Bitmoji store, which will enable users to deck their Bitmoji depictions out in their preferred national colors. Snapchat also partnered with U.S. Soccer, Adidas and Nike on an expanded range of Bitmoji outfits for the event.
In terms of AR tools, Snapchat added official team and organic country Lenses across more than 20 national teams. The app also added World Cup-related promotions and effects to showcase the event. Snapchat is also sending creator Alix Earle and NBA player Jared McCain to the World Cup to share exclusive insights. The app is also partnering with a range of players, including João Félix of Portugal, Sergiño Dest of the U.S. and Erling Haaland of Norway, who will provide direct insight into the event.
The platform also launched a World Cup Topic Chat, which will provide a way for users to discuss the games in real time.
Finally, Snapchat is hosting in-person World Cup events in Los Angeles and New York City. These events will provide “spaces for communities to celebrate the tournament together,” per Snapchat. “Throughout the tournament, Snapchat will take over the U.S. Soccer House in Los Angeles with immersive experiences designed to help fans, creators, and partners connect around the biggest moments of the tournament,” Snapchat said. “Later in the summer, in partnership with the NYNJ World Cup 2026 Host Committee, Snapchat will activate at the official NYNJ World Cup 26 & Telemundo Fan Village at Rockefeller Center from July 6-19, and the FIFA Fan Festival at USTA Billie Jean King National Tennis Center from June 11-27, bringing Snapchat Cam, AR experiences, and creator-led moments directly to fans on the ground.”
The World Cup could provide a significant engagement opportunity for Snapchat, with the majority of the app’s users engaging with sports content, and seeking out sports-related updates in the app.
Snapchat said that 63% of Gen Z social media users follow professional athletes on social media, and said the app helps players connect with fans “in more authentic, personal ways.”
For the World Cup specifically, Snapchat said that 62% of World Cup fans will watch or follow content in the app from players, teams or creators during the tournament.
With these stats in mind, it makes sense for Snapchat to make the 2026 World Cup a focus, as it looks to make the platform a more critical connector for its users. in spanish
rewrite this title in spanish YouTube Highlights Super Bowl Activations and Engagement Stats
rewrite YouTube has shared the details of its Super Bowl coverage and events, as well as some new stats on Super Bowl engagement, and how brands can benefit, with the big game now just days away. And aside from its Ad Blitz hub, where all of the various Super Bowl ads are on show, YouTube is also running a range of game day activations for Super Bowl LIX, with a focus on creators who’ll provide their own unique take on the game.
This year, the NFL’s partnering with YouTube to host a flag football game the day before the Super Bowl, with a range of well-known YouTube creators taking part, headlined by superstars IShowSpeed and Kai Cenat. Creators have become a bigger consideration in event coverage, with YouTube noting that: “54% of people say they would rather watch a creator break down a major event than watch the event itself. With their unique styles and different areas of expertise, YouTube creators bring a perspective that goes beyond what fans get from a traditional broadcast.”
YouTube will stream the flag football game live, while it’ll also highlight various lead-up events and NFL content for the game.
The Super Bowl is set to be a big focus in the app once again this year, with engagement around the Super Bowl ramping up weeks out from the event itself:
“YouTube fans relive the best plays, save their favorite recipes for game day, re-watch the classic ads and even learn trivia about why Super Bowl MVPs say “I’m going to Disneyland,” after their win. In anticipation of the halftime show, people are watching prediction videos for Lamar’s setlist, and going down the memory lane to re-watch their favorite performances. The top-10 most popular Halftime Shows on YouTube have more than 1 billion views – and fans keep coming back to them.”
The spectacle of the event obviously adds to the YouTube content appeal, with various elements that can be split out and separated into their own clips. Which also extends to Shorts as well:
“Surveyed users are 1.7x more likely to associate watching sports clips with YouTube Shorts vs. other short-form video platforms. Fan reactions and memes on Shorts are shaping and reflecting culture as it happens.”
The expanded scope of YouTube engagement with Super Bowl content facilitates a range of opportunities, though that also extends to other sports too. Indeed, YouTube also says that more than 35 billion hours of sports content is consumed annually in the app, making it a key destination for sports engagement, beyond traditional TV coverage. In fact, YouTube is arguably now more influential in the sports realm than traditional TV, with the platform also broadcasting exclusive NFL and MLB games live.
The rise of Connected TV has also enabled more sports fans to engage with more sports content on demand, and there’s a clear alignment between various sporting fandoms and the app.
Which makes its Super Bowl content even more relevant, and more important for brands to take note of when considering sports tie-ins and themed promotions.
I mean, Super Bowl ads drove more than a billion views in the app last year alone. That could be worth considering for your themed promotions, with more opportunities for sports engagement across YouTube’s network. in spanish