rewrite this title in spanish Snapchat announces activations for FIFA World Cup 2026
rewrite Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. Snapchat announced a range of activations for the FIFA World Cup 2026, including new fan gear for Bitmoji characters, themed Lenses and exclusive coverage from creators at the event.
First, Snapchat added a range of World Cup fan gear to the Bitmoji store, which will enable users to deck their Bitmoji depictions out in their preferred national colors. Snapchat also partnered with U.S. Soccer, Adidas and Nike on an expanded range of Bitmoji outfits for the event.
In terms of AR tools, Snapchat added official team and organic country Lenses across more than 20 national teams. The app also added World Cup-related promotions and effects to showcase the event. Snapchat is also sending creator Alix Earle and NBA player Jared McCain to the World Cup to share exclusive insights. The app is also partnering with a range of players, including João Félix of Portugal, Sergiño Dest of the U.S. and Erling Haaland of Norway, who will provide direct insight into the event.
The platform also launched a World Cup Topic Chat, which will provide a way for users to discuss the games in real time.
Finally, Snapchat is hosting in-person World Cup events in Los Angeles and New York City. These events will provide “spaces for communities to celebrate the tournament together,” per Snapchat. “Throughout the tournament, Snapchat will take over the U.S. Soccer House in Los Angeles with immersive experiences designed to help fans, creators, and partners connect around the biggest moments of the tournament,” Snapchat said. “Later in the summer, in partnership with the NYNJ World Cup 2026 Host Committee, Snapchat will activate at the official NYNJ World Cup 26 & Telemundo Fan Village at Rockefeller Center from July 6-19, and the FIFA Fan Festival at USTA Billie Jean King National Tennis Center from June 11-27, bringing Snapchat Cam, AR experiences, and creator-led moments directly to fans on the ground.”
The World Cup could provide a significant engagement opportunity for Snapchat, with the majority of the app’s users engaging with sports content, and seeking out sports-related updates in the app.
Snapchat said that 63% of Gen Z social media users follow professional athletes on social media, and said the app helps players connect with fans “in more authentic, personal ways.”
For the World Cup specifically, Snapchat said that 62% of World Cup fans will watch or follow content in the app from players, teams or creators during the tournament.
With these stats in mind, it makes sense for Snapchat to make the 2026 World Cup a focus, as it looks to make the platform a more critical connector for its users. in spanish
rewrite this title in spanish Snapchat announces new awards show designed to spotlight creators
rewrite Snapchat has announced a new awards show for Snap creators called “The Snappys,” which will recognize and highlight in-app talent.
Snapchat said The Snappys will celebrate the creators shaping culture on Snapchat, adding that the show will honor creative excellence, cultural impact and community-building across the platform.
Snappy awards will be handed out to Snapchat creators who excel in categories including entertainment, comedy, music, sports and beauty, according to a Feb. 25 announcement from the company. As per Snapchat: “Taking place on March 31 at Snapchat’s Santa Monica headquarters, The Snappys will bring together creators, industry leaders, and special guests for an evening focused on the voices, stories, and creativity resonating most with our community. The show will be hosted by comedian and Snap Star Matt Friend, who has built his own community on Snapchat and will bring his signature voice and comedic flair to the evening.”
The event will also include a lifetime achievement award for DJ Khaled, who has long been associated with Snapchat, using it to showcase his lifestyle.
DJ Khaled’s Snapchat account first rose to fame in 2015, when he documented his misadventure of getting lost while jet skiing in Miami, according to NME. That video solidified him as a must-follow for many Snapchat users, with his raw posting style winning over the app’s audience.
Snapchat said The Snappys will also include awards such as Spotlight MVP, for the best short-form video creator; Best Storyteller in the app; and Breakout Creator of the Year.
“Together, these honors reflect the many ways creators spark conversations, build community, and define culture on Snapchat,” Snapchat said. “The Snappys reinforces Snapchat’s ongoing commitment to celebrating creators not just as users, but as artists, entertainers, and cultural leaders.”
It’s another way to highlight the best of Snapchat, and with the app’s growth slowing, and even shrinking in key markets, Snap needs to do more to highlight the best content in the app, in order to maximize interest.
Maybe The Snappys will provide another stage for this, which could help to get more people looking Snapchat’s way. in spanish