rewrite this title in spanish 36 Instagram Story ideas for more engagement in 2025
rewrite If growing engagement is your goal, the right Instagram Story ideas will get you there. Instagram is the most-used social media platform for Gen Z (ages 16-26) and continues to rapidly rise in popularity among all ages, now ranking third with 50% of U.S. adults. Plus, Instagram shoppers of all ages spend the most, being twice as likely to spend over $1,000 compared to users on other social media platforms. Instagram Stories is a unique format that helps build trust, reach new people, and nurture your existing audience. These are the top content ideas to grow right now. Bonus: Claim your free pack of 30 Instagram Story background templates created by Hootsuite’s professional graphic designers. Easily customize them in Canva, and take your Story game to the next level today. 11 Instagram Story ideas for beginners 1. Share a product photo Video is great for Instagram Stories, but a simple photo works wonders too. You don’t need a fancy photoshoot. Hold up a product, snap a pic, name it, and share. Source: @sacheu on Instagram Swipe this idea: Share a recent shot from a photoshoot or product photo and add a link sticker. Bonus: Add a link sticker to shop that product on your website. 2. Feature a review Share customer testimonials to your Instagram Story as part of your Instagram marketing strategy, either directly from a customer’s Instagram feed post or create your own with a photo, the customer’s review, and their name (if applicable). Source: @getsproutsocial on Instagram Swipe this idea: Pair a review with a link to the product or another call to action. 3. Share new Reels and posts in a Story Add a touch of mystery to your Instagram Story and direct people to your latest content. Personally, I notice a substantial increase in likes, comments, and shares when I share one of my Reels or Instagram posts to my Instagram Story. It’s a basic idea, but highly effective at boosting engagement. Bonus tip: add trending music or a fun sound to make it even more engaging and vibey. Add a touch of mystery to your Instagram Story and tease your latest post or Reel, kind of like how people tease a full TikTok in Stories. Source: @vavadesignercakes on Instagram Swipe this idea: Share new Reels, carousels, and posts to your Story and slap a “New Post” sticker over top so viewers have to tap on it to see your full post. 4. Share user-generated content Similar to the above, repost content where your audience mentions you to your Story — it’s a simple way to highlight community-driven content creation and great social proof! Source: @lumierecafe_broadway on Instagram Swipe this idea: 5. Poll your audience No one can resist a one-tap, multiple choice poll sticker. No one! It only takes someone a moment to answer your poll and each click counts as engagement. Plus, it’s a great opportunity to subtly drop product features to educate your audience. Source: @thelocalspace on Instagram Swipe this idea: Ask for feedback from your audience about what products they want to see, or other valuable insights. Use a poll to educate your audience by posting it alongside “Did you know” style questions with your product features as the answers. 6. Quiz your audience Quiz stickers are interactive and a fun way to gamify your Instagram Stories. Ask your audience trivia questions about your brand or products, or have them try and guess what’s coming up at your upcoming launch. Source: @wiseguytriviayyc on Instagram Swipe this idea: Mega engagement Instagram Story idea: Link to a product page, then use a quiz to ask questions. Enter those who got the correct answers into giveaways. 7. Celebrate milestones Reached 50,000 Instagram followers? 100,000? Sold your 100th or 10,000th order? Thank your audience with a quick Instagram Story to commemorate the occasion and express your gratitude. Source: @trexorobotics on Instagram Swipe this idea: Host a celebration double whammy by having a staff party. That way both your employees and audience feel appreciated. 8. Use hashtags Just like hashtags on posts and Reels, Instagram Story hashtags are searchable and can help boost reach and brand awareness. Source: @aircanada on Instagram Swipe this idea: If you’re posting about an event, be sure to use that event’s hashtag to be added to the content people are finding for it. Encourage your audience to share UGC content using a specific hashtag to make it easy for you to find. 9. Feature a customer Start a weekly or monthly series to highlight your V.I.P. customers, or as Tourism Kelowna does here, members of their business community. It’s a great way to share your values without being self-promotional. Source: @tourismkelowna on Instagram Swipe this idea: 10. Ask for feedback Use question stickers, polls, or even ask people to message you to gather opinions. The information you gather could help make merchandising decisions, identify upcoming trends, or crowdsource new product ideas. Source: @designmehair on Instagram Swipe this idea: Not sure what to ask? Start with asking for product reviews or your audience’s opinion on current trends, then branch out into specific questions designed to get customers involved in your creative process. Save the Story as a highlight as a virtual “suggestion box” people can use anytime. 11. Use location tags Along with your Story’s content, the Instagram algorithm uses location tags to target who it thinks will be interested in your content to expand reach. People can also search Insta posts and IG Stories by location tag. Tags can be cities, businesses, public areas like parks, and more. Source: @livestock on Instagram Swipe this idea: Hosting a company dinner? Meeting a client for coffee? Traveling to a new city? Tag the places you go to be added to the Instagram Stories of those locations in the app’s map. If you have a physical business location, tag it often in Stories. 18 more creative Instagram Story ideas 12. Use custom font colors You’re not limited to the default text or brush colors Instagram gives you. When adding text to your Story, tap the eyedropper icon at the bottom left. Drag it around your image to use that color for the text or drawing tools. Source: @photoallison on Instagram Font colors help your Stories appear on-brand, but as Instagram expert and travel blogger Helene Sula says, authenticity is much more important: “To create a truly powerful Instagram I believe in creating an Instagram theme or aesthetic. But sometimes your content doesn’t always fit your theme. That’s why you can use IG Stories to share. You also have the opportunity to share your personality.” Swipe this idea: Stand out with only a few seconds of effort by matching your Story text to your brand color(s), or to colors within the photo. 13. Add a countdown Generate buzz about an upcoming event with the countdown sticker. Source: @styll.ca on Instagram Swipe this idea: Countdown to a product launch, sale, or other event. Pair it with a sneak peek video for more excitement. 14. Share behind-the-scenes content No matter what industry you’re in, you have some kind of “behind the scenes” teasers to show your audience. You can show everything from your warehouse and the team members who keep your deliveries going out or the creative processes of the people crucial to your success, such as this feature on the prop master of a TV show. Source: @cbc on Instagram Swipe this idea: Curiosity gets engagement: yes, even the most boring-seeming behind the scenes content can be interesting to your customers. 15. Host a Q&A Use the Instagram Stories question sticker to get your audience to submit questions that you can answer in Stories. Answer questions about your products AMA style, or “Ask Me Anything.” Or bring in an expert for a special Q&A, such as Truly’s example below. The skincare brand had a dermatologist answer audience questions. Source: @trulylifestylebrand on Instagram Swipe this idea: After the Q&A is finished, save it as a highlight so your audience can access the valuable information anytime. Share commonly asked questions in a FAQs highlight. 16. Tag other brands Build bridges and potential collaborative relationships with other brands by tagging them in your IG Stories. This can encourage the other brand to share your Story to their own, and even potentially reach out to collaborate further on campaigns. Source: @reapercustoms_ on Instagram Swipe this idea: Start with brands you use in your business, such as one of the paint brands you use for your work. Share your honest review of the brand’s product or how it contributes to your own success. 17. Offer Stories-only discounts If you’re specifically looking for creative Instagram Story ideas to grow engagement on Stories, there’s no better way than offering an exclusive discount in Stories. Source: @experienceflyover on Instagram Swipe this idea: Post about the discount in your Instagram feed but make people watch your Stories for the code. 18. Keep Stories highlights updated If you use Instagram Stories highlights to communicate information, keep them updated. Source: @tsa on Instagram Swipe this idea: Start a series on IG Stories you can save as a highlight and keep updating, such as the TSA’s prohibited items one above which is informative and often funny. 19. Use interactive stickers Punch up your Stories with one of Instagram’s built-in interactive stickers. They are quick and easy for people to engage with. For example, this “emoji slider” sticker only takes one tap and drag for viewers to respond to. Source: @michelle.lynn.martin on Instagram Swipe this idea: Question stickers are great, but require more effort for someone to fill out. Make life easy for them (and make it more likely they’ll engage with you) by swapping a “long answer” ask to an emoji slider. 20. Offer a sneak peek Post a sneak peek of something exciting and ask your audience to guess what it is. This is one of the best Instagram Story hacks for saving time because you can publicly share the responses in Stories for great content all day. Source: @scienceworldca on Instagram Swipe this idea: Use a question sticker to collect guesses, or use other interactive elements like the emoji slider or a poll. 21. Show your process Give your audience a glimpse into how your product is made with this IG Story idea for product-based organizations of all sizes. People love knowing what goes into making the items they buy, especially when those are hand-crafted or made by small businesses. Source: @dbldesigns3 on Instagram Swipe this idea: Create a video, GIF, animations, or photo slides showing how your product is made, or the step-by-step process of delivering your services. Infuse your passion for what you do into it. 22. Share a collage What’s better than one photo? More than one photo. Collages offer you an opportunity to creatively show off your products. Source: @bikepackingcom on Instagram Swipe this idea: Show your product from different angles, or sandwich a video between two photos for a delicious engagement sandwich. Feature multiple customer posts in one Story, or snaps of a recent event as a recap. Create a collage of selfies with your product to spotlight your community and boost credibility. 23. Layer an image on top of a photo Create an eye-catching visual by selecting a photo for your Story’s background as usual, then layering another photo on top using the photo sticker. Source: @nhlflames on Instagram Swipe this idea: Take a screenshot of customer testimonials and layer that on top of a product photo for an easy Instagram Story idea. Mimic this effect by sharing a new feed post and layering it on top of a photo. 24. Use emojis This Instagram Story idea needs no introduction. Source: @oddbunchcanada on Instagram Swipe this idea: Using either regular emojis or Instagram’s emoji-style stickers can turn a basic photo into something hilariously memorable. 25. Make your Story shoppable If you sell online, tagging your products in Instagram Stories is a huge opportunity to convert attention into sales. With one tap, a viewer can checkout without leaving Instagram. Source: @nataliemariejewellery on Instagram Swipe this idea: If you haven’t already, set up your Instagram Shop to be able to tag products. Ask influencers you partner with to tag the product they talk about in their Instagram Stories too. 26. Keep a Story highlight for your rewards program Your Instagram Stories highlights are a great place to communicate key policies or programs, including your rewards program. Source: @threeshipsbeauty on Instagram Swipe this idea: Summarize the program, add a link sticker to sign up, and save it as a highlight. 27. Share a tutorial Show your audience how to use your product or tips for the best experience. Or educate them on something related to your business, such as this hair tutorial from a hairstylist. Source: @nicolepommehair on Instagram Swipe this idea: If you’re not sure what you could create a tutorial about, ask your audience what they want to learn. 28. Have a careers Story highlight Finding top quality employees is a challenge for all organizations. Whether you’re hiring for specific positions or always on the lookout for talent, social media is a great place to get the word out. Share careers-related news on your Stories and save those as a highlight on your profile to make it easy for applicants to find. Source: @cherrypick.vtg on Instagram Swipe this idea: Create Instagram Stories for open positions and save them to a careers highlight. 29. Try creative text Instagram Stories has countless options for creative text, from color options to drop shadows, outlines, mixing fonts and sizes, add emphasis with stickers, and more. Source: @theapartmentlife on Instagram Swipe this idea: 7 experimental Instagram Story ideas for bold marketers 30. Always have active Stories Always having active Instagram Stories means you’ll keep showing up near the top of your followers’ Instagram feeds when they open the app. That means you’ll have a higher chance every day of reaching your audience. You don’t need to spend hours per day on Stories either. Our recent experiment found that posting just 1-2 Instagram Stories per day yielded the best engagement results. That said, find what works for you. Don’t be afraid to test out posting more. Source: @shopgoodboy on Instagram Swipe this idea: No need to reinvent the wheel seven days a week. Mix easy-to-create content with more involved Stories to ensure you don’t run out of Stories to post. Also no need to personally post daily: schedule Instagram Stories with Hootsuite for automatic publishing. 31. Use Instagram Stories as a menu If you’re a coffee shop, restaurant, or other business where your products or services change often, consider using Instagram Stories as a main way to communicate those changes. Source: @oldtownbakeryladysmith on Instagram Swipe this idea: List your daily menu, class schedule, or appointment availability in a daily Instagram Story. Save your Story template in Canva for your favorite Instagram editing app. 32. Try Instagram Story Ads Instagram Story ads can be very effective and are easy to get started with (especially if you create an Instagram ad campaign in Hootsuite). Story ads appear periodically as users browse organic Stories and blend in very well, distinguishable only by the small “Sponsored” text under the Instagram account name. Source: @fablehome on Instagram Swipe this idea: 33. Educate your audience The types of social media content people actually want can be simplified into two categories: educational and entertainment, as we found in our Social Trends 2025 report. Source: @nikonusa on Instagram Swipe this idea: While educational content is important, it’s equally important to make it entertaining. Consider creating a video to communicate your information (and repurposing it for other channels). Save tutorials as Story highlights to extend the life of them past twenty-four hours. 34. Share memes Meme humor isn’t the best fit for all brands, but if memes resonate with your audience, add them to your Instagram Stories marketing strategy. Source: @customcatcribs on Instagram Swipe this idea: Sharing memes from other accounts is a great way to build relationships and save time with content curation. 35. Partner with a creator for a Stories takeover Partnering with a creator is a great way to get exclusive, custom content without having to make it yourself. Source: @travelandleisure on Instagram Swipe this idea: Have an influencer partner with you for a full day of Stories content centred around their experience with your brand and unique viewpoint. Cross-promote the Instagram takeover on both accounts for maximum engagement potential. 36. Get on camera Don’t be shy! For a personal touch, get in front of the camera for authentically on-brand videos, whether you’re a solo business or large company. Instagram Stories are all about authenticity, and nothing is as powerful for building trust with your audience. Source: @evolutionstudios on Instagram Swipe this idea: Instead of posting a photo of a new product, film a short video of you talking about the product as you hold it. Or, talk about why you started your business or lessons learned along the way. Repurpose video used in IG Stories for Instagram Reels, ads, and more. Plan and schedule Instagram Stories, Reels, and posts—and all your other social platforms—from a single dashboard. 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rewrite this title in spanish YouTube Highlights Super Bowl Activations and Engagement Stats
rewrite YouTube has shared the details of its Super Bowl coverage and events, as well as some new stats on Super Bowl engagement, and how brands can benefit, with the big game now just days away. And aside from its Ad Blitz hub, where all of the various Super Bowl ads are on show, YouTube is also running a range of game day activations for Super Bowl LIX, with a focus on creators who’ll provide their own unique take on the game.
This year, the NFL’s partnering with YouTube to host a flag football game the day before the Super Bowl, with a range of well-known YouTube creators taking part, headlined by superstars IShowSpeed and Kai Cenat. Creators have become a bigger consideration in event coverage, with YouTube noting that: “54% of people say they would rather watch a creator break down a major event than watch the event itself. With their unique styles and different areas of expertise, YouTube creators bring a perspective that goes beyond what fans get from a traditional broadcast.”
YouTube will stream the flag football game live, while it’ll also highlight various lead-up events and NFL content for the game.
The Super Bowl is set to be a big focus in the app once again this year, with engagement around the Super Bowl ramping up weeks out from the event itself:
“YouTube fans relive the best plays, save their favorite recipes for game day, re-watch the classic ads and even learn trivia about why Super Bowl MVPs say “I’m going to Disneyland,” after their win. In anticipation of the halftime show, people are watching prediction videos for Lamar’s setlist, and going down the memory lane to re-watch their favorite performances. The top-10 most popular Halftime Shows on YouTube have more than 1 billion views – and fans keep coming back to them.”
The spectacle of the event obviously adds to the YouTube content appeal, with various elements that can be split out and separated into their own clips. Which also extends to Shorts as well:
“Surveyed users are 1.7x more likely to associate watching sports clips with YouTube Shorts vs. other short-form video platforms. Fan reactions and memes on Shorts are shaping and reflecting culture as it happens.”
The expanded scope of YouTube engagement with Super Bowl content facilitates a range of opportunities, though that also extends to other sports too. Indeed, YouTube also says that more than 35 billion hours of sports content is consumed annually in the app, making it a key destination for sports engagement, beyond traditional TV coverage. In fact, YouTube is arguably now more influential in the sports realm than traditional TV, with the platform also broadcasting exclusive NFL and MLB games live.
The rise of Connected TV has also enabled more sports fans to engage with more sports content on demand, and there’s a clear alignment between various sporting fandoms and the app.
Which makes its Super Bowl content even more relevant, and more important for brands to take note of when considering sports tie-ins and themed promotions.
I mean, Super Bowl ads drove more than a billion views in the app last year alone. That could be worth considering for your themed promotions, with more opportunities for sports engagement across YouTube’s network. in spanish
rewrite this title in spanish Shared Media in the PESO Model: The Key to Driving Engagement and Amplifying Your Message
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The PESO Model—Paid, Earned, Shared, and Owned media—is a cornerstone framework for modern communication strategies. Each component plays a crucial role, but in the age of social media dominance, the Shared component is arguably the most dynamic and influential. Shared Media thrives on interaction, collaboration, and the ability to reach audiences at scale through platforms like Instagram, TikTok, Facebook, Twitter, and LinkedIn.
For brands and businesses, Shared Media is not just about maintaining a presence on these platforms. It’s about leveraging them strategically to create meaningful engagement, amplify messaging, and build loyal communities. This article dives deep into the Shared component of the PESO Model, examining its role, benefits, challenges, and strategies for success. What is Shared Media? Shared Media refers to the content and conversations that are distributed and amplified through social channels. Unlike Paid Media, where exposure is purchased, or Earned Media, which relies on third-party validation, Shared Media thrives on organic interaction. It’s powered by the active participation of audiences, who amplify content by liking, sharing, commenting, and reposting.
In essence, Shared Media is about creating content that resonates so strongly with your audience that they feel compelled to share it with their own networks, extending your reach exponentially.
Why Shared Media is Critical in Today’s Landscape Social media platforms are where modern conversations happen. According to recent statistics, over 4.9 billion people globally use social media, spending an average of 2.5 hours per day on these platforms. Shared Media is the bridge between brands and their audiences, offering the opportunity to engage directly, receive real-time feedback, and foster genuine relationships.
Shared Media is also unique in its potential for virality. A well-executed social campaign can take on a life of its own, reaching audiences far beyond a brand’s direct followers. This type of organic amplification not only increases visibility but also builds credibility as people are more likely to trust recommendations from peers than from brands themselves.
The Benefits of Shared Media 1. Direct Engagement
Shared Media allows for two-way conversations, enabling brands to interact with their audiences in real time. This fosters trust and builds relationships, making followers feel heard and valued.
2. Community Building
Social platforms are ideal for creating vibrant communities around your brand. Shared Media helps foster these communities by encouraging audience participation through user-generated content, contests, and interactive posts.
3. Amplification of Content
When audiences share your posts, they amplify your message to their own networks, often extending your reach exponentially. This organic amplification is invaluable for spreading awareness without additional costs.
4. Authenticity and Trust
Content shared by users often feels more authentic than traditional advertising. When people share a brand’s content, they effectively endorse it, building trust among their networks.
Strategies for Success in Shared Media To succeed with Shared Media, brands need more than just a presence on social platforms. They need a thoughtful strategy that prioritizes engagement and value creation.
Create Shareable Content
At the heart of any successful Shared Media strategy is content that resonates. Shareable content often has emotional appeal, whether it’s funny, inspiring, informative, or heartwarming. Visuals, infographics, videos, and interactive elements tend to perform particularly well.
Leverage User-Generated Content (UGC)
Encouraging your audience to create and share content featuring your brand is one of the most powerful ways to leverage Shared Media. Campaigns like branded hashtags, photo contests, or testimonial requests can drive a wave of authentic content that amplifies your message. Use Social Listening
Social listening tools can help brands monitor conversations around their content, industry, or competitors. Understanding what your audience cares about allows you to craft content that aligns with their interests and encourages engagement.
Collaborate with Micro-Influencers
Micro-influencers often have highly engaged and loyal followers. Partnering with them can help extend your reach and encourage sharing among niche audiences.
Engage Actively
Shared Media is not a one-way street. Brands that actively participate in conversations, respond to comments, and engage with followers see higher levels of trust and loyalty.
Measuring Shared Media Success
Success in Shared Media isn’t just about likes or shares. It’s about understanding how these metrics translate into broader goals. Key performance indicators (KPIs) for Shared Media include:
• Engagement Rate: The number of likes, shares, comments, and clicks relative to your total followers.
• Reach and Impressions: How far your content travels across networks.
• Sentiment Analysis: The tone of the conversations happening around your brand or content.
• Conversions: Actions taken by users after engaging with your shared content, such as visiting your website or making a purchase.
Challenges of Shared Media Despite its advantages, Shared Media has its challenges. Algorithm changes on social platforms can dramatically impact reach and engagement. Additionally, the sheer volume of content competing for attention means that even the best campaigns can get lost in the noise.
Another risk is the potential for negative virality. Just as positive content can go viral, so can negative reactions or backlash. This highlights the importance of careful messaging and a robust crisis management plan.
The Role of Shared Media in the PESO Model Shared Media doesn’t exist in isolation. It amplifies and interacts with the other PESO elements. Paid Media campaigns can drive traffic to shared content. Earned Media, such as press coverage, can gain additional traction when shared on social platforms. Owned Media, like blog posts or videos, often serves as the foundation for what is shared.
As Scott Baradell, CEO of Idea Grove, notes, “Shared Media is where the human element comes into play. It’s where brands stop talking at their audiences and start engaging with them. In many ways, it’s the heart of the PESO Model because it represents true connection.”
Conclusion Shared Media is a cornerstone of the PESO Model and a driving force in modern communication strategies. By creating content that resonates, engaging actively, and leveraging the power of communities, brands can use Shared Media to amplify their message, build trust, and foster meaningful relationships.
In a world where authenticity and connection matter more than ever, Shared Media offers the opportunity to turn audiences into advocates, transforming simple interactions into powerful brand movements.
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Qué hacer cuando cae tu engagement en Instagram
Consejo #5: Publica cuando tu audiencia esté más comprometidaPublicar cuando tu audiencia está más comprometida es una gran táctica para aumentar la participación. Según Later, el mejor momento para publicar en Instagram es a las 6 a. m., pero tu mejor momento personal dependerá del comportamiento de tu audiencia. Entonces, ¿cómo sabes cuándo tu audiencia está más comprometida?Puede realizar un seguimiento manual de cuándo publica en Instagram y ver el rendimiento de su contenido a lo largo del tiempo en una hoja de cálculo de Excel o en un documento de Google. Sin embargo, si desea omitir los experimentos, puede facilitarle la vida con la función Mejor momento para publicar de Later:Calcula automáticamente tus mejores tiempos de publicación en función de los tuyos. Publicaciones con mejor rendimiento del mes pasado: ¡cambio de juego! La función Mejor hora para publicar de Later está disponible en todos los planes pagos. Únete ahora para encontrar los mejores días y horas para publicar en Instagram para lograr la máxima participación.¡Y ahí lo tienes! Instagram está en constante evolución, por lo que lo que una vez funcionó para su cuenta puede no funcionar en 2022. Sin embargo, con una estrategia actualizada, aún puede ver un crecimiento del compromiso en Instagram. Pruebe estos consejos, verifique sus análisis, enjuague y repita. Con Más tarde puedes Ahorre tiempo y programe publicaciones para Instagram, Facebook, Pinterest, Twitter, LinkedIn y TikTok. Empiece hoy: