rewrite this title in spanish Master your 2025 social media strategy [free template + expert tips]
rewrite A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you’re succeeding or failing. The more specific your plan is, the more effective it will be. Keep it concise. Don’t make it so lofty and broad that it’s unattainable or impossible to measure. In this post, we’ll walk you through a seven-step plan for creating a winning social media marketing strategy. We’ve also included a completely free social media strategy template to download. Plus, we’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing. TL;DR? If you’re a social media or marketing manager looking for help with your strategy, you’re in the right place. Key takeaways A social media strategy maps out goals, tactics like influencer marketing, and metrics to align your efforts with business wins. Social is all about two-way engagement: building trust and community, not just pushing sales. Trends break fast on social. Your strategy must be able to flex with changing times and behaviors. Psst: You can also get a primer from our free ebook on social media marketing basics — grab it below. No email required! What is social media marketing? Social media marketing is the use of social platforms to grow your brand, connect with your audience, and achieve business goals. Unlike traditional advertising, it’s built on two-way conversations — brands don’t just talk at people, they engage with them. A social media marketing strategy outlines your marketing goals, the tactics (like partnerships) you’ll use to achieve them, and the metrics you’ll use to track success. Without a strategy, you’re just posting for the sake of it. With one, you’re making every post, comment, and campaign count. A strong social strategy should: Set clear goals that align with your business objectives Define the different platforms and kind of content that work best for your audience Track key metrics like website traffic to measure what’s working (and what’s not) Establish a workflow for planning, publishing, and reporting social media activities Social media moves fast, and a good strategy with clear optimization helps you stay ahead of trends, connect with the right people, and drive real results. #1 Social media tool Create. Schedule. Publish. Engage. Measure. Win. Free 30-day trial Why build a social media strategy? Posting without a plan is like sailing without a compass — you might move, but you won’t get far. A solid social media strategy turns chaos into results. Here’s why it’s worth the effort: Turns effort into impact. Random posts waste time, while a strategy ties every move — like social media campaigns — to what your business actually needs. It’s the difference between shouting into the void and speaking to the right crowd. Builds trust that lasts. Social isn’t just ads — it’s where real conversations happen. A strategy helps you show up consistently, proving you’re a brand people can rely on, not just another sales pitch. Keeps you in the game. Trends flip fast, and algorithms shift faster. With a strategy, you’re not guessing: you’re adapting and staying relevant while others scramble. Proves your worth. No more “nice-to-have” debates. A clear plan shows the boss (and your budget) exactly how social moves the needle, making your wins impossible to ignore. Think of it as your secret weapon when it comes to social media management: a good strategy sharpens your focus, amplifies your voice, and cuts through the noise. Ready to see how? The next steps walk you through building a social strategy that works, starting with goals and ending with results you can measure. How to create a social media marketing strategy: A 7-step guide Step 1. Set goals for business success A winning social media strategy starts with clear objectives — without them, you can’t measure ROI. Hootsuite’s strategy doc tracks your SMART marketing goals — specific, measurable, attainable, relevant, and time-bound — and if you need help getting started, we’ve got social strategy guides for small businesses, financial services, government, higher education, healthcare, real estate, law firms, and non-profits. Track meaningful metrics Skip vanity metrics like follower count. Instead, focus on key performance indicators (KPIs) like conversion rate or click-throughs, which 69% of marketers in a recent Hootsuite survey prioritize for ROI (79% target brand awareness). Not sure where to start? If you need inspiration, take a look at these essential social media metrics. Pick metrics that prove your work’s value: think Story views on Instagram or CPC on Facebook. Write down at least three goals to start, matching them to your business for boss buy-in. It’s easy to get overwhelmed by deciding what to post and which metrics to track, but you need to focus on what you want to get out of social media to begin with. Don’t just start posting and tracking everything: match your goals to your business, and your metrics to your goals. Amanda Wood Senior Manager, Social Marketing at Hootsuite Step 2. Know your audience deeply Get to know your fans, followers, and potential customers as real people with real wants and needs to target them effectively — for lead generation or loyalty. Hootsuite Analytics reveals who your followers are, where they live, and how they engage — 61% of organizations in a recent Hootsuite survey rely on AI-powered insights like these to help lighten the load. List audience demographics like age, location and interests using our free buyer persona template, and include this info on your target audience in your Hootsuite strategy doc. Jugnoo, an Uber-like service for auto-rickshaws in India, used Facebook Analytics to learn that 90% of their users who referred other customers were between 18- and 34-years-old, and 65% of that group was using Android. They used that information to slash referral costs by 40% by targeting 18–34-year-olds on Android — your data can do the same. Check out our guide to using social media analytics and the tools you need to track them. Step 3. Assess your competitors’ performance Odds are your competitors are already using social media — learn from them to sharpen your targets. Conduct a competitive analysis A competitive analysis allows you to understand who the competition is and what they’re doing well (and not so well). You’ll get a good sense of what’s expected in your industry, which will help you set social media targets of your own. It will also help you spot opportunities and weaknesses you can document in your social strategy doc. Maybe one of your competitors is dominant on Facebook, for example, but has put little effort into X (Twitter) or Instagram. You might want to focus on the social media platforms where your audience is underserved, rather than trying to win fans away from a dominant player. Use social media listening Social listening is another way to keep an eye on your competitors. Hootsuite Listening tracks their moves, with 1/3 of brands in 2024 relying on it to stay ahead of trends. Search competitor’s company names, handles, and keywords, spotting gaps like a weak Instagram presence or shift in sentiment to exploit. Log these insights in your Hootsuite strategy doc to guide your next steps, but don’t overdo it: Amanda advises monthly checks to keep your focus. Step 4. Boost your social presence Before you focus on growing your social media presence, take stock of what’s already working — and what isn’t. Hootsuite’s social media audit guide and template can help you spot gaps, uncover opportunities, and ensure your profiles are set up for success. Review your current performance Which platforms are driving the most engagement and traffic? What type of content resonates best with your audience? Are there inactive or underperforming social media accounts that need attention? Use this info to double down on what’s working and rethink what’s not. If a platform isn’t delivering results, either adjust your approach or consider shifting focus to where your audience is most active. Optimize your profiles for visibility and engagement In 2024, 25% of American adults reported using social media as their primary search channel. Gen Z is particularly big on social search, too — the same survey showed that roughly 46% of that generation prefers searching on social instead of traditional search engines. Those numbers mean your social content needs to be optimized for social SEO. Make sure your bio, profile images, and contact info are up to date Use keywords in your descriptions for better social search visibility Maintain consistent brand identity across platforms A well-optimized profile makes it easier for potential followers (and customers) to find and trust your brand. Look for impostor accounts If fake accounts are using your brand name, they could be confusing customers (or worse, damaging your reputation). Check for copycat accounts and report them when needed. You might also want to get verified on platforms where it’s available to add credibility and prevent impersonation. Here’s how to get verified on: A strong social media presence starts with a solid foundation. By auditing and optimizing regularly, you’ll ensure your strategy is built on a framework that supports growth, engagement, and results. Step 5. Find content inspiration While it’s important that your brand be unique, you can still draw content strategy inspiration from other businesses that are great on social. Plus, pushing creative boundaries in content creation can help your social strategy soar. According to our 2025 Social Media Trends survey, 25% of respondents said that most of their social content is entertainment-driven. “I consider it my job to stay active on social: to know what’s trending, which social media marketing campaigns are winning, what’s new with the platforms, who’s going above and beyond” says Amanda. “This might be the most fun step for you, or the hardest one, but it’s just as crucial as the rest of them.” Social media success stories You can usually find these on the business section of the social network’s website. (Here’s Facebook’s, for example.) Case studies can offer valuable insights that you can apply to your own social media plan. Award-winning accounts and campaigns You could also check out the winners of The Facebook Awards or The Shorty Awards for examples of brands that are at the top of their social media game. Your favorite brands on social media Who do you enjoy following on social media? What do they do that compels people to engage and share their content? National Geographic, for example, is one of the best on Instagram, combining stunning visuals with compelling captions. Source: National Geographic on Instagram Nike is a great example of superior customer service on X. They use their 280 characters to share new product releases and celebrate sports victories, but they’re also available to answer customer questions and solve problems. Source: Nike on X Notice that these accounts have a consistent voice, tone, and style. That’s key to letting people know what to expect from your feed. That is, why should they follow you? What’s in it for them? Consistency also helps keep your content on-brand even if you have multiple people on your social media team. For more on this, read our guide on establishing a compelling brand voice on social media. Ask your followers Consumers can also offer social media inspiration. What are your target customers talking about online? What can you learn about their wants and needs? If you have existing social media channels, you could also ask your followers what they want from you. Just make sure that you follow through and deliver what they ask for. Step 6. Craft engaging content Creating great content is only half the battle. To see real results, you need to post strategically, delivering the right content to the right audience at the right time. Plan your content mix The best social media strategies balance different types of content to keep audiences engaged. And while 34% of survey respondents said that “overly self-promotional content” is a major turn-off in how they perceive brands on social, 48% of marketers publish product or brand updates or news multiple times a week. Yikes. How do you find the balance? Try to think of your content as a mix of three general categories: Educate and inform. Share tips, industry insights, and thought leadership. Entertain and engage. Hop on trends, use humor, or share behind-the-scenes moments. Promote and convert. Highlight your products, services, and customer success stories. Not every post needs to be a sales pitch. Keep the the 80-20 rule in mind: 80% of your posts should inform, educate, or entertain your audience 20% can directly promote your brand. Whatever you decide on, be sure to document it in your strategy doc. Create a content calendar A social media content calendar helps you stay consistent without scrambling for last-minute ideas. Use yours to plan out: Topics and formats (videos, infographics, carousels, etc.) Posting frequency for each platform Key dates and campaigns to align with industry events or product launches If you’re starting a social media marketing strategy from scratch, you may not have figured out how often to post to each network for maximum engagement yet. Post too frequently and you risk annoying your audience. But, if you post too little, you risk looking like you’re not worth following. Start with these posting frequency recommendations: Hootsuite Planner helps you craft a balanced mix of posts and optimize timing based on engagement trends. Map out topics, formats, and key dates in your calendar, hitting our recommended frequencies to avoid annoying or overwhelming followers. Optimize for engagement Social media isn’t just about posting. It’s about sparking conversations and making meaningful connections with your audience. Strong captions that encourage responses, trending hashtags that boost discoverability, and interactive elements like polls, Q&As, and user-generated content all help increase engagement. When you create content that invites participation, rather than just broadcasting messages, you encourage more likes, shares, and comments, which in turn helps expand your reach. Strategic content keeps your audience engaged and your brand top of mind. Plan ahead, stay flexible, and adjust based on what resonates most with your audience. Step 7. Measure and refine your strategy Your social media marketing strategy isn’t set in stone — refine it with data as you go. That’s why it’s important to document your progress along the way. Hootsuite Analytics tracks your progress, spotlighting ROI worries shared by 68% of marketers in 2024, and benchmarks your performance with just a few clicks. Look at performance metrics In addition to the analytics within each social network, you can use UTM parameters to track social visitors as they move through your website, so you can see exactly which social media posts drive traffic to your website. Benchmark your results You’ve got your numbers, but how do they stack up to the competition in your industry? Industry benchmarks are a great way to evaluate your performance against other businesses in your category. If you use Hootsuite Analytics as your management tool, you can use our built-in social media benchmarking tool to compare the performance of your social accounts against the average of brands in your industry. You can set up custom timeframes, switch between networks — Instagram, Facebook, X (Twitter), LinkedIn, and TikTok — and look up benchmarks for metrics like followers, audience growth rate, engagement rate, clicks, shares, and much more. You’ll also find resources to improve your performance right in the summary section: Re-evaluate, test, and do it all again Once this data starts coming in, use it to re-evaluate your social media marketing techniques regularly. You can also use this information to test different posts, social marketing campaigns, and strategies against one another. Constant testing allows you to understand what works and what doesn’t, so you can refine your social media marketing plan in real time. Remember, effective social media marketing isn’t static. Your strategy should change over time. You should check the performance of all your channels at least once a week. Once you learn the basics of social media reporting, you can track your growth over time. Pro tip: If you use Hootsuite, you can review the performance of all your posts on every network in one place. Once you get the hang of checking your analytics, you may even want to customize different reports to show specific metrics over a variety of different time periods. Surveys can also be a great way to find out how well your social media strategy is working. Ask your followers, email list, and website visitors whether you’re meeting their needs and expectations and what they’d like to see more of. Just make sure to deliver on what they tell you. Finalizing your social media strategy Spoiler alert: nothing is final. Social media moves fast. New networks emerge, others go through demographic shifts. Your business will go through periods of change as well. All of this means that your social media marketing strategy should be a living document that you review and adjust as needed. Refer to it often to stay on track, but don’t be afraid to make changes so that it better reflects new goals, marketing tools, or plans. When you update your social strategy, make sure to watch our 5-step video on how to update your social media strategy for 2025: Free social media strategy template + video guide Ready to start documenting? Grab your free social marketing strategy template below! No time to read the whole article? Let Amanda Wood, Hootsuite’s own Senior Manager of Social Media Marketing, guide you through our free strategy template in less than 10 minutes: What’s next? When you’re ready to put your plan into action, we’re here to help. Save time managing your social media marketing strategy with Hootsuite. From a single dashboard, you can easily: Plan, create, and schedule posts to every network Track relevant keywords, topics, and accounts Stay on top of engagement with a universal inbox Get easy-to-understand performance reports and improve your strategy as needed With files from Liz Stanton. in spanish
rewrite this title in spanish Shared Media in the PESO Model: The Key to Driving Engagement and Amplifying Your Message
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The PESO Model—Paid, Earned, Shared, and Owned media—is a cornerstone framework for modern communication strategies. Each component plays a crucial role, but in the age of social media dominance, the Shared component is arguably the most dynamic and influential. Shared Media thrives on interaction, collaboration, and the ability to reach audiences at scale through platforms like Instagram, TikTok, Facebook, Twitter, and LinkedIn.
For brands and businesses, Shared Media is not just about maintaining a presence on these platforms. It’s about leveraging them strategically to create meaningful engagement, amplify messaging, and build loyal communities. This article dives deep into the Shared component of the PESO Model, examining its role, benefits, challenges, and strategies for success. What is Shared Media? Shared Media refers to the content and conversations that are distributed and amplified through social channels. Unlike Paid Media, where exposure is purchased, or Earned Media, which relies on third-party validation, Shared Media thrives on organic interaction. It’s powered by the active participation of audiences, who amplify content by liking, sharing, commenting, and reposting.
In essence, Shared Media is about creating content that resonates so strongly with your audience that they feel compelled to share it with their own networks, extending your reach exponentially.
Why Shared Media is Critical in Today’s Landscape Social media platforms are where modern conversations happen. According to recent statistics, over 4.9 billion people globally use social media, spending an average of 2.5 hours per day on these platforms. Shared Media is the bridge between brands and their audiences, offering the opportunity to engage directly, receive real-time feedback, and foster genuine relationships.
Shared Media is also unique in its potential for virality. A well-executed social campaign can take on a life of its own, reaching audiences far beyond a brand’s direct followers. This type of organic amplification not only increases visibility but also builds credibility as people are more likely to trust recommendations from peers than from brands themselves.
The Benefits of Shared Media 1. Direct Engagement
Shared Media allows for two-way conversations, enabling brands to interact with their audiences in real time. This fosters trust and builds relationships, making followers feel heard and valued.
2. Community Building
Social platforms are ideal for creating vibrant communities around your brand. Shared Media helps foster these communities by encouraging audience participation through user-generated content, contests, and interactive posts.
3. Amplification of Content
When audiences share your posts, they amplify your message to their own networks, often extending your reach exponentially. This organic amplification is invaluable for spreading awareness without additional costs.
4. Authenticity and Trust
Content shared by users often feels more authentic than traditional advertising. When people share a brand’s content, they effectively endorse it, building trust among their networks.
Strategies for Success in Shared Media To succeed with Shared Media, brands need more than just a presence on social platforms. They need a thoughtful strategy that prioritizes engagement and value creation.
Create Shareable Content
At the heart of any successful Shared Media strategy is content that resonates. Shareable content often has emotional appeal, whether it’s funny, inspiring, informative, or heartwarming. Visuals, infographics, videos, and interactive elements tend to perform particularly well.
Leverage User-Generated Content (UGC)
Encouraging your audience to create and share content featuring your brand is one of the most powerful ways to leverage Shared Media. Campaigns like branded hashtags, photo contests, or testimonial requests can drive a wave of authentic content that amplifies your message. Use Social Listening
Social listening tools can help brands monitor conversations around their content, industry, or competitors. Understanding what your audience cares about allows you to craft content that aligns with their interests and encourages engagement.
Collaborate with Micro-Influencers
Micro-influencers often have highly engaged and loyal followers. Partnering with them can help extend your reach and encourage sharing among niche audiences.
Engage Actively
Shared Media is not a one-way street. Brands that actively participate in conversations, respond to comments, and engage with followers see higher levels of trust and loyalty.
Measuring Shared Media Success
Success in Shared Media isn’t just about likes or shares. It’s about understanding how these metrics translate into broader goals. Key performance indicators (KPIs) for Shared Media include:
• Engagement Rate: The number of likes, shares, comments, and clicks relative to your total followers.
• Reach and Impressions: How far your content travels across networks.
• Sentiment Analysis: The tone of the conversations happening around your brand or content.
• Conversions: Actions taken by users after engaging with your shared content, such as visiting your website or making a purchase.
Challenges of Shared Media Despite its advantages, Shared Media has its challenges. Algorithm changes on social platforms can dramatically impact reach and engagement. Additionally, the sheer volume of content competing for attention means that even the best campaigns can get lost in the noise.
Another risk is the potential for negative virality. Just as positive content can go viral, so can negative reactions or backlash. This highlights the importance of careful messaging and a robust crisis management plan.
The Role of Shared Media in the PESO Model Shared Media doesn’t exist in isolation. It amplifies and interacts with the other PESO elements. Paid Media campaigns can drive traffic to shared content. Earned Media, such as press coverage, can gain additional traction when shared on social platforms. Owned Media, like blog posts or videos, often serves as the foundation for what is shared.
As Scott Baradell, CEO of Idea Grove, notes, “Shared Media is where the human element comes into play. It’s where brands stop talking at their audiences and start engaging with them. In many ways, it’s the heart of the PESO Model because it represents true connection.”
Conclusion Shared Media is a cornerstone of the PESO Model and a driving force in modern communication strategies. By creating content that resonates, engaging actively, and leveraging the power of communities, brands can use Shared Media to amplify their message, build trust, and foster meaningful relationships.
In a world where authenticity and connection matter more than ever, Shared Media offers the opportunity to turn audiences into advocates, transforming simple interactions into powerful brand movements.
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rewrite this title in spanish How Backspace Marketing Boosts E-commerce Growth with Social Media and SEO Integration
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In today’s competitive digital landscape, e-commerce businesses must leverage every advantage to stand out. Combining social media strategies with search engine optimization (SEO) offers a powerful synergy that not only enhances visibility but also drives meaningful traffic and conversions. Backspace Marketing exemplifies how these two essential tools, when integrated, can create a seamless strategy for sustainable growth.
How Social Media Drives E-commerce Success Social media platforms such as Instagram, TikTok, and Facebook have evolved into indispensable tools for e-commerce. These channels provide more than just visibility—they foster direct engagement with audiences. Through visually captivating content and interactive features like polls, reels, and stories, brands can strengthen their connection with potential customers. For instance, a business showcasing eco-friendly skincare products can use TikTok to share short, engaging tutorials, combining trending hashtags like #NaturalGlow with appealing visuals. However, the real potential lies in aligning these social media efforts with SEO. Social signals such as likes, comments, and shares indirectly impact search rankings by signaling relevance to search engine algorithms.
SEO: The Cornerstone of E-commerce Visibility Search engine optimization is the foundation of online success for any e-commerce business. A well-executed SEO strategy ensures that products and services rank prominently in search engine results pages (SERPs), targeting users who are already searching for what you offer.
Backspace Marketing demonstrates how a dual approach enhances performance. For example, identifying keywords inspired by social media trends can refine SEO strategies, ensuring search engines recognize the relevance of your content. If an Instagram post highlights “affordable gym setups,” creating blog content optimized with similar terms reinforces brand authority and drives organic traffic.
Integrating Social Media and SEO for Maximum Impact To make the most of both channels, e-commerce businesses must adopt a cohesive approach. Here are some strategies: Content AlignmentCreate social media posts inspired by trending search terms. For example, an online fashion retailer can align Instagram content with popular queries like “best summer outfits” to increase discoverability across platforms.
Optimized BacklinksCollaborating with influencers is a proven way to generate high-quality backlinks. An influencer campaign that features your product can amplify brand credibility while driving both social and organic traffic to your website.
Data-Driven RefinementTools such as Google Analytics and social media insights reveal valuable user behavior trends. By understanding which keywords and content formats resonate most with your audience, businesses can continuously optimize their strategies. These approaches not only strengthen SEO performance but also ensure social media campaigns work in harmony with long-term digital marketing goals. Backspace Marketing’s Approach to E-commerce Success A successful example of this integration is Backspace Marketing’s ability to connect social engagement with organic search growth. By focusing on data-driven campaigns and aligning social media efforts with SEO best practices, they help e-commerce brands capture visibility across multiple channels. Their expertise showcases how businesses can adopt a holistic strategy to amplify both engagement and sales.
Backspace Marketing also emphasizes the importance of consistency. While social media trends shift rapidly, SEO thrives on stability. Combining real-time responsiveness with structured keyword strategies ensures that efforts are effective in both the short and long term.
Challenges and How to Overcome Them Integrating social media with SEO can be challenging. Many brands struggle to allocate resources evenly, leading to an imbalance that undermines the potential of either channel. To address this, businesses should prioritize both technical optimization for search engines and engaging content for social audiences.
Another common challenge is keeping up with the fast-paced nature of social media while maintaining the steadiness required for SEO. Backspace Marketing offers a solution by blending flexibility with strategic planning, ensuring businesses can adapt quickly without losing focus on long-term goals.
A Winning Blueprint for E-commerce Growth By merging the dynamic engagement of social media with the structured visibility of SEO, e-commerce brands can create an online presence that attracts and retains customers. This dual approach provides a powerful foundation for growth, ensuring every interaction, whether a social media share or a search engine click, contributes to success.
Backspace Marketing’s holistic strategies highlight how businesses can achieve this balance, leveraging tools like influencer collaborations, keyword-driven campaigns, and actionable analytics. With their guidance, e-commerce brands are well-positioned to thrive in an increasingly competitive digital world.
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rewrite this title in spanish 21 of the best social media analytics tools for 2025
rewrite Wondering which of your social media tactics are working? Busy social marketers need effective social media analytics tools to focus their efforts. Let’s take a look at some of the best (free and paid) options for 2025. What are social media analytics tools? Social media analytics tools are apps and dashboards that allow you to gather information about your social media performance and your audience. Tools for social media analytics also allow you to create reports to track key performance indicators in real-time and over time and present results to your team, your boss, and other relevant stakeholders. The best social media analytics tools for 2024 1. Hootsuite Best for: Business owners who run their own social media, social media managers at small-to-medium sized businesses, large marketing teams Coolest feature: Custom recommendations for the best time to post on each social account based on your accounts’ metrics and historical data Price: Starting at $99/month Skill level: Beginner to intermediate Hootsuite Analytics is a comprehensive social media management tool that lets you easily track the performance of all your social channels and formats in one place, so you can replicate what works and get more engagement. It works across Facebook, Instagram, X (Twitter), LinkedIn, TikTok, Pinterest, and YouTube. It Hootsuite Analytics, you can track over 120 social media metrics, including page, profile, follower and video stats — and much more. (Check out the full metric list here.) You can set up custom dashboards that give you an overview of your most important KPIs at a glance, over a select period of time: … and look up much more granular information, down to the performance of every individual post you published. With Hootsuite Analytics, you can also: Easily view industry benchmarks and see how you compare to competitors Find out when your audience is online Get personalized recommendations for the best times to post for each of your accounts Create custom social media reports to showcase your results to your boss and share actionable insights with your team On top of all of that, Hootsuite won a 2024 TrustRadius Most Loved Award. That’s thanks to our great tools… and to thousands of raving reviews like this one: View this review on G2 Explore all the capabilities of Hootsuite Analytics in more detail: 2. Sprout Social Source: Sprout Social Best for: Marketing teams at larger organizations Coolest feature: Tag inbound and outbound social messages to track and analyze volume and performance patterns. Price: Starting at $199/month Skill level: Beginner to intermediate Sprout Social is another top contender in the battle of social media analytics tools, and it may be worth your consideration. Offering analytics for all the major social media platforms, Sprout can help you plan and execute your social media strategy. Like Hootsuite, Sprout offers a full-featured analytics dashboard, which provides details on both your paid and organic posts and helps you decide when to publish content for the best results. You can also easily white-label and download social media analytics reports from the Sprout dashboard. Sprout is quite a bit more expensive than Hootsuite, but Hootsuite offers more features and integrations. Learn more: Compare Hootsuite and Sprout to see which one works best for you. 3. Buffer Source: Buffer Best for: Business owners who run their own social media, solo social media managers at small-to-medium-sized businesses, agencies Coolest feature: Simple Instagram performance tracking, including Stories analytics Price: Starting at $6/month for 1 social channel Skill level: Beginner to intermediate Buffer is primarily a social media scheduler for Instagram, Facebook, X, TikTok, Pinterest, and LinkedIn. When it comes to analytics, Buffer is relatively light on features. It doesn’t offer analytics for all platforms and doesn’t come with social listening analytics features or competitor analysis. However, Buffer’s user-friendly dashboard is simple and intuitive, making it great for social media managers who just want to get in, schedule, and get out. Learn more: Read our guide to Hootsuite vs. Buffer for more on how these platforms compare. 4. Hubspot Source: HubSpot Best for: Marketing teams at larger companies focused on understanding how social marketing efforts impact the customer journey Coolest feature: Integration with your CRM to track data like new contacts driven by social media Price: Starting at $800/month Skill level: Advanced Hubspot is a bit different from some of the other social media analytics tools on this list. With Hubspot, social media management is part of the Hubspot Marketing Hub software that also helps you manage email, SEO, and CRM records. That means it’s best for brands that develop long-standing customer relationships, both before and after purchase, and that use multiple marketing approaches rather than sticking to social. Hubspot integrates with Hootsuite to bring more social user context into your Hubspot CRM data and ticket system. Learn more: You can add Hubspot to your Hootsuite dashboard 5. Later Source: Later Best for: Business owners who run their own social media, solo social media managers at small-to-medium-sized businesses Coolest feature: Link in Bio page data flow to track website clicks from Instagram and TikTok Price: Starting at $25/month Skill level: Beginner to intermediate Later really shines for smaller brands and creators who like to visualize and preview social media content before they post. While Later can also help you measure the performance of your social media content and allow optimization for posting times, the platform lacks some more advanced analytics reporting features like competitive analysis and industry benchmarking. Learn more: Compare Later and Hootsuite to see which solution is best for you. 6. Rival IQ Source: Rival IQ Best for: Social media managers who crave stats Coolest feature: Free head-to-head reports against individual competitor accounts on Instagram, TikTok, Facebook, and X Price: From $239 per month Skill level: intermediate Rival IQ was designed to let social media managers be data scientists, without the pesky certification. Rival IQ delivers on-demand analytical data, alerts, and custom reports from major social media platforms. Easily conduct a competitive analysis or a complete social media audit with Rival IQ’s in-depth reporting. Then, present your findings to your stakeholders and marketing team with fully customizable reporting like charts, graphics, and dashboards. Rival IQ isn’t just for the big picture. Comprehensive social post analytics lets you see exactly which posts work for each platform and identify why they work. Pro tip: Getting owned by the competition? With Rival IQ you can also analyze your competitors’ social media accounts. See what works for them and look for ways to incorporate those techniques into your own social media online presence. Learn more: Try a demo or start your free trial with Rival IQ 7. Talkwalker by Hootsuite Source: Talkwalker by Hootsuite Best for: social media managers, PR and communications teams, brand monitors, product marketers, researchers Coolest feature: Monitor conversations from more than 150 million sources to analyze engagement, potential reach, comments, sentiment, and emotions Price: Pricing upon request – request a demo for more details Skill level: Intermediate to advanced Talkwalker offers analytics related to social conversations beyond your owned social properties, including: Mentions Brand sentiment analysis Important influencers Conversation clusters You can filter by region, demographics, device, type of content, and more. Talkwalker is especially useful to spot activity peaks in conversations about your brand. This can help you determine the best times for your brand to post on social media. 8. Brandwatch Source: Brandwatch Best for: PR and communications teams, social media marketers who focus on engagement and brand monitoring Coolest feature: Track and analyze data from more than 100 million sources, including blogs, forums, and review sites, as well as social media networks Price: Pricing available on request Skill level: Beginner to intermediate Brandwatch offers a powerful suite of tools that allow you to track and analyze your social media accounts while also monitoring brand reputation and social share of voice. Brandwatch Consumer Research pulls from more than 1.4 trillion posts, with AI tools to help you filter out the trends and data that are most relevant to your business. You can set up email alerts to keep you informed when sentiment or conversion volume change. Learn more: See how Brandwatch compares to Hootsuite. 9. Keyhole Source: Keyhole Best for: Enterprise-level businesses and organizations Coolest feature: Automated reports on influencer marketing campaign performance with a breakdown of social media ROI Price: Starting at $89/month Skill level: Intermediate to advanced Keyhole lets you report on everything: social media campaigns, brand mentions and interactions, hashtag impact, and even influencer campaign results. You can drill down into your impressions, reach, share of voice, and even analyze your competitors’ social media strategies. If you’re using influencer marketing as part of your social content strategy, Keyhole has reporting capabilities that will let you identify the ideal influencers to work with and measure their performance over time. Learn more: How to identify and work with the best influencers. 10. Channelview Insights Source: Synaptive Best for: YouTube marketers and creators, social media managers who run a YouTube channel alongside other social channels Coolest feature: Analyze the performance of multiple YouTube channels and export PDF or CSV reports Price: Starting at $8/month (free for Hootsuite Enterprise users) Skill level: All skill levels Channelview Insights allows you to analyze YouTube video and channel performance alongside all your other social media channels. You can also schedule automatic, regular reports. Easily see the following performance metrics in one place: Views, engagement rates, subscription activity, and watch time Audience insights for demographics, geography, acquisition and more Learn more: You can add Channelview Insights to your Hootsuite dashboard 11. Mentionlytics Source: Mentionlytics Best for: PR and communications teams, brand monitoring teams, product marketers, researchers at small to medium-sized businesses. Coolest feature: Clear sentiment and share of voice analysis in multiple languages Price: Starting at $69/month Skill level: Beginner to intermediate Want to get the big picture view of what’s being said about your brand on the internet? Mentionlytics is a great entry point to using social media analytics for brand monitoring — especially if you run a global business in more than one language. It’s also an effective tool for identifying influencers and tracking relevant hashtags. Learn more: You can add Mentionlytics to your Hootsuite dashboard 12. Panoramiq Insights Source: Synaptive Best for: Instagram marketers and creators Coolest feature: Detailed Instagram Story analytics for multiple accounts Price: Starting at $8/month (free for Hootsuite Enterprise users) Skill level: All skill levels Panoramiq Insights is perfect for Instagram marketers who want deeper insights on their Stories in particular. Among other things, Panoramiq Insights lets you: Analyze follower demographics, including age, gender, country, city and language Monitor Instagram account activity (for multiple accounts), including views and new followers Discover your best social media posts with view and engagement analytics Measure Story views and interactions Learn more: You can add Panoramiq Insights to your Hootsuite dashboard 13. Quintly Source: Quintly Best for: Social media managers at small-to-medium-sized businesses, enterprise-level companies, agencies Coolest feature: Customizable dashboards that draw from more than 500 social media metrics Price: Starting at $315/month Skill level: Intermediate to advanced Unlike many of the tools on this list, Quintly is exclusively a social media analytics software tool. That means it’s built solely to provide top-quality analytics, rather than bundling analytics with other social media management capabilities. Quintly provides detailed data and reports for Facebook, Instagram, Twitter, LinkedIn, YouTube and Snapchat, along with competitor benchmarking. Learn more: The social media metrics you need to track in 2024 14. Iconosquare Source: Iconosquare Best for: Solo entrepreneurs who manage their own social media accounts, social media managers at small-to-medium-sized businesses Coolest feature: Reports (in PDF or XLS) include social images for clearer reporting and analysis Price: Starting at $79/month Skill level: Beginner to intermediate Iconosquare allows you to report on brand metrics for multiple social profiles across Instagram, Facebook, Twitter, LinkedIn, and TikTok. You can compare time periods and track more than 100 metrics as graphs or raw data. While you’re at it, you can benchmark your performance against your competitors and set your reports to arrive in your inbox on a regular schedule. 7 free social media analytics tools 15. Google Analytics Source: Google Best for: Social media professionals who work for a web-based business Coolest feature: See how much traffic and leads flow to your website from your social media channels Skill level: All skill levels Google Analytics is one of the best free tools to learn about your website visitors. If you’re a social marketer who wants to drive traffic to your website, it’s an invaluable resource. While it’s not a standalone social media analytics platform tool, you can use it to set up reports that will help you: See which social media platforms send you the most traffic See what content drives the most leads and traffic on which social networks Get to know your target audience with demographic data Calculate the ROI of your social media campaigns With these data points, you’ll be able to get the most out of your social media campaigns and effectively strategize for the future. No social media strategy is complete without Google Analytics. Learn more: How to use Google Analytics to track social media success 16. Meta Business Suite Insights Source: Meta Business Suite Available to: Facebook Pages and Instagram professional accounts The Insights tab within Meta Business Suite is the place to find account-, platform-, and post-level metrics for Facebook and Instagram side-by-side. You can also research the audience demographics and track your ad account spend. Learn more: 3 Top Facebook analytics tools 17. Instagram Insights Source: Instagram Available to: Business and creator accounts Instagram’s in-app analytics tool offers account- and post-level data for metrics like reach and engagement. You can track trends in follower growth and identify all the different ways followers interact with your content. You can also learn about the demographics of your Instagram audience and track the performance of your Instagram Reels and Stories. Learn more: Guide to Smarter Results Tracking on Instagram 18. TikTok Analytics Source: TikTok Available to: TikTok business accounts TikTok’s native analytics tool breaks your metrics down into overview data, content performance analytics, and follower demographics and growth. Learn more: 4 TikTok analytics tools 19. X Analytics Source: X Available to: X Premium users While X analytics are currently being modified, for the moment they allow you to understand the performance of your paid and organic X posts and learn which other X users have the most potential to amplify your content. You can access monthly highlights like top posts and top followers. It’s a good place to get a snapshot of your best performing content and identify potential influencers or brand ambassadors. You can also dig deeper to track the engagements and impressions on your content over a selected period. Learn more: How to use X analytics 20. Pinterest Analytics Source: Pinterest Available to: Pinterest business accounts Pinterest’s built-in free social media analysis tools help you understand your Pinterest audience’s interests. You can track key metrics for paid and organic Pins, including impressions, engagements, video views, and profile visits. You’ll also find Pinterest-specific stats like saves and closeups. If you add the Pinterest tag to your website, you can use Pinterest Analytics to track conversions. Learn more: A Simple Guide to Using Pinterest Analytics 21. LinkedIn Page Analytics Source: LinkedIn Available to: LinkedIn Page admins LinkedIn Page Analytics provides data on your LinkedIn content, followers, visitors, leads, and competitors. You can also track your employee advocacy efforts, engagement with your career pages, and newsletter performance. Learn more: LinkedIn Analytics: The Complete Guide for Marketers Why every marketer needs a social media analytics tool The right social media analytics tools help you figure out what’s working and what’s not. They should also provide the historical data you need to assess your social media marketing strategy on both macro and micro levels. The best comprehensive social media analytics tools allow you to compile data from multiple platforms and create custom reports so you never find yourself in a position like this: Social media analytics tools can help you answer questions like: Is it worth it for my business to keep posting on Pinterest? What were our top posts on LinkedIn this year? Should we post more on Instagram next month? Which network drove the most brand awareness for our product launch? What kind of posts do my followers like to comment on? … and many more. With all of that data at your fingertips, you can make data-driven decisions and clearly see the ROI of your social media strategy. This can help prove the value of the work you and your team do every day. This is incredibly valuable when annual budget time rolls around or when you want to request new resources. That’s the theory. But what does all this mean for a real social media team? Here’s an example. Before using Hootsuite’s social media analytics, the University of Sydney struggled to build a consistent (and consistently successful) social media presence for its faculties. Measuring success effectively across many different accounts and pages was particularly challenging. Implementing a comprehensive analytics tool helped the social team monitor the overall social strategy, and easily measure individual and combined success. Hootsuite Analytics also easily integrates with other business tools. The Adobe Experience Manager CMS integration allowed the university to track the entire student journey, from initial social media audience engagement to becoming prospective students. This end-to-end visibility enabled the social media team to measure and prove the return on investment of their social media efforts. And if you’re curious, here’s how the Hootsuite social team uses analytics every day: Track your social media performance and maximize your budget with Hootsuite. Publish your posts and analyze the results in the same, easy-to-use dashboard. Try it free today. in spanish
Social Media: Menos “social” y más “media”
¿Cuál es la diferencia entre las redes sociales y el entretenimiento, y de qué lado de la cerca se sientan las grandes plataformas? ¿Es Instagram una aplicación social o una plataforma de entretenimiento? ¿Qué pasa con Snapchat o TikTok? Cada vez son más los algoritmos los que definen lo que vemos en cada aplicación y, en ese sentido, se trata más de puro entretenimiento que de estar al día con tus amigos. Pero, ¿qué significa esto para la industria de las redes sociales en general y cómo están haciendo los especialistas en marketing para reenfocar su enfoque dentro de este cambio? «Estamos en un punto de inflexión en el que se trata menos de las conexiones que hacemos con las personas y más del contenido que creamos», dijo Nick Cicero, vicepresidente de estrategia de Conviva. «Con el fuerte cambio al video, se trata menos del gráfico social y más de la conversación que creas». ¿Significa eso que tienes que ver el contenido que creas y publicas de manera diferente? Y si es así, ¿cómo debería mirar ahora su plan de marketing digital más amplio? Esto es entretenimiento. Una investigación reciente de Omida descubrió que TikTok superó a Netflix como la segunda aplicación más popular entre los menores de 35 años. La plataforma también está lista para convertirse en el principal destino de redes sociales para ver videos este año, mientras que el año pasado se quedó atrás de Facebook por menos de un minuto en el tiempo promedio de visualización. Su impacto se siente en toda la industria, especialmente porque tanto las empresas de redes sociales como las marcas de entretenimiento buscan replicar su estilo y formato. Tal y como explica Maria Rua Aguete, directora sénior de Omdia: «Para las emisoras comerciales o de otro tipo que buscan llegar a los espectadores más jóvenes, no se debe subestimar la creciente importancia de TikTok para llegar y hacer crecer nuevas audiencias». El aumento de TikTok tanto en vistas de video como en usuarios (la plataforma tiene aproximadamente 80 millones de usuarios mensuales en los EE. UU., el 80 % de los cuales tiene entre 16 y 34 años) está provocando que los especialistas en marketing prioricen el canal como parte de sus estrategias sociales. Pero surge la pregunta: ¿TikTok es un canal social, un canal de entretenimiento o ambos? Como explica Leroyson Figueira, director creativo sénior de la agencia de marketing londinense 160over90: “Parece que cualquier plataforma digital nueva que no sea ni un sitio web ni una aplicación de servicios públicos se califica inmediatamente como una plataforma social. Sin pensarlo dos veces, TikTok también ha sido calificado como «social» por nuestra industria cuando es cualquier cosa menos «social». Figueira afirma además que: “TikTok tiene editores de películas y una audiencia cinematográfica. No se parece en nada a Facebook, Instagram o Twitter. Es más como una estación de televisión o Netflix que una plataforma social. Pero el canal más democrático de la historia”. Por lo que vale, TikTok se considera una aplicación de entretenimiento. A principios de este año, Blake Chandlee, presidente de soluciones comerciales globales de TikTok, dejó clara esta distinción: “Desarrollaron sus algoritmos basados en Social Graph. Esa es su competencia central. Somos una plataforma de entretenimiento. La diferencia es significativa”. Esta perspectiva diferente también está cambiando la forma en que los especialistas en marketing deben ver la aplicación y, a medida que más plataformas buscan replicar este enfoque, también se extiende a su estrategia general. otra era La forma en que TikTok ha abordado su modelo es única en el sentido de que se parece más a una empresa de medios que distribuye contenido, en lugar de a un canal social que facilita la interacción de persona a persona. Debido al éxito de TikTok, otras plataformas ahora están tratando de seguir su ejemplo. Instagram tiene Reels, por supuesto, mientras que Spotlight de Snapchat es su propia versión de video de pantalla completa con desplazamiento vertical, impulsado menos por a quién conoce y más por lo que impulsa el compromiso general. Incluso las plataformas de entretenimiento están adoptando algunas de las funciones de TikTok. Por ejemplo, la NBA ha incluido elementos como videos verticales y recomendaciones «Para ti» en su última versión de la aplicación. Al mismo tiempo, el concepto de las redes sociales como fuente de entretenimiento no es nuevo. En 2010, los datos de Edelman mostraron que el 73 % de las personas de 18 a 24 años (que hoy tendrían entre 30 y 36 años) y el 50 % de las personas de 35 a 49 años (ahora de 47 a 61 años) usan las redes sociales en Considere los sitios web como medio de comunicación. forma de entretenimiento. La mayoría de los encuestados también indicó que los sitios de redes sociales ofrecen una mejor relación calidad-precio que las empresas de música, juegos y televisión. Pero esta vez se siente diferente. Donde la primera iteración del llamado «entretenimiento social» nos dio Vine y Quibi, TikTok tiene un diferenciador y una ventaja distintos: su algoritmo. Según Cicerón: “Lo especial de TikTok es el motor de recomendaciones. Hay tantas personas en la plataforma que buscan y crean videos de calidad. El bucle infinito te mantiene desplazándote”. Esta fórmula es una de las principales razones por las que TikTok se ve más como una red social que como una plataforma de entretenimiento «tradicional». Estas recomendaciones brindan el mismo impulso de dopamina que las actualizaciones de amigos y familiares alguna vez trajeron a Facebook e Instagram, pero ahora también ofrecen la emoción de descubrir algo nuevo en una comunidad participativa. Tal como lo explicó Dara Denney, directora sénior de desempeño creativo en Thesis y presentadora de un canal de YouTube centrado en el marketing. «[On Facebook], parece que los anuncios ahora le atraen más a usted que a sus amigos y familiares. TikTok hace que sea más accesible no solo encontrar a las personas que comparten tus intereses, sino también ser esas personas”. En ese sentido, TikTok cambia el paradigma de «a quién conoces» a «quién quieres ser», que luego invita a los usuarios al proceso de creación. Lo viejo es nuevo otra vez Este cambio de las redes sociales como una plataforma de conexión a una fuente de entretenimiento también se refleja en la jerga de la industria sobre con quién quieren trabajar las marcas. Los días de los «influencers» se están desvaneciendo y las marcas ahora claman por trabajar con «creadores». Como explica Cicerón: “Un ‘influencer’ es más como una celebridad con la que podrías tener una relación. Los creadores deben ser más auténticos y originales, y las personas pueden ver la diferencia cuando no lo son”. Este nuevo enfoque es una de las principales razones por las que los YouTubers tienen tanta demanda como Brand Partners. “La velocidad a la que tienes que producir contenido como este ha impedido que las marcas se suban realmente a bordo. Por lo tanto, buscan ayuda de los creadores. Hay tantos creadores ahora que no es difícil para las marcas encontrar creadores que se alineen con ellos». TikTok mismo ha ayudado a impulsar esto. La plataforma tiene su propio Creator Marketplace para ayudar a las marcas a encontrar socios creativos potenciales, mientras que también tiene un Creator Fund que paga a los creadores participantes con dinero real en función de la participación en el contenido. Las dos corrientes brindan un incentivo directo para que los desarrolladores aprendan qué funciona y maximicen el rendimiento de su contenido, y luego canalicen potencialmente ese éxito y conocimiento hacia una carrera. Como señaló Denney: «Los creadores se están convirtiendo en sus propias marcas por naturaleza, y hay un impulso para que moneticen su oficio». Esas son buenas noticias para las marcas porque, si bien los especialistas en marketing están acostumbrados a crear promociones pulidas y escenificadas, TikTok es una bestia completamente diferente. «[Marketers] Siempre supe cómo entretener a la gente, pero cada vez más también se trata de educar a la gente. La gente usa TikTok no solo como fuente de entretenimiento, sino también para mejorar”. Denney apunta al surgimiento de creadores que ofrecen consejos prácticos (como Alexandra Hayes Robinson) o «problemas personales de nicho» (como The Hollistic Psychologist). Esto se suma a los muchos usuarios de TikTok que ofrecen maquillaje, moda y otras guías de autoayuda y que han creado comunidades reales e influyentes a través de sus cargas en la aplicación. Este cambio de perspectiva sobre el uso de las redes sociales es un cambio crítico, y los especialistas en marketing deberían considerar cambiar sus métricas de éxito. “La métrica más importante para las redes sociales es la atención. TikTok se trata más de construir una comunidad”. De esa manera, TikTok se trata de comprender y construir una audiencia, lo que suena muy similar a lo que los programadores de televisión tradicionales han estado haciendo durante décadas. No se trata de ‘social’, se trata menos de ‘voz de marca’ y ‘humanización’ y algunas de las otras palabras de moda asociadas con este medio comunicativo más interactivo. Ahora la dinámica está cambiando, lo que podría cambiar todo su enfoque. Nota del editor: Omdia y Social Media Today son propiedad de Informa. Omdia no tiene control sobre la cobertura de Today en las redes sociales. Este artículo fue escrito por Aaron Baar de Social Media Today y tiene licencia legal a través del Industry Dive Content Marketplace. Dirija cualquier pregunta sobre licencias a [email protected]
Hacer un argumento de venta – Social Media Explorer
Tener un argumento de ventaUn argumento de venta es una declaración cuidadosamente elaborada destinada a convencer a un prospecto de que el producto que se ofrece es la mejor solución para sus necesidades. Un argumento de venta es muy importante ya que puede influir en la decisión de un comprador potencial y puede ser la parte crucial de un proceso de ventas.Según el empresario Raphael Sternberg, un buen argumento de venta puede marcar la diferencia entre ganar o perder una oportunidad. Vender es un arte; Se necesita mucho trabajo duro para ofrecer un punto de venta convincente. Sternberg dice que es importante recordar los siguientes puntos al hacer un argumento de venta:1. Ten una agendaUn plan claro puede ayudarlo a mantenerse encaminado y evitar desviarse. El propósito del argumento de venta debe escribirse para recordarle al vendedor lo que debe tener en cuenta al presentarlo. Ponga la agenda en primer lugar cuando hable del producto o servicio para que no se pierda. Si estás distraído, consulta la agenda y recuerda los objetivos. Una agenda puede ser una gran herramienta para organizar los pensamientos de los vendedores mientras están en un discurso de venta.2. Sea claro y concisoEn un argumento de venta, el vendedor debe ser muy claro y conciso. Al hablar con el prospecto, uno no debe confundir sus preguntas o declaraciones. Adaptar constantemente el vocabulario al nivel del cliente potencial. Esto ayuda a asegurar la venta y disminuye la confusión de la persona simplemente haciendo que compre algo.3. Identificar y dirigirse al grupo objetivo correctoEncontrar a las personas adecuadas para presentar el producto es fundamental para el éxito del argumento de venta. La identificación correcta de los compradores potenciales es crucial, ya que indica que el producto satisface sus necesidades. El uso de un prototipo o una muestra del producto puede ayudar a identificar a la audiencia adecuada.4. Mantén tus emociones bajo controlRaphael Sternberg cree que es humano ser emocional en un argumento de venta, pero es importante mantener la lógica en la conversación y no dejar que las emociones dominen. Las emociones pueden mezclarse en el campo de juego, haciéndolo menos efectivo. También es imperativo que el vendedor pueda aceptar críticas positivas y preguntas sin enfadarse ni frustrarse.5. Aprende a escucharEscuchar es una habilidad esencial en un argumento de venta y está relacionado con la identificación de los clientes objetivo y sus necesidades. Aprender a escuchar bien es un factor crucial en los argumentos de venta exitosos, ya que ayuda al vendedor a hacer los ajustes necesarios y comprender bien las necesidades del prospecto.6. Usa hechos y datosCuando los datos pueden respaldar la percepción que tiene el vendedor de su producto o servicio, es importante saber cómo presentarlo. Las estadísticas, las encuestas y otros hechos deben usarse de manera efectiva en el argumento de venta para respaldar la perspectiva del vendedor. Esto ayuda al vendedor a presentar su producto o servicio de manera más convincente.Liderar un argumento de venta no es fácil, pero siguiendo los puntos anteriores, puede aprender a elaborar un buen argumento de venta y entregarlo de la manera correcta.(function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = «//connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.5»; fjs.parentNode.insertBefore(js, fjs); }(document, ‘script’, ‘facebook-jssdk’));
Los 10 oradores más influyentes en el Big 4 Social Media Summit
Estar al día Regístrese para recibir estrategias de marketing de influencers, información e invitaciones a eventos en su bandeja de entrada. Al enviar este formulario, acepta el procesamiento de sus datos personales por parte de Traackr como se describe en la Política de privacidad. Suscribirse a Regístrese para recibir estrategias de marketing de influencers, información e invitaciones a eventos en su bandeja de entrada. Al enviar este formulario, acepta el procesamiento de sus datos personales por parte de Traackr como se describe en la Política de privacidad. 2016 fue llamado el «Año del marketing de influencers» para las relaciones públicas. Los viejos ideales de comunicados de prensa y el uso de medios tradicionales han sido abandonados en el pasado. Los profesionales de relaciones públicas eficaces saben que para que su marca se destaque, deben influir en las voces en las que confía su audiencia. La voz de un influencer, ya sea un blog, una reseña o un experto que mueva el mercado a la velocidad de un tweet, vale su peso en oro: Cheryl ConnerConstruyendo relaciones con influencers en relaciones públicasLa industria de las relaciones públicas se está orientando hacia la construcción de relaciones con personas influyentes que respalden el marketing y los objetivos comerciales generales. En su publicación Cinco consejos básicos para el éxito del marketing de influencers, Gravitate PR señala que, para la mayoría de los profesionales de relaciones públicas, las relaciones con influencers son una clara extensión de los programas de relaciones públicas tradicionales. Una vez que se establecen las relaciones con los influencers, los influencers pueden ayudar a aumentar el conocimiento de la marca, aumentar las ventas y aumentar la satisfacción del cliente. La próxima semana, los profesionales de relaciones públicas se reunirán en San Francisco para PR News: Big 4 Social Media Summit. (También hay un campo de entrenamiento de narración visual el día antes de la cumbre, más sobre por qué el contenido visual es más importante que nunca aquí). para ser encontrado. Aún así, quería encontrar asistentes que hablaran regularmente sobre marketing de influencers, aunque no esté en la agenda. Los 10 oradores más influyentes en el Big 4 Social Media SummitLa siguiente lista incluye los 10 mejores oradores de la Cumbre de las 4 Grandes Redes Sociales que hablaron sobre marketing de influencers y relaciones públicas. Ya sea que asista a la cumbre o no, estos líderes de opinión son pioneros en la industria de las relaciones públicas. Los 10 oradores más influyentes en #Social16 Carlos GilJefe global de redes sociales, BMC SoftwareSahana JayaramanVicepresidente sénior, director del laboratorio de marca digital, Eastwick Communicationskaren leeDirector asociado, Digital y Social, Stanford Graduate School of Businessdavid landisPresidente/CEO, Landis Communications Inc.leslie douglasGerente Sénior, Redes Sociales, PwCchad mitchellDirector Ejecutivo, Comunicaciones Digitales, Walmartian beckmanProductor de video junior, W2O GroupLaran de crisisVicepresidente, Jefe de Digital, Zeno Groupkaren jueGerente sénior, Medios sociales de marca, Adobeleslie drateGerente de redes sociales, impresión de consumo de EE. UU., HPCómo las relaciones públicas pueden usar el marketing de influencersSi eres un profesional de las relaciones públicas y te preguntas cómo aprovechar el marketing de influencers, no dudes en contactarnos. Nos encantaría hablar con usted sobre cómo vemos que la industria de relaciones públicas depende de personas influyentes para prosperar. Si planea asistir a la Conferencia Big 4 Social Media, envíenos un tweet y díganos qué sesión está esperando con más ansias. Envíe un tweet directamente desde el identificador de @Traackr o comuníquese con Justin Dorfman (@justindorfman87) o Ian Mckay (@ianalexmckay), quienes asistirán a la conferencia. ¿Qué opinas de las relaciones públicas y el marketing de influencers? ¿Cuál es la mayor tendencia en la industria de las relaciones públicas?!function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod?n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version=’2.0′;n.agent=»plwebflow»;n.queue=[];t=b.createElement(e);t.async=!0;t.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)}(window,document,’script’,’https://connect.facebook.net/en_US/fbevents.js’);fbq(‘init’, ‘999447757149190’);fbq(‘track’, ‘PageView’);
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Beneficios de la publicidad en línea – Social Media Explorer
Beneficios de la publicidad en líneaBeneficios de la publicidad en líneaLa publicidad online ha crecido exponencialmente en los últimos años; Crea una conexión directa e inmediata entre las empresas que buscan vender sus productos y servicios y las personas que puedan estar interesadas en esos productos. Por lo tanto, es natural que el marketing en línea haya revolucionado la forma en que publicitamos casi todo. La publicidad en redes sociales como Facebook hace posible conectar con millones de personas al mismo tiempo sin gastar en gastos de publicidad más de lo necesario. La mayoría de las veces, la publicidad en línea es la segunda forma de publicidad más barata.Beneficios de la publicidad en línea1ra exposiciónLa persona promedio pasa alrededor de 2 horas en Internet todos los días. Los seis sitios web más populares: Facebook, YouTube, Google, Amazon, Yahoo y eBay tienen más de mil millones de visitas mensuales. Si anuncia en cualquiera de estos sitios web y dirige su comercialización a las personas que pasan tiempo en estos sitios web, puede obtener acceso a una gran audiencia.2. costosSegún el tipo de anuncio que esté vendiendo, el costo puede variar ampliamente. El coste medio por mil (CPM) de la publicidad en Google Adwords es de 0,30 $, que aumenta a 1,20 $ para un anuncio en la Red de Display de Google. Sin embargo, dado que estos se ejecutan en muchos sitios web diferentes, no son una forma de publicidad tan eficiente como otros métodos, como los anuncios de Facebook o Twitter, que pueden venderse por alrededor de $ 0.10 por clic.3. PersonalizaciónLa mejor manera de hacer que sus anuncios sean relevantes para su audiencia es utilizar la información que estos sitios de redes sociales tienen sobre sus usuarios. Esto puede ser la edad, el sexo, los gustos y aversiones, pero también los intereses de las personas que ven estos anuncios, que se pueden obtener del historial de navegación de las personas que han visitado su sitio. Cuanto más relevante sea el anuncio para los intereses y antecedentes de una persona, es más probable que interactúe con él. 4. AlineaciónCuando una persona está en Facebook, es muy probable que esté interesada en el producto o servicio que estás tratando de vender, y ahí es donde entra en juego la orientación.4. ReorientaciónPuede realizar un seguimiento de lo que busca una persona y, si abandona el sitio sin realizar una compra, es muy probable que sea así. Jordan Sudberg muestra interés en el servicio o producto que intenta vender. La única información que necesita para este tipo de publicidad es su dirección de correo electrónico. Muchas empresas ofrecen varias opciones de retargeting en Facebook que le notificarán cuando alguien haya pasado por su anuncio, y de esta manera puede promocionarlo hasta que le compre algo.5. Co-creaciónLa publicidad online es una plataforma muy interactiva; Por un lado, el vendedor está tratando de vender su producto y, por otro lado, los clientes quieren comprar productos o servicios. Permite que ambas partes de esta ecuación estén al mismo nivel e interactúen libremente, aumentando drásticamente el compromiso.Jordan Sudberg señala que la publicidad en línea es una de las mejores y más rentables formas de promocionar sus productos y servicios. Los sitios de redes sociales como Facebook permiten un nivel mucho más alto de interacción entre el proveedor y el cliente que un anuncio en la televisión o la radio. Las personas pueden expresar sus opiniones sobre productos y servicios, hacer preguntas o compartir sus experiencias, creando una sensación de confianza aún más increíble. El costo de la publicidad en Facebook es mucho menor que en la televisión o la radio, por lo que es una excelente manera de promocionar sus productos.Mediante el uso de las diversas opciones de segmentación que ofrece Facebook en co-creación con retargeting, puede anunciarse de manera muy efectiva manteniendo los costos bajos. Es la mejor manera de hacer publicidad en línea.(function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = «//connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.5»; fjs.parentNode.insertBefore(js, fjs); }(document, ‘script’, ‘facebook-jssdk’));
Check-in sin contacto para el cuidado de la salud – Social Media Explorer
Check-in sin contacto para atención médicaLos pagos de atención médica son complicados y confusos para cualquier persona, incluso para quienes trabajan en la gestión de pagos de atención médica. La mayoría de las compras que hacemos en la vida son bastante sencillas. Sabemos lo que estamos comprando y por qué, y generalmente sabemos cuánto costará antes de realizar la compra. Curiosamente, cuando hacemos «compras» que son vitales para nuestro bienestar, como procedimientos médicos, a menudo no sabemos qué es exactamente lo que estamos pagando y cuánto se paga de nuestro bolsillo. El check-in sin contacto para la atención médica está listo para transformar la atención médica.Desafortunadamente, este tipo de confusión corre en muchas direcciones en la atención médica. A menudo no está claro cómo será nuestra factura real. Esto lleva a las estadísticas de que gastamos $ 190 mil millones anualmente en costos administrativos innecesarios en atención médica.La mayoría de los estadounidenses quieren conocer los costos médicos por adelantado, incluido el 84% de los millennials y el 65% de los baby boomers. Sin embargo, el 50% de las previsiones son inexactas. Esto contribuye al hecho de que muchos estadounidenses tienen dificultades para pagar facturas médicas inesperadas. De hecho, el 67% de los estadounidenses creen que no pueden pagar una factura médica sorpresa. La creciente popularidad de los seguros médicos con deducibles elevados está provocando que aumente la frecuencia de las facturas médicas inesperadas. Los pacientes no están seguros de su responsabilidad por los costos y, en este caso, el 69% intenta averiguar el costo antes del procedimiento, pero el 42% simplemente espera la factura. La solución a todo esto son los pagos vinculados. El check-in sin contacto y el pago a través de la pandemia de COVID están demostrando ser una gran mejora con respecto a los métodos antiguos. Ahora los pacientes pueden proporcionar toda la información necesaria en línea antes de su cita y es posible verificar la elegibilidad del seguro antes de que el paciente entre por la puerta. Los pagos conectados pueden brindar claridad tanto a los pacientes como a los administradores y reducir significativamente los costos médicos sorprendentes y los costos administrativos innecesarios. Para obtener más información sobre el check-in sin contacto de atención médica, consulte la siguiente infografía: Fuente: PracticeSquire(function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = «https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.5»; fjs.parentNode.insertBefore(js, fjs); }(document, ‘script’, ‘facebook-jssdk’));