rewrite this title in spanish 15 Amazing Benefits of Email Marketing No One Ever Taught You
rewrite Email marketing is not the sexiest kid on the digital marketing block by any means. Source While other marketers are telling you you need to be creating Instagram Reels or spending hours a day on Clubhouse, I’m here to tell you that it pays to invest in getting your digital marketing house in order first. We need to invest in our own assets, and after your website, your email list is the 2nd most important digital asset that you can build. There are many other benefits of email marketing that will convince you to take it more seriously. Let me explain these benefits one by one. The ROI of Email Marketing is Proven First, there’s one major reason why email marketing is used so much: it has an excellent ROI. Sometimes, this value is realized through specific sales that wouldn’t have happened without those emails. This email marketing statistic really says it all: However, many other benefits of email marketing are less obvious. Let’s dig into these other benefits related to increasing ROI one by one. 1. Inexpensive to Launch an Email Marketing Campaign Yet High Return on Investment Most of us know that it doesn’t cost a lot of money to send emails. Personal users can get free email accounts from several providers across the Web. However, for proper email marketing campaigns you might need a paid service. This can be as simple as a business email account all the way to elaborate email clients, each with subscription costs. The other expenses are composing the emails and getting people to sign up. However, even with these expenses, email is a great value. In fact, according to Emarketer, the ROI on email is better than both social media marketing and paid search. While most marketers recommend a mixture of these techniques, it does demonstrate that email is a critical method of getting sales leads. Want even better results? Check out some of these recommended email marketing tools. 2. Increases Brand Awareness & Helps You Stay Top of Mind Whether your brand is just starting out, or has been around for over a century, one of the best benefits of email marketing is brand awareness. Often, consumers are looking for the next great thing, and if you’re a legacy brand then this issue can work against you. I mean, who buys the same cotton T-shirts from the value store anymore, right? Wrong! Plenty of people see the value of an old, reliable brand. At the same time, being a new entrant into the market forces you to increase brand awareness so people will try your products. For brands of any age and size, though, staying at the top of consumer’s minds is a major advantage. Email marketing is one of the best ways to get there. 3. Strengthens Customer Relationships Let’s look at this one from a human perspective. Most of us have the best relationships with people we talk to often, whether that’s through email, social media, or old-school methods. Among the benefits of email marketing is the ability to strengthen customer relationships. Because when all is said and done, brands are run by people, and it’s people who buy from brands. 4. Generates Traffic to Your Site Simply put, if you include a site link in the email then there’s a high chance your customers will click on it. This works whether the link is to your latest product, some sort of promotion, or simply a press release. Even if the customer doesn’t want to buy something, curiosity will often lead them to click through. Then, they might find something else that’s compelling. As with bricks and mortar retail, getting them through the “door” is often half the battle. 5. Emails Help Improve Leads and Sales for Your Business and Products There’s more to email marketing as a conversion tool than driving clicks, however. In fact, 80% of professionals say that email marketing is an effective way to get and keep customers. Similarly, the Direct Marketing Association reports that 66% of consumers have made an online purchase as a result of emails they’ve read. Taken together, these statistics mean that if you aren’t emailing your customers, you’re missing out. People don’t just browse because of email, they buy because of email. The Easiest Type of Marketing? One of the benefits of email marketing is that it’s easy to use. Almost everyone in the United States uses email to some extent, and so it’s a familiar medium. So long as you can avoid becoming an annoying spammer, your emails can become a great way to connect with consumers. 6. Easy to Get Started and Use As I mentioned above, email marketing at scale does require some extra tools. However, these tend to be easy to use, so it really is easy to get started with email marketing. If you can click and drag content elements into your email client, this is arguably the hardest part. Many clients even give you access to free clip art and templates. Then, scheduling the emails is done with a few mouse clicks. 7. Easy to Measure Growth and Performance of Your Emails and Email List Depending on your goals, measuring your progress can be quite simple. For instance, the growth of an email list is easy when you use best practices. At the same time, you can track that growth with basic analytics features. Even Gmail will tell you how many “contacts” there are, and commercial clients are more sophisticated. Likewise, the performance of different emails is easy to track with an effective analytics program. Then, results over time can be compared to both goals and historical data. Further Reading: Email Outreach: 15 Tips on How to Create an Effective Campaign (with Templates) The Differentiator of Email Marketing Have you ever thought about the fact that third parties have some degree of editorial control over most forms of advertising? Look at the Facebook rules, for instance, and you’ll see a host of disallowed speech. At the same time, magazines, TV, and radio all reject ads that don’t conform to their standards. Email is different, though. With email, there are very few restrictions and the definition of acceptable content is mostly defined by you and the consumer. 8. Allows Your Business to Own Your Contacts’ Email Address Among the benefits of email marketing is that email addresses are essentially private information. Due to the anti-spam regulations in most countries, you need permission to use people’s email for marketing purposes. This gives your brand a certain exclusivity: one way or another, people develop some affinity with your brand before emails can begin. Likewise, your competitors also need permission to email them. If a customer is brand loyal, then you have a huge advantage. Everyone else? They need another way to get attention. 9. Some People Prefer Email One of the great things about email is that almost everyone uses it. At the same time, email is something that can be opened when you have a minute, and not at the mercy of a ringing telephone. Likewise, emails can be followed up on at the right time, and not just when an ad pops up on a webpage. Is Your LinkedIn Not Delivering Results? Just released: my new book to help professionals, entrepreneurs, and business owners maximize LinkedIn for real growth.With years of LinkedIn expertise, Maximizing LinkedIn for Business Growth offers actionable steps to build your brand, expand your network, and drive results. Start leveraging LinkedIn like never before—grab your copy now! Click the cover or button below to buy on Amazon. Maybe this is one reason that so many customers love email marketing. 73% of millennials prefer to get emails from businesses over other communication methods. This is a very valuable demographic, as they spend plenty of money online. Other consumer subsets prefer email as well, with 99% checking email daily. 10. Better Engagement through Emails For most of us, getting an email deserves a response. This is especially true when the sender is a person or company with which we have a connection. On the other hand, paid social, banner ads, and other traditional advertising is often ignored. Although most personal emails require a reply email, marketing emails don’t require the same level of engagement. Even clicking through and browsing the website can get results. The difference between engagements from emails vs. social media is like night and day: Naturally, there will always be emails that don’t need a response. For instance, an order confirmation email, while it provides an opportunity to sell something, is mostly informational. Then again, include a coupon to help reap the benefits of email marketing. Maybe your customer forgot something the first time. 11. You Can Reach Customers Without Relying on Advertising Generally speaking, advertising is only seen when a customer navigates somewhere on the internet, pops open the newspaper or consumes other media. However, emails are a more intimate part of their lives. As robocalls ruin the act of answering the phone, email is becoming the best way for people to communicate. This is even more true for companies that need to contact people. Not only is email less intrusive, but everyone hates getting interrupted during dinner. Here’s my point: the benefits of email marketing include an ability to reach customers anytime, anywhere. Smartphones mean that email is always at their fingertips, just like the radio used to be. And, you don’t have to pay Gmail for access to our customer. Just push the send button. What No One Taught You about Email Marketing Strategy Of course, reaping the benefits of email marketing requires proper strategy. After all, there’s more to email marketing than just cranking out words and phrases. Instead, everything needs to be done with specific goals in mind, and at the optimal time. 12. Emails Help You Reach the Right People at the Right Time in Realtime Just because email isn’t the new telephone ringing at dinner time doesn’t mean it isn’t time sensitive. What do I mean? Depending on your audience and their location, there are optimal times for sending marketing emails. For instance, B2B brands will want to target working hours, while B2C brands are likely to go for leisure time. The linkage between time and intended audience can be more complicated, however. Products such as hearing aids could be better marketed during the day, due to the high number of senior consumers. Likewise, sending an email at the right time can spell the difference between the email getting buried by others, and its being opened. Fortunately, if you have an email program then the email can be pre-scheduled. This would allow a sender in California to reach a recipient in India at breakfast time, even if they work the day shift. Further Reading: When is the Best Time to Send Marketing Emails? (with pre-send checklist) 13. Allows You to Personalize Content While Automating Email Campaigns Using an Email Marketing Tool Let’s be honest: automation is taking over many aspects of our jobs, but it isn’t necessarily an attack of the robots. Personalizing content for email is similar to the mail merge of yesteryear. In other words, you can have an email program add specific names to the emails before they’re sent. Going this route allows a recipient to see that you have put at least a minimal amount of thought to your marketing pitch. This option isn’t available on other types of internet-based advertising. Any good email marketing tool will help you do this easily. Further Reading: 8 Personalized Email Marketing Strategies You Don’t Want to Miss (with Examples) 14. Deliver Targeted Messages to Different Segments of Your Target Audience Among the benefits of email marketing is the ease with which we can tailor a message to each audience. Using A/B testing and analytics, we can compose or create more than one email message. Then, each can be sent to the subscriber group for which it was designed. What’s so awesome about this? Traditional media doesn’t allow for much personalization. About all you can do is create one advertisement for a particular publication or media station, then something else to go elsewhere. This would mean, for example, showing men’s fashion by a given company in places where guys hang out, and their ladies’ clothes somewhere else. With email, you can be much more precise. Further Reading: How to Use Email Segmentation to Boost Marketing Conversions 15. Allows You to Provide More Value to Your Audience and Build Trust with Educational Content Finally, you can reap the benefits of email marketing by using email as a way to distribute content. Probably the biggest reason to do this is that content marketing is highly valuable as a customer education tool. For example, let’s say you’re a B2B brand in the construction industry. Your company has just launched a major improvement on the power drill, and you’d like everyone to know it. To help educate contractors, you’ve posted a detailed writeup on your website complete with diagrams. By sending a brief announcement and article link by email, you’ll encourage people to check it out. Further Reading: How to Create the Perfect Content for Your Email Marketing As you can see, there are many benefits of email marketing. Email is an efficient way to reach many consumers across most industries. In addition, email has a personal touch that can’t be duplicated anywhere else. Best of all, email marketing is accessible to just about everybody. If you aren’t doing email marketing, you should be. Hero photo by Ben White on Unsplash Actionable advice for your digital / content / influencer / social media marketing. Join 13,000+ smart professionals who subscribe to my regular updates. in spanish
rewrite this title in spanish Personal Branding is Everything: Interview with Archer Wolfe
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In 2025, personal branding is no longer optional—it’s a cornerstone for executives and entrepreneurs thriving in a digital-first world. Archer Wolfe, a serial entrepreneur and the visionary behind 1stImpression, has made this clear through his work with Fortune 500 leaders and global executives. A poly athlete and award-winning marketing consultant, Wolfe exited two companies in gaming and fintech by age 28 before launching his Hong Kong-based premium personal branding agency. This article dives into why personal branding matters now more than ever, how 1stImpression crafts standout strategies, and the trends shaping its future—all grounded in Wolfe’s expertise.
The Non-Negotiable Power of Personal Branding For executives and entrepreneurs in 2025, personal branding is a must-have asset. “Every face of a company with high conversion rates and strong product engagement typically has a following unmatched by competitors,” says Archer Wolfe. In today’s landscape, where numbers often guide decisions, a robust personal brand cuts through the noise, offering credibility and influence. Wolfe explains, “People’s instinct is to follow the numbers, but it’s up to potential users to do their homework on the teams.” A strong personal brand doesn’t just attract attention—it builds trust, making it a game-changer for securing partnerships and clients. Crafting Global Personal Brands with 1stimpression.com Archer Wolfe’s agency, 1st Impression, takes personal branding to the next level for executives worldwide. “We help executives from all industries establish an elitist personal brand that reflects their best qualities and achievements through the eyes of Google and AI LLMs,” Wolfe shares. The agency goes beyond surface-level PR by publishing content that showcases clients’ expertise and opinions on trending industry topics. This strategy positions executives as thought leaders, driving engagement and turning online visibility into real-world opportunities.
“Creating valuable reasons for people to engage and become potential customers is our focus,” Wolfe adds. In a digital era shaped by AI-driven personalization trends outlined by Forbes, 1stimpression.com ensures its clients’ brands are both discoverable and impactful, giving them a competitive edge on a global stage.
Authenticity: The Heart of Personal Branding Authenticity isn’t just a buzzword for Wolfe—it’s a core principle. “The famous quote ‘authenticity is key’ is a strong pillar of the 1stimpression.com business model,” he says. Unlike influencers peddling empty hype, Wolfe’s team partners with media outlets adhering to The Trust Project’s transparency protocol, ensuring content meets rigorous editorial standards. This approach resonates deeply with millennials and Gen Z, who crave genuine stories over polished ads. “We give executives a bigger stage to showcase their knowledge and skillsets,” Wolfe explains. By prioritizing value over vanity, 1stimpression.com builds personal brands that foster trust and loyalty—key currencies in 2025’s digital marketplace.
Avoiding Costly Personal Branding Mistakes Even seasoned executives stumble with personal branding. “One of the biggest mistakes is purchasing followers or engagement,” Wolfe warns. Such shortcuts risk account bans and waste resources on hollow metrics. Another misstep? “Spending thousands on PR agencies and influencer marketing before a product is live,” he notes, which can drain financial runway prematurely. Let’s not forget one of the most important reasons; getting too addicted to the social validation you receive.
Wolfe’s advice is simple yet powerful: “Invest in yourself as much as you invest in your business.” Treating your personal brand with the same care as your diet or relationships ensures it’s built for longevity, not just fleeting attention, as highlighted in Brands at Play’s branding best practices for 2025.
The Competitive Edge in 2025 A strong personal brand offers more than visibility—it’s a strategic advantage. In a world where AI tailors experiences per Metrobi’s 2025 personal branding strategies and authenticity drives connection, executives with a clear, credible online presence stand out. Whether securing high-stakes partnerships or winning over clients, the trust and authority a personal brand conveys are unmatched.
Take Action Today In 2025, personal branding is the linchpin of success for executives and entrepreneurs. Archer Wolfe, an entrepreneur with a proven track record, shows how authenticity and strategy can transform your digital presence. Ready to elevate your brand? Visit 1stimpression.com or connect with Archer Wolfe on LinkedIn, X.com, and Instagram for expert insights and actionable steps.
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rewrite this title in spanish What Entrepreneurs Need to Know Today
rewrite Listen on… Mastering AI basics, leveraging ChatGPT and Claude, and creating custom workflows for your business.
If you’re feeling overwhelmed by AI or worried you’re behind on best practices, this episode is for you! I’m thrilled to welcome back my good friend Rick Mulready, who many of you might remember from our episodes on Facebook ads back in the day. Now, he’s crushing it as the founder of the AI Playbook community, where he helps entrepreneurs leverage AI to streamline their businesses. In this candid conversation (where I literally didn’t look at my outline once – can you believe it?), Rick breaks down how to structure prompts and configure custom GPTs in a way that actually makes sense. Trust me, you don’t have to be a tech genius to implement these strategies because Rick goes step-by-step, from basic setup to real examples of using AI for idea generation and copywriting. We also dive deep into the differences between ChatGPT and Claude.ai and exactly when to use each one in your business. My personal goal is to be fully proficient in AI by the end of 2025, and I’m so excited you’re learning alongside me on this journey! In this episode, we discuss: (5:19) Why Rick went all-in with AI and how it completely transformed his business model (12:14) The most important thing to master first on ChatGPT (hint: it’s not what you think!) (25:12) My biggest lightbulb moment about promoting and talking to AI in a way that gets results (31:41) A complete walkthrough of custom GPTs from what they are to how to use them like a pro
(42:35) Real-life examples of how I’m using AI to improve my podcast prep (47:22) The key differences between Claude and ChatGPT
(54:44) How to create AI solutions that actually save you time (including Rick’s amazing coaching hack)
(59:53) The three strategies you need to move from beginner to intermediate with AI Get ready to feel confident and excited about using AI in your business, even if you’re starting from scratch! Click here to listen!
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Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now! !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version=’2.0′; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,’script’, ‘https://connect.facebook.net/en_US/fbevents.js’); fbq(‘init’, ‘397525423930890’); fbq(‘track’, ‘PageView’); !function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod?
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rewrite this title in spanish Meta Says That’s Fixed an Issue That Led to Erroneous Facebook Group Suspensions
rewrite If you manage a Facebook group that’s been inexplicably banned over the last week or so, you’re not alone.
As reported by TechCrunch, thousands of Facebook groups have been suspended of late, with many pointing the finger at faulty AI-detection for incorrectly tagging them as violating the platform’s rules.
As per TechCrunch:
“Based on information shared by affected users, many of the suspended Facebook groups aren’t the type that would regularly face moderation concerns, as they focus on fairly innocuous content like savings tips or deals, parenting support, groups for dog or cat owners, gaming groups, Pokémon groups, groups for mechanical keyboard enthusiasts, and more. While some of the impacted groups are smaller in size, many are large, with tens of thousands, hundreds of thousands, or even millions of users.” According to Facebook, the suspensions are based on a technical error, which is in the process of being rectified, with many group admins now being told that they should see their group restored again within 48 hours. Meta provided this statement to SMT:
“We’re aware of a technical error that impacted some Facebook Groups. This has been resolved.”
So any errors should either be fixed already, or are in the process of being reversed.
But even so, the mass-bans have spooked a lot of Facebook group admins, who’ve spent years building their online communities. As noted, broader discussion about the suspensions has pointed at erroneous flagging by AI tools, though neither Facebook nor Meta has confirmed that this is the root cause in this instance.
The concern here is that Meta is increasingly relying on AI, for an increasing array of functions, and that without human intervention, it runs the risk of seeing more errors of this type moving forward.
Indeed, Meta CEO Mark Zuckerberg recently noted that AI will replace most mid-level engineers at the company soon, and as it continues to expand its AI systems, it seems increasingly likely that Meta will be looking to AI processes to operate more elements of the business.
Which is why group admins are concerned about this latest wave of suspensions, as it could reflect a new change in approach at the app, where it becomes increasingly difficult to understand, and/or rectify problems, because you’re dealing with the decisions of the AI overlords, not humans. Again, Meta hasn’t confirmed that AI is at fault in this instance, but it does seem like another example of Meta’s AI automation teething problems, which could point to further complications in future. in spanish
rewrite this title in spanish The ultimate Instagram Reels cover guide (+ free templates)
rewrite Want to create an Instagram Reels cover that really pops? We’ve got you *covered.* (Get it?) Crafting the perfect cover for your Reel video is essential to draw viewers in and keep them engaged with your content. Not only will a great cover design help your content stand out, but it will also give your followers an idea of what to expect from your videos. The best part? You don’t need to be a professional designer to create an amazing Instagram Reels cover. Let’s explore how to change your Instagram Reel covers, some templates to get you started, and how to make sure your covers look great on your feed. Get your free pack of 5 customizable Instagram Reel Cover templates now. Save time, get more clicks, and look professional while promoting your brand in style. What are Instagram Reels covers? Instagram Reels covers are still images that appear as thumbnails of your Instagram Reels video. Choosing a compelling Instagram Reels cover can help boost views and make your page more visually appealing. Here’s an example from soda brand Poppi. The brand recently launched a new flavor and have created Instagram Reels covers to match the new flavor’s color scheme, helping pull its page into a cohesive design while simultaneously grabbing attention and promoting its new product. You can choose an Instagram Reels cover from your video footage or upload a graphic or still image to set as the video thumbnail. 5 free Instagram Reels cover templates One great way to make your brand’s Instagram Reels recognizable and appealing to your audience is to use a set of Instagram templates for each video cover. By using a similar design for each Reel, you’re able to create a cohesive feed and help your content stand out. Check out these five completely free Instagram Reels cover templates to help you get started. How to add an Instagram Reels cover To help your Instagram Reels fit better in your feed, you’ll want to add an Instagram Reels cover as you create and publish your video. Follow along with this step-by-step guide to add the perfect cover for your video. Step 1: Create your Instagram Reel video First, open up your Instagram app and tap the plus sign in the bottom middle of your screen to start creating a new post. Tap Reel from the four content types, then search for your video in your camera roll or select the camera option to start recording in-app. Once you’ve uploaded or recorded your video, tap Next to move onto the next step. Step 2: Make your in-app changes On the next screen, you’ll be able to make any in-app edits or changes, like cropping the video, adding audio, changing the speed, adding text or stickers, and more. Perfect your Instagram Reel and get it ready to publish. Then tap Next. Step 3: Click Edit cover The next screen is where you can add things like tags, hashtags, polls, location geotags, your caption, and more. It’s also where you can edit your Instagram Reels cover. At the bottom of your video thumbnail, tap Edit cover to pick a good cover photo or still for your video. Step 4: Select or upload your Instagram Reel cover You can scroll through your video sequence to find a perfect still from your footage by holding the window at the bottom of the screen and swiping it side to side until you find the perfect clip to use as your cover image. Or, you can tap Add from camera roll to upload a photo or graphic you made specifically to use as a cover photo. You can also tap the Aa icon in the corner of your thumbnail to add custom text atop your Instagram Reels cover. This can help you provide context on what viewers can expect to see in your videos as they scroll through your feed. Step 5: Adjust your grid view In this section, you can also tap the Profile grid tab to see what your cover image will look like in your Instagram grid. Tap and hold the cover image to drag it around until it fits exactly how you want it to look within your feed. Using this feature is helpful if you’re using a still from the video so you can easily adjust it so the most important parts of the image are front and center. Once you’ve adjusted it to look exactly how you want it to, tap Done. Step 6: Publish your Instagram Reel You’ll be taken back to the area where you can add your caption and other elements. Make sure you fully fill out all of the most important sections, then click Share to publish your Reel. #1 Instagram Reels scheduling Plan, manage, and schedule your Instagram Reels for maximum engagement and minimal effort. It’s so easy. Start free 30-day trial How to edit/change an Instagram Reels cover If you’ve previously published Instagram Reels videos without customizing your cover photo, you can always go back and update them with eye-catching Reel cover designs. Follow along with this tutorial to get started. Step 1: Open the Instagram Reel you want to add a cover to First things first, scroll through your Instagram feed to find any videos that need a custom or updated cover photo. Tap the video to open it to full size on your phone screen. Step 2: Edit the Instagram post Tap the three dots in the top right corner of your post to access your post settings. Tap Edit down towards the bottom of the options. Step 3: Click Cover You can edit multiple elements after you publish your Instagram Reel, including your caption, tags, and location. But you can also tap Cover on your video thumbnail to make changes here. Step 4: Select or upload your custom Instagram Reel cover You’ll be brought to the same interface as when you upload an Instagram Reel for the first time. You can either scroll through your video footage until you find a still you like, or tap Add from camera roll to upload a custom Instagram Reel thumbnail to your video. Step 5: Adjust your grid thumbnail Tap over to the Profile grid area to, again, drag or crop your thumbnail until it sits perfectly centered. You want all of the videos in your Reels tab to feel cohesive, so adjusting your cover photo is a step you don’t want to miss. Step 6: Update your video Finally, once you’ve finished making your changes, tap Done in the top right corner to save them. You can now head back to your Instagram profile to see your new Reels cover in action. How to create an Instagram Reels cover photo Help your Instagram Reels stand out on your feed by creating custom cover photos that grab attention and let viewers know what to expect from your content. This is especially useful if you’ve created a series or a multi-part video thread so someone who has viewed your content can easily find more of what they’re looking for. Plus, a good Reels cover can boost engagement and views by letting your audience know exactly what types of content you share. Let’s dig into our guide to designing Instagram Reels cover photos that will help you increase your views and engagement. 1. Take advantage of graphic design software Using a graphic design tool specifically designed to help small businesses create social media graphics can be a great hack for creating visually appealing Reels covers. Some easy-to-use tools to choose from include: Check out each one to see which tool best suits your needs, then get started designing. Keep in mind, though, that you can also use some of Instagram’s built-in editing tools to add text, stickers, or drawings to your video cover. 2. Start with a Reel cover template Next, it’s a good idea to start with a template for your first few cover photos, rather than designing from scratch. You can find tons of Canva templates you can seamlessly customize to fit your video content. Plus, starting with a template helps you make sure your cover photo is the right size. An Instagram Reels cover photo should be 1080 x 1920 pixels, or an aspect ratio of 9:16. Although your Instagram page will crop the cover photo to a portion of that, you still need to make sure it’s the full size. Just put the most important elements front and center — which a template can easily help you do. 3. Make it branded Add your brand fonts, colors, logo, patterns, and more to your Instagram Reels cover photos. This helps make sure your content is easily recognizable while also creating a cohesive look and feel on your Instagram feed. If you plan to use text in your cover photo, match it to your brand fonts. Add color elements with your brand colors or use photos with your branding in them as the basis for your design. 4. Showcase your Reel focus What is your Reel about? Make it clear in your design what your Reel’s focus is so your viewer immediately knows whether they’re interested in watching it or not. You can do this by: Using a still from your video that includes the video’s main elements Adding a text overlay with a title or description of your video Zooming in on an element from your video Incorporating shapes or other elements that draw attention to an image from your video 5. Incorporate into your content creation process Don’t push your cover design creation off to the wayside as a nearly-forgotten step in your Reel publication process. Instead, make your cover design a key step. This can help make sure all of your covers match in some way while also telling a story through your content. Plus, it can make sure they don’t look hastily thrown together, and instead feel like a solid part of your strategy. 5 tried-and-true Reels cover tips from the experts Get even more out of your Instagram Reel cover design with these five expert tips for creating cover photos that will make your audience want to click and watch your videos. 1. Design with clarity and intention “Your cover should immediately communicate what the viewer will get from your Reel,” says lifestyle expert Ciara Strickland of The New Mixx. “Whether it’s a tip, tutorial, transformation, or story. Use bold, easy-to-read text paired with a clean background or compelling image that visually supports the theme.” What she’s saying is this: make it immediately known what each of your videos is about. Especially as users scroll through your feed to see your content, you don’t want to leave them guessing what you post about. (Or force them to watch your videos to find out for themselves — because believe us, they won’t.) In her content, Strickland talks mostly about clothing, as her main focus is on ungendering clothing norms and helping people find affordable style. So it makes sense that she would simply use high-quality, stunning images of her outfits as her Reels covers: 2. Consider the crop When choosing your Reels cover photo, you can move it around to make sure the most important parts are showing. This is what we mean when we say “consider the crop.” Even though your video and your cover photo need to be 1080 x 1920 pixels in size, your feed only shows a 4:5 section of that cover. So you need to make sure you highlight the most important part of your cover photo in that central area. This is Sam Speller, Founder of Kenko Tea’s big tip: “My number one rule when designing a stand-out Instagram Reels cover is to optimize for a thumbnail view with your big elements in the middle and bold.” Instagram crops Reels covers in various ways depending on whether they appear in the feed, in your profile grid, or on the Explore page, so a cover that looks perfect in one place may get cut off somewhere else. Speller shares, “We found this out the hard way when our first Reels cover — with copy in the top third — wasn’t even shown at all in profile view. Now we try to make all covers have a strong focal point — something like our best-selling matcha tin or a colorful green smoothie bowl, surrounded by a clean amount of negative space.” You can see what Speller means when you take a look at Kenko Tea’s Instagram page: Make sure you’re considering how your video cover could be cropped so that, no matter what, your main content sits perfectly framed in the center. 3. Use fonts strategically “Text placement is crucial,” Jasmine Charbonier of YourTampaBestie tells us. The travel influencer explains that where you put your text and the style of font you use can both have a major impact on reach and engagement. People scroll quickly, so your copy needs to grab them immediately. Charbonier says, “Through tons of testing, I discovered that putting the main text in the center top third of the cover works best. I try to keep text super short — 3-4 words max. Any more than that, and engagement drops off.” We can see that Charbonier practices what she preaches in her own Instagram Reel covers: Notice how she also only uses bold, sans-serif fonts in her copy. Charbonier explains, “I made the mistake early on of using fancy fonts that looked great but were hard to read. Now I stick to clean, bold sans-serif fonts.” She continues, “My go-to is Helvetica — basic but it works. The text has to be instantly readable while someone’s thumb is flying up their feed.” 4. Keep it simple Ah, the age-old rule of “KISS.” Keep it simple, stupid (or, if you prefer to be a bit nicer, keep it simple, sweetie)! Katie Breaker, Sales Director at Birdieball, explains to us, “When it comes to Instagram Reels covers, simplicity is your best friend. You only have a couple of seconds to grab someone’s attention, so the cover should be easy to understand at a glance.” Don’t bother adding in a million stickers, text overlays, drawing, elements, etc. Simplicity is what helps your audience understand what your content is about. Breaker says, “At BirdieBall, we’ve learned that using a clear, high-quality image that highlights the product or action works best. Think of it like a snapshot of what’s coming next in the video. For us, that often means showing the training aid in use or a golfer in the middle of a swing.” Other tips Breaker shares about her team’s Instagram Reel covers include: Keep the text really simple. Something like “Perfect Your Swing” works really well. It’s clear, direct, and gives people just enough of a reason to click and watch. Don’t overdo it with too many words. The idea is to make someone curious about what happens next and want to dive into the video. Make sure your style is consistent across all your Reels covers. That way, your followers recognize your content when they scroll. They start associating that style with your brand, and it helps increase engagement over time. You can take a look at Birdieball’s Instagram Reels covers below: 5. Create custom, branded covers Mimi Nguyen, Founder of Cafely, says one of her biggest tips is to create custom covers over using a random frame from your video. Nguyen explains, “I used to do that early on, and it never performed well. Now, I design custom covers in Canva or Photoshop that match our brand but still pop enough to stop the scroll. Great covers don’t just look good — they set expectations and boost click-through. A little extra design effort up front really pays off in engagement.” As you can see, their covers are simple, but beautiful and effective: Test out both options to see what works best for you, but keep in mind that most experts find success in using a high-quality image or graphic with extra design elements. Save time managing Instagram for business using Hootsuite. From a single dashboard, you can create, schedule and publish posts directly to Instagram, engage your audience, measure performance and run all your other social media profiles. Try it free today. in spanish
rewrite this title in spanish How to Leverage It for Creative Videos
rewrite TikTok’s Green Screen feature transforms content creation. This powerful tool lets creators replace backgrounds with any image or video without complicated setups. Small businesses, marketers, and content creators can now produce professional-looking videos with minimal effort. Green Screen has become one of the platform’s most popular creative tools. It ranked as a top TikTok trend in 2023, driving significant engagement across the platform. I’ve seen how visual tools like Green Screen can dramatically increase audience engagement when properly implemented. The brands I work with consistently find that creatively using platform-specific features leads to better performance than generic content approaches. This guide will show you exactly how to use TikTok’s Green Screen, provide creative applications for your marketing, and share best practices to maximize your results. Let’s start with understanding what makes this feature so valuable. What is TikTok’s Green Screen Feature? TikTok’s Green Screen feature stands out for its simplicity. At its core, it enables background replacement using any image or video, eliminating the need for physical green screen setups. This technology works through a process called chroma keying. The app detects you as separate from your background and places your silhouette over the image or video of your choice. This creates a layered effect that makes it appear as if you’re standing in front of (or inside) any scene. Green Screen has evolved from a specialized film industry technique into an accessible tool anyone can use without technical knowledge. This democratization of video effects has opened creative doors for businesses of all sizes. How Green Screen Technology Works on TikTok TikTok’s implementation differs from traditional filmmaking methods. Instead of requiring an actual green background, the app uses AI and computer vision to identify and separate you from your surroundings automatically. The technology analyzes contrast and color differences between you and your environment. It then creates a mask that preserves your image while replacing everything else with your chosen background. This happens in real-time, allowing for immediate preview and recording. For marketers, this means quick production cycles. You can test different backgrounds and concepts without investing in equipment or extensive editing. This agility proves especially valuable for time-sensitive campaigns or when testing multiple content approaches. Types of Green Screen Effects Available TikTok offers several variations of the Green Screen effect, each with distinct creative possibilities. Understanding these options helps you choose the right effect for your specific content goals. The table below provides an overview of the main Green Screen variations currently available on TikTok and their best applications: Green Screen TypeDescriptionBest Used ForStandard Green ScreenPlaces your full body over any imageProduct demonstrations, virtual travel, commentaryGreen Screen VideoPlaces you over any video clipReactions, tutorials with moving elementsGreen Screen CutoutShows only your upper body/headTalking-head content, focusing attention on faceGreen Screen DuoCreates a split-screen with two backgroundsComparisons, before/after demonstrations These variations give you flexibility to match your visual approach with your message. The right choice depends on whether you’re explaining a concept, showcasing a product, or creating entertaining content. How to Use TikTok’s Green Screen Feature Getting started with Green Screen requires no special equipment. You just need the TikTok app and a basic understanding of how to apply effects. The process takes only seconds once you’re familiar with it. The key to success lies in preparation. Having your background images or videos ready before you start recording streamlines the process and ensures better results. Let’s walk through the exact steps to create your first Green Screen video. Step-by-Step Guide to Using Green Screen Follow these straightforward steps to create your first Green Screen TikTok: Open TikTok and tap the “+” button to create a new video Tap “Effects” (the icon with stars) on the left side of the screen Select “Green Screen” from the effects categories (or search for it) Choose your preferred Green Screen variation (standard, video, cutout, etc.) Select your background from your phone’s gallery when prompted Position yourself appropriately in relation to the background Record your content as you normally would This process works nearly identically across both iOS and Android devices. TikTok provides detailed walkthroughs for this feature in their help section if you need additional guidance. Technical Requirements for Best Results While Green Screen works on most modern smartphones, certain conditions and specifications lead to better quality results. Understanding these requirements helps avoid frustration and ensures professional-looking output. The table below outlines the key technical elements that impact Green Screen quality: RequirementMinimum SpecificationOptimal SpecificationDeviceiPhone 8+ / Android 8.0+iPhone 11+ / Android 10+LightingEven lighting on subjectThree-point lighting setupBackground Image640×640 pixels1080×1920 pixelsSubject ContrastClear distinction from physical backgroundSolid-colored wall behind subject These specifications provide a starting point. Even with a basic smartphone, you can achieve decent results by focusing on good lighting and proper background contrast. As you grow more comfortable with the feature, you may want to upgrade your setup. Is Your LinkedIn Working? Just released: my new book to help professionals, entrepreneurs, and business owners maximize LinkedIn for real growth.With years of LinkedIn expertise, Maximizing LinkedIn for Business Growth offers actionable steps to build your brand, expand your network, and drive results. Start leveraging LinkedIn like never before—grab your copy now! Click the cover or button below to buy on Amazon. Creative Ways to Use Green Screen on TikTok The true power of Green Screen comes from creative application. Beyond novelty use, this feature offers strategic advantages for businesses and creators trying to stand out in crowded feeds. Green Screen enables content that would otherwise require expensive production. Small businesses can now create professional-looking advertisements, educational content, and entertaining videos that previously needed studio facilities. Let’s examine specific approaches that work particularly well across different contexts and industries. Marketing Applications for Green Screen Green Screen creates powerful marketing opportunities across many industries. The feature allows businesses to create content for social media that stands out while maintaining brand consistency. The versatility of TikTok’s Green Screen makes it valuable for various social media trends that drive engagement and visibility. Here’s how different industries can leverage Green Screen for marketing: IndustryGreen Screen ApplicationExampleRetail/E-commerceVirtual product showcasesPlacing products in aspirational settingsTravelDestination previewsTour guide appearing at various locationsReal EstateProperty walkthroughsAgent appearing in different rooms/propertiesEducationVisual explanationsTeacher appearing with diagrams/chartsRestaurantsMenu showcasesStaff appearing alongside menu items These applications work because they combine the personal connection of seeing a real person with the context-setting power of customized backgrounds. This creates more meaningful engagement than static images alone. Educational Content with Green Screen Education thrives on TikTok, and Green Screen enhances learning experiences. Educators, trainers, and course creators use this feature to make complex information more digestible and engaging. Green Screen helps explain abstract concepts by placing the presenter directly alongside visual aids. This creates stronger cognitive connections than separate slides or diagrams would allow. Effective educational uses include: Explaining data by standing in front of charts or graphs while highlighting key points. Demonstrating historical events by appearing in images from that period. Teaching languages with visual vocabulary appearing around the instructor. Breaking down complex processes with step-by-step visuals behind the presenter. These approaches work because they combine verbal explanation with visual context, addressing multiple learning styles simultaneously. The presenter’s presence adds a human element that increases retention and engagement. Entertainment and Storytelling with Green Screen Entertainment content benefits enormously from Green Screen capabilities. Creators can transport themselves anywhere, interact with fictional elements, and create narrative-driven content with minimal resources. Storytelling becomes more immersive when creators can visually place themselves in the story’s setting. This creates higher emotional engagement than simply describing scenarios. Popular entertainment applications include: comedy skits with multiple settings reaction videos placed over other content transformation videos using background changes to show “before and after” character-based content where backgrounds help establish the fictional world These approaches succeed because they expand creative possibilities while maintaining the authentic, low-production-value aesthetic that resonates on TikTok. The contrast between real people and clearly artificial backgrounds often adds charm rather than detracting from quality. Green Screen Best Practices for Better Content Creating quality Green Screen content requires attention to detail. Small adjustments in technique can dramatically improve results, creating more professional and engaging videos. The most successful Green Screen content strikes a balance. It leverages the feature’s capabilities without letting technical aspects overshadow the message. Remember that content relevance still trumps production value. Let’s examine specific techniques that elevate Green Screen content. Lighting Tips for Green Screen Videos Lighting makes or breaks Green Screen quality. Poor lighting creates jagged edges, color bleed, and inconsistent background replacement that distracts viewers. Follow these lighting principles for cleaner Green Screen results: Use even, diffused lighting on your face and body to minimize shadows Avoid backlighting that creates silhouettes or halos around your edges Maintain distance between yourself and your physical background to reduce shadow interference Match lighting direction with your virtual background for more natural integration Test different times of day if using natural light to find optimal conditions These principles matter because lighting inconsistencies create visual disconnects. When your lighting matches the virtual background’s lighting direction and quality, viewers subconsciously perceive the composite as more natural. Common Mistakes to Avoid Even experienced creators make mistakes with Green Screen. Understanding these pitfalls helps you avoid them and create more professional content from the start. Here are the most common Green Screen errors and their solutions: Common MistakeWhy It HappensSolutionClothing blending with backgroundWearing colors too similar to virtual backgroundCheck background first, then choose contrasting clothingJagged edges around subjectPoor lighting or background contrastImprove lighting and use solid-colored physical backgroundUnconvincing integrationMismatched perspective or lightingChoose backgrounds with matching perspective and light directionHair/detail lossComplex hair/accessories confusing the algorithmUse additional rim lighting to define edges clearly Avoiding these mistakes significantly improves production quality. The goal isn’t perfect photorealism, but rather eliminating distractions that pull viewers out of your content. Measuring Success with Green Screen Content Like any content strategy, Green Screen implementation should be measured and optimized over time. Tracking performance helps identify what works for your specific audience and refine your approach. Green Screen use contributes to engagement when properly executed. Content using interactive elements like Green Screen can increase engagement by making the material more visually interesting to viewers. Engagement Metrics to Track When evaluating Green Screen content performance, focus on these key metrics: View duration – How long viewers watch before scrolling (compared to non-Green Screen content) Comment rate – Percentage of viewers leaving comments (indicates higher engagement) Share count – Number of shares (suggests content resonates enough to pass along) Profile visits – Increase in profile visits after Green Screen content (shows heightened interest) Follow conversion – New followers gained through Green Screen content These metrics provide insights beyond simple view counts. They help identify whether Green Screen enhances or detracts from your message. Monitor these numbers alongside your TikTok stats to see the full picture. A/B Testing Different Green Screen Approaches Systematic testing reveals what works best for your audience. Create variations of similar content—one using Green Screen and one without—to measure the feature’s impact. When conducting A/B tests with Green Screen content, consider testing: Test ElementVariables to CompareWhat It RevealsBackground TypeStatic image vs. video backgroundWhether motion enhances or distracts from messageBackground ComplexitySimple vs. detailed backgroundsOptimal visual complexity for your contentSubject SizeFull body vs. upper body onlyHow subject framing affects engagementGreen Screen TypeStandard vs. cutout vs. duoWhich variation resonates best with audience These tests provide actionable insights for future content. Once you identify patterns in what performs best, incorporate those elements into your regular content strategy. The Future of Green Screen on TikTok TikTok continuously evolves its creative features. Understanding potential directions for Green Screen helps you stay ahead of trends and prepare for new opportunities. As AI and computer vision improve, we’ll likely see more sophisticated background replacement capabilities. These advancements will create even more possibilities for creative content. Upcoming Feature Enhancements Based on TikTok’s development patterns and industry trends, several enhancements may come to Green Screen soon: Improved edge detection for more natural subject integration Real-time lighting adjustment to match subject with background lighting 3D background interaction allowing creators to appear to touch elements Multi-person Green Screen supporting multiple subjects simultaneously These potential improvements would address current limitations and expand creative possibilities. Staying aware of these developments helps you prepare content strategies that leverage new capabilities as they arrive. Integration with Other TikTok Effects The most exciting possibilities come from combining Green Screen with other TikTok effects. This layering creates unique visual experiences impossible with any single feature. Watch for increased integration between Green Screen and content creation tools like motion tracking, augmented reality elements, and voice modification. These combinations will enable entirely new content formats. For example, combining Green Screen with AR face filters could allow creators to appear as transformed characters in custom environments. Pairing Green Screen with motion tracking could enable interactive elements that respond to creator movements. These integrations will continue blurring the line between creator and environment, opening new storytelling and marketing opportunities for brands willing to experiment. Conclusion TikTok’s Green Screen feature offers significant creative advantages. It enables professional-looking content without expensive equipment, opens new storytelling possibilities, and helps brands stand out in crowded feeds. The technical simplicity combined with creative flexibility makes Green Screen accessible for creators at any level. Even beginners can achieve impressive results by following the best practices outlined in this guide. For marketers, Green Screen represents an opportunity to create more engaging, distinctive content that resonates with TikTok’s audience. When thoughtfully implemented, it can significantly improve content performance metrics. Ready to get started? Here are five quick tips: Start with simple backgrounds before attempting complex ones Ensure good lighting on yourself before recording Choose backgrounds that enhance rather than distract from your message Test different Green Screen variations to find what works for your content Measure performance to refine your approach over time The most successful Green Screen content balances technical quality with authenticity. Focus on creating value for viewers, and use the feature to enhance—not replace—your core message. Actionable advice for your digital / content / influencer / social media marketing. Join 13,000+ smart professionals who subscribe to my regular updates. in spanish
rewrite this title in spanish From Tech Headaches to Seamless Support: IT Services for Johnson Residents
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Keeping up with technology feels overwhelming for many of us. Whether you’re a small business owner in Johnson County trying to maintain a reliable network, a student in need of home tech support, or a homeowner experiencing connectivity issues, technology struggles can bring everything to a frustrating halt. But here’s the good news—there’s help available right where you are.
This guide is your go-to resource for maximizing the IT services offered in Johnson County, Indiana. From resolving common technical issues to exploring essential IT solutions, you’ll find everything you need to navigate and utilize these services effectively. Why IT Support Matters in Johnson County Technology is central to our lives. It plays an essential role in how Johnson County residents run businesses, connect with others, and stay entertained. But when these critical systems break down, professional IT support can make all the difference. Locally available services provide faster resolutions to your issues while offering the convenience of personalized care. Most importantly, they ensure you spend less time stressed about technology and more time focusing on what truly matters.
Whether you’re dealing with network issues, software glitches, or security concerns, the right IT service provider can take you from frustration to resolution quickly and efficiently.
How to Identify Common IT Challenges Before we explore the IT solutions available in Johnson County, it’s helpful to identify the most common tech issues you might face: Troublesome Internet Connections Struggling with spotty Wi-Fi or slow download speeds? Connectivity challenges are one of the most common tech frustrations. Device Setup and Installation Bought a new gadget but not sure how to set it up? Incorrect installation can prevent devices from functioning at their best. Data Security Concerns From businesses managing sensitive customer information to families protecting their personal data, cybersecurity concerns are on the rise. Software Issues Applications crashing unexpectedly, slow system performance, or compatibility issues can constantly disrupt your workflow. Cloud Storage and Backup Problems Lost files? Trouble accessing shared folders? Cloud storage mishaps can bring your productivity to a grinding halt. Understanding these challenges will help you better communicate your needs when reaching out to an IT service provider.
Exploring Available IT Services in Johnson County Here are some of the key IT services available locally that can address common frustrations: Network Setup and Troubleshooting Struggle with buffering videos or weak Wi-Fi signals? Providers in Johnson County can optimize your network for seamless performance. Managed IT Services for Businesses Many providers specialize in helping small businesses with managed IT services. This could include monitoring your systems, managing data uptime, and offering consistent support when issues arise. Home Tech Assistance From setting up smart home devices to troubleshooting printers, residents can access professional support for nearly any home tech issue. Cybersecurity Protection Keeping your data safe is crucial. IT professionals in the area offer security assessments, firewall setups, and malware removal services to ensure your network stays protected. Cloud Solutions IT experts can help you leverage cloud technology for easier collaboration, file storage, and backups, whether you’re managing a business or a household. Data Recovery Services Accidentally deleted files? Local IT providers can assist with recovering lost data and creating robust backup systems to prevent future mishaps.
Start Tackling Your Tech Challenges Today Whether you’re a business leader navigating enterprise tech systems or a homeowner troubleshooting everyday gadgets, professional IT services in Johnson County are here to help. By identifying your needs, exploring local options, and maintaining your systems proactively, you can transform your tech experience.
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rewrite this title in spanish #750: Announcement Episode! 📣 A BIG Change After 12 Years – Amy Porterfield
rewrite Listen on… Here’s how the podcast is evolving to meet you where you are now and supporting you in reaching your next big milestone.
After over a decade of podcasting and 16 years in the online marketing world, it’s time for something new! I’m thrilled to announce that Online Marketing Made Easy is evolving into The Amy Porterfield Show 一 and this transformation is all about meeting you exactly where you are in your entrepreneurial journey. Just like you, I’ve grown, changed, and evolved. While I started this podcast to help aspiring entrepreneurs escape their 9-to-5s, I see that many of you have already taken that leap. Now you’re asking “what’s next?” and “how do I take my business to the next level?” That’s exactly why this shift feels so right. Get ready for deeper conversations, behind-the-scenes insights, and expert guests who will help guide you through the next phase of your business growth. We’re talking about everything from scaling your team to building a business that truly supports your dream lifestyle. In this episode, we discuss: (1:15) Why it’s time to evolve and create something new (3:20) What’s staying the same and what’s changing with the new show (5:00) A sneak peek at upcoming episodes and exciting episode topics (7:37) The real reason behind this shift and how I plan on helping you reach your next big milestone Listen in and get ready for an elevated experience with The Amy Porterfield Show, coming in early March 2025! Click here to listen!
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Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now! !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version=’2.0′; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,’script’, ‘https://connect.facebook.net/en_US/fbevents.js’); fbq(‘init’, ‘397525423930890’); fbq(‘track’, ‘PageView’); !function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod?
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document,’script’,’https://connect.facebook.net/en_US/fbevents.js?v=next’); !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version=’2.0′; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,’script’, ‘https://connect.facebook.net/en_US/fbevents.js’); fbq(‘init’, ‘397525423930890’); fbq(‘track’, ‘PageView’); in spanish
rewrite this title in spanish Meta Launches Ray Ban AI Glasses in More Regions
rewrite Meta’s Ray Ban AI glasses are now available to a lot more users, with Meta launching the device in Mexico, the UAE and India, in its biggest hardware expansion yet.
Consumers in each region will now be able to get their hands on a pair of Meta’s increasingly popular connected wearables, which have taken off since Meta added live AI capabilities in December last year. Meta’s Ray Bans will be equipped with AI in all of these new markets.
As reported by Upload VR: “The expansion of Meta and EssilorLuxottica’s smart glasses business into India, Mexico, and the UAE almost triples the market reach, mainly given the enormous population of India.” Though, as Upload VR also notes, India’s digital connectivity and accessibility options are not as developed as other markets, which could impede take-up. But even so, bringing its popular AR glasses to more users will help to expand its audience reach, which will also help to establish Meta as a leader in digital wearables, and build its foundation on such ahead of its coming AR push. Which is where the competition is set to really heat up.
Apple has already launched its first-gen AR headset, and it’s planning a more slimmed-down, day-to-day wearable device, while Snapchat’s also still developing its own AR glasses.
Snap could have some advantages in this respect, due to the cool factor of the app, which was reflected in the initial popularity of its camera-equipped Spectacles when they were launched back in 2016. Though Snap’s AR glasses, at this stage at least, also look to have lesser technical specs than others, which could see it lose out in the AR race.
Google also previewed its own AR glasses at its I/O conference this week. And while the actual glasses displayed were a prototype version, Google’s working with Gentle Monster and Warby Parker, to create more stylish wearables, as it looks to stake its own claim in the emerging AI-powered smart glasses market.
So Meta’s definitely going to have a lot of competition, which is why expanding to more markets now, and getting first-mover advantage, could help Meta build a more functional, valuable distribution network ahead of the next push. And Meta’s Ray Ban glasses are cool, they’re good-looking, and amid the broader AI rush, you can see why they’re gaining traction. On that front, it’s also notable that Meta’s also now referring to them as “AI glasses,” not “smart glasses,” in its official listings. The broader expansion in availability is a significant step, and it’ll be interesting to see whether it has a significant impact on Meta’s Reality Labs sales figures for the rest of the year. in spanish
rewrite this title in spanish 13 top social listening tools, plus tips for better insights
rewrite Social listening tools help marketers track real-time conversations about their brand, audience, and competitors. What once took focus groups and surveys can now be done with a few clicks, revealing the insights that matter most about your brand reputation, audience, and competitors. In this post, we review 13 of the best social media listening tools to help you choose the right one for your needs. Bonus!!! Discover the best way to gather insights and intel from your audience, competitors, industry, and favorite aspirational brands in our complete guide to advanced social listening. What are social listening tools? Social listening tools are platforms that track conversations about your brand, competitors, or industry across social media, blogs, forums, and the web. They help marketers analyze sentiment, identify trends, and uncover insights to improve content, campaigns, and customer experience. These tools search across multiple social platforms and compile all relevant social data in one location so you can get the full picture of what people are saying in just one screen. The main reasons for using social listening tools are to monitor brand health and campaign performance, conduct competitive analysis, and gain valuable audience insights. Also, these tools play an important role in crisis management and prevention. Paige Schmidt Social Engagement Coordinator at Hootsuite What is social listening? Social listening is the practice of using social tools to monitor what people are saying about your brand online. It’s also an important form of competitor research. Social listening works by tracking mentions of your brand (both tagged and untagged) and your competitors online, along with relevant keywords and hashtags. You can then access all of this information in one place to get actionable insights into the social media conversations around your industry and brand. One of the greatest benefits is understanding what people are saying and thinking in real-time. Social media listening tools collect that data so you always have it handy. Psst: Want to dive deeper into this subject? We’ve got a whole blog post on what social listening is and why it matters so much for brands. The top social listening tools, side by side We’ve compared the top 13 tools — from free options to enterprise platforms — so you can quickly evaluate features like sentiment analysis, real-time alerts, and historical data access. ToolPlatforms CoveredSentiment AnalysisReal-Time AlertsHistorical DataPricing HootsuiteAll major platforms + Bluesky✅ Enhanced, with Quick Search✅✅ 7-day Quick Search + Brandwatch integrationFrom $99/month Talkwalker30+ social + 150M sites✅ AI-powered, multilingual✅✅ Up to 2 yearsContact for quote Brandwatch100M+ sites, 1.7T conversations✅ NLP + visual & geo analysis✅✅ From 2010Contact for quote Sprout SocialMajor platforms✅ Word clouds + AI Assist✅✅ Up to 7 days (X); varies by platformFrom $199/user/month MeltwaterSocial, news, forums, TV, podcasts✅ Visual + emotion recognition✅✅ 15-month archiveContact for quote Sprinklr30+ social + 1B websites✅ GenAI-powered sentiment✅ Smart Alerts✅ Extensive archiveContact for quote Brand24Major social + blogs/news/forums✅ Real-time + emotion tracking✅❌ ~1-year storageFrom $119/month BuzzSumoMedia + web (limited social)❌ (No advanced sentiment)✅ (via alerts)✅ 5-year content archiveFrom $159/month KeyholeSocial + hashtags, mentions, influencers✅ Sentiment over time✅✅ X back to 2015 (on request); others more limitedContact for demo/pricing LaterInstagram only✅ For IG only✅ IG alerts❌ Platform-limitedEnterprise add-on only Google AlertsWeb only❌✅ Email alerts❌ No historical archiveFree Social MentionBlogs, news, limited social✅ Basic sentiment❌❌Free AnswerThePublicGoogle/TikTok/YT queries❌❌❌Free (3 searches/day) How to choose the best social listening tool Choosing the best social listening tool depends on your goals. If you’re looking for an affordable, easy-to-use option that also integrates with publishing and analytics, Hootsuite is a smart choice. Enterprise users needing advanced sentiment models or massive historical data may lean toward Brandwatch or Talkwalker. 1. Your business size and goals Are you a solo marketer looking to track mentions, or a large brand managing multiple campaigns and regions? Tools like Hootsuite are ideal for growing teams that want flexibility, while platforms like Sprinklr or Brandwatch may be better suited for global enterprise needs. 2. The platforms you need to monitor Some tools (like Later) specialize in one channel, while others offer broad coverage across social, forums, blogs, and news. Make sure your tool supports the networks where your audience actually engages. 3. Real-time vs. historical insights If you’re focused on trend tracking and crisis prevention, look for real-time alerts and recent sentiment data. For deep research or long-term reporting, tools with access to years of historical data (like Brandwatch or Talkwalker) may be a better fit. 4. Ease of use and technical skill Some tools require Boolean logic or complex dashboard setup. Others — like Hootsuite — are built for marketers who want fast, actionable insights without a steep learning curve. 5. Your budget Free tools can be a great way to start, but they usually come with limitations in scope, sentiment tracking, or data volume. Platforms like Hootsuite or Brand24 offer a good balance of features and affordability, while high-end platforms provide deeper customization and data access at a higher cost. TL;DR: If you want fast insights, easy setup, and room to grow, Hootsuite gives you a solid foundation and integrates with advanced tools like Brandwatch and Talkwalker if you need to scale later. Best all-in-one social listening tools 1. Hootsuite Hootsuite actually offers a couple of different social listening features depending on the size of your brand and how much social data you need to analyze. That’s on top of comprehensive social media management tools, including scheduling to all major social networks, easy social media analytics, and audience engagement tools. Listening Every Hootsuite plan includes everything you need to get started with social listening. Use Quick Search to discover trending hashtags, brands, and events anywhere in the world, or dive deeper for personalized insights on your brand. You can track mentions of your brand, your top competitors, your products — up to two keywords tracking anything at all over the last seven days. Plus, you can use Quick Search to analyze things like: Key metrics: Are more people talking about you this week? What’s the vibe of their posts? Hootsuite Listening doesn’t just track what people are saying — it uses enhanced sentiment analysis to tell you how they really feel. Top themes: How are people talking about you? What are the most popular positive and negative posts about? Which other conversations are you showing up in? Results: Ready to get into specifics? The results tab will show you a selection of popular posts related to your search terms — you can filter by sentiment, channel, and more. PS: Hootsuite Listening now integrates with Bluesky! This means that you can easily analyze insights from the hottest emerging platform straight from your Hootsuite dashboard. Pricing: Starting at $99/month. Best for: Hootsuite is ideal for teams that want integrated social media management and listening in one intuitive dashboard. It offers user-friendly tools and upgrade paths to advanced insights tools like Talkwalker. #1 Easy Social Listening Brand mentions, trending topics, and sentiment at your fingertips. Enhance your social strategy with the insights that matter. Start free 30-day trial Hootsuite Advanced Analytics Hootsuite Advanced Analytics is primarily a tool for tracking the ROI of your social marketing strategy and the business impact of your social media posts. However, it also contains a competitive analysis component, which earns it a spot on our list of social media listening tools. Hootsuite Advanced Analytics lets you analyze your competitors’ audience and content strategy on Facebook, Instagram, and X (formerly Twitter). Key social data sources include audience stats, engagement, and hashtag use. Pricing: Advanced Analytics is available as an add-on to Hootsuite Enterprise plans. Pricing is available on request. 2. Talkwalker by Hootsuite Talkwalker’s social listening data library covers over 30 social media platforms (including emerging platforms like Bluesky) and over 150 million websites across 239 countries and regions. With more than 50 advanced filters, you can segment your social media channels and identify the right audience to monitor. This powerful social listening tool allows you to understand the full impact of your online conversations by measuring engagement volume, reach, sentiment, and more. It incorporates Blue Silk GPT for AI analysis. Pricing: Pricing is available upon request. Best for: Talkwalker is best suited for global brands that need multilingual sentiment analysis, trend tracking, and visual content recognition across massive data sets. Popular social listening tools 3. Brandwatch Brandwatch uses a library of 1.7 trillion historical conversations from 2010 to help brands track industry trends online. More than 501 million new conversations are added every day. Brandwatch provides access to conversations from more than 100 million sites and can integrate your own customer data. You can track key social listening metrics like brand awareness, social sentiment, and social share of voice. For even easier tracking of your social listening queries, you can integrate Brandwatch into your Hootsuite dashboard. Pricing: Pricing for this enterprise-level social listening tool is available upon request. Best for: Brandwatch is a top-tier choice for enterprise teams focused on deep research and historical analysis, but with a steeper learning curve and heavier lift for setup and query building. 4. Brand24 Brand24 is an AI-powered social listening tool that covers the major social platforms as well as blogs, news sites, and other online sources. It lets you track trends in reach and brand awareness, and set up alerts for critical notifications. You can also gain valuable insights into social sentiment. Plus, the influence score lets you identify top influencers and creators in your niche. Create reports you can easily share across your team and with company leaders. Pricing: Starting at $119/month after a 14-day free trial. Best for: Brand24 is great for small businesses seeking fast, affordable social listening, offering strong basics but limited historical depth and scalability. 5. Sprout Social Sprout Social helps you track conversations about your brand, understand your audience demographics, and identify influencers in your niche. Hashtag and mention monitoring, along with sentiment analysis, are baked into the solution. However, unlocking more detailed social listening is only available via an add-on. Sprout Social’s Listening Topics automatically retrieve historical data (up to 7 days on X), with coverage varying by platform. See how Sprout Social compares to Hootsuite. Pricing: Starting at $199/user/month after a 30-day free trial. Best for: Sprout Social is a solid fit for mid-sized teams that prioritize user experience and lightweight listening, though it may lack the depth needed for advanced use cases. 6. Buzzsumo Buzzsumo is a tool that helps brands monitor major media mentions. They can set up alerts for mentions of their own brand or industry trends to stay aware of upcoming trending topics and changes. Buzzsumo has an archive of over 8 billion articles from the past five years to analyze and search for your queries. You can monitor brand mentions and track alerts about your competing brands, too. Pricing: Starting at $159/month. Best for: Buzzsumo is useful for monitoring media mentions and content trends, though it lacks true social listening capabilities like sentiment or influencer tracking. 7. Keyhole Keyhole offers a social listening tool that tracks keywords, mentions, and hashtags across multiple platforms. It graphs trends over time along with social share of voice. Keyhole even tracks the sentiment in every mention and changes over time. Additionally, the tool helps identify key influencers in your niche and compares the performance of the various influencers you identify. Keyhole offers historical data for X dating back to 2015 (available on request), while other platforms have more limited data. Pricing: Pricing is available after booking a demo. Best for: Keyhole is a helpful tool for tracking campaigns, hashtags, and influencers. It’s best for short-term or channel-specific insights rather than ongoing strategy. 8. Later Later is another social media management tool that offers a number of features — social listening included. Later’s social listening and monitoring tools showcase data like mentions, top posts, sentiment, and more, but they’re only available for Instagram. If you rely heavily on Instagram, this could be a good tool for you, but you might want to look elsewhere if you need data from additional platforms. Pricing: Social listening is available as an add-on to Enterprise accounts. Pricing is available upon request. Best for: Later offers a simple add-on for Instagram listening. It’s effective for single-platform use, but not a full listening solution. 9. Meltwater Meltwater allows unlimited searches over a rolling 15-month archive so you can identify trends and yearly cycles. Beyond social and web sources, Meltwater data includes TV, radio, podcasts, and other media sources. Within Meltwater, you can build custom dashboards, analyze sentiment, and use image recognition tools. Pricing: Pricing is available on request. Best for: Meltwater is well-suited for PR and comms teams managing both news and social media, though its breadth may overwhelm smaller teams or single-channel users. 10. Sprinklr Sprinklr offers a few different types of tools, from social media management to analytics and insights. Its social listening capabilities are a part of its “Insights” suite and give users access to data from more than 30 social and digital channels. Monitor billions of customer conversations, detect reputation crises, create reports, and compare your performance to your competitors. Pricing: Pricing is available upon request. Best for: Sprinklr is built for enterprises that need massive scale, real-time crisis detection, and AI insights. Still, its complexity and price point may be overkill for most marketers. Free social listening tools If you’re not ready to invest in a paid solution, there are free social listening tools that offer basic features like brand monitoring and keyword alerts. These tools are ideal for startups or solopreneurs getting started with brand monitoring online. The best free social listening tools include: Google Alerts – monitors web mentions and sends email summaries. Social Mention – tracks basic sentiment and brand mentions across blogs and forums. AnswerThePublic – surfaces trending search queries to inform your content strategy. 11. Google Alerts Google Alerts is a free and easy-to-use tool for setting email alerts for certain keywords. If Google scans a news article or social media post and sees your keyword, you’ll receive an email notification with a link. This is a great way to keep an eye on brand and industry updates, ensuring you’re alerted immediately. Best for: A lightweight, no-cost way to monitor mentions on the web, but far too limited for serious brand or competitor analysis. 12. Social Mention Social Mention, a tool from Brand Mentions, is a free social media monitoring tool that allows you to keep an eye on brand and competitor mentions online. Discover conversations around your brand and your product or service so you can gauge sentiment, find customer pain points, and more. Brand Mentions has a premium service starting at $79/month with a free trial, but Social Mention itself is a free tool. Best for: A free tool that’s easy to try, but minimal in depth, coverage, or reliability compared to modern platforms. 13. AnswerThePublic AnswerThePublic is a free tool from digital marketing expert Neil Patel that lets users search for different queries across platforms like Google, YouTube, TikTok, and more. This tool is perfect for creating content ideas that perfectly answer your target audience’s questions. While you can sign up for a premium account for more search queries starting at $11/month, users also get three search queries a day, completely free. Interested users can also pay a one-time lifetime fee of $119 to get permanent access to the tool without a subscription. Best for: This tool is great for surfacing content and search ideas, but not a listening tool in the traditional sense. Why social listening matters (with real results) Social listening isn’t just about tracking mentions: it’s about turning social data into real business outcomes. Whether you’re managing brand reputation, creating content, or empowering employees, the right listening tools help you make faster, smarter decisions. Here’s how three Hootsuite customers are putting social listening into action: Crisis prevention and reputation management During a major rebrand following a merger, Corewell Health used Hootsuite Listening and Advanced Analytics to monitor how people were responding across 21 hospitals and hundreds of accounts. The team identified spikes in negative sentiment and quickly adjusted their messaging and media outreach. Results: 50% reduction in negative sentiment 2.5x the industry average engagement rate 3M+ impressions through employee advocacy using Hootsuite Amplify Audience insights One NBA team used Hootsuite with Talkwalker to analyze fan sentiment and engagement patterns during the off-season. They discovered that fans preferred authentic, behind-the-scenes content over promotional posts and reshaped their strategy accordingly. Results: 352% increase in social video views 46% increase in impressions A new full-time content role approved to expand the strategy Share of voice and employer brand growth Colliers combined Hootsuite’s publishing and listening tools with Amplify to expand their reach and measure the impact of employee advocacy. By tracking sentiment, engagement, and share of voice, they improved both brand visibility and internal engagement. Results: 229% increase in social media impressions 9.5M people reached in Canada through organic social Recognized as Canada’s #1 commercial real estate website, with social traffic playing a key role 6 tips for using social listening tools Want to know how you can make the most of these social listening tools? These six tips can help you gather great consumer insights for your brand. 1. Get in early on trends When you monitor specific keywords in your industry, you’ll be one of the first to know about emerging trends. For example, let’s say you run a small business selling candles and monitor keywords about “scents.” You’ll be able to quickly identify patterns among scents mentioned online, discover popular new ideas for upcoming products or figure out scents that people don’t like that you’d want to avoid. 2. Keep an eye on competitors Tracking mentions of your competitors gives you valuable insights into their social media presence, industry trends, and customer sentiment. And monitoring your competitors’ brand names gives you insights into information like: Competitor media mentions Competitor announcements Competitor online performance Sentiment around your competitors New product/service/feature launches By keeping an eye on your competition, you can easily keep up with what they’re doing and even improve on it. 3. Find opportunities for engagement Monitoring your brand mentions helps you find authentic opportunities for social media engagement. Make sure you respond to everyone who mentions your brand, whether you thank them or offer a useful suggestion. You can also keep an eye on the conversation to understand the social communities where people talk about your brand. 4. Measure brand sentiment Keeping an eye on customer feedback and sentiment helps you understand how people feel about your brand, your product/service, and your industry without speaking to them directly. But more than just measuring sentiment, you want to do something about the insights you’re getting. If the conversation about your brand turns towards negative sentiment, you can take action before things reach crisis level and put your crisis management plan into effect. If something is going unusually well, you can throw some budget into a dedicated marketing campaign to keep riding that wave. 5. Identify pain points See what customers are complaining about online about your industry or product/service. Can you release a new product or feature to resolve some of those pain points? Keeping your finger on the pulse of customer conversations can help you find even more opportunities for your business, increasing interest, sales, and a positive customer experience. 6. Get familiar with the lingo Social listening platforms often use technical terms that aren’t always intuitive, especially when it comes to setting up queries or interpreting results. Here’s a quick glossary to help you navigate the most common features and metrics. Sentiment analysis
The process of determining whether social media mentions are positive, negative, or neutral, helping brands understand public perception in real time. Share of Voice (SOV)
A metric that shows how often your brand is mentioned online compared to your competitors, typically expressed as a percentage of total mentions. Trend detection
A feature that spots emerging topics, hashtags, or phrases based on changes in volume over time — useful for jumping on viral moments or identifying early patterns. Boolean search
A way to create complex listening queries using operators like AND, OR, and NOT. Allows you to refine searches to include or exclude specific words or phrases. Listening topic
A group of related keywords, hashtags, or brand mentions that a tool monitors — often customizable so you can focus on campaigns, competitors, or products. Real-time alerts
Notifications triggered by sudden spikes in brand mentions, negative sentiment, or keyword activity — useful for identifying crises or high-impact conversations as they happen. The more familiar you are with these terms, the easier it’ll be to customize your social listening strategy (no steep learning curve required). Frequently asked questions about social listening tools What are the best social listening tools?
The best social listening tools include Hootsuite, Talkwalker, Brandwatch, Sprout Social, and Meltwater. Each offers unique strengths, from real-time alerts to advanced sentiment analysis. The right choice depends on your goals, team size, and budget. Is there a free tool for social listening?
Yes. Free tools like Google Alerts, Social Mention, and AnswerThePublic offer basic social listening features. They’re useful for simple brand monitoring or content research, but lack the advanced insights and automation available in paid platforms. How do social listening tools work?
Social listening tools track conversations about your brand, competitors, or industry across social media and the web. They analyze mentions, hashtags, and sentiment to uncover trends, measure brand perception, and inform marketing decisions. Which social listening tool is the easiest to use?
Hootsuite is one of the easiest social listening tools to use, especially for marketers already managing social posts. It offers a simple dashboard, built-in sentiment analysis, and optional upgrades for deeper insights. Hootsuite makes it easy to monitor social media conversations and keywords, so you can focus on taking action on the insights available. Try it free today. in spanish