rewrite this title in spanish How to Do It Right
rewrite Consumers today expect to see content tailored to their preferences, behaviors, and interests. 71% of consumers demand personalized experiences. Brands that fail to meet that expectation run the risk of losing engagement and sacrificing conversions among their audience members and customers. Content personalization offers a way for businesses to deliver highly relevant experiences, which can increase customer loyalty, improve engagement rates, and support revenue. To help deliver personalized content in a sustainable way for your business and business goals, I have put together a content personalization guide. In this guide, I will walk you through what content personalization is, why it matters for you and your business, and how your business can implement it effectively. First, let’s define content personalization, and what it looks like in different business contexts. What is Content Personalization? Source Content personalization is tailoring your digital content to specific, individual users according to audience behavior, preferences, and demographics. While content is developed for target audiences as a matter of course, content personalization takes it one step further and develops relevant content to entice specific customers or audience segments. Personalized content is a useful practice to bring into your marketing strategies, because it enhances user experience, improves audience engagement, and has the ability to increase conversion rates and change a potential customer to a loyal customer. By using personalization strategies, you can build customer loyalty and help convert more effectively than generalized marketing practices. Why Content Personalization Matters Source 80% of consumers are more likely to buy from brands offering personalized experiences. Just as consumers are more likely to connect with an influencer than a generic ad, consumers may be more likely to make purchases from brands who go the extra mile and exercise personalization capabilities. Personalized content can also increase user engagement, while improving brand loyalty and customer retention. Individual customers add up quickly, so placing an emphasis on personalized content in your audience’s customer journey can rapidly improve your numbers. Content personalization drives higher conversion rates, as well, by delivering relevant offers and recommendations. User behavior can significantly impact customer expectations, and tailoring experiences can help improve customer satisfaction, thereby improving conversion rates. Brands also benefit from producing personalized content through differentiation; not all brands are on the cutting edge of tailoring content to match user behavior, so you can quickly set yourself apart from competitors who are still only offering generic content rather than personalized experiences. Key Components of Content Personalization Source Personalized content has a series of key components that are necessary to achieve ideal personalization efforts. These key components require you to gather information before diving into actually developing subject lines and other personalization efforts. Key components include: Data Collection: Data collection involves gathering user data, which includes user behavior, user demographics, and the context of user behavior. Segmentation & Targeting: Segmentation and targeting involves grouping different users based on shared characteristics, in order to streamline your personalization efforts. AI & Machine Learning: Artificial intelligence can be an invaluable tool when automation personalization, and predictive analytics are just one way to make good use of artificial intelligence as you develop personalized content. Dynamic Content Delivery: Over a customer lifetime, there will be countless real-time user interactions, and it is important to adapt that content quickly. Privacy & Ethical Considerations: Compliance with all best practices and GDPR, CCPA, and user data privacy and ethics requirements is essential to make sure that your personalization efforts are not actively harming your brand, rather than helping it. Popular Content Personalization Methods Personalization engines are one way to personalize your content, but there are other popular personalization methods you can use to make use of your customer data platforms. Each of these methods can be useful for brands, but each offers a different approach, and can even be used to address specific contexts or ideas. Some of the most popular methods include: Collaborative Filtering: Collaborative filtering makes use of behavior on an individual level to recommend content based on similar users’ behavior. Content-Based Filtering: Content attributes can also be matched to user preferences, to develop stronger relationships with your audience and create more dynamic content. Rule-Based Personalization: Predefined rules offer a great way to target personalized content. Predefined rules can include location-based offers, and personalized product recommendations according to past purchases. AI-Driven Personalization: Personalized product recommendations and personalized content can both leverage machine learning to create real-time customization. Omnichannel Personalization: Omnichannel personalization allows you to deliver personalized experiences across multiple touchpoints, from email lists to mobile devices, and more. Further Reading: Content Personalization: What It Is and 9 Ways to Use It for Your Marketing How to Implement a Content Personalization Strategy Source Whether you are focusing personalization efforts on your mailing list or other content, personalized recommendations and content requires some upfront planning. To help implement your ideal content personalization strategy, I have put together six important steps. First, make sure you: 1. Define Personalization Goals What is the purpose of personalization in your business? By defining your business goals, you can align your business objectives and your personalization efforts, to target engagement, retention, customer experiences, sales, or another metric entirely. Take some time to determine what you are trying to accomplish when you develop personalized customer experiences. 2. Collect & Analyze User Data CRMs, website analytics, and behavioral tracking can all gather information about previous interactions to help create personalized content based on customer behavior. This data can then be used to personalize content to customers and subsequently improve customer experience. 3. Develop Segmented User Profiles Segmentation is a great way to lump together individual customer behaviors to streamline and effectively tackle personalization. Users can be grouped together according to behaviors, interests, and demographics. Further Reading: AI Content Assistants: 13 Tools to Assist in Your Content Creation 4. Create Personalized Content Once you have gathered all of your information, you can begin customization and personalization. Recommendations, emails, and even website experiences can be tailored to create compelling customer experiences. Email marketing is one of the most common beneficiaries of personalization, but websites and recommendations can also benefit from Google analytics and other data. 5. Leverage Personalization Tools CMS, CDPs, and AI-driven recommendation engines can all be used to personalize experiences at scale, and do so without exerting too much additional time or effort. By leveraging personalization tools, you can implement content management that personalizes content without sacrificing time or value. 6. Test & Optimize From email marketing platforms to website performance, continually test and optimize your personalization efforts. A/B testing allows you to compare the different personalization efforts you put into practice, and determine which content strategy performs most effectively in your audience segments. Overwhelmed by Digital Marketing? Just released: my new book to help small businesses, entrepreneurs, and marketers master digital marketing in today’s digital-first world.Drawing on my Fractional CMO experience, Digital Threads simplifies complex strategies into clear, actionable steps for success. Transform your business today—grab your copy! Click the cover or button below to buy on Amazon. As you go over the steps across your digital channels, keep a close eye on tone and branding. Even within personalization efforts, you want to maintain consistent brand voice and tone across social channels. Real-World Examples of Content Personalization Although I have put together the basics of content personalization and ways to implement it in your own brand or content strategy, it can be helpful to evaluate real-world examples of personalization, regardless of device type or even native languages. Some of the best real-world examples of content personalization include: Amazon Amazon utilizes AI-driven product recommendations to both help its customers, and help its own sales efforts. While irrelevant content does still pop up occasionally, Amazon’s AI-driven recommendations create engaging experiences, and can be based on the time of day and real-time personalization, and use past purchases, browsing, and other metrics to develop personalization. These efforts ultimately contribute to $1 Billion in daily sales for the e-commerce giant. Further Reading: 19 Inspiring Content Marketing Examples to Learn From Netflix Netflix focuses on viewing history to personalize content suggestions. The home page of a Netflix account lists previously viewed series and movies, newcomers to the Netflix platform, and a series of suggestions based on what you have viewed in the past. This approach to personalization is a great one to nurture relevant experiences, as it allows users to organically engage with other series and movies that may capture their interest. By encouraging relevant experiences, Netflix can foster a sense of brand loyalty and appreciation. Nike Nike takes advantage of audience segmentation to hyper target marketing campaigns. This approach to personalization creates personalization options primarily based on demographic data, including age, sex, location, and more. By targeting ads using these metrics, Nike is able to appeal to a wide array of backgrounds. Decathlon Decathlon effectively uses personalized cart abandonment stories to help increase conversions and improve the purchase rate of relevant products. This is an important success story, because it highlights how effective even simple or small personalization efforts can actually be for a business owner. Challenges & Ethical Considerations Source As is the case with all data extracting practices and AI tools, there are some challenges and ethical considerations to be taken into account. Marketing teams should pay close attention to user boundaries, to make sure their personalization is a success story rather than a cautionary tale. When developing your personalization practices, consider the following: Privacy Concerns: Adhere to all GDPR, CCPA, and other privacy regulations to ensure that your user boundaries are being respected, and you are not gathering data that is protected or secured. This can be accomplished by only using well-vetted and trusted tools and using best practices. Over-Personalization: Invading your audience’s privacy and manipulating their needs or feelings is certainly something to avoid, so do not utilize content that engages in over-personalization. Algorithmic Bias: AI-driven personalization does rely on algorithms to develop content, so make sure that your AI tools are not relying on AI bias as it creates. Offering plenty of information can help prevent bias. Performance Measurement: To make sure that you are adhering to best practices, you can track the impact of personalization on engagement and sales. By keeping track of personalization impact, you can continually refine and improve your efforts and better serve your audience. There are different challenges and ethical considerations associated with personalization, especially where AI and data gathering are concerned. By adhering to best practices and all established guidelines for communication online, you can support your business while minimizing risk. Not all personalization tools are created equal. Some are ideal for eCommerce businesses, while others offer advanced technologies to cover a range of applications. Some of the best tools I have found for personalization include: CMS & CDPs: Hubspot, Acquia Convert, and Twilio Engage are all great tools to create and manage content and customers. Each of these tools can be used on its own to deliver personalization, or can be used in tandem with other tools to manage your customer lists and your content. AI-Powered Personalization: Adobe Target, Dynamic Yield, and Salesforce all offer great AI-powered personalization tools. These tools are incredible because they provide a way to optimize and streamline personalization. Customer Engagement Platforms: Braze, MoEngage, and CleverTap are all great options to help manage your customers’ journeys, and can help you create content at scale while supporting digital commerce. Website & Email Personalization: Finally, consider using Optimizely, Storyly, and Monetate for website and email personalization, as these are powerful tools to use across your digital channels to personalize on both websites and in email. In your personalization journey, remember that some tools will serve you for a time, but do not be afraid to move on when tools no longer serve your purpose or fulfill your needs. Further Reading: 25 Useful Content Marketing Tools for All of Your Content Needs Content Personalization Matters Now More Than Ever Content personalization may have once been optional, but it is optional no longer. From email campaigns to basic informative content on your sites, personalization is a necessity for any brand looking to engage and convert consumers in the modern age. In plain terms, brands are best off leveraging data, AI, and targeted strategies to create a dynamic, customized experience. By delivering these experiences, brands can build trust and drive revenue in one fell swoop. As technology continues to evolve, it is vital to stay ahead of the curve using ethical, scalable personalization. From email campaigns to webpages, personalization can help your audience feel far more engaged with your brand or company, and can help foster a sense of community, leading to increased engagement and improved conversion rates. Further Reading: 12 Ways to Come Up with Fresh Content Ideas for Your Social Media and Digital Marketing Actionable advice for your digital / content / influencer / social media marketing. Join 13,000+ smart professionals who subscribe to my regular updates. in spanish
rewrite this title in spanish How Local Legal Help Can Make a Difference After a Crash
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Car accidents are an unfortunate reality that many individuals will experience at some point in their lives. While the physical and emotional impacts are immediate, navigating the legal complexities that follow can be overwhelming. If you’ve been involved in a car crash, you may be entitled to compensation for medical expenses, property damage, lost wages, and other costs. However, securing this compensation can be a complex and confusing process without the right legal support. This is where local legal help becomes invaluable. In this article, we will explore how a local auto accident lawyer can assist you in securing the compensation you deserve after a crash.
The Importance of Hiring a Local Auto Accident Lawyer When it comes to handling an auto accident claim, hiring a local lawyer who is familiar with the area, the local courts, and the relevant state laws can make a significant difference. A local auto accident attorney understands the specifics of your region, including how local laws apply to your case, which can be a crucial factor in achieving a favorable outcome. In-depth Knowledge of Local Traffic Laws Every state and even individual cities can have specific traffic laws that influence the outcomes of car accident cases. A lawyer familiar with New Iberia’s traffic laws, for example, will have an in-depth understanding of how these laws impact your case. Whether it’s determining fault in a crash or understanding the intricacies of the local insurance regulations, having an attorney with specialized knowledge of your location’s laws can give you a major advantage.
Additionally, local attorneys will often have a strong grasp of regional driving patterns, common accident hotspots, and the most frequent causes of crashes in the area. This insight can play a crucial role in building a solid case on your behalf.
Building Relationships with Local Insurance Adjusters and Lawyers Local attorneys often have established relationships with insurance companies, local law enforcement, and other lawyers in the area. These connections can be invaluable when negotiating a settlement or litigating a case. Insurance adjusters and opposing counsel are more likely to take a local lawyer seriously because of their established presence and reputation within the legal community.
Furthermore, a lawyer who has worked in the local area for years will know how to effectively communicate with key players involved in the claims process, including witnesses, law enforcement officers, and medical professionals. This network of resources can expedite the process and help you receive a fair settlement more quickly.
Understanding Local Court Systems Navigating the court system can be one of the most daunting aspects of an auto accident case. Local legal help is especially important when it comes to court proceedings. A lawyer who regularly practices in the local courts will be well-versed in the procedural rules and nuances that may affect your case. They will know how to present your case in front of local judges and jury members, ensuring that all necessary paperwork is filed promptly and correctly.
For instance, if your case proceeds to trial, your local attorney will be familiar with the courtroom layout, the tendencies of local judges, and how juries in the area typically respond to certain cases. This familiarity can increase your chances of success.
How Local Lawyers Can Help You Navigate the Claims Process After a car accident, you are likely dealing with medical bills, emotional stress, and potentially lost wages. During this challenging time, you need a legal advocate who can guide you through the complex claims process.
Investigating the Accident An experienced local lawyer can conduct a thorough investigation into the accident. They will know where to look for evidence, including traffic camera footage, accident reports, witness statements, and photos from the scene. Local lawyers also have an in-depth understanding of how to collect and preserve evidence that is most relevant to your case.
This investigation is crucial in determining who is at fault in the accident. A local attorney can work with accident reconstruction experts and other professionals to build a solid case to support your claim. This investigation can help identify all parties responsible for your injuries, including negligent drivers, municipalities with poorly maintained roads, or defective vehicle manufacturers.
Communicating with Insurance Companies One of the most stressful aspects of an auto accident is dealing with insurance companies. After the crash, the insurance companies may try to minimize your compensation or deny your claim outright. A skilled local attorney can take the burden of negotiating with the insurance companies off your shoulders. They will handle all the correspondence and negotiations, ensuring that you don’t inadvertently say something that could harm your case. A local attorney is also likely to have experience dealing with the insurance companies that cover accidents in the region. Their familiarity with the insurance landscape can help them secure a higher settlement for you.
Fighting for Fair Compensation Insurance companies often offer settlements that are far lower than what you are entitled to. A local attorney will work to ensure that you are not taken advantage of during this process. They can calculate the full extent of your damages, including medical bills, lost wages, pain and suffering, and future expenses, ensuring that your settlement covers all your needs.
If the insurance company is unwilling to offer a fair settlement, your local lawyer will not hesitate to take your case to court. They will fight for your rights and make sure you receive the compensation you deserve.
Why Local Legal Help Is Crucial for Personal Injury Cases A personal injury case resulting from a car accident can be complicated. Local lawyers have a wealth of experience dealing with these types of cases and know exactly what steps to take to maximize your chances of a successful outcome. Below are some of the specific ways local legal help can make a significant difference after a crash.
Tailored Legal Strategies A local lawyer can craft a legal strategy that is specific to the unique details of your accident and the laws in your area. They understand the local court culture, what judges tend to focus on in personal injury cases, and what types of evidence are most persuasive. This allows them to present your case in the most compelling way possible.
Moreover, local attorneys often have access to expert witnesses and other professionals who can provide valuable testimony. They will know which medical professionals or accident reconstruction specialists are respected in the area and how to use their testimony to strengthen your case.
Reducing Stress and Offering Emotional Support After an accident, dealing with the legal complexities of your case can add to the emotional and physical toll of the crash. A local lawyer can provide not only professional legal support but also emotional guidance throughout the process. They are often more accessible to meet with you in person, which can offer you peace of mind. Knowing that you have a trusted advocate by your side can significantly reduce stress during a challenging time.
Additionally, a lawyer who understands the local community is often more empathetic to the challenges you face, especially if you are from a smaller area. They will prioritize your well-being while also ensuring your legal rights are protected.
Access to Local Resources and Experts In personal injury cases, experts such as medical professionals, accident reconstruction specialists, and economists can be essential to proving the extent of your injuries and losses. A local attorney is in a better position to know who the best local experts are and can leverage these connections to strengthen your case.
Whether you need someone to evaluate the long-term effects of your injuries or need expert testimony on the mechanics of the accident, your local lawyer will have access to trusted resources that are critical to your case’s success.
Conclusion: Secure Justice with Local Legal Help When navigating the aftermath of an auto accident, it’s essential to have legal help that understands both the complexities of the law and the intricacies of your local community. Hiring a local attorney provides you with access to invaluable resources, in-depth knowledge of local laws, and the support necessary to achieve a favorable outcome in your case.
If you have been involved in a car crash, it’s important to get professional legal guidance to help you through the process. Working with a lawyer who understands the local court system, insurance landscape, and traffic laws can significantly improve your chances of securing fair compensation. If you want to get justice with a New Iberia auto accident lawyer, consider reaching out to local attorneys who specialize in personal injury cases. For more information on how legal professionals can assist with personal injury cases, explore this resource on auto accident lawsuits, or discover how Laborde Earles Injury Lawyers can assist you. Let a local expert fight for the compensation you deserve.
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rewrite this title in spanish #752: The Art & Science of Sales Page Copy: Tips From Pro Copywriters – Amy Porterfield
rewrite Listen on… Simple strategies for writing irresistible copy and selling more of your product instantly.
My friend, I know your goal as an online business owner is to attract as many people as you can to your life-changing product. And believe me, you can’t do that without some killer copywriting skills – or the text and words that sell your product and inspire action. Having an incredible offer is fantastic, but selling it can be tricky if your audience isn’t drawn to your sales page. I’ve successfully launched Digital Course Academy so many times, but I continue to tweak my copy frameworks to get even better results than before! So, even if your product has been in the market for years, there’s always room for adjustments to align with industry trends or the evolving needs of your audience. Today, I’m sharing some super easy strategies I’ve tried and tested to boost your messaging game and talk to your audience on a human level – without any of that fancy language and jargon no one understands. Whether you’re writing emails, social media posts, or copy for your website and sales page, these tips will help you create content that people will love! In this episode, I share: (4:47) How to clearly define the problem your offer solves (9:40) Simple tips for writing personalized, intimate, and effective sales copy
(12:36) A real life example of how to use a statistic in your messaging (16:39) The two frameworks my team uses to write copy in the right place at the right time (21:16) Why you should be testing and updating sales copy in real-time during launches
(29:51) Tips and strategies for writing for social media and email Listen in and get ready to sell your product instantly with these impactful copywriting tips. Soon enough, you’ll be a pro at writing content that your audience can’t resist!
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rewrite this title in spanish Threads Maintains Growth Momentum, as X and Bluesky See Slower Take-Up
rewrite With Threads passing its 20 month mark recently, and amid ongoing discussion about the potential for the app’s growth, and the relative decline of the platform formerly known as Twitter, it’s worth checking in on exactly where the real-time social market is at, and what kind of growth Threads, X, and Bluesky are currently seeing.
So, is Threads still on track to defeat X?
Well, definitely its user growth momentum is more significant: As you can see in this chart, since launching in July 2023, Threads has seen steadily accelerating growth, with the app now up to 320 million monthly active users. Threads is also seeing strong download momentum, and the signs do suggest that Threads is on track to exceed 400 million users this year.
Though that would still leave it a fair way off of X, which, as of last month, is now claiming 600 million active users. Which is a significant audience, but as you can see, X has only added around 50 million users in the last year, versus 200 million on Threads. So Threads’ growth rate is significantly higher, which makes sense, as it’s the newer of the two, but it also bodes well, at this stage, for its acceleration in the longer-term race. But based on these figures, Threads is unlikely to catch X this year. That is unless the app gains some significant growth momentum, and with Threads putting a bigger focus on sports and real-time content of late (sports are the most discussed topic on X), that’s also a possibility. Bluesky is also still seeing steady growth momentum, though it remains a long way off the other two. Bluesky went from 5 million users in February last year, to 35 million now, and it’s also added 5 million more in the first four months of this year. So people are still signing up, though its growth momentum has slowed from the rapid acceleration it saw in the last quarter of 2024, when it was adding an extra 5 million per month for four four-month stretch.
That could suggest that Bluesky’s momentum is now gone, leaving X and Threads to battle it out for supremacy, though a misstep from either will likely see Bluesky’s growth get another shot in the arm at some stage. (Also, Mastodon, the other great decentralized social hope, is currently sitting on less than 900k active users).
But really, in terms of mass appeal, we’re talking X versus Threads, and based on the growth charts, Threads is seemingly on track to win out, long term, with X’s growth slowing significantly, and even that growth data being somewhat questionable. Because X has repeatedly shared conflicting usage data, so it’s hard to know if it’s reported figures are actually correct.
But going on what Elon and Co. are saying, Threads should still be on track to exceed X’s monthly user counts by the end of next year, though a shift in momentum could see it happen even faster.
Unless Meta makes a mistake, and it loses the thread. in spanish
rewrite this title in spanish How the TikTok algorithm ranks content in 2025 + tips for visibility
rewrite TL;DR Instead of chasing broad, unpredictable viral hits, prioritize content that resonates deeply within your niche community on TikTok. The algorithm favors content that aligns with specific groups (e.g., #BookTok, #SportsOnTikTok), amplifying visibility in these engaged audiences. The TikTok algorithm heavily weighs watch time, especially in the initial moments. Starting videos with a strong hook (a question, a preview of the payoff, or striking visuals) can boost retention and signal quality content worth recommending. The algorithm relies on video information like captions, hashtags, and sounds to categorize and recommend content. Optimizing for search with relevant keywords (via TikTok Creative Center) and using trending sounds can significantly increase your discoverability. Hey, can you just post a viral TikTok real quick? It’s a request too many social marketers have had to face. Fortunately, attitudes toward virality are shifting. Hoostsuite’s Social Trends 2025 Report identified micro-virality as an important trend in which brands focus on gaining visibility and traction within their core community. This aligns well with the TikTok algorithm, which is all about building communities of people clustered around shared interests and passions. When you understand both the TikTok algorithm and your own audience, you’re well set up to create content that resonates, gains traction, and leads to real business results. What is the TikTok algorithm? The TikTok algorithm is a proprietary ranking system that determines which TikTok videos to recommend to each user. No two TikTok users will see the same combination of TikTok videos on their For You Page—this feed is unique and highly personalized. In fact, the type of content you see on your FYP will evolve over time, as the algorithm catches on to your changes in your interests and viewing preferences. Here’s how TikTok itself defines the For You feed algorithm: “A stream of videos curated to your interests, making it easy to find content and creators you love … powered by a recommendation system that delivers content to each user that is likely to be of interest to that particular user.” How does the TikTok algorithm work in 2025? The main factors that influence the TikTok algorithm are user interactions, video information, and device and account settings. 1. User interactions Every action you take on TikTok provides the app with information about what kind of content you’re most interested in. Here are some of the user interactions that will impact what shows up on your For You feed: Videos you’ve liked or shared on the app Videos you’ve added to your favorites Videos you’ve marked as “Not Interested” Videos you’ve reported as inappropriate Interests you’ve expressed by interacting with organic content and ads Which accounts you follow Comments you’ve posted Creators or sounds you’ve chosen to hide How long you spend watching a video Content you create on your own account The positive signals tell the algorithm to serve more similar content, while the negative ones will prevent similar content from showing up in your feed. 2. Video information The TikTok algorithm also collects information about the videos you seek out through search and the overall types of videos you watch in general. Video information signals include: Captions Sounds Hashtags Effects Trending topics Video length 3. Device and account settings This doesn’t have as much influence as the user interaction and video information signals, but device and account settings still factor in. These are the settings TikTok uses to optimize performance. But because they’re based on one-time settings choices rather than active engagements, TikTok doesn’t deem them to be quite as relevant. Some of the device and account settings included in the TikTok algorithm are: Language preference Country setting (you may be more likely to see content from people in your own country, or videos that are particularly popular in your country) Device type Categories of interest you selected in your new user preferences If you’re not happy with the recommendations you’re getting, it’s possible to reset your own personal algorithm. Head to Settings and privacy, tap Content Preferences, then Refresh your For You feed. You’ll start with a fresh slate of popular new content. You can also train your algorithm with the Not interested feature. Press and hold a post or tap Share, then tap Not interested. You can also set up filter lists to remove content containing specific words and hashtags. 9 tips for getting picked up by the TikTok algorithm 1. Find your community Connecting with existing communities is important on every social network. But the way TikTok’s algorithm works, it’s even more important to engage with specific subcultures on this social media app than on, say, Facebook. On other platforms, people spend most of their time engaging with people they already know or accounts they already follow. On TikTok, though, users are engaging with content primarily through the For You feed – a feed full of fresh content from entertaining strangers. But those strangers can quickly gel into a community. In fact, TikTok users are four times more likely to say that TikTok is the best platform for being part of a community. And 72% of women on TikTok say it’s easy for new communities to connect and bond over shared life experiences on the platform. Here’s how TikTok itself describes its community culture: “Communities shape their own lingo, aesthetics, and styles that are distinctly unique to the platform, yet they remain inclusive, inviting everyone—brands included—to join in, explore, and co-create.” Tap into an existing community and you’ll likely find your content amplified to that audience. Fortunately, TikTok subcultures tend to congregate around hashtags Some of the fastest growing communities on TikTok include: #BookTok: This community of book lovers saw more than 1.2 million posts in the first ten months of 2024. Note that the more niche #Romantasy community saw a 300% increase in posts in 2024. #SportsOnTikTok: This hashtag saw a 350% increase in posts in 2024. Meanwhile, #WomenInSports saw a more than 2400% increase! #Science and #STEMTok: TikTok’s dedicated STEM feed, which became available to all users by default late in 2024, partly explains the 45% increase in posts to the #Science hashtag in 2024. Understanding your most valuable subculture can also help you plan your content creation that connects authentically with TikTokers, creating greater credibility, brand loyalty, and even more exposure. TikTok users want brands to take this approach: 76% say they like it when brands are a part of special interest groups on the platform. TikTok’s Audience Insights can help you find your subculture by identifying the interests and hashtags most relevant to your target audience. You can even find the “Bottom 10” interests for your audience so you can avoid cheating content in those categories. To access Audience Insights, open TikTok Ads Manager and hover over Analytics, then click Audience Insights. Note that you don’t have to be a TikTok advertiser to use this tool. To go more in-depth, check out our full guide to audience research. 2. Maximize the first moments TikTok moves fast. This is not the platform to add a wordy intro before you dive into the meat of your video. The hook needs to inspire viewers to stop scrolling. Remember: Watch time tells the TikTok algorithm that this is content worth sharing with other viewers. The first three seconds are critical. TikTok recommends starting off with a question that your video will answer, setting a timer or including the time in your title, or flashing ahead to a quick preview of the end result before walking viewers through a process. This video from the Met Museum walks users through getting to the Cloisters. But before diving into the step-by-step navigation, it leads with some gorgeous shots of the Cloisters themselves. Who wouldn’t want to go … and therefore watch the video to find out how to get there? 3. Optimize for search As important as hashtags are for your TikTok strategy, don’t forget about the importance of keywords. TikTok SEO is critical to teach the algorithm just what your content is about… and to allow interested TikTokers to find it, of course. Destination Madison created a TikTok series called Madison’s Iconic Eats, playing off pop-culture themes like set-jetting: “Social search and TikTok SEO is a huge focus for us,” says Sarah Warner, PR & communications manager at Destination Madison. “We want to anticipate what people are looking for and make sure that when they’re looking, they find us first. Doing so gives our content longevity and helps new people find us every day, even when we aren’t posting.” You could search for trending keywords that match with your content. Or, like Destination Madison, you could use trending topics and keywords to inspire your content. TikTok captions can be a maximum length of 4,000 characters, which means you’ve got plenty of room to work with. Start looking for trending keywords by region and industry in the TikTok Creative Center. (And if you’re stumped for what to write, try our social media caption generator.) Keep in mind that your caption is not the only place to include keywords. TikTok can also pick them up from your voiceover or text overlay. 4. Create high-quality content specifically for TikTok This should be an obvious one, right? Low-quality content is not going to find its way to the For You feed. But just in case you need proof, TikTok’s internal data shows that high-quality content creators get 67% more watch time per video view, three times as many views, and more than 40 times greater follower growth. And since TikTok is unlike other social platforms, high-quality content is TikTok-first content. In fact, 79% of TikTok users prefer brands that understand content creation specifically for TikTok. You don’t need any fancy equipment. In fact, TikTok research shows audiences prefer a “less-polished, authentic aesthetic.” What you do need is decent lighting, a good microphone if you’re going to record audio, and some quick edits and transitions to keep the visuals moving. Here are ways to embrace the TikTok-first aesthetic: Try different video lengths. Videos recorded in TikTok can be up to 10 minutes long, while uploaded videos can be up to 60 minutes long. TikTok says users spend half their time watching longer videos. But keep an eye on completion rate, an important signal to the algorithm. Experiment with aspect ratio. Yes, you can now upload horizontal videos to TikTok, and they’ll play in full screen mode on phones. These will also work well with TikTok’s improved desktop interface. We’re not suggesting you abandon vertical videos, but it’s worth testing both formats, especially for different lengths. Dive into editing. Play around with TikTok’s built-in features like effects and text treatments. According to TikTok: “These native features help keep your content feeling native to the platform which can also help get it on more For You pages!” Try different formats. 76% of TikTok users say they enjoy a mix of images and video on the platform. Carousels are great too, like this example from @chipotle: Showcase expertise: Specialized content that highlights unique knowledge and expertise elevantes the quality of your TikTok offering and connects to your niche. A couple of suggestions straight from TikTok are to solve a problem, share a hack, or teach something step by step. Add text to your video: Captions are in general a best practice for accessibility. Text like headlines and intro cards can also help draw viewers in and keep them engaged. And heads-up: More than 30% of TikTokers watch videos on mute and need captions for content. Leave them out and you’re missing out on a third of potential viewers. 5. Post at the right time for your audience Posting at the right time is important for all social media platforms, and that includes TikTok. (That’s why we made this handy cheat sheet of the best times to post on every social platform.) Engagement with your content is a key signal to the algorithm, and the best way to get engagement is to get in front of TikTokers when they’re actively using the app. Hootsuite’s research with Critical Truth shows that overall, the best time to post on TikTok for engagement is late night Saturday through just past midnight on Sunday. But for best results, you need to know the best time to post for your specific audience. And for best results with the TikTok algorithm, you need to post at the best time to extend reach, which is not always the same as the best time to maximize engagement. Fortunately, reach is a key goal available in Hootsuite’s Best Time To Publish feature. This handy tool provides custom recommendations based on your past performance and tailored to your unique audience and their activity patterns on TikTok. When planning your posting times, consider that the average brand posted 11.5 times on TikTok in Q4 2024. X is the only platform on which brands post more often. 6. Engage with other TikTok users Interacting with other TikTok users is a surefire way to build engagement… which in turn will tell the algorithm you’re an account worth putting on people’s FYP. Whether you’re an individual content creator or a brand, TikTok recommends a “react, respond, and remix strategy” for maximum engagement. React to trending content Respond to trending questions or prompts Remix trending ideas with creators Duets, Stitch, and video replies to comments are great ways to engage this strategy. Stitch is a tool that allows you to clip and integrate moments from other TikTokers’ content into your own. Duets, meanwhile, allow one user to record a “duet” with another user by commenting alongside the original creator’s video in real time. Video replies to comments let you create new video content based on comments or questions on your previous posts. The default settings on TikTok allow others to create Duets and Stitch videos using your content. If you want to change this for any particular video, tap the More options … icon on the video, tap Privacy settings, then toggle off Allow reuse of content. You can also turn off these features for your whole TikTok account, but that would limit the opportunities for other TikTok users to engage with your content, decreasing discovery potential. Finally, be sure to engage with your audience in the comments.76% of TikTok users say brands that post or reply to comments on TikTok feel like part of the community, and 68% of TikTok users say brands should use the comments section to better understand their audience. 7. Use the right hashtags As you’ve seen, hashtags are an important way to connect with communities and new audiences on TikTok. But don’t go overboard. TikTok recommends just two or three relevant hashtags per video. To find trending hashtags, head to the TikTok Creative Center. Click on the Analytics button next to any trending hashtag to see a full breakdown of its popularity, including audience demographic details and related interests. Source: TikTok Creative Center Keep your eyes peeled for hashtags related to challenges. These are a good way to come up with new ideas for content… and the algorithm will appreciate the participation, too. Plus, users want to get involved: 77% say they like it when brands create new challenges, trends, or memes. 8. Use trending sounds and music Like we’ve already said, participating in any kind of trend is a good bet when aiming for the For You feed. Sounds are a big part of TikTok culture, with audio clips that take on lives of their own. TikTok specifically says that using trending sounds or music can help make your videos more discoverable. Bonus: Videos with background music get an average 98% more views than those without. You can get a sense of the latest trending sounds just by keeping an eye on your For You feed. But to get more specific, you can find trending songs by region in the TikTok Creative Center. Just like for trending hashtags, you can find analytics data like audience demographics and related interests. Note that this section of the Creative Center only includes songs, not user-generated original sounds. For a deeper dive into TikTok trends to lean into, try using the TikTok Symphony Assistant. This platform-native AI tool can help you source trending sounds, music, and themes that fit your specific creative needs. 9. Be real – and have fun TikTok just isn’t the place for buttoned-up, overly polished content. The most popular content on TikTok is playful and unpredictable, so have some fun. Maybe some behind-the-scenes content After all, 77% of TikTok users say brand videos should offer a view into their (and their employees’) everyday lives. TikTok users want to see brands experiment and have fun on the platform: 79% say brands should experiment with different topics to see what suits them best on TikTok. And 40% say brands that show personality are more relevant. 14 things the TikTok algorithm will penalize When planning your content strategy, it’s just as important to understand what types of content the TikTok algorithm will not recommend. The following types of content are ineligible for recommendation in the For You Feed. They may also be harder to find in search. Content created by anyone under 16 years old Hate speech and hateful behavior Disordered eating and body image Dangerous activity/dangerous challenges Nudity and body exposure Sexually suggestive content Shocking and graphic content Misinformation False or unverified claims about civic and election integrity Fake engagement (such as “like-for-like”) Unoriginal content (such as content uploaded with a watermark or a simple GIF) Gambling Promoting tobacco or drugs, or showing excessive alcohol consumption Live content with the main goal of driving people off-platform. Content not suitable for young people may be restricted to audiences over 18. And content that violates the Community Guidelines will be removed altogether (and could result in a strike against your account). If you post content that falls into any of these categories, you’ll see that information in TikTok Analytics, where you can also file an appeal. Grow your TikTok presence alongside your other social channels using Hootsuite. Schedule and publish posts for the best times, engage your audience, and measure performance — all from one easy-to-use dashboard. Try it free today. in spanish
rewrite this title in spanish How to Create Killer Blog Titles Using Your Data, Tools & Popular Formulas
rewrite As bloggers, we face a common problem: what to title each blog post. In particular, how to pick a title that not only describes the contents of our posts but entices people to read it. Especially if you’re in a competitive niche, the second part can be a bit more difficult than specialized topics. Not only do you want people to read your blog post, but you want it to ensure that people feel their time was well spent by reading the post. In part, this includes the need for blog titles to match the contents well. Unfortunately, in many cases, this is easier said than done. Most of us can write a title that describes our post, but it might be a bit dry. Or, it might miss the mark for search engines. In this post, I’ll look at ways to write blog titles. In particular, titles that not only describe and entice but also appeal to search engines. Better yet, with the right planning, you can write great blog titles without their being tacky clickbait. Here’s how to do it. Why are Blog Titles Important? In short, blog titles are important because they determine if someone will click through on search engine queries. This can be the difference between your posts getting a lot or little search engine traffic. And if you have a goal of becoming very influential in the blogosphere, getting plenty of search engine traffic is very important. Awesome post titles, combined with great blog post SEO techniques, provide a great chance of success. Blog titles also determine if someone will click through if they see your post on social media or in an email. In this case, people aren’t necessarily looking for content on a particular topic. Either they are interested in your content from a social media or email perspective, or they have another connection with your content. For instance, the target audience might be industry leaders who subscribe to a newsletter or Twitter list. Here’s the thing with email and social media distribution: In many cases, your potential readers see a lot of blog post titles over the course of a day or week. So, when they see yours it’s important to convince them that your post is worth their valuable time. This isn’t easy because data suggests that 80% of post readers never look past the headline. This means that writing great blog titles should be a priority for every blogger, personal or corporate. How to Optimize Your Blog Title for SEO Of course, one of the most important reasons why blog titles are critical to SEO is that they describe your post. So, search engines are pure gold from an indexing standpoint. Write the wrong title, and there’s a high chance your post won’t get put in the right place, or almost as bad, get buried on page two of Google. As we all know, neither of these outcomes are desirable. To avoid these problems and maximize your SEO, make sure your target keyword is included in the title. In particular, this signals to search engines that your blog post belongs in the search results for that keyword. Then, as with many other things SEO, the earlier you can include your target keyword in the blog titles the better. That’s because the early placement of a keyword helps to indicate its overall importance to the content. With that said, you don’t want to write awkward blog titles, so plan accordingly. Further Reading: 10 Top Tips to Increase Your Blog Post SEO Which Blog Titles are Working Well for You? As most of us know, the best indicator of future behavior (or performance) is historical data. To that end, one of the best places to find successful blog titles is analytics data. To access this data for Google results, go to your Google Search Console, go to Pages, and then do a reverse search from best to worst for CTR. This information will give you an idea of the SEO titles that are already working well for you. That’s because titles with a high CTR have already achieved success on the search engines, or they wouldn’t get much traffic. Likewise, traffic information from your CMS or domain host can tell you how often people arrive from social media, email, and other distribution channels. With that said, don’t expect huge numbers. According to a Databox survey, the average CTR for blog posts hovers around 2%. Of course, if your blog post ranks well in overall search results, that 2% can add up fast. Once you have found successful blog titles, think about why they might’ve been successful. We’ll look at this idea in more depth later on. Which Blog Titles Work Best for This Blog: Popular Blog Title Formulas to Emulate Before we delve into the idea gathering and writing process, let’s look at some titles that I have found successful over time. I’ve chosen these examples based on my own Google Search Console analysis for recent posts with high CTR and decent traffic. Also, I’ve broken them down into categories to help you navigate the options. Question posts First, there’s the question post, directly targeting questions people ask in a search engine. Successful titles include: Both of these blog titles describe exactly what I’m discussing in the post. Helping people Second, some blog posts focus on helping people avoid problems. I don’t try to focus on these, but they sure do spark interest. Titles include, Once again, I target people who want to know about these topics. But at the same time, I make the title intriguing enough to potentially “edge out” a competing article. Ideas and features posts Third, there are lots of XX ideas/features posts. People love listicles of ideas/features for inspiration or research: The formula is simple: I tell you what is on the list, and then tell you how many items there are on the list. This way, potential readers have the right expectations. “How To” posts Fourth, I write a lot of “how-to” educational posts: Once again, there’s a clear description of what is in the post. And if this is what someone’s looking for, it’s clear that’s what they are going to get. Overwhelmed by Digital Marketing? Just released: my new book to help small businesses, entrepreneurs, and marketers master digital marketing in today’s digital-first world.Drawing on my Fractional CMO experience, Digital Threads simplifies complex strategies into clear, actionable steps for success. Transform your business today—grab your copy! Click the cover or button below to buy on Amazon. How to Find Inspiration for Your Blog Title With that in mind, how do you get inspiration for your blog titles? Although most of us have no problem writing the post itself, it’s easy to get writer’s block when composing the perfect title. Fortunately, Google is incredibly helpful here. First, you should simply do a Google search for your target keyword and examine the winners. In other words, what’s great on page one, or even page two? With the winners in mind, what unique angle can you take that hasn’t been covered but would be attractive? This is not only helpful for blog titles but your post at large. The idea is to have your post title jump off the page at people and convince them to read it. And, as you write the title, try and make it sound interesting, rather than simply making it descriptive. Remember, as people read your post it also helps SEO over time. Blog Title Generator Tools That Can Help You Create a Better Blog Title Of course, picking blog titles can still be difficult, even using Google and analytics as a source of inspiration. After all, there are only so many ways to say something, and in some cases, competing blog titles can seem too similar. Luckily, there’s another option: using title generator tools that help you write or tweak a title. Let’s look at some of them. CoSchedule’s Headline Analyzer This is a simple tool that helps you analyze blog titles that you’ve already written. Simply type in the headline, and you’ll get feedback that includes, among other things, word balance, sentiment, clarity, and skimmability. These help you see how well the title might come across to potential readers, whether or not it’s clear, and how well it represents what your blog post is about. Hubspot Blog Ideas Generator Not sure what to write about? Simply plug up to five nouns into this ideas generator, and you’ll get suggested blog titles. It’s up to you what you want to do with the title. Just be warned: it can give you “interesting” results. SEOPressor Blog Title Generator This is a more sophisticated version of the blog titles generator above. Specifically, you can not only list a noun or term but assign a category to the term. For instance, “sneakers” is a brand or product. The suggestions take this information into account. Don’t like the first five options? Refresh for more. BLOGABOUT by Impact For this blog titles tool, you first select what you want to blog about (example: “your opinion”). Then, the tool starts giving you “fill in the blank” suggestions (example: The __ tools your ___ needs now). The result is a pithy headline you can use. And if you want to save it for later, there’s a “notebook” for registered users. Portent Idea Generator This is another blog titles generator that works with a simple word or phrase. Then, you get a random title that (usually) makes sense. Save your idea for later or use it right away. Tweak Your Biz Title Generator If you want to copy and paste your blog titles, check this one out. You’ll need a topic, and specify if it’s a noun or a verb. Finally, tell the generator if you want sentence caps, title caps, or all caps to make the results copy-paste ready. Also, this title generator is meant for both articles and blog posts, making it a bit more versatile. Sumo’s Kickass Headline Generator This one’s a bit more sophisticated. You start by selecting the type of content you want to write, such as a numbered list or a how-to. Then, you’ll fill out a form that includes type-specific factors. Finally, you’ll get a list of blog titles that fit the bill. Sharethrough’s Headline Analyzer If you think your headline is great but want another opinion, try this one. You’ll input your blog titles, and they’ll analyze them for you. This analysis includes strengths and weaknesses, as well as suggestions. Just note that not all suggestions will be appropriate, so you’ll need to use good judgment. FatJoe’s Blog Post Title Headline Generator FatJoe is a company that does SEO content creation, among other things. With this tool, you’ll input a keyword or topic. Then, you’ll get several auto-generated blog titles. As with some other tools, many of the options seem random. Others might need minor tweaks, while a few are great. Tools That Can Help You Optimize Your Blog Title Post-Publication Of course, in some situations, we originally choose blog titles that don’t work very well. Sometimes the title falls flat or somehow deprives the article of its full potential. Or, the blog title might prove to not be that SEO friendly, or inconsistent with the overall topic of your blog post. When your title proves to be “off” somehow, it’s time to revise. Here are some options that can help you. Google Search Console This works by looking at the search queries that brought people to your post and aligning your title with them. When you use the Search Console information, you can also improve SEO or answer to a “competitor. In some cases, you’ll even end up switching to a closely related keyword. Clickflow With Clickflow, you can leverage historical Google Search Console data and perform A/B tests to get more impressions and click-throughs. So, while Search Console is mostly up to the minute, Clickflow monitors results over a longer period of time. In addition, their algorithm helps improve your blog titles by deciding which of two options is better for SEO. Then, you can simply update the headline in your CMS. It couldn’t be easier. As with so many other parts of blogging, writing blog titles can be a challenge. With all the factors that we need to consider, it’s much more difficult than writing a simple description of the blog post. Fortunately, there are a lot of principles you can follow, and tools you can leverage, to make the task easier. Be sure to try a few, and see how they work. Further Reading: 45 Essential Blogging Tools to Improve Your Writing and Increase Your Traffic Hero photo by Karim Ghantous on Unsplash Actionable advice for your digital / content / influencer / social media marketing. Join 13,000+ smart professionals who subscribe to my regular updates. in spanish
rewrite this title in spanish Now is The Time to Earn a Master’s Degree in Software Development
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As we move further into the digital and information age, software development will continue to be a popular field for innovation and career pursuit. Many people are interested in launching a career in the field, however, they do not have the academic background or qualifications for the job. Fortunately, new programs are available for people looking to earn an MS in software development in under a year. Despite popular belief, a computer science background is not required for a career in this field, and there are more efficient ways to secure job placement and experience.
With a broad definition of creating, designing, deploying, and supporting software, there are so many avenues for budding professionals to pursue in this industry. There has also been tremendous growth in the industry in several states across the United States, with Texas, New York, and Virginia at the forefront. Additionally, software touches every aspect of our lives, from apps and APIs to credit cards and bank accounts. From the automotive industry to content development, there are no boundaries regarding software’s benefits. With new and efficient programming, the path to becoming a software developer is more accessible than ever. To complete the program, one doesn’t need a relevant academic background, and schedules can be tailored to foster both in-person and remote learning. These flexible options are more attainable than traditional Master’s programs and offer more real-world experience. Students leave these programs feeling equipped to succeed in the job market and supported by mentors and leaders around them every step of the way.
Source: YU Global
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rewrite this title in spanish #753: 5 Time Saving Automations Every Entrepreneur Should Have – Amy Porterfield
rewrite Listen on… Save time and money with day-to-day task automation in your online business. Creating automation in your business can help you streamline your tasks and save time every single day.
Whether you’re a business owner just starting out or a seasoned entrepreneur, building automation systems in your business is key to helping you delegate and create processes that will help you succeed. The bonus? When you create automation in your business you’ll also have the flexibility in your schedule you’ve always dreamed of. I know, I know, you might be thinking, “But Amy — this sounds too good to be true!”
And while it may seem like a miracle for your business, I can assure you that with just a little patience and follow through with the step-by-step process I give you, automation will be yours! In this episode you’re about to learn my favorite tips and tools to create: Auto-responders in your emails for all the FAQs that land in your inbox
Seamless scheduling systems (no more headaches!) Social media content creation so you can batch and post with ease
Standard operating procedures — every job now has a “how to do this” list
A process for hiring a Virtual Assistant to provide ongoing help Plus, just to make things interesting, I have a fun accountability challenge at the end and I want to make sure I’m cheering you on as you implement your automation so you can spend more time on all the things you love!
In this episode, we discuss: (4:41) Automation saves you time, money, and precious energy. It eliminates human error and allows you, and your team to focus on the big picture. (7:32) Email automation. Only check your email once a day and set up an autoresponder for the other times. (9:06) Create guided responses for common email questions that you get. You can still add a personal touch. You can use Boomerang to mark your email to go away and come back on another day.
(11:15) Scheduling automation. Schedulicity is an online calendar that you can integrate with your calendar and create a personalized link with your availability.
(12:37) Automating social media and weekly content. A social media automating tool will allow you to plan out your social media all at once. (14:49) Managing emails from your community. ConvertKit is a good solution if you’re just getting started. (17:00) Standard operating procedures or SOPs. These documents will save you a lot of headaches down the road when you hire and scale your team. (19:05) Compile tasks that can be passed off to a professional VA, even if it’s just for a few hours a week. This will allow you to stay in your zone of genius.
(20:05) Action steps: Decide on one automation step that you can set up within the next 7 days. Send me a DM and tell me about it! Click here to listen!
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Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now! !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version=’2.0′; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,’script’, ‘https://connect.facebook.net/en_US/fbevents.js’); fbq(‘init’, ‘397525423930890’); fbq(‘track’, ‘PageView’); !function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod?
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rewrite this title in spanish Bluesky Adds Longer Videos, DM Requests Folder
rewrite Open source Twitter-clone app Bluesky has announced its latest app update, with longer videos, a new chat requests filter, and additional language translation options.
The main update is an extension of its video limit, with users now able to post 3 minute long clips in the app. Up till now, Bluesky users have been limited to 1 minute videos attached to their posts (do they still call them “skeets”?), but from now on, with the latest version of the app, you’ll have triple that capacity.
Video has become a bigger focus for the platform, as it has for every social app, with Bluesky also adding a dedicated video feed earlier in the year, as well as a video tab on user profiles.
As such, longer video uploads is a logical update, which will expand its capacity for video engagement.
Bluesky’s also added a new “Chat Requests” folder, where DMs from users you’re not connected to will go: Users will then be able to accept or reject these mysterious missives.
It’s also added a new profile mute option on posts, which will make it easier to get rid of unwanted attention:
“Tap the three-dot menu and select «Mute account» to mute directly from a post.” Bluesky saw a 17x increase in user-submitted reports last year, which aligns with its overall usage growth, but it also likely means that the team will need to explore more control options to cater to this aspect.
Finally, it’s also added three new community translations: Welsh, Scottish Gaelic, and Esperanto.
It’s still too hard to say whether Bluesky is going to catch on in a significant way, and become a real contender for the major social apps.
It definitely has established a solid user base, with some 30 million active users, according to the latest tracking data, while it’s also seen massive growth over the past year. All of these are good indicators, with an expanding audience that’s steadily growing momentum, bringing even more people to the app.
But still, 30 million is a long way off of X (500m MAU) and Threads (320m MAU), and without the network effects of those bigger apps, it’s difficult to see how Bluesky is going to gain the necessary upswing to really challenge those other platforms. It’s also worth noting that Bluesky’s momentum is slowing. After gaining 10m additional users in the three months between September and November last year (taking it to 20m MAU), it’s taken four months to add another 10m users.
So its growth is still steady, but it isn’t seeing the same magnetism that other platforms have after reaching relative user counts, compounding those numbers by getting more attention.
That could also suggest that interest in Bluesky is peaking already, which would mean that it’s unlikely to get to even 100m users. And with both X and Threads offering a more expansive set of features, and linked to people’s established networks, there’s also no clear differentiator for the platform, other than it being decentralized. Which, honestly, I don’t think the vast majority of potential users care about. It’s a good approach, and there are definite benefits to shifting away from the billionaire-owned apps, and maintaining control of your information. But most regular users, in my experience at least, don’t look into things that deep. They just want to log on and connect with their friends and interests.
If you can get those elements into your app, then you’re going to win, and that’s also why I don’t see Bluesky becoming a truly viable, scalable option,
It’s a cool project, for sure, and 30 million users is significant. But unless there are more major controversies that spark big backlash against the big players, the next level of growth could be difficult. in spanish
rewrite this title in spanish Master your 2025 social media strategy [free template + expert tips]
rewrite A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you’re succeeding or failing. The more specific your plan is, the more effective it will be. Keep it concise. Don’t make it so lofty and broad that it’s unattainable or impossible to measure. In this post, we’ll walk you through a seven-step plan for creating a winning social media marketing strategy. We’ve also included a completely free social media strategy template to download. Plus, we’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing. TL;DR? If you’re a social media or marketing manager looking for help with your strategy, you’re in the right place. Key takeaways A social media strategy maps out goals, tactics like influencer marketing, and metrics to align your efforts with business wins. Social is all about two-way engagement: building trust and community, not just pushing sales. Trends break fast on social. Your strategy must be able to flex with changing times and behaviors. Psst: You can also get a primer from our free ebook on social media marketing basics — grab it below. No email required! What is social media marketing? Social media marketing is the use of social platforms to grow your brand, connect with your audience, and achieve business goals. Unlike traditional advertising, it’s built on two-way conversations — brands don’t just talk at people, they engage with them. A social media marketing strategy outlines your marketing goals, the tactics (like partnerships) you’ll use to achieve them, and the metrics you’ll use to track success. Without a strategy, you’re just posting for the sake of it. With one, you’re making every post, comment, and campaign count. A strong social strategy should: Set clear goals that align with your business objectives Define the different platforms and kind of content that work best for your audience Track key metrics like website traffic to measure what’s working (and what’s not) Establish a workflow for planning, publishing, and reporting social media activities Social media moves fast, and a good strategy with clear optimization helps you stay ahead of trends, connect with the right people, and drive real results. #1 Social media tool Create. Schedule. Publish. Engage. Measure. Win. Free 30-day trial Why build a social media strategy? Posting without a plan is like sailing without a compass — you might move, but you won’t get far. A solid social media strategy turns chaos into results. Here’s why it’s worth the effort: Turns effort into impact. Random posts waste time, while a strategy ties every move — like social media campaigns — to what your business actually needs. It’s the difference between shouting into the void and speaking to the right crowd. Builds trust that lasts. Social isn’t just ads — it’s where real conversations happen. A strategy helps you show up consistently, proving you’re a brand people can rely on, not just another sales pitch. Keeps you in the game. Trends flip fast, and algorithms shift faster. With a strategy, you’re not guessing: you’re adapting and staying relevant while others scramble. Proves your worth. No more “nice-to-have” debates. A clear plan shows the boss (and your budget) exactly how social moves the needle, making your wins impossible to ignore. Think of it as your secret weapon when it comes to social media management: a good strategy sharpens your focus, amplifies your voice, and cuts through the noise. Ready to see how? The next steps walk you through building a social strategy that works, starting with goals and ending with results you can measure. How to create a social media marketing strategy: A 7-step guide Step 1. Set goals for business success A winning social media strategy starts with clear objectives — without them, you can’t measure ROI. Hootsuite’s strategy doc tracks your SMART marketing goals — specific, measurable, attainable, relevant, and time-bound — and if you need help getting started, we’ve got social strategy guides for small businesses, financial services, government, higher education, healthcare, real estate, law firms, and non-profits. Track meaningful metrics Skip vanity metrics like follower count. Instead, focus on key performance indicators (KPIs) like conversion rate or click-throughs, which 69% of marketers in a recent Hootsuite survey prioritize for ROI (79% target brand awareness). Not sure where to start? If you need inspiration, take a look at these essential social media metrics. Pick metrics that prove your work’s value: think Story views on Instagram or CPC on Facebook. Write down at least three goals to start, matching them to your business for boss buy-in. It’s easy to get overwhelmed by deciding what to post and which metrics to track, but you need to focus on what you want to get out of social media to begin with. Don’t just start posting and tracking everything: match your goals to your business, and your metrics to your goals. Amanda Wood Senior Manager, Social Marketing at Hootsuite Step 2. Know your audience deeply Get to know your fans, followers, and potential customers as real people with real wants and needs to target them effectively — for lead generation or loyalty. Hootsuite Analytics reveals who your followers are, where they live, and how they engage — 61% of organizations in a recent Hootsuite survey rely on AI-powered insights like these to help lighten the load. List audience demographics like age, location and interests using our free buyer persona template, and include this info on your target audience in your Hootsuite strategy doc. Jugnoo, an Uber-like service for auto-rickshaws in India, used Facebook Analytics to learn that 90% of their users who referred other customers were between 18- and 34-years-old, and 65% of that group was using Android. They used that information to slash referral costs by 40% by targeting 18–34-year-olds on Android — your data can do the same. Check out our guide to using social media analytics and the tools you need to track them. Step 3. Assess your competitors’ performance Odds are your competitors are already using social media — learn from them to sharpen your targets. Conduct a competitive analysis A competitive analysis allows you to understand who the competition is and what they’re doing well (and not so well). You’ll get a good sense of what’s expected in your industry, which will help you set social media targets of your own. It will also help you spot opportunities and weaknesses you can document in your social strategy doc. Maybe one of your competitors is dominant on Facebook, for example, but has put little effort into X (Twitter) or Instagram. You might want to focus on the social media platforms where your audience is underserved, rather than trying to win fans away from a dominant player. Use social media listening Social listening is another way to keep an eye on your competitors. Hootsuite Listening tracks their moves, with 1/3 of brands in 2024 relying on it to stay ahead of trends. Search competitor’s company names, handles, and keywords, spotting gaps like a weak Instagram presence or shift in sentiment to exploit. Log these insights in your Hootsuite strategy doc to guide your next steps, but don’t overdo it: Amanda advises monthly checks to keep your focus. Step 4. Boost your social presence Before you focus on growing your social media presence, take stock of what’s already working — and what isn’t. Hootsuite’s social media audit guide and template can help you spot gaps, uncover opportunities, and ensure your profiles are set up for success. Review your current performance Which platforms are driving the most engagement and traffic? What type of content resonates best with your audience? Are there inactive or underperforming social media accounts that need attention? Use this info to double down on what’s working and rethink what’s not. If a platform isn’t delivering results, either adjust your approach or consider shifting focus to where your audience is most active. Optimize your profiles for visibility and engagement In 2024, 25% of American adults reported using social media as their primary search channel. Gen Z is particularly big on social search, too — the same survey showed that roughly 46% of that generation prefers searching on social instead of traditional search engines. Those numbers mean your social content needs to be optimized for social SEO. Make sure your bio, profile images, and contact info are up to date Use keywords in your descriptions for better social search visibility Maintain consistent brand identity across platforms A well-optimized profile makes it easier for potential followers (and customers) to find and trust your brand. Look for impostor accounts If fake accounts are using your brand name, they could be confusing customers (or worse, damaging your reputation). Check for copycat accounts and report them when needed. You might also want to get verified on platforms where it’s available to add credibility and prevent impersonation. Here’s how to get verified on: A strong social media presence starts with a solid foundation. By auditing and optimizing regularly, you’ll ensure your strategy is built on a framework that supports growth, engagement, and results. Step 5. Find content inspiration While it’s important that your brand be unique, you can still draw content strategy inspiration from other businesses that are great on social. Plus, pushing creative boundaries in content creation can help your social strategy soar. According to our 2025 Social Media Trends survey, 25% of respondents said that most of their social content is entertainment-driven. “I consider it my job to stay active on social: to know what’s trending, which social media marketing campaigns are winning, what’s new with the platforms, who’s going above and beyond” says Amanda. “This might be the most fun step for you, or the hardest one, but it’s just as crucial as the rest of them.” Social media success stories You can usually find these on the business section of the social network’s website. (Here’s Facebook’s, for example.) Case studies can offer valuable insights that you can apply to your own social media plan. Award-winning accounts and campaigns You could also check out the winners of The Facebook Awards or The Shorty Awards for examples of brands that are at the top of their social media game. Your favorite brands on social media Who do you enjoy following on social media? What do they do that compels people to engage and share their content? National Geographic, for example, is one of the best on Instagram, combining stunning visuals with compelling captions. Source: National Geographic on Instagram Nike is a great example of superior customer service on X. They use their 280 characters to share new product releases and celebrate sports victories, but they’re also available to answer customer questions and solve problems. Source: Nike on X Notice that these accounts have a consistent voice, tone, and style. That’s key to letting people know what to expect from your feed. That is, why should they follow you? What’s in it for them? Consistency also helps keep your content on-brand even if you have multiple people on your social media team. For more on this, read our guide on establishing a compelling brand voice on social media. Ask your followers Consumers can also offer social media inspiration. What are your target customers talking about online? What can you learn about their wants and needs? If you have existing social media channels, you could also ask your followers what they want from you. Just make sure that you follow through and deliver what they ask for. Step 6. Craft engaging content Creating great content is only half the battle. To see real results, you need to post strategically, delivering the right content to the right audience at the right time. Plan your content mix The best social media strategies balance different types of content to keep audiences engaged. And while 34% of survey respondents said that “overly self-promotional content” is a major turn-off in how they perceive brands on social, 48% of marketers publish product or brand updates or news multiple times a week. Yikes. How do you find the balance? Try to think of your content as a mix of three general categories: Educate and inform. Share tips, industry insights, and thought leadership. Entertain and engage. Hop on trends, use humor, or share behind-the-scenes moments. Promote and convert. Highlight your products, services, and customer success stories. Not every post needs to be a sales pitch. Keep the the 80-20 rule in mind: 80% of your posts should inform, educate, or entertain your audience 20% can directly promote your brand. Whatever you decide on, be sure to document it in your strategy doc. Create a content calendar A social media content calendar helps you stay consistent without scrambling for last-minute ideas. Use yours to plan out: Topics and formats (videos, infographics, carousels, etc.) Posting frequency for each platform Key dates and campaigns to align with industry events or product launches If you’re starting a social media marketing strategy from scratch, you may not have figured out how often to post to each network for maximum engagement yet. Post too frequently and you risk annoying your audience. But, if you post too little, you risk looking like you’re not worth following. Start with these posting frequency recommendations: Hootsuite Planner helps you craft a balanced mix of posts and optimize timing based on engagement trends. Map out topics, formats, and key dates in your calendar, hitting our recommended frequencies to avoid annoying or overwhelming followers. Optimize for engagement Social media isn’t just about posting. It’s about sparking conversations and making meaningful connections with your audience. Strong captions that encourage responses, trending hashtags that boost discoverability, and interactive elements like polls, Q&As, and user-generated content all help increase engagement. When you create content that invites participation, rather than just broadcasting messages, you encourage more likes, shares, and comments, which in turn helps expand your reach. Strategic content keeps your audience engaged and your brand top of mind. Plan ahead, stay flexible, and adjust based on what resonates most with your audience. Step 7. Measure and refine your strategy Your social media marketing strategy isn’t set in stone — refine it with data as you go. That’s why it’s important to document your progress along the way. Hootsuite Analytics tracks your progress, spotlighting ROI worries shared by 68% of marketers in 2024, and benchmarks your performance with just a few clicks. Look at performance metrics In addition to the analytics within each social network, you can use UTM parameters to track social visitors as they move through your website, so you can see exactly which social media posts drive traffic to your website. Benchmark your results You’ve got your numbers, but how do they stack up to the competition in your industry? Industry benchmarks are a great way to evaluate your performance against other businesses in your category. If you use Hootsuite Analytics as your management tool, you can use our built-in social media benchmarking tool to compare the performance of your social accounts against the average of brands in your industry. You can set up custom timeframes, switch between networks — Instagram, Facebook, X (Twitter), LinkedIn, and TikTok — and look up benchmarks for metrics like followers, audience growth rate, engagement rate, clicks, shares, and much more. You’ll also find resources to improve your performance right in the summary section: Re-evaluate, test, and do it all again Once this data starts coming in, use it to re-evaluate your social media marketing techniques regularly. You can also use this information to test different posts, social marketing campaigns, and strategies against one another. Constant testing allows you to understand what works and what doesn’t, so you can refine your social media marketing plan in real time. Remember, effective social media marketing isn’t static. Your strategy should change over time. You should check the performance of all your channels at least once a week. Once you learn the basics of social media reporting, you can track your growth over time. Pro tip: If you use Hootsuite, you can review the performance of all your posts on every network in one place. Once you get the hang of checking your analytics, you may even want to customize different reports to show specific metrics over a variety of different time periods. Surveys can also be a great way to find out how well your social media strategy is working. Ask your followers, email list, and website visitors whether you’re meeting their needs and expectations and what they’d like to see more of. Just make sure to deliver on what they tell you. Finalizing your social media strategy Spoiler alert: nothing is final. Social media moves fast. New networks emerge, others go through demographic shifts. Your business will go through periods of change as well. All of this means that your social media marketing strategy should be a living document that you review and adjust as needed. Refer to it often to stay on track, but don’t be afraid to make changes so that it better reflects new goals, marketing tools, or plans. When you update your social strategy, make sure to watch our 5-step video on how to update your social media strategy for 2025: Free social media strategy template + video guide Ready to start documenting? Grab your free social marketing strategy template below! No time to read the whole article? Let Amanda Wood, Hootsuite’s own Senior Manager of Social Media Marketing, guide you through our free strategy template in less than 10 minutes: What’s next? When you’re ready to put your plan into action, we’re here to help. Save time managing your social media marketing strategy with Hootsuite. From a single dashboard, you can easily: Plan, create, and schedule posts to every network Track relevant keywords, topics, and accounts Stay on top of engagement with a universal inbox Get easy-to-understand performance reports and improve your strategy as needed With files from Liz Stanton. in spanish