rewrite this title in spanish What are the latest Hootsuite product features? [May 2026]
rewrite Track TikTok hashtags, stream OwlyGPT answers in real time, monitor Threads keywords, invite guest approvers, and manage advocacy with a redesigned leaderboard — here’s everything Hootsuite shipped in May. Quick summary of May updates:Monitor TikTok hashtags and brand-related conversations in ListeningStream OwlyGPT answers in real time from the side panelAdd LinkedIn personalization to mobile Amplify repostsImproved auto-responder control with Virtual Agent Integrator updatesAdd alt text to Threads image posts directly in CreateTrack advocate performance with the new Amplify point-based leaderboard (admin view) What are the Hootsuite product updates for May 2026? As an all-in-one social media management platform, Hootsuite helps teams publish, engage, listen, and measure — all from a single dashboard. May’s updates strengthen AI-powered workflows, expand listening to TikTok and Threads, and give advocacy and approval workflows a serious upgrade. Here’s everything we rolled out this month. Listening: TikTok hashtag monitoring You can now track TikTok’s brand-related conversations in Hootsuite Listening and Talkwalker by monitoring up to 50 brand-relevant hashtags per business token. Posts are ingested directly into your Insights channels and Topics, including engagement metrics like likes, comments, and shares. The update also includes backfill for up to 1,000 top-performing posts from the previous 90 days — so you’re not starting from zero. This update helps teams: Identify emerging TikTok trends and high-value influencers Track brand and competitor hashtag performance alongside other networks Get a head start with historical backfill data on first connection Takeaway: TikTok hashtag monitoring brings one of the most important short-form video platforms fully into your social listening workflow. OwlyGPT: Streaming answers in the side panel OwlyGPT now streams answers in real time directly from the side panel, so you see insights building as the AI works through your prompt — rather than waiting for a complete response to appear all at once. This mimics natural conversation and makes OwlyGPT noticeably more responsive for complex or open-ended tasks like trend analysis, content drafting, and campaign planning. Why it matters: See incremental output as the AI reasons through complex queries Validate the direction of an answer earlier and redirect if needed Work faster, with a more conversational AI experience Takeaway: Streaming answers make OwlyGPT feel less like a search tool and more like a real-time thought partner. Mobile Amplify: Add your own voice to LinkedIn reposts Advocates using the Hootsuite mobile Amplify app can now add their own notes and commentary when resharing a LinkedIn post. Instead of hitting share as-is, they can personalize the post in their own words to make it feel more authentic. For employee advocacy programs, this is a meaningful upgrade. Content that sounds like it came from a real person — not a corporate broadcast — tends to drive significantly more engagement. This update helps teams: Increase advocate participation by making sharing feel more natural Drive higher engagement with more personalized, authentic posts Maintain brand message while giving advocates creative latitude Takeaway: LinkedIn repost personalization gives advocates a voice, which is exactly what makes employee advocacy programs work. Inbox: Better control over Virtual Agent Integrator (VAI) Two updates give teams more precise control over automated responses in Inbox: First, auto-responders are now restricted to direct messages only. They will no longer trigger on story mentions, story replies, or shared reels — reducing noise from automation where it doesn’t belong. Second, you can now select which message types your custom Virtual Agent handles, giving you finer control over when automated responses fire and when conversations should go to a human. This update helps teams: Avoid automated responses on content where they feel out of place Route the right messages to human agents more reliably Improve the overall quality of customer experience in Inbox Takeaway: These VAI improvements give social care teams cleaner, more controllable automation that doesn’t interrupt the wrong conversations. Create: Alt text support for Threads image posts You can now add alt text to images when publishing to Threads directly from Hootsuite. This keeps teams in compliance with accessibility standards and ensures image descriptions are included as part of the standard publishing workflow — not as an afterthought. Why it matters: Meet accessibility requirements across more social channels Keep alt text workflow consistent regardless of the platform Improve reach among audiences who use screen readers Takeaway: Threads alt text support keeps accessibility built into your workflow, not bolted on after the fact. Amplify: New point-based leaderboard — admin view The Amplify leaderboard has been redesigned around a points-based system, and admins now get a detailed view of what’s actually driving advocate performance. Beyond just seeing who ranks where, you can now view total points per advocate, drill into the individual scoring events behind each score, and filter leaderboard data by social network, team, or user metadata. You can also add the leaderboard tile to any Analytics report and export it for sharing with leadership. Why it matters: Understand why top advocates are succeeding, not just that they are Use data to refine your advocacy incentive strategy Connect advocacy performance directly to business reporting Takeaway: The new admin leaderboard turns Amplify into a more measurable, strategic advocacy tool — not just a content distribution channel. Frequently asked questions Frequently asked questionsWhat are the Hootsuite product updates for May 2026?The Hootsuite product updates for May 2026 include TikTok hashtag monitoring in Listening, real-time streaming answers in OwlyGPT, LinkedIn repost personalization for mobile Amplify, Virtual Agent Integrator improvements in Inbox, alt text support for Threads, and a redesigned Amplify leaderboard with admin analytics.Can Hootsuite monitor TikTok hashtags?Yes. As of May 2026, Hootsuite Listening and Talkwalker support TikTok hashtag monitoring. Teams can track up to 50 brand-relevant hashtags per business token, monitor engagement metrics, and backfill up to 1,000 top-performing posts from the previous 90 days.What is the Amplify leaderboard point system?The Amplify leaderboard now runs on a point-based system where advocates earn points for different types of social interactions, not just the volume of posts shared. Admins can see total points per advocate, the individual events behind each score, and filter results by network, team, or metadata. The leaderboard tile can also be added to Analytics reports.Can I add alt text to Threads posts in Hootsuite?Yes. You can now add alt text to images when publishing to Threads directly from the Hootsuite Create composer.What is the Virtual Agent Integrator in Hootsuite Inbox?The Virtual Agent Integrator (VAI) lets teams connect custom chatbots or automation to Hootsuite Inbox. The May 2026 updates restrict auto-responders to direct messages only (no longer triggering on story mentions or shared reels) and let you choose which message types your virtual agent handles, giving you more precise control over when automation fires. Want a closer look at these new Hootsuite features? Log in to your dashboard to explore May’s product updates — or start a 30-day trial to see how Hootsuite supports smarter social media management, deeper insights, and stronger results. in spanish
rewrite this title in spanish What are the latest Hootsuite product features? [March 2026]
rewrite Looking for the latest Hootsuite features and product updates? March brought a bunch of updates to help your team move faster, work smarter, and spend more time on the stuff that actually moves the needle. We’re talking faster campaign analysis, smarter AI-powered workflows, better visibility into social media analytics, and publishing upgrades that’ll make your day-to-day a lot smoother. As an all-in-one social media management platform, Hootsuite helps teams manage multiple social media accounts, measure performance with built-in analytics tools, and keep tabs on conversations across social — all from a single, user-friendly workspace. Here’s everything we rolled out this month. Quick summary of March updates: Analyze campaigns faster with Add Thread to Topic in Listening Upload documents and generate content directly with OwlyGPT Send AI-generated images directly into Create workflows Expand listening coverage with LINE data and new AI capabilities Track influencer performance with Instagram Collaboration analytics Improve publishing workflows with external approvals tracking Enhance Inbox automation with partial keyword matching Strengthen mobile workflows with new navigation, AI alt text, and saved replies Scale advocacy with Amplify personalization and leaderboard updates Sync analytics data directly into BI tools with the external API What are the Hootsuite product updates for March 2026? Listening: Add Thread to Topic for faster campaign analysis If you’ve ever spent way too long copy-pasting individual post URLs to set up a campaign, this one’s for you. The new Add to Topic functionality in the Results widget lets you group posts and all their related comments into a single topic. That means full conversation context, right where you need it. This update helps teams: Analyze campaigns and crises with more context Spend less time on manual setup when building listening queries Get more accurate social listening insights Takeaway: Add Thread to Topic takes the busywork out of campaign analysis and gives you full context in one place. OwlyGPT: Upload documents for faster content creation With OwlyGPT you can now upload PDF, DOCX, and TXT files directly into the platform. No more copying and pasting walls of text from a brief or report to get started. Just drop in your source material, and OwlyGPT can analyze and generate content right inside your workflow. Why it matters: Turn documents into social content faster Cut down on the manual prep work that eats into campaign planning Keep your content creation workflow in one place, not scattered across tools Takeaway: Document uploads make OwlyGPT a more powerful hub for creating and analyzing content. OwlyGPT: Send generated images directly to Create Here’s a small-but-mighty update that can save you time: you can now send AI-generated images from OwlyGPT straight into Create or a whiteboard. No downloading. No re-uploading. Just click and go. This update helps teams: Speed up creative workflows without the download-upload dance Move from ideation to publishing with less friction Collaborate more efficiently across teams Takeaway: Direct image transfer cuts out unnecessary steps and keeps your content production moving. Listening: Expanded LINE coverage for deeper insights Hootsuite has expanded LINE coverage to 50,000 profiles, giving teams much more access to conversations happening across JAPAC markets. The update also includes a seamless, token-free workflow. Translation: you’ll get to insights faster without extra setup hurdles. Why it matters: Broader listening coverage in key global markets Access higher-density data for richer insights Less setup time for listening workflows Takeaway: If your team is tracking conversations in JAPAC, this expanded LINE coverage gives you deeper insights and faster analysis. Publisher: Document external approvals Not every approval happens inside Hootsuite. Sometimes legal sends a thumbs-up over Slack, or a stakeholder signs off in a meeting. Until now, there was no clean way to document that. Now you can record approvals made outside of Hootsuite directly within your publishing workflow, complete with custom approval notes for added context. This update helps teams: Keep a single, audit-ready approval record Improve collaboration with stakeholders who aren’t in Hootsuite every day Streamline publishing workflows so nothing gets held up Takeaway: External approval tracking keeps everything organized, documented, and audit-ready. Listening: LLM Insights now available in Hootsuite LLM Insights are now available directly in Hootsuite. This gives teams visibility into how AI assistants like ChatGPT, Gemini, and Claude are representing their brand. Think about it: When someone asks an AI chatbot about your company, what does it say? Now you can actually find out. Why it matters: Understand how AI platforms are shaping your brand perception Spot misinformation or emerging narratives Inform long-term social media strategy Takeaway: LLM Insights help you monitor and optimize your brand’s presence in AI-powered discovery. It’s a whole new frontier, and now you’ve got eyes on it. Analytics: Track Instagram collaboration performance You can now track Instagram collaboration data directly in Analytics, so you can measure partnership performance and actually prove ROI instead of guessing. This update helps teams: Measure the real impact of influencer and brand partnerships Compare how collaboration posts perform vs. your non-collab content Optimize future campaigns based on data Takeaway: Instagram collaboration tracking closes the gap between partnerships and performance insights. Inbox: Partial keyword matching for automations Your Inbox automations just got a flexibility upgrade. You can now use both exact and partial keyword matching, giving you way more control over how your workflows are triggered. For example, if you set up an automation for “refund,” it’ll now catch messages containing “refunding” or “refunded.” Why it matters: Improve automation accuracy Capture conversations you may have missed with exact matching only Reduce manual triage work for your customer support team members Takeaway: Partial keyword matching makes Inbox automations more flexible and efficient. Mobile: Faster workflows with new navigation and AI tools Several mobile updates this month make it easier to get things done on the go, including: Notification center access from any screen AI-generated alt text for images Saved replies in mobile Inbox Improved post review context in Planner This update helps teams: Handle approvals and publishing tasks faster Improve accessibility with AI-generated alt text Improve response times Takeaway: These mobile updates mean you can manage social workflows from anywhere. Amplify: Drive engagement with personalization and new leaderboard Amplify now lets advocates personalize posts directly from email or share pages. Plus, a new point-based leaderboard system makes it easier to recognize (and incentivize) high-impact engagement from your team. Why it matters: More employees actually participate since they can make posts feel like their own A leaderboard adds a little friendly competition Advocacy efforts align more closely with real business impact Takeaway: These Amplify updates help teams scale employee advocacy and drive measurable results. Analytics: Connect social data to BI tools with external API For teams that live and breathe data, this one’s big. The new Analytics external API lets you sync social performance data directly with your business intelligence tools. That means your social data can sit right alongside revenue, pipeline, and customer data, improving reporting and decision-making. This update helps teams: Automate reporting workflows instead of manually exporting and formatting Connect social data to business outcomes Make faster, data-driven decisions with everything in one place Takeaway: The Analytics API bridges the gap between social performance and business intelligence. Frequently Asked QuestionsWhat can you do with Hootsuite’s latest product features?Hootsuite’s latest product updates help teams manage the full social media workflow in one place, from content creation and publishing to social listening, analytics, and reporting. March’s updates specifically improve campaign analysis, AI-powered content workflows, team collaboration, and performance tracking across social channels.How does Hootsuite use AI to improve social media workflows?Hootsuite uses AI across multiple features to help teams work faster and make better decisions. Tools like OwlyGPT assist with content creation, optimization, and document-based workflows, while LLM Insights help teams understand how AI platforms represent their brand. AI-powered automation and recommendations also improve post scheduling, engagement, and social media analytics.How does Hootsuite help measure social media performance?Hootsuite Analytics provides in-depth analytics tools that measure social in real time. Teams can analyze campaign results, monitor engagement, and connect social data to business intelligence tools using integrations like the Analytics API. That makes it easier to build performance reports, prove ROI, and optimize your strategy based on what’s actually working.What is Add Thread to Topic in Hootsuite Listening?Add Thread to Topic is a feature in Hootsuite Listening that lets you group posts and their related comments into a single topic. This helps teams analyze campaigns and conversations with full context, improving both the accuracy and speed of social listening insights.Can OwlyGPT generate content from documents?Yes! OwlyGPT lets you upload PDFs, DOCX files, and TXT files to analyze content and generate social posts directly within your workflow. It cuts down on manual work and helps teams turn source materials into ready-to-publish content faster.What is the Analytics external API in Hootsuite?The Analytics external API lets teams sync social media performance data directly into business intelligence tools. This makes it easier to automate analytics reports, combine social data with other business metrics, and make more informed, data-driven decisions.Which social media platforms does Hootsuite support?Hootsuite supports a wide range of social media platforms, including Instagram, TikTok, LinkedIn, Facebook, and more. Teams can use Hootsuite to manage a content calendar for multiple accounts, schedule posts, set up approval workflows and permissions, find relevant hashtags, see Best Time to Publish recommendations, monitor brand mentions, analyze post performance, all from the Hootsuite dashboard.Does Hootsuite support social listening and sentiment analysis?Yes. Hootsuite offers built-in social listening tools (powered by Talkwalker) that track brand mentions, trending topics, and competitor activity across social media, blogs, forums, and more. Sentiment analysis is included, so you can see how people feel about your brand over time and catch shifts before they become problems. Save time managing your social media marketing with Hootsuite. Schedule and publish posts, find relevant conversations, benchmark your performance, build custom reports, access advanced analytics, and more — all from a single dashboard. Try it free today. in spanish
rewrite this title in spanish Hootsuite earns #1 spot in Social Media Management on G2
rewrite G2’s Fall 2025 Reports rank Hootsuite #1 in five social media categories: Social Media Management, Social Media Advertising, Social Media Analytics, Social Media Listening, and Social Media Suites. Enterprise organizations choose Hootsuite to run social at scale — consolidating tools, reducing risk, and giving teams one place to plan, publish, listen, advertise, and report. G2’s rankings are based on verified customer reviews and market presence, reflecting how large organizations run social every day. Below, we break down each win and what it means for enterprise leaders aligning brand, regions, governance, and results. Where Hootsuite leads the pack In G2’s Fall 2025 release, Hootsuite is cited in 300+ reports and ranked #1 where it matters — unifying planning, publishing, advertising, listening, analytics, and cross-team workflows. CategoryRankingSocial Media Management#1Social Media Analytics#1Social Media Listening#1Social Media Suites#1Social Media Advertising#1 #1 in Social Media Management What this award meansThis category recognizes platforms that centralize planning, publishing, engagement, collaboration, approvals, and reporting across major social networks. Why it matters for enterprise customers For global teams, social media management isn’t just about getting content published — it’s about governance, consistency, and visibility. Being #1 confirms that Hootsuite provides: One governed calendar across brands, teams, and regions Approval workflows that reduce risk and maintain brand standards Enterprise-grade inbox routing and audit-ready records Executive-level reporting that ties social activity back to business impact Echoing those benefits Hootsuite gives us a unified global calendar, seamless approvals, and clear visibility for leadership. It’s the only platform we’ve found that scales with our regional teams without introducing chaos. — Director of Digital Communications, Enterprise Healthcare, via G2 See how this works in our social media management solution. #1 in Social Media Listening Tools What this award means This category recognizes platforms that turn billions of social conversations into structured insights: sentiment, themes, influencers, competitive intelligence, and emerging trends. Why it matters for enterprise customers For global brands, listening isn’t optional — it’s operational risk management. Being #1 demonstrates that Hootsuite gives enterprises: Real-time awareness of brand, competitor, and industry conversations Sentiment analysis that helps prevent crises and respond strategically Market intelligence that supports product, comms, and go-to-market decisions A single, integrated view across social, forums, podcasts, and more Echoing those benefits The social listening aspect is also super nice. Unrelated to the Hootsuite subscription, there are SOO many great articles that the Hootsuite team puts out, along with training videos & courses, so that marketers can be as relevant as possible. — Former Sprout Social user #1 in Social Media Suites What this award meansThis category recognizes platforms that deliver a full end-to-end social ecosystem: publishing, planning, engagement, listening, analytics, and cross-team coordination — all in one place. Why it matters for enterprise customersGlobal organizations don’t need more tools — they need fewer, more integrated ones. Being #1 validates Hootsuite as the single operating system for social, helping teams: Consolidate vendors and reduce complexity Collaborate seamlessly across markets and business units Align paid, organic, and customer care efforts Get faster, clearer insights to support leadership decisions Echoing those benefits Hootsuite makes managing multiple social media accounts simple and efficient. The scheduling feature is a huge time-saver, allowing me to plan content weeks in advance. I also appreciate the analytics tools, which provide clear insights into performance and engagement, helping me refine our social media strategy. The dashboard is intuitive, and integration with various platforms is seamless. — Digital Marketing Specialist, GCB Bank PLC #1 in Social Media Analytics What this award meansThis category recognizes platforms that turn social data into business intelligence by tracking performance across networks, campaigns, content types, and audiences. Why it matters for enterprise customersLeaders need answers, not dashboards. Being #1 proves Hootsuite supports enterprises with: Cross-platform, real-time reporting Audience and engagement insights that guide content strategy Executive-friendly visualizations that tie activity to outcomes Data governance and consistency across regions and teams Echoing those benefits Hootsuite’s … built-in approval workflow lets Executive Directors bless content with one click—no more endless email chains—while the analytics dashboard translates engagement into plain-English insights our leadership team can act on. Add in responsive support and snack-size trainings, and the platform feels less like software and more like a strategic partner. — Shauna D., Social Media Specialist #1 in Social Media Advertising What this award meansThis category highlights platforms that unify social advertising creation, optimization, and reporting across networks — alongside organic content. Why it matters for enterprise customersPaid and organic can’t live in silos. Being #1 signals that Hootsuite empowers enterprise teams to: Run ads and organic posts side by side Manage budgets, approvals, and governance in one place Compare ROAS and performance across platforms Align brand messaging across paid and organic channels Echoing those benefits Hootsuite has made managing our school’s social media SO much easier and has become a vital tool for our team. We use it daily as part of our workflow. The approval workflow is the main draw for us. … We also appreciate the analytics it offers. It gives us detailed metrics that help us analyze how our posts are performing, understand how our audience is engaging with them, and spot trends or patterns. — G2 Reviewer, Primary/Secondary Education A new era of social intelligence This clean sweep in G2’s report isn’t just a marketing win — it reflects a larger shift in how enterprises are using social. As our CEO Irina Novoselsky puts it: We’re honored to be named the top-ranked social intelligence platform across G2’s Fall Reports,” said Irina Novoselsky, CEO of Hootsuite. “Today, hundreds of enterprise organizations trust Hootsuite for the social data and insights that inform their go-to-market strategies, from employee advocacy to market intelligence to AI-powered social trend detection. This recognition, informed directly from customers, reflects the trust we’ve built to transform social into a true driver of business impact. What Hootsuite users are saying Thousands of four and five-star G2 reviews reflect what social teams value most in Hootsuite: advanced analytics, powerful collaboration tools, and results they can stand behind. On ease of use and onboarding: Hootsuite is incredibly user-friendly and intuitive, making it easy to navigate and teach others how to use it. The platform is well-organized with a simple layout that enhances the user experience. It offers a wide range of functionalities, allowing for seamless management of social media accounts and campaigns. Customer support has always been amazing! Plus, when we rolled out and implemented HS for our social media team, the onboarding experience was a breeze. — Sandra W., Director of Social Media On collaboration and workflow management: Hootsuite makes it easy to manage multiple social media accounts from a single dashboard. The scheduling feature is intuitive and saves our team a significant amount of time. I particularly appreciate the team collaboration features, the content calendar view, and how seamless it is to track performance metrics across platforms. — G2 Reviewer, Computer Software Why we stand out Our category-leading success isn’t just about features — it’s about helping social teams across industries work better together. Compared to tools like Sprout Social, Buffer, Sprinklr, and Later, Hootsuite stands out for: Enterprise-ready social media management: Schedule posts, monitor engagement, manage permissions, and ensure consistency—all from one secure platform. Analytics and listening that drive strategy: Go beyond dashboards. Use audience insights to understand sentiment, identify trends, and shape campaigns that perform. Multi-account and multi-team coordination: Coordinate social efforts across regions and departments with streamlined workflows, tiered approvals, and enterprise-grade controls. Social advertising and customer care: Run paid and organic campaigns side by side, while enabling seamless customer engagement from one centralized hub. Employee advocacy at scale: Empower staff to amplify brand messaging through curated content, frictionless sharing, and detailed reporting. No other platform brings publishing, insights, listening, advocacy, advertising, and customer care together with this level of enterprise-ready scale and usability. FAQs: What you should know about Hootsuite Can Hootsuite manage both paid and organic social at scale? Yes. Hootsuite unifies paid and organic campaigns across networks, giving enterprise teams centralized approvals, budget visibility, and cross-channel reporting. How does Hootsuite support enterprise governance for social media management? Through governed workflows, permissioning, audit trails, and integrations with your existing tech stack. Global teams stay aligned while protecting the brand. Does Hootsuite offer advanced analytics for leadership reporting? Yes. Hootsuite provides real-time dashboards, customizable reports, and cross-platform analytics designed for C-suite clarity — including ROI, sentiment, audience data, and campaign comparisons. Does Hootsuite have Social Listening? Yes! Hootsuite has social listening integrated into the platform, which is powered by Talkwalker, allowing users to efficiently process signals from the most viral social media posts to the most niche podcasts. How strong are Hootsuite’s listening and market intelligence tools? Hootsuite Listening gives you real-time insights across social, news, forums, and podcasts. Enterprises use it for brand tracking, trend spotting, competitive insights, and crisis detection. Can Hootsuite replace multiple social tools for large organizations? Absolutely. Hootsuite is built as an all-in-one suite that consolidates publishing, analytics, listening, advertising, governance, and collaboration. We’re honored to be recognized, but even more excited to keep building with the people who made it happen. Thank you to everyone who’s shared a review, given feedback, or spread the word. Save time managing all your social media with Hootsuite. From one powerful dashboard, you can plan, schedule, and publish content across every network, engage your audience in real time, track performance, and uncover insights with OwlyGPT and social listening tools. Try Hootsuite free today. in spanish
rewrite this title in spanish What are the latest Hootsuite product features? [Sept 2025]
rewrite Looking for the latest Hootsuite product features? This month’s updates focus on making your social marketing efforts more streamlined and expanding to new networks. From TikTok Business Messaging to Snapchat data in social listening to Bluesky Publishing, here’s a look at all the new features we’ve released up to September 25, 2025. Quick summary of September updates: Create Amplify posts directly from Plan TikTok Business Messaging in Inbox 2.0 Manage Click to Message Ads in Hootsuite Snapchat public content catalogue in Listening Bluesky publishing What are the Hootsuite product updates for September 2025? Employee advocacy: Create Amplify posts directly from Plan Managing employee advocacy content is one step easier than before. With one click, you can now send content from your Hootsuite content calendar straight into Amplify. This update helps Amplify admins: Easily reuse approved social content from social channels and save time building their Amplify content library for advocates Engagement: Inbox 2.0 now supports TikTok Business Messaging You can now send and receive TikTok Business Messages through the Hootsuite dashboard. Benefits include: Manage TikTok private conversations alongside public comments in the same inbox Route customer messages efficiently and reduce response times This update brings TikTok Business Messaging into Hootsuite Inbox, so social teams can manage every customer conversation in one place. Social advertising: Manage Click to Message Ads in Hootsuite Running paid and organic social ads together is now easier. You can build and manage Facebook and Instagram Click to Message Ads right in Hootsuite. Why this matters: Combine organic content and social ads in one all-in-one social media management platform Respond to resulting conversations in real-time within Inbox 2.0 Get in-depth post-performance insights with advanced analytics reports This update unifies organic and paid engagement by letting you run, monitor, and respond to Click to Message Ads without leaving Hootsuite. Social listening: access Snapchat’s public content catalogue Social listening expands with access to Snapchat’s public content, including stories, saved stories, and spotlights. This update supports better decision-making by: Surfacing trending topics and brand mentions from Snapchat Enriching sentiment analysis with post-level engagement data Strengthening your social media strategy with more complete insights Heads up to businesses with a Gen Z audience: This update means Hootsuite customers can now do social listening on Snapchat, giving you more complete insights into brand mentions, sentiment, and trends. #1 Easy Social Listening Brand mentions, trending topics, and sentiment at your fingertips. Enhance your social strategy with the insights that matter. Start free 30-day trial New social network: Bluesky publishing in Hootsuite Bluesky joins the list of supported social media networks in Hootsuite. In addition to having access to social listening Bluesky data, you can now publish and schedule Bluesky posts alongside your other social network content. With this update, you get: Post-scheduling and publishing tools for Bluesky Recommended best times to post for Bluesky Now, you have the ability to test reaching your audience on a new social network that is growing in popularity. To use it, simply connect your Bluesky account within Hootsuite, compose or schedule posts as usual, and manage your content alongside other networks. Those are all the new Hootsuite product features for September 2025. We hope they help your team save time, uncover new audience insights, and try new things on new networks. in spanish
17 consejos de video en redes sociales no tan secretos de los expertos de Hootsuite
¿Por qué el comercializador de redes sociales trajo una linterna a trabajar? ¡Porque está a punto de iluminar 16 consejos para videos en redes sociales! (Y no, no es porque olvidó su anillo de luz en casa). Este blog comparte algunas ideas brillantes y mejores prácticas de video en redes sociales que puedes usar para iluminar tu feed. Iluminaremos el mundo del contenido de video en redes sociales en un instante. Bono: ¿Quieres saber cómo un creador de videos virales en redes sociales genera millones de dólares en ventas? Descarga la guía gratuita ahora. 17 principales consejos para videos en redes sociales Estos 17 consejos para marketing y trucos de producción de video en redes sociales son victorias pequeñas que puedes implementar hoy. Oye: Si realmente quieres sumergirte en el juego de videos en redes sociales, debes tomar el curso de Mejores Prácticas para Video en Redes Sociales de Hootsuite. 1. Comienza con una estrategia Al crear contenido de video (o realmente cualquier contenido) para redes sociales, necesitas comenzar con una estrategia. Define tus objetivos, audiencia objetivo y mensaje clave antes de crear cualquier tipo de contenido visual. Tu estrategia debe guiar tu proceso de creación de contenido. Crear contenido de video sin una estrategia es un poco como adentrarse en el bosque sin un mapa. Llegarás a algún lugar, pero probablemente no será donde quieres ir. 2. Utiliza tácticas de SEO en tu canal de video Las plataformas de redes sociales como TikTok y YouTube utilizan algoritmos para determinar qué contenido se muestra en la parte superior del feed. Estos algoritmos imitan a otros motores de búsqueda, como Google. Por eso es útil optimizar tu contenido teniendo en cuenta los consejos de SEO en redes sociales. Las prácticas estándar de SEO, como realizar una investigación de palabras clave específicas para cada plataforma, deben ser una parte vital de tu estrategia. No solo es beneficioso para tus canales, sino que también puede ayudarte a idear contenido que realmente desea tu audiencia. Pero no te quedes solo en la investigación de palabras clave. Asegúrate de que tu contenido se ajuste a la intención de búsqueda de tu audiencia. Haz que tus títulos y etiquetas sean lo más claros posible. Y organiza cuidadosamente las palabras en tu leyenda. Si aún no estás convencido de que esta es la manera de seguir, ¡echa un vistazo a este experimento de SEO en redes sociales que hicimos! 3. El storytelling es clave Si sabemos algo, es que a los seres humanos les encanta una buena historia. Puedes rastrear nuestra predilección por las narrativas hasta la Edad de Piedra, literalmente leyendo las escrituras en la pared. Todos esos cavernícolas que vivieron en el pasado no podían estar equivocados, por eso tener una narrativa clara es una de las mejores prácticas de video en redes sociales. Crea tu video con una narrativa emocionalmente atractiva, sorprendente o inolvidable como base. 4. Los primeros segundos son sumamente importantes La mitad de la batalla para saber cómo grabar videos para redes sociales es saber cómo grabar esos primeros segundos. ¡Capta la atención de tu espectador de inmediato o los perderás para siempre! Usa visuales intrigantes, declaraciones audaces o preguntas para atraerlos. «Los usuarios deciden si quieren desplazarse o seguir viendo en los primeros 3 segundos de ver un video. Cada video tiene que capturar rápido a tu audiencia», dice Eileen Kwok, Especialista en Marketing Social de Hootsuite. «Los usuarios están buscando una razón para quedarse. Ponte en los zapatos de tu audiencia objetivo y piensa en qué tipo de palabras o acciones les gustaría ver en pantalla». ¡No te asustes de jugar sucio y usar videos de cachorros para atrapar a tu audiencia. Nadie dice que no puedas! Y así sucesivamente…
Conoce a Irina Novoselsky, la nueva directora general de Hootsuite
Hoy nos complace anunciar a Irina Novoselsky como directora ejecutiva y miembro de la junta directiva de Hootsuite. Le pedimos que compartiera sus pensamientos sobre por qué se unió al equipo:
Cuando estalló la guerra en mi país natal de Ucrania el año pasado, me enganché como todos los demás en las plataformas sociales para obtener actualizaciones en tiempo real y absorber las historias e imágenes de las personas afectadas. Ese momento me dejó claro cuán importante se ha vuelto lo social en la forma en que vivimos, trabajamos y entendemos el mundo.
Dado que las redes sociales se han convertido en un motor constante de la cultura y la conectividad en línea durante los últimos 10 años, también se han convertido en una forma indispensable para que las empresas no solo lleguen a sus clientes, sino que participen en conversaciones bidireccionales con ellos, en las que se establecen relaciones. Se trata de personas, cultura, conexión y narración de historias. Este es el corazón de las redes sociales y su poder; Ayuda a las personas y las empresas a conectarse y ayudarse mutuamente, crear conciencia donde se necesita y alentar a las personas a aprender unas de otras, compartir historias y celebrar los éxitos.
Cuando surgió la oportunidad de hablar con Hootsuite sobre el rol de CEO, me emocioné. La gestión de las redes sociales es una oportunidad de mercado global en gran parte sin explotar y en crecimiento de $ 28 mil millones, y Hootsuite es fundamental para ayudar a los clientes a contar sus historias y conectarse con otros, mientras que el empoderamiento de las personas a las que conecta proporciona información significativa. El cambio en esta industria es constante, que es en parte lo que me atrajo aquí. Prospero en el cambio. Este punto de inflexión en el viaje de Hootsuite es algo que he experimentado antes y me brinda la oportunidad de utilizar mi experiencia transformadora para continuar liberando valor e innovación para los clientes en este negocio que ya está en crecimiento. Lo que más me emociona es la perspectiva de trabajar con el equipo de Hootsuite para ofrecer lo que nuestros clientes necesitan para hacer crecer su negocio.
Tenemos una oportunidad increíble de ayudar a cientos de miles de organizaciones a aprovechar el poder de las redes sociales para prosperar en sus negocios y estoy encantado de ser parte del equipo de Hootsuite. El equipo es un concepto poderoso y he visto el poder de la colaboración. Es un honor increíble ser parte de esta cultura de inclusión, propósito y enfoque en el cliente. Juntos escribiremos el próximo capítulo de Hootsuite.
Lea el comunicado de prensa oficial que anuncia el puesto de Irina Novoselsky como directora ejecutiva de Hootsuite.
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