rewrite this title in spanish What is Influencer Marketing? A Definition and Guide to Influencer Collabs
rewrite With influencer marketing creating more buzz than ever in our circles, I thought it was time for a refresher on the topic for those who haven’t read The Age of Influence. Newcomers and old hands of our industry alike are seeking more information about this phenomenon. In particular, people are asking “what is influencer marketing, and how do I get started?” Answering these questions requires that we discuss the “why” behind the trend. In short, influencer marketing is a new take on the old technique of asking for celebrity endorsements. However, it is done in a way that adapts to today’s world and the modern consumer. And the democratization of influence makes it more attractive and practical with each passing day. Check out my video below for an easy-to-understand definition of what is influencer marketing, and then keep reading for the full details! A definition of what is influencer marketing Influencer marketing is a marketing strategy of collaborating with social media users and other content creators who have influence over communities of varying sizes. This collaboration usually includes some sort of co-content creation or promotion of the brand by the influencer to their community. What are the benefits of influencer marketing for brands? It almost goes without saying that not every trend in marketing, sales, or public relations is highly successful. In fact, some of them even fail early on because they are poorly designed or don’t mesh well with consumer tastes. Fortunately, influencer marketing is proven to benefit both brands and consumers. Let’s look at some of them. Increased brand awareness Especially if your brand is new or expanding into new markets, increased brand awareness is very important. Often an industry is dominated by a few big players and the small ones get squeezed out. For instance, let’s look at fizzy drinks. Most of us immediately think about Coke and Pepsi, but there are many more brands as well. Those brands can expand by increasing brand awareness. Customers can also win by finding a great new product they enjoy. Reach new audiences for less money At the end of the day, one of my answers to “what is influencer marketing?” is “when people introduce great products to their audience for a type of compensation or through a relationship.” This compensation is typically less than the cost of producing similar results only by purchasing advertising. Ads on Google or social media are getting more expensive, and people tune them out. So, with influencer marketing we pay people to be our online sales force. Not only is this method cheap, but it’s very effective at reaching new markets. Of course, when you tap into my brand affinity model for influencer marketing, there are many out there (your employees, customers, fans, et. al.) that don’t necessarily need compensation in order to incentivize them to talk about your brand in social media. Create great new content Influencer marketing results in the creation of new content because an expert content creator who knows how to engage social media audiences is doing the creating. This content originates outside your typical content studio, giving it a new look and different personality. Not only do your content people get a break, but the new content appeals to the influencer’s demographic. In other words, no guessing about what each potential customer will respond well to, because, at the heart of it, influencers are masterful content creators. Best of all, hiring an influencer helps take the heat off of your COVID-impacted team. Briefly, a social media influencer is a content creator who has a significant following on social media. Here, we don’t necessarily mean a large number of people: paid influencers can have as few as a thousand followers as a nano influencer. Rather, these are dedicated followers who frequently take the advice of this influencer. Influencers can occupy different roles within a niche or industry. Some, especially in the B2B space, are industry thought leaders. Others have a hobby, run a blog, or enjoy taking photographs of everyday life. Regardless, they are sharing these passions with a wider audience on social media. Over time, they become a social media influencer. How to Get Started: Develop Your Influencer Marketing Strategy Before you do anything else, ask yourself “what is influencer marketing for my company?” In other words, what are your overall goals. Do you want to use influencer marketing to increase brand awareness? Augment your content strategy? Save money? Directly drive increased sales ahead of earnings season? Whatever those goals are, it is important to have those questions answered upfront. Keep in mind, you can always pivot that influencer marketing strategy later as needs change. Show who you are One of the great advantages of influencer marketing is it helps show the human side of a brand. Especially in tough times it’s easy for consumers to get jaded about advertising under the assumption that everyone “just wants money.” No matter your end goal, be sure to project social responsibility through influencer marketing this year and beyond. Size up your competition When reaching out to influencers, ask them how they collaborate with other brands so you can be inspired by the playbooks of your competitors. Influencers also have a great feel for your market and can often give you invaluable advice on what your competition is doing and what about your competition resonates with your audience. Practice social listening While working on your influencer marketing strategy, it is critical to practice social listening. Social listening means using software or manpower to see what people are saying about you online. It should also be practiced in regard to your competitors and overall niche. This way, you can take the pulse of the community. One answer to “what is influencer marketing?” is “reaching out to the community through others.” Be sure to know how this needs to be done and to who is already talking about you in social media that you can reach out to. Which Influencers Should You Recruit? One of the considerations with influencer marketing is the types of influencers you want to recruit for various campaigns. I would generally recommend a mixture, though all of them should cater to your niche or buyer persona. Is Your Digital Marketing All Over the Place? My latest book helps small businesses, entrepreneurs, and marketers bring search, email, and social together into one digital marketing strategy that actually compounds. Drawing on my work as a Fractional CMO, Digital Threads turns complicated tactics into a clear, practical plan you can follow, whatever your budget or team size. Grab your copy on Amazon and start weaving your own digital threads. Click the cover or the button below to get started. By brand affinity Influencers have different levels of brand affinity, no matter what industry you’re talking about. Influencers with an affinity include company stakeholders, customers, fans, and brand ambassadors. All of these types can be useful to an influencer campaign depending on your goals because there is already an element of like, know and trust with your brand. By follower numbers The traditional influencer marketing industry classifies influencers by the number of followers they have. The levels are celebrities, mega, macro, micro, and nano. Celebrities are people with millions of followers on social media, but they may or may not be famous off social media. Other celebrities are famous both online and offline. Each classification has differences in terms of costs, ease of engagement, and other factors. There have been very successful campaigns done with influencers of all levels. Before choosing a social media influencer, if you want to go the traditional influencer marketing route, you need to decide how big of a following this person should have. Brands have had great success with influencers at all levels, but not all campaigns work well with all of them. In addition, your choice should be informed by the type of people you want to reach. Macro influencers As a rule, macro influencers are relatively expensive to engage, so you need to justify that expense. This is easy to do, however, if you want to reach a broad category of consumer. In this case, pick a macro influencer who appeals strongly to the desired demographic, but the influencer doesn’t have to be a member of that demographic. Macro influencers are also great for product launches where there’s a mass appeal, and to increase brand awareness. Micro influencers With micro influencers, you get a highly engaged content creator who is highly effective. This person knows how to do a sponsored campaign but isn’t terribly set in their ways. They tend to offer great ROI and are excellent for driving direct sales. However, the tradeoff is a smaller audience. Nano influencers These are the new kids on the block, especially when it comes to sponsorships. Brand awareness campaigns do well with nano influencers in niche markets. This is especially true if your product appeals to smaller customer groups, or if you are trying to “break in” to that demographic. Nano influencers are inexpensive to work with, but highly effective. Furthermore, when beginning an influencer marketing program based on the brand affinity model, a majority of your participants will probably be at this level, so it’s a good place to start a program. At the end of the day, I recommend that you choose your influencer level based on your target market and other goals. In some cases, it’s worth paying more to work with macro and mega influencers. In other situations, this will be a waste of money. Here, it’s a matter of crunching numbers and weighing alternatives. But regardless of which size you choose, I highly recommend that a good portion of your program is about working with those that already love your brand. What Does An Influencer Campaign Look Like? Describing influencer campaigns is a bit more difficult than answering the question “what is influencer marketing.” That’s because campaigns come in many shapes and sizes, from individual sponsored content pieces to elaborate product collaborations. However, there are some commonalities. For instance, a traditional influencer campaign always involves a company paying an influencer with product or money to recommend a product to their audience. With broad category of consumer you normally arrive at an agreement for them to make you content, post it on their social media, and get paid for it. Product collaborations involve developing a version of a product that reflects influencer’s unique style or specifications. Finally, the newest kid on the influencer marketing is content collaboration. In this case, you are leveraging influencers for their content creation, not content amplification, capabilities. For all of these options, the influencer is expected to follow guidelines and comply with applicable laws. This is because you need to protect your brand’s reputation and legal interests. What Does Success Look Like? How to Measure Influencer Marketing ROI With influencer marketing, there are several ways to measure success. For instance, you can strive to get a certain number of engagements with the content. Engagement can include a “like,” comment, share, or even click through. These are easy to measure through analytics data. In this case, you measure ROI in terms of “cost per engagement.” Another way to measure is by estimating the number of people who saw the post, called an impression. Again, analytics will help to get a view count. However, views which are the result of sharing on other social networks are harder to quantify. You’ll measure ROI as “cost per engagement.” There’s also cost per lead or per sale. In this case, you can use landing pages with lead generation forms. If they come through the landing page, you credit this to the influencer. Sales can be tracked with affiliate links and discount codes for content-related collaborations. For product collaborations, it’s the number of units that sell. Unfortunately, there will be a few sales that fall through the cracks if it is a “pop-up” short-term product collaboration because a code or link isn’t used, or has expired. Content collaborations can be measured in two ways: Comparing the cost of influencer-generated content vs. your in-house or agency costs related to content creation Analyzing how better your ads or shopping carts convert using influencer-generated content vs. your own In all circumstances, you will have to decide if the influencer marketing ROI was good enough for the collaboration. That means deciding if there were enough engagements, impressions, leads, sales, quality content, or converting content to justify the expense. If that doesn’t happen for a collaboration, then you’ll want to alter your strategy. Also, don’t forget that similar to social media marketing as a whole, there are a plethora of intangible benefits in building an army of your Brand Ambassador influencers in social media. Is there an influencer marketing software that aids the whole process? As a matter of fact, there’s a large selection of software available. These range from simple discovery tools to elaborate social media marketing suites. I recommend that you use at least one social listening tool, because it helps with both influencer discovery and campaign monitoring. Brand 24 is a great example of one. A standard social media marketing tool like Agorapulse can help integrate influencer marketing campaigns with other efforts. Finally, be sure to check out some influencer marketplaces to see what’s available. There is an extensive list of these influencer marketing tools on my website. In conclusion, the answer to “what is influencer marketing” is the practice of sponsoring content on social media, or engaging in a product or content collaboration, with an influencer. These influencers will introduce your product or service to their social media following based on their expertise and audience trust. Actionable advice for your digital / content / influencer / social media marketing. Join 13,000+ smart professionals who subscribe to my regular updates. in spanish
rewrite this title in spanish 15 Best Digital Marketing Agencies That Deliver Results in 2026
rewrite Finding the right digital marketing agency shouldn’t feel like playing the lottery. Every agency claims to be “the best,” but most can’t back it up when you dig into their actual results. I’ve spent over a decade as a Fractional CMO helping businesses build and execute their digital strategies, and I’ve seen firsthand what separates agencies that deliver from those that just talk a good game. As the author of Digital Threads and host of the Your Digital Marketing Coach podcast, I’ve had conversations with hundreds of marketing leaders about what works and what doesn’t when it comes to outsourcing digital marketing. Here’s the thing: with marketing budgets holding flat at 7.7% of company revenue according to Gartner’s 2025 CMO Spend Survey, and 59% of CMOs reporting they don’t have enough budget to execute their strategy, choosing the wrong agency isn’t just frustrating. It’s expensive. And with global digital ad spending projected to reach approximately $786 billion by 2026 according to WordStream, the stakes for getting this decision right have never been higher. I’ve done the homework for you by vetting agencies based on verified case studies, client retention rates, and real revenue impact. What you’ll find here are agencies with track records that prove they can grow your business, not just impress you with sales pitches. Below are my top 15 recommended digital marketing agencies, each evaluated for specialties, case results, and best-fit industries. This list was curated in collaboration with Clutch, the leading B2B ratings and reviews platform, which currently lists more than 60 agencies in my vetted directory. If you want to browse beyond these 15 and filter by location, budget, services, and industry, explore the full directory here. Key Takeaways ✅ These 15 agencies were selected based on verified Clutch reviews, measurable ROI in case studies, and breadth of digital marketing services, not pay-for-placement rankings. ✅ Marketing budgets are tight in 2026, making the agency you choose more consequential than ever. The wrong partnership wastes months and thousands of dollars. ✅ Full-service agencies like Thrive and WebFX work best when you need an integrated approach, while specialists like Black Propeller and OuterBox excel in focused channels. ✅ The best agency for you depends on your business size, industry, goals, and budget. Use the selection framework at the end of this post to match your needs. ✅ For even more options, browse my full Clutch-powered agency directory with 60+ vetted agencies you can filter and compare. Why This Agency List Is Different from Every Other Roundup Most “best agency” roundups recycle generic descriptions or run on 100% pay-for-placement rankings. Others are created by digital agencies themselves who conveniently put their own company at the top. My approach is different. I’ve curated this list with a focus on results, transparency, and credibility, beginning with rich data and customer reviews from the Clutch platform. Every agency on this list meets the following criteria: Registered on Clutch with at least 15 verified reviews Maintains at least a 4.6-star review average Verified case studies with measurable ROI Trusted by well-known clients in competitive industries Breadth of specialties covering core digital marketing services Regional and vertical expertise, from healthcare to eCommerce Strong public industry reputation I bring a practitioner’s perspective here, not just directory data. Having worked as a Fractional CMO with businesses across industries and taught digital marketing at Rutgers Business School and UCLA Extension, I know what good agency work looks like from the client side. The 15 Best Digital Marketing Agencies for 2026 1) Thrive Internet Marketing Agency Thrive is a full-service agency offering end-to-end digital strategies with a strong emphasis on transparency and analytics-backed reporting. Their comprehensive approach means clients can consolidate multiple marketing functions under one roof, eliminating the coordination headaches that come with managing several specialized vendors. What distinguishes Thrive is their commitment to education. They provide clients with detailed insights into not just what they’re doing, but why specific strategies are being implemented and how each tactic contributes to overall business outcomes. If you’re the kind of business owner who wants to understand and learn from your marketing investments, that transparency matters. Location: Arlington, Texas (with Los Angeles office) Specialties: Full-service digital marketing, SEO, PPC, social media, web design, reputation management, content writing Sample Clients: The Fariah Law Firm, Nationwide Construction, Brazos Higher Education, Restoration 1 Why They Matter: Inc. 5000 company and Google Premier Partner with 1,000+ five-star reviews, known for client-centric approach and consistently over-delivering on results. Best For: Companies of all sizes seeking a one-stop digital marketing partner, especially e-commerce retailers and service franchises looking to scale online presence. Further Reading: Growth Marketing vs. Demand Generation: Which Strategy Should You Focus On for Maximum Impact? 2) WebFX WebFX is one of the most awarded and data-driven agencies in the industry, using its proprietary MarketingCloudFX technology platform to drive ROI across SEO, PPC, and conversion rate optimization. What sets them apart is their commitment to transparency through real-time analytics dashboards that track every metric that matters to your bottom line. Their team of 500+ digital marketing experts combines technology with proven methodologies. For businesses that demand measurable outcomes and complete visibility into their marketing investments, WebFX is hard to beat. They’re also listed among the top agencies on Semrush’s agency directory, which ranks over 1,500 digital marketing firms worldwide. Location: Harrisburg, Pennsylvania Specialties: Full-service digital marketing with strengths in SEO, PPC, CRO, advanced analytics, and web design Famous Clients: O’Reilly Auto Parts, Hilton, Auntie Anne’s, Fuji Film, Verizon, Subway, Wrangler Why They Matter: A 25+ year industry leader that’s driven over $10 billion in client revenue with rigorous tracking and transparency. Google Premier Partner with 1,000+ client reviews. Best For: Mid-market and enterprise brands seeking comprehensive digital growth strategies and measurable ROI at scale. 3) Funnel Boost Media Funnel Boost Media is a local SEO powerhouse, helping service businesses generate quality leads through smart web design and search engine marketing campaigns. Their specialty lies in understanding the complete customer journey for local service businesses, from initial keyword research to final conversion, and optimizing every touchpoint along the way. What makes them unique is their focus on lead quality over quantity. They implement sophisticated tracking and qualification systems that ensure the leads they generate are genuinely interested prospects ready to convert, rather than just inflating vanity metrics like website visitors or phone calls. Location: San Antonio, Texas Specialties: Local SEO, lead generation, Google Business optimization, geo-targeted PPC Sample Clients: Lifetime HOA Management, Bugco, Chicago Loop Dentistry, Seacoast Business Funding Why They Matter: Veteran-led Google Premier Partner emphasizing discipline, transparency, and cost-effective local marketing expertise. Best For: Local businesses like home services, medical/dental practices, and legal firms needing increased local leads through improved SEO and Google Ads. 4) Intero Digital Intero Digital is a large, integrated digital marketing agency built around the idea of owning the entire digital ecosystem for its clients. They’ve combined several specialized teams under one umbrella, which allows them to offer both strategic breadth and channel-level depth. For brands that sell both direct-to-consumer and through marketplaces, or that need to coordinate content, search, and paid efforts, this single-partner model is especially powerful. Their strongest differentiator is their emphasis on full-funnel strategy and attribution. They map the entire customer journey and align campaigns to awareness, consideration, and conversion stages, making sure content strategies, SEO initiatives, and paid campaigns work together instead of in isolation. Location: USA (serving clients nationwide and internationally) Specialties: SEO, content marketing, paid media, Amazon and marketplace optimization, CRO, digital PR Sample Clients: Tamron, Quantum Health, KitchenSupply, Maine Outdoor Solutions, Mizuno Why They Matter: A multi-disciplinary digital partner capable of orchestrating complex, multi-channel growth strategies across search, content, and marketplaces. Best For: Mid-market and enterprise organizations wanting a single agency to manage integrated digital strategy across multiple channels and revenue streams. 5) Ignite Visibility Ignite Visibility is one of the most recognized agencies in the U.S., repeatedly named to the Inc. 5000 list, with a reputation built on consistent delivery for high-profile clients. Their scale and recognition provide clients with the confidence that comes from working with a proven industry leader, while their continued growth demonstrates their ability to adapt with changing digital marketing landscapes. What distinguishes them is their combination of enterprise-level capabilities with a culture of innovation, allowing them to serve Fortune 500 companies while still maintaining the agility and creative thinking that drives breakthrough results. Location: San Diego, California Specialties: Full-funnel digital marketing, SEO, SEM/PPC, social media, email marketing, Amazon optimization Famous Clients: Dun & Bradstreet, Experian, Wawanesa Insurance, Inspire Brands, Batteries Plus Why They Matter: Led by industry expert John Lincoln, manages over $100M in ad spend with a proven track record of double and triple-digit growth in traffic and leads. Best For: Mid-market to enterprise companies and franchises requiring integrated digital strategy across channels with high-touch strategic partnership. Further Reading: 15 Best SEO Agencies Helping Brands Win in Search in 2026 6) EvenDigit EvenDigit positions itself as a performance-focused digital marketing agency with a strong backbone in SEO and paid media, particularly for competitive B2B and SaaS markets. Rather than chasing every new tactic, they emphasize building durable organic visibility and lead-generation systems that compound over time. Their team is known for deep technical audits, meticulous keyword research, and on-site optimization that aligns SEO with user intent and sales enablement content, not just blog posts and meta tags. Where they really excel is in connecting strategy, execution, and reporting. Instead of siloed SEO, PPC, and content efforts, they create integrated funnels where each channel reinforces the others. Location: India (serving clients globally) Specialties: SEO, PPC, performance marketing, content marketing, CRO, B2B lead generation Sample Clients: United Rental Services, CODA Strategy, 3A Associates, Revampzy, ServiceObjects Why They Matter: Known for methodical, technical SEO and funnel-driven performance strategies that turn search visibility into qualified leads and sales. Best For: B2B and SaaS companies needing predictable pipeline growth from organic and paid channels with a strong emphasis on ROI. Further Reading: 15 Best AI Marketing Agencies Helping Brands Grow in 2026 7) Elit-Web Elit-Web focuses heavily on ROI-driven SEO and paid search for companies that rely on a steady stream of high-intent leads and online sales. Their approach is rooted in rigorous technical audits, competitive analysis, and a strong emphasis on on-page and off-page SEO that aligns with how modern search algorithms actually work. Rather than promising quick wins, Elit-Web builds structured roadmaps that prioritize the highest-impact opportunities first, whether that’s fixing crawl issues, restructuring information architecture, or building authoritative content hubs. They are comfortable navigating strict compliance requirements and long sales cycles, and they consistently tie their work back to tangible growth metrics like qualified leads, pipeline, and revenue. Location: Eastern Europe (serving clients across the US and EU) Specialties: SEO, PPC, technical SEO, link building, content strategy, CRO Sample Clients: IKEA, Kia, Mercedes-Benz, John Deere, Toyota Why They Matter: Known for technically sophisticated SEO and paid search campaigns in highly competitive, regulated industries. Best For: Businesses in complex or high-competition verticals that need a search partner who can win on both strategy and execution. 8) Ninja Promo Ninja Promo is best known for its work with startups, fintech, and Web3 brands that need to grow fast in crowded, fast-moving markets. They combine creative storytelling with aggressive performance marketing, building end-to-end campaigns that span social media, influencer collaborations, paid acquisition, and community building. Their strength lies in blending brand and growth. They craft distinctive visual identities and narrative angles, then test them relentlessly across paid social, content, and email funnels to see what actually moves the needle. For emerging or disruptive companies that don’t yet have established brand equity, this combination of bold creative and disciplined optimization can be the difference between remaining unknown and becoming the category leader. Location: Global team with presence in Europe, Asia, and North America Specialties: Social media marketing, paid social, influencer campaigns, content production, community building, performance marketing Sample Clients: Samsung, Logitech, Yves Rocher, HTX, IronFX Why They Matter: One of the few agencies comfortable operating at the intersection of emerging tech, brand building, and data-driven performance. Best For: Startups and scale-ups in fintech, SaaS, or Web3 needing rapid growth, strong brand presence, and always-on experimentation. Further Reading: 15 Best Branding Agencies: Top Partners for Business Growth in 2026 9) Black Propeller Black Propeller is a performance marketing agency laser-focused on pay-per-click advertising and paid social that actually drives revenue. Instead of spreading themselves thin across every marketing channel, they’ve chosen to specialize deeply in Google Ads, Microsoft Ads, and paid social platforms. That makes them a strong choice for businesses that already have traction and want to scale profitably. One of their key differentiators is their commitment to account structure and data hygiene. They’re known for coming into messy ad accounts, eliminating wasted spend, and rebuilding campaigns from the ground up with clean segmentation and clear performance benchmarks. This disciplined approach gives clients far more clarity into which campaigns and audiences are actually delivering results. Location: USA (serving US and international clients) Specialties: Google Ads, Microsoft Ads, paid social (Facebook/Instagram/LinkedIn), landing page optimization, remarketing Sample Clients: MISSHA, LuxeLocker, Construct Capital, Flavcity, MAT Clinics Why They Matter: Highly specialized PPC and paid social experts known for rescuing underperforming ad accounts and turning them into predictable revenue drivers. Best For: Companies already investing in paid media that need to reduce waste, improve ROAS, and scale winning campaigns with confidence. Further Reading: 15 Best Facebook Advertising Agencies Helping Brands Grow in 2026 10) SmartSites SmartSites has rapidly emerged as one of America’s fastest-growing digital marketing agencies, earning recognition on the Inc. 5000 list for eight consecutive years from 2017 through 2024. Founded in 2011 by brothers Alex and Michael Melen, this family-owned agency has built an impressive track record with over 1,000 five-star reviews and a 97% client satisfaction score according to Dun & Bradstreet. They manage over $100 million per year in advertising spend and maintain partnerships as a Google Premier Partner and Facebook Marketing Partner. Their combination of web design expertise and marketing analytics makes them particularly effective at driving both brand awareness and measurable results. Location: Paramus, New Jersey Specialties: Website design, SEO, Google Ads, Facebook Ads, e-commerce marketing, content marketing Famous Clients: Rolls-Royce, Rakuten, Nationwide Merchant Solutions, Poker Stars Why They Matter: Consistently ranked among the top digital marketing agencies with a “relentless focus on clients” and 97% client recommendation rate. Best For: Businesses needing strong web presence and lead generation, especially in automotive, home improvement, legal, medical, and retail sectors. 11) HawkSEM HawkSEM is a performance marketing agency best known for its sophisticated approach to paid search, paid social, and conversion optimization. Their philosophy centers on maximizing “every click,” meaning they’re not just concerned with getting more traffic but with ensuring that each visitor is qualified, engaged, and nudged toward conversion. What sets HawkSEM apart is how they blend strategy, analytics, and creative. Their media buyers, strategists, and CRO specialists collaborate closely to build campaigns where offers, messaging, and on-site experience are all aligned. Detailed dashboards give clients a clear view of performance down to the keyword, ad group, and audience level. Location: Los Angeles, California (serving clients nationwide) Specialties: PPC, paid social, SEO, CRO, remarketing, analytics and tracking implementation Sample Clients: DirecTV, Microsoft, Honda, Verizon, Nike Why They Matter: Known for disciplined account management and CRO that turn underperforming campaigns into high-efficiency revenue engines. Best For: Companies with existing ad spend that want to tighten performance, scale winners, and build a data-driven acquisition machine. 12) ROAST ROAST is a UK-based digital agency with a strong reputation for search, performance marketing, and analytics. They approach each engagement with a consultant’s mindset, starting with market research, audience insights, and competitive analysis before recommending channels or tactics. Rather than relying solely on best practices, they customize strategies to the brand’s category, business model, and internal capabilities. A defining characteristic of ROAST is their emphasis on data and testing. Their teams build attribution frameworks, dashboards, and experiment roadmaps so that every campaign can be evaluated in terms of its contribution to revenue, not just upper-funnel metrics. Location: London, United Kingdom Specialties: SEO, PPC, paid social, analytics and attribution, digital strategy, programmatic media Sample Clients: Experian, AVEVA, PitchBook, HyperOptic, London Stock Exchange Why They Matter: Strategy-first, data-driven performance agency that combines consulting-level insight with hands-on media execution. Best For: Brands in the UK and Europe that want a thoughtful, analytics-heavy partner to orchestrate digital growth across multiple channels. 13) OuterBox OuterBox is an award-winning eCommerce marketing agency with a deep focus on SEO and conversion rate optimization. Their expertise in technical SEO for large-scale eCommerce sites is particularly noteworthy. They understand the unique challenges of optimizing product catalogs, managing duplicate content, and implementing structured data for thousands of products. What makes them stand out is their holistic approach to eCommerce growth. They combine technical SEO mastery with user experience optimization and conversion rate improvements, ensuring that increased traffic translates directly into increased sales rather than just higher bounce rates. Location: Akron, Ohio Specialties: E-commerce SEO, paid search, conversion optimization, high-converting website development Famous Clients: Lowe’s, Sur la table, Crayola, AON, Pep Boys, ABB, Epicor Why They Matter: Founded in 2004, this SEO powerhouse with 250+ experts delivers triple-digit improvements in rankings, traffic, and sales for online retailers. Best For: E-commerce businesses and larger companies aiming for aggressive online growth through SEO and sophisticated analytics. 14) Power Digital Power Digital is a growth marketing agency that combines creative, media, and proprietary technology to help brands unlock new revenue channels and scale what’s already working. They’ve been recognized by Forbes and other publications for their rapid growth. They’re known for treating marketing as an extension of the client’s in-house growth team, digging into P&L, margins, and unit economics to design campaigns that make sense financially, not just cosmetically. One of Power Digital’s key advantages is their use of technology and forecasting to inform decision-making. Their internal tools are built to surface insights around incremental revenue, channel overlap, and lifetime value, allowing brands to spot underutilized opportunities and reallocate budgets more intelligently. Location: San Diego, California (with additional US offices) Specialties: Performance marketing, SEO, content, paid search, paid social, influencer marketing, PR, email and lifecycle marketing, CRO Sample Clients: Crocs, Gorjana, O’Neill, Taylor Guitars, Sambazon Why They Matter: Combines a consultative, P&L-focused approach with full-funnel execution and proprietary tech to drive scalable, profitable growth. Best For: Growth-stage and established brands that want a strategic partner to orchestrate multi-channel growth while keeping a close eye on margins and lifetime value. 15) Jives Media Jives Media is a California-based full-service digital marketing agency that has been operating since 2012, earning five consecutive Clutch Agency of the Year awards from 2021 through 2025. With over 339 verified reviews across platforms like Clutch and Trustpilot, their client satisfaction track record speaks for itself. Their founder previously led marketing for several large tech companies, and that enterprise-level thinking shows in how Jives approaches strategy for businesses of all sizes. What stands out about Jives is their integrated approach. Rather than treating paid, organic, and web as separate silos, they connect everything into a single growth system. High-performing ad creatives feed directly into their SEO strategy. Pages that rank well shape their ad targeting. And what actually closes on the client’s site tells both sides what to do next. For law firms, healthcare practices, and tech companies in particular, they’ve built a strong reputation for generating qualified leads and improving conversion rates quickly. Location: San Francisco, California (serving clients nationwide) Specialties: SEO, Google Ads, social media advertising, email marketing, web design, lead generation, brand strategy Sample Clients: Fortune 500 brands and leading startups across tech, healthcare, finance, legal, and retail Why They Matter: Five-time Clutch Agency of the Year with 339+ verified reviews and a data-driven approach that has generated over $3 billion in client revenue. Best For: Small to mid-sized businesses across tech, legal, healthcare, and e-commerce seeking a hands-on agency partner that integrates marketing channels instead of running them in isolation. How Do You Choose the Right Digital Marketing Agency? Picking an agency is one of the most consequential marketing decisions you’ll make. A great partnership accelerates growth. A bad one burns budget and wastes months. With budgets under pressure, there’s even less room for trial and error. “While marketing budgets have stabilized, marketing spending has stalled at a level that falls short for many CMOs. Given the looming macroeconomic uncertainties, CMOs are now confronting the prospect of in-year budget cuts.” – Ewan McIntyre, VP Analyst and Chief of Research, Gartner Marketing Practice Here’s a framework I use when advising clients as a Fractional CMO. What Goals Should You Define Before Hiring an Agency? Before you talk to a single agency, get clear on what you’re trying to accomplish. The distinction between lead generation, brand awareness, and revenue growth changes which type of agency fits. Be realistic about timeline expectations. Most agencies need three to six months to produce meaningful results, especially on the organic side. And get honest about budget: monthly retainers typically range from $2,000 to $20,000 or more, plus ad spend. According to HubSpot’s 2026 State of Marketing Report, short-form video remains the top media format marketers plan to invest in, so your agency should have a clear video strategy as well. I always tell my clients to define what success looks like in business terms, not marketing terms. “Increase revenue by 20%” is a business goal. “Get more website traffic” is a vanity metric unless it’s tied to conversions. How Should You Match Agency Specialties to Your Needs? Not every agency is the right fit for every business, and understanding where each one excels will save you a lot of frustration. Research from the Interactive Advertising Bureau shows that attention-based measurement is replacing raw impressions as the standard, so your agency should be tracking engagement depth, not just reach. Your Primary NeedBest Agency TypeExamples from This ListLong-term organic growthSEO-first agenciesOuterBox, Elit-Web, EvenDigitImmediate traffic and leadsPPC specialistsBlack Propeller, HawkSEMIntegrated multi-channel strategyFull-service agenciesWebFX, Thrive, Intero DigitalLocal lead generationLocal SEO expertsFunnel Boost MediaE-commerce growthE-commerce focusedOuterBox, SmartSitesStartup/scale-up growthGrowth-oriented agenciesNinja Promo, Power DigitalUK/European brandsUK-based agencyROAST What Questions Should You Ask Before Signing a Contract? When you’re evaluating agencies, the quality of questions you ask determines the quality of partner you’ll find. Here are the ones I recommend: Can you show case studies from businesses similar to mine? Look for specific, measurable results with context and timeline, not vague claims like “we increased traffic 300%.” What kind of traffic? Over what period? Starting from what baseline? What’s your strategic approach and measurement methodology? If an agency’s proposal is loaded with talk of “impressions” and “reach” with no mention of how those translate to pipeline or revenue, that’s a red flag. Can I speak with current clients? Any agency confident in their work will make this easy. If they hesitate, that tells you something. What results should I expect in months 1, 3, and 6? This question separates agencies that set realistic expectations from those that overpromise. According to DemandSage, businesses earn an average of $5 for every $1 spent on digital marketing, but results vary wildly depending on channel, industry, and execution. Who owns the content and data created during our partnership? You’d be surprised how many agencies retain ownership of ad accounts, content, and data. Make sure you own what you’re paying for. What are the cancellation clauses? Avoid long lock-in contracts, especially with a new agency. Month-to-month or quarterly terms with reasonable notice periods protect you if things aren’t working. What Are the Red Flags to Watch Out for When Hiring an Agency? In my experience, these are the warning signs that should make you think twice: Guaranteed rankings. No honest agency can guarantee you’ll rank #1 for a specific keyword. Google’s own documentation makes clear that its algorithm considers hundreds of factors, and anyone promising guaranteed positions is either being deceptive or using tactics that could get your site penalized. No case studies with real numbers. If an agency can’t point to specific, verifiable results for past clients, proceed with caution. Cookie-cutter proposals. When a proposal looks like it could have been written for any company in any industry, it probably was. The best agencies ask lots of questions before proposing solutions. As DesignRush notes in their agency selection guide, agencies at the wrong maturity level for your business are a leading cause of early breakups. They don’t talk about your business. According to Gartner’s 2025 research, 39% of CMOs plan to cut agency budgets, with “eliminating underperforming agency relationships” as the top cost-saving action. The agencies most likely to get cut are the ones that never truly understood the client’s business in the first place. They push marketing automation tools without strategy. Tools are only as good as the strategy behind them. An agency that leads with technology instead of business outcomes is solving the wrong problem. How Much Should You Budget for a Digital Marketing Agency? This depends on your business size, goals, and the scope of services you need. But here are some general benchmarks based on my experience: The average local business allocates 5% to 10% of revenue toward its digital marketing budget, and for larger businesses that number can climb to about 14%, according to WordStream. When working with an agency, expect monthly retainers that start around $2,000 for smaller engagements and can exceed $20,000 for comprehensive enterprise strategies. Data from Statista projects global digital advertising to continue growing at roughly 9% annually through the end of the decade. Keep in mind that the cheapest option is rarely the best value. An agency charging $1,500 per month that delivers zero ROI is infinitely more expensive than one charging $8,000 that generates $40,000 in new revenue. Think about return, not just cost. And the demand for digital marketing talent keeps rising: the Bureau of Labor Statistics projects marketing job demand to increase by 10% by 2026, which tells you something about how critical this function has become. Also consider where global ad spending is heading. The digital advertising market is projected to reach approximately $843 billion by 2025 alone, according to Hostinger’s research roundup, with digital display growing faster than search. If your agency isn’t keeping pace with these shifts, your competitors’ agencies probably are. FAQ How long does it take to see results from a digital marketing agency? Most agencies need three to six months to produce meaningful results, particularly for SEO and content-driven strategies. PPC campaigns can show initial data within weeks, but optimization for profitability typically takes two to three months. Be skeptical of any agency promising overnight results. Should I hire a full-service agency or a specialist? It depends on your needs. If you need coordinated efforts across SEO, PPC, content, and social media, a full-service agency like WebFX or Thrive simplifies management and ensures strategic alignment. If you have a specific challenge, like underperforming Google Ads, a specialist like Black Propeller or HawkSEM will go deeper faster. What’s the biggest mistake companies make when hiring an agency? Not defining clear goals upfront. When you hand an agency a vague brief like “get us more traffic,” you’ll get vague results. Defining specific business outcomes, like “increase qualified leads by 30% in six months,” gives both sides something concrete to work toward and measure against. Do I still need an agency if I’m already using AI marketing tools? Yes. While AI is transforming digital marketing, tools alone don’t replace strategy, experience, and execution. In fact, Gartner found that 22% of CMOs have used GenAI to reduce reliance on agencies for some tasks, but the strategic and analytical work still requires human expertise. A Marketing Brew analysis of the same survey noted that while CMOs are making cuts to agency budgets, digital channels still account for over 61% of available spend, the highest percentage since Gartner began tracking in 2013. The best agencies are already incorporating AI into their workflows to deliver better results for clients. How can I compare more than 15 agencies to find the right fit? Browse my full Clutch-powered agency directory, where you can filter by location, budget, services, and industry to compare 60+ vetted agencies. Ready to Find Your Perfect Agency Match? The best digital marketing agencies become true growth partners who understand your business as well as you do. These 15 agencies have proven track records across different specialties, industries, and business sizes. Don’t rush the decision. The right agency partnership can transform your business trajectory, while the wrong choice wastes months and thousands of dollars. Take time to evaluate capabilities, communication style, and strategic thinking using the framework above. For even more options beyond these 15, explore my full Clutch-powered directory where you can filter by location, budget, services, and industry to find your ideal partner. And if you need personalized guidance navigating this decision, I work with businesses as a Fractional CMO to help align marketing strategy with business goals. You can also join my Digital First Group Coaching Community to get ongoing support, or reach out directly to discuss your situation. Actionable advice for your digital / content / influencer / social media marketing. Join 13,000+ smart professionals who subscribe to my regular updates. in spanish
rewrite this title in spanish 6 brand safety best practices to inform your 2026 marketing plan
rewrite Brand safety isn’t just a checkbox anymore. As marketing moves faster (and leans more on automation), the risks get bigger too. Here’s your guide to brand safety in 2026. Key takeawaysBrand safety is more important than ever. AI and automation are a big reason why, driving new risks for data privacy, copyright, and compliance.Brand safety often slips unintentionally. Most problems start when brands lose control of conversations, comments, or ad placement.The best brand safety strategies are proactive. Clear guidelines, workflow approvals, and cross-team alignment help prevent issues before they surface.Real-time monitoring is your best defense. Social listening and inbox tools — like those from Hootsuite — help brands spot issues early and act fast. What is brand safety? Brand safety is a set of practices brands use to avoid being associated with inappropriate content that could damage their reputation. Brand safety is most often discussed in the context of digital advertising — specifically ad placement. However, it also applies to organic content in digital media. Brand safety guidelines ensure your content aligns with relevant regulations, advertising standards, and audience expectations to prevent a brand crisis. Who decides what content is “safe” or “unsafe”? Ultimately, brands decide what content is “safe” or “unsafe” for their advertising, but those decisions are shaped by laws, industry standards, and platform rules. Before launching a brand safety strategy, every brand needs to define its risk tolerance. That’s how close they’re willing to get to controversial or sensitive content. Some topics, like pornography, terrorism, and misinformation, are obvious no-gos for ad placement. These are called the brand safety floor, a term used by the Global Alliance for Responsible Media (GARM) to describe content categories advertisers should avoid entirely. Similarly, the ad tech industry has a “dirty dozen” list of content categories to avoid for brand safety. For the most part, it aligns with GARM. The Interactive Advertising Bureau (IAB) added a 13th category to round out the list: Military conflict Obscenity Drugs Tobacco Adult Arms Crime Death/injury Online piracy Hate speech Terrorism Spam/harmful sites Fake news Not every category on this list applies equally to every brand. For example, a vaping brand may be fine advertising near tobacco-related content or adult-themed material. (And vice versa for an adult brand.) Still, some boundaries are non-negotiable. Laws, financial regulations, and social platform monetization guidelines often make those decisions for you. It’s a good idea to take things a step further by defining what is brand-suitable. TL;DR: Brands ultimately decide what content is safe or unsafe, but legal, industry, and platform rules shape those choices. The brand safety floor includes different types of content most advertisers avoid entirely, like terrorism and misinformation. Not all “unsafe” categories apply equally to every brand. Risk tolerance varies by industry and audience. Brand safety vs. brand suitability While brand safety and brand suitability are closely related, they solve different problems: Brand safety is about protecting your brand reputation Brand suitability is about alignment with your brand values For example, a brand might run ads next to true crime content. From a brand safety perspective, the content is compliant and legally acceptable. However, a wellness brand may determine that association with crime and violence conflicts with its brand values. In this case, the content is brand safe but not brand suitable. That’s why both perspectives matter. Legal and compliance teams help define what’s brand safe, while marketing and PR teams help decide what’s brand suitable. What are common threats to brand safety? Brand safety issues often arise when brands lose control over context, conversations, or technology. Below are some of the most common brand safety missteps: Ad placements near inappropriate content Ads appearing next to inappropriate or harmful content are one of the most common threats to brand safety in digital advertising. In digital advertising, brands typically buy placements through networks or platforms, not individual publishers. Likewise, on social media, advertisers pay for placement on the platform, rather than controlling exactly where their ads appear. As a result, brands don’t always have full control over the surrounding content. When that goes wrong, the fallout can be fast. For example, Hyundai pulled ads from X after they appeared next to antisemitic content. Source: Nancy Levine Stearns To reduce risk, most social platforms offer built-in brand safety and content exclusion tools, which we’ll cover later in this post. Bots and trolls Bots and trolls are a persistent threat to brand safety because they can inflate engagement and even cause reputational damage. While engagement is a primary goal for many brands, not all engagement is valuable. Bots create fake likes, clicks, and comments that warp performance data, while trolls show up to provoke or derail conversations on purpose. Left unchecked, these negative actors can wreak havoc in your comments and DMs. Setting up keyword filters for comments can keep the worst offenders in check. They can also create negative conversations about you on non-owned social channels. In this case, a tool like Hootsuite Listening helps you catch brand-damaging content before it gets out of control. Bots can also drive ad fraud by generating fake clicks, wasting ad spend and making campaign performance look better on paper than it actually is. Problematic influencers Influencers can be a brand safety risk when their behavior, opinions, or past posts don’t line up with your brand’s values. Working with creators is a powerful way to boost reach and credibility. But today, brands are also engaging more casually by commenting on creator posts, even without a formal relationship. This tactic is known as outbound engagement, and 41% of respondents to Hootsuite’s 2025 Social Trends Survey have already tried it. But here’s the catch: Any interaction with a creator — whether a paid collaboration or a simple comment — ties your brand to their content. If that creator shares views or opinions, the association can reflect back on you. In fact, “aligning with an influencer, creator or celebrity that during the course of your partnership says or does something that doesn’t align with your business” is one of the top threats to brand security, according to Trish Riswick, Hootsuite’s former Team Lead, Social Marketing. Most brands carefully vet influencers before signing a deal. But comments often happen without the same level of scrutiny. To stay brand safe, advise your team to do a quick background check before engaging publicly. Pro tip 💡: Build a shortlist of brand-safe creators your team can engage with confidently, and review it regularly. It’s a simple move that can save you a lot of cleanup later. Using a hashtag or meme associated with risky content Hashtags and memes can be great for reach, but meanings shift fast on the internet, and some can carry baggage that isn’t obvious at first glance. For instance, a hashtag that looks harmless can be tied to controversial conversations or communities your brand definitely doesn’t want to sit next to. So make sure to do your research first. Hootsuite Listening lets you take initiative by conducting in-depth research on hashtags and keywords before you start your campaign to avoid any embarrassing incidents. Inappropriate use of AI Over the last year, AI has become a mainstream tool used for just about every aspect of marketing. For example, 79% of social media managers now use AI daily, according to Hootsuite’s 2026 Social Media Trends report. AI is here to stay, but used carelessly — especially when creating content across multiple platforms and formats — can create serious risks around data privacy, copyright infringement, and compliance. One major brand safety concern is data protection. For example, feeding proprietary or sensitive information into AI tools can create exposure you can’t take back. Another risk involves copyright and intellectual property. If you don’t know what a tool was trained on, you can’t be sure copyrighted material isn’t slipping into your outputs. This is especially important in highly regulated industries like government and finance, where 82% of social marketers use AI to produce and optimize content. Finally, if you’re using generative AI for customer service, it’s critically important to control the data inputs and training materials, so that your chatbot never creates a brand safety issue. Pro tip 💡: Hootsuite’s Generative AI Chatbot was specifically designed with brand safety in mind. How to build a brand-safe marketing strategy Building a brand-safe marketing strategy starts with clear boundaries, collaboration with the right teams, and guardrails everyone in your org understands. Here are three critical brand safety measures: 1. Put together brand safety guidelines Clear brand safety guidelines are the foundation of a brand-safe marketing strategy. Start by using the industry-standard “dirty dozen” content categories as a baseline. From there, tailor the list to match your brand’s risk tolerance. These rules should apply everywhere your brand shows up, from organic social posts to paid ads and placements. These rules matter even more when brands experiment more with creative boundaries. According to Hootsuite’s 2025 Social Media Trends report, 43% of organizations have tested a new tone of voice, personality, or persona on social media in the past year. Experimentation is a key element in marketing, but without clear limits, it can introduce brand safety risks. Take Dunkin’s Halloween campaign, for example. The innuendo went far, but not by accident. You can bet multiple teams weighed in on how far was too far before anything went live. Source: Dunkin’ When pushing the limits, it’s important to be crystal clear on where they are. Define what’s allowed, who signs off, and when legal or PR needs to step in. And if you’re boosting experimental content, tighten your ad placements too. What works for a standard campaign may not be appropriate everywhere when the tone shifts. Bonus!!! Get a free, customizable social media policy template to quickly and easily create guidelines for your company and employees. 2. Consult other teams within your organization Building effective brand safety guidelines requires input from multiple teams across your organization. Get relevant teams and leaders together for a thorough review of your overall brand and social media guidelines, along with your brand’s messaging, vision, and mission statement. Work together to build a set of brand safety and brand suitability guidelines, and add this to your social media guidelines document. The most important team to connect with is legal. They’ll help you stay compliant with advertising standards and industry regulations. Check in about memes, celebrity photos, and anything else that may involve other people’s intellectual property. But legal isn’t the only stakeholder that matters: PR teams can identify potential reputational risks, even when content is legally compliant. IT and security teams can make sure marketing and AI tools are used safely. Customer care teams can surface common customer concerns and sensitivities that may not be obvious during campaign planning. Pro tip 💡: Set up approval workflows to ensure critical stakeholders can provide input at the appropriate stage. 3. Train your team Employees are proud of their work, and they may share employer-related content on their social profiles. In most cases, this is a great thing. An employee advocacy program can extend your reach. But with any collaboration, there’s risk. You can’t control employees’ personal profiles. However, you can mitigate this risk by establishing a social media policy. Include a section outlining the importance of brand safety. It’s also a good idea to include brand safety training as part of your onboarding process. Don’t forget to include your brand’s leaders in this training! They can be some of the most visible brand representatives online. If you work with advertising agencies, make sure they are also in the loop. 6 brand safety best practices and strategies These six best practices help teams stay in control, reduce exposure, and protect their reputation: Use real-time monitoring Do your research before jumping on social trends Keep an eye on (and respond to) comments and messages Use negative targeting Use platform-specific brand safety advertising tools Make a social media crisis plan and response strategy 1. Use real-time monitoring Social listening is a marketer’s best line of defense when it comes to avoiding brand safety incidents. Fortunately, every Hootsuite plan includes everything you need to get started with social listening. Use Quick Search for personalized insights on your brand. You can track what people are saying about you, your top competitors, your products — up to two keywords tracking anything at all over the last 7 days. Plus, you can use Quick Search to analyze things like: Key metrics. Are more people talking about you this week? What’s the vibe of their posts? Hootsuite Listening doesn’t just track what people are saying — it uses enhanced sentiment analysis to tell you how they really feel. Top themes. How are people talking about you? What are the most popular positive and negative posts about? Which other conversations are you showing up in? Results. Ready to get into specifics? The results tab will show you a selection of popular posts related to your search terms — you can filter by sentiment, channel, and more. #1 Easy Social Listening Brand mentions, trending topics, and sentiment at your fingertips. Enhance your social strategy with the insights that matter. Start free 30-day trial 2. Do your research before jumping on social trends Before jumping in on any social trend, check that it aligns with your brand values. “Brands should never take part in a trend or use a meme without knowing the context of where or who it is from,” notes Riswick. Ask yourself: What’s the sentiment associated with the trend? Is the hashtag too risqué? Hootsuite Listening helps you understand trending hashtags, brands, and events anywhere in the world, so you can make sure a trend is safe for your brand before you engage. 3. Keep an eye on (and respond to) comments and messages To make sure that you never miss a tricky message, use a unified social media inbox to capture interactions from all of your accounts. With Hootsuite Inbox, you can bridge the gap between social listening, brand safety, engagement, and customer service — and manage all of your social media messages in one place. Bonus: You’ll also see responses to your outbound engagement comments, so you can be sure the conversations you’re having on other people’s channels stay brand-safe, too. 4. Use negative targeting If you know there are terms or phrases that you never want your brand’s content to be associated with, you can input a list of these terms as “negative keywords” into a blocklist to avoid related placements on most platforms. Pro tip 💡: Consult your legal, social care and customer service teams for terms to include in your blocklist. 5. Use platform-specific brand safety advertising tools Social platforms have brand safety tools that allow you to control what kind of content your ads appear next to. Meta: The platform’s Brand Safety Hub offers brand safety settings like inventory filters, publisher and content block lists, topic and content type exclusions, and content allow lists at the ad account level. You can choose to make individual ad sets more restrictive as well. X (Twitter): Exclude up to 4,000 negative keywords and 2,000 negative account handles, as well as certain ad placements. For video campaigns, exclude content categories or handles. TikTok: Choose an inventory filter risk level for ad adjacency placement, and exclude categories like gambling or youth content or vertical-related content misaligned with your brand. LinkedIn: Create an exclude list of profiles and Pages, or block specific partner sites on the LinkedIn Audience Network. Pinterest: Opt out of expanded targeting and certain ad placements, and apply a negative list for keyword exclusion. 6. Make a social media crisis plan and response strategy A social media crisis plan is a great tool to protect your brand’s safety. It should include: Criteria for when to pause posts during major world events (and criteria to decide when to resume posting) Guidelines for responses to large volumes of customer complaints and issues Messaging approval processes and contact information for key stakeholders required for approvals An internal communications plan With Hootsuite, you can pause all posts with one click and show a warning for all users in your organization. Find more tools to protect your brand. Brand safety statistics Still not sure you need to worry about brand security? These numbers don’t lie. 35% of consumers hold brands accountable for ads appearing near unsafe content (Integral Ad Science) 43% of consumers feel unfavorable toward brands whose ads are adjacent to brand unsafe content (IAS) 56% of consumers are unlikely to purchase from an ad that appears next to unsafe content (IAS) 60% of programmatic ad experts say brand safety/suitability is one of the biggest causes for concern (WARC) FAQ: Brand safetyWhat is brand safety, and why does it matter in digital and social media?Brand safety is about making sure your brand isn’t associated with content that could damage trust, credibility, or reputation, and it matters more than ever in fast-moving digital and social spaces. Ads, posts, and comments can appear next to risky content in seconds, so without guardrails, small mistakes can snowball into big problems.How do brands protect themselves from brand safety risks online?Brands protect themselves by setting clear guidelines, defining risk tolerance, and actively monitoring where their content appears and how people engage with it. The goal is to stay proactive, not scrambling to respond after something’s already gone wrong.What are the best brand safety practices for social media and digital advertising?The best brand safety practices include real-time monitoring, careful trend research, strong approval workflows, and clear rules for content placement and engagement. Together, these guardrails help teams move fast without losing control.What tools help monitor and manage brand safety in real time?Brand safety tools like Hootsuite help teams monitor conversations and respond to issues before they escalate. With features like social listening, unified inboxes, approval workflows, and compliance monitoring, Hootsuite makes it easier to spot risks early and manage brand safety at scale.What are examples of brand safety failures — and what can brands learn from them?Common examples of brand safety failures include ads appearing next to extremist or harmful content, brands partnering with influencers who later spark controversy, jumping on hashtags or memes tied to risky conversations, or relying on AI-powered tools without proper human oversight.The lesson is simple: brand safety requires clear rules, real-time monitoring, and human judgment. Save time managing your social media presence with Hootsuite. Publish and schedule posts, find relevant conversions, engage your target audience, measure results, and more — all from a single dashboard. Try it free today. in spanish
rewrite this title in spanish 12 Content Promotion Ideas to Supercharge Your Digital Marketing
rewrite Clever content promotion is vital to the growth of any online business, and marketing strategies must find innovative ways to set their brands apart from others. Sometimes looking at what other brands are doing to attract the attention of consumers can provide you some brilliant content promotion ideas. With that in mind, here are 12 powerful content promotion examples you can use to supercharge your digital marketing this year and into the future. 1. Using powerful imagery Making an impression with word-based content alone is getting harder, and today’s consumers typically prefer high-impact visual content to words alone. According to research, almost 60% of senior executives prefer watching a video to reading online text. With video creation services, you can create engaging videos from photos, video clips, and music — and it’s easy to create marketing videos formatted for IG/FB Stories, too. Regardless of the product or service, you’re promoting, a powerful image or video concept can make a big impression. Sometimes, thinking outside of the box is critical. That said, sometimes it’s simple, especially in the case of a product being highly visual in impact. Take pizza, for example. Few people wouldn’t look twice at the sight of a hot, fresh slice of pizza oozing with delicious, melting cheese if they’re hungry. Pizza Hut maximizes the power of imagery in its social media posts and marketing campaigns, drawing attention to its content and promotions with compelling imagery. 2. Including guest blogs and valuable tips Including guest blogs in your content can vastly increase your reach while providing an abundance of engaging and relatable content. So long as the guest posts are unique, high-quality, and vetted, they can be a great source of additional value-adding to your audience, driving conversions to your site. Home Depot is an excellent example of this, as everyday DIY-ers offer relatability and exciting ideas, tips, and tricks to add to the wealth of information that Home Depot offers. Providing high value in the form of tips, hacks, and ideas gives people a tangible reason to return to your site again, which can catapult brand awareness and create firmly raving fans. 3. Providing valuable resources As well as providing a wealth of tips, tricks, and information, any valuable data information can become a highly impactful way to drive masses of traffic to your site and send your SEO soaring. Shutterstock is an excellent example of this. It has not only tapped into their expertise to make a ‘Creative Trends Report’ but has enhanced this valuable resource with stunning visuals and interactive music and video components. According to the Content Marketing Institute, this compelling infographic has brought about over 6 billion visits to their site, as well as thousands of social media shares. 4. Involving influencers Collaborating with others is one of the most powerful content promotion ideas in this list. Getting social media influencers involved in your content promotions is a sure-fire way to gain additional online attention, as you can tap into their social reach and expand your brand awareness considerably. There are also some additional ways that you can further utilize this avenue of marketing. When you combine the marketing message with a movement or cause — something that has the power to spark an emotional reaction — then you take your influencer impact from a simple product endorsement to an inspirational message that can gain far more attention. Olay has done this brilliantly with its #FaceAnything campaign. By combining the far-reaching chops of 9 leading social media influencers, they focused on an empowering message that could mean many things to many women. Ultimately, it cleverly tied back into their facial skin range while inspiring female empowerment to send their positive brand awareness through the roof. Is Your LinkedIn Not Delivering Results? Just released: my new book to help professionals, entrepreneurs, and business owners maximize LinkedIn for real growth.With years of LinkedIn expertise, Maximizing LinkedIn for Business Growth offers actionable steps to build your brand, expand your network, and drive results. Start leveraging LinkedIn like never before—grab your copy now! Click the cover or button below to buy on Amazon. Further Reading: Influencer Marketing Strategy for 2025: A Comprehensive Guide 5. Keeping your content varied While you may be primarily known for one or two particular products or services, you can cast a far wider net with some clever content promotion. When you cleverly broaden your online content to appeal to multiple audiences, you can increase your conversions and achieve far more brand followers. Cracker Barrel is an excellent example of this. Even though they are primarily known for cooking and old-fashioned memorabilia, they keep their content and offerings far broader. In doing so, they have amassed an online audience interested in a far more comprehensive range of things. By incorporating articles and content that focuses on anything from recipes to holiday decorating tips, they keep a broad spectrum of consumers interested while boosting their SEO as they do. Further Reading: These are the 23 Types of Content Marketing Your Business Needs to Know About 6. Setting social challenges Finding novel ways to create promotional content actively is a great way to drive up brand awareness and conversions. If you can find a way to incorporate a positive message into that, then all the better. Focusing on global issues, such as sustainability, but in a fun way can grow your digital marketing footprint and bring your brand into the spotlight. Leading jeans brand Levi did this brilliantly with their #7Days7Ways social challenge. They asked people to style their trusty Levi’s jeans differently every day for a week and use a trending hashtag in their posts. That campaign helped position the brand as sustainability-conscious while encouraging people to wear and share their brand more. The campaign shows that business ethics is vital to their brand. Further Reading: How to Promote Your Website: From Zero to 10,000 Visitors (Proven Methods) 7. Personalizing Now and again, an ad campaign comes that reaches further and broader than is typically seen. Coke’s personalization campaign example is undoubtedly one of those. Coke knew what it was doing when it launched its “Share a Coke” campaign. Their strategy was to take what was already a global brand giant and allow consumers to feel part of it by personalizing their bottles. After researching the most popular Australian names, they first added them to Coke bottles in Australia in 2012, followed by Britain in 2013. The labels said, “Share a Coke with” followed by a commonly used name, allowing people to buy their favorite drink with their own or a friend’s name on the bottle. This campaign was so popular that it soon spread worldwide and eventually featured in no less than 80 countries. So, what made it such a success? Personalization makes people feel unique, meaningful, and included. They inevitably considered the names most familiar to the demographic most likely to get on board with the idea. Still, generally, it is a far-reaching strategy as everyone wants to feel included. Focusing on the notion of ‘sharing’ also solidified this stellar marketing idea, evoking an emotional connection to the brand and encouraging people to not only buy one with their name on it but for someone else as well. It was a novelty idea that proved to be a big hit. Further Reading: Content Personalization Defined: 9 Ways to Use It for Marketing 8. Educating One way to engage an audience is to offer them ways to better their skillset. Canva is an excellent example of this, having created its own unique online design school. Canva is a popular online graphic design platform that enables its users to create images and animations of professional quality for use on their blogs and social media channels. But, to go one step further, they now also offer a range of courses via their design school that enables users to improve their skills in graphic design from the comfort of their own homes – and without the hefty costs of completing a degree. Canva is an excellent example of how interactive content marketing that offers educational benefits can highlight the usefulness of a platform. It’s great for credibility, too, positioning the business as an authority in the industry. 9. Build trust through honesty McDonald’s is one of, if not the most successful fast-food chain on the planet, yet it always carried with it the whispers of questionable ingredients. It’s such a long-standing brand now that it has weathered a myriad of conspiracy theories regarding the quality (or lack thereof) of the ingredients they use and how they source those ingredients. For a long time, McDonald’s continued to thrive despite these rumors. However, today’s consumers are becoming increasingly more conscientious of what they consume and what businesses they support, so McDonald’s decided to take some action to change public perceptions. Through a very cleverly designed campaign, McDonald’s Canada took on the challenge of answering approximately 10,000 questions from customers. They stepped out from behind their famous golden arches and shared their truth in a display of somewhat radical transparency and honesty. The public loved them for it. You can alter the public’s perception and win or restore trust and belief in your product and brand by telling your story authentically. Doing so also gives consumers a sense of superior customer service by engaging with them on their terms and giving them the information they want and need to make their own decisions. There is little doubt that the information shared by McDonald’s Canada would have been largely (if not wholly) favorable to the brand’s reputation. But the campaign was nevertheless well-executed as a show of commitment to being transparent regarding their products. Further Reading: How to Use Emojis in Your Content Strategy to Improve Conversions 10. Take the high road Of all of these content promotion ideas, this is the one that might be most difficult to replicate. During the pandemic lockdowns, so many businesses were struggling, and people worldwide began to experience a sense of solidarity not before seen in our generation. Burger King was one of those businesses that used these conditions to bolster that sense of community support further. By encouraging their customers to feast on some of their competitor’s food in a show of solidarity, Burger King’s campaign, titled “Order From McDonald’s,” caused shock, fostered compassion, and drew a great deal of attention as a result. Whether this was a highly strategic move or a genuinely heartfelt plea — probably a bit of both — it went down a storm. This campaign is another exceptional example of how prioritizing higher values can enhance the reputation of a brand. L’Oreal Paris is a giant in the world of makeup, innovating lipsticks and foundations for many years alongside its famous range of skincare. The brand now features an interactive content marketing approach called ‘Signature Faces’ to stay relevant in today’s highly digitized world. Signature Faces uses technology that allows consumers to test different lipstick shades virtually from the comfort of their own homes. This interactive tool uses artificially intelligent filter technology to offer a practical and efficient lockdown option for shopping online, and it’s also highly convenient and fun to use. In creating interactive, virtual experiences for consumers, businesses can actively put the needs of their customers first. Making it fun and shareable also adds a novel twist that maximizes its effectiveness. It also aids customers in deciding to buy a product, especially as it causes them to focus more on which one to buy instead of whether to buy one at all. 12. Tell stories Everyone enjoys a good story, something they can believe in, get temporarily lost in, be inspired, or feel moved. Telling stories evokes emotion and engages audiences, and it can be a great way to draw people in and have them coming back for more. That’s why blogs have become such a phenomenon. Microsoft has honed this skill and used it to build stronger relationships with its audience and brand users. The blog – aptly called ‘Stories’ – features various feel-good stories that move people to feel more emotion and, therefore, more trust with the brand. The humanness of stories told well can reach and connect to customers like little else, and it also, in turn, builds trust and a stronger relationship. After all, humility is contagious. Further Reading: Brand Storytelling: How to Tell Stories That Will Increase Conversions Wrapping up these content promotion ideas It is beyond frustrating to develop great content only to have it sit there unvisited. Content promotion ideas are imperative to a solid marketing plan, as content creating is only half of the battle. There are so many ingenious ways to significantly further your reach and get consumers’ attention, so consider them all and be prepared to think outside of the box for the best results. Think about how you can evoke emotion, inspire, encourage interaction, create a social movement, be more transparent, shift public perception, and give your consumers what they most want. Further Reading: The 12 Most Useful Digital Marketing Skills to Invest in For Your Future Author Bio Luke Fitzpatrick has been published in a variety of publications such as Forbes, Tech In Asia and The Next Web. He is also a guest lecturer at the University of Sydney, lecturing in cross-cultural management and the pre-MBA program. Hero photo by Austin Distel on Unsplash Actionable advice for your digital / content / influencer / social media marketing. 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rewrite this title in spanish 15 Amazing Benefits of Email Marketing No One Ever Taught You
rewrite Email marketing is not the sexiest kid on the digital marketing block by any means. Source While other marketers are telling you you need to be creating Instagram Reels or spending hours a day on Clubhouse, I’m here to tell you that it pays to invest in getting your digital marketing house in order first. We need to invest in our own assets, and after your website, your email list is the 2nd most important digital asset that you can build. There are many other benefits of email marketing that will convince you to take it more seriously. Let me explain these benefits one by one. The ROI of Email Marketing is Proven First, there’s one major reason why email marketing is used so much: it has an excellent ROI. Sometimes, this value is realized through specific sales that wouldn’t have happened without those emails. This email marketing statistic really says it all: However, many other benefits of email marketing are less obvious. Let’s dig into these other benefits related to increasing ROI one by one. 1. Inexpensive to Launch an Email Marketing Campaign Yet High Return on Investment Most of us know that it doesn’t cost a lot of money to send emails. Personal users can get free email accounts from several providers across the Web. However, for proper email marketing campaigns you might need a paid service. This can be as simple as a business email account all the way to elaborate email clients, each with subscription costs. The other expenses are composing the emails and getting people to sign up. However, even with these expenses, email is a great value. In fact, according to Emarketer, the ROI on email is better than both social media marketing and paid search. While most marketers recommend a mixture of these techniques, it does demonstrate that email is a critical method of getting sales leads. Want even better results? Check out some of these recommended email marketing tools. 2. Increases Brand Awareness & Helps You Stay Top of Mind Whether your brand is just starting out, or has been around for over a century, one of the best benefits of email marketing is brand awareness. Often, consumers are looking for the next great thing, and if you’re a legacy brand then this issue can work against you. I mean, who buys the same cotton T-shirts from the value store anymore, right? Wrong! Plenty of people see the value of an old, reliable brand. At the same time, being a new entrant into the market forces you to increase brand awareness so people will try your products. For brands of any age and size, though, staying at the top of consumer’s minds is a major advantage. Email marketing is one of the best ways to get there. 3. Strengthens Customer Relationships Let’s look at this one from a human perspective. Most of us have the best relationships with people we talk to often, whether that’s through email, social media, or old-school methods. Among the benefits of email marketing is the ability to strengthen customer relationships. Because when all is said and done, brands are run by people, and it’s people who buy from brands. 4. Generates Traffic to Your Site Simply put, if you include a site link in the email then there’s a high chance your customers will click on it. This works whether the link is to your latest product, some sort of promotion, or simply a press release. Even if the customer doesn’t want to buy something, curiosity will often lead them to click through. Then, they might find something else that’s compelling. As with bricks and mortar retail, getting them through the “door” is often half the battle. 5. Emails Help Improve Leads and Sales for Your Business and Products There’s more to email marketing as a conversion tool than driving clicks, however. In fact, 80% of professionals say that email marketing is an effective way to get and keep customers. Similarly, the Direct Marketing Association reports that 66% of consumers have made an online purchase as a result of emails they’ve read. Taken together, these statistics mean that if you aren’t emailing your customers, you’re missing out. People don’t just browse because of email, they buy because of email. The Easiest Type of Marketing? One of the benefits of email marketing is that it’s easy to use. Almost everyone in the United States uses email to some extent, and so it’s a familiar medium. So long as you can avoid becoming an annoying spammer, your emails can become a great way to connect with consumers. 6. Easy to Get Started and Use As I mentioned above, email marketing at scale does require some extra tools. However, these tend to be easy to use, so it really is easy to get started with email marketing. If you can click and drag content elements into your email client, this is arguably the hardest part. Many clients even give you access to free clip art and templates. Then, scheduling the emails is done with a few mouse clicks. 7. Easy to Measure Growth and Performance of Your Emails and Email List Depending on your goals, measuring your progress can be quite simple. For instance, the growth of an email list is easy when you use best practices. At the same time, you can track that growth with basic analytics features. Even Gmail will tell you how many “contacts” there are, and commercial clients are more sophisticated. Likewise, the performance of different emails is easy to track with an effective analytics program. Then, results over time can be compared to both goals and historical data. Further Reading: Email Outreach: 15 Tips on How to Create an Effective Campaign (with Templates) The Differentiator of Email Marketing Have you ever thought about the fact that third parties have some degree of editorial control over most forms of advertising? Look at the Facebook rules, for instance, and you’ll see a host of disallowed speech. At the same time, magazines, TV, and radio all reject ads that don’t conform to their standards. Email is different, though. With email, there are very few restrictions and the definition of acceptable content is mostly defined by you and the consumer. 8. Allows Your Business to Own Your Contacts’ Email Address Among the benefits of email marketing is that email addresses are essentially private information. Due to the anti-spam regulations in most countries, you need permission to use people’s email for marketing purposes. This gives your brand a certain exclusivity: one way or another, people develop some affinity with your brand before emails can begin. Likewise, your competitors also need permission to email them. If a customer is brand loyal, then you have a huge advantage. Everyone else? They need another way to get attention. 9. Some People Prefer Email One of the great things about email is that almost everyone uses it. At the same time, email is something that can be opened when you have a minute, and not at the mercy of a ringing telephone. Likewise, emails can be followed up on at the right time, and not just when an ad pops up on a webpage. Is Your LinkedIn Not Delivering Results? Just released: my new book to help professionals, entrepreneurs, and business owners maximize LinkedIn for real growth.With years of LinkedIn expertise, Maximizing LinkedIn for Business Growth offers actionable steps to build your brand, expand your network, and drive results. Start leveraging LinkedIn like never before—grab your copy now! Click the cover or button below to buy on Amazon. Maybe this is one reason that so many customers love email marketing. 73% of millennials prefer to get emails from businesses over other communication methods. This is a very valuable demographic, as they spend plenty of money online. Other consumer subsets prefer email as well, with 99% checking email daily. 10. Better Engagement through Emails For most of us, getting an email deserves a response. This is especially true when the sender is a person or company with which we have a connection. On the other hand, paid social, banner ads, and other traditional advertising is often ignored. Although most personal emails require a reply email, marketing emails don’t require the same level of engagement. Even clicking through and browsing the website can get results. The difference between engagements from emails vs. social media is like night and day: Naturally, there will always be emails that don’t need a response. For instance, an order confirmation email, while it provides an opportunity to sell something, is mostly informational. Then again, include a coupon to help reap the benefits of email marketing. Maybe your customer forgot something the first time. 11. You Can Reach Customers Without Relying on Advertising Generally speaking, advertising is only seen when a customer navigates somewhere on the internet, pops open the newspaper or consumes other media. However, emails are a more intimate part of their lives. As robocalls ruin the act of answering the phone, email is becoming the best way for people to communicate. This is even more true for companies that need to contact people. Not only is email less intrusive, but everyone hates getting interrupted during dinner. Here’s my point: the benefits of email marketing include an ability to reach customers anytime, anywhere. Smartphones mean that email is always at their fingertips, just like the radio used to be. And, you don’t have to pay Gmail for access to our customer. Just push the send button. What No One Taught You about Email Marketing Strategy Of course, reaping the benefits of email marketing requires proper strategy. After all, there’s more to email marketing than just cranking out words and phrases. Instead, everything needs to be done with specific goals in mind, and at the optimal time. 12. Emails Help You Reach the Right People at the Right Time in Realtime Just because email isn’t the new telephone ringing at dinner time doesn’t mean it isn’t time sensitive. What do I mean? Depending on your audience and their location, there are optimal times for sending marketing emails. For instance, B2B brands will want to target working hours, while B2C brands are likely to go for leisure time. The linkage between time and intended audience can be more complicated, however. Products such as hearing aids could be better marketed during the day, due to the high number of senior consumers. Likewise, sending an email at the right time can spell the difference between the email getting buried by others, and its being opened. Fortunately, if you have an email program then the email can be pre-scheduled. This would allow a sender in California to reach a recipient in India at breakfast time, even if they work the day shift. Further Reading: When is the Best Time to Send Marketing Emails? (with pre-send checklist) 13. Allows You to Personalize Content While Automating Email Campaigns Using an Email Marketing Tool Let’s be honest: automation is taking over many aspects of our jobs, but it isn’t necessarily an attack of the robots. Personalizing content for email is similar to the mail merge of yesteryear. In other words, you can have an email program add specific names to the emails before they’re sent. Going this route allows a recipient to see that you have put at least a minimal amount of thought to your marketing pitch. This option isn’t available on other types of internet-based advertising. Any good email marketing tool will help you do this easily. Further Reading: 8 Personalized Email Marketing Strategies You Don’t Want to Miss (with Examples) 14. Deliver Targeted Messages to Different Segments of Your Target Audience Among the benefits of email marketing is the ease with which we can tailor a message to each audience. Using A/B testing and analytics, we can compose or create more than one email message. Then, each can be sent to the subscriber group for which it was designed. What’s so awesome about this? Traditional media doesn’t allow for much personalization. About all you can do is create one advertisement for a particular publication or media station, then something else to go elsewhere. This would mean, for example, showing men’s fashion by a given company in places where guys hang out, and their ladies’ clothes somewhere else. With email, you can be much more precise. Further Reading: How to Use Email Segmentation to Boost Marketing Conversions 15. Allows You to Provide More Value to Your Audience and Build Trust with Educational Content Finally, you can reap the benefits of email marketing by using email as a way to distribute content. Probably the biggest reason to do this is that content marketing is highly valuable as a customer education tool. For example, let’s say you’re a B2B brand in the construction industry. Your company has just launched a major improvement on the power drill, and you’d like everyone to know it. To help educate contractors, you’ve posted a detailed writeup on your website complete with diagrams. By sending a brief announcement and article link by email, you’ll encourage people to check it out. Further Reading: How to Create the Perfect Content for Your Email Marketing As you can see, there are many benefits of email marketing. Email is an efficient way to reach many consumers across most industries. In addition, email has a personal touch that can’t be duplicated anywhere else. Best of all, email marketing is accessible to just about everybody. If you aren’t doing email marketing, you should be. Hero photo by Ben White on Unsplash Actionable advice for your digital / content / influencer / social media marketing. Join 13,000+ smart professionals who subscribe to my regular updates. in spanish
rewrite this title in spanish How Backspace Marketing Boosts E-commerce Growth with Social Media and SEO Integration
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In today’s competitive digital landscape, e-commerce businesses must leverage every advantage to stand out. Combining social media strategies with search engine optimization (SEO) offers a powerful synergy that not only enhances visibility but also drives meaningful traffic and conversions. Backspace Marketing exemplifies how these two essential tools, when integrated, can create a seamless strategy for sustainable growth.
How Social Media Drives E-commerce Success Social media platforms such as Instagram, TikTok, and Facebook have evolved into indispensable tools for e-commerce. These channels provide more than just visibility—they foster direct engagement with audiences. Through visually captivating content and interactive features like polls, reels, and stories, brands can strengthen their connection with potential customers. For instance, a business showcasing eco-friendly skincare products can use TikTok to share short, engaging tutorials, combining trending hashtags like #NaturalGlow with appealing visuals. However, the real potential lies in aligning these social media efforts with SEO. Social signals such as likes, comments, and shares indirectly impact search rankings by signaling relevance to search engine algorithms.
SEO: The Cornerstone of E-commerce Visibility Search engine optimization is the foundation of online success for any e-commerce business. A well-executed SEO strategy ensures that products and services rank prominently in search engine results pages (SERPs), targeting users who are already searching for what you offer.
Backspace Marketing demonstrates how a dual approach enhances performance. For example, identifying keywords inspired by social media trends can refine SEO strategies, ensuring search engines recognize the relevance of your content. If an Instagram post highlights “affordable gym setups,” creating blog content optimized with similar terms reinforces brand authority and drives organic traffic.
Integrating Social Media and SEO for Maximum Impact To make the most of both channels, e-commerce businesses must adopt a cohesive approach. Here are some strategies: Content AlignmentCreate social media posts inspired by trending search terms. For example, an online fashion retailer can align Instagram content with popular queries like “best summer outfits” to increase discoverability across platforms.
Optimized BacklinksCollaborating with influencers is a proven way to generate high-quality backlinks. An influencer campaign that features your product can amplify brand credibility while driving both social and organic traffic to your website.
Data-Driven RefinementTools such as Google Analytics and social media insights reveal valuable user behavior trends. By understanding which keywords and content formats resonate most with your audience, businesses can continuously optimize their strategies. These approaches not only strengthen SEO performance but also ensure social media campaigns work in harmony with long-term digital marketing goals. Backspace Marketing’s Approach to E-commerce Success A successful example of this integration is Backspace Marketing’s ability to connect social engagement with organic search growth. By focusing on data-driven campaigns and aligning social media efforts with SEO best practices, they help e-commerce brands capture visibility across multiple channels. Their expertise showcases how businesses can adopt a holistic strategy to amplify both engagement and sales.
Backspace Marketing also emphasizes the importance of consistency. While social media trends shift rapidly, SEO thrives on stability. Combining real-time responsiveness with structured keyword strategies ensures that efforts are effective in both the short and long term.
Challenges and How to Overcome Them Integrating social media with SEO can be challenging. Many brands struggle to allocate resources evenly, leading to an imbalance that undermines the potential of either channel. To address this, businesses should prioritize both technical optimization for search engines and engaging content for social audiences.
Another common challenge is keeping up with the fast-paced nature of social media while maintaining the steadiness required for SEO. Backspace Marketing offers a solution by blending flexibility with strategic planning, ensuring businesses can adapt quickly without losing focus on long-term goals.
A Winning Blueprint for E-commerce Growth By merging the dynamic engagement of social media with the structured visibility of SEO, e-commerce brands can create an online presence that attracts and retains customers. This dual approach provides a powerful foundation for growth, ensuring every interaction, whether a social media share or a search engine click, contributes to success.
Backspace Marketing’s holistic strategies highlight how businesses can achieve this balance, leveraging tools like influencer collaborations, keyword-driven campaigns, and actionable analytics. With their guidance, e-commerce brands are well-positioned to thrive in an increasingly competitive digital world.
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5 Tendencias Emergentes de Marketing en TikTok Para el 2025
TikTok ya no es solo un lugar para desafíos de baile y sincronización de labios.
Es una herramienta de marketing poderosa. Las estadísticas recientes muestran que el 46% de la población estadounidense ahora utiliza TikTok.
Con la Generación Z y los Millenials impulsando las decisiones de compra, TikTok se encuentra entre las plataformas de redes sociales más valiosas.
Por eso, las marcas ahora están dedicando más recursos para aumentar su influencia en TikTok.
A medida que nos acercamos a 2025, comprender las tendencias que dominarán esta plataforma es vital para cualquiera que desee dejar su huella.
Entonces, ¿qué puedes esperar para el próximo año?
En este artículo, discutiremos cinco tendencias clave de marketing en TikTok que darán forma a la forma en que las marcas interactúan con sus audiencias e inspiran conexiones reales.
Tendencia 1: Autenticidad sobre Perfección La autenticidad es lo que atrae a las personas en TikTok. Los usuarios quieren conectarse con las marcas a un nivel personal.
Mira a Duolingo.
Sus divertidos videos del búho verde haciendo tonterías muestran un lado de la marca que se siente genuino.
No se trata solo de enseñar idiomas; se trata de divertirse en el camino. Cuando Duolingo comparte estos momentos detrás de cámaras, sus seguidores sienten que son parte de la aventura.
Entonces, ¿cómo puedes aprovechar esta tendencia?
Empieza mostrando la verdadera identidad de tu marca. Comparte historias reales, experiencias de clientes o incluso algunos errores divertidos. No importa si no es perfecto. Lo importante es que sea relatable.
Esto construye confianza y hace que la gente regrese.
En 2025, recuerda: sé real, sé tú mismo. La autenticidad ganará cada vez.
Tendencia 2: Evolución de las Asociaciones con Influencers ¿Alguna vez te has preguntado por qué algunas marcas prosperan en TikTok mientras que otras luchan? El secreto a menudo radica en su elección de influencers.
A medida que avanzamos hacia 2025, el juego está cambiando.
No se trata solo de celebridades famosas. Los micro y nano influencers están tomando protagonismo.
Estos influencers pueden tener seguidores más pequeños, pero su impacto es enorme. Se conectan con su audiencia a un nivel personal. Sus seguidores confían más en ellos.
Por ejemplo, una marca de belleza que se asocia con un micro-influencer que realmente ama sus productos puede generar más buzz que una campaña llamativa con una celebridad.
Esta tendencia empuja a las marcas a centrarse en construir relaciones. Busca influencers que compartan tus valores y resuenen con tu audiencia.
Trabajen juntos para crear contenido auténtico que cuente una historia. No se trata solo de vender un producto; se trata de compartir una experiencia.
Tendencia 3: Reducción de la Atención y Contenido «Snackable» TikTok prospera en la atención corta, por lo que el contenido «snackable» es más importante que nunca.
¿Qué significa contenido «snackable»? Son videos rápidos y atractivos que ofrecen valor en segundos.
Piensa en los videos de TikTok más populares. Capturan tu atención en los primeros segundos y te mantienen viendo. Las marcas necesitan captar la atención del espectador rápidamente. Un gancho ingenioso al principio puede marcar la diferencia.
Por ejemplo, considera una marca de cocina que comparte una receta rápida en menos de un minuto. Pueden mostrar los pasos en movimiento rápido, usar música optimista y terminar con una imagen tentadora del plato terminado.
Este tipo de contenido es fácil de consumir y compartir, haciéndolo perfecto para TikTok.
Entonces, ¿cómo puedes adaptarte a esta tendencia?
Concéntrate en crear videos rápidos y atractivos que lleguen al punto. Usa visuales y música pegajosa para mantener a los espectadores enganchados. Mantenlo corto, dulce y memorable.
Tendencia 4: Integración de Funciones de E-commerce ¿Alguna vez has querido comprar directamente desde un video de TikTok? En 2025, eso se está volviendo una realidad.
TikTok está expandiendo sus funciones de e-commerce, facilitando que las marcas vendan directamente a través de la aplicación.
Este cambio cambia la forma en que pensamos sobre el marketing en la plataforma.
Imagina ver un video divertido de alguien usando un producto para el cuidado de la piel que te encanta. Con solo un toque, puedes comprarlo allí mismo.
Esta experiencia de compra sin problemas elimina la molestia de buscar productos en otro lugar. Marcas como Sephora ya están utilizando estas funciones con gran efectividad.
Crean contenido atractivo que muestra sus productos y facilita que los usuarios compren.
Para sacar el máximo provecho de esta tendencia, integra las compras en tu estrategia de TikTok.
Usa publicaciones comprables y transmisiones en vivo para conectarte con tu audiencia. Comparte demostraciones de productos, tutoriales o incluso testimonios de clientes para mostrar por qué tu producto es imprescindible.
Recuerda, el e-commerce en TikTok no se trata solo de vender. Se trata de crear una experiencia de compra divertida y atractiva. En el futuro, haz que sea fácil para tu audiencia comprar lo que ven, y observa cómo aumentan tus ventas.
Tendencia 5: Uso Avanzado de IA y AR En 2025, TikTok verá un gran aumento en el uso de inteligencia artificial (IA) y realidad aumentada (RA). Estas herramientas ayudarán a las marcas a conectar con sus audiencias de formas frescas y emocionantes.
La IA puede analizar el comportamiento y las preferencias de los usuarios, ayudando a las marcas a crear contenido personalizado. Imagina una marca de belleza que use IA para sugerir productos según el tipo de piel de un usuario.
Este tipo de experiencia personalizada hace que los usuarios se sientan valorados y comprendidos. Se trata de hacer que el contenido sea más relevante para cada espectador.
Por otro lado, la RA agrega un toque divertido.
Los usuarios pueden interactuar con las marcas de formas que se sienten mágicas. Por ejemplo, una marca de ropa podría permitir a los usuarios «probarse» outfits virtualmente usando filtros de RA.
Esto no solo entretiene, sino que también ayuda a los usuarios a tomar decisiones de compra. Cuando las personas pueden visualizar productos en sí mismas, es más probable que compren.
Para aprovechar estas tecnologías, comienza a explorar cómo la IA puede mejorar tu estrategia de contenido. Investiga la creación de experiencias de RA que involucren a los usuarios e invítalos a interactuar con tu marca.
En 2025, combinar la tecnología con la creatividad te destacará de la competencia.
El Marketing en TikTok está Evolucionando, ¿Estás al Día? Mirando hacia 2025, TikTok continúa evolucionando, dando forma a cómo las marcas conectan con sus audiencias. Abrazar la autenticidad, aprovechar los micro-influencers, crear contenido «snackable», integrar el e-commerce y utilizar la IA y la RA será crucial para un marketing exitoso en esta plataforma dinámica.
Estas tendencias resaltan la importancia de las conexiones genuinas y experiencias innovadoras. Mantente a la vanguardia y adapta tu estrategia, para que puedas crear interacciones significativas que resuenen con los usuarios.
El futuro es brillante para aquellos que se atreven a experimentar y atraer. Acepta estas tendencias y observa cómo tu marca florece en TikTok.
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21 Herramientas de Inteligencia Artificial para Edición, Marketing y Crecimiento de tu Podcast
Having witnessed first-hand how AI has significantly benefited my Your Digital Marketing Coach podcast, I am eager to share with YOU the power of AI in podcasting through user-friendly tools that make cutting-edge technology accessible to all. With the help of AI, you can streamline your workflows, enhance content quality, and save a substantial amount of money. In this article, I will discuss the advantages of these tools and provide an overview of the top solutions available in the market for your consideration. How AI is Revolutionizing Podcasting AI has revolutionized podcast editing through automation. This technology eliminates the tedious task of manually searching for unwanted noises in the audio file. AI enhances audio quality by removing filler words, background noise, and ensuring consistent volume levels across different tracks. Some AI programs also offer voice cloning capabilities, allowing you to automate content creation without the need to record audio for every new episode. Additionally, AI software generates transcripts and summaries that can be edited, significantly reducing the time and improving the quality of post-production for each episode. Advanced AI programs can identify speakers, create timestamps, and generate notes. These textual elements can be easily edited and repurposed for your website and social media. The primary reason to leverage this technology is to save time. By utilizing automation, you can streamline the podcast creation and editing process, leading to significant time and cost savings. These tools can make a substantial difference in your audio output. Since they can handle large volumes of data and operate via the cloud, you can scale the process indefinitely. AI-powered software is excellent for repurposing content and enhancing your podcast-driven marketing efforts. If you’re a podcaster, incorporating powerful AI-driven tools into your daily workflow is essential. The following programs can save you countless hours while enhancing engagement and decision-making. Please note that I have categorized these tools into different segments, but some of them may fit into multiple categories. Editing and Audio Enhancement These tools are ideal for refining and equalizing audio content. They allow you to trim sections of your files and create professional-quality episodes with minimal effort. 1. Descript Descript is a powerful editing and transcription tool that expedites the video creation process. It transcribes visual content automatically, enabling you to make edits to the text that then reflect in the video. The tool features AI-driven functions for removing filler words and reducing noise. It also offers eye-tracking capabilities, enhancing the visual experience of your content. 2. Alitu Alitu eliminates the need for separate software or file transfers by allowing podcast recording directly within the platform. It handles file conversion, noise removal, volume equalization, and breath sound elimination for professional-quality episodes. The tool enables you to save audio clips, including music, podcast files, or ads, within the dashboard for easy mixing. 3. Cleanvoice Cleanvoice, powered by AI, excels in removing filler words, stutters, and background noise from audio content. The tool automatically identifies interruptions that could compromise episode quality and efficiently addresses them. It also provides accurate transcripts for each speaker, along with brief episode summaries. 4. Adobe Podcast Adobe Podcast AI is an excellent solution for podcasting professionals, offering seamless recording and episode enhancement within a browser-based environment. The software includes noise removal and microphone improvement features, along with the innovative Mic Check feature that optimizes audio setup for high-quality output. It also features a library of royalty-free music and sounds for enhancing episodes. 5. Resound AI Resound AI, like other tools on the list, removes silences, filler sounds, and unintelligible noises from audio files. It utilizes a drag-and-drop interface powered by AI to enhance audio content. The program detects areas in the audio file that require improvement and offers suggestions for corrective actions. Additionally, Resound AI facilitates easy sharing of AI-generated content on social media. 6. Auphonic Auphonic’s standout feature is its sound quality equalizer, balancing microphone, speaker, and other audio elements. The tool allows you to choose the type of noise to eliminate and how to treat various audio components. Auphonic is efficient in removing favorite filler words, a crucial aspect of the editing process. One of Auphonic’s key features is multitrack processing, offering functions like noise gate, automatic ducking, and crosstalk removal. The tool also converts speech to text and generates accurate podcast transcripts, streamlining your podcast workflows. Further Reading: The 27 Leading Podcasting Tools to Help You Launch or Grow Your Podcast Transcription and Content Creation These platforms feature a variety of transcription tools for generating podcast transcripts in different languages and exporting text. 7. Whisper Transcribe Whisper Transcribe allows you to transcribe podcast audio into multiple languages and generate various types of content, such as blog posts, newsletters, and summaries. It provides speaker differentiation, timestamps, and customizable text editing features. Users can train the AI to create textual content for future podcasts and adjust settings like subtitle length and file formats. Further Reading: 15 Realistic AI Voice Changers to Check Out 8. Otter.ai Though primarily focused on transcript generation from meeting notes, Otter.ai can also be used for various content forms. The AI-powered tool creates comprehensive outlines and summaries for podcast episodes and provides interaction options with internal AI for faster production processes. It generates action items based on user input, making it valuable for team coordination. 9. CastMagic
Guía de cómo para esta Estrategia de Marketing Secreta
rewrite I have talked about podcasting in the past, and how this oft-overlooked marketing strategy is one that should not be ignored. Podcast guesting, however, is perhaps even less discussed, but can be an extremely valuable tool in your marketing arsenal. Like guest blogging, and other tactics, podcast guesting is a great way to reach your target audience and someone else’s target audience, to increase the number of potential customers you are reaching. Think of it this way: when you see a new podcast episode pop up from a source that you love or trust, what is your immediate reaction? Excitement? Intrigue? Acting as a guest on podcasts allows you to take part in that spike of excitement, even as a stranger to the audience in question. I have put together a definitive guide on how to begin your own podcast outreach efforts, how to identify your ideal customers and audience, and how to go about securing guest spots. First, though, let’s take a close look at what podcast guesting is, and why it is valuable. What is Podcast Guesting? Podcast guesting is appearing as a guest on someone else’s podcast to share your own expertise. This can be done between business owners, influencers, or even thought leaders, and can be a great way to expand reach and continually build authority. This is not the place to share your life story; instead, it is the place to tap into an established audience in your niche and demonstrate your value. This is why I refer to it as a type of influencer marketing: you are wielding your influence! My own support and encouragement regarding guest podcasting comes from my experiences guesting on more than 100 podcasts following the launch of my book, The Age of Influence. During this time, I found that a guest interview was a great way to get my name and my work out there, while establishing my place as an authority in my field. Benefits of Being a Podcast Guest Source A guest appearance on a podcast is a great way to increase your reach, as I’ve discussed, but there are some key benefits of being a guest on a podcast. I have put together the most significant benefits below, to demonstrate why you, too, may want to consider reaching out to be a potential guest on your favorite or most respected podcasts. Expand Your Reach and Grow Your Audience By going onto another person’s podcast, you are leveraging that podcast’s existing listener base. This allows you to increase your reach and expose your work to new potential followers, subscribers, and customers, while relying on “borrowed credibility,” or an association with a respected or valued podcast. Podcasts can function as evergreen content that can continue to bring in new listeners over time, and subsequently bring in new customers. Establish Your Authority and Credibility Podcast interview guests do best to establish their authority and credibility by actively showcasing their expertise on relevant topics within their niche. To make sure that you are not merely another noise in the crowd, position yourself as a thought leader in your industry, and build trust with the podcast’s audience. Any good podcast guesting strategy involves establishing your credentials or experience, so make sure you include those in your notes. Guesting can also help you gain social proof. When your host brings you in as a potential podcast guest, they are essentially endorsing you and your views. Listener feedback and host endorsements can go a long way in establishing your credibility in your industry. Drive Traffic and Conversions Podcasts can also be great to effectively drive traffic and conversions by promoting your website or your products and services during the episode. Lead magnets and exclusive resources can help compel your ideal audience to actually seek you out and convert to future customers. You can also forge authentic connections on podcasts by encouraging listeners to connect with you on social media. You can encourage via calls-to-action, or challenges, but however you go about it, make sure you are clearly guiding listeners to your offerings–and make sure your host has everything they need to do the same. How to Find the Right Podcasts to Guest On I have stressed the value of including podcast guesting in your marketing efforts, but I would be remiss to not also mention how to go about finding podcasts that will align well with your goals and growth needs. 3 simple steps can be used to find the best podcasts for you. Research Relevant Podcasts in Your Industry Research as best you can! use podcast directories like Apple Podcasts and Spotify. If you want to gain more insight, use a podcast directory rankings aggregator like Chartable (a service I highly recommend). As you search for podcasts, focus on keywords related to your niche or involving your expertise. Once you have found a list of podcasts with those keywords, analyze the podcast descriptions, titles of previous episodes, and different guest lineups they have brought on in the past. Note rankings, ratings, and reviews to effectively gauge popularity and determine how useful the podcast will be for your unique podcast guesting strategy. Evaluate Podcast Quality and Relevance There are millions of podcasts out there, but once you have narrowed down your search, you can listen to a few episodes to evaluate the audio quality and production value. Podcasts that are filled with static, or lag behind or are unevenly mixed can be more distracting than useful, and actually prove detrimental. As you listen for quality, make sure that the content also aligns with your brand and message. Check the publishing frequently and consistency, as there are many podcasts that are dormant but still rank highly. Finally, evaluate audience engagement by combing through comments and social media channels. Prioritize Podcasts with Engaged Audiences Your ideal audience is an engaged one. Select podcasts that have active listener communities, whether that comes in the form of reviews, comments, or social media engagement. An engaged audience is far more likely to answer your calls to action after your guest episode has concluded, so make sure you prioritize podcasts with a strong social media presence. You can determine whether or not the podcast has a strong social media presence by looking at their engagement and whether they are publishing shortform videos across their social media platforms (like i am), and taking advantage of email lists. Crafting Your Podcast Pitch You know the why and the basics of your search–now let’s go over how to create the perfect initial pitch to reach out to your preferred podcasts and make a splash. To do this, focus on personalizing your outreach, highlighting your value proposition, and providing markers of your social proof and credibility. Personalize Your Outreach Personalize your outreach by first addressing the host by name, and referring back to their podcast through an episode, a topic, or even through successes. Make it clear that you are familiar with their content and their audience, and highlight any mutual connections you may have, or any shared interests linking the two of you. Tailor your pitch to align with the podcast’s theme and style to stand out in a crowd of potential guests. Highlight Your Unique Value Proposition Your value proposition is a unique one, so make sure that you are approaching your pitches that way. Clearly identify what makes you an expert in your field, and suggest specific topic ideas that may resonate with the host’s listeners. Emphasize the value and different insights you can bring to their audience, and include any accomplishments, accolades, or social proof you have that is relevant to the podcast itself, or the host. Provide Social Proof and Credibility Markers Social proof can come in the form of previous podcast appearances and speaking engagements. Sharing links to your website, your blog, and any published work can further solidify your credibility. Include testimonials and endorsements you may have received from industry leaders, and make sure you link to and highlight your social media following and levels of engagement you experience. Further Reading: A Complete Guide to Creating a Great Podcast Website Preparing for Your Podcast Interview Congratulations: you’ve secured your interviews! As you prepare, make sure you have the basics in place; namely, a proper external microphone and video camera to maintain a high quality of both audio and visual connection. I, personally, recommend the Shure MV-7 microphone and Logitech Brio camera, and use it for my podcast set up. Once you have your basic set up put together, research your host, define your talking points, and gather any supporting materials and resources you may need. I will go into greater detail regarding each of these below. Research the Podcast and Host Listen to several episodes to make sure you understand the style and format of the podcast. Take notes on your host’s approach to interviewing, and the most common questions they use. Try to identify any recurring themes or topics covered in previous episodes, and familiarize yourself with the host’s background and expertise to navigate the conversation with ease. Further Reading: 19 Best Podcast Tips for Launching and Growing Your Show Define Your Key Talking Points Define your key talking points by identifying the main messages you want to cover and convey during your interview. After you have determined the questions you are anticipating, prepare concise and compelling answers to those questions, along with engaging stories and examples to help illustrate both your points and the questions being asked of you. Finally, don’t be afraid to practice delivering your key messages. Speaking with clarity and confidence can be difficult; having some practice under your belt can help you feel more sure of yourself as you navigate your guest interview. Gather Supporting Materials and Resources Once you have your talking points, make sure you support them with any relevant statistics, case studies, and research you need to back up your claims. Prepare a list of key takeaways and action steps, along with the resources to take action. A lead magnet and exclusive resource can also be included in this section, along with links to your website, social media profiles, and any resources you mentioned in your interview. Further Reading: The 27 Leading Podcasting Tools to Help You Launch or Grow Your Podcast Delivering a Memorable Podcast Interview You have your guest pitch, and your guest podcast lined up. Now comes the challenge: the interview itself. The ideal guest follows the basic formula I have laid out below: Start Strong and Engage the Audience Your interview is a reflection of your host, so make sure you open with a compelling hook or story to capture attention and demonstrate your value. Express gratitude to and excitement for the host, illustrating how much you have been looking forward to the conversation. From there, introduce yourself! Give your background, unique perspective, and expertise clearly, without leaving any wiggle room for confusion or interpretation. Set the stage for the conversation, including the value and insights you’ll be sharing. Provide Actionable Insights and Value In your interview, share practical tips, strategies, and real-world examples. You are on the podcast to demonstrate your value and help your audience, so break down any complex topics into bite-sized, digestible pieces. Play both sides, as well, to circumvent any challenges: offer a unique perspective and then follow up with contrarian views and responses. Emphasize your key takeaways and deliver action steps for your listeners. Engage in Natural Conversation A podcast interview is an interview, but it is also a conversation, with the same give and take required of a normal conversation. Listen actively throughout, and build upon the host’s questions and comments as you move through your own takeaways. Embrace moments of humor or lightheartedness as you talk, and don’t be afraid to laugh! People like to hear that you are human, even as you speak with authority. Allow for organic flow as you speak. While it is wise to have a series of bullet points you want to go over, avoid sounding scripted or stilted; your notes should be a jumping-off point or reference, rather than a rigid script to follow to the letter. Source Now that your guest slot has been finished and recorded, it is time to promote your work! Your host is likely to promote your guest episode on their social channels, but it is important to make sure that you are promoting your work, as well! The following promotion efforts should be adequate to get the word out about your guest episode. Share Across Your Social Media Channels Your social channels are a great place to share your episode title and the bulk of what you discuss. Announce the upcoming episode across your social media profiles, along with engaging visuals or audiograms to help generate interest. Tag the podcast itself and its host in your posts, and encourage your followers to both listen in and share their thoughts. Further Reading: 21 Marketing Podcasts to Inspire You in 2024 Leverage Your Email List and Newsletter Your email list and newsletter are also great ways to get your podcast guest booking out there. Notify all of your email subscribers about your podcast appearance, whether that means slipping it into an existing scheduled email, or sending out an email of its own. Include a direct link to the episode for easy access, and the date and time of its debut. You can convey far more in an email than you can in a social post, so feel free to highlight the key topics covered in the episode and why your audience will find the episode valuable. Encourage your subscribers to provide feedback for the episode, and pose any follow-up questions they may have after tuning in. Maximizing the Long-term Impact of Podcast Guesting It may seem like a short-term marketing strategy, but podcasts are frequently evergreen content machines, with people going back and references previous episodes on a regular basis. you can maximize the long-term impact of guesting on a podcast, by repurposing interview content and seeking out any additional podcast opportunities–especially if you connected with your host and audience well enough to go back for a second interview! Repurpose Your Interview Content Take special care to always ask the podcast host if repurposing content is appropriate or acceptable, if repurposing has not been discussed beforehand. Some hosts, like myself, send the original videos to guests and encourage them to repurpose, but others do not, so always make sure you and your host are on the same page before repurposing content. Once you are sure you are free to do so, transcribe the podcast audio and create a blog post or article with the interview, taking time to extract key quotes and soundbites to either use within those long-form pieces or as part of your social media strategy. Infographics and other visual aids can further break down the contents of your interview, and go over the topics discussed. Video versions can also be posted on YouTube and other visual platforms to offer something for everyone; after all, some people prefer visuals to simple listening. Further Reading: 15 Free Podcast Transcript Generators to Use for Your Next Episode Seek Out Additional Podcast Opportunities Leverage your successful podcast appearance to pitch a guest spot to other relevant podcasts. If you are able, consider asking for a referral or introduction from the host to other podcast hosts within your shared network. This can significantly lessen the amount of legwork required to set up a string of podcasts on which to appear. As you continue moving through podcasting appearances, research and pursue new podcast guesting opportunities, with the ultimate goal of establishing yourself as a sought-after expert and valuable guest. While you do want to benefit from your conversation with the podcast host, you want your host to also experience a bump in engagement or interest, an increase in influence or authority, and the possibility of increased followers. Next Steps Podcast guesting can be a truly valuable part of your marketing strategy, but accurate research is key. Begin your podcast guesting journey by thoroughly researching podcasts in your niche, and reaching out to potential podcasters for an interview or a guest spot. If they are an expert or published author in a niche involving digital marketing in any form, let them know that they should also consider guesting on my own Your Digital Marketing Coach podcast! Have you appeared as a guest on a podcast? Let me know your experiences in the comments! Actionable advice for your digital / content / influencer / social media marketing. Join 13,000+ smart professionals who subscribe to my regular updates. in spanish
Rompiendo Barreras: La Audaz Incursión de HYPR en el Marketing de iGaming y Esports en los Estados Unidos
Rompiendo Barreras: La Audaz Incursión de HYPR en el Marketing de iGaming y Esports en los Estados UnidosA medida que las líneas entre los juegos, los deportes electrónicos y el marketing de influencers continúan difuminándose, una agencia se está posicionando audazmente en la intersección de estas industrias: HYPR. Originalmente basada en Australia y Nueva Zelanda, HYPR se ha destacado como líder en gestión de redes sociales, representación de talentos y marketing de influencers, especialmente en los sectores emergentes de iGaming y deportes electrónicos. Con su reciente expansión a Estados Unidos, HYPR está llevando su experiencia a un nivel completamente nuevo, ayudando a las marcas a adentrarse en los poderosos y crecientes mundos de los juegos y el entretenimiento digital.La incursión de HYPR en el mercado estadounidense no es simplemente otra expansión internacional, sino una incursión estratégica en dos de las industrias de más rápido crecimiento y dinamismo en el mundo. Al establecerse en el mercado estadounidense, HYPR está preparada para redefinir cómo se conectan las marcas, los influencers y las comunidades de juegos, mientras continúan empujando los límites de lo que el marketing de iGaming y deportes electrónicos puede lograr.Aprovechando el iGaming: Una Industria en Crecimiento AceleradoEl iGaming, que se refiere a las apuestas en línea y los juegos de casino, ha experimentado un crecimiento exponencial en los últimos años, especialmente en Estados Unidos, donde los cambios regulatorios han abierto nuevas oportunidades para las empresas que buscan ingresar a este espacio. A medida que más marcas recurren al marketing de influencers para promocionar sus ofertas, agencias como HYPR están liderando la carga, utilizando su profundo conocimiento de la industria de los juegos para crear campañas poderosas que resuenan tanto con jugadores como con fans.La experiencia de HYPR en iGaming se ejemplifica mejor con su trabajo con Kirgo, uno de los casinos en línea de más rápido crecimiento en el mundo. La agencia estuvo detrás de la reciente fiesta de cumpleaños de David Dobrik, un evento de alto perfil que demostró su capacidad para fusionar entretenimiento, cultura de influencers y iGaming. Al asociarse con un importante casino en línea como Kirgo, HYPR demostró cómo el marketing impulsado por influencers puede utilizarse para presentar marcas de juegos a nuevas audiencias de manera creativa y atractiva.»Siempre hemos tenido un fuerte enfoque en iGaming,» dice Josh Harvey, cofundador de HYPR. «Entendemos los desafíos y oportunidades únicas en este espacio, y nuestro objetivo es crear campañas que unan a marcas e influencers de formas que tengan sentido para ambos lados.»Deportes Electrónicos: Donde HYPR ComenzóAunque el iGaming es una frontera relativamente nueva para muchas marcas, la experiencia de HYPR en deportes electrónicos se remonta a sus primeros días. Antes de que se fundara la agencia, los cofundadores de HYPR dirigían el Chiefs Esports Club, el equipo de deportes electrónicos más exitoso de Australia. Esta experiencia arraigada en los deportes electrónicos dio a HYPR una perspectiva única sobre la creciente influencia de los deportes electrónicos en el panorama del entretenimiento global.Los deportes electrónicos, con su base de fans dedicada y altos níveles de participación, ofrecen a las marcas una oportunidad única para conectarse con las audiencias de una manera más auténtica e inmersiva que la publicidad tradicional. La capacidad de HYPR para crear campañas que resuenan con las comunidades de juegos los ha convertido en un socio confiable para marcas que buscan ingresar al espacio de los deportes electrónicos.»Venimos del mundo de los deportes electrónicos, por lo que entendemos la cultura, los jugadores y los fans,» dice Nick Bobir, cofundador de HYPR. «Eso nos ha permitido crear campañas que no solo se sienten como anuncios, sino que parecen formar parte de la comunidad.»El fondo de HYPR en deportes electrónicos también les ha ayudado a trabajar con importantes influencers y marcas de juegos, incluyendo a FaZe Clan, una de las organizaciones de deportes electrónicos más populares del mundo. HYPR patrocinó la reciente fiesta de FaZe Clan en Los Ángeles, un evento que se volvió tan popular que tuvo que ser cerrado temprano debido al hacinamiento. Estos eventos de alto perfil destacan la capacidad de HYPR para generar expectación y crear experiencias memorables que unen a las comunidades de juegos.Expansión a Estados Unidos: Nuevas Oportunidades en iGaming y EsportsLa expansión de HYPR al mercado estadounidense llega en un momento crucial, ya que tanto el iGaming como los deportes electrónicos continúan creciendo rápidamente en el país. Con más estados legalizando las apuestas en línea y la industria de deportes electrónicos atrayendo a millones de fans en todo el mundo, la incursión de HYPR en Estados Unidos los posiciona perfectamente para capitalizar estas tendencias.Para HYPR, ingresar a Estados Unidos no se trata solo de aprovechar un mercado más grande, sino de empujar los límites de lo posible en el marketing de influencers, especialmente dentro de la industria de los juegos. Al combinar su experiencia en iGaming y deportes electrónicos con su enfoque innovador en la gestión de talentos y la ejecución de campañas, HYPR está creando nuevas oportunidades para que tanto las marcas como los influencers se conecten con las audiencias de manera significativa.»Siempre ha habido una manera diferente de hacer las cosas en Los Ángeles – hacen las cosas bien,» dice Bobir. «Tenemos la gran suerte de poner a nuestros creadores en posiciones en las que puedan perseguir oportunidades internacionales ahora, algo que rara vez es posible desde nuestro rincón del mundo.»Marketing Impulsado por Influencers en el Mundo de los JuegosLo que distingue a HYPR en los espacios de iGaming y deportes electrónicos es su capacidad para aprovechar a los influencers para crear contenido auténtico y atractivo. En lugar de depender de métodos publicitarios tradicionales, HYPR trabaja directamente con influencers que tienen conexiones profundas con sus comunidades, asegurando que las campañas se sientan orgánicas y confiables. Este enfoque impulsado por influencers ha demostrado ser particularmente eficaz tanto en los sectores de iGaming como en los deportes electrónicos, donde la lealtad de la audiencia y la autenticidad son críticas para el éxito.Josh Harvey ve esto como solo el comienzo para la expansión de HYPR en las industrias relacionadas con los juegos. «Hemos estado trabajando arduamente para establecer esta oportunidad de lanzar en los Estados Unidos, y ciertamente es solo el comienzo de las expansiones de HYPR,» dice. «Esperamos construir oportunidades para que las marcas y los talentos se conecten a nivel global, y liderar el camino en los medios de influencers a través de las industrias que amamos, incluyendo iGaming, deportes electrónicos y aprovechando los medios creativos.»A medida que HYPR continúa creciendo su presencia en Estados Unidos, también está buscando expandir su lista de talentos, asociándose con influencers que tienen seguidores sólidos en los juegos y iGaming. Al hacerlo, HYPR no solo está construyendo una potente red de creadores, sino también ayudando a las marcas a conectarse con las audiencias de nuevas y novedosas maneras.El Futuro de HYPR en iGaming y EsportsLa audaz incursión de HYPR en Estados Unidos marca un nuevo capítulo en su trayectoria, pero está claro que sus raíces en iGaming y deportes electrónicos seguirán impulsando su éxito. Al combinar el marketing de influencers con las oportunidades únicas presentadas por los juegos, HYPR lidera el camino en la creación de campañas que no solo capturan la atención, sino que también fomentan la participación a largo plazo.Con su nuevo sitio web, createdbyHYPR.com, HYPR ya está marcando tendencia en el mercado estadounidense. Su profunda experiencia en iGaming y deportes electrónicos, combinada con su enfoque innovador en el marketing impulsado por influencers, los posiciona como un jugador clave en el futuro del marketing de juegos y entretenimiento.A medida que más marcas buscan incursionar en los crecientes mundos de iGaming y deportes electrónicos, el enfoque disruptivo de HYPR seguirá empujando los límites de lo posible en el espacio del marketing de influencers. Con una sólida presencia en Estados Unidos y una visión global para el futuro, HYPR está preparada para liderar la próxima generación de medios de juegos e influencer-driven.