rewrite this title in spanish The ultimate Instagram Reels cover guide (+ free templates)
rewrite Want to create an Instagram Reels cover that really pops? We’ve got you *covered.* (Get it?) Crafting the perfect cover for your Reel video is essential to draw viewers in and keep them engaged with your content. Not only will a great cover design help your content stand out, but it will also give your followers an idea of what to expect from your videos. The best part? You don’t need to be a professional designer to create an amazing Instagram Reels cover. Let’s explore how to change your Instagram Reel covers, some templates to get you started, and how to make sure your covers look great on your feed. Get your free pack of 5 customizable Instagram Reel Cover templates now. Save time, get more clicks, and look professional while promoting your brand in style. What are Instagram Reels covers? Instagram Reels covers are still images that appear as thumbnails of your Instagram Reels video. Choosing a compelling Instagram Reels cover can help boost views and make your page more visually appealing. Here’s an example from soda brand Poppi. The brand recently launched a new flavor and have created Instagram Reels covers to match the new flavor’s color scheme, helping pull its page into a cohesive design while simultaneously grabbing attention and promoting its new product. You can choose an Instagram Reels cover from your video footage or upload a graphic or still image to set as the video thumbnail. 5 free Instagram Reels cover templates One great way to make your brand’s Instagram Reels recognizable and appealing to your audience is to use a set of Instagram templates for each video cover. By using a similar design for each Reel, you’re able to create a cohesive feed and help your content stand out. Check out these five completely free Instagram Reels cover templates to help you get started. How to add an Instagram Reels cover To help your Instagram Reels fit better in your feed, you’ll want to add an Instagram Reels cover as you create and publish your video. Follow along with this step-by-step guide to add the perfect cover for your video. Step 1: Create your Instagram Reel video First, open up your Instagram app and tap the plus sign in the bottom middle of your screen to start creating a new post. Tap Reel from the four content types, then search for your video in your camera roll or select the camera option to start recording in-app. Once you’ve uploaded or recorded your video, tap Next to move onto the next step. Step 2: Make your in-app changes On the next screen, you’ll be able to make any in-app edits or changes, like cropping the video, adding audio, changing the speed, adding text or stickers, and more. Perfect your Instagram Reel and get it ready to publish. Then tap Next. Step 3: Click Edit cover The next screen is where you can add things like tags, hashtags, polls, location geotags, your caption, and more. It’s also where you can edit your Instagram Reels cover. At the bottom of your video thumbnail, tap Edit cover to pick a good cover photo or still for your video. Step 4: Select or upload your Instagram Reel cover You can scroll through your video sequence to find a perfect still from your footage by holding the window at the bottom of the screen and swiping it side to side until you find the perfect clip to use as your cover image. Or, you can tap Add from camera roll to upload a photo or graphic you made specifically to use as a cover photo. You can also tap the Aa icon in the corner of your thumbnail to add custom text atop your Instagram Reels cover. This can help you provide context on what viewers can expect to see in your videos as they scroll through your feed. Step 5: Adjust your grid view In this section, you can also tap the Profile grid tab to see what your cover image will look like in your Instagram grid. Tap and hold the cover image to drag it around until it fits exactly how you want it to look within your feed. Using this feature is helpful if you’re using a still from the video so you can easily adjust it so the most important parts of the image are front and center. Once you’ve adjusted it to look exactly how you want it to, tap Done. Step 6: Publish your Instagram Reel You’ll be taken back to the area where you can add your caption and other elements. Make sure you fully fill out all of the most important sections, then click Share to publish your Reel. #1 Instagram Reels scheduling Plan, manage, and schedule your Instagram Reels for maximum engagement and minimal effort. It’s so easy. Start free 30-day trial How to edit/change an Instagram Reels cover If you’ve previously published Instagram Reels videos without customizing your cover photo, you can always go back and update them with eye-catching Reel cover designs. Follow along with this tutorial to get started. Step 1: Open the Instagram Reel you want to add a cover to First things first, scroll through your Instagram feed to find any videos that need a custom or updated cover photo. Tap the video to open it to full size on your phone screen. Step 2: Edit the Instagram post Tap the three dots in the top right corner of your post to access your post settings. Tap Edit down towards the bottom of the options. Step 3: Click Cover You can edit multiple elements after you publish your Instagram Reel, including your caption, tags, and location. But you can also tap Cover on your video thumbnail to make changes here. Step 4: Select or upload your custom Instagram Reel cover You’ll be brought to the same interface as when you upload an Instagram Reel for the first time. You can either scroll through your video footage until you find a still you like, or tap Add from camera roll to upload a custom Instagram Reel thumbnail to your video. Step 5: Adjust your grid thumbnail Tap over to the Profile grid area to, again, drag or crop your thumbnail until it sits perfectly centered. You want all of the videos in your Reels tab to feel cohesive, so adjusting your cover photo is a step you don’t want to miss. Step 6: Update your video Finally, once you’ve finished making your changes, tap Done in the top right corner to save them. You can now head back to your Instagram profile to see your new Reels cover in action. How to create an Instagram Reels cover photo Help your Instagram Reels stand out on your feed by creating custom cover photos that grab attention and let viewers know what to expect from your content. This is especially useful if you’ve created a series or a multi-part video thread so someone who has viewed your content can easily find more of what they’re looking for. Plus, a good Reels cover can boost engagement and views by letting your audience know exactly what types of content you share. Let’s dig into our guide to designing Instagram Reels cover photos that will help you increase your views and engagement. 1. Take advantage of graphic design software Using a graphic design tool specifically designed to help small businesses create social media graphics can be a great hack for creating visually appealing Reels covers. Some easy-to-use tools to choose from include: Check out each one to see which tool best suits your needs, then get started designing. Keep in mind, though, that you can also use some of Instagram’s built-in editing tools to add text, stickers, or drawings to your video cover. 2. Start with a Reel cover template Next, it’s a good idea to start with a template for your first few cover photos, rather than designing from scratch. You can find tons of Canva templates you can seamlessly customize to fit your video content. Plus, starting with a template helps you make sure your cover photo is the right size. An Instagram Reels cover photo should be 1080 x 1920 pixels, or an aspect ratio of 9:16. Although your Instagram page will crop the cover photo to a portion of that, you still need to make sure it’s the full size. Just put the most important elements front and center — which a template can easily help you do. 3. Make it branded Add your brand fonts, colors, logo, patterns, and more to your Instagram Reels cover photos. This helps make sure your content is easily recognizable while also creating a cohesive look and feel on your Instagram feed. If you plan to use text in your cover photo, match it to your brand fonts. Add color elements with your brand colors or use photos with your branding in them as the basis for your design. 4. Showcase your Reel focus What is your Reel about? Make it clear in your design what your Reel’s focus is so your viewer immediately knows whether they’re interested in watching it or not. You can do this by: Using a still from your video that includes the video’s main elements Adding a text overlay with a title or description of your video Zooming in on an element from your video Incorporating shapes or other elements that draw attention to an image from your video 5. Incorporate into your content creation process Don’t push your cover design creation off to the wayside as a nearly-forgotten step in your Reel publication process. Instead, make your cover design a key step. This can help make sure all of your covers match in some way while also telling a story through your content. Plus, it can make sure they don’t look hastily thrown together, and instead feel like a solid part of your strategy. 5 tried-and-true Reels cover tips from the experts Get even more out of your Instagram Reel cover design with these five expert tips for creating cover photos that will make your audience want to click and watch your videos. 1. Design with clarity and intention “Your cover should immediately communicate what the viewer will get from your Reel,” says lifestyle expert Ciara Strickland of The New Mixx. “Whether it’s a tip, tutorial, transformation, or story. Use bold, easy-to-read text paired with a clean background or compelling image that visually supports the theme.” What she’s saying is this: make it immediately known what each of your videos is about. Especially as users scroll through your feed to see your content, you don’t want to leave them guessing what you post about. (Or force them to watch your videos to find out for themselves — because believe us, they won’t.) In her content, Strickland talks mostly about clothing, as her main focus is on ungendering clothing norms and helping people find affordable style. So it makes sense that she would simply use high-quality, stunning images of her outfits as her Reels covers: 2. Consider the crop When choosing your Reels cover photo, you can move it around to make sure the most important parts are showing. This is what we mean when we say “consider the crop.” Even though your video and your cover photo need to be 1080 x 1920 pixels in size, your feed only shows a 4:5 section of that cover. So you need to make sure you highlight the most important part of your cover photo in that central area. This is Sam Speller, Founder of Kenko Tea’s big tip: “My number one rule when designing a stand-out Instagram Reels cover is to optimize for a thumbnail view with your big elements in the middle and bold.” Instagram crops Reels covers in various ways depending on whether they appear in the feed, in your profile grid, or on the Explore page, so a cover that looks perfect in one place may get cut off somewhere else. Speller shares, “We found this out the hard way when our first Reels cover — with copy in the top third — wasn’t even shown at all in profile view. Now we try to make all covers have a strong focal point — something like our best-selling matcha tin or a colorful green smoothie bowl, surrounded by a clean amount of negative space.” You can see what Speller means when you take a look at Kenko Tea’s Instagram page: Make sure you’re considering how your video cover could be cropped so that, no matter what, your main content sits perfectly framed in the center. 3. Use fonts strategically “Text placement is crucial,” Jasmine Charbonier of YourTampaBestie tells us. The travel influencer explains that where you put your text and the style of font you use can both have a major impact on reach and engagement. People scroll quickly, so your copy needs to grab them immediately. Charbonier says, “Through tons of testing, I discovered that putting the main text in the center top third of the cover works best. I try to keep text super short — 3-4 words max. Any more than that, and engagement drops off.” We can see that Charbonier practices what she preaches in her own Instagram Reel covers: Notice how she also only uses bold, sans-serif fonts in her copy. Charbonier explains, “I made the mistake early on of using fancy fonts that looked great but were hard to read. Now I stick to clean, bold sans-serif fonts.” She continues, “My go-to is Helvetica — basic but it works. The text has to be instantly readable while someone’s thumb is flying up their feed.” 4. Keep it simple Ah, the age-old rule of “KISS.” Keep it simple, stupid (or, if you prefer to be a bit nicer, keep it simple, sweetie)! Katie Breaker, Sales Director at Birdieball, explains to us, “When it comes to Instagram Reels covers, simplicity is your best friend. You only have a couple of seconds to grab someone’s attention, so the cover should be easy to understand at a glance.” Don’t bother adding in a million stickers, text overlays, drawing, elements, etc. Simplicity is what helps your audience understand what your content is about. Breaker says, “At BirdieBall, we’ve learned that using a clear, high-quality image that highlights the product or action works best. Think of it like a snapshot of what’s coming next in the video. For us, that often means showing the training aid in use or a golfer in the middle of a swing.” Other tips Breaker shares about her team’s Instagram Reel covers include: Keep the text really simple. Something like “Perfect Your Swing” works really well. It’s clear, direct, and gives people just enough of a reason to click and watch. Don’t overdo it with too many words. The idea is to make someone curious about what happens next and want to dive into the video. Make sure your style is consistent across all your Reels covers. That way, your followers recognize your content when they scroll. They start associating that style with your brand, and it helps increase engagement over time. You can take a look at Birdieball’s Instagram Reels covers below: 5. Create custom, branded covers Mimi Nguyen, Founder of Cafely, says one of her biggest tips is to create custom covers over using a random frame from your video. Nguyen explains, “I used to do that early on, and it never performed well. Now, I design custom covers in Canva or Photoshop that match our brand but still pop enough to stop the scroll. Great covers don’t just look good — they set expectations and boost click-through. A little extra design effort up front really pays off in engagement.” As you can see, their covers are simple, but beautiful and effective: Test out both options to see what works best for you, but keep in mind that most experts find success in using a high-quality image or graphic with extra design elements. Save time managing Instagram for business using Hootsuite. From a single dashboard, you can create, schedule and publish posts directly to Instagram, engage your audience, measure performance and run all your other social media profiles. Try it free today. in spanish
rewrite this title in spanish How to Leverage It for Creative Videos
rewrite TikTok’s Green Screen feature transforms content creation. This powerful tool lets creators replace backgrounds with any image or video without complicated setups. Small businesses, marketers, and content creators can now produce professional-looking videos with minimal effort. Green Screen has become one of the platform’s most popular creative tools. It ranked as a top TikTok trend in 2023, driving significant engagement across the platform. I’ve seen how visual tools like Green Screen can dramatically increase audience engagement when properly implemented. The brands I work with consistently find that creatively using platform-specific features leads to better performance than generic content approaches. This guide will show you exactly how to use TikTok’s Green Screen, provide creative applications for your marketing, and share best practices to maximize your results. Let’s start with understanding what makes this feature so valuable. What is TikTok’s Green Screen Feature? TikTok’s Green Screen feature stands out for its simplicity. At its core, it enables background replacement using any image or video, eliminating the need for physical green screen setups. This technology works through a process called chroma keying. The app detects you as separate from your background and places your silhouette over the image or video of your choice. This creates a layered effect that makes it appear as if you’re standing in front of (or inside) any scene. Green Screen has evolved from a specialized film industry technique into an accessible tool anyone can use without technical knowledge. This democratization of video effects has opened creative doors for businesses of all sizes. How Green Screen Technology Works on TikTok TikTok’s implementation differs from traditional filmmaking methods. Instead of requiring an actual green background, the app uses AI and computer vision to identify and separate you from your surroundings automatically. The technology analyzes contrast and color differences between you and your environment. It then creates a mask that preserves your image while replacing everything else with your chosen background. This happens in real-time, allowing for immediate preview and recording. For marketers, this means quick production cycles. You can test different backgrounds and concepts without investing in equipment or extensive editing. This agility proves especially valuable for time-sensitive campaigns or when testing multiple content approaches. Types of Green Screen Effects Available TikTok offers several variations of the Green Screen effect, each with distinct creative possibilities. Understanding these options helps you choose the right effect for your specific content goals. The table below provides an overview of the main Green Screen variations currently available on TikTok and their best applications: Green Screen TypeDescriptionBest Used ForStandard Green ScreenPlaces your full body over any imageProduct demonstrations, virtual travel, commentaryGreen Screen VideoPlaces you over any video clipReactions, tutorials with moving elementsGreen Screen CutoutShows only your upper body/headTalking-head content, focusing attention on faceGreen Screen DuoCreates a split-screen with two backgroundsComparisons, before/after demonstrations These variations give you flexibility to match your visual approach with your message. The right choice depends on whether you’re explaining a concept, showcasing a product, or creating entertaining content. How to Use TikTok’s Green Screen Feature Getting started with Green Screen requires no special equipment. You just need the TikTok app and a basic understanding of how to apply effects. The process takes only seconds once you’re familiar with it. The key to success lies in preparation. Having your background images or videos ready before you start recording streamlines the process and ensures better results. Let’s walk through the exact steps to create your first Green Screen video. Step-by-Step Guide to Using Green Screen Follow these straightforward steps to create your first Green Screen TikTok: Open TikTok and tap the “+” button to create a new video Tap “Effects” (the icon with stars) on the left side of the screen Select “Green Screen” from the effects categories (or search for it) Choose your preferred Green Screen variation (standard, video, cutout, etc.) Select your background from your phone’s gallery when prompted Position yourself appropriately in relation to the background Record your content as you normally would This process works nearly identically across both iOS and Android devices. TikTok provides detailed walkthroughs for this feature in their help section if you need additional guidance. Technical Requirements for Best Results While Green Screen works on most modern smartphones, certain conditions and specifications lead to better quality results. Understanding these requirements helps avoid frustration and ensures professional-looking output. The table below outlines the key technical elements that impact Green Screen quality: RequirementMinimum SpecificationOptimal SpecificationDeviceiPhone 8+ / Android 8.0+iPhone 11+ / Android 10+LightingEven lighting on subjectThree-point lighting setupBackground Image640×640 pixels1080×1920 pixelsSubject ContrastClear distinction from physical backgroundSolid-colored wall behind subject These specifications provide a starting point. Even with a basic smartphone, you can achieve decent results by focusing on good lighting and proper background contrast. As you grow more comfortable with the feature, you may want to upgrade your setup. Is Your LinkedIn Working? Just released: my new book to help professionals, entrepreneurs, and business owners maximize LinkedIn for real growth.With years of LinkedIn expertise, Maximizing LinkedIn for Business Growth offers actionable steps to build your brand, expand your network, and drive results. Start leveraging LinkedIn like never before—grab your copy now! Click the cover or button below to buy on Amazon. Creative Ways to Use Green Screen on TikTok The true power of Green Screen comes from creative application. Beyond novelty use, this feature offers strategic advantages for businesses and creators trying to stand out in crowded feeds. Green Screen enables content that would otherwise require expensive production. Small businesses can now create professional-looking advertisements, educational content, and entertaining videos that previously needed studio facilities. Let’s examine specific approaches that work particularly well across different contexts and industries. Marketing Applications for Green Screen Green Screen creates powerful marketing opportunities across many industries. The feature allows businesses to create content for social media that stands out while maintaining brand consistency. The versatility of TikTok’s Green Screen makes it valuable for various social media trends that drive engagement and visibility. Here’s how different industries can leverage Green Screen for marketing: IndustryGreen Screen ApplicationExampleRetail/E-commerceVirtual product showcasesPlacing products in aspirational settingsTravelDestination previewsTour guide appearing at various locationsReal EstateProperty walkthroughsAgent appearing in different rooms/propertiesEducationVisual explanationsTeacher appearing with diagrams/chartsRestaurantsMenu showcasesStaff appearing alongside menu items These applications work because they combine the personal connection of seeing a real person with the context-setting power of customized backgrounds. This creates more meaningful engagement than static images alone. Educational Content with Green Screen Education thrives on TikTok, and Green Screen enhances learning experiences. Educators, trainers, and course creators use this feature to make complex information more digestible and engaging. Green Screen helps explain abstract concepts by placing the presenter directly alongside visual aids. This creates stronger cognitive connections than separate slides or diagrams would allow. Effective educational uses include: Explaining data by standing in front of charts or graphs while highlighting key points. Demonstrating historical events by appearing in images from that period. Teaching languages with visual vocabulary appearing around the instructor. Breaking down complex processes with step-by-step visuals behind the presenter. These approaches work because they combine verbal explanation with visual context, addressing multiple learning styles simultaneously. The presenter’s presence adds a human element that increases retention and engagement. Entertainment and Storytelling with Green Screen Entertainment content benefits enormously from Green Screen capabilities. Creators can transport themselves anywhere, interact with fictional elements, and create narrative-driven content with minimal resources. Storytelling becomes more immersive when creators can visually place themselves in the story’s setting. This creates higher emotional engagement than simply describing scenarios. Popular entertainment applications include: comedy skits with multiple settings reaction videos placed over other content transformation videos using background changes to show “before and after” character-based content where backgrounds help establish the fictional world These approaches succeed because they expand creative possibilities while maintaining the authentic, low-production-value aesthetic that resonates on TikTok. The contrast between real people and clearly artificial backgrounds often adds charm rather than detracting from quality. Green Screen Best Practices for Better Content Creating quality Green Screen content requires attention to detail. Small adjustments in technique can dramatically improve results, creating more professional and engaging videos. The most successful Green Screen content strikes a balance. It leverages the feature’s capabilities without letting technical aspects overshadow the message. Remember that content relevance still trumps production value. Let’s examine specific techniques that elevate Green Screen content. Lighting Tips for Green Screen Videos Lighting makes or breaks Green Screen quality. Poor lighting creates jagged edges, color bleed, and inconsistent background replacement that distracts viewers. Follow these lighting principles for cleaner Green Screen results: Use even, diffused lighting on your face and body to minimize shadows Avoid backlighting that creates silhouettes or halos around your edges Maintain distance between yourself and your physical background to reduce shadow interference Match lighting direction with your virtual background for more natural integration Test different times of day if using natural light to find optimal conditions These principles matter because lighting inconsistencies create visual disconnects. When your lighting matches the virtual background’s lighting direction and quality, viewers subconsciously perceive the composite as more natural. Common Mistakes to Avoid Even experienced creators make mistakes with Green Screen. Understanding these pitfalls helps you avoid them and create more professional content from the start. Here are the most common Green Screen errors and their solutions: Common MistakeWhy It HappensSolutionClothing blending with backgroundWearing colors too similar to virtual backgroundCheck background first, then choose contrasting clothingJagged edges around subjectPoor lighting or background contrastImprove lighting and use solid-colored physical backgroundUnconvincing integrationMismatched perspective or lightingChoose backgrounds with matching perspective and light directionHair/detail lossComplex hair/accessories confusing the algorithmUse additional rim lighting to define edges clearly Avoiding these mistakes significantly improves production quality. The goal isn’t perfect photorealism, but rather eliminating distractions that pull viewers out of your content. Measuring Success with Green Screen Content Like any content strategy, Green Screen implementation should be measured and optimized over time. Tracking performance helps identify what works for your specific audience and refine your approach. Green Screen use contributes to engagement when properly executed. Content using interactive elements like Green Screen can increase engagement by making the material more visually interesting to viewers. Engagement Metrics to Track When evaluating Green Screen content performance, focus on these key metrics: View duration – How long viewers watch before scrolling (compared to non-Green Screen content) Comment rate – Percentage of viewers leaving comments (indicates higher engagement) Share count – Number of shares (suggests content resonates enough to pass along) Profile visits – Increase in profile visits after Green Screen content (shows heightened interest) Follow conversion – New followers gained through Green Screen content These metrics provide insights beyond simple view counts. They help identify whether Green Screen enhances or detracts from your message. Monitor these numbers alongside your TikTok stats to see the full picture. A/B Testing Different Green Screen Approaches Systematic testing reveals what works best for your audience. Create variations of similar content—one using Green Screen and one without—to measure the feature’s impact. When conducting A/B tests with Green Screen content, consider testing: Test ElementVariables to CompareWhat It RevealsBackground TypeStatic image vs. video backgroundWhether motion enhances or distracts from messageBackground ComplexitySimple vs. detailed backgroundsOptimal visual complexity for your contentSubject SizeFull body vs. upper body onlyHow subject framing affects engagementGreen Screen TypeStandard vs. cutout vs. duoWhich variation resonates best with audience These tests provide actionable insights for future content. Once you identify patterns in what performs best, incorporate those elements into your regular content strategy. The Future of Green Screen on TikTok TikTok continuously evolves its creative features. Understanding potential directions for Green Screen helps you stay ahead of trends and prepare for new opportunities. As AI and computer vision improve, we’ll likely see more sophisticated background replacement capabilities. These advancements will create even more possibilities for creative content. Upcoming Feature Enhancements Based on TikTok’s development patterns and industry trends, several enhancements may come to Green Screen soon: Improved edge detection for more natural subject integration Real-time lighting adjustment to match subject with background lighting 3D background interaction allowing creators to appear to touch elements Multi-person Green Screen supporting multiple subjects simultaneously These potential improvements would address current limitations and expand creative possibilities. Staying aware of these developments helps you prepare content strategies that leverage new capabilities as they arrive. Integration with Other TikTok Effects The most exciting possibilities come from combining Green Screen with other TikTok effects. This layering creates unique visual experiences impossible with any single feature. Watch for increased integration between Green Screen and content creation tools like motion tracking, augmented reality elements, and voice modification. These combinations will enable entirely new content formats. For example, combining Green Screen with AR face filters could allow creators to appear as transformed characters in custom environments. Pairing Green Screen with motion tracking could enable interactive elements that respond to creator movements. These integrations will continue blurring the line between creator and environment, opening new storytelling and marketing opportunities for brands willing to experiment. Conclusion TikTok’s Green Screen feature offers significant creative advantages. It enables professional-looking content without expensive equipment, opens new storytelling possibilities, and helps brands stand out in crowded feeds. The technical simplicity combined with creative flexibility makes Green Screen accessible for creators at any level. Even beginners can achieve impressive results by following the best practices outlined in this guide. For marketers, Green Screen represents an opportunity to create more engaging, distinctive content that resonates with TikTok’s audience. When thoughtfully implemented, it can significantly improve content performance metrics. Ready to get started? Here are five quick tips: Start with simple backgrounds before attempting complex ones Ensure good lighting on yourself before recording Choose backgrounds that enhance rather than distract from your message Test different Green Screen variations to find what works for your content Measure performance to refine your approach over time The most successful Green Screen content balances technical quality with authenticity. Focus on creating value for viewers, and use the feature to enhance—not replace—your core message. Actionable advice for your digital / content / influencer / social media marketing. Join 13,000+ smart professionals who subscribe to my regular updates. in spanish
rewrite this title in spanish From Tech Headaches to Seamless Support: IT Services for Johnson Residents
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Keeping up with technology feels overwhelming for many of us. Whether you’re a small business owner in Johnson County trying to maintain a reliable network, a student in need of home tech support, or a homeowner experiencing connectivity issues, technology struggles can bring everything to a frustrating halt. But here’s the good news—there’s help available right where you are.
This guide is your go-to resource for maximizing the IT services offered in Johnson County, Indiana. From resolving common technical issues to exploring essential IT solutions, you’ll find everything you need to navigate and utilize these services effectively. Why IT Support Matters in Johnson County Technology is central to our lives. It plays an essential role in how Johnson County residents run businesses, connect with others, and stay entertained. But when these critical systems break down, professional IT support can make all the difference. Locally available services provide faster resolutions to your issues while offering the convenience of personalized care. Most importantly, they ensure you spend less time stressed about technology and more time focusing on what truly matters.
Whether you’re dealing with network issues, software glitches, or security concerns, the right IT service provider can take you from frustration to resolution quickly and efficiently.
How to Identify Common IT Challenges Before we explore the IT solutions available in Johnson County, it’s helpful to identify the most common tech issues you might face: Troublesome Internet Connections Struggling with spotty Wi-Fi or slow download speeds? Connectivity challenges are one of the most common tech frustrations. Device Setup and Installation Bought a new gadget but not sure how to set it up? Incorrect installation can prevent devices from functioning at their best. Data Security Concerns From businesses managing sensitive customer information to families protecting their personal data, cybersecurity concerns are on the rise. Software Issues Applications crashing unexpectedly, slow system performance, or compatibility issues can constantly disrupt your workflow. Cloud Storage and Backup Problems Lost files? Trouble accessing shared folders? Cloud storage mishaps can bring your productivity to a grinding halt. Understanding these challenges will help you better communicate your needs when reaching out to an IT service provider.
Exploring Available IT Services in Johnson County Here are some of the key IT services available locally that can address common frustrations: Network Setup and Troubleshooting Struggle with buffering videos or weak Wi-Fi signals? Providers in Johnson County can optimize your network for seamless performance. Managed IT Services for Businesses Many providers specialize in helping small businesses with managed IT services. This could include monitoring your systems, managing data uptime, and offering consistent support when issues arise. Home Tech Assistance From setting up smart home devices to troubleshooting printers, residents can access professional support for nearly any home tech issue. Cybersecurity Protection Keeping your data safe is crucial. IT professionals in the area offer security assessments, firewall setups, and malware removal services to ensure your network stays protected. Cloud Solutions IT experts can help you leverage cloud technology for easier collaboration, file storage, and backups, whether you’re managing a business or a household. Data Recovery Services Accidentally deleted files? Local IT providers can assist with recovering lost data and creating robust backup systems to prevent future mishaps.
Start Tackling Your Tech Challenges Today Whether you’re a business leader navigating enterprise tech systems or a homeowner troubleshooting everyday gadgets, professional IT services in Johnson County are here to help. By identifying your needs, exploring local options, and maintaining your systems proactively, you can transform your tech experience.
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rewrite this title in spanish #750: Announcement Episode! 📣 A BIG Change After 12 Years – Amy Porterfield
rewrite Listen on… Here’s how the podcast is evolving to meet you where you are now and supporting you in reaching your next big milestone.
After over a decade of podcasting and 16 years in the online marketing world, it’s time for something new! I’m thrilled to announce that Online Marketing Made Easy is evolving into The Amy Porterfield Show 一 and this transformation is all about meeting you exactly where you are in your entrepreneurial journey. Just like you, I’ve grown, changed, and evolved. While I started this podcast to help aspiring entrepreneurs escape their 9-to-5s, I see that many of you have already taken that leap. Now you’re asking “what’s next?” and “how do I take my business to the next level?” That’s exactly why this shift feels so right. Get ready for deeper conversations, behind-the-scenes insights, and expert guests who will help guide you through the next phase of your business growth. We’re talking about everything from scaling your team to building a business that truly supports your dream lifestyle. In this episode, we discuss: (1:15) Why it’s time to evolve and create something new (3:20) What’s staying the same and what’s changing with the new show (5:00) A sneak peek at upcoming episodes and exciting episode topics (7:37) The real reason behind this shift and how I plan on helping you reach your next big milestone Listen in and get ready for an elevated experience with The Amy Porterfield Show, coming in early March 2025! Click here to listen!
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Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now! !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version=’2.0′; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,’script’, ‘https://connect.facebook.net/en_US/fbevents.js’); fbq(‘init’, ‘397525423930890’); fbq(‘track’, ‘PageView’); !function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod?
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rewrite this title in spanish Meta Launches Ray Ban AI Glasses in More Regions
rewrite Meta’s Ray Ban AI glasses are now available to a lot more users, with Meta launching the device in Mexico, the UAE and India, in its biggest hardware expansion yet.
Consumers in each region will now be able to get their hands on a pair of Meta’s increasingly popular connected wearables, which have taken off since Meta added live AI capabilities in December last year. Meta’s Ray Bans will be equipped with AI in all of these new markets.
As reported by Upload VR: “The expansion of Meta and EssilorLuxottica’s smart glasses business into India, Mexico, and the UAE almost triples the market reach, mainly given the enormous population of India.” Though, as Upload VR also notes, India’s digital connectivity and accessibility options are not as developed as other markets, which could impede take-up. But even so, bringing its popular AR glasses to more users will help to expand its audience reach, which will also help to establish Meta as a leader in digital wearables, and build its foundation on such ahead of its coming AR push. Which is where the competition is set to really heat up.
Apple has already launched its first-gen AR headset, and it’s planning a more slimmed-down, day-to-day wearable device, while Snapchat’s also still developing its own AR glasses.
Snap could have some advantages in this respect, due to the cool factor of the app, which was reflected in the initial popularity of its camera-equipped Spectacles when they were launched back in 2016. Though Snap’s AR glasses, at this stage at least, also look to have lesser technical specs than others, which could see it lose out in the AR race.
Google also previewed its own AR glasses at its I/O conference this week. And while the actual glasses displayed were a prototype version, Google’s working with Gentle Monster and Warby Parker, to create more stylish wearables, as it looks to stake its own claim in the emerging AI-powered smart glasses market.
So Meta’s definitely going to have a lot of competition, which is why expanding to more markets now, and getting first-mover advantage, could help Meta build a more functional, valuable distribution network ahead of the next push. And Meta’s Ray Ban glasses are cool, they’re good-looking, and amid the broader AI rush, you can see why they’re gaining traction. On that front, it’s also notable that Meta’s also now referring to them as “AI glasses,” not “smart glasses,” in its official listings. The broader expansion in availability is a significant step, and it’ll be interesting to see whether it has a significant impact on Meta’s Reality Labs sales figures for the rest of the year. in spanish
rewrite this title in spanish 13 top social listening tools, plus tips for better insights
rewrite Social listening tools help marketers track real-time conversations about their brand, audience, and competitors. What once took focus groups and surveys can now be done with a few clicks, revealing the insights that matter most about your brand reputation, audience, and competitors. In this post, we review 13 of the best social media listening tools to help you choose the right one for your needs. Bonus!!! Discover the best way to gather insights and intel from your audience, competitors, industry, and favorite aspirational brands in our complete guide to advanced social listening. What are social listening tools? Social listening tools are platforms that track conversations about your brand, competitors, or industry across social media, blogs, forums, and the web. They help marketers analyze sentiment, identify trends, and uncover insights to improve content, campaigns, and customer experience. These tools search across multiple social platforms and compile all relevant social data in one location so you can get the full picture of what people are saying in just one screen. The main reasons for using social listening tools are to monitor brand health and campaign performance, conduct competitive analysis, and gain valuable audience insights. Also, these tools play an important role in crisis management and prevention. Paige Schmidt Social Engagement Coordinator at Hootsuite What is social listening? Social listening is the practice of using social tools to monitor what people are saying about your brand online. It’s also an important form of competitor research. Social listening works by tracking mentions of your brand (both tagged and untagged) and your competitors online, along with relevant keywords and hashtags. You can then access all of this information in one place to get actionable insights into the social media conversations around your industry and brand. One of the greatest benefits is understanding what people are saying and thinking in real-time. Social media listening tools collect that data so you always have it handy. Psst: Want to dive deeper into this subject? We’ve got a whole blog post on what social listening is and why it matters so much for brands. The top social listening tools, side by side We’ve compared the top 13 tools — from free options to enterprise platforms — so you can quickly evaluate features like sentiment analysis, real-time alerts, and historical data access. ToolPlatforms CoveredSentiment AnalysisReal-Time AlertsHistorical DataPricing HootsuiteAll major platforms + Bluesky✅ Enhanced, with Quick Search✅✅ 7-day Quick Search + Brandwatch integrationFrom $99/month Talkwalker30+ social + 150M sites✅ AI-powered, multilingual✅✅ Up to 2 yearsContact for quote Brandwatch100M+ sites, 1.7T conversations✅ NLP + visual & geo analysis✅✅ From 2010Contact for quote Sprout SocialMajor platforms✅ Word clouds + AI Assist✅✅ Up to 7 days (X); varies by platformFrom $199/user/month MeltwaterSocial, news, forums, TV, podcasts✅ Visual + emotion recognition✅✅ 15-month archiveContact for quote Sprinklr30+ social + 1B websites✅ GenAI-powered sentiment✅ Smart Alerts✅ Extensive archiveContact for quote Brand24Major social + blogs/news/forums✅ Real-time + emotion tracking✅❌ ~1-year storageFrom $119/month BuzzSumoMedia + web (limited social)❌ (No advanced sentiment)✅ (via alerts)✅ 5-year content archiveFrom $159/month KeyholeSocial + hashtags, mentions, influencers✅ Sentiment over time✅✅ X back to 2015 (on request); others more limitedContact for demo/pricing LaterInstagram only✅ For IG only✅ IG alerts❌ Platform-limitedEnterprise add-on only Google AlertsWeb only❌✅ Email alerts❌ No historical archiveFree Social MentionBlogs, news, limited social✅ Basic sentiment❌❌Free AnswerThePublicGoogle/TikTok/YT queries❌❌❌Free (3 searches/day) How to choose the best social listening tool Choosing the best social listening tool depends on your goals. If you’re looking for an affordable, easy-to-use option that also integrates with publishing and analytics, Hootsuite is a smart choice. Enterprise users needing advanced sentiment models or massive historical data may lean toward Brandwatch or Talkwalker. 1. Your business size and goals Are you a solo marketer looking to track mentions, or a large brand managing multiple campaigns and regions? Tools like Hootsuite are ideal for growing teams that want flexibility, while platforms like Sprinklr or Brandwatch may be better suited for global enterprise needs. 2. The platforms you need to monitor Some tools (like Later) specialize in one channel, while others offer broad coverage across social, forums, blogs, and news. Make sure your tool supports the networks where your audience actually engages. 3. Real-time vs. historical insights If you’re focused on trend tracking and crisis prevention, look for real-time alerts and recent sentiment data. For deep research or long-term reporting, tools with access to years of historical data (like Brandwatch or Talkwalker) may be a better fit. 4. Ease of use and technical skill Some tools require Boolean logic or complex dashboard setup. Others — like Hootsuite — are built for marketers who want fast, actionable insights without a steep learning curve. 5. Your budget Free tools can be a great way to start, but they usually come with limitations in scope, sentiment tracking, or data volume. Platforms like Hootsuite or Brand24 offer a good balance of features and affordability, while high-end platforms provide deeper customization and data access at a higher cost. TL;DR: If you want fast insights, easy setup, and room to grow, Hootsuite gives you a solid foundation and integrates with advanced tools like Brandwatch and Talkwalker if you need to scale later. Best all-in-one social listening tools 1. Hootsuite Hootsuite actually offers a couple of different social listening features depending on the size of your brand and how much social data you need to analyze. That’s on top of comprehensive social media management tools, including scheduling to all major social networks, easy social media analytics, and audience engagement tools. Listening Every Hootsuite plan includes everything you need to get started with social listening. Use Quick Search to discover trending hashtags, brands, and events anywhere in the world, or dive deeper for personalized insights on your brand. You can track mentions of your brand, your top competitors, your products — up to two keywords tracking anything at all over the last seven days. Plus, you can use Quick Search to analyze things like: Key metrics: Are more people talking about you this week? What’s the vibe of their posts? Hootsuite Listening doesn’t just track what people are saying — it uses enhanced sentiment analysis to tell you how they really feel. Top themes: How are people talking about you? What are the most popular positive and negative posts about? Which other conversations are you showing up in? Results: Ready to get into specifics? The results tab will show you a selection of popular posts related to your search terms — you can filter by sentiment, channel, and more. PS: Hootsuite Listening now integrates with Bluesky! This means that you can easily analyze insights from the hottest emerging platform straight from your Hootsuite dashboard. Pricing: Starting at $99/month. Best for: Hootsuite is ideal for teams that want integrated social media management and listening in one intuitive dashboard. It offers user-friendly tools and upgrade paths to advanced insights tools like Talkwalker. #1 Easy Social Listening Brand mentions, trending topics, and sentiment at your fingertips. Enhance your social strategy with the insights that matter. Start free 30-day trial Hootsuite Advanced Analytics Hootsuite Advanced Analytics is primarily a tool for tracking the ROI of your social marketing strategy and the business impact of your social media posts. However, it also contains a competitive analysis component, which earns it a spot on our list of social media listening tools. Hootsuite Advanced Analytics lets you analyze your competitors’ audience and content strategy on Facebook, Instagram, and X (formerly Twitter). Key social data sources include audience stats, engagement, and hashtag use. Pricing: Advanced Analytics is available as an add-on to Hootsuite Enterprise plans. Pricing is available on request. 2. Talkwalker by Hootsuite Talkwalker’s social listening data library covers over 30 social media platforms (including emerging platforms like Bluesky) and over 150 million websites across 239 countries and regions. With more than 50 advanced filters, you can segment your social media channels and identify the right audience to monitor. This powerful social listening tool allows you to understand the full impact of your online conversations by measuring engagement volume, reach, sentiment, and more. It incorporates Blue Silk GPT for AI analysis. Pricing: Pricing is available upon request. Best for: Talkwalker is best suited for global brands that need multilingual sentiment analysis, trend tracking, and visual content recognition across massive data sets. Popular social listening tools 3. Brandwatch Brandwatch uses a library of 1.7 trillion historical conversations from 2010 to help brands track industry trends online. More than 501 million new conversations are added every day. Brandwatch provides access to conversations from more than 100 million sites and can integrate your own customer data. You can track key social listening metrics like brand awareness, social sentiment, and social share of voice. For even easier tracking of your social listening queries, you can integrate Brandwatch into your Hootsuite dashboard. Pricing: Pricing for this enterprise-level social listening tool is available upon request. Best for: Brandwatch is a top-tier choice for enterprise teams focused on deep research and historical analysis, but with a steeper learning curve and heavier lift for setup and query building. 4. Brand24 Brand24 is an AI-powered social listening tool that covers the major social platforms as well as blogs, news sites, and other online sources. It lets you track trends in reach and brand awareness, and set up alerts for critical notifications. You can also gain valuable insights into social sentiment. Plus, the influence score lets you identify top influencers and creators in your niche. Create reports you can easily share across your team and with company leaders. Pricing: Starting at $119/month after a 14-day free trial. Best for: Brand24 is great for small businesses seeking fast, affordable social listening, offering strong basics but limited historical depth and scalability. 5. Sprout Social Sprout Social helps you track conversations about your brand, understand your audience demographics, and identify influencers in your niche. Hashtag and mention monitoring, along with sentiment analysis, are baked into the solution. However, unlocking more detailed social listening is only available via an add-on. Sprout Social’s Listening Topics automatically retrieve historical data (up to 7 days on X), with coverage varying by platform. See how Sprout Social compares to Hootsuite. Pricing: Starting at $199/user/month after a 30-day free trial. Best for: Sprout Social is a solid fit for mid-sized teams that prioritize user experience and lightweight listening, though it may lack the depth needed for advanced use cases. 6. Buzzsumo Buzzsumo is a tool that helps brands monitor major media mentions. They can set up alerts for mentions of their own brand or industry trends to stay aware of upcoming trending topics and changes. Buzzsumo has an archive of over 8 billion articles from the past five years to analyze and search for your queries. You can monitor brand mentions and track alerts about your competing brands, too. Pricing: Starting at $159/month. Best for: Buzzsumo is useful for monitoring media mentions and content trends, though it lacks true social listening capabilities like sentiment or influencer tracking. 7. Keyhole Keyhole offers a social listening tool that tracks keywords, mentions, and hashtags across multiple platforms. It graphs trends over time along with social share of voice. Keyhole even tracks the sentiment in every mention and changes over time. Additionally, the tool helps identify key influencers in your niche and compares the performance of the various influencers you identify. Keyhole offers historical data for X dating back to 2015 (available on request), while other platforms have more limited data. Pricing: Pricing is available after booking a demo. Best for: Keyhole is a helpful tool for tracking campaigns, hashtags, and influencers. It’s best for short-term or channel-specific insights rather than ongoing strategy. 8. Later Later is another social media management tool that offers a number of features — social listening included. Later’s social listening and monitoring tools showcase data like mentions, top posts, sentiment, and more, but they’re only available for Instagram. If you rely heavily on Instagram, this could be a good tool for you, but you might want to look elsewhere if you need data from additional platforms. Pricing: Social listening is available as an add-on to Enterprise accounts. Pricing is available upon request. Best for: Later offers a simple add-on for Instagram listening. It’s effective for single-platform use, but not a full listening solution. 9. Meltwater Meltwater allows unlimited searches over a rolling 15-month archive so you can identify trends and yearly cycles. Beyond social and web sources, Meltwater data includes TV, radio, podcasts, and other media sources. Within Meltwater, you can build custom dashboards, analyze sentiment, and use image recognition tools. Pricing: Pricing is available on request. Best for: Meltwater is well-suited for PR and comms teams managing both news and social media, though its breadth may overwhelm smaller teams or single-channel users. 10. Sprinklr Sprinklr offers a few different types of tools, from social media management to analytics and insights. Its social listening capabilities are a part of its “Insights” suite and give users access to data from more than 30 social and digital channels. Monitor billions of customer conversations, detect reputation crises, create reports, and compare your performance to your competitors. Pricing: Pricing is available upon request. Best for: Sprinklr is built for enterprises that need massive scale, real-time crisis detection, and AI insights. Still, its complexity and price point may be overkill for most marketers. Free social listening tools If you’re not ready to invest in a paid solution, there are free social listening tools that offer basic features like brand monitoring and keyword alerts. These tools are ideal for startups or solopreneurs getting started with brand monitoring online. The best free social listening tools include: Google Alerts – monitors web mentions and sends email summaries. Social Mention – tracks basic sentiment and brand mentions across blogs and forums. AnswerThePublic – surfaces trending search queries to inform your content strategy. 11. Google Alerts Google Alerts is a free and easy-to-use tool for setting email alerts for certain keywords. If Google scans a news article or social media post and sees your keyword, you’ll receive an email notification with a link. This is a great way to keep an eye on brand and industry updates, ensuring you’re alerted immediately. Best for: A lightweight, no-cost way to monitor mentions on the web, but far too limited for serious brand or competitor analysis. 12. Social Mention Social Mention, a tool from Brand Mentions, is a free social media monitoring tool that allows you to keep an eye on brand and competitor mentions online. Discover conversations around your brand and your product or service so you can gauge sentiment, find customer pain points, and more. Brand Mentions has a premium service starting at $79/month with a free trial, but Social Mention itself is a free tool. Best for: A free tool that’s easy to try, but minimal in depth, coverage, or reliability compared to modern platforms. 13. AnswerThePublic AnswerThePublic is a free tool from digital marketing expert Neil Patel that lets users search for different queries across platforms like Google, YouTube, TikTok, and more. This tool is perfect for creating content ideas that perfectly answer your target audience’s questions. While you can sign up for a premium account for more search queries starting at $11/month, users also get three search queries a day, completely free. Interested users can also pay a one-time lifetime fee of $119 to get permanent access to the tool without a subscription. Best for: This tool is great for surfacing content and search ideas, but not a listening tool in the traditional sense. Why social listening matters (with real results) Social listening isn’t just about tracking mentions: it’s about turning social data into real business outcomes. Whether you’re managing brand reputation, creating content, or empowering employees, the right listening tools help you make faster, smarter decisions. Here’s how three Hootsuite customers are putting social listening into action: Crisis prevention and reputation management During a major rebrand following a merger, Corewell Health used Hootsuite Listening and Advanced Analytics to monitor how people were responding across 21 hospitals and hundreds of accounts. The team identified spikes in negative sentiment and quickly adjusted their messaging and media outreach. Results: 50% reduction in negative sentiment 2.5x the industry average engagement rate 3M+ impressions through employee advocacy using Hootsuite Amplify Audience insights One NBA team used Hootsuite with Talkwalker to analyze fan sentiment and engagement patterns during the off-season. They discovered that fans preferred authentic, behind-the-scenes content over promotional posts and reshaped their strategy accordingly. Results: 352% increase in social video views 46% increase in impressions A new full-time content role approved to expand the strategy Share of voice and employer brand growth Colliers combined Hootsuite’s publishing and listening tools with Amplify to expand their reach and measure the impact of employee advocacy. By tracking sentiment, engagement, and share of voice, they improved both brand visibility and internal engagement. Results: 229% increase in social media impressions 9.5M people reached in Canada through organic social Recognized as Canada’s #1 commercial real estate website, with social traffic playing a key role 6 tips for using social listening tools Want to know how you can make the most of these social listening tools? These six tips can help you gather great consumer insights for your brand. 1. Get in early on trends When you monitor specific keywords in your industry, you’ll be one of the first to know about emerging trends. For example, let’s say you run a small business selling candles and monitor keywords about “scents.” You’ll be able to quickly identify patterns among scents mentioned online, discover popular new ideas for upcoming products or figure out scents that people don’t like that you’d want to avoid. 2. Keep an eye on competitors Tracking mentions of your competitors gives you valuable insights into their social media presence, industry trends, and customer sentiment. And monitoring your competitors’ brand names gives you insights into information like: Competitor media mentions Competitor announcements Competitor online performance Sentiment around your competitors New product/service/feature launches By keeping an eye on your competition, you can easily keep up with what they’re doing and even improve on it. 3. Find opportunities for engagement Monitoring your brand mentions helps you find authentic opportunities for social media engagement. Make sure you respond to everyone who mentions your brand, whether you thank them or offer a useful suggestion. You can also keep an eye on the conversation to understand the social communities where people talk about your brand. 4. Measure brand sentiment Keeping an eye on customer feedback and sentiment helps you understand how people feel about your brand, your product/service, and your industry without speaking to them directly. But more than just measuring sentiment, you want to do something about the insights you’re getting. If the conversation about your brand turns towards negative sentiment, you can take action before things reach crisis level and put your crisis management plan into effect. If something is going unusually well, you can throw some budget into a dedicated marketing campaign to keep riding that wave. 5. Identify pain points See what customers are complaining about online about your industry or product/service. Can you release a new product or feature to resolve some of those pain points? Keeping your finger on the pulse of customer conversations can help you find even more opportunities for your business, increasing interest, sales, and a positive customer experience. 6. Get familiar with the lingo Social listening platforms often use technical terms that aren’t always intuitive, especially when it comes to setting up queries or interpreting results. Here’s a quick glossary to help you navigate the most common features and metrics. Sentiment analysis
The process of determining whether social media mentions are positive, negative, or neutral, helping brands understand public perception in real time. Share of Voice (SOV)
A metric that shows how often your brand is mentioned online compared to your competitors, typically expressed as a percentage of total mentions. Trend detection
A feature that spots emerging topics, hashtags, or phrases based on changes in volume over time — useful for jumping on viral moments or identifying early patterns. Boolean search
A way to create complex listening queries using operators like AND, OR, and NOT. Allows you to refine searches to include or exclude specific words or phrases. Listening topic
A group of related keywords, hashtags, or brand mentions that a tool monitors — often customizable so you can focus on campaigns, competitors, or products. Real-time alerts
Notifications triggered by sudden spikes in brand mentions, negative sentiment, or keyword activity — useful for identifying crises or high-impact conversations as they happen. The more familiar you are with these terms, the easier it’ll be to customize your social listening strategy (no steep learning curve required). Frequently asked questions about social listening tools What are the best social listening tools?
The best social listening tools include Hootsuite, Talkwalker, Brandwatch, Sprout Social, and Meltwater. Each offers unique strengths, from real-time alerts to advanced sentiment analysis. The right choice depends on your goals, team size, and budget. Is there a free tool for social listening?
Yes. Free tools like Google Alerts, Social Mention, and AnswerThePublic offer basic social listening features. They’re useful for simple brand monitoring or content research, but lack the advanced insights and automation available in paid platforms. How do social listening tools work?
Social listening tools track conversations about your brand, competitors, or industry across social media and the web. They analyze mentions, hashtags, and sentiment to uncover trends, measure brand perception, and inform marketing decisions. Which social listening tool is the easiest to use?
Hootsuite is one of the easiest social listening tools to use, especially for marketers already managing social posts. It offers a simple dashboard, built-in sentiment analysis, and optional upgrades for deeper insights. Hootsuite makes it easy to monitor social media conversations and keywords, so you can focus on taking action on the insights available. Try it free today. in spanish
rewrite this title in spanish How to Do It Right
rewrite Consumers today expect to see content tailored to their preferences, behaviors, and interests. 71% of consumers demand personalized experiences. Brands that fail to meet that expectation run the risk of losing engagement and sacrificing conversions among their audience members and customers. Content personalization offers a way for businesses to deliver highly relevant experiences, which can increase customer loyalty, improve engagement rates, and support revenue. To help deliver personalized content in a sustainable way for your business and business goals, I have put together a content personalization guide. In this guide, I will walk you through what content personalization is, why it matters for you and your business, and how your business can implement it effectively. First, let’s define content personalization, and what it looks like in different business contexts. What is Content Personalization? Source Content personalization is tailoring your digital content to specific, individual users according to audience behavior, preferences, and demographics. While content is developed for target audiences as a matter of course, content personalization takes it one step further and develops relevant content to entice specific customers or audience segments. Personalized content is a useful practice to bring into your marketing strategies, because it enhances user experience, improves audience engagement, and has the ability to increase conversion rates and change a potential customer to a loyal customer. By using personalization strategies, you can build customer loyalty and help convert more effectively than generalized marketing practices. Why Content Personalization Matters Source 80% of consumers are more likely to buy from brands offering personalized experiences. Just as consumers are more likely to connect with an influencer than a generic ad, consumers may be more likely to make purchases from brands who go the extra mile and exercise personalization capabilities. Personalized content can also increase user engagement, while improving brand loyalty and customer retention. Individual customers add up quickly, so placing an emphasis on personalized content in your audience’s customer journey can rapidly improve your numbers. Content personalization drives higher conversion rates, as well, by delivering relevant offers and recommendations. User behavior can significantly impact customer expectations, and tailoring experiences can help improve customer satisfaction, thereby improving conversion rates. Brands also benefit from producing personalized content through differentiation; not all brands are on the cutting edge of tailoring content to match user behavior, so you can quickly set yourself apart from competitors who are still only offering generic content rather than personalized experiences. Key Components of Content Personalization Source Personalized content has a series of key components that are necessary to achieve ideal personalization efforts. These key components require you to gather information before diving into actually developing subject lines and other personalization efforts. Key components include: Data Collection: Data collection involves gathering user data, which includes user behavior, user demographics, and the context of user behavior. Segmentation & Targeting: Segmentation and targeting involves grouping different users based on shared characteristics, in order to streamline your personalization efforts. AI & Machine Learning: Artificial intelligence can be an invaluable tool when automation personalization, and predictive analytics are just one way to make good use of artificial intelligence as you develop personalized content. Dynamic Content Delivery: Over a customer lifetime, there will be countless real-time user interactions, and it is important to adapt that content quickly. Privacy & Ethical Considerations: Compliance with all best practices and GDPR, CCPA, and user data privacy and ethics requirements is essential to make sure that your personalization efforts are not actively harming your brand, rather than helping it. Popular Content Personalization Methods Personalization engines are one way to personalize your content, but there are other popular personalization methods you can use to make use of your customer data platforms. Each of these methods can be useful for brands, but each offers a different approach, and can even be used to address specific contexts or ideas. Some of the most popular methods include: Collaborative Filtering: Collaborative filtering makes use of behavior on an individual level to recommend content based on similar users’ behavior. Content-Based Filtering: Content attributes can also be matched to user preferences, to develop stronger relationships with your audience and create more dynamic content. Rule-Based Personalization: Predefined rules offer a great way to target personalized content. Predefined rules can include location-based offers, and personalized product recommendations according to past purchases. AI-Driven Personalization: Personalized product recommendations and personalized content can both leverage machine learning to create real-time customization. Omnichannel Personalization: Omnichannel personalization allows you to deliver personalized experiences across multiple touchpoints, from email lists to mobile devices, and more. Further Reading: Content Personalization: What It Is and 9 Ways to Use It for Your Marketing How to Implement a Content Personalization Strategy Source Whether you are focusing personalization efforts on your mailing list or other content, personalized recommendations and content requires some upfront planning. To help implement your ideal content personalization strategy, I have put together six important steps. First, make sure you: 1. Define Personalization Goals What is the purpose of personalization in your business? By defining your business goals, you can align your business objectives and your personalization efforts, to target engagement, retention, customer experiences, sales, or another metric entirely. Take some time to determine what you are trying to accomplish when you develop personalized customer experiences. 2. Collect & Analyze User Data CRMs, website analytics, and behavioral tracking can all gather information about previous interactions to help create personalized content based on customer behavior. This data can then be used to personalize content to customers and subsequently improve customer experience. 3. Develop Segmented User Profiles Segmentation is a great way to lump together individual customer behaviors to streamline and effectively tackle personalization. Users can be grouped together according to behaviors, interests, and demographics. Further Reading: AI Content Assistants: 13 Tools to Assist in Your Content Creation 4. Create Personalized Content Once you have gathered all of your information, you can begin customization and personalization. Recommendations, emails, and even website experiences can be tailored to create compelling customer experiences. Email marketing is one of the most common beneficiaries of personalization, but websites and recommendations can also benefit from Google analytics and other data. 5. Leverage Personalization Tools CMS, CDPs, and AI-driven recommendation engines can all be used to personalize experiences at scale, and do so without exerting too much additional time or effort. By leveraging personalization tools, you can implement content management that personalizes content without sacrificing time or value. 6. Test & Optimize From email marketing platforms to website performance, continually test and optimize your personalization efforts. A/B testing allows you to compare the different personalization efforts you put into practice, and determine which content strategy performs most effectively in your audience segments. Overwhelmed by Digital Marketing? Just released: my new book to help small businesses, entrepreneurs, and marketers master digital marketing in today’s digital-first world.Drawing on my Fractional CMO experience, Digital Threads simplifies complex strategies into clear, actionable steps for success. Transform your business today—grab your copy! Click the cover or button below to buy on Amazon. As you go over the steps across your digital channels, keep a close eye on tone and branding. Even within personalization efforts, you want to maintain consistent brand voice and tone across social channels. Real-World Examples of Content Personalization Although I have put together the basics of content personalization and ways to implement it in your own brand or content strategy, it can be helpful to evaluate real-world examples of personalization, regardless of device type or even native languages. Some of the best real-world examples of content personalization include: Amazon Amazon utilizes AI-driven product recommendations to both help its customers, and help its own sales efforts. While irrelevant content does still pop up occasionally, Amazon’s AI-driven recommendations create engaging experiences, and can be based on the time of day and real-time personalization, and use past purchases, browsing, and other metrics to develop personalization. These efforts ultimately contribute to $1 Billion in daily sales for the e-commerce giant. Further Reading: 19 Inspiring Content Marketing Examples to Learn From Netflix Netflix focuses on viewing history to personalize content suggestions. The home page of a Netflix account lists previously viewed series and movies, newcomers to the Netflix platform, and a series of suggestions based on what you have viewed in the past. This approach to personalization is a great one to nurture relevant experiences, as it allows users to organically engage with other series and movies that may capture their interest. By encouraging relevant experiences, Netflix can foster a sense of brand loyalty and appreciation. Nike Nike takes advantage of audience segmentation to hyper target marketing campaigns. This approach to personalization creates personalization options primarily based on demographic data, including age, sex, location, and more. By targeting ads using these metrics, Nike is able to appeal to a wide array of backgrounds. Decathlon Decathlon effectively uses personalized cart abandonment stories to help increase conversions and improve the purchase rate of relevant products. This is an important success story, because it highlights how effective even simple or small personalization efforts can actually be for a business owner. Challenges & Ethical Considerations Source As is the case with all data extracting practices and AI tools, there are some challenges and ethical considerations to be taken into account. Marketing teams should pay close attention to user boundaries, to make sure their personalization is a success story rather than a cautionary tale. When developing your personalization practices, consider the following: Privacy Concerns: Adhere to all GDPR, CCPA, and other privacy regulations to ensure that your user boundaries are being respected, and you are not gathering data that is protected or secured. This can be accomplished by only using well-vetted and trusted tools and using best practices. Over-Personalization: Invading your audience’s privacy and manipulating their needs or feelings is certainly something to avoid, so do not utilize content that engages in over-personalization. Algorithmic Bias: AI-driven personalization does rely on algorithms to develop content, so make sure that your AI tools are not relying on AI bias as it creates. Offering plenty of information can help prevent bias. Performance Measurement: To make sure that you are adhering to best practices, you can track the impact of personalization on engagement and sales. By keeping track of personalization impact, you can continually refine and improve your efforts and better serve your audience. There are different challenges and ethical considerations associated with personalization, especially where AI and data gathering are concerned. By adhering to best practices and all established guidelines for communication online, you can support your business while minimizing risk. Not all personalization tools are created equal. Some are ideal for eCommerce businesses, while others offer advanced technologies to cover a range of applications. Some of the best tools I have found for personalization include: CMS & CDPs: Hubspot, Acquia Convert, and Twilio Engage are all great tools to create and manage content and customers. Each of these tools can be used on its own to deliver personalization, or can be used in tandem with other tools to manage your customer lists and your content. AI-Powered Personalization: Adobe Target, Dynamic Yield, and Salesforce all offer great AI-powered personalization tools. These tools are incredible because they provide a way to optimize and streamline personalization. Customer Engagement Platforms: Braze, MoEngage, and CleverTap are all great options to help manage your customers’ journeys, and can help you create content at scale while supporting digital commerce. Website & Email Personalization: Finally, consider using Optimizely, Storyly, and Monetate for website and email personalization, as these are powerful tools to use across your digital channels to personalize on both websites and in email. In your personalization journey, remember that some tools will serve you for a time, but do not be afraid to move on when tools no longer serve your purpose or fulfill your needs. Further Reading: 25 Useful Content Marketing Tools for All of Your Content Needs Content Personalization Matters Now More Than Ever Content personalization may have once been optional, but it is optional no longer. From email campaigns to basic informative content on your sites, personalization is a necessity for any brand looking to engage and convert consumers in the modern age. In plain terms, brands are best off leveraging data, AI, and targeted strategies to create a dynamic, customized experience. By delivering these experiences, brands can build trust and drive revenue in one fell swoop. As technology continues to evolve, it is vital to stay ahead of the curve using ethical, scalable personalization. From email campaigns to webpages, personalization can help your audience feel far more engaged with your brand or company, and can help foster a sense of community, leading to increased engagement and improved conversion rates. Further Reading: 12 Ways to Come Up with Fresh Content Ideas for Your Social Media and Digital Marketing Actionable advice for your digital / content / influencer / social media marketing. Join 13,000+ smart professionals who subscribe to my regular updates. in spanish
rewrite this title in spanish How Local Legal Help Can Make a Difference After a Crash
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Car accidents are an unfortunate reality that many individuals will experience at some point in their lives. While the physical and emotional impacts are immediate, navigating the legal complexities that follow can be overwhelming. If you’ve been involved in a car crash, you may be entitled to compensation for medical expenses, property damage, lost wages, and other costs. However, securing this compensation can be a complex and confusing process without the right legal support. This is where local legal help becomes invaluable. In this article, we will explore how a local auto accident lawyer can assist you in securing the compensation you deserve after a crash.
The Importance of Hiring a Local Auto Accident Lawyer When it comes to handling an auto accident claim, hiring a local lawyer who is familiar with the area, the local courts, and the relevant state laws can make a significant difference. A local auto accident attorney understands the specifics of your region, including how local laws apply to your case, which can be a crucial factor in achieving a favorable outcome. In-depth Knowledge of Local Traffic Laws Every state and even individual cities can have specific traffic laws that influence the outcomes of car accident cases. A lawyer familiar with New Iberia’s traffic laws, for example, will have an in-depth understanding of how these laws impact your case. Whether it’s determining fault in a crash or understanding the intricacies of the local insurance regulations, having an attorney with specialized knowledge of your location’s laws can give you a major advantage.
Additionally, local attorneys will often have a strong grasp of regional driving patterns, common accident hotspots, and the most frequent causes of crashes in the area. This insight can play a crucial role in building a solid case on your behalf.
Building Relationships with Local Insurance Adjusters and Lawyers Local attorneys often have established relationships with insurance companies, local law enforcement, and other lawyers in the area. These connections can be invaluable when negotiating a settlement or litigating a case. Insurance adjusters and opposing counsel are more likely to take a local lawyer seriously because of their established presence and reputation within the legal community.
Furthermore, a lawyer who has worked in the local area for years will know how to effectively communicate with key players involved in the claims process, including witnesses, law enforcement officers, and medical professionals. This network of resources can expedite the process and help you receive a fair settlement more quickly.
Understanding Local Court Systems Navigating the court system can be one of the most daunting aspects of an auto accident case. Local legal help is especially important when it comes to court proceedings. A lawyer who regularly practices in the local courts will be well-versed in the procedural rules and nuances that may affect your case. They will know how to present your case in front of local judges and jury members, ensuring that all necessary paperwork is filed promptly and correctly.
For instance, if your case proceeds to trial, your local attorney will be familiar with the courtroom layout, the tendencies of local judges, and how juries in the area typically respond to certain cases. This familiarity can increase your chances of success.
How Local Lawyers Can Help You Navigate the Claims Process After a car accident, you are likely dealing with medical bills, emotional stress, and potentially lost wages. During this challenging time, you need a legal advocate who can guide you through the complex claims process.
Investigating the Accident An experienced local lawyer can conduct a thorough investigation into the accident. They will know where to look for evidence, including traffic camera footage, accident reports, witness statements, and photos from the scene. Local lawyers also have an in-depth understanding of how to collect and preserve evidence that is most relevant to your case.
This investigation is crucial in determining who is at fault in the accident. A local attorney can work with accident reconstruction experts and other professionals to build a solid case to support your claim. This investigation can help identify all parties responsible for your injuries, including negligent drivers, municipalities with poorly maintained roads, or defective vehicle manufacturers.
Communicating with Insurance Companies One of the most stressful aspects of an auto accident is dealing with insurance companies. After the crash, the insurance companies may try to minimize your compensation or deny your claim outright. A skilled local attorney can take the burden of negotiating with the insurance companies off your shoulders. They will handle all the correspondence and negotiations, ensuring that you don’t inadvertently say something that could harm your case. A local attorney is also likely to have experience dealing with the insurance companies that cover accidents in the region. Their familiarity with the insurance landscape can help them secure a higher settlement for you.
Fighting for Fair Compensation Insurance companies often offer settlements that are far lower than what you are entitled to. A local attorney will work to ensure that you are not taken advantage of during this process. They can calculate the full extent of your damages, including medical bills, lost wages, pain and suffering, and future expenses, ensuring that your settlement covers all your needs.
If the insurance company is unwilling to offer a fair settlement, your local lawyer will not hesitate to take your case to court. They will fight for your rights and make sure you receive the compensation you deserve.
Why Local Legal Help Is Crucial for Personal Injury Cases A personal injury case resulting from a car accident can be complicated. Local lawyers have a wealth of experience dealing with these types of cases and know exactly what steps to take to maximize your chances of a successful outcome. Below are some of the specific ways local legal help can make a significant difference after a crash.
Tailored Legal Strategies A local lawyer can craft a legal strategy that is specific to the unique details of your accident and the laws in your area. They understand the local court culture, what judges tend to focus on in personal injury cases, and what types of evidence are most persuasive. This allows them to present your case in the most compelling way possible.
Moreover, local attorneys often have access to expert witnesses and other professionals who can provide valuable testimony. They will know which medical professionals or accident reconstruction specialists are respected in the area and how to use their testimony to strengthen your case.
Reducing Stress and Offering Emotional Support After an accident, dealing with the legal complexities of your case can add to the emotional and physical toll of the crash. A local lawyer can provide not only professional legal support but also emotional guidance throughout the process. They are often more accessible to meet with you in person, which can offer you peace of mind. Knowing that you have a trusted advocate by your side can significantly reduce stress during a challenging time.
Additionally, a lawyer who understands the local community is often more empathetic to the challenges you face, especially if you are from a smaller area. They will prioritize your well-being while also ensuring your legal rights are protected.
Access to Local Resources and Experts In personal injury cases, experts such as medical professionals, accident reconstruction specialists, and economists can be essential to proving the extent of your injuries and losses. A local attorney is in a better position to know who the best local experts are and can leverage these connections to strengthen your case.
Whether you need someone to evaluate the long-term effects of your injuries or need expert testimony on the mechanics of the accident, your local lawyer will have access to trusted resources that are critical to your case’s success.
Conclusion: Secure Justice with Local Legal Help When navigating the aftermath of an auto accident, it’s essential to have legal help that understands both the complexities of the law and the intricacies of your local community. Hiring a local attorney provides you with access to invaluable resources, in-depth knowledge of local laws, and the support necessary to achieve a favorable outcome in your case.
If you have been involved in a car crash, it’s important to get professional legal guidance to help you through the process. Working with a lawyer who understands the local court system, insurance landscape, and traffic laws can significantly improve your chances of securing fair compensation. If you want to get justice with a New Iberia auto accident lawyer, consider reaching out to local attorneys who specialize in personal injury cases. For more information on how legal professionals can assist with personal injury cases, explore this resource on auto accident lawsuits, or discover how Laborde Earles Injury Lawyers can assist you. Let a local expert fight for the compensation you deserve.
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rewrite this title in spanish #752: The Art & Science of Sales Page Copy: Tips From Pro Copywriters – Amy Porterfield
rewrite Listen on… Simple strategies for writing irresistible copy and selling more of your product instantly.
My friend, I know your goal as an online business owner is to attract as many people as you can to your life-changing product. And believe me, you can’t do that without some killer copywriting skills – or the text and words that sell your product and inspire action. Having an incredible offer is fantastic, but selling it can be tricky if your audience isn’t drawn to your sales page. I’ve successfully launched Digital Course Academy so many times, but I continue to tweak my copy frameworks to get even better results than before! So, even if your product has been in the market for years, there’s always room for adjustments to align with industry trends or the evolving needs of your audience. Today, I’m sharing some super easy strategies I’ve tried and tested to boost your messaging game and talk to your audience on a human level – without any of that fancy language and jargon no one understands. Whether you’re writing emails, social media posts, or copy for your website and sales page, these tips will help you create content that people will love! In this episode, I share: (4:47) How to clearly define the problem your offer solves (9:40) Simple tips for writing personalized, intimate, and effective sales copy
(12:36) A real life example of how to use a statistic in your messaging (16:39) The two frameworks my team uses to write copy in the right place at the right time (21:16) Why you should be testing and updating sales copy in real-time during launches
(29:51) Tips and strategies for writing for social media and email Listen in and get ready to sell your product instantly with these impactful copywriting tips. Soon enough, you’ll be a pro at writing content that your audience can’t resist!
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Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now! !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version=’2.0′; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,’script’, ‘https://connect.facebook.net/en_US/fbevents.js’); fbq(‘init’, ‘397525423930890’); fbq(‘track’, ‘PageView’); !function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod?
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rewrite this title in spanish Threads Maintains Growth Momentum, as X and Bluesky See Slower Take-Up
rewrite With Threads passing its 20 month mark recently, and amid ongoing discussion about the potential for the app’s growth, and the relative decline of the platform formerly known as Twitter, it’s worth checking in on exactly where the real-time social market is at, and what kind of growth Threads, X, and Bluesky are currently seeing.
So, is Threads still on track to defeat X?
Well, definitely its user growth momentum is more significant: As you can see in this chart, since launching in July 2023, Threads has seen steadily accelerating growth, with the app now up to 320 million monthly active users. Threads is also seeing strong download momentum, and the signs do suggest that Threads is on track to exceed 400 million users this year.
Though that would still leave it a fair way off of X, which, as of last month, is now claiming 600 million active users. Which is a significant audience, but as you can see, X has only added around 50 million users in the last year, versus 200 million on Threads. So Threads’ growth rate is significantly higher, which makes sense, as it’s the newer of the two, but it also bodes well, at this stage, for its acceleration in the longer-term race. But based on these figures, Threads is unlikely to catch X this year. That is unless the app gains some significant growth momentum, and with Threads putting a bigger focus on sports and real-time content of late (sports are the most discussed topic on X), that’s also a possibility. Bluesky is also still seeing steady growth momentum, though it remains a long way off the other two. Bluesky went from 5 million users in February last year, to 35 million now, and it’s also added 5 million more in the first four months of this year. So people are still signing up, though its growth momentum has slowed from the rapid acceleration it saw in the last quarter of 2024, when it was adding an extra 5 million per month for four four-month stretch.
That could suggest that Bluesky’s momentum is now gone, leaving X and Threads to battle it out for supremacy, though a misstep from either will likely see Bluesky’s growth get another shot in the arm at some stage. (Also, Mastodon, the other great decentralized social hope, is currently sitting on less than 900k active users).
But really, in terms of mass appeal, we’re talking X versus Threads, and based on the growth charts, Threads is seemingly on track to win out, long term, with X’s growth slowing significantly, and even that growth data being somewhat questionable. Because X has repeatedly shared conflicting usage data, so it’s hard to know if it’s reported figures are actually correct.
But going on what Elon and Co. are saying, Threads should still be on track to exceed X’s monthly user counts by the end of next year, though a shift in momentum could see it happen even faster.
Unless Meta makes a mistake, and it loses the thread. in spanish