rewrite this title in spanish TikTok explores expanding in-stream payment options
rewrite Listen to the article 2 min This audio is auto-generated. Please let us know if you have feedback. As X continues to evolve its X Money payment process, TikTok may also be looking to integrate in-stream payments as part of its own expanded shopping push.
According to Bloomberg, TikTok is exploring the potential of expanding its TikTok Pay feature to users in the U.S., whch would enable American users to send money to other profiles in the app via DM.
TikTok Pay, which is already active in Vietnam, Malaysia and Thailand, allows users to pay for products directly in the app. Expanding on this, TikTok also offers TikTok PayLater in some markets, which lets users split their purchases into a series of payments. The capacity to facilitate direct payments in-stream could significantly impact the rate of purchases in-app, with the immediate response option likely to drive more impulse purchases, particularly during livestreams. That’s been one of the key drivers of sales activity in the China-based version of TikTok, called Douyin. As per Walk the Chat, Douyin now highlights its Douyin Pay as a key in-stream transaction option. According to a report in ScienceDirect, livestreams on Douyin accounted for more than 40% of its total e-commerce sales in 2024, which underlines the value of facilitating direct purchases and connected payment methods in-stream.
Maybe TikTok thinks that TikTok Pay could give its U.S. commerce ambitions a boost.
The platform has seen a significant rise in in-app shopping activity, with a recent report from Momentum Works estimating that TikTok generated around $50 billion in GMV in the first half of 2026, up 92% year over year. The U.S. market accounted for $11.8 billion of those sales, according to the report, representing a more than 100% year-over-year increase.
Given this, it makes sense that TikTok would want to facilitate streamlined payments, and with a structure already in place to do so operating in some markets, a U.S. expansion makes sense.
Presumably, TikTok’s U.S. operation would also need to obtain money transmitter licenses in U.S. states before this goes ahead. in spanish
rewrite this title in spanish Who Has the Most Followers on TikTok? Top 50 Ranked by Niche
rewrite Who has the most followers on TikTok? As of December 2025, Khaby Lame (@khaby.lame) holds the crown with over 160 million followers. He didn’t get there by speaking. He got there by staying silent. Think about that for a second. The biggest star on a platform with nearly 2 billion monthly active users built his entire empire on deadpan facial expressions and pointing at obvious solutions to overly complicated “life hacks.” No dialogue. No elaborate sets. Just pure, universal comedy. I’ve been consulting with brands on influencer marketing strategy for over a decade (yes, before TikTok as we know it today existed!), and what the TikTok top 50 reveals is something I teach in my Fractional CMO consulting and university courses as well as wrote about in my landmark book about influencer marketing, The Age of Influence: the rules of influence have changed. You don’t need a Hollywood budget. You don’t even need to speak the same language as your audience. You need authenticity, consistency, and content that connects emotionally. This ranking breaks down who has the most followers on TikTok across every major content category, so you can study what’s working and apply it to your own TikTok marketing strategy. Key Takeaways ✅ Khaby Lame tops TikTok with 160M+ followers, proving non-verbal content crosses all language barriers ✅ Comedy and Dance creators dominate the top 10, but Sports brands (Real Madrid, ESPN) show surprising growth ✅ Music artists like BTS, Billie Eilish, and BLACKPINK successfully converted existing fanbases to TikTok ✅ MrBeast and Willie Salim prove philanthropy content can compete with entertainment for massive reach ✅ Zach King holds the most-viewed TikTok ever (2.3 billion views) through visual storytelling, not trends Who Are the Top 50 Most-Followed TikTok Accounts? The answer to “who has the most followers on TikTok” changes monthly, but the top tier remains remarkably stable. Here’s the complete leaderboard: RankCreatorHandleFollowersNiche1Khaby [email protected] D’[email protected]@mrbeast123.2MPhilanthropy4Bella [email protected]@tiktok92.1MBrand6Addison [email protected] [email protected] Effects8Kimberly [email protected] [email protected] [email protected]/Fitness11Will [email protected]@domelipa76.4MDance13Burak Ö[email protected] [email protected]@bts_official_bighit73.7MMusic16Real Madrid [email protected] / Meicy [email protected] [email protected] [email protected] [email protected] [email protected] Zarou (YZ)@youneszarou56.9MVisual Effects23Dixie D’[email protected] [email protected]원정맨 (ox_zung)@[email protected] [email protected]@bayashi.tiktok54.9MFood29HOMA / Alina [email protected] [email protected] [email protected]@omari.to52.9MEntertainment33ROSÉ@roses_are_rosie52.0MMusic34Michael Le (justmaiko)@justmaiko51.8MDance35BLACKPINK@bp_tiktok51.3MMusic36Ria [email protected] [email protected] HC (KallMeKris)@kallmekris50.6MComedy39Brent [email protected]@netflix49.9MBrand41Barstool [email protected] [email protected] [email protected]ámoslo a Prueba@pongamoslo_a_prueba46.1MLifestyle45JoJo [email protected] [email protected]@katteyes45.4MLifestyle48IShowSpeed@ishowspeed44.7MEntertainment49Joe [email protected]/じゅんや@junya1gou44.1MComedy Data compiled December 2025. Source: Wikipedia’s List of Most-Followed TikTok Accounts The Comedy Kings: Why Silent Humor Wins on TikTok The most powerful lesson from TikTok’s top creators? Sometimes less is more. Way more. Khaby Lame (@khaby.lame): 162.7M followers Khaby Lame is the most followed person on TikTok, and he’s done it without saying a single word in his signature content. His format is brilliantly simple: react to absurdly overcomplicated “life hack” videos with a deadpan expression and a gesture that says, “just do it the normal way.” Why does this work? It’s universally relatable. You don’t need to understand English, Italian, or any language to get the joke. According to Sprout Social’s TikTok statistics, TikTok’s average engagement rate hovers around 2.5%, significantly higher than Instagram’s 0.50%. Content that requires zero translation has a built-in advantage for viral reach. Will Smith (@willsmith): 79.3M followers Will Smith brought his Hollywood comedic timing to short-form video, mixing motivational content with self-deprecating humor. His willingness to poke fun at himself, including his cooking disasters and dad jokes, makes him feel accessible despite his celebrity status. Other comedy creators in the top 50: Kris HC (KallMeKris) – 50.6M followers – Known for sketch comedy Brent Rivera – 50.3M followers – Comedy and lifestyle mashups Joe Albanese – 44.1M followers – Dance and comedy hybrid Junya/じゅんや – 44.1M followers – Physical comedy and stunts For marketers, the takeaway is clear: TikTok influencer marketing partnerships with comedy creators tend to generate strong engagement because humor lowers audience resistance to brand messages. The Dance & Choreography Legends Dance made TikTok famous. The platform’s DNA is rooted in Musical.ly, and choreographed routines remain one of the most reliable paths to viral success. Charli D’Amelio (@charlidamelio): 156.3M followers Charli D’Amelio is the second most-followed person on TikTok and holds a special place in the platform’s history. She was the first TikTok creator to hit 100 million followers back in November 2020, according to the BBC and Guinness World Records. What made Charli successful wasn’t just her dancing ability. It was her consistency and authenticity. She posted multiple times daily during her rise, responded to comments, and maintained a girl-next-door persona that felt genuine rather than manufactured. Addison Rae (@addisonre): 88.8M followers Addison Rae leveraged her TikTok fame into acting roles, a beauty brand, and podcast ventures. Her trajectory demonstrates what’s possible when you treat TikTok as the beginning of your brand, not the end. Overwhelmed by Digital Marketing? Just released: my new book to help small businesses, entrepreneurs, and marketers master digital marketing in today’s digital-first world.Drawing on my Fractional CMO experience, Digital Threads simplifies complex strategies into clear, actionable steps for success. Transform your business today—grab your copy! Click the cover or button below to buy on Amazon. Other dance creators in the top 50: [email protected] + lip-syncMichael [email protected] [email protected] videos If you’re developing a social media strategy that includes TikTok, understanding how dance trends spread can help you time campaigns for maximum visibility. Music Superstars: How Artists Converted Fanbases to TikTok TikTok doesn’t just feature musicians. It makes them. And it gives established artists a direct line to their audience that traditional media can’t match. Bella Poarch (@bellapoarch): 93.8M followers Here’s an interesting story. Bella Poarch wasn’t a musician when she posted the video that made her famous. Her August 2020 lip-sync to Millie B’s “M to the B” became the most-liked TikTok video ever, with over 60 million likes according to Vox and TikTok’s own Year-End list. She then converted that attention into a legitimate music career, releasing original songs that have charted globally. That’s the power of TikTok: attention can become opportunity if you’re ready for it. K-Pop Dominates the Rankings Look at the list and you’ll see something striking: K-Pop is everywhere. BTS (@bts_official_bighit): 73.7M followers BLACKPINK (@bp_tiktok): 51.3M followers ROSÉ (@roses_are_rosie): 52.0M followers K-Pop’s success on TikTok isn’t accidental. These groups are built for short-form content: synchronized choreography, distinct visuals, and highly engaged fanbases that create user-generated content obsessively. According to my analysis of influencer marketing statistics, K-Pop fandoms generate some of the highest engagement rates of any influencer category. Other music creators in the top 50: Billie Eilish – 74.1M followers Jason Derulo – 65.9M followers Selena Gomez – 59.3M followers Karol G – 55.6M followers Spencer X (beatboxer) – 55.0M followers Loren Gray – 54.1M followers JoJo Siwa – 46.0M followers Visual Magic & VFX: The Most-Viewed Video Ever Zach King doesn’t just have a lot of followers. He holds the record for the single most-viewed TikTok video in history. Zach King (@zachking): 84.2M followers Zach King’s “Harry Potter illusion” video, where he appears to ride a broomstick, has accumulated over 2.3 billion views. That’s not a typo. Billion with a B. His content style predates TikTok. He built his following on Vine with “magic vines” that used clever editing to create seamless visual illusions. When Vine died, he transitioned successfully to YouTube and Instagram, then to TikTok. His success teaches a critical lesson: platform-agnostic skills (like video editing and visual storytelling) travel well. Younes Zarou (@youneszarou): 56.9M followers Younes Zarou, known for creative transitions and color-grading tricks, represents the newer generation of VFX creators. His content shows what’s possible with smartphone editing tools that didn’t exist five years ago. For brands, partnering with visual effects creators offers something unique: the ability to showcase products in ways that feel magical rather than promotional. I’ve covered how to find TikTok influencers for campaigns like these in detail. Philanthropy & Challenge Creators The rise of philanthropy content is one of TikTok’s most interesting developments. Giving away money isn’t new, but documenting it for social media at massive scale is. MrBeast (@mrbeast): 123.2M followers Jimmy Donaldson, better known as MrBeast, has become synonymous with viral philanthropy. According to Britannica, he’s built a media empire around extravagant challenges and giveaways, from giving away islands to funding cataract surgeries for 1,000 people. His TikTok content repurposes his longer YouTube videos into short clips, proving that you don’t always need to create native content for each platform. Strategic repurposing works when the content is strong enough. Willie Salim (@williesalim): 82.9M followers Willie Salim is huge in Indonesia, focusing on gifting food, goods, and money to people in need. His approach is more personal and grassroots than MrBeast’s mega-productions, showing there’s room for different scales of philanthropy content. VILMEI / Meicy Villia (@vilmeijuga): 67.0M followers Often collaborating on challenge-based content, VILMEI represents the growing Indonesia and Southeast Asia creator community on TikTok. Understanding philanthropy content is useful for content marketing strategy because it shows how emotional resonance drives sharing. People share content that makes them feel good. Sports & Athletics: Brands Outperform Individuals Here’s something that surprised me when analyzing who has the most followers on TikTok: sports brands often outperform individual athletes. AccountHandleFollowersReal Madrid [email protected] [email protected] [email protected] [email protected] These numbers are remarkable. Real Madrid’s TikTok following rivals many top individual creators. Their content strategy mixes behind-the-scenes footage, player highlights, and fan engagement in ways that traditional sports media can’t replicate. Individual Athletes and Media The Rock (@therock): 80.0M followers (fitness, motivation, Hollywood) ESPN (@espn): 55.4M followers Barstool Sports (@barstoolsports): 48.2M followers The Rock straddles multiple categories. He’s an athlete-turned-actor who shares fitness content, motivational messages, and entertainment clips. His TikTok presence reinforces the personal brand he’s built across every other platform. For those developing influencer marketing ROI strategies, sports creators offer unique value: passionate fanbases with high engagement and clear demographic targeting. Food & Cooking: The Power of Visual Comfort Food content performs exceptionally well on TikTok, and two creators have cracked the code at massive scale. Burak Özdemir (@cznburak): 74.7M followers The Turkish chef known as CZNBurak has a simple formula: cook impossibly large portions of delicious-looking food while maintaining unbroken eye contact with the camera and a warm smile. It’s oddly hypnotic. His content works because it’s pure food porn. No complicated narration. No distracting cuts. Just beautifully shot cooking that makes you hungry. Bayashi (@bayashi.tiktok): 54.9M followers Bayashi creates ASMR-style cooking videos with satisfying sounds and close-up shots. The format appeals to a different audience than Burak’s, but both prove that food content has universal appeal. For user-generated content strategies, food is one of the easiest categories to activate. Everyone eats, everyone has opinions, and food photos/videos are already a social media staple. Lifestyle & Brands: The Corporate Players Some of the most-followed accounts aren’t individuals at all. They’re brands. TikTok (@tiktok): 92.1M followers Yes, TikTok follows itself. The official account showcases trending content, creator spotlights, and platform updates. It’s a smart way to help users discover new creators while building community. Netflix (@netflix): 49.9M followers Netflix’s TikTok strategy focuses on clips from popular shows, actor interviews, and meme-worthy moments. They’ve mastered the art of making promotional content feel like entertainment. Other lifestyle creators: Kimberly Loaiza – 83.7M followers (Mexican beauty/music influencer) Kylie Jenner – 59.5M followers Dixie D’Amelio – 56.8M followers Ria Ricis – 50.8M followers (Indonesian lifestyle) What’s notable is how these creators have built ecosystems beyond TikTok. Kimberly Loaiza is a music artist. Kylie Jenner runs a billion-dollar cosmetics company. They use TikTok to support broader business goals, not as an end in itself. This is the approach I recommend when working with clients on influencer marketing strategy: TikTok is a distribution channel, not a business model. What the Top 50 Reveals About TikTok Success After analyzing who has the most followers on TikTok, several patterns emerge: 1. Non-verbal content wins globally Khaby Lame and Zach King prove that you don’t need a common language to connect. Visual storytelling transcends borders in ways dialogue-heavy content can’t. 2. Consistency beats perfection The top creators post frequently. Charli D’Amelio was posting multiple times daily during her rise. You can’t optimize your way to the top of TikTok. You have to show up. 3. Authenticity is table stakes Every top creator has a distinct personality that comes through in their content. The polished, corporate approach that works on LinkedIn falls flat on TikTok. This is something I emphasize when discussing how to become a TikTok influencer. 4. TikTok rewards creators who give value Whether it’s entertainment (comedy, dance, magic), utility (cooking, life hacks), or emotional connection (philanthropy), the top creators provide something their audience wants. They’re not just broadcasting. They’re serving. FAQ: Most-Followed TikTok Accounts Who is the #1 most followed person on TikTok? Khaby Lame (@khaby.lame) is the most followed person on TikTok with approximately 162.7 million followers as of December 2025. He surpassed Charli D’Amelio for the top spot in June 2022. How many followers does Charli D’Amelio have? Charli D’Amelio has approximately 156.3 million followers on TikTok, making her the second most-followed account. She was the first creator to reach 100 million followers on the platform in November 2020. What is the most-viewed TikTok video ever? Zach King’s “Harry Potter illusion” video holds the record for most-viewed TikTok with over 2.3 billion views. The video shows King appearing to fly on a broomstick using clever visual effects. Which TikTok account has the most-liked video? Bella Poarch’s “M to the B” lip-sync video remains the most-liked TikTok ever, with over 60 million likes. She posted it in August 2020. The Bottom Line Understanding who has the most followers on TikTok isn’t just trivia. It’s market research. These 50 creators have decoded what makes content spread on the world’s fastest-growing social platform. They’ve turned attention into influence, and influence into real business value, whether through brand deals, product launches, or career opportunities. If you’re building your own TikTok presence or developing an influencer marketing campaign, study these creators closely. Not to copy them, but to understand the principles behind their success. And if you need help developing your strategy, explore my TikTok marketing guide or reach out about Fractional CMO services for personalized guidance. The algorithm will change. The top accounts will shift. But the fundamentals of building audience through authentic, valuable content? Those endure. Actionable advice for your digital / content / influencer / social media marketing. Join 13,000+ smart professionals who subscribe to my regular updates. in spanish
rewrite this title in spanish How the TikTok algorithm ranks content in 2025 + tips for visibility
rewrite TL;DR Instead of chasing broad, unpredictable viral hits, prioritize content that resonates deeply within your niche community on TikTok. The algorithm favors content that aligns with specific groups (e.g., #BookTok, #SportsOnTikTok), amplifying visibility in these engaged audiences. The TikTok algorithm heavily weighs watch time, especially in the initial moments. Starting videos with a strong hook (a question, a preview of the payoff, or striking visuals) can boost retention and signal quality content worth recommending. The algorithm relies on video information like captions, hashtags, and sounds to categorize and recommend content. Optimizing for search with relevant keywords (via TikTok Creative Center) and using trending sounds can significantly increase your discoverability. Hey, can you just post a viral TikTok real quick? It’s a request too many social marketers have had to face. Fortunately, attitudes toward virality are shifting. Hoostsuite’s Social Trends 2025 Report identified micro-virality as an important trend in which brands focus on gaining visibility and traction within their core community. This aligns well with the TikTok algorithm, which is all about building communities of people clustered around shared interests and passions. When you understand both the TikTok algorithm and your own audience, you’re well set up to create content that resonates, gains traction, and leads to real business results. What is the TikTok algorithm? The TikTok algorithm is a proprietary ranking system that determines which TikTok videos to recommend to each user. No two TikTok users will see the same combination of TikTok videos on their For You Page—this feed is unique and highly personalized. In fact, the type of content you see on your FYP will evolve over time, as the algorithm catches on to your changes in your interests and viewing preferences. Here’s how TikTok itself defines the For You feed algorithm: “A stream of videos curated to your interests, making it easy to find content and creators you love … powered by a recommendation system that delivers content to each user that is likely to be of interest to that particular user.” How does the TikTok algorithm work in 2025? The main factors that influence the TikTok algorithm are user interactions, video information, and device and account settings. 1. User interactions Every action you take on TikTok provides the app with information about what kind of content you’re most interested in. Here are some of the user interactions that will impact what shows up on your For You feed: Videos you’ve liked or shared on the app Videos you’ve added to your favorites Videos you’ve marked as “Not Interested” Videos you’ve reported as inappropriate Interests you’ve expressed by interacting with organic content and ads Which accounts you follow Comments you’ve posted Creators or sounds you’ve chosen to hide How long you spend watching a video Content you create on your own account The positive signals tell the algorithm to serve more similar content, while the negative ones will prevent similar content from showing up in your feed. 2. Video information The TikTok algorithm also collects information about the videos you seek out through search and the overall types of videos you watch in general. Video information signals include: Captions Sounds Hashtags Effects Trending topics Video length 3. Device and account settings This doesn’t have as much influence as the user interaction and video information signals, but device and account settings still factor in. These are the settings TikTok uses to optimize performance. But because they’re based on one-time settings choices rather than active engagements, TikTok doesn’t deem them to be quite as relevant. Some of the device and account settings included in the TikTok algorithm are: Language preference Country setting (you may be more likely to see content from people in your own country, or videos that are particularly popular in your country) Device type Categories of interest you selected in your new user preferences If you’re not happy with the recommendations you’re getting, it’s possible to reset your own personal algorithm. Head to Settings and privacy, tap Content Preferences, then Refresh your For You feed. You’ll start with a fresh slate of popular new content. You can also train your algorithm with the Not interested feature. Press and hold a post or tap Share, then tap Not interested. You can also set up filter lists to remove content containing specific words and hashtags. 9 tips for getting picked up by the TikTok algorithm 1. Find your community Connecting with existing communities is important on every social network. But the way TikTok’s algorithm works, it’s even more important to engage with specific subcultures on this social media app than on, say, Facebook. On other platforms, people spend most of their time engaging with people they already know or accounts they already follow. On TikTok, though, users are engaging with content primarily through the For You feed – a feed full of fresh content from entertaining strangers. But those strangers can quickly gel into a community. In fact, TikTok users are four times more likely to say that TikTok is the best platform for being part of a community. And 72% of women on TikTok say it’s easy for new communities to connect and bond over shared life experiences on the platform. Here’s how TikTok itself describes its community culture: “Communities shape their own lingo, aesthetics, and styles that are distinctly unique to the platform, yet they remain inclusive, inviting everyone—brands included—to join in, explore, and co-create.” Tap into an existing community and you’ll likely find your content amplified to that audience. Fortunately, TikTok subcultures tend to congregate around hashtags Some of the fastest growing communities on TikTok include: #BookTok: This community of book lovers saw more than 1.2 million posts in the first ten months of 2024. Note that the more niche #Romantasy community saw a 300% increase in posts in 2024. #SportsOnTikTok: This hashtag saw a 350% increase in posts in 2024. Meanwhile, #WomenInSports saw a more than 2400% increase! #Science and #STEMTok: TikTok’s dedicated STEM feed, which became available to all users by default late in 2024, partly explains the 45% increase in posts to the #Science hashtag in 2024. Understanding your most valuable subculture can also help you plan your content creation that connects authentically with TikTokers, creating greater credibility, brand loyalty, and even more exposure. TikTok users want brands to take this approach: 76% say they like it when brands are a part of special interest groups on the platform. TikTok’s Audience Insights can help you find your subculture by identifying the interests and hashtags most relevant to your target audience. You can even find the “Bottom 10” interests for your audience so you can avoid cheating content in those categories. To access Audience Insights, open TikTok Ads Manager and hover over Analytics, then click Audience Insights. Note that you don’t have to be a TikTok advertiser to use this tool. To go more in-depth, check out our full guide to audience research. 2. Maximize the first moments TikTok moves fast. This is not the platform to add a wordy intro before you dive into the meat of your video. The hook needs to inspire viewers to stop scrolling. Remember: Watch time tells the TikTok algorithm that this is content worth sharing with other viewers. The first three seconds are critical. TikTok recommends starting off with a question that your video will answer, setting a timer or including the time in your title, or flashing ahead to a quick preview of the end result before walking viewers through a process. This video from the Met Museum walks users through getting to the Cloisters. But before diving into the step-by-step navigation, it leads with some gorgeous shots of the Cloisters themselves. Who wouldn’t want to go … and therefore watch the video to find out how to get there? 3. Optimize for search As important as hashtags are for your TikTok strategy, don’t forget about the importance of keywords. TikTok SEO is critical to teach the algorithm just what your content is about… and to allow interested TikTokers to find it, of course. Destination Madison created a TikTok series called Madison’s Iconic Eats, playing off pop-culture themes like set-jetting: “Social search and TikTok SEO is a huge focus for us,” says Sarah Warner, PR & communications manager at Destination Madison. “We want to anticipate what people are looking for and make sure that when they’re looking, they find us first. Doing so gives our content longevity and helps new people find us every day, even when we aren’t posting.” You could search for trending keywords that match with your content. Or, like Destination Madison, you could use trending topics and keywords to inspire your content. TikTok captions can be a maximum length of 4,000 characters, which means you’ve got plenty of room to work with. Start looking for trending keywords by region and industry in the TikTok Creative Center. (And if you’re stumped for what to write, try our social media caption generator.) Keep in mind that your caption is not the only place to include keywords. TikTok can also pick them up from your voiceover or text overlay. 4. Create high-quality content specifically for TikTok This should be an obvious one, right? Low-quality content is not going to find its way to the For You feed. But just in case you need proof, TikTok’s internal data shows that high-quality content creators get 67% more watch time per video view, three times as many views, and more than 40 times greater follower growth. And since TikTok is unlike other social platforms, high-quality content is TikTok-first content. In fact, 79% of TikTok users prefer brands that understand content creation specifically for TikTok. You don’t need any fancy equipment. In fact, TikTok research shows audiences prefer a “less-polished, authentic aesthetic.” What you do need is decent lighting, a good microphone if you’re going to record audio, and some quick edits and transitions to keep the visuals moving. Here are ways to embrace the TikTok-first aesthetic: Try different video lengths. Videos recorded in TikTok can be up to 10 minutes long, while uploaded videos can be up to 60 minutes long. TikTok says users spend half their time watching longer videos. But keep an eye on completion rate, an important signal to the algorithm. Experiment with aspect ratio. Yes, you can now upload horizontal videos to TikTok, and they’ll play in full screen mode on phones. These will also work well with TikTok’s improved desktop interface. We’re not suggesting you abandon vertical videos, but it’s worth testing both formats, especially for different lengths. Dive into editing. Play around with TikTok’s built-in features like effects and text treatments. According to TikTok: “These native features help keep your content feeling native to the platform which can also help get it on more For You pages!” Try different formats. 76% of TikTok users say they enjoy a mix of images and video on the platform. Carousels are great too, like this example from @chipotle: Showcase expertise: Specialized content that highlights unique knowledge and expertise elevantes the quality of your TikTok offering and connects to your niche. A couple of suggestions straight from TikTok are to solve a problem, share a hack, or teach something step by step. Add text to your video: Captions are in general a best practice for accessibility. Text like headlines and intro cards can also help draw viewers in and keep them engaged. And heads-up: More than 30% of TikTokers watch videos on mute and need captions for content. Leave them out and you’re missing out on a third of potential viewers. 5. Post at the right time for your audience Posting at the right time is important for all social media platforms, and that includes TikTok. (That’s why we made this handy cheat sheet of the best times to post on every social platform.) Engagement with your content is a key signal to the algorithm, and the best way to get engagement is to get in front of TikTokers when they’re actively using the app. Hootsuite’s research with Critical Truth shows that overall, the best time to post on TikTok for engagement is late night Saturday through just past midnight on Sunday. But for best results, you need to know the best time to post for your specific audience. And for best results with the TikTok algorithm, you need to post at the best time to extend reach, which is not always the same as the best time to maximize engagement. Fortunately, reach is a key goal available in Hootsuite’s Best Time To Publish feature. This handy tool provides custom recommendations based on your past performance and tailored to your unique audience and their activity patterns on TikTok. When planning your posting times, consider that the average brand posted 11.5 times on TikTok in Q4 2024. X is the only platform on which brands post more often. 6. Engage with other TikTok users Interacting with other TikTok users is a surefire way to build engagement… which in turn will tell the algorithm you’re an account worth putting on people’s FYP. Whether you’re an individual content creator or a brand, TikTok recommends a “react, respond, and remix strategy” for maximum engagement. React to trending content Respond to trending questions or prompts Remix trending ideas with creators Duets, Stitch, and video replies to comments are great ways to engage this strategy. Stitch is a tool that allows you to clip and integrate moments from other TikTokers’ content into your own. Duets, meanwhile, allow one user to record a “duet” with another user by commenting alongside the original creator’s video in real time. Video replies to comments let you create new video content based on comments or questions on your previous posts. The default settings on TikTok allow others to create Duets and Stitch videos using your content. If you want to change this for any particular video, tap the More options … icon on the video, tap Privacy settings, then toggle off Allow reuse of content. You can also turn off these features for your whole TikTok account, but that would limit the opportunities for other TikTok users to engage with your content, decreasing discovery potential. Finally, be sure to engage with your audience in the comments.76% of TikTok users say brands that post or reply to comments on TikTok feel like part of the community, and 68% of TikTok users say brands should use the comments section to better understand their audience. 7. Use the right hashtags As you’ve seen, hashtags are an important way to connect with communities and new audiences on TikTok. But don’t go overboard. TikTok recommends just two or three relevant hashtags per video. To find trending hashtags, head to the TikTok Creative Center. Click on the Analytics button next to any trending hashtag to see a full breakdown of its popularity, including audience demographic details and related interests. Source: TikTok Creative Center Keep your eyes peeled for hashtags related to challenges. These are a good way to come up with new ideas for content… and the algorithm will appreciate the participation, too. Plus, users want to get involved: 77% say they like it when brands create new challenges, trends, or memes. 8. Use trending sounds and music Like we’ve already said, participating in any kind of trend is a good bet when aiming for the For You feed. Sounds are a big part of TikTok culture, with audio clips that take on lives of their own. TikTok specifically says that using trending sounds or music can help make your videos more discoverable. Bonus: Videos with background music get an average 98% more views than those without. You can get a sense of the latest trending sounds just by keeping an eye on your For You feed. But to get more specific, you can find trending songs by region in the TikTok Creative Center. Just like for trending hashtags, you can find analytics data like audience demographics and related interests. Note that this section of the Creative Center only includes songs, not user-generated original sounds. For a deeper dive into TikTok trends to lean into, try using the TikTok Symphony Assistant. This platform-native AI tool can help you source trending sounds, music, and themes that fit your specific creative needs. 9. Be real – and have fun TikTok just isn’t the place for buttoned-up, overly polished content. The most popular content on TikTok is playful and unpredictable, so have some fun. Maybe some behind-the-scenes content After all, 77% of TikTok users say brand videos should offer a view into their (and their employees’) everyday lives. TikTok users want to see brands experiment and have fun on the platform: 79% say brands should experiment with different topics to see what suits them best on TikTok. And 40% say brands that show personality are more relevant. 14 things the TikTok algorithm will penalize When planning your content strategy, it’s just as important to understand what types of content the TikTok algorithm will not recommend. The following types of content are ineligible for recommendation in the For You Feed. They may also be harder to find in search. Content created by anyone under 16 years old Hate speech and hateful behavior Disordered eating and body image Dangerous activity/dangerous challenges Nudity and body exposure Sexually suggestive content Shocking and graphic content Misinformation False or unverified claims about civic and election integrity Fake engagement (such as “like-for-like”) Unoriginal content (such as content uploaded with a watermark or a simple GIF) Gambling Promoting tobacco or drugs, or showing excessive alcohol consumption Live content with the main goal of driving people off-platform. Content not suitable for young people may be restricted to audiences over 18. And content that violates the Community Guidelines will be removed altogether (and could result in a strike against your account). If you post content that falls into any of these categories, you’ll see that information in TikTok Analytics, where you can also file an appeal. Grow your TikTok presence alongside your other social channels using Hootsuite. Schedule and publish posts for the best times, engage your audience, and measure performance — all from one easy-to-use dashboard. Try it free today. in spanish
15 herramientas de análisis de TikTok que hacen las matemáticas por ti
rewrite If you’re looking to grow on TikTok, getting a grasp on your analytics is a must. It can help you improve your content, reach your target audience, and achieve your strategic goals. Luckily, there are plenty of TikTok analytics tools you can use to get insights that will help you see better results on the platform. From custom reports to calculating your personal best time to post, we’re digging into our top 15 — including our favorite tool for all things social media. Bonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders. What are TikTok analytics tools? TikTok analytics tools are apps and dashboards that give you real-time insights into your audience behavior and content performance stats. Choose the right tool, and you’ll also get actionable insights for improving those stats (rather than just raw TikTok data). Why every TikTok marketer needs an analytics tool A TikTok analytics tool lets you discover what’s working and what’s not, so you can refine your strategy on both macro and micro levels, and drive results for your brand or business. The leading tools can help you answer questions like: What were our top posts on TikTok this year? Should we post more or less often next month? What kind of content is our audience most likely to engage with? How can we prove the ROI of our TikTok efforts to our team and other relevant stakeholders? … and many, many more. TL;DR: Without a TikTok analytics tool, you’re essentially working in the dark. What makes a good TikTok analytics tool? With several TikTok analytics tools on the market, how do you decide which one will work best for you and your team? Deep breath. There are four cream of the crop features to look for: 1. Custom, seamless reports The best TikTok analytics tools let you track the exact metrics you need, all in one easy-to-use dashboard. Our top tip? Single out the ones that allow exporting data for easy-breezy social media reporting. 2. Industry benchmarking It’s incredibly helpful to know how the rest of your industry is doing on the platform, especially during changes in activity on your TikTok account. The best tools let you analyze how well you’re performing compared to others like you, so you can stay one step ahead. 3. Personalized recommendations It’s one thing to access real-time analytics — it’s another to get a steady flow of tips and tricks relevant to your social media success. A worthy TikTok analytics tool will provide personalized recommendations — like your best time to post — to streamline your marketing goals. 4. All-in-one social media capabilities What’s better than a top-notch TikTok analytics tool? A platform that provides end-to-end social media management services. Whether it’s creating and scheduling the week’s content with the help of AI or keeping an eye on the competition, the best tools let you plan, schedule, and analyze your social media content — all in the comfort of one single tab. #1 for TikTok marketing Schedule TikToks, answer comments, and show off your results in beautiful reports. It’s so easy. Start free 30-day trial The best social media analytics tools for 2024 Ready to give your TikTok strategy the TLC it deserves? Drumroll, please. Introducing some of the best (free and paid) TikTok analytics tools of 2024. 1. Hootsuite Best for: Business owners who run their own social media, social media managers at small-to-medium-sized businesses, and large marketing teams Coolest feature: Custom recommendations for the best time to post on TikTok based on your account’s metrics and historical data (a.k.a. tips custom-made for your unique audience!) Price: Starting at $99/month Hootsuite Analytics offers a complete picture of all your social media efforts, so you don’t have to check each platform and account individually. It tracks all of the most important social media metrics, including: Social media post metrics: Clicks Comments Reach Engagement rate Impressions Shares Saves Video views Video reach And more Profile metrics: Follower growth over time Negative feedback rate Profile visits Reactions Overall engagement rate And more With this jackpot of data at your fingertips, you can see exactly how your TikTok content (organic and paid) is performing at a glance. And bonus — there’s loads more you can do with Hootsuite Analytics: Customize report templates for only the data points and metrics you care about Get your personalized best time to post based on audience engagement, impressions, and link clicks Track competitor performance and measure it against your own Compare your results to industry benchmarks Track the productivity of your social team (response times and resolution time for assigned posts, mentions, and comments) Monitor mentions, comments, and tags related to your business to avoid PR disasters before they happen 2. Sprout Social Best for: Marketing teams at large organizations Coolest feature: Ready-made reports depending on your goals Price: Starting at $199/month For social media managers at enterprise companies looking to streamline their social media efforts, Sprout Social is a popular choice. Source: Sprout Social Sprout is on the pricier side compared to Hootsuite. See how it compares in terms of features and integrations. 3. Buffer Best for: Business owners who run their own social media, solo social media managers at small-to-medium-sized businesses, and agencies Coolest feature: Paid versus organic content comparative reports Price: Starting at $5/month With social media management tools and analytics all in one place, Buffer is a top TikTok analytics tool for growing social teams. Source: Buffer And while it features a user-friendly dashboard, when it comes to analytics, Buffer is still in its early stages. Think: no social listening features or competitive benchmarking. Check out Hootsuite vs. Buffer to see how these platforms compare. 4. Later Best for: Business owners who run their own social media and solo social media managers at small-to-medium-sized businesses Coolest feature: Link in Bio analytics to track website clicks from TikTok and Instagram. Price: Starting at $25/month Later is a favorite among smaller brands and creators who like to visualize their social media content before they post. Source: Later But while Later can also measure your TikTok performance and optimize posting times, the platform lacks more advanced analytics features like competitive analysis and industry benchmarking. Not convinced? Compare Later and Hootsuite to learn more. 5. Zoho Social Best for: Social media managers wanting to learn their audience inside out, and marketing teams with a smaller social media budget. Coolest feature: Online analytics beyond social media (like Google My Business) Price: Starting at $13/month Similar to HubSpot, Zoho Social is merely a piece of the larger unified marketing platform, Zoho. Source: Zoho Social With this tool, social media managers can dig into user engagement, analyze post performance, and measure the impact of their social media strategy with intuitive reports. 6. Rival IQ Best for: Social media managers who crave stats Coolest feature: Free head-to-head reports against individual competitor accounts on Instagram, TikTok, Facebook, and X Price: From $239 per month All about the numbers? Rival IQ’s come a-knockin’. Rival IQ delivers on-demand analytical data, alerts, and custom reports from major social media platforms. Aka, it lets social media managers become data scientists — omit pesky certification. Source: Rival IQ Complete a social media audit or scope the competition. Then, present your findings with fully customizable charts, graphics, and dashboards. 7. Keyhole Best for: Enterprise-level businesses and organizations Coolest feature: Automated reports on influencer marketing campaign performance with a breakdown of social media ROI Price: Starting at $89/month Whether it’s tracking your latest TikTok campaign or analyzing competitors’ social media strategies, Keyhole was made for social media managers wanting to keep a steady eye on their share of voice. Source: Keyhole And if you’re using influencer marketing as part of your strategy, Keyhole can identify the ideal influencers to work with and measure their performance over time. Spoiler: Social listening is just one piece of Hootsuite’s social media management pie. Learn more. 8. Facelift Data Studio Best for: Social media managers at small-to-medium-sized businesses, enterprise-level companies, and agencies Coolest feature: Customizable dashboards that draw from more than 500 social media metrics Price: Starting at $315/month Formerly Quintly, Facelift Data Studio’s bread and butter is social media analytics. Source: Facelift Data Studio Alongside competitor benchmarking, Facelift lets users pull more than 500 social media metrics for Facebook, Instagram, X, LinkedIn, YouTube, and Snapchat. 9. Iconosquare Best for: Solo entrepreneurs who manage their own social media accounts, and social media managers at small-to-medium-sized businesses Coolest feature: Reports (in PDF or XLS) include social images for clearer reporting and analysis Price: Starting at $79/month For social media managers with multiple accounts across platforms, Iconosquare has the metrics. Source: Iconosquare The takeaway? 100+ metrics, competitor benchmarking, and weekly pulse check reports sent straight to your inbox. 10. Dash Hudson Best for: Business owners who run their own social media, solo social media managers at small-to-medium-sized businesses, and agencies Coolest feature: Predictive AI for content planning Price: Starting at $249/month Similar to Hootsuite, Dash Hudson is equipped with custom reports in an easy-to-use dashboard. Source: Dash Hudson But like Sprout Social, Dash Hudson is on the pricier side for less features and integrations. 11. Exolyt Best for: Social media managers looking to go all-in on TikTok Coolest feature: Discover the day’s top TikTok hashtags Price: Starting at $330/month Exolyt’s sole purpose is helping brands and creators hone their TikTok strategy. Source: Exolyt This TikTok analytics tool has it covered, whether you’re looking for trend upkeep or the inside scoop on your target audience. 12. Pentos Best for: Social media managers looking to go all-in on TikTok Coolest feature: Weekly breakdowns of relevant trends Price: Starting at $99/month Pentos is another tool that lives and breathes TikTok. If you’re equally as interested in the latest and greatest content circulating your niche as you are your individual performance, look no further. Source: Pentos 13. Brand24 Best for: Social media managers with a thirst for tracking the competition Coolest feature: Compare Price: Starting at $79/month When it comes to TikTok analytics, AI social listening tool Brand24 is built to track brand mentions, competitor performance, and industry conversations relevant to your brand. Source: Brand24 Users can monitor 25K+ online sources in real-time to get a full taste of their brand sentiment on social media and beyond. 2 free social media analytics tools 14. TikTok Analytics You can check your TikTok analytics for free using the platform’s native tools on desktop and within the TikTok mobile app. However, you can only download your data from the desktop dashboard. Source: TikTok Here’s how to check TikTok analytics both ways: On mobile: From your account page, tap the three dots icon and select Creator tools. Tap Analytics and you’re good to go. On desktop: Navigate to tiktok.com and log in. Click your profile picture and choose Business Suite from the dropdown menu to access the Analytics page. 15. Google Analytics Best for: Social media professionals who work for a web-based business. Coolest feature: See how much traffic and leads flow to your website from your social media channels. If you’re a social media manager looking to drive traffic to your website from TikTok, Google Analytics is an invaluable resource. Source: Google While it’s not a standalone social media analytics tool, you can use it to set up reports that will help you see what TikTok content drives the most leads and calculate the ROI of your latest ad campaigns. Learn more: How to use Google Analytics to track social media success So, have you made your pick? We’ll make it easy. From a single dashboard, you can publish and schedule posts, find relevant conversions, engage your audience, measure results, and more with Hootsuite. Try it free today. All your social media analytics in one place. Use Hootsuite to see what’s working and where to improve performance. in spanish
5 Tendencias Emergentes de Marketing en TikTok Para el 2025
TikTok ya no es solo un lugar para desafíos de baile y sincronización de labios.
Es una herramienta de marketing poderosa. Las estadísticas recientes muestran que el 46% de la población estadounidense ahora utiliza TikTok.
Con la Generación Z y los Millenials impulsando las decisiones de compra, TikTok se encuentra entre las plataformas de redes sociales más valiosas.
Por eso, las marcas ahora están dedicando más recursos para aumentar su influencia en TikTok.
A medida que nos acercamos a 2025, comprender las tendencias que dominarán esta plataforma es vital para cualquiera que desee dejar su huella.
Entonces, ¿qué puedes esperar para el próximo año?
En este artículo, discutiremos cinco tendencias clave de marketing en TikTok que darán forma a la forma en que las marcas interactúan con sus audiencias e inspiran conexiones reales.
Tendencia 1: Autenticidad sobre Perfección La autenticidad es lo que atrae a las personas en TikTok. Los usuarios quieren conectarse con las marcas a un nivel personal.
Mira a Duolingo.
Sus divertidos videos del búho verde haciendo tonterías muestran un lado de la marca que se siente genuino.
No se trata solo de enseñar idiomas; se trata de divertirse en el camino. Cuando Duolingo comparte estos momentos detrás de cámaras, sus seguidores sienten que son parte de la aventura.
Entonces, ¿cómo puedes aprovechar esta tendencia?
Empieza mostrando la verdadera identidad de tu marca. Comparte historias reales, experiencias de clientes o incluso algunos errores divertidos. No importa si no es perfecto. Lo importante es que sea relatable.
Esto construye confianza y hace que la gente regrese.
En 2025, recuerda: sé real, sé tú mismo. La autenticidad ganará cada vez.
Tendencia 2: Evolución de las Asociaciones con Influencers ¿Alguna vez te has preguntado por qué algunas marcas prosperan en TikTok mientras que otras luchan? El secreto a menudo radica en su elección de influencers.
A medida que avanzamos hacia 2025, el juego está cambiando.
No se trata solo de celebridades famosas. Los micro y nano influencers están tomando protagonismo.
Estos influencers pueden tener seguidores más pequeños, pero su impacto es enorme. Se conectan con su audiencia a un nivel personal. Sus seguidores confían más en ellos.
Por ejemplo, una marca de belleza que se asocia con un micro-influencer que realmente ama sus productos puede generar más buzz que una campaña llamativa con una celebridad.
Esta tendencia empuja a las marcas a centrarse en construir relaciones. Busca influencers que compartan tus valores y resuenen con tu audiencia.
Trabajen juntos para crear contenido auténtico que cuente una historia. No se trata solo de vender un producto; se trata de compartir una experiencia.
Tendencia 3: Reducción de la Atención y Contenido «Snackable» TikTok prospera en la atención corta, por lo que el contenido «snackable» es más importante que nunca.
¿Qué significa contenido «snackable»? Son videos rápidos y atractivos que ofrecen valor en segundos.
Piensa en los videos de TikTok más populares. Capturan tu atención en los primeros segundos y te mantienen viendo. Las marcas necesitan captar la atención del espectador rápidamente. Un gancho ingenioso al principio puede marcar la diferencia.
Por ejemplo, considera una marca de cocina que comparte una receta rápida en menos de un minuto. Pueden mostrar los pasos en movimiento rápido, usar música optimista y terminar con una imagen tentadora del plato terminado.
Este tipo de contenido es fácil de consumir y compartir, haciéndolo perfecto para TikTok.
Entonces, ¿cómo puedes adaptarte a esta tendencia?
Concéntrate en crear videos rápidos y atractivos que lleguen al punto. Usa visuales y música pegajosa para mantener a los espectadores enganchados. Mantenlo corto, dulce y memorable.
Tendencia 4: Integración de Funciones de E-commerce ¿Alguna vez has querido comprar directamente desde un video de TikTok? En 2025, eso se está volviendo una realidad.
TikTok está expandiendo sus funciones de e-commerce, facilitando que las marcas vendan directamente a través de la aplicación.
Este cambio cambia la forma en que pensamos sobre el marketing en la plataforma.
Imagina ver un video divertido de alguien usando un producto para el cuidado de la piel que te encanta. Con solo un toque, puedes comprarlo allí mismo.
Esta experiencia de compra sin problemas elimina la molestia de buscar productos en otro lugar. Marcas como Sephora ya están utilizando estas funciones con gran efectividad.
Crean contenido atractivo que muestra sus productos y facilita que los usuarios compren.
Para sacar el máximo provecho de esta tendencia, integra las compras en tu estrategia de TikTok.
Usa publicaciones comprables y transmisiones en vivo para conectarte con tu audiencia. Comparte demostraciones de productos, tutoriales o incluso testimonios de clientes para mostrar por qué tu producto es imprescindible.
Recuerda, el e-commerce en TikTok no se trata solo de vender. Se trata de crear una experiencia de compra divertida y atractiva. En el futuro, haz que sea fácil para tu audiencia comprar lo que ven, y observa cómo aumentan tus ventas.
Tendencia 5: Uso Avanzado de IA y AR En 2025, TikTok verá un gran aumento en el uso de inteligencia artificial (IA) y realidad aumentada (RA). Estas herramientas ayudarán a las marcas a conectar con sus audiencias de formas frescas y emocionantes.
La IA puede analizar el comportamiento y las preferencias de los usuarios, ayudando a las marcas a crear contenido personalizado. Imagina una marca de belleza que use IA para sugerir productos según el tipo de piel de un usuario.
Este tipo de experiencia personalizada hace que los usuarios se sientan valorados y comprendidos. Se trata de hacer que el contenido sea más relevante para cada espectador.
Por otro lado, la RA agrega un toque divertido.
Los usuarios pueden interactuar con las marcas de formas que se sienten mágicas. Por ejemplo, una marca de ropa podría permitir a los usuarios «probarse» outfits virtualmente usando filtros de RA.
Esto no solo entretiene, sino que también ayuda a los usuarios a tomar decisiones de compra. Cuando las personas pueden visualizar productos en sí mismas, es más probable que compren.
Para aprovechar estas tecnologías, comienza a explorar cómo la IA puede mejorar tu estrategia de contenido. Investiga la creación de experiencias de RA que involucren a los usuarios e invítalos a interactuar con tu marca.
En 2025, combinar la tecnología con la creatividad te destacará de la competencia.
El Marketing en TikTok está Evolucionando, ¿Estás al Día? Mirando hacia 2025, TikTok continúa evolucionando, dando forma a cómo las marcas conectan con sus audiencias. Abrazar la autenticidad, aprovechar los micro-influencers, crear contenido «snackable», integrar el e-commerce y utilizar la IA y la RA será crucial para un marketing exitoso en esta plataforma dinámica.
Estas tendencias resaltan la importancia de las conexiones genuinas y experiencias innovadoras. Mantente a la vanguardia y adapta tu estrategia, para que puedas crear interacciones significativas que resuenen con los usuarios.
El futuro es brillante para aquellos que se atreven a experimentar y atraer. Acepta estas tendencias y observa cómo tu marca florece en TikTok.
Navegación de mensajes
TikTok anuncia nuevos eventos para el Mes de la Herencia Latina
TikTok ha anunciado una serie de activaciones para celebrar el Mes de la Herencia Latina, incluyendo un nuevo escaparate de creadores, un hub en la aplicación, iniciativas de apoyo a creadores, aspectos destacados musicales y más. Según TikTok:
“La comunidad latina siempre ha sido una fuerza creativa, de resiliencia y de cultura, cultivando espacios para que la gente celebre su herencia mientras contribuyen a las tendencias globales en TikTok. Seguimos inspirados por nuestra comunidad Visionary #CasaTikTok y estamos honrados de proporcionar un espacio donde voces diversas se unen para representar y celebrar la cultura latina.”
En primer lugar, TikTok ha anunciado su lista inaugural de Voces Visionarias del Mes de la Herencia Latina, que pone en el foco a una variedad de creadores latinos en diversas categorías. Estos creadores serán destacados en una nueva página #CasaTikTok en la aplicación, que también incluirá negocios de propiedad latina, músicos y más. TikTok también está invitando a otros creadores latinos a aplicar a su programa de comunidad de creadores #CasaTikTok, que proporcionará acceso a recursos educativos ampliados, eventos y webinars diseñados para ayudar a los creadores a elevar su contenido en TikTok.
TikTok también está buscando darle voz a los músicos latinos en la aplicación:
“Nuestra celebración de #CasaTikTok también incluirá listas de reproducción de música #MusicaLatina y #MusicaMexicana en nuestra página de sonidos, seleccionadas por el honrado Voces Visionarias @rauwalejandro y @manuelturizoz”
Finalmente, TikTok también mostrará negocios de propiedad latina desde donde podrás comprar en la aplicación, a través de transmisiones en vivo y la Tienda TikTok, mientras que también estará llevando a cabo un Mixer de Creadores de #ShopLatinOwned en la vida real, que reunirá diversas marcas de propiedad latina para un evento especial en vivo.
TikTok está ansioso por resaltar las contribuciones de diferentes comunidades en la aplicación, así como el papel que la plataforma desempeña en amplificar a estos creadores y dar valor a los grupos minoritarios. Y la aplicación ha proporcionado sin duda más oportunidades a muchas comunidades, pero aparentemente eso no ha sido un factor en la evaluación del Gobierno de EE. UU. sobre los posibles riesgos de seguridad de la aplicación.
Lo cual, por supuesto, no debería ser así, pero eventos como este subrayan el papel que TikTok puede y realmente juega en facilitar un acceso y alcance ampliados, especialmente para ciertos creadores y nichos.
Puedes conocer más sobre los eventos del Mes de la Herencia Latina de TikTok aquí.
TikTok Agrega una Función Similar a las Notas de Instagram en los Buzones de Mensajes.
Porque la originalidad está sobrevalorada. O la sensibilidad en torno a ella lo está. No lo sé.
De cualquier manera, esta semana, TikTok ha lanzado una nueva opción para compartir un «pensamiento» corto basado en texto en la aplicación, que luego se muestra en un globo de diálogo en la burbuja de tus Historias en la parte superior de tu bandeja de entrada. Como puedes ver en este ejemplo, compartido por Jonah Manzano, algunos usuarios de TikTok ahora son invitados a agregar un pensamiento, el cual luego se muestra en su bandeja de entrada en la parte superior de las Historias.
También se muestra en la imagen de tu perfil: ¿Te resulta familiar? Porque es básicamente Instagram Notes, bajo un nombre diferente, y en una aplicación diferente.
11 Calculadoras de Dinero de TikTok para Estimar tu Valor en TikTok
What is the value of a single TikTok post? How should I price sponsored videos for brands? How much can I potentially earn on TikTok? These are the questions that TikTok money calculators aim to answer. These free tools assess the worth of TikTok posts and are useful for influencers, brands, and those looking to start a TikTok career. TikTok money calculators analyze variables like views, likes, and engagement rates to estimate earnings from ads and influencer campaigns. While they provide a general idea of potential earnings, they may not always be accurate for brands looking to hire influencers. It’s recommended for brands to use their own data when negotiating deals, but these calculators can still provide useful insights, particularly for startups or those new to TikTok influencer marketing. Here are some recommended TikTok money calculators: 1. Influencer Marketing Hub: This tool estimates earnings from brand-sponsored content on TikTok based on follower count, likes, and total number of videos. 2. HypeAuditor: This comprehensive influencer marketing platform offers an influencer calculator that considers factors like average video views, engagement rate, and follower count. 3. Plerdy: Plerdy’s influencer calculator focuses on target audience and location to assess content quality and engagement. 4. OTT SEO: This passive income calculator estimates earnings on TikTok by analyzing likes, followers, and total number of videos on a channel. 5. The Leap: The Leap offers an influencer engagement and earnings calculator that assesses potential earnings from TikTok content based on total likes, followers, and videos. 6. SiteTrail: SiteTrail’s calculator allows users to input estimated views per video, number of videos per campaign, and engagement rates to predict potential earnings on TikTok. 7. Exolyt: Exolyt is a software for TikTok creators that provides analytical insights to improve campaigns and results over time. These TikTok money calculators can help both influencers and brands assess the value of TikTok posts and make informed decisions when entering into partnerships or campaigns.
TikTok comparte información sobre consideraciones clave para el marketing de marcas
¿Buscas mejorar tu juego en TikTok?
Quiero decir, probablemente quieras ser rápido, considerando que puede desaparecer pronto (al menos en EE.UU.), y si estás buscando trazar una estrategia de marketing más efectiva en TikTok, entonces esto te ayudará.
Hoy, TikTok ha publicado una nueva guía, en colaboración con Ipsos, que analiza cómo las marcas pueden utilizar elementos creativos para aumentar su alcance y resonancia.
Puedes descargar el informe completo de 14 páginas «Return on Creative» aquí, pero en esta publicación, echaremos un vistazo a algunas de las notas clave.
En primer lugar, el informe analiza cómo las marcas están abordando lo creativo en 2024 y el papel que desempeña en el moderno panorama interactivo.
Según el informe: “Para destacar, los mensajes de las marcas de hoy deben ser creativos, memorables, identificables, audaces, inclusivos y respetuosos de la atención del consumidor, todo mientras alcanzan el objetivo de la marca: impactar en el resultado final. Es una tarea complicada, pero para impulsar resultados comerciales, es una necesidad.» El informe explora las diversas consideraciones clave para el mensaje de marca óptimo, dividiéndolo en tres elementos clave: Empatía – La investigación sugiere que la empatía es una consideración clave: «entender lo que es importante para las personas, reflejándolo en el contenido.»
Resonancia – Esta ha sido siempre una consideración clave, asegurando que tu mensaje de marca se destaque en un campo mediático cada vez más saturado. Pero el informe también señala que «la capacidad de tocar la fibra sensible de un espectador de una manera que realmente los inspire a actuar» es clave para el marketing de video.
Creación – Finalmente, la última parte del informe analiza cómo TikTok, específicamente, facilita la creación a través de sus diversas herramientas. Cada sección del informe incluye una descripción detallada y desgloses visuales de las notas clave. La guía tiene como objetivo proporcionar más información sobre el «por qué» de los enfoques de marketing modernos, antes de describir cómo las herramientas de TikTok están especialmente adaptadas para la tarea.
Y lo hace, en cierto grado, aunque las ideas son bastante ligeras en general, y la última sección sobre las herramientas de TikTok no es demasiado profunda.
Pero puede ayudar a proporcionar una orientación adicional para tu estrategia, o al menos, algunas consideraciones adicionales para tu enfoque de marketing.
Puedes descargar el informe completo «Return on Creative» aquí.
Explorando una versión exclusiva de su algoritmo de alimentación de TikTok en Estados Unidos
¿Seguiría siendo TikTok TikTok si no tuviera su algoritmo todopoderoso que te alimenta con más y más del contenido que quieres ver cada vez que inicias sesión? Esa podría ser una pregunta clave de la próxima etapa para la aplicación, ya que trabaja en encontrar alternativas para permanecer en funcionamiento en los Estados Unidos, luego de que el Senado de los Estados Unidos votara a favor de obligar a TikTok a ser vendido a propiedad estadounidense, o enfrentar una prohibición nacional, debido a preocupaciones de seguridad nacional. Los funcionarios chinos han vetado cualquier venta potencial de su código algorítmico, bajo las reglas revisadas de control de exportaciones de China, lo que estipula que cualquier venta que implique su código fuente requeriría la aprobación del Gobierno. Lo que significa que una venta de TikTok tal como la conocemos es improbable, y ahora, según informes, el propietario de TikTok, ByteDance, está trabajando en otra propuesta. Según un informe de Reuters: «TikTok está trabajando en un clon de su algoritmo de recomendación para sus 170 millones de usuarios en EE. UU., lo que podría dar como resultado una versión que opere de forma independiente de su matriz china y sea más aceptable para los legisladores estadounidenses que quieren prohibirlo, según fuentes con conocimiento directo de los esfuerzos». Según el informe, TikTok ha estado trabajando en este algoritmo de alimentación alternativo durante más de un año, que originalmente estaba destinado a ser parte de su más amplia iniciativa «Proyecto Texas» diseñada para apaciguar a las autoridades estadounidenses. Esto podría ser otro camino para que TikTok siga funcionando en Estados Unidos, aunque sigo siendo escéptico de que sea posible replicar los algoritmos de TikTok en alguna forma inferior, dadas las diversas cualificaciones y parámetros que están integrados en su sistema. Sin embargo, al mismo tiempo, si alguna empresa estadounidense fuera capaz de comprar toda la aplicación, algoritmos incluidos, eso también podría ser problemático y generar más preguntas y preocupaciones por parte de las autoridades estadounidenses. De vuelta en 2020, una investigación encontró que TikTok había estado aconsejando a sus equipos de moderación a suprimir cargas de usuario con «defectos» físicos, incluyendo «formas corporales anormales», «aspecto facial feo», enanismo y «barriga cervecera evidente», entre otros rasgos. Según The Intercept: “Un documento de moderación que describe características físicas, elementos ambientales y corporales considerados demasiado poco atractivos detalla una lista de defectos que podrían ser motivos para excluir silenciosamente un clip dado de la sección «Para ti» de la aplicación. El documento revela que las cargas de usuarios no atractivos, pobres o de otra manera no deseables podrían ‘disminuir la tasa de retención de nuevos usuarios a corto plazo’”. Arrugas, trastornos oculares y otros «problemas de baja calidad» físicos estaban incluidos en la lista de censura, así como videos creados en entornos de filmación pobres, como viviendas de estilo «mugriento» y «decoraciones desacreditadas». La dirección de TikTok ha afirmado repetidamente que estas calificaciones nunca se utilizaron en TikTok mismo, y solo se han implementado en la versión china de la aplicación, llamada Douyin. Las notas de asesoramiento se trasladaron simplemente como plantillas, como parte de la expansión global de TikTok, pero una preocupación mayor que en gran medida se pasó por alto en ese momento es que el equipo de moderación de TikTok solo pudo rechazar clips que mostraban personas con estos rasgos porque su proceso de identificación visual es tan avanzado que puede resaltar cargas en las que dichos elementos están potencialmente presentes en primer lugar. Con 750 millones de usuarios, no hay forma de que el equipo de moderación de Douyin pudiera filtrar cada carga de video para detectar y rechazar aquellas que no cumplen con estos parámetros. El único proceso efectivo para eliminar videos que incluyan estos rasgos es a través del sistema de identificación visual de TikTok, lo que señala el hecho de que un elemento clave del algoritmo adictivo de TikTok es que es capaz de identificar rasgos físicos muy específicos de las personas en los clips, junto con otros elementos, para mostrarte más de lo que te gusta. Esto es preocupante, por muchas razones. Si TikTok sabe, por ejemplo, que viste un video de una joven rubia con ojos azules bailando, te mostrará más de eso, hasta con más especificidad de la que probablemente esperas. Si sabe que te gustan los chicos corpulentos con cabello oscuro, ¿adivina qué te mostrará más? Si sabe que te gusta ver caderas desnudas, recibirás más de eso. La profundidad de la coincidencia de contenidos de TikTok, basada en una amplia gama de rasgos visuales, junto con las señales regulares de texto y tema, es lo que lo hace tan convincente, pero también es por eso que cualquiera que asuma ese algoritmo debe ser consciente de que esa coincidencia tan específica probablemente no será vista favorablemente por las autoridades estadounidenses. TikTok aparentemente ha suavizado esto con el tiempo, mientras que en Douyin, el Gobierno chino ahora también desempeña un papel en decidir qué gana tracción en la aplicación. Pero hay una razón por la que la coincidencia algorítmica de TikTok es tan convincente, más que las aplicaciones estadounidenses. Y no estoy seguro de que la gente realmente quiera comprender las respuestas reales. Es por eso que una versión solo para EE. UU. de su algoritmo no funcionará, y vería a TikTok perder terreno muy rápidamente, si se ve obligada a implementar una versión mucho más saneada de su proceso sistemático. Podría ser nulo de cualquier manera, porque lo que estoy escuchando de observadores en China es que la venta forzada de TikTok se ha convertido en un punto de orgullo nacional, con el gobierno chino oponiéndose a lo que ve como una intromisión de las autoridades estadounidenses. Como tal, parece cada vez más probable que se nieguen a cualquier compromiso, lo que significa que, a partir de enero del próximo año, TikTok se desconectará para los usuarios estadounidenses. Así que mientras las discusiones continúan sobre posibles soluciones, todo podría depender de la diplomacia internacional y de un enfrentamiento entre superpotencias globales. Sí, TikTok, la aplicación que ganó popularidad gracias a las tendencias virales de baile, ahora está en el centro de tensiones geopolíticas. Qué momento para estar vivo.