rewrite this title in spanish Threads Will Now Display Alternate Feeds at the Top of the Main Feed
rewrite Threads is rolling out yet another Bluesky-inspired feature, with your various feeds now set to remain visible on the home screen, so you can more easily switch across to your “Following” or “For You” recommended stream, or any of your custom lists. As you can see in this example, shared by IG/Threads chief Adam Mosseri, now, rather than having to tap on the Threads icon at the top of the feed to make your alternative feed options show, they’ll be present on-screen, while you’ll also be able to easily swipe across to each. Which also means that the current Threads functionality of indicating “Like” or “See less” by swiping left or right on a post will be gone.
As per Threads:
«Some of you have asked about swiping on posts. Now, tap the heart to like a post if you want to see more like it. If you want to see less of something, tap the three-dot menu, then “Not interested.” So Threads is going back to the more traditional social media functions, as opposed to using swipes as an indicator. Which I’m guessing not many people used anyway, as it’s not a well-known, and thus, overly intuitive UI. So after months of requests for a default Following feed, a better process for growing followers, and improved search, Threads has now rolled out all of these within the space of a few weeks. Which has been spurred by Bluesky, and the sudden rise in attention for the Twitter clone, decentralized social app. The U.S. election seemed to be the trigger, with many finding that Threads’ algorithm-defined feeds were virtually useless for keeping up with the latest news on the day. Because Threads is optimizing for engagement, not timeliness, while it also actively supresses political content. So, unsurprisingly, when major political news is dominating discussion, Threads is no good, and that seems to have pushed more users to at least try out Bluesky instead.
And what many have found (and most importantly, journalists), is that building an audience, and getting reach for news content, is easier on Bluesky. Which makes sense. The ability to default to your “Following” feed on Bluesky gives users more motivation to actually populate that stream, by following users in the app, while Threads’ emphasis on algorithmic recommendations renders following obsolete to some degree, as you can just rely on the algorithm to show you the best stuff, relative to your interests. Bluesky also doesn’t suppress links, nor political content, and with all of these factors, you can see why it appeals to writers and publishers, who are using social platforms to boost referral traffic, as much as they are to engage.
Which is exactly why Meta’s entertainment-focused, non-political, algorithmic approach, which has worked on Facebook and IG, will not work on Threads. A key consideration, in terms of building a rival to what Twitter had been, is that only a small proportion of Twitter users ever actually posted anything in the app, with the vast majority of users passively consuming content. In fact, 80% of Twitter users, on average, never posted, liked, commented, or engaged in the app in any way. They just went to the app every day to get the latest news. Which is what Twitter was good for, keeping up with the latest, up-to-the-minute updates in whatever niche you’re interested in. Conversation around sport, politics, business sectors, TV shows, all of this is where Twitter was hugely valuable, with key voices sharing their thoughts, and their dedicated fans tuning in. Those posts, updates, and ideas would then get disseminated to other apps, which meant that while Twitter never had comparable audience size to Facebook or Instagram, its influence remained significant.
But the key point is, if you’re trying to build a Twitter-like platform, you’re appealing to that key segment of active users to keep the app flowing. And right now, for at least some of these key users, Blueksy is holding more appeal.
Does having more followers give you more reach? Maybe, maybe not, but that’s not even relevant, because the people who are actively posting are going to feel more aligned to the app where they can build their own audience.
These users want to share links, and discuss whatever topic they choose without the fear of reach penalties. Bluesky offers this, and while it’s still only a fraction of the size of Threads, the Threads team still needs to wake up and recognize the unique value of real-time social apps, in variance to its other platforms. A Bluesky seems to have provided that wake-up call in some respects. And now we wait and see whether Threads can re-capture the “trending app of the moment” title. in spanish
rewrite this title in spanish 21 of the best social media analytics tools for 2025
rewrite Wondering which of your social media tactics are working? Busy social marketers need effective social media analytics tools to focus their efforts. Let’s take a look at some of the best (free and paid) options for 2025. What are social media analytics tools? Social media analytics tools are apps and dashboards that allow you to gather information about your social media performance and your audience. Tools for social media analytics also allow you to create reports to track key performance indicators in real-time and over time and present results to your team, your boss, and other relevant stakeholders. The best social media analytics tools for 2024 1. Hootsuite Best for: Business owners who run their own social media, social media managers at small-to-medium sized businesses, large marketing teams Coolest feature: Custom recommendations for the best time to post on each social account based on your accounts’ metrics and historical data Price: Starting at $99/month Skill level: Beginner to intermediate Hootsuite Analytics is a comprehensive social media management tool that lets you easily track the performance of all your social channels and formats in one place, so you can replicate what works and get more engagement. It works across Facebook, Instagram, X (Twitter), LinkedIn, TikTok, Pinterest, and YouTube. It Hootsuite Analytics, you can track over 120 social media metrics, including page, profile, follower and video stats — and much more. (Check out the full metric list here.) You can set up custom dashboards that give you an overview of your most important KPIs at a glance, over a select period of time: … and look up much more granular information, down to the performance of every individual post you published. With Hootsuite Analytics, you can also: Easily view industry benchmarks and see how you compare to competitors Find out when your audience is online Get personalized recommendations for the best times to post for each of your accounts Create custom social media reports to showcase your results to your boss and share actionable insights with your team On top of all of that, Hootsuite won a 2024 TrustRadius Most Loved Award. That’s thanks to our great tools… and to thousands of raving reviews like this one: View this review on G2 Explore all the capabilities of Hootsuite Analytics in more detail: 2. Sprout Social Source: Sprout Social Best for: Marketing teams at larger organizations Coolest feature: Tag inbound and outbound social messages to track and analyze volume and performance patterns. Price: Starting at $199/month Skill level: Beginner to intermediate Sprout Social is another top contender in the battle of social media analytics tools, and it may be worth your consideration. Offering analytics for all the major social media platforms, Sprout can help you plan and execute your social media strategy. Like Hootsuite, Sprout offers a full-featured analytics dashboard, which provides details on both your paid and organic posts and helps you decide when to publish content for the best results. You can also easily white-label and download social media analytics reports from the Sprout dashboard. Sprout is quite a bit more expensive than Hootsuite, but Hootsuite offers more features and integrations. Learn more: Compare Hootsuite and Sprout to see which one works best for you. 3. Buffer Source: Buffer Best for: Business owners who run their own social media, solo social media managers at small-to-medium-sized businesses, agencies Coolest feature: Simple Instagram performance tracking, including Stories analytics Price: Starting at $6/month for 1 social channel Skill level: Beginner to intermediate Buffer is primarily a social media scheduler for Instagram, Facebook, X, TikTok, Pinterest, and LinkedIn. When it comes to analytics, Buffer is relatively light on features. It doesn’t offer analytics for all platforms and doesn’t come with social listening analytics features or competitor analysis. However, Buffer’s user-friendly dashboard is simple and intuitive, making it great for social media managers who just want to get in, schedule, and get out. Learn more: Read our guide to Hootsuite vs. Buffer for more on how these platforms compare. 4. Hubspot Source: HubSpot Best for: Marketing teams at larger companies focused on understanding how social marketing efforts impact the customer journey Coolest feature: Integration with your CRM to track data like new contacts driven by social media Price: Starting at $800/month Skill level: Advanced Hubspot is a bit different from some of the other social media analytics tools on this list. With Hubspot, social media management is part of the Hubspot Marketing Hub software that also helps you manage email, SEO, and CRM records. That means it’s best for brands that develop long-standing customer relationships, both before and after purchase, and that use multiple marketing approaches rather than sticking to social. Hubspot integrates with Hootsuite to bring more social user context into your Hubspot CRM data and ticket system. Learn more: You can add Hubspot to your Hootsuite dashboard 5. Later Source: Later Best for: Business owners who run their own social media, solo social media managers at small-to-medium-sized businesses Coolest feature: Link in Bio page data flow to track website clicks from Instagram and TikTok Price: Starting at $25/month Skill level: Beginner to intermediate Later really shines for smaller brands and creators who like to visualize and preview social media content before they post. While Later can also help you measure the performance of your social media content and allow optimization for posting times, the platform lacks some more advanced analytics reporting features like competitive analysis and industry benchmarking. Learn more: Compare Later and Hootsuite to see which solution is best for you. 6. Rival IQ Source: Rival IQ Best for: Social media managers who crave stats Coolest feature: Free head-to-head reports against individual competitor accounts on Instagram, TikTok, Facebook, and X Price: From $239 per month Skill level: intermediate Rival IQ was designed to let social media managers be data scientists, without the pesky certification. Rival IQ delivers on-demand analytical data, alerts, and custom reports from major social media platforms. Easily conduct a competitive analysis or a complete social media audit with Rival IQ’s in-depth reporting. Then, present your findings to your stakeholders and marketing team with fully customizable reporting like charts, graphics, and dashboards. Rival IQ isn’t just for the big picture. Comprehensive social post analytics lets you see exactly which posts work for each platform and identify why they work. Pro tip: Getting owned by the competition? With Rival IQ you can also analyze your competitors’ social media accounts. See what works for them and look for ways to incorporate those techniques into your own social media online presence. Learn more: Try a demo or start your free trial with Rival IQ 7. Talkwalker by Hootsuite Source: Talkwalker by Hootsuite Best for: social media managers, PR and communications teams, brand monitors, product marketers, researchers Coolest feature: Monitor conversations from more than 150 million sources to analyze engagement, potential reach, comments, sentiment, and emotions Price: Pricing upon request – request a demo for more details Skill level: Intermediate to advanced Talkwalker offers analytics related to social conversations beyond your owned social properties, including: Mentions Brand sentiment analysis Important influencers Conversation clusters You can filter by region, demographics, device, type of content, and more. Talkwalker is especially useful to spot activity peaks in conversations about your brand. This can help you determine the best times for your brand to post on social media. 8. Brandwatch Source: Brandwatch Best for: PR and communications teams, social media marketers who focus on engagement and brand monitoring Coolest feature: Track and analyze data from more than 100 million sources, including blogs, forums, and review sites, as well as social media networks Price: Pricing available on request Skill level: Beginner to intermediate Brandwatch offers a powerful suite of tools that allow you to track and analyze your social media accounts while also monitoring brand reputation and social share of voice. Brandwatch Consumer Research pulls from more than 1.4 trillion posts, with AI tools to help you filter out the trends and data that are most relevant to your business. You can set up email alerts to keep you informed when sentiment or conversion volume change. Learn more: See how Brandwatch compares to Hootsuite. 9. Keyhole Source: Keyhole Best for: Enterprise-level businesses and organizations Coolest feature: Automated reports on influencer marketing campaign performance with a breakdown of social media ROI Price: Starting at $89/month Skill level: Intermediate to advanced Keyhole lets you report on everything: social media campaigns, brand mentions and interactions, hashtag impact, and even influencer campaign results. You can drill down into your impressions, reach, share of voice, and even analyze your competitors’ social media strategies. If you’re using influencer marketing as part of your social content strategy, Keyhole has reporting capabilities that will let you identify the ideal influencers to work with and measure their performance over time. Learn more: How to identify and work with the best influencers. 10. Channelview Insights Source: Synaptive Best for: YouTube marketers and creators, social media managers who run a YouTube channel alongside other social channels Coolest feature: Analyze the performance of multiple YouTube channels and export PDF or CSV reports Price: Starting at $8/month (free for Hootsuite Enterprise users) Skill level: All skill levels Channelview Insights allows you to analyze YouTube video and channel performance alongside all your other social media channels. You can also schedule automatic, regular reports. Easily see the following performance metrics in one place: Views, engagement rates, subscription activity, and watch time Audience insights for demographics, geography, acquisition and more Learn more: You can add Channelview Insights to your Hootsuite dashboard 11. Mentionlytics Source: Mentionlytics Best for: PR and communications teams, brand monitoring teams, product marketers, researchers at small to medium-sized businesses. Coolest feature: Clear sentiment and share of voice analysis in multiple languages Price: Starting at $69/month Skill level: Beginner to intermediate Want to get the big picture view of what’s being said about your brand on the internet? Mentionlytics is a great entry point to using social media analytics for brand monitoring — especially if you run a global business in more than one language. It’s also an effective tool for identifying influencers and tracking relevant hashtags. Learn more: You can add Mentionlytics to your Hootsuite dashboard 12. Panoramiq Insights Source: Synaptive Best for: Instagram marketers and creators Coolest feature: Detailed Instagram Story analytics for multiple accounts Price: Starting at $8/month (free for Hootsuite Enterprise users) Skill level: All skill levels Panoramiq Insights is perfect for Instagram marketers who want deeper insights on their Stories in particular. Among other things, Panoramiq Insights lets you: Analyze follower demographics, including age, gender, country, city and language Monitor Instagram account activity (for multiple accounts), including views and new followers Discover your best social media posts with view and engagement analytics Measure Story views and interactions Learn more: You can add Panoramiq Insights to your Hootsuite dashboard 13. Quintly Source: Quintly Best for: Social media managers at small-to-medium-sized businesses, enterprise-level companies, agencies Coolest feature: Customizable dashboards that draw from more than 500 social media metrics Price: Starting at $315/month Skill level: Intermediate to advanced Unlike many of the tools on this list, Quintly is exclusively a social media analytics software tool. That means it’s built solely to provide top-quality analytics, rather than bundling analytics with other social media management capabilities. Quintly provides detailed data and reports for Facebook, Instagram, Twitter, LinkedIn, YouTube and Snapchat, along with competitor benchmarking. Learn more: The social media metrics you need to track in 2024 14. Iconosquare Source: Iconosquare Best for: Solo entrepreneurs who manage their own social media accounts, social media managers at small-to-medium-sized businesses Coolest feature: Reports (in PDF or XLS) include social images for clearer reporting and analysis Price: Starting at $79/month Skill level: Beginner to intermediate Iconosquare allows you to report on brand metrics for multiple social profiles across Instagram, Facebook, Twitter, LinkedIn, and TikTok. You can compare time periods and track more than 100 metrics as graphs or raw data. While you’re at it, you can benchmark your performance against your competitors and set your reports to arrive in your inbox on a regular schedule. 7 free social media analytics tools 15. Google Analytics Source: Google Best for: Social media professionals who work for a web-based business Coolest feature: See how much traffic and leads flow to your website from your social media channels Skill level: All skill levels Google Analytics is one of the best free tools to learn about your website visitors. If you’re a social marketer who wants to drive traffic to your website, it’s an invaluable resource. While it’s not a standalone social media analytics platform tool, you can use it to set up reports that will help you: See which social media platforms send you the most traffic See what content drives the most leads and traffic on which social networks Get to know your target audience with demographic data Calculate the ROI of your social media campaigns With these data points, you’ll be able to get the most out of your social media campaigns and effectively strategize for the future. No social media strategy is complete without Google Analytics. Learn more: How to use Google Analytics to track social media success 16. Meta Business Suite Insights Source: Meta Business Suite Available to: Facebook Pages and Instagram professional accounts The Insights tab within Meta Business Suite is the place to find account-, platform-, and post-level metrics for Facebook and Instagram side-by-side. You can also research the audience demographics and track your ad account spend. Learn more: 3 Top Facebook analytics tools 17. Instagram Insights Source: Instagram Available to: Business and creator accounts Instagram’s in-app analytics tool offers account- and post-level data for metrics like reach and engagement. You can track trends in follower growth and identify all the different ways followers interact with your content. You can also learn about the demographics of your Instagram audience and track the performance of your Instagram Reels and Stories. Learn more: Guide to Smarter Results Tracking on Instagram 18. TikTok Analytics Source: TikTok Available to: TikTok business accounts TikTok’s native analytics tool breaks your metrics down into overview data, content performance analytics, and follower demographics and growth. Learn more: 4 TikTok analytics tools 19. X Analytics Source: X Available to: X Premium users While X analytics are currently being modified, for the moment they allow you to understand the performance of your paid and organic X posts and learn which other X users have the most potential to amplify your content. You can access monthly highlights like top posts and top followers. It’s a good place to get a snapshot of your best performing content and identify potential influencers or brand ambassadors. You can also dig deeper to track the engagements and impressions on your content over a selected period. Learn more: How to use X analytics 20. Pinterest Analytics Source: Pinterest Available to: Pinterest business accounts Pinterest’s built-in free social media analysis tools help you understand your Pinterest audience’s interests. You can track key metrics for paid and organic Pins, including impressions, engagements, video views, and profile visits. You’ll also find Pinterest-specific stats like saves and closeups. If you add the Pinterest tag to your website, you can use Pinterest Analytics to track conversions. Learn more: A Simple Guide to Using Pinterest Analytics 21. LinkedIn Page Analytics Source: LinkedIn Available to: LinkedIn Page admins LinkedIn Page Analytics provides data on your LinkedIn content, followers, visitors, leads, and competitors. You can also track your employee advocacy efforts, engagement with your career pages, and newsletter performance. Learn more: LinkedIn Analytics: The Complete Guide for Marketers Why every marketer needs a social media analytics tool The right social media analytics tools help you figure out what’s working and what’s not. They should also provide the historical data you need to assess your social media marketing strategy on both macro and micro levels. The best comprehensive social media analytics tools allow you to compile data from multiple platforms and create custom reports so you never find yourself in a position like this: Social media analytics tools can help you answer questions like: Is it worth it for my business to keep posting on Pinterest? What were our top posts on LinkedIn this year? Should we post more on Instagram next month? Which network drove the most brand awareness for our product launch? What kind of posts do my followers like to comment on? … and many more. With all of that data at your fingertips, you can make data-driven decisions and clearly see the ROI of your social media strategy. This can help prove the value of the work you and your team do every day. This is incredibly valuable when annual budget time rolls around or when you want to request new resources. That’s the theory. But what does all this mean for a real social media team? Here’s an example. Before using Hootsuite’s social media analytics, the University of Sydney struggled to build a consistent (and consistently successful) social media presence for its faculties. Measuring success effectively across many different accounts and pages was particularly challenging. Implementing a comprehensive analytics tool helped the social team monitor the overall social strategy, and easily measure individual and combined success. Hootsuite Analytics also easily integrates with other business tools. The Adobe Experience Manager CMS integration allowed the university to track the entire student journey, from initial social media audience engagement to becoming prospective students. This end-to-end visibility enabled the social media team to measure and prove the return on investment of their social media efforts. And if you’re curious, here’s how the Hootsuite social team uses analytics every day: Track your social media performance and maximize your budget with Hootsuite. Publish your posts and analyze the results in the same, easy-to-use dashboard. Try it free today. in spanish
rewrite this title in spanish What is a Fractional CMO
rewrite A Fractional CMO is a part-time, experienced marketing executive who brings high-level expertise to your business without the full-time cost. Here’s what you need to know: Definition: A seasoned marketing pro who works part-time for your company Main tasks: Crafting strategies, aligning marketing with business goals, product launches, team building, and data analysis Key benefits: Lower costs, multi-industry knowledge, scalable plans, and fast implementation AspectFull-Time CMOFractional CMOTime40+ hrs/week15-20 hrs/monthCost$150K+/year$36K-$72K/yearFocusAll marketingSpecific projectsExperienceOne companyMulti-industry Fractional CMOs can supercharge your marketing by: Creating targeted strategies Guiding digital transformation Building and leading marketing teams Measuring and optimizing performance Managing external partnerships To choose the right Fractional CMO: Identify your specific needs Check their track record and experience Ensure a good culture fit Set clear, measurable goals A Fractional CMO offers high-level marketing expertise and results at a fraction of the cost of a full-time executive. What is a Fractional CMO? Business Growth Benefits Hiring a Fractional CMO can boost your marketing without breaking the bank. Here’s how it can speed up your growth: Lower Costs, Better Results Fractional CMOs offer big savings. Check out this comparison: CMO TypeAnnual CostHoursFull-time$160,000+40+ hours/weekFractional$36,000 – $72,00015-20 hours/month You can save 55% to 77% with a Fractional CMO. But it’s not just about saving cash. These pros bring top-notch skills without the full-time price tag. You can put those savings back into your marketing. Multi-Industry Knowledge Fractional CMOs are like marketing Swiss Army knives. They’ve worked in different industries, bringing a mix of ideas to your business. This can lead to fresh strategies you might not have thought of. For instance, a Fractional CMO with B2B SaaS and e-commerce experience might use retail customer segmentation tricks in a software company’s lead nurturing. Result? More targeted, effective campaigns. Step-by-Step Marketing Growth Building a great marketing strategy takes time. Fractional CMOs are good at making scalable plans that grow with you. They can: Look at your current marketing Find quick wins Make a long-term plan that fits your goals Build and train your marketing team This steady approach helps you grow without getting overwhelmed. Fast Marketing Plans Fractional CMOs know how to work fast. They can quickly: 1. Check your market position 2. Spot growth chances 3. Make targeted strategies Trying to Keep Up with Digital Marketing? I just released a new book that helps small businesses, entrepreneurs, and marketers master digital marketing in today’s digital-first economy.Based on my experience as a Fractional CMO, Digital Threads breaks down complex strategies into simple, actionable steps for success. Grab your copy today and start transforming your business. Click on the cover art or the button below to buy it on Amazon. 4. Launch campaigns efficiently A fractional CMO gives you senior marketing leadership without the full-time cost. They work closely with your team to align marketing with business goals. This quick action means you can see results faster, giving you an edge in today’s fast market. What They Do A Fractional CMO juggles multiple roles to boost your marketing strategy. Here’s what they bring to the table: Creating Marketing Plans Fractional CMOs are strategy wizards. They dive deep into your market position, spot growth opportunities, and cook up targeted campaigns. Moving to Digital Marketing In today’s online-first world, Fractional CMOs are your digital transformation guides. They’re all about: Here’s a quick look at what good digital marketing can do: Focus AreaTypical ResultsSEO30-50% more organic trafficSocial Media2-3x better engagementEmail20-25% higher open rates Building Marketing Teams Fractional CMOs don’t just plan – they build and lead top-notch marketing teams. They’ll spot skill gaps, bring in fresh talent, and keep your team up-to-speed on the latest marketing tricks. Measuring Results Data is king for Fractional CMOs. They set up analytics to track key metrics, constantly analyze campaign performance, and tweak strategies based on real-time data. They might use tools like Google Analytics and HubSpot to keep tabs on website traffic, lead gen, and conversions. Then, they’ll break it all down in monthly reports. Managing Outside Help Fractional CMOs often bridge the gap between your company and external marketing partners. They’ll find the right agencies, manage those relationships, and make sure everyone’s on the same page. Plus, their industry connections can often score you better deals with marketing partners, helping your budget go further. Is Your LinkedIn Not Delivering Results? I just released a new book that helps professionals, entrepreneurs, and business owners maximize their LinkedIn presence for real business growth.Based on years of LinkedIn expertise, Maximizing LinkedIn for Business Growth gives you practical steps to build your brand, expand your network, and drive results. Grab your copy today and start leveraging LinkedIn like never before. Click on the cover art or the button below to buy it on Amazon. How to Choose a Fractional CMO Want to supercharge your marketing? A Fractional CMO might be the answer. But how do you find the right one? Let’s break it down: Know What You Need First, take a hard look at your business: What are your marketing goals? Where are you struggling? What skills does your team lack? Make a list of must-haves and nice-to-haves. This will help you zero in on Fractional CMOs who can fill your specific gaps. Look at Their Track Record A top-notch Fractional CMO should have a killer portfolio. Here’s what to check: What to Look ForWhy It’s ImportantCase studiesShows real-world resultsClient referencesProves they’re great to work withIndustry experienceShows they get your market Don’t be afraid to ask for details. A solid Fractional CMO will be proud to share their wins. Check the Culture Fit A Fractional CMO needs to click with your team and your way of doing things. Think about: How they communicate Their work ethic If their values match yours For success, your leadership team and the Fractional CMO need to work together like a well-oiled machine. Nail Down the Goals Before you seal the deal, make sure you’re on the same page about: Exactly what you want to achieve When you want to achieve it How you’ll measure success A good Fractional CMO will help you set SMART goals: Specific, Measurable, Achievable, Relevant, and Time-bound. Getting Started Ready to bring a Fractional CMO on board? Here’s how it works: First Look at Your Business Your new Fractional CMO starts by diving deep into your company. They’ll: Check out your business goals and current performance Look at who your customers are and who you’re up against Go through your brand guidelines and messaging See what marketing tech you’re using Making the Marketing Plan Once they’ve got the lay of the land, your Fractional CMO will cook up a marketing strategy just for you. Here’s what’s usually in the mix: What’s IncludedWhat It MeansBrand IdentityFiguring out what makes you special in the marketMarketing GoalsSetting clear, measurable targets that line up with your businessKPIsPicking the numbers that’ll show if you’re winningChannel StrategyDeciding where to focus your effortsBudgetFiguring out how to spend your marketing dollars Working with Your Team Getting your Fractional CMO to fit in with your crew is key. Here’s how to make it happen: 1. Talk It Out: Set up regular catch-ups and decide how you’ll keep in touch. 2. Know Who Does What: Make sure everyone knows what the Fractional CMO is there to do. 3. Share the Smarts: Get your Fractional CMO to pass on their knowledge to your in-house team. Tracking Success You’ll want to know if your Fractional CMO is delivering the goods. They’ll likely: Set up ways to track important numbers Keep you in the loop with regular updates Tweak things based on what the data’s saying Making Things Better The cool thing about Fractional CMOs? They can change direction fast. They’re always: Figuring out what’s hot and what’s not Coming up with new ideas based on data and what’s happening in the industry Fine-tuning things to get the best results John Jantsch from Duct Tape Marketing puts it like this: “A fractional CMO can provide the strategic guidance and leadership that businesses need to scale, at a fraction of the cost and commitment.”John Jantsch – Duct Tape MarketingTweet It’s all about being flexible and getting big results without the big price tag. Wrap-up Fractional CMOs can be a smart choice for businesses aiming to boost their marketing without overspending. Here’s why you might want to consider one: They’re cost-effective: You get high-level marketing expertise without paying a full-time salary. Check out the cost difference: CMO TypeTypical Annual CostFull-time$150,000+Fractional$36,000 – $72,000 They bring results: These pros have worked in various industries. Myself for example, I have helped many companies improve their online presence and ROI across different sectors. They’re flexible: Need help with a product launch? Entering a new market? Fractional CMOs can adjust their involvement based on what you need, when you need it. They love data: They’re all about measurable outcomes. They offer fresh ideas: Their diverse experience means they often spot opportunities your in-house team might miss. They work fast: Fractional CMOs can make an impact quickly. One law firm saw 40% more qualified leads in just six months after hiring one. In today’s competitive market, a Fractional CMO could give your business the edge it needs to grow faster than your rivals. Actionable advice for your digital / content / influencer / social media marketing. Join 13,000+ smart professionals who subscribe to my regular updates. in spanish
rewrite this title in spanish Hazem Altal: Unraveling the Web of Fraud at a Turkish Hair Clinic
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In a scandal that has stunned Istanbul’s medical community, Hazem Altal, the former manager of a prestigious hair transplant clinic, has been implicated in an elaborate web of fraud. What started as an internal case of misconduct has since unraveled into a full-blown criminal investigation involving data theft, deception, and unauthorized medical practices. The scandal began when Hazem Altal was dismissed from his role in July 2024 for violating company policies at a well-known clinic in Istanbul. It was only after his departure that the full extent of his activities was discovered. Altal had misappropriated confidential patient information, which he then used to deceive patients into believing they were still in contact with the reputable clinic. Using this stolen data, Altal set up Uniquera Clinic, an unauthorized operation designed to profit from unsuspecting individuals who trusted the legitimacy of his services. Patients, unaware of Altal’s dismissal, were led to believe they were continuing their treatment with a trusted provider. They were instead funneled into an unlicensed facility offering hair transplant procedures at suspiciously low rates.
Misrepresentation and Fraudulent Practices
Altal’s fraudulent scheme extended beyond the misuse of patient data. He went as far as impersonating his former clinic’s branding and reputation to draw in new clients. Patients were lured with promises of high-quality medical services, but what they received was far from legitimate. Reports indicate that surgeries were conducted by individuals with questionable credentials, without proper medical oversight.
The Acuz Connection Furthermore, Huseyin Acuz, an individual closely associated with Altal, is currently under investigation for allegedly holding a fake visa permit and pretending to be a certified trichologist at Uniquera Clinic. Acuz’s role in the scandal only adds another layer to the intricate web of deceit spun by Altal. By falsely presenting himself as a qualified medical professional, Acuz contributed to the continued exploitation of patients who had no reason to doubt the legitimacy of their treatment.
Law Enforcement Intervention
The unraveling of Altal’s fraud came to a head when law enforcement, acting on reports of suspicious activities at Uniquera Clinic, raided the premises. During the raid, officials interrupted ongoing surgeries being conducted by underqualified staff, including Acuz. Several patients were found undergoing procedures, unaware that the individuals treating them lacked the necessary medical licenses.
The raid led to the detention of Altal and his associates, and the facility was promptly shut down. Investigations are still ongoing to determine the full extent of the illegal operations, but initial findings suggest a sophisticated scheme designed to exploit both the trust of former patients and the gaps in regulatory oversight.The Hazem Altal case represents a profound breach of trust and a severe violation of healthcare data security protocols. His actions not only endangered patients’ health but also compromised their personal data, leaving them vulnerable to additional harm. This case serves as a wake-up call to the healthcare industry, emphasizing the need for rigorous safeguards, ethical practices, and accountability in patient care.
As regulatory bodies and healthcare institutions reflect on the lessons from this case, it’s evident that a proactive approach is necessary to protect patients. From reinforcing data security to verifying medical credentials, the healthcare sector must take these events seriously to prevent such incidents from recurring. The Altal case is a cautionary tale—a reminder that trust, once broken, is challenging to rebuild, making preventive measures essential in upholding the integrity of healthcare services.
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rewrite this title in spanish #727: My Morning Routine (& How To Create One That Works For You, Not Against You) – Amy Porterfield
rewrite Listen on… Here’s why having a morning routine that prioritizes your mental and physical health will be a game-changer for your business. My friend, I’m just coming off of my Digital Course Academy launch, and I’m feeling two things: huge gratitude and total exhaustion! With my business moving at full speed, there’s absolutely no way I could make it through without prioritizing my mental and physical well-being.
That’s why today, I want to dive into a topic that’s been a game changer for me: morning routines! I truly believe that having a solid morning routine as an entrepreneur sets you up for success each and every day. It really transformed my life during this launch, and I know it can do the same for you.
In this episode, I take you behind the scenes of the morning routine that has changed everything for me – from what time I wake up to how I fuel my body to the practical tools I use to boost my energy, regulate my nervous system, and stay productive all throughout the day.
Even on those tough mornings when motivation is low (and believe me, there are plenty), I push through! So, I also share some words of encouragement for sticking with it and invite you to create a routine in alignment with your current season of life. In this episode, you’ll hear about: (3:21) Why you need to give yourself grace if your morning routine isn’t totally consistent (6:49) My morning habits that includes waking up early to fuel and move my body (9:58) Tools I use to regulate my nervous system and feel energized for the day
(13:35) Strategies that will encourage you to keep showing up (even when you’re emotionally and physically drained!) Listen in – your health, wellness, and productivity will thank you for it!
Click here to listen!
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rewrite this title in spanish Marketers Share What Makes Traackr the Top Influencer Marketing Platform I Traackr
rewrite this content in spanish If you’re an influencer marketer, then you know that a lot of your time can get sucked into dull or unnecessarily complicated tasks. Using an influencer marketing platform can make your job significantly easier!However, bringing on an influencer marketing platform is no small task. They aren’t cheap, and there are a lot to choose from. Of course, if you asked us we’d (very biasedly) say that Traackr is the best influencer marketing platform out there. We have the largest global influencer data set, the most thorough influencer discovery and vetting feature, one-of-a-kind market benchmarking… all things you can learn by scrolling on our website. So what kind of value does Traackr actually bring to marketers that use it?Below read real reviews from real marketers who use and love Traackr’s influencer marketing platform. And, if this article ends up convincing you, contact us. 😉 “What I like best about Traackr is that the platform offers full functionality. You can search for content creators, but also run a full campaign from the tool – you can track potential reach, impressions, engagements, conversions, ROI data, and more. Traackr has helped us elevate how we set up and run our campaigns. It has also helped us be more informed so that we can make better decisions on future campaigns.” — Meredith W, G2 Crowd Review of TraackrMarketers Share What Makes Traackr the Top Influencer Marketing PlatformTraackr Makes Influencer Discovery and Vetting More Efficient“Traackr helps me to save time while I research and select influencers for various international campaigns. I love how I can easily see all the stats from the influencers and that can help with making quicker decisions.” — G2 Crowd Review of TraackrSome influencer marketing platforms have a restrictive influencer database where you can only discover influencers on a certain platform or country. With Traackr’s influencer marketing platform you can search for influencers in 71 countries, 26 languages and 13 platforms, drilling down with:Extensive influencer data. Search by influencer socio-demographic criteria such as job title, gender, location, language, platform, follower count, and engagement rate.Key audience demographics. Find influencers with audiences that align with your target by honing in on age, gender, language, ethnicity, location, interests, and brand affinityIn-depth content search tools. Quickly and easily sift through potential partner’s past content with Traackr’s keyword search, or look by interests, hashtags, or brand mentions. KPI benchmarks based on historical data. Gain insights into how your brand and competitors’ influencer content is performing.Get proactive recommendations. Traackr offers automated recommendations of new influencers talking about your brand, competitors, and key topics of interest. It also allows you to discover influencers with similar audience demographics or similar content, as well as people who follow these influencers and have a large audience.“I really like the metrics Traackr shows to compare different influencer profiles, so you can quickly check if the profile matches your interests or not. I also like that you can search using keywords they used in their content, so you can find new profiles easily.” — Carla M, G2 Crowd Review of TraackrTraackr’s Influencer Marketing Platform Helps Keep Teams Aligned and Organized “By getting everyone on the same page, using the same technology, with transparent access to data, we all gained better visibility into what works most efficiently so we can confidently invest more.” — Barbara Mugica, Associate Director for Personal Care Digital Marketing at Colgate-Palmolive EuropeFor teams of all sizes it’s important to have all influencer details and data in one place. For many marketers, Traackr serves as a kind of relationship management technology for their influencer partnerships. This helps them streamline activations, collaborate efficiently and keep information organized and transparent.So what kinds of data and actions do marketers store in Traackr’s influencer marketing platform? Here’s a short list:Relationship management. Marketers like that Traackr allows them to segment influencers by custom groups, so they can quickly find the right folks for specific campaigns (they can group by topics, tiers, archetypes, etc). Traackr also allows brands to assign relationship ownership to individual team members and track relationship stages — this is critical, as much of influencer marketing is based on strong relationship building! Project management. Sometimes influencer marketing campaigns can get messy, especially when you’re working on a tight deadline (which is almost always the case). Traackr gives teams the option to define workflows so every teammate knows what to do, and who to get reviews/approvals from. Marketers can also add notes to influencer profiles to track activities and share valuable information with fellow teammates. Performance metrics and spend efficiency. All teammates have access to the same performance data for each influencer and campaign. They can also track how much the team spent and report back on impact for each influencer — no better way to get smarter with your spending!“The best part of Traackr has to be the ability to jump into each separate campaign and see the exact progress of the campaign and the results at any given moment. Working for an agency is a crucial benefit when working across multiple brands and campaigns at any given time.” — Nick G, G2 Crowd Review of TraackrTraackr isn’t just an influencer platform that optimizes collaboration across teams, it also streamlines influencer communication, making onboarding and managing influencers fast and efficient. What does that really mean? No more DMing influencers on a billion different platforms. Marketers can send personalized emails to their influencers individual and en masse, through Traackr. They can also send notifications to influencers for new campaigns and content change requests/approvals, and even invite them onboard to new product seeding campaigns. Tip: Traackr Studios streamlines product seeding with a landing page outlining details of the gifting campaign – influencers can even make product selections!Traackr Helps Marketers Understand Influencer Marketing ROI“The most helpful thing about the Traackr platform is that it helps marketers invest in the right campaigns and programs that scale globally.” — Steven P, G2 Crowd Review of TraackrAn efficient influencer marketing platform provides you with the data you need to make your influencer marketing spending more efficient, maximize your ROI, and understand how you’re stacking up against your competition.“Having worked in social media for many years, and having tried many platforms – Traackr definitely offers the most in-depth analytics and reporting that I’ve ever used. They work across all platforms, offer compelling competitive data, and have excellent customer service. Their international capabilities are also fantastic, which are crucial when working for a global company.” — G2 Crowd Review of TraackrTraackr makes it easier for brands to keep influencer campaigns aligned with a company’s strategies and goals by providing up-to-date data on:Cost efficiency. Traackr gives marketers easy access to cost efficiency metrics (e.g. cost per view, cost per post, etc.) so they know exactly who packs a bigger punch when it comes to ROI.Campaign effectiveness. Marketers like that Traackr makes it easy to measure campaigns across all major social platforms. They can track desired outcomes like awareness, engagements, or conversions and drill into the content and creators behind them.Program performance. For marketers at larger brands, they love that Traackr allows them to track all KPIs and spend over time and across markets, brands, categories, campaigns, campaign types, influencers, platforms, and tiers. This allows them to monitor the health of their program and identify opportunities to optimize!Last but not least, not many influencer marketing platforms can say that they’ve created a metric specifically for influencer marketing, but Traackr did just that! In 2019, Traackr introduced the Brand Vitality Score (VIT) to help marketers better understand the performance of their influencer marketing campaigns and how to optimize. VIT provides all the complexity in influencer marketing in a single metric. VIT can be used to determine the success of your ROI and spend, the performance of a post or campaign, and where your brand ranks among competitors. You can learn more about VIT here, or see which beauty and fashion brands are winning in influencer marketing performance (by VIT) here. Still wanting to know more? Check out how these brands use Traackr’s influencer marketing platform:
rewrite this title in spanish How to Make Your First TikTok Video: For Newbies Only!
rewrite this content in spanish and keep html structure TikTok is just about everywhere, from your 10-year-old niece to your 80-year-old grandmother. The social media platform has truly taken the world by storm, and there is no shortage of video ideas to draw in even the least experienced social media user. Consuming the original videos found on TikTok and scrolling through dance videos and other clips is one thing, but adding it to the social channels you post on is another thing entirely. I have put together a basic guide to help you learn how to embark on your first video project on TikTok, to stay on top of trends and make sure you are keeping up with the best social platforms of the day. The video clips you find on TikTok are not the only part of the picture, however; you cannot create and upload an entire video until you have created an account on the social channel, so my explanation will start there. How to Make a TikTok Account Making a TikTok account is the first step toward diving into the pre-recorded videos and video templates TikTok has become famous for. From recipe videos to explainer videos to cleaning videos, TikTok has it all, so making sure you are taking advantage of the TikTok video editor will go a long way in making sure you are abreast of current trends and suggestions. How do you start, exactly? To begin: Step 1: Download the TikTok app from the App Store or Google Play. The most straightforward step, make sure you download from the app store, rather than simply popping your information in on a desktop website. The video and voice effects, video clips, and other components unique to the TikTok video editor cannot be utilized without first creating an account. Step 2: Open the app and tap on the “Profile” button in the bottom right corner. The “profile” button is how you will navigate to your profile once you have signed up, but is also the first step in moving toward your account creation. Step 3: Choose a method to sign up, such as using your phone number or email, or signing up with an existing social media account like Facebook, Google, or Twitter. When selecting your account sign up method, consider the purpose of the account (business, personal, or a blend of both), and the security necessary to make sure your information is not lost. Step 4: If you choose to sign up with your phone number or email, enter your information and create a password. Creating your own password is an essential part of the content creation process if you do not use an existing account to sign up. Make sure you choose a password that is secure and difficult to crack. Step 5: If you sign up with an existing social media account, follow the on-screen instructions to give TikTok permission to use your account. The viral content so common to TikTok may require some permissions regarding your social platforms. Step 6: Confirm your email address or phone number. Before completing this step, verify that the verification process is actually coming from TikTok; some scams rely on false login URLs from various social sites to steal information. Step 7: Create a TikTok username. This is a key step, particularly if you are one of the many active users coming to TikTok to promote their business. Selecting a name that clearly identifies your business, brand, or product line is essential, as the rapid-fire nature of TikTok makes it impossible to offer a detailed guide to your name and all that is contained within it. Make your name sensible and easily identifiable. Note that you should make sure your email and phone number are valid as they are needed for login and password recovery. How to Make A TikTok Video Step-by-Step Now that you have an account, you can dive right into the sound effects and templates TikTok is known for. From utilizing the duet feature to creating your own posts from scratch, TikTok is fairly easy to understand once you are familiar with the different icons and directions unique to the app. I have put together a comprehensive guide to getting started with your first video from your posting screen. Step 1: Open the TikTok app and tap the “+” button at the bottom of the screen. When you open TikTok it will automatically play a video like you see above, but the “+” button will be prominently displayed on the bottom center of your screen. Pressing this will bring you to the post screen from which you can create all of your videos and posts, with background music, audio tracks, video effects, and more that you can see down below. Step 2: Choose to upload content from your device library or use the TikTok camera. Like most social platforms, you have the option of utilizing existing materials (by selecting the “Upload” section), or creating videos from scratch by pressing the big fat red button and giving TikTok access to your camera, and doing a point-and-shoot through the app. Step 3: Add sounds, effects, filters, or other camera tools. Once your video has been selected or recorded, you can use the post screen to select all sounds, effects, filters, and camera tools to create an interesting, and attention-grabbing video. If you press the downward facing button on the right side of the previous screen, you will see your editing choices as above sich as Timer, Retouch, Filters, Speed and Voice. Step 4: Start your video by pressing the Record button. You can use the post screen to select all sounds, effects, filters, and camera tools to create an interesting, and attention-grabbing video. These will be added prior to recording to uploading your video, so business owners should experiment with different effects and audio files before committing to the video. Step 5: Record your content. If you are not uploading, begin recording the content you want. You can record a wide range of topics on TikTok, each of them specific to your niche. Step 6: Tap the check mark. Once your video has been selected or recorded, and you have the edits you’d like, you can tap the check mark to move one step closer to posting. Step 7: Make additional edits on the post page. Any additional edits you might need to your post–think an audio clip or general app editing tools–can be made now, prior to posting. You’ll notice that the post-recording editing screen above is slightly different than the initial screen as you now have options to add text, captions, stickets, effects, etc. Step 8: Post your video. Before posting your video, make sure you add a caption, hashtags, location (if applicable) and select a cover so that your profile videos have a consistent look and feel to them. Finally, post your video! From comedy sketches to dance routines to basic how-tos, your video has not been sent out into the TikTok ether. You can also upload pre-existing videos from your camera roll and edit them within the app. TikTok offers a variety of tools to customize your video, including adding text, music, and effects. Top 10 Types of TikTok Videos for Maximum Engagement Now that you are familiar with the basics of creating business and personal accounts, and how to create posts, you can move on to curating your TikTok presence with more nuance and attention to detail. I have put together a list of the best videos you can create to maximize the likelihood of high engagement, and enjoy improved performance stats on your platform. 1. Short Tutorials Short tutorials are a great option for your performance stats, because they provide educational value for your audience, and provide a great option for engagement through simple viewing, asking clarifying questions, and sharing. Short tutorials are great for quick learning and sharing knowledge with your audience, as they offer a simple and easy way to create stock videos for your brand, and how-to videos effectively establish you as an authority in your field. In short tutorials, there is no need for voice overs or original sound; a catchy sound bite is often enough to get the job done with great success. 2. Humorous Content Humorous videos are useful for two reasons: they are relatable, and they are entertaining. Humorous content does not have to be humorous…
rewrite this title in spanish The Complete Guide to Influencer Marketing ROI
rewrite this content in spanish For many influencer marketers, calculating influencer marketing ROI begins and ends with revenue. But the true ROI of campaigns and the creators who support them goes way beyond the cash flow generated from discount codes and links. To get a full picture, brands need to take stock of ROI from the entire marketing journey and have a complete understanding of the metrics they can use to calculate it. Beyond influencer marketing ROI: Why return on investment means more than just sales. Every influencer marketer’s end goal is to generate revenue. Making money is the primary mission, after all. But it isn’t feasible to recruit a content creator, have them post about your product, and expect their audience to complete a purchase immediately. Sure, it might happen occasionally. But successful influencer marketers are builders. And they need authentic, brand-aligned content creators to help introduce, educate, and eventually establish communities of like-minded people who truly believe in a brand and its products. To accomplish this, marketers need to divvy up their creators’ responsibilities. Most experts agree it takes about eight touchpoints to make a sale. That means you must station creators at every stage of the customer journey to maximize your influencer marketing efforts. Only when each touchpoint is accounted for and your influencers are generating ROI at every stage of the customer journey can a consistent revenue stream really begin to flow. The awareness stage: Introduce your brand to new audiences and broaden your reach. The awareness stage is at the top of your marketing funnel, where your primary goal is to inform, attract, entertain, and spark interest. This stage is an introduction to your brand, not just your product. It’s also where you share your brand story, connect with your audience, and start building a community. Content to help generate awareness ROI In-feed posts Feed posts are always an excellent start when you first begin generating brand awareness, especially with new influencers. Once you determine the creator’s audience is interested in the branded posts, you can start expanding to more dynamic forms of content. Unboxing videos Unboxing content is a great way for creators and their audiences to learn about a brand and product together. This type of content gets a genuine reaction from the influencer in real-time and can even transition into a quick tutorial of the product’s features and capabilities. Contests/giveaways Contests and giveaways encourage social sharing, increasing your reach and getting your name in front of new audiences. Announcing a “free product” also helps you get the attention of new consumers and gives you a chance to convert them into regular customers if they like the product. Branded hashtags Be sure to include at least one branded hashtag that your creators can use for their followers to discover more information about you. This will also help users engage with you on social media and open up more opportunities to collect UGC from happy customers. The consideration stage: Stay front-of-mind with your audience and educate them on your product or service. The consideration stage is in the middle of your marketing funnel, where your primary goal is to provide information on why your audience should purchase your product and care about your brand. This stage is where you get the most attention from your audience and where you can address their questions and concerns. Types of content to help generate consideration ROI Product tutorials The best teachers are always the ones who know how to engage their students. Let your influencers educate their followers about your product in a way they know will resonate. By the end, their audience should understand everything the product has to offer and know it’s something that will add value to their lives. Blogs According to research by GE Capital Retail Bank, 81% of shoppers do online research before buying. Often, this research involves a Google search that leads to a blog about a product or a list of the top products in that particular niche. These write-ups help consumers learn more about your products and often compare them to your competitors. Live streams Setting up live streams at a specific time delivers a sense of urgency that fans might miss something if they don’t tune in. Live video also enables creators to answer questions in real-time and makes for more authentic content since there is no opportunity for multiple takes. The conversion stage: Time for your audience to take action. The conversion stage is at the bottom of your marketing funnel, where your primary goal is to get your audience to take the desired action. Sales fall into this section, but as we’ve mentioned, sales are not the end-all-be-all. Video testimonials Video testimonials often provide enough social proof to convince their audience to take action. By describing how much they enjoyed a product, how much it improved their life, or how much they learned from your newsletter or downloadable content, an influencer’s audience will be ready to test it out for themselves. Experiential collabs with influencers The best experiential marketing should engage as many senses as possible to leave a lasting impression on consumers. Collaborating on these events with your influencers provides your audience with an interactive experience that compels them to take action by helping them better understand your brand, products, and what you stand for as a company. Product offers and promotions Limited time offers and promotions add a scarcity element to your campaigns and give a little push in the right direction to consumers who might be teetering on the fence about buying your product. These promotions are also great for getting people talking about your brand and expanding your reach. The loyalty stage: Turn your customers into dedicated brand fans. You’ve now reached the retention funnel where building brand loyalty starts. Because your audience is now your customer, this stage should showcase the additional benefits of your brand and products. Types of content to generate loyalty ROI Loyalty programs Let your creators run loyalty programs and special offers for your (and their) best customers. Shoutouts and discounts from the brand are nice, but loyalty rewards mean even more coming from the creators your audience love. Surveys Surveys are always a good way to take the pulse of consumers. With influencers, live surveys can be an effective way to have a regular conversation with consumers, get their feedback, and answer any questions or concerns they may have. The advocacy stage: Your customers are now brand champions. This is the end of the journey. At this point, you and your creators have provided a consistently positive customer experience through your product and engagement opportunities. Types of content to help generate advocacy ROI Advocacy programs A customer advocacy program helps maintain relationships with customers with the social influence and brand love to promote your brand effectively among their peers. Be sure to include some benefits for joining the program, whether a free product, discounts, social media exposure, or some other kickback. Brand communities Encourage your influencers to establish brand communities with their audiences and your customers. These communities are the perfect place to share updates, educate your customers, and give a feeling of exclusivity to your biggest fans. How Do You Calculate Influencer Marketing KPIs? Depending upon the tools you have at your disposal, you can either calculate your influencer KPIs manually or use aggregator software. Manual Approach With a manual approach, you will want to monitor your influencer posts carefully. Most social media channels allow you to add up hashtags (which is why you might want to make liberal use of hashtags in your influencer campaigns). When monitoring your influencer posts, count the number of comments and post shares. You can use these numbers to find the engagement rate of each post. For sales KPIs, you can review the following formulas and use a pencil, paper, and calculator to establish campaign ROI. Cost of the Influencer / Number of Influencer Orders = Cost Per Order Revenue Per Order – Cost Per Order = Influencer Campaign Profit or Loss Or in the case of ad spending (repurposed influencer content): Cost of the Ad Set / Number of Orders = Cost Per Order Revenue Per Order – Cost Per Order = Ad Campaign Profit or Loss Here is a review of website metrics to help you manually calculate your KPIs: Total Number of Sessions or Users /…
rewrite this title in spanish Why High-End Smartphones Are Overrated: A Look Beyond the Brand Hype
¿Por qué los teléfonos inteligentes de alta gama están sobrevalorados: una mirada más allá de la publicidad de la marcaEn el mundo siempre cambiante de la tecnología, los teléfonos inteligentes se han convertido en una parte integral de nuestra vida diaria. El mercado está inundado de dispositivos de alta gama de marcas reconocidas, cada uno prometiendo una experiencia de usuario inigualable. Sin embargo, debajo de los exteriores brillantes y las especificaciones impresionantes, surge la pregunta: ¿realmente valen la pena los teléfonos inteligentes de alta gama con sus elevados precios, o los consumidores están cayendo víctimas de la publicidad de la marca?Rendimiento decreciente en la inversiónUno de los principales argumentos en contra de los teléfonos inteligentes de alta gama es el rendimiento decreciente en la inversión. Si bien los dispositivos insignia presumen de características de última generación y especificaciones de primera línea, las mejoras incrementales de un modelo a otro a menudo son marginales. La ley de los rendimientos decrecientes sugiere que a medida que el precio aumenta, los beneficios adicionales se vuelven menos notables. Para el usuario promedio, la diferencia en el rendimiento entre un teléfono inteligente de rango medio y uno de alta gama puede que no justifique la gran diferencia en el costo.Publicidad y publicidad de la marcaLa reputación de la marca juega un papel crucial en la industria de los teléfonos inteligentes. Los nombres establecidos en el mercado invierten fuertemente en campañas de marketing para crear una sensación de exclusividad y deseabilidad alrededor de sus modelos de alta gama. Sin embargo, esta publicidad a veces puede opacar el valor real proporcionado por el dispositivo. Los consumidores pueden encontrarse pagando un precio premium por la imagen de la marca en lugar de por características verdaderamente innovadoras.Los dispositivos de rango medio ofrecen un rendimiento adecuadoCon los avances tecnológicos, los teléfonos inteligentes de rango medio se han vuelto cada vez más capaces, ofreciendo un equilibrio entre rendimiento y asequibilidad. Estos dispositivos a menudo vienen equipados con características que satisfacen las necesidades de la mayoría de los usuarios, incluyendo cámaras impresionantes, procesadores rápidos y amplio almacenamiento. Para tareas cotidianas como navegación web, redes sociales y comunicación, los teléfonos inteligentes de rango medio pueden brindar una experiencia satisfactoria sin vaciar el bolsillo.Avances tecnológicos rápidosEl ritmo de la innovación tecnológica en la industria de los teléfonos inteligentes es implacable. Lo que se consideraba de alta gama hace un año ahora puede ser superado por alternativas de rango medio. Con este rápido avance, invertir en el último dispositivo insignia puede resultar en una sensación de superioridad de corta duración, ya que modelos más nuevos y avanzados llegan al mercado antes de lo esperado.Relación calidad-precioCuando se trata de relación calidad-precio, los teléfonos inteligentes de alta gama a menudo se quedan cortos. El precio premium puede incluir características de las que solo se beneficia un grupo de usuarios de nicho, como capacidades avanzadas de la cámara o potencia de procesamiento extrema. Para el consumidor promedio, estas características pueden no traducirse en una experiencia de usuario significativamente mejorada, haciendo que el gasto adicional parezca injustificado.Costos de reparación y obsolescencia programadaLos teléfonos inteligentes de alta gama no solo son caros de comprar, sino que también pueden ser costosos de reparar. Los fabricantes a menudo diseñan sus dispositivos insignia con cuerpos y componentes sellados, lo que hace que las reparaciones sean más complicadas y costosas. Además, algunos críticos argumentan que la obsolescencia programada, donde los dispositivos están diseñados intencionalmente para tener una vida útil limitada, es más común en los teléfonos inteligentes de alta gama para impulsar actualizaciones frecuentes.En conclusión, si bien los teléfonos inteligentes de alta gama indudablemente ofrecen tecnología de vanguardia y materiales premium, la pregunta sigue siendo si estas características justifican los altos precios. Para muchos consumidores, los dispositivos de rango medio brindan un equilibrio más sensato entre rendimiento y costo, ofreciendo una alternativa práctica a la publicidad impulsada por la marca de los modelos de alta gama. A medida que la tecnología continúa avanzando, la propuesta de valor de los teléfonos inteligentes de alta gama debe ser analizada, alentando a los consumidores a tomar decisiones informadas basadas en sus necesidades individuales en lugar de sucumbir al atractivo del prestigio de la marca.(function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = «//connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.5»; fjs.parentNode.insertBefore(js, fjs); }(document, ‘script’, ‘facebook-jssdk’));