rewrite this title in spanish What are the latest Hootsuite product features? [Sept 2025]
rewrite Looking for the latest Hootsuite product features? This month’s updates focus on making your social marketing efforts more streamlined and expanding to new networks. From TikTok Business Messaging to Snapchat data in social listening to Bluesky Publishing, here’s a look at all the new features we’ve released up to September 25, 2025. Quick summary of September updates: Create Amplify posts directly from Plan TikTok Business Messaging in Inbox 2.0 Manage Click to Message Ads in Hootsuite Snapchat public content catalogue in Listening Bluesky publishing What are the Hootsuite product updates for September 2025? Employee advocacy: Create Amplify posts directly from Plan Managing employee advocacy content is one step easier than before. With one click, you can now send content from your Hootsuite content calendar straight into Amplify. This update helps Amplify admins: Easily reuse approved social content from social channels and save time building their Amplify content library for advocates Engagement: Inbox 2.0 now supports TikTok Business Messaging You can now send and receive TikTok Business Messages through the Hootsuite dashboard. Benefits include: Manage TikTok private conversations alongside public comments in the same inbox Route customer messages efficiently and reduce response times This update brings TikTok Business Messaging into Hootsuite Inbox, so social teams can manage every customer conversation in one place. Social advertising: Manage Click to Message Ads in Hootsuite Running paid and organic social ads together is now easier. You can build and manage Facebook and Instagram Click to Message Ads right in Hootsuite. Why this matters: Combine organic content and social ads in one all-in-one social media management platform Respond to resulting conversations in real-time within Inbox 2.0 Get in-depth post-performance insights with advanced analytics reports This update unifies organic and paid engagement by letting you run, monitor, and respond to Click to Message Ads without leaving Hootsuite. Social listening: access Snapchat’s public content catalogue Social listening expands with access to Snapchat’s public content, including stories, saved stories, and spotlights. This update supports better decision-making by: Surfacing trending topics and brand mentions from Snapchat Enriching sentiment analysis with post-level engagement data Strengthening your social media strategy with more complete insights Heads up to businesses with a Gen Z audience: This update means Hootsuite customers can now do social listening on Snapchat, giving you more complete insights into brand mentions, sentiment, and trends. #1 Easy Social Listening Brand mentions, trending topics, and sentiment at your fingertips. Enhance your social strategy with the insights that matter. Start free 30-day trial New social network: Bluesky publishing in Hootsuite Bluesky joins the list of supported social media networks in Hootsuite. In addition to having access to social listening Bluesky data, you can now publish and schedule Bluesky posts alongside your other social network content. With this update, you get: Post-scheduling and publishing tools for Bluesky Recommended best times to post for Bluesky Now, you have the ability to test reaching your audience on a new social network that is growing in popularity. To use it, simply connect your Bluesky account within Hootsuite, compose or schedule posts as usual, and manage your content alongside other networks. Those are all the new Hootsuite product features for September 2025. We hope they help your team save time, uncover new audience insights, and try new things on new networks. in spanish
rewrite this title in spanish Trick or Treat? Here’s What You Need to Know
rewrite Guest blogging has been an important part of the blogosphere almost from the beginning of the genre. As soon as bloggers started forming communities, hosting other bloggers for debates, discussion, and fellowship became increasingly common. While guest blogging was originally just a way to form and nurture community and relationships, nowadays it’s an important part of building and promoting your blog. In fact, it’s now so common to guest blog that even corporate blogs have guests on occasion. But, what do you need to know about guest blogging generally? The following handy guide speaks briefly about the ins and outs of guest blogging. I also go into this topic more in-depth in a downloadable guide you can sign up to receive at the bottom of this post. Let’s dig in. Why is Guest Blogging so Awesome? Before we start looking at the benefits of guest blogging, let’s consider the overall value of this practice. Briefly, guest blogging helps raise the profile of your blog, build relationships, and open the door for further collaboration. It is One of The Best Sources of Social Proof One of the biggest reasons to write guest blogs and have guest bloggers come onto your site is social proof. In other words, if you are the host, then you’re showing your audience that the guest blogger is trustworthy. Likewise, if a blogger lets you write and post a guest blog, it serves as a sort of endorsement for you and your blog. How does this benefit you? In some ways, it’s similar to the social media world. When you are seen on someone else’s blog, or when you host a more influential blogger, this builds a type of social proof. After all, bloggers get far more readers when people link to their websites. Guest blogging is one of the best ways to get that boost. It Helps with Relationships and Thought Leadership In addition, guest blogging is a great way to forge and nurture relationships. This is how guest blogging started before the genre was commercialized. However, nowadays these collaborations are excellent for working with influencers. An influencer can appear on your site or vice versa. Either way, you’ll be exposed to that person’s followers. Similarly, when you write a guest blog, you can begin to build a brand as a thought leader. For instance, someone might ask you to write something as an SME that is relevant to their topic, but outside their expertise somewhat. By answering the questions of someone else’s readers, people learn to trust what you have to say. It Helps Increase Traffic Finally, guest blogging helps boost your website traffic. One way it does that is through brand awareness: people will read your guest post and get curious. If you leverage your opportunity well enough, then people will often click through to see your biography and check out your website. The other way is through referrals on the host website. Overall, Guest Blogging Improves Your SEO Yes, I just said it. Guest blogging helps improve website SEO for both parties. If you’re the guest, then having a link from the other website, called backlinks, can improve your visibility. This is especially true if the person whose guest blog post is on the more important site. If the search engines see that your website is considered important by a market leader, it automatically assumes your site is high enough quality to move up in search engine rankings. Likewise, guest blogging can improve SEO by helping people reach your website and spend more time on it. Search engines assume that if people spend more time on a website, then it is more valuable to those people. After all, who wastes time reading things they don’t find to be worthwhile? Finally, the increased traffic to your blog shows the search engines that your site is considered valuable by readers. Besides SEO writing techniques, this is one of the best ways to ensure your site gets more traffic, and better ratings, over time. Guest Blogging is Also Beneficial for Your Host Website One of the great things about guest blogging is that it’s a win-win. Both the guest blogger and the host blogger benefit. Freebies are Great One of the tougher parts of being a blogger is having the time to write. This is especially true if the blog is busy and your host still has a day job. For this reason, a lot of people pay freelancers to write individual posts. However, if you can get an outside writer to do a guest post, then it’s a big bonus. They Get Fresh Perspectives It’s easy in some industries to develop “tunnel vision,” where people hold one perspective or have a limited range of perspectives. With guest blogging, it’s much easier to break out of the tunnel vision because of the fresh perspective other professionals bring to the table. And, if the guest posts on the edges of a niche, even the host pays to learn something. Exposure to New Audiences is Priceless Finally, blogging guests will often share the post you’re hosting for the. For instance, they might brag about it on Instagram or share a link through Twitter. Sometimes, they’ll even include the accolade on their corporate website. Either way, guest blogging hosts benefit from greater traffic, which can in turn become regular readers, customers, or subscribers. Ready to Get Started Guest Blogging? Here’s How. Like almost everything else in life, failure to plan with guest blogging is a plan to fail. Think nonexistent blog owner enthusiasm, faulty marketing/PR, and poor SEO. Luckily, as marketers and bloggers, we’ve found that certain steps and tactics are very effective. I will treat this section very briefly, in part because it’s too long. However, getting the “whole picture” of guest blogging is one reason to download my e-book. 1. Select Target Sites Based on Your Business Goals. No matter what goals you have for guest blogging, you want to ensure that the topics you choose have a positive impact on your business goals. In other words, you don’t want to use guest posts as a place you simply share thoughts without a clear benefit. Your guest posts should maximize progress towards the goals that you decided after reading the previous section. 2. Find the Best Websites for Your Submission Even with the very best topics for guest blogging, it’s important to know that you are putting your content in the right place. This is part of increasing your ROI, even if your purpose isn’t promoting products or services. In other words, you want the best outcomes in terms of link-building or brand awareness, too. The better each post does for you, the better. At the same time, you want the arrangement to be mutually beneficial. Is Your LinkedIn Not Delivering Results? Just released: my new book to help professionals, entrepreneurs, and business owners maximize LinkedIn for real growth.With years of LinkedIn expertise, Maximizing LinkedIn for Business Growth offers actionable steps to build your brand, expand your network, and drive results. Start leveraging LinkedIn like never before—grab your copy now! Click the cover or button below to buy on Amazon. 3. Friends: They’re Your Best Source Because guest blogging is a type of influencer marketing, begin by genuinely engaging with the site owner on social media and their blog content through commenting before sending them an email or messaging them on social media. Remember, you’re asking them to lend their good reputation to you and introduce you to their audience. This is also a significant step because you’ll also gain an industry friend at the same time. Besides all these points, would you really harm your new blog friends? 4. Prepare Your Pitch When you’re ready to start guest blogging, you need to decide what to write about. Because you clearly can’t re-post something you’ve already published, you’ll need to invest in a new blog post. However, that doesn’t mean you should write about just anything. In many cases, your blogging opportunity is an important chance to boost your readership and improve SEO. But you have to answer this question for the site owner: WIIFM – What’s In It For Me? Answer the question right away, and you’ve dramatically increased the chance you’ll get to guest blog on a given blog. 5. Get Good at Blogger Outreach In this case, bloggers might be willing to host your guest post. As with other marketing techniques such as influencer collaborations, always make sure your potential host is someone you’re OK with for the long haul. Besides this, you’ll still want to build great relationships with other bloggers, as it paves the way for other collaborations. 6. Write A Great Guest Post Now that you’ve landed a great guest blogging gig, it’s time to make the most of it. Be sure to write a great post that lots of people will find compelling. Craft it with the same level of care that you would on your own blog. After all, if hosts have a good experience with you the first time, there’s more room for quality future collaborations. 7. Be A Great Guest This aspect of guest blogging goes far beyond writing the post. Instead, you want to be the best guest possible. To do this, comment on your blog post, provide your own biography and promote your post. For promotions, add a link to the post in your newsletter and on social media to drive traffic, and link to it from other places. Combined with tagging your host, these practices are excellent for maximizing the benefits on both sides. 8. Track Your Results Finally, be sure to track your results. Social media and website analytics are great for this. So are Mentions and search engine rankings trackers. Over time, you will see your tech stack pay off for guest blogging and not just your website. Not doing well with your efforts? Rework your strategy like you would social media plans. You Needn’t Go It Alone with Guest Blogging In fact, you can scale your efforts. There are several ways to do this, such as hiring freelancers, using blogger outreach tools, and building relationships with other bloggers. Did you notice how guest blogging success is still a relatively social endeavor? Over time, you’ll end up working smarter not harder. And at the same time, boosting other bloggers besides yourself and your host. Further Reading: 11 Actionable Link Building Strategies For 2025 and Beyond How to Get Guest Bloggers for Your Blog Of course, most of us want to benefit from guest blogging the other way: by having guests on our blogs. Finding and managing guest blogging on your site requires many of the same skills as guest blogging, at least in terms of ensuring a successful hosting experience. However, being on the other side of the desk makes it much easier to find potential guests. Link to external sites: it’ll get you noticed. Boost your search engine rankings: it’ll make your blog a more desirable host for would-be blogger collaborations. Get listed on guest bloggers-welcome directories. Google is your best friend here but here’s one to check out: 150+ Sites to Guest Post in 2025 Create a page dedicated to your guest blogging policies Further Reading: How To Invite Influencers To Guest Post On Your Blog Try Out Some Tools Lastly, check out some guest blogging tools. Often, you can use existing tools for your home blogs, such as copy checking and backlink research. In addition, there are dedicated tools for finding opportunities. Be sure to check out my recommended list in the e-book that you can download below. Further Reading: 41 Tools for Blogging That Will Improve Your Writing and Increase Your Traffic Final Thoughts on Guest Blogging Getting started with guest blogging can seem daunting. However, as you can see from this brief post, a lot of it is about building relationships. Once you’ve done that, it’s relatively easy to write a guest post. And, at the same time, you’ll be part of a win-win situation where both parties get SEO and other benefits for each other’s blogs. Want more information? Download the e-book today here. Oh, and if you are looking for guest blogging opportunities on this site, please see more information here. Hero photo by Alex Jumper on Unsplash Actionable advice for your digital / content / influencer / social media marketing. Join 13,000+ smart professionals who subscribe to my regular updates. in spanish
rewrite this title in spanish The Law Firm Winning Landmark Victories for Investors Nationwide
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When investors are defrauded or wronged by financial institutions, the odds often appear stacked against them. Yet across the United States, Meyer Wilson Werning has consistently proven that determined advocacy, sharp legal strategy, and relentless pursuit of justice can level the playing field. With a legacy built on securing landmark victories, Meyer Wilson Werning has become one of the nation’s leading law firms for investor protection.
Meyer Wilson Werning’s Record of Success Since its founding in 1999, Meyer Wilson Werning has recovered more than $350 million on behalf of clients. These recoveries represent life-changing outcomes for investors who might otherwise have been left without hope. The firm has earned national recognition for its ability to challenge the biggest names in finance and secure victories that set new precedents. Among its most notable achievements is a $262 million jury verdict against Prudential Securities, one of the largest investor protection verdicts in U.S. history. Meyer Wilson Werning also obtained a $30 million settlement for a 100-year-old widow who had been defrauded, a case that underscored the firm’s commitment to fighting for the most vulnerable victims of financial misconduct. These results demonstrate that Meyer Wilson Werning has the experience and determination to take on high-stakes cases and win.
A Trusted Leader in Securities Litigation Meyer Wilson Werning has built its reputation as a trusted leader in securities arbitration and litigation. The firm represents clients in disputes involving financial advisors, brokerage firms, and major institutions that fail to uphold their responsibilities. By holding these organizations accountable, Meyer Wilson Werning not only secures justice for individual clients but also helps raise standards across the financial industry.
The attorneys at Meyer Wilson Werning understand that financial misconduct does more than drain bank accounts. It can upend retirement plans, undermine a family’s financial security, and erode trust in the system. By blending compassion with a meticulous trial-ready approach, the firm ensures that each client receives both strong advocacy and personalized support throughout the legal process. Breaking Ground in Cryptocurrency Disputes In addition to its long-standing work in traditional securities law, Meyer Wilson Werning has become a trailblazer in the emerging field of cryptocurrency litigation. As digital assets grow in popularity, investors face new risks from unregulated exchanges, fraudulent schemes, and platform errors. Recognizing this shift, the firm has built a dedicated practice to protect victims of crypto-related losses.
Principal attorney Courtney M. Werning has led this effort, guiding the firm to important victories in the crypto space. Meyer Wilson Werning recovered $4 million for a victim of a cryptocurrency scam known as “pig butchering” and secured a liability award against a major global exchange on behalf of 18 international investors. These results show that Meyer Wilson Werning is prepared to meet the challenges of modern financial disputes head-on.
National Recognition and Professional Leadership The excellence of Meyer Wilson Werning has been acknowledged through numerous accolades. The firm has received recognition in Best Law Firms, Super Lawyers, and Martindale-Hubbell’s AV Preeminent rankings. Its attorneys are also leaders within the profession, serving on boards such as the Public Investors Advocate Bar Association (PIABA) and FINRA’s National Arbitration and Mediation Committee.
The recent name change to Meyer Wilson Werning reflects the firm’s ongoing growth and commitment to honoring the leadership of Courtney M. Werning. This milestone marks a new chapter while reinforcing the core values that have defined the firm for over two decades.
Conclusion Meyer Wilson Werning has proven time and again that investors are not powerless in the face of fraud or misconduct. With landmark victories, groundbreaking work in cryptocurrency litigation, and a client-centered approach, the firm continues to secure justice for individuals nationwide. For investors seeking proven advocates, Meyer Wilson Werning stands as a beacon of integrity, strength, and unwavering dedication to financial justice.
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rewrite this title in spanish #747: How to Take Your Rightful Seat At The Table with Anthony O’Neal – Amy Porterfield
rewrite Listen on… Building an authentic life through intentional decisions, aligned relationships, and financial freedom.
My friend, money can be a tool that either holds you back or propels you forward, and today’s conversation with Anthony O’Neal will completely transform how you think about building true wealth and freedom in your life. Anthony’s journey from sleeping in his car to building a multiple seven-figure business is truly inspiring, but what I love most about his story is how he completely redefines what success means. It’s not just about the number in your bank account 一 it’s about becoming the confident leader of your own life and future. In this powerful conversation, Anthony breaks down exactly how to stop letting your job, your debt, or other people in your life dictate your choices. We unpack how to create a clear vision for your future, make intentional financial decisions (his dating budget philosophy is amazing!), and surround yourself with the right people who help you reach your highest potential. Whether you’re just starting your side hustle or ready to take the leap into full-time entrepreneurship, Anthony shares practical strategies for building wealth without compromising your values. In this episode, we discuss: (4:33) Anthony’s journey from homelessness to financial freedom (8:57) Examples of what it means to “take you seat of the head of the table” (12:04) How to balance a 9-to-5 while building your vision for the future (21:37) The importance of financial disciplines and telling yourself the truth about your spending habits (29:32) How to know who to invite to your table and when it’s time to remove someone for a season (33:15) Why Anthony believes healthy and equitable relationships are far more valuable than money Listen in to learn how to design a life you truly love by taking your seat at the head of the table! Click here to listen!
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rewrite this title in spanish Meta Shares More Info on its Incremental Attribution Tracking
rewrite If you’re an active Meta advertiser, you’ve likely noted the changes in your attribution tracking options over recent months. But if you haven’t, you now have more ways to measure ad performance, based on expanded response tracking powered by AI.
Last August, Meta announced the initial launch of its incremental attribution setting, which aims to give you more insight into expanded conversions that can be linked back to your ads, as opposed to its traditional rules-based attribution metrics. In basic terms, Meta’s standard attribution settings enable you to set parameters around conversion tracking, which will then indicate whether someone who saw your ad went on to make a purchase within a certain time window (between 1 and 7 days). But that’s a fairly loose measure of actual ad response, and as its AI systems improve, Meta has now added an incremental attribution option, which it believes can better connect the dots between ad engagement and conversion. It’s now updated its documentation to reflect this, with its refreshed explainer on its attribution models providing more context on the new process.
As explained by Meta:
“When creating an ad set in Meta Ads Manager, you can choose an attribution model, which informs ad delivery and determines how conversions can be credited to your ads. Currently, Meta offers the following attribution models: standard or incremental. Standard attribution optimizes delivery for selected time windows and user behaviors, and allows advertisers to choose whether to credit conversions based on ad impressions, clicks and/or video plays.
Incremental attribution optimizes delivery for incremental conversions using models that predict whether a conversion is caused by an ad. Incremental attribution enables optimization and reporting based on incremental conversions.” So instead of direct engagement leading to conversion within a week, incremental attribution aims to better highlight Meta ad effectiveness, by more specifically tracking how your Meta ads influence conversions, through expanded engagement and response tracking.
So how does it do that?
Well, Meta doesn’t provide a heap of insight, simply noting that incremental conversion tracking “uses machine learning models that predict whether a conversion is caused by an ad.” But conceptually at least, Meta’s incremental conversion tracking is able to consider more data points, which will then give you a broader scope of response data that’s more reflective of modern consumer behaviors.
As noted, it’s not entirely new, as it’s been around in the system for some time, but Meta’s now added an expanded overview of the option, which would suggest that it’s now available to more advertisers.
It won’t matter to all advertisers, but for those looking to get a better understanding of how their ads drive conversion, it gives you another consideration to test. You can read more about incremental attribution here. in spanish
rewrite this title in spanish How to manage multiple Instagram accounts (without losing your mind)
rewrite Managing one Instagram account takes time. Managing multiple Instagram accounts is a full-time job, and then some. Not to mention, a recipe for missed posts, mixed-up logins, and mental tabs you can’t close. Whether you’re a freelance social media manager juggling multiple clients, part of an agency running dozens of accounts, or in-house at a brand with separate profiles for products, regions, or campaigns, you need a system that keeps everything straight. The good news: Instagram makes it possible to run multiple accounts from the same device, and with the right tools (hi, Hootsuite), you can publish, reply, and report on all of them from one place, without losing track of what goes where. Want to know how? This guide will teach you. Bonus!!! Get our 2025 Social Media Trends report for the insights you need to reach your goals in what’s shaping up to be social’s best year yet. Can you have multiple Instagram accounts? Yes, you can have and manage more than one Instagram account, and each can still be a fully separate profile with its followers, feed, messages, and settings. Multiple accounts are helpful when you need to keep content, audiences, and analytics separate. Managing multiple Instagram accounts is common for: Freelance social media managers juggling different client brands Agencies running campaigns for many businesses at once In-house marketers managing regional or product-specific accounts Creators or influencers separating personal and professional profiles Businesses with dedicated accounts for hiring, customer service, or events The Instagram app lets you link and switch between accounts in the Accounts Center, so you can post, reply, and check notifications without logging in and out each time. Or, you can use a social media management tool like Hootsuite, which lets you manage all of your Instagram accounts and other social media accounts at once, in one place. How many Instagram accounts can you have? In the Instagram app, you can be logged into up to five accounts on the same phone or tablet simultaneously. Switching between them is as easy as double-tapping your profile picture — no logging out required. Aside from that, you can have as many Instagram accounts as you want. The five-account limit only applies to how many you can be signed into at once on a single device. If you need to manage more than five, you’ll need to log out and back in to access extra accounts. Quick facts: Logged-in limit: 5 accounts per device in the Instagram app Total accounts you can own: Unlimited, as long as each has a unique username and login Best workaround for more than 5: Use a social media management tool like Hootsuite to manage them all in one place How to create a second Instagram account (or more) Instagram makes it simple to add another profile to your account so you can switch between them without logging out. Here’s how to create multiple Instagram accounts. On mobile (iPhone or Android) First, open the Instagram app and go to your profile by tapping your profile picture in the bottom right. Then, tap your profile name at the top. You’ll see an option to Add Instagram account. Click there. Now, choose Create new account. Enter your new profile name and tap Next. Then, tap Continue, and when prompted, choose Allow and continue to add the new profile to your Accounts Center. If you don’t want to connect it to the Accounts Center, you can tap Create password instead, set a secure password, and tap Next. After that, add your phone number or email address for this account, then tap Next. Finally, tap Complete sign up and customize your profile picture, bio, and settings. Pro tip: Save your new Instagram account login information in a password manager and turn on two-factor authentication for every account you run. On desktop First, go to instagram.com and sign out of your current account if you’re logged in. Next, click Sign up and create your new account. You’ll need to enter an email address or phone number, choose a username, and set a password. Follow the prompts to verify your new account and complete your profile setup. Once your new account is ready, log in to it, go to https://accountscenter.instagram.com/ and choose Add accounts, then Add Instagram. Now, sign in to the account you just created. Pro tip: Switching between multiple Instagram accounts on the desktop is not as easy. We suggest using your mobile app or a social media management tool like Hootsuite rather than the desktop browser. How to switch between multiple Instagram accounts Once you’ve set up your accounts, switching between them is quick, especially if you’ve added them all to your Accounts Center or a social media management tool. Using the Instagram app First, open the Instagram app and tap your profile picture in the bottom right to go to your profile page. Next, tap and hold your profile picture in the bottom right. A menu of all your added accounts will appear. Select the account you want to switch to. Instagram will refresh instantly to that profile. Alternate method: You can also tap your username twice in the app at any time to switch to your most recently used alternate account. Using Hootsuite In Hootsuite, switching between multiple Instagram accounts is quick and simple. You don’t need to log out or open extra tabs, because everything lives in one dashboard. When you log in, you can see all your connected accounts by clicking on your username icon in the bottom left of your Hootsuite dashboard. Then, choose social accounts and teams. You can also switch between Instagram accounts easily while in Create mode, using the Hootsuite Composer. Simply choose the Instagram account you want to publish to by using the dropdown menu. From the Hootsuite dashboard, you can also: See everything at once: Streams let you monitor each account’s feed, mentions, hashtags, or scheduled posts side by side. Stay organized: Each account’s scheduled content appears in the shared content calendar. Post smarter: Schedule Instagram posts, Reels, and Stories in advance, so every account stays active even when you’re busy. Track performance: Switch to the Analytics view to focus on one account or compare results across several to see what’s working best. How to manage multiple Instagram accounts effectively Managing multiple Instagram accounts is easier when you have a system. The right mix of tools, planning, and processes keeps you organized, prevents mistakes, and gives every account the attention it deserves. Here’s how to do it right. 1. Use a social media management tool Switching accounts in the Instagram app is fine if you’re managing two or three accounts. But once you’re juggling five, six, or seven — across different brands, voices, and inboxes — it gets messy, fast. You start second-guessing which account you’re on. Notifications pile up where they shouldn’t. A DM sits unanswered for days because it got buried under another profile’s alerts. Yikes. A social media management tool like Hootsuite solves all of that by putting every account into one central dashboard. You can see every profile side by side, without worrying about losing your place. For example, let’s say you’re an agency social media manager. You’ve got three restaurant clients, two fitness brands, and a nonprofit on your roster. With Hootsuite, you can: Schedule all their Instagram posts in one sitting, without hopping between profiles See every DM, comment, and mention in one unified inbox, then reply directly without switching tabs Keep brand assets, captions, and hashtag lists organized per client Assign posts or messages to teammates so nothing gets missed It also makes approvals easier. Instead of sending screenshots back and forth, you can route posts to clients or managers for review right inside Hootsuite. Once approved, they go live at the time you’ve set. The result? Less mental load, fewer mistakes, and more time for creative work instead of admin. #1 for Instagram marketing Schedule posts, Reels, and Stories. Answer comments and DMs, and build beautiful reports. It’s so easy. Start free 30-day trial 2. Plan your content calendar If you’re a multi-account social media marketing manager and aren’t scheduling your content, we’re amazed by (and fear) your bravery. Because when Instagram recommends you post at least 3-5 times a week — doing that on the fly, day after day, while still seeing high-performing results, is just not realistic. The motto is work smarter, not on the verge of tears. With Hootsuite, you can easily plan your content calendar days, weeks, or even months in advance according to your account’s optimal posting time. With Hootsuite, you can plan your content calendar days, weeks, or even months in advance, with each account’s optimal posting time built right in. The Best Time to Post feature analyzes your past performance and audience engagement patterns to suggest the exact moments your content is most likely to land. That way, you’re not just filling a calendar, you’re maximizing reach and interaction. Plus, your Hootsuite calendar view lets you: See all upcoming posts for every account in one place Drag and drop to adjust dates or campaigns on the fly Color-code by brand, campaign, or content type for quick visual clarity 3. Create a posting workflow When you’re running multiple Instagram accounts, chaos creeps in fast if you don’t have a system. The more people involved, from designers to copywriters to brand managers, the more opportunities for missed steps, mismatched captions, or posting from the wrong account entirely. A posting workflow is your safety net. Think of it as a checklist that every post passes through before it goes live. Maybe that starts with content creation, then moves to caption writing, then approvals, then scheduling. The order isn’t as important as making sure everyone knows their role and when it’s their turn. The best workflows are documented and easy to follow. That might be a shared spreadsheet, a project management board, or built directly into your social media tool (ahem, Hootsuite makes this easy). The key is that nothing moves forward without being checked off. 4. Track performance by account When you manage multiple Instagram accounts, it’s easy to lump all your results together and call it a win. But that’s a quick way to miss what’s really working — and what’s quietly underperforming. Each account has its own audience, goals, and voice. You need to track them separately so you can see which ones are pulling their weight and which ones need attention. Maybe your main brand account drives most of the traffic, but your niche product account is killing it on Reels. Or maybe one region’s engagement rate suddenly tanks, and you can spot it before it drags the whole average down. A clear reporting setup will help you: See how each account contributes to overall business goals Spot trends or seasonal patterns unique to certain audiences Back up requests for budget or resources with hard numbers You can do this manually in spreadsheets, but that gets messy fast. Hootsuite Analytics lets you filter performance by account and compare them side by side, so you can quickly see where to double down and where to pivot, without juggling exports or drowning in tabs. 3 common mistakes to avoid when managing multiple Instagram accounts (according to the experts) Hey, mistakes happen. But, the good news is, most mistakes are avoidable if you have the right systems and habits in place. I spoke to Steffi Thake, Social Media Lead at LeoVegas Group in Las Vegas, about the most common pitfalls she’s seen while managing 22 Instagram accounts (yeah, that many!) Here’s what she says to watch out for. 1. Mixing up content between accounts Reusing a winning post across multiple brands might save time, but it often backfires. Thake says the biggest issue she sees is “copy-pasting without proper localisation or brand distinction,” especially across different products or regions. Each brand at LeoVegas has its own tone, audience, and even regulatory rules, so one-size-fits-all content isn’t an option. They rely on brand-specific templates, mandatory localisation checks, and close work with country teams to make sure campaigns land the right way in the right market. Her advice: give every account its own calendar and approval process so you’re never tempted to take the shortcut. 2. Posting to the wrong account If you’ve ever switched accounts in a hurry and accidentally hit “Post,” you’re not alone. Even Thake’s team, with all their systems, has made the mistake. “Of course this is a risk,” she says. “With 22 active Instagram accounts, you need to be on top of your game.” That’s easier said than done. “Sure, we’ve made mistakes — it’s only human,” she admits. “But when it has happened, it was luckily caught in time by quick-eyed team members.” Those moments have saved them from potentially confusing their audience or, more critically, breaching advertising regulations in the wrong market. To reduce the risk, LeoVegas has built safeguards into their workflow. Their social media management tool uses clear visual cues, mandatory double-checks, and page permissions tailored to each SMM. They also keep strict naming conventions and limit access to accounts so team members only see the ones they manage. The result? Far fewer near-misses, and a lot less scrolling to find the right account. 3. Forgetting to engage with each community Posting is only half the job of a social media manager. The other half is showing up in the comments, DMs, and tagged posts for each account you manage, and doing it in a way that feels like the brand. “Your tone in a reply can make or break a follower’s perception,” says Thake. “A lighthearted, self-deprecating comment might work perfectly for one brand but be completely off for another that positions itself as premium and sophisticated.” The key, Thake says, is to treat every interaction like a continuation of your content strategy. “You wouldn’t post the same generic creative everywhere, so don’t respond to your audience in the same generic way.” Her team keeps brand playbooks outlining voice, vocabulary, and even banned phrases for each market. That way, whether they’re replying to a complaint, celebrating a customer win, or joining a trending conversation, every interaction feels on-brand, and never like it came from a copy-paste script. Do you need a business account to manage multiple Instagram profiles? You don’t have to use an Instagram Business account to manage multiple Instagram profiles. Technically, you can run several personal accounts from the same phone. But if you want to do Instagram marketing like a pro, a Business or Creator account is the way to go. Why? Because personal accounts just don’t give you the tools you need for content planning, analytics, and growth. Here are the three types of accounts currently available on Instagram: Personal: Best for casual, non-commercial use. No analytics, no scheduling through third-party tools, and no advanced features. Creator: Built for influencers, public figures, and content creators. You get detailed follower insights, branded content tools, and flexible profile controls. Business: Designed for brands and organizations. You get everything in a creator account, plus advanced ad tools, team access options, and more robust analytics. Here’s what you get with a Business or Creator account: Access to Instagram Insights so you can see what’s working (and what’s not) The ability to schedule and publish posts using tools like Hootsuite Contact buttons on your profile so followers can reach you instantly Ad campaign management through Meta’s ad tools Category labels so people instantly know what your brand or role is When to use a tool to manage multiple Instagram accounts If you’re running one or two accounts casually, the Instagram app might be enough. But as soon as your workload gets heavier — or your goals get more ambitious — a dedicated social media management tool starts to make sense. You should consider using a tool like Hootsuite if: You manage more than two or three accounts regularly You work as part of a team and need shared access or approval workflows You need to schedule content in advance so posts go live even when you’re offline You want all your engagement (comments, DMs, mentions) in one inbox instead of hopping between profiles You need clear, visual reports on how each account is performing You want to connect Instagram with other social media platforms and manage everything in one dashboard You’d rather avoid the constant risk of posting from the wrong account 5 best tools to manage multiple Instagram accounts Managing more than one Instagram profile? The right tool keeps you organized, saves time, and helps you avoid costly mistakes. Here are our top five. 1. Hootsuite Hootsuite is a full social media management platform built to handle multiple Instagram accounts without the chaos. You can schedule posts, monitor inboxes, track analytics, and collaborate with your team — all in one dashboard. Who is this for? Businesses, agencies, and social media managers who need to manage different accounts across multiple platforms at once. Pricing: Starts at $99/month with a 30-day free trial. SMM star rating: ⭐⭐⭐⭐⭐ My favorite features: Unified inbox: All your Instagram DMs and comments (plus other platforms) in one place, making it nearly impossible to miss a message. Best Time to Publish: AI-powered recommendations that take the guesswork out of scheduling. What’s lacking/missing? The platform is feature-rich, which can feel overwhelming to beginners, but the onboarding resources are strong. Customer review: Source: G2 2. Instagram app If you’re managing only a few accounts, the native Instagram app is free and surprisingly capable. You can stay logged into up to five accounts and switch between them instantly. Who is this for? Creators and small businesses managing a handful of accounts without the need for advanced scheduling or analytics. Pricing: Free SMM star rating: ⭐⭐⭐ My favorite features: Quick account switching: Tap and hold your profile picture to jump between accounts instantly. Native content tools: Access all of Instagram’s features, including Reels, Stories, and built-in analytics. What’s lacking/missing? No advanced scheduling, limited analytics, and engagement tracking is account-by-account. Customer review: Source: G2 3. Meta Business Suite Meta’s own management tool lets you control Instagram and Facebook accounts from one place. It’s basic but functional for small teams or solo managers. Who is this for? Businesses and creators managing both Instagram and Facebook who want free scheduling and basic analytics. Pricing: Free SMM star rating: ⭐⭐ My favorite features: Cross-platform posting: Publish to Instagram and Facebook at the same time. Basic scheduling: Plan posts and Stories directly in the tool. What’s lacking/missing? Limited analytics compared to paid tools, and the interface can feel clunky. Customer review: Source: G2 4. Later Later is a visually-focused scheduler with a drag-and-drop content calendar, great for planning Instagram grids. Who is this for? Visual-first creators, influencers, and small teams who want a simple, aesthetic scheduling tool. Pricing: Free plan available; paid plans start at $16.67/month. SMM star rating: ⭐⭐⭐ My favorite features: Visual planner: See your grid before you post to keep your feed cohesive. Hashtag suggestions: Automatically recommends hashtags to boost reach. What’s lacking/missing? Limited analytics and no unified inbox for managing engagement. Customer review: Source: G2 5. Buffer Buffer is known for its clean interface and simplicity. It’s ideal if you want basic scheduling without extra complexity. Who is this for? Freelancers, small businesses, or anyone who wants a no-frills scheduling tool. Pricing: Free plan available; paid plans start at $5/month per channel. SMM star rating: ⭐⭐⭐ My favorite features: Queue scheduling: Quickly fill a posting schedule without worrying about exact times. Post performance breakdown: Easy-to-read analytics for quick insights. What’s lacking/missing? No in-depth reporting or advanced collaboration tools. Customer review: Source: G2 FAQ: Managing multiple Instagram accounts Can I have two Instagram accounts with the same email?
Yes, but only up to a point. Instagram lets you associate one email address with as many as five accounts. That means you can create and manage up to five profiles using the same email, but if you want more than that, you’ll need to register additional accounts with different email addresses or phone numbers. How many Instagram accounts can you manage on one phone?
Instagram lets you stay logged in to up to five accounts at the same time on one device. Switching between them only takes a couple of taps. If you need to manage more than five, you can either log out and back in or use a social media management tool like Hootsuite, which allows unlimited accounts in one dashboard. Can I merge two Instagram accounts?
No. Instagram doesn’t currently offer a way to merge accounts. If you want to consolidate, you’ll have to manually move followers and content to the account you want to keep, and then close the other. Can I log into multiple Instagram accounts on the same device?
Yes. In the Instagram app, you can add multiple accounts and switch between them without logging out. Just tap and hold your profile picture, then select the account you want. Or, double-tap your profile picture to switch to your most recently used account quickly. What’s the best app to manage multiple Instagram accounts?
Hootsuite is a top choice for many social media managers. It lets you schedule posts, reply to messages, track performance, and manage engagement for multiple Instagram profiles (and other social channels) all in one place. Can I use Hootsuite to manage Instagram accounts?
Yes. Hootsuite makes it easy to publish, schedule, and monitor multiple Instagram accounts from one dashboard. You can also track analytics by account, manage DMs, and set up approval workflows for team members. Save time managing Instagram for business using Hootsuite. From a single dashboard, you can create, schedule and publish posts directly to Instagram, engage your audience, measure performance and run all your other social media profiles. Try it free today. in spanish
rewrite this title in spanish 15 Best SEO Plugins for WordPress in 2025 (Free & Paid Tools)
rewrite Looking to improve your WordPress SEO? You’re not alone. Search engine optimization is one of the most critical strategies for driving long-term, organic traffic to your website. Whether you’re running a blog, an eCommerce store, or a service-based site, SEO impacts everything from visibility to conversions. And with 93% of online experiences starting with a search engine—and over 75% of users never scrolling past the first page—ranking well in search results has never been more important. Fortunately, WordPress users have a major advantage: plugins. There’s a powerful ecosystem of SEO plugins that can help you optimize every corner of your site—from keywords and post content to page speed, schema, image tags, internal linking, and more. But no single plugin does it all. The right combination of tools depends on your goals, content strategy, and technical needs. In this post, I’ll break down the best free and premium SEO plugins for WordPress—tools I’ve tested, used, and trusted to help improve blog post performance and boost site-wide rankings. Whether you’re just getting started or looking to upgrade your SEO stack, these plugins will help ensure your helpful content gets seen, clicked, and ranked. Here’s a preview of what I will cover: ✅ SEO Plugin Comparison Table PluginBest ForKey FeaturesFree VersionStarting PriceDownloadYoast SEOBloggers, publishers, beginnersReadability analysis, meta tags, XML sitemap✅$99/yearGet YoastRank MathAdvanced users, AI content creatorsContent AI, schema, Google integration✅$59/yearGet Rank MathAll in One SEO (AIOSEO)Businesses, WooCommerce sitesLocal SEO, link assistant, SEO analysis✅$49.60/yearGet AIOSEOSEOPressAgencies, developersWhite label, content analysis, schema✅$49/yearGet SEOPressThe SEO FrameworkPrivacy-focused sites, minimalistsPreconfigured SEO, no tracking, fast performance✅$84/yearGet The SEO FrameworkSquirrly SEONon-technical users, AI-guided SEOLive assistant, audits, keyword research✅$71.99/monthGet SquirrlySEO SIMPLE PACKBeginners, minimalist sitesClean UI, basic meta tags, fast setup✅FreeGet SEO SIMPLE PACKSEMrush SEO Writing AssistantContent marketers, copywritersReal-time content scoring, tone/style checks✅$129.95/monthGet SEMrush AssistantLink WhisperBloggers, content-heavy sitesInternal link suggestions, orphaned post finder✅$77/yearGet Link WhisperSchema ProAdvanced schema, rich snippetsCustom schema types, automation❌$79/yearGet Schema ProMonsterInsightsAnalytics-focused usersGA4 integration, events, affiliate tracking✅$99.50/yearGet MonsterInsightsGoogle Site KitSite owners, small businessConnects GA, GSC, AdSense, PageSpeed✅FreeGet Site KitWP RocketSpeed optimization, performancePage caching, preload, lazyload❌$59/yearGet WP RocketLiteSpeed CacheLiteSpeed hosting usersServer-level caching, image/webP optimization✅FreeGet LiteSpeed CacheRedirection404 fixes, simple site migrations301/302 redirects, 404 tracking✅FreeGet Redirection Further Reading: The 16 Best WordPress Plugins for Business Blogs in 2025 (and 12 Other Plugins to Consider) Do You Really Need an SEO Plugin for WordPress? Yes — even though WordPress is a relatively SEO-friendly CMS out of the box, it lacks critical features for full on-page optimization. That’s where SEO plugins come in. By default, WordPress doesn’t let you easily edit meta titles or meta descriptions — both essential for getting clicks from search engines. SEO plugins make this easy, while also helping you: Create optimized XML sitemaps Improve content readability Add structured data (schema) Manage redirects and 404 errors Integrate with tools like Google Search Console and SEMrush If you want to compete in search rankings — especially in competitive niches like eCommerce, blogging, or services — a plugin is essential. Whether you’re a beginner looking to optimize posts with a few clicks, or an advanced user needing schema and link audits, there’s a tool on this list that fits your goals. Expert Tip: I’ve tested dozens of SEO plugins across client projects and my own site. Some, like Yoast or Rank Math, are great all-rounders. Others, like Link Whisper or Schema Pro, fill specific technical gaps. The key is picking the right combination based on your goals. Further Reading: The 17 Most Useful WordPress Tips and Tricks to Blog Like a Pro! The 15 Best SEO Plugins for WordPress With all of that said, let’s take a look at your SEO plugin options, from built-in to third-party SEO tools. These are chosen for their high quality and, in some cases, specialized functionality that can benefit certain types of businesses or websites. For instance, some specialize in technical fields and offer more advanced webmaster tools like redirect managers and automation features, where your potential audience has specific things they’re looking for or your site is large enough to warrant advanced features and a premium plugin over basic SEO features. All-in-One WordPress SEO Plugins Best for site owners looking for comprehensive, beginner-friendly SEO management in one place. 1. Yoast SEO Yoast SEO is among the most popular SEO plugins for a reason, and I have been a faithful Yoast SEO user for more than a decade. Going beyond simply telling you how you’re performing on search engines, Yoast SEO gives you suggestions for improvement and the structured data to back it up. And, the plugin works for more than just plain text: some versions include video, social media functionalities, and more. Even the most basic version gives you suggestions to backlink like a pro. They’ll even kill dead links for you. Do note that there are free and several paid or premium versions, so be sure to pick the right one for you. Best for: Beginner bloggers, content marketers, and WordPress site owners who want intuitive on-page optimization. Use case: If you want an easy way to manage titles, meta descriptions, and readability across all posts — all with real-time SEO feedback. ✔️ Pros: Time-tested with over a decade of development Real-time SEO and readability analysis Strong content optimization tools (meta tags, schema, breadcrumbs) Great documentation and support community Built-in redirect manager in premium version ❌ Cons: Can feel bloated with too many prompts for beginners Premium version needed for full feature set (e.g., multiple focus keywords) Traffic light system can sometimes lead to over-optimization 2. Rank Math This plugin has a few notable features. For instance, the tool is fully integrated with multiple social networks, including Pinterest and LinkedIn. This lets you take much of the guesswork out of your social media SEO. In addition, Rank Math uses an easily readable interface that lets you turn on only what you need to receive actionable insights alone, without any additional fluff. Best for: Power users, affiliate marketers, and SEOs looking for advanced features like schema, AI optimization, and keyword / keyphrase tracking. Use case: If you want an all-in-one solution with unlimited keyword optimization, AI-powered content suggestions, and deep Google integrations — all in a free plugin. ✔️ Pros: Extremely feature-rich even in the free version AI-powered Content Assistant helps optimize content intelligently Allows unlimited keywords (vs. Yoast’s one) Easy setup wizard and modular structure Seamless integration with Google tools and page builders ❌ Cons: So many features may overwhelm beginners Content AI credits can run out quickly on lower-tier plans More frequent updates can cause compatibility quirks 3. All in One SEO for WordPress (AIOSEO) Source With AIOSEO, you get a lot of tools in one easy-to-use user-friendly plugin. For instance, you get support for video, local SEO, and Google news in one tool. As an added bonus, you get on-page analytics and suggestions for improvement. By contrast, some of the other best SEO plugins for WordPress require you to install these tools separately. However, perhaps the most compelling feature is the ability to control access for different users, making team blog management a snap. While this is not necessarily a valuable tool to improve search rankings, it can be particularly useful for advanced users. Best for: Small businesses, WooCommerce store owners, and teams managing multiple contributors. Use case: If you need a plugin that handles local SEO, video SEO, and Google News — while also offering user role access control for SEO settings. ✔️ Pros: Comprehensive feature set for on-page, local, and WooCommerce SEO TruSEO score offers actionable optimization guidance Built-in schema, sitemap, and social media tools Great integration with Google Search Console and ChatGPT Excellent for teams and role-based access ❌ Cons: Slower to implement new SEO trends compared to others Some UX elements feel dated compared to Rank Math Many features locked behind higher-tier plans 4. SEOPress If you run a marketing or SEO agency, then this is among the best SEO plugins for WordPress. That’s because they offer a white label solution that lets you put your company name on their product. Best of all, this is available even on the free version. For everyone else, the image SEO features are excellent. Best for: Agencies, developers, and white-label SEO providers. Use case: If you’re managing multiple client sites and want a white-label SEO plugin with advanced schema, XML/HTML sitemaps, and no ads. ✔️ Pros: White-label option (even in free version) ideal for agencies Simple interface with powerful developer hooks Affordable Pro version with unlimited sites Excellent WooCommerce support Ad-free and lightweight ❌ Cons: Smaller community compared to Yoast or Rank Math Some advanced features (e.g., breadcrumbs, redirections) require Pro Less handholding or automation for beginners 5. The SEO Framework The SEO Framework has two basic selling points. First, they claim to be the most ethical SEO plugin out there, using only white hat techniques and foregoing customer tracking. This means that they are the best if you need a high level of privacy protection. Second, this is among the best SEO plugins for WordPress when you and your clients need high security. If you run a site where this is potentially an issue, often due to the types of content with sensitive subject matter or business practices, check it out. Best for: Privacy-conscious users, minimalist developers, and sites needing clean, ethical SEO without tracking. Use case: If you want a pre-configured SEO plugin that runs fast, avoids telemetry, and respects GDPR out of the box. ✔️ Pros: Privacy-focused and lightweight Automatically optimized settings out of the box Color-coded SEO indicators for quick status checks No ads, upsells, or branding in the interface Ideal for technical SEO purists ❌ Cons: Interface may feel minimalist for some users Fewer features for content creators (e.g., no readability analysis) Smaller user community and third-party integrations 6. Squirrly SEO Squirrly SEO is great because it is driven by the latest AI technology. It is designed specifically for small business owners who don’t have a lot of time to learn SEO or run their websites. The developers also claim that it takes the guesswork out of good performance and provides a “paint by number” approach to creating SEO-friendly content. Best for: Non-technical users, solopreneurs, and small businesses who want SEO guidance without a learning curve. Use case: If you want AI-driven, real-time SEO instructions while writing — especially if you’re overwhelmed by traditional SEO tools. ✔️ Pros: Designed for non-technical users with real-time SEO guidance Helpful 14-day action plan for improving rankings Built-in keyword research and competitor benchmarking Great for beginner bloggers or solopreneurs ❌ Cons: Many core features gated behind premium tiers Interface can be cluttered and complex to learn Feature overload — some feel unnecessary 7. SEO SIMPLE PACK If you’re looking for a no-frills, beginner-friendly SEO plugin that does exactly what it promises, SEO SIMPLE PACK is a hidden gem. Developed with simplicity and speed in mind, this lightweight tool lets you easily manage meta titles (SEO titles) and descriptions without overwhelming you with settings. While it lacks some of the advanced features found in larger plugins, that’s precisely the point—it gets out of your way and lets you focus on writing. Ideal for bloggers and content creators who just want clean, essential SEO without the bloat. Best for: Beginners in Japan (as it was developed there with full Japanese documentation) or anyone who wants a simple, lightweight SEO solution without the bloat. Use case: If you just need clean title/meta settings and schema support without the overwhelm of a full-featured suite. ✔️ Pros: Extremely lightweight — ideal for minimalist installs Simple setup and clean UI Handles the SEO essentials without bloat Great for Japanese language users (primary development market) ❌ Cons: Limited feature set (no schema, redirect manager, breadcrumbs) No support for advanced integrations Smaller dev team and user base outside Japan Further Reading: Blogging for Beginners Tips: 5 Things I Wish I Knew BEFORE Starting a WordPress Blog! Content Optimization & Writing Assistants Perfect for improving individual post/page SEO with keyword suggestions, internal links, and structured data. 8. SEMrush SEO Writing Assistant Source If you already use SEMrush for your online marketing needs, then check out the writing assistant. It helps you compose content that’s immediately competitive on search engines without having to adjust SEO settings or identify your own content insights. In addition, there’s a version that is added to Google Docs. This means you can use already free software for word processing and enjoy the benefits of the writing assistant. Finally, take comfort with their free plagiarism checker that can help even the most experienced users. Best for: Content marketers, SEO writers, and editorial teams focused on data-backed content performance. Use case: If you want to optimize content directly in WordPress using real-time keyword, readability, and SEO suggestions based on top-ranking content. ✔️ Pros: Real-time SEO scoring and readability checks Integrates SEMrush keyword research directly into WordPress Offers tone of voice, originality, and structure suggestions Great for content marketers writing to rank ❌ Cons: Better suited for editorial teams than technical SEOs Requires SEMrush subscription (can be expensive) Primarily a writing assistant — not a full SEO plugin 9. Link Whisper I’ve been using Link Whisper for several years now, and it’s become an indispensable part of my SEO workflow. One of its standout features is how effortlessly it helps you identify and fix orphaned posts—content that isn’t linked to from anywhere else on your site. With just a few clicks, you can build strategic internal links that boost your SEO and improve user experience. What I especially love is its integration with ChatGPT, which provides intelligent link suggestions that actually make sense contextually. Whether you’re managing a blog or a growing content library, Link Whisper turns internal linking from a tedious chore into a powerful optimization tool. Best for: Content-heavy blogs, affiliate sites, and SEO teams needing smart internal linking and orphan content detection. Use case: If you want to automate internal link building and identify pages with no inbound links — with optional ChatGPT suggestions. ✔️ Pros: Unmatched internal linking automation Automatically detects orphaned content ChatGPT integration for even smarter link suggestions Link reporting shows internal/external link health ❌ Cons: Paid plugin — free version has limited utility Link suggestions are not always contextually perfect Doesn’t handle broader SEO tasks (on-page, sitemaps, etc.) 10. Schema Pro This one is designed to work alongside Yoast to optimize a specific type of website. So, if you have an eCommerce site then Schema Pro will optimize with that in mind. Once it’s set up, the plugin essentially runs on autopilot. This one is designed to work alongside Yoast SEO to optimize a specific type of website. So, if you have an eCommerce site, then Schema Pro will optimize with that in mind. Once it’s set up, the plugin essentially runs on autopilot to deliver the schema markup that will most effectively index you appropriately according to your keyword rankings. Best for: Technical SEOs, developers, and business owners needing rich snippets for reviews, FAQs, courses, and more. Use case: If your goal is to appear in Google’s rich results with schema for multiple content types — without manual coding. ✔️ Pros: Comprehensive support for multiple schema types (FAQs, recipes, etc.) Automates structured data across your whole site Easy visual mapping interface for custom fields Great for enhancing SERP visibility with rich snippets ❌ Cons: Limited ongoing development compared to competitors Doesn’t include other SEO features (needs to be used alongside another plugin) No free version SEO Analytics & Performance Monitoring Ideal for tracking SEO success, SEO rankings, user behavior, and performance metrics inside WordPress. 11. MonsterInsights This one has an incredible advantage for any company that does business in Europe, even if it’s just selling digital products. Specifically, MonsterInsights gives you information about your audience while also being compliant with EU data protection standards. In addition, this plugin has dedicated eCommerce functionality, which is a handy tool for anyone with an online store. Best for: Marketers, WooCommerce stores, and business owners who need simplified Google Analytics reporting. Use case: If you want to track SEO performance, top pages, and conversions directly inside your WordPress dashboard — without touching code. ✔️ Pros: Simplifies Google Analytics setup and reporting Beautiful dashboard with real-time data Includes eCommerce and form conversion tracking Extremely beginner-friendly ❌ Cons: Can slow down admin area slightly on high-traffic sites Premium pricing for key features (eCommerce, tracking, etc.) Not a full SEO plugin (analytics only) 12. Google Site Kit Google Site Kit is the official WordPress plugin from Google, and it’s perfect for anyone who wants an easy, streamlined way to view key SEO data without leaving the WordPress dashboard. With just a few clicks, you can connect your site to essential tools like Search Console, Google Analytics, PageSpeed Insights, AdSense, and more. I especially appreciate how it brings all of this data together in one place, making it easy to understand how your site is performing and where there’s room for improvement. While it doesn’t offer optimization features itself, it’s one of the best plugins for monitoring and measuring the results of your SEO efforts. Best for: Site owners and DIY marketers who want an official, Google-backed dashboard with all major tools. Use case: If you want to connect Search Console, Analytics, AdSense, and PageSpeed Insights in one place — with setup handled in a few clicks. ✔️ Pros: Official plugin from Google — seamless integration Combines Search Console, Analytics, PageSpeed Insights, and AdSense No need to touch code for verification or setup Great for quick, holistic performance snapshots ❌ Cons: No SEO guidance or keyword research tools Sometimes buggy with certain hosting setups Doesn’t show as much actionable data as third-party analytics dashboards Technical SEO & Site Performance Plugins Tools to improve site speed, fix broken links, manage redirects, and optimize crawlability. 13. WP Rocket If you need a great caching plugin that also does SEO, then check out WP Rocket. The aim of WP Rocket is to improve your SEO by reducing bounce rate through improved load speeds. In addition, you can optimize the file types for multimedia and set the site to only load media files when needed. Finally, WP Rocket automatically uses best practices to ensure optimal performance for keyword rankings and more. Best for: Anyone focused on Core Web Vitals, especially eCommerce and image-heavy sites. Use case: If you want to speed up your site (which boosts SEO) with advanced caching, minification, lazy loading, and database optimization — no technical skills needed. ✔️ Pros: Best-in-class performance optimization plugin Page caching, file minification, and preload features included Easy to set up with noticeable speed boost Compatible with most SEO and theme plugins ❌ Cons: Premium only — no free version available Might require some fine-tuning for complex sites Less useful for hosts with built-in caching 14. LiteSpeed Cache LiteSpeed Cache is one of my go-to plugins for turbocharging site speed, and as you know, performance is a critical factor in SEO. What makes LiteSpeed Cache stand out is its all-in-one optimization suite: you get powerful page caching, image optimization, database cleanup, lazy loading, and even integration with a CDN—all from a single plugin. If you’re using a LiteSpeed server, you’ll get even more performance benefits. But even on other servers, the plugin offers excellent results. It’s a must-have for keeping load times low and Core Web Vitals in check, both of which can significantly improve your search rankings. Best for: Site owners using LiteSpeed servers, or those wanting a powerful free performance plugin. Use case: If you’re on a LiteSpeed-powered host and want superior caching, image optimization, and CDN integration — all without needing WP Rocket. ✔️ Pros: Extremely powerful caching when used with LiteSpeed servers Includes image optimization, database cleanup, and CDN support Free and packed with advanced performance options ❌ Cons: Only fully compatible with LiteSpeed or OpenLiteSpeed hosting Interface not as polished as WP Rocket Learning curve for advanced settings 15. Redirection If you have a lot of redirects or 404 errors on your site, you’ll love this free plugin. Redirection is a special tool to find those errors, giving you the chance to fix them. In addition, some redirections can be done automatically by the plugin. This makes your life much easier if your site has a lot of links and is considered a plugin suitable for larger or more complicated sites. Note that I used this plugin until I subscribed to Yoast SEO Premium, which includes the same functionality, but only this plugin gives you the counts that your redirections are fired, something handy to have. Best for: Publishers, SEOs, and marketers managing frequent URL changes, site migrations, or content pruning. Use case: If you need a reliable way to set up 301/302 redirects, monitor 404s, and maintain SEO equity when restructuring content. ✔️ Pros: Industry standard for managing 301/302 redirects Logs every redirect and counts hits Easy 404 error monitoring and redirect rules Supports regular expressions and conditions ❌ Cons: Interface can feel dated No bulk import/export support unless done manually Overlaps with other plugin features (e.g., Yoast Premium redirect manager) Final Thoughts: Choosing the Right WordPress SEO Plugins for Your Strategy There’s no one-size-fits-all when it comes to WordPress SEO plugins. While tools like Yoast SEO have dominated the space for years, they may not be the best fit for every site. Depending on your goals—whether it’s better internal linking, faster load times, or enhanced schema support—there are other powerful plugins that might suit your needs more effectively. The key isn’t just installing the right tools, but having a smart SEO strategy behind them. From fixing broken links and improving page speed to optimizing content and metadata, the plugins of your choice should support your long-term visibility, traffic growth, and user experience. Take the time to test what works best for your site, and remember: SEO is a long game, but the right tools make all the difference. Further Reading: WordPress SEO: 31+ Best Practices for Improving Your Ranking Actionable advice for your digital / content / influencer / social media marketing. Join 13,000+ smart professionals who subscribe to my regular updates. in spanish
rewrite this title in spanish Is Your SEO Strategy Working? The KPIs That Matter (And the Ones That Don’t)
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You’re putting time, energy, and budget into SEO – publishing content, fine-tuning web pages, and working on backlink strategies. But how can you be sure these efforts are contributing to your business’s growth?
Companies get busy tracking keyword rankings and website traffic. While these metrics can offer a sneak peek of performance, they don’t always reveal whether your SEO is driving real business results. To help answer that question, we spoke with Maggie Swift, co-founder of Unframed Digital, who specializes in tying SEO strategy to real business outcomes. In this article, we explore the key performance indicators that truly reflect SEO success.
We’ll also point out some of the common KPIs Maggie finds to be misleading and share practical tips on how to align your SEO strategy with your business goals.
What Are The KPIs That Matter? 1. Organic Conversions Getting people to your website is one thing. But what matters is what they do once they’re there. Are they buying something? Filling out a form? Signing up? That’s where the real value of SEO shows up. If people are landing on your site but not taking action, it might be time to ask why.
2. Click-Through Rate (CTR) You can show up in search all day long, but if nobody’s clicking your link, that’s a red flag. CTR tells you whether your headlines and descriptions are doing their job. If it’s low, maybe your snippet just isn’t speaking to what people are looking for.
3. Search Visibility Think of this as your SEO footprint -how often your site pops up in search results for the stuff that matters. It’s not just about one keyword. It’s about your overall presence when people are looking for what you offer.
Tools like Google Search Console can help monitor this metric over time, providing insights into your site’s performance in search rankings.
4. Conversion Rate It’s great if you’re getting traffic, but how many of those visits turn into something? A solid conversion rate means your content and site are aligned with what your audience wants. If it’s low, you might be attracting the wrong crowd – or the right crowd, but with the wrong message.
5. SEO Return on Investment (ROI) This one’s pretty straightforward: Are you getting more out of SEO than you’re putting in? If you’re spending time and money but not seeing revenue tied back to it, that’s a problem. ROI helps you figure out if your strategy is paying off. 6. Core Web Vitals Introduced by Google, Core Web Vitals focus on user experience metrics. how fast your site loads, how stable it feels, and whether people can interact without hiccups. Google pays attention, and so do your visitors. If your site’s clunky or slow, people leave.
KPIs That Don’t Matter at All Keyword Rankings While it’s tempting to focus on keyword rankings, they don’t always align with your business success. Focus on keywords with high intent and how people think while they are searching for things online.
Organic Traffic Volume An increase in organic traffic is positive, but it’s essential to assess the quality of that traffic. High volumes of irrelevant traffic won’t contribute to business goals. You could have 10,000 visits and zero sales – or 1,000 visits with 50 conversions. It’s not just about quantity.
Bounce Rate Bounce rate indicates the percentage of visitors who leave your site after viewing only one page. However, this metric can be misleading. For instance, a user might find the information they need on a single page and leave, which would still count as a bounce. Therefore, bounce rate doesn’t always accurately reflect user engagement or content effectiveness.
Number of Keywords Ranked Tracking the sheer number of keywords your site ranks for can be deceptive. It’s more important to rank for keywords that are relevant to your business and have a high potential for conversion. Focusing on quality over quantity ensures that your SEO efforts are aligned with business objectives.
How to Know If Your SEO Strategy Is Working? To effectively measure the success of your SEO strategy, consider the following steps: Align KPIs with Business Goals: Ensure that the KPIs you track are directly related to your overarching business objectives.
Utilize the Right Tools: Leverage tools like Google Analytics, Google Search Console, and other SEO platforms to gather and analyze relevant data.
Regularly Review and Adjust: SEO is not a set-it-and-forget-it strategy. Regularly review your KPIs and adjust your tactics based on the data.
Focus on User Experience: Ensure that your website provides value to visitors, with relevant content and a seamless user experience.
Monitor Competitor Performance: Keeping an eye on your competitors’ SEO strategies can provide insights into industry trends and help identify areas where you can improve or differentiate your approach.
Assess Content Performance: Regularly evaluate how individual pieces of content are performing in terms of traffic, engagement, and conversions. This helps in identifying what resonates with your audience and informs future content creation. Essential Tools for Tracking SEO KPIs Google Analytics 4 (GA4): Provides detailed insights into how users are interacting with your site, where your traffic is coming from, and how your conversions are performing.
Google Search Console: A must-have for understanding how your site appears in Google Search. It shows data on search queries, indexing issues, and your site’s overall visibility.
Ahrefs: A go-to tool for SEO professionals. It’s useful for analyzing backlinks, doing keyword research, and checking out what competitors are up to.
SEMrush: Offers features like keyword tracking, site audits, and tools to analyze your competitors’ SEO strategies.
Google Looker Studio: Lets you create custom dashboards by pulling in data from sources like GA4 and Search Console, making it easier to visualize and report on your performance. It’s easy to get wrapped up in numbers like keyword rankings or sudden bumps in web traffic. But if those visitors aren’t doing anything meaningful on your site – like signing up, buying, subscribing, or reaching out – what’s the real value?
The metrics that matter are the ones tied to real business outcomes – like conversions from search, overall visibility, site speed, and click-throughs.
By focusing on these, you move beyond vanity metrics and start reaching people who need what you offer.
Are you measuring what truly reflects success? If not, it might be time to shift your focus.
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rewrite this title in spanish A Sit Down w/ Our Relationship Coach
rewrite Listen on… Getting real about relationship struggles, learning to communicate better, and finding balance as a female entrepreneur.
Being an ambitious business owner while maintaining a healthy relationship isn’t easy. Today, I’m getting vulnerable and bringing you behind the scenes of my marriage with Hobie and our amazing relationship coach, Sydney Ashland. Sydney has helped countless power couples navigate their relationships, especially when a woman is the primary earner and traditional dynamics are turned upside down. When Hobie first retired a few years ago, nothing felt off about stepping into this new chapter where I became the main breadwinner. However, about six months ago, we hit a rough patch with our communication that absolutely terrified me. Luckily, we connected with Sydney and she’s helped us develop the tools we needed to really communicate 一 not just talk at each other. In this deeply personal conversation, Hobie and I open up about our own struggles, breakthroughs, and the transformational work we’ve done with Sydney. Plus, you’ll hear Sydney’s expert insights on communication patterns, coregulation, and how to nurture healthy interdependence in your relationship. I know this isn’t the typical episode on digital courses or list building, but I truly believe that investing in your relationship is just as important as growing your business. Whether you’re currently facing challenges or want to strengthen your partnership, this conversation will give you the practical tools to create the relationship you deserve. In this episode, we discuss: (2:24) Why Hobie and I started working with a relationship coach (8:55) How Sydney went from helping stressed out doctors to transforming relationship dynamics in high-achieving couples (11:30) The raw truth about the moment when Hobie said, “I’m nobody’s priority”
(15:13) Why female breadwinners face unique relationship challenges (and how to overcome them)
(24:08) The game-changing coregulation technique that saved our communication (34:26) How to recognize if you’re communicating with your partner, or talking past them (39:18) The surprising truth about codependency vs. interdependency (43:54) How Hobie and I got out of the Netflix evening routine slump (48:31) Sydney’s advice for couple who are feeling stuck in their relationship Listen in to learn techniques that will help you build a loving relationship alongside the business of your dreams! Click here to listen!
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Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now! !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version=’2.0′; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,’script’, ‘https://connect.facebook.net/en_US/fbevents.js’); fbq(‘init’, ‘397525423930890’); fbq(‘track’, ‘PageView’); !function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod?
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rewrite this title in spanish Instagram Restricts Live Streaming to Creators With 1,000 or More Followers
rewrite Yeah, this is not going to go down well with smaller creators on Instagram.
Over the past few weeks, you may have seen this notification pop-up in your IG feed (via Social Varsity): Yes, Instagram has increased its follower requirements for live-streaming, which will mean that users who haven’t grown their account to a certain level will no longer be able to broadcast in the app. Which will be a significant blow to many smaller creators who use IG Live for varying purpose, and have been able to connect to smaller groups via live-streams. Now, you’ll have to do video calls instead. Which, if you only have 1,000 followers, will probably work anyway, but that’ll also reduce any discoverability benefits that come from live-streaming on IG.
So why the change?
I asked Meta about the update, and it told me… nothing.
Meta didn’t get back to me with an explanation on the update, so I can only speculate on the possible reasons. For one, live-streaming is expensive to support, and maybe Meta decided that it’s not worth paying to fund live-streams with only eight viewers. People can also use live-streams for less than savory purpose, by creating a new account, referring people to it, then broadcasting NSFW material. If it gets banned, so be it, and maybe, by increasing the threshold to 1,000 followers, that’ll eliminate those who may be looking to use its tools for this purpose.
It could also help to increase the quality of live-streams, by ensuring that only people with some sort of audience can broadcast. Like, you’re less likely to be a full kook if you have at least a thousand people following you, and maybe, that could then increase the overall perception of streaming as a medium.
The change also brings IG more into line with the live-streaming requirements of other platforms. On TikTok, users also need to have 1,000 followers to be able to live-stream, while YouTubers need at least 50 subscribers, which, considering the viewer-to-subscriber ratio, is probably about the same thing.
YouTube also recently increased the age limit of live-streaming in the app to 16, the same age restriction that IG implemented back in April. So there’s been broader action on live-streaming in general, for seemingly various reasons, and this is just another update along the same lines.
Which, again, is bad news for smaller creators, but maybe you’ll just have to put more time into building an audience before you broadcast. in spanish