Category "Social Media Marketing"

Social media managers (SMMs) play a pivotal role for any modern brand; they are responsible for much of the business’s external communication and engagement with existing and potential customers.
When it’s time to hire a social media manager, a solid job description and asking the right questions can help you hire a qualified professional who will take your social strategy to the next level. The following list of social media manager interview questions is a great place to start. We broke it down based on the most important skills and capabilities needed to excel. We also share our thoughts on what to look for in candidates’ answers.
Plus, if you’re a social media manager in search of your next gig, this list can help you prepare for upcoming interviews. Our questions will cover: General experience and social media knowledge questions
The first step in most interviews is to understand the candidate’s basic social media knowledge and their general professional experience.
1. What social media accounts have you managed in the past?
This will inform which social platforms the candidate has experience with, what industries they’ve worked in and if they’re used to working with large or small follower bases. Ideally, you want to know that the interviewee has experience in the platforms you use.
While appropriate experience is certainly something to look for in a candidate, depending on the level of the role, it might not be the most critical. Balance the answer to this question with the ones below to achieve a deeper understanding of the individual’s training, drive and critical thinking skills.
2. When given a task you’ve never performed before, what steps do you take to ensure it gets done?
Look for concrete examples of situations where the candidate has actually had to learn something new and avoided letting any major balls drop. Also look for evidence of the candidate’s willingness to ask for help or be self-sufficient—both are good signs they will thoughtfully approach a difficult task. 9 skills every social media manager must have
✅Communication✅Writing✅Creativity✅Customer care✅ Making connections✅Data analysis✅ Project Management✅Community Management ✅Strategic Thinking
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— kamran🌟Digital marketer (@Rana_kamran43) October 6, 2022 3. How would you describe our brand?
The answer to this question may give insight into how well the candidate prepared for the interview. Research and a solid understanding of the brand are two critical competencies for good social media managers; if candidates haven’t taken the time to get to know your brand, it could signal a lack of due diligence.
4. What are the defining characteristics of our voice?
This one goes hand-in-hand with the previous question. Drill down to see if the candidate has a grasp on how the business’s brand persona speaks. As the person who will be crafting much of this messaging, it is helpful for any applicant to have a cursory knowledge of what that might sound like. Marketing Tip: The success of your brand won’t last If it became known by going viral on social media without having a solid brand personality and strategy.
— Sandy Dedeian | E-commerce Marketing (@sandydedeian) October 12, 2022 Organization and time management questions
Let’s face it: being a social media manager is way more than crafting witty captions or creating the perfect images. It also requires a healthy dose of project management to stay on top of various contributors, influencers, platforms and accounts. The following questions get to the heart of interviewees’ penchant for organization.
5. This social media role wears a lot of hats. How do you stay organized and prioritize daily tasks?
An ideal answer to this question would include concrete examples of systems and tools the candidate has put in place, and real-world examples of how they come into play in their daily work. Here’s your weekly reminder that… 👇
A social media manager ≠ graphic designer
A social media manager ≠ video editor
A social media manager ≠ TikTok creator
A social media manager ≠ copywriter
A social media manager ≠ email marketer
So hire accordingly.
— Tommy Clark 🐳 (@tclarkmedia) October 10, 2022 6. Do you currently use any project management tools? Which one(s) and how?
The absolute best answer would be they have deep experience using the tool your department is currently using. But keep in mind that most popular project management tools function fairly similarly. If the candidate shows a strong working knowledge of project management principles—and a history of using these types of tools effectively—you can definitely give them a pass on this question.
7. How do you handle your schedule being interrupted?
This question gets into the nitty gritty of your social media manager candidate’s personality. Many SMMs are detailed, task-oriented individuals who like working with a to-do list or on a set schedule. But, as we all know, things happen. And it’s important to know that any prospective SMM can roll with the punches, when needed.
8. Describe a project or task where you needed to involve other teams. How did you organize and collaborate with your colleagues to complete that project?
Collaborating with stakeholders is a major component of most marketing roles so the ability to work cross-functionally is paramount. Look for a specific, real-world example of a time when the interviewee had to work with people outside their typical team. Especially relevant would be any stories about working with entirely different departments, senior leaders or external collaborators.
Social media content and strategy questions
The following questions seek to uncover whether candidates can go beyond surface-level social media management to support strategy and produce content that drives results.
9. How do you stay on top of the latest trends, innovations and new platforms in social media? Do you have a go-to news outlet or trade publication?
While it might be nice to hear a candidate mention a news outlet or trade publication you also enjoy or follow, the real point of this question is to understand whether they regularly stay abreast of what’s going on in the industry. The social media landscape changes rapidly, and without an up-to-date knowledge of the latest algorithm changes or platform updates, your social strategy could suffer.
10. Based on our current social presence, what content would you recommend developing more of and why?
Here’s an opportunity to take a look under the hood at the kind of social media manager your candidate might be. How much of a risk taker are they? Do they LOVE video? Are they fans of one platform over another? Think about their answers through the lens of what you know to be true to your brand and what has worked well in the past. But also keep in mind that candidates will not be privy to your inside information, so their thought process and reasoning is especially important to consider.
11. Do you have experience working with brand ambassadors or influencers? How have you or would you find and manage those people?
In a creator’s economy, most brands are finding they benefit from partnerships with influencers or brand ambassadors. Experience working with these collaborators is a good sign. If the candidate hasn’t managed these relationships before, see if they know best practices and if they can think of particular influencers who might be a good fit for your brand. 12. Talk about a campaign you managed from start to finish that you’re most proud of. What did you achieve and how?
This is another opportunity to get a taste of how your candidate thinks and how they like to work. You’ll also see how they approach assessing and impacting goals. Are they a planner? Do they regularly look at data and course correct as needed? Are they capable of relating a specific campaign to the larger social and marketing strategies?
13. What are your favorite brands on social? Why?
A candidate’s answer to this question will give insight into a couple of different things: 1) How plugged in they are to the social media landscape, such as whether they know the major players and keep track of them; and 2) What kind of content they are drawn to. If their answers seem far from your social brand, ask probing questions to go deeper into their reasoning and ensure they understand the distinction between these brands’ personas.
Goal-setting questions
Really any position is going to need to be adept at goal setting. But social media, in particular, moves so quickly that it is especially important for SMMs to have a clear line of sight to their goals and how they are progressing against them. The love affair between a social media manager and the percent change calculator website 💕
— Charlotte ✨ (@crerrity) October 5, 2022 14. Can you describe the process you use to set and track social media goals?
Listen for clues that the individual understands the importance of goal setting and reviewing analytics regularly to keep track of progress. Also see if they understand how those goals impact larger business objectives.
15. In the middle of a campaign, you notice that you’re not pacing to meet your goal. Describe how you’d readjust and the recommendations you’d make to get back on track.
Flexibility can be difficult to identify in a brief interview, but it is one of the most important traits of successful social media managers. Agility based on hard data is an even more critical competency. Take note of how the applicant used data to identify where things went awry and also the plans they put in place to get things back on track. 16. Describe a time when you didn’t achieve a goal. What did you learn from that and how did you apply that lesson moving forward?
The answer to this question can measure professional maturity. How many of us have experienced a career setback or barrier we had to overcome? Even if the applicant is a bit green, this question can help to bring forward how they think and perform when the going gets tough.
Reporting and analytics questions
A major component of social media management is robust reporting and analytics. With so many tools available to aid rich analysis, well-developed data-driven skills like social listening are a hallmark of experienced, well-trained SMMs.
17. Do you have any analytics certifications or experience using analytics tools?
Keep in mind that knowledge of specific tools is less important than a general understanding of how social analytics work. What’s most important is how they use data to optimize campaigns and strategies in the short and long term. 18. What is your approach to social media data analysis?
Here, you should be listening for evidence of a strong blend of critical thinking, data governance and execution skills. Leaning too heavily on only one or two of these pillars can be a sign of an unbalanced social data strategy.
19. How do you translate data into actionable recommendations?
You’re looking for candidates to tell you how they work with social analytics to go beyond just reporting on data trends. Ideally, you want them to demonstrate a data-driven approach to improvement—for example, using social listening to determine key topics to cover or using post performance to decide which days and times to post. 20. What do you think are the most important metrics for measuring ROI on social media?
More than the specific metrics applicants mention, listen for the reasoning behind each of their answers. This can show how well they understand what each metric can tell them about their campaigns and how to use that data to make adjustments.
Communication and collaboration questions
Even if they’re a team of one, social media managers have to communicate with the rest of the company and, more importantly, your customers, so communication skills are super important.
21. Describe your communication and learning styles.
The answer to this prompt can help interviewers determine if the interviewee is a good cultural fit for the team. Listen for clues that the applicant’s working styles would mesh well with the existing team’s practices. Do they use Slack or prefer a lot of meetings? The Meyers-Briggs and DiSC models can provide detailed insight.
22. What do you think is the most important communication skill or quality to have when responding to people on social media?
A major portion of any SMM’s work involves engaging with and responding to a brand’s audience, which requires different skills than the strategy development or content creation aspects of the role. A good answer should address the audience’s needs, include language that jives with the brand’s larger external communications strategy and feels appropriate for the type of customer service you want to be known for. Social media works when it’s about relationships & community. Authentic, genuine give-and-take with folks can be so uplifting.
But when you look to it for validation, or for clout-chasing & vanity metrics, it’ll burn you out.
It all depends on the type of connections you create
— nora rahimian (@norarahimian) October 14, 2022 23. Tell us about a situation where you failed to communicate appropriately. In hindsight, what would you have done differently?
This question seeks to get to the heart of a learning experience born out of failure. We’ve all had them, but the best of us will use those difficult situations to build our professional skill sets and learn how to do things better in the future. Probe for evidence that the applicant has evaluated the event critically and objectively to use it as an opportunity for professional growth. Questions about challenging situations
As we discussed in the previous question, in the best circumstances, challenging situations can be parlayed into learning experiences that enable growth.
24. Can you talk about a time when you dealt with an upset or angry follower? How did you manage the situation?
These types of situations are some of the most difficult a social media manager will have to deal with. It can feel like a personal attack when a follower sounds off or makes accusations against a brand you manage. A seasoned SMM should be able to look past their own personal feelings to find a response that will make the follower feel heard while upholding the brand’s values.
25. How do you combat burnout/task fatigue?
Burnout is a real risk for many of us in modern workplaces, but social media managers may be especially prone to this malady due to the fast-paced, public-facing nature of their roles. It is important for candidates to have a clear method of self care and resilience that allows them to do their jobs without it affecting their mental health in the long term. Listen for an appreciation of the presence of burnout in today’s workplace and proof they’ve spent time thinking about a plan to sidestep it. As social media managers, you don’t need to sacrifice your sanity for the sake of the brand. You don’t need to be on 24/7, you don’t need to subscribe to every mktg newsletter, you don’t need to attend every conference. I’ve had to learn this too, but let your mind rest.
— Codi (@Codishaa) October 8, 2022 26. Describe a situation in which you changed your approach in the middle of a project. How did you work to implement this change smoothly?
Another question that seeks to uncover an SMM candidate’s ability to be flexible. A good answer will include details about how the candidate identified the problem, used hard data to support their findings and then collaborated with the appropriate team members to adjust the execution successfully.
27. If you receive negative feedback from an employer, colleague or client, how do you manage that feedback and factor it into your work moving forward?
The ability to accept constructive feedback and use it to fuel personal growth is a skill that most of us spend years perfecting. A candidate’s answer to this question can help interviewers get an idea of how they work with other people, how they think about their skills and the ambitions they have for their career future.
Next steps
Now that you have reviewed all of our suggested social media manager interview questions and answers, you’re ready to take your hiring game to the next level.
At Sprout, we want to help companies hire the best social media managers in the business and provide them with the right tools to be successful. If hiring is on your to-do list, download our Build Your Social Media Team [Free Hiring Manager Toolkit] to get our best advice on how to attract, recruit and retain the best talent. Source link

Quieres saber cómo volverte viral en Instagram.
Hemos visto marcas e influencers convertirse en sensaciones de la noche a la mañana en la plataforma.
No sorprende, considerando que hay 2 mil millones de usuarios activos mensuales de Instagram que buscan contenido único y atractivo en la aplicación.
Pero volverse viral en Instagram está lejos de ser fácil. Afortunadamente, es posible si sigue algunos consejos comprobados y mejores prácticas.
En este artículo, lo guiaremos a través de 11 consejos sobre cómo volverse viral en Instagram.
1. Conoce a tu audiencia
Comprender a su público objetivo en Instagram lo ayudará a crear contenido más identificable que tenga más probabilidades de volverse viral.
A continuación se presentan algunas formas de identificar a su audiencia de Instagram: Estudia a tus compradores. Si su empresa tiene datos existentes sobre sus perfiles de clientes ideales (ICP) y personas compradoras, comience allí. Encuentra audiencias de Instagram que compartan características con los clientes de tu marca.
Mira tus análisis de Instagram. Si ya está utilizando Instagram para negocios, vaya a sus análisis y observe los datos demográficos de la audiencia. Esto le mostrará qué tipo de personas lo siguen y se involucran con sus publicaciones. También puede usar las herramientas de informes de Sprout Social para profundizar en los datos de su audiencia de Instagram. Encuentra las audiencias de tus competidores. ¿No estás seguro de a quién dirigirte? Dirígete a las cuentas de Instagram de la competencia y estudia a sus seguidores. Lo más probable es que estas personas también sean su público objetivo.
Usa herramientas de escucha social. Realice un seguimiento de las conversaciones en línea sobre su marca y nicho utilizando una herramienta de escucha social como Sprout Social. Esto lo ayudará a identificar no solo a su audiencia, sino también a cualquier persona influyente con la que pueda asociarse para impulsar su contenido. Una vez que haya reducido su audiencia de Instagram, comprenda sus intereses, objetivos y hábitos. Estudia las cuentas que siguen y las publicaciones con las que interactúan.
Todo esto le dará una idea sólida de qué tipo de contenido seguramente será un éxito.
2. Esté atento a las tendencias
Las tendencias en las redes sociales cambian rápidamente e Instagram no es diferente. Los especialistas en marketing deben aprovechar rápidamente las nuevas tendencias para crear contenido viral.
Ya sea que esté publicando más videos, usando nuevos formatos de contenido o agregando música de moda a sus Reels, si se está volviendo viral, debe participar.
Por ejemplo, una tendencia reciente de Instagram es el mayor uso de Instagram Reels, el formato de video vertical del tamaño de un bocado inspirado en TikTok. Los carretes generan más participación que los videos regulares en la plataforma, lo que los hace perfectos para volverse virales.
Otras tendencias que hemos detectado este año incluyen el uso de pegatinas de enlaces en las Historias, el aprovechamiento de los anuncios de las historias y la promoción cruzada de las publicaciones de Twitter.
3. Establecer una voz de marca única
La clave para destacar en Instagram es ser creativo y auténtico.
Para las empresas, esto significa encontrar su propia voz que no se parece a ninguna otra marca. Uno que también resuena con su público objetivo y los mantiene comprometidos con su contenido.
BBC Earth ofrece un excelente ejemplo de lo que puede hacer por usted establecer una voz de marca única y creativa en Instagram. Constantemente comparten imágenes impresionantes con subtítulos informativos que también son humorísticos y con los que se puede relacionar al mismo tiempo. ¡Habla sobre contenido educativo no aburrido!
¿El resultado? Publicaciones virales con miles de me gusta, comentarios y compartidos.
4. Audita tus propias publicaciones
Realizar una auditoría de Instagram es importante para que su nueva estrategia para volverse viral no entre en conflicto con sus publicaciones y su marca existentes.
También lo ayudará a identificar las brechas en las que trabajar antes de publicar contenido nuevo. Tal vez sus subtítulos necesitan trabajo. O tal vez necesite alinear su biografía y foto de perfil con su marca para que luzca auténtico y profesional.
Sea lo que sea, solucionar cualquier problema con su estética actual, la voz de la marca y el contenido aumentará las posibilidades de éxito para sus publicaciones futuras.
5. Estudia la competencia
Si necesita ayuda para generar ideas para contenido viral, recurra a sus competidores. Analice sus publicaciones y descubra qué funciona para ellos. ¿Cuáles son sus publicaciones con mejor y peor desempeño?
¿Cómo es la voz de su marca?
¿Qué tipo de formatos utilizan?
¿Cómo interactúan con su audiencia?
¿Qué días u horas publican con más frecuencia? El informe de competidores de Instagram de Sprout puede ayudarlo a recopilar, visualizar y analizar estos datos desde un solo tablero. Utilice la información para alimentar su propia creatividad. Por supuesto, esto no significa que empieces a copiar a tus competidores. Piense en ello como empezar con el pie derecho.
Incluso puede tomar prestadas algunas ideas siempre que agregue su propia personalidad. Tenga cuidado con la infracción de derechos de autor y manténgase fiel a la voz de su marca.
6. Interactuar con otras cuentas
Hágase notar en Instagram interactuando activamente con su audiencia. Cuanto más aparezcas en las noticias y notificaciones de las personas, más exposición obtendrán tu perfil y tus publicaciones.
Además, a los clientes les encantan las marcas que hacen un esfuerzo adicional y los tratan como individuos. Y no olvidemos que el algoritmo de Instagram recompensa las publicaciones con un alto compromiso y las muestra con más frecuencia en la página Explorar.
Por lo tanto, haga preguntas, agregue llamadas a la acción y fomente la interacción en sus publicaciones y subtítulos. Además, no olvide responder a los comentarios de la audiencia, tanto positivos como negativos.
7. Usa el análisis para saber qué funcionó antes
Los análisis lo ayudan a tomar decisiones basadas en datos sobre todo, incluido el desarrollo de contenido viral. ¿El resultado? Más posibilidades de éxito.
Utilice los análisis integrados de Instagram para realizar un seguimiento de las métricas clave relacionadas con el compromiso y el crecimiento de seguidores. Obtenga información sobre lo que funcionó en el pasado, lo que no funcionó tan bien y qué tipo de publicaciones e historias suelen ser un éxito entre su audiencia.
¿Buscas profundizar? Utilice una herramienta de análisis de terceros como Sprout Social. Obtendrá acceso a métricas granulares de Instagram, informes visuales y la capacidad de rastrear análisis para competidores y múltiples cuentas.
8. Recrea contenido viral
Esta es probablemente la forma más fácil de volverse viral en Instagram.
Pero practícalo con precaución.
No solo copie y pegue contenido viral, agréguele su propio toque.
Explore su feed, mire publicaciones virales en su nicho y siga hashtags populares para encontrar contenido para recrear. Aquí hay un vistazo a cómo creamos un video viral. Mejor aún, busque contenido viral en otras plataformas. Por ejemplo, TikTok es un gran lugar para encontrar inspiración para Instagram Reels.
Dado que este contenido ya funcionó en el pasado, es probable que también funcione para usted. Solo asegúrese de modificarlo para atraer a su audiencia específica.
9. Asóciate con un influencer
Volverse viral por su cuenta puede ser un desafío, especialmente si es nuevo en la plataforma o tiene pocos seguidores. Aquí es donde el marketing de influencers de Instagram puede ayudar.
Asociarse con creadores populares en su nicho puede traer toneladas de exposición a su contenido. Puede solicitar reenvíos y menciones, o co-crear contenido con ellos. Cuantas más miradas tenga su contenido, más posibilidades tendrá de volverse viral.
Por ejemplo, Kapten & Son se asocia con personas influyentes en viajes para crear contenido viral que promociona sus mochilas. Los mejores influencers suelen tener seguidores comprometidos que confían en ellos. Hacer que estos creadores respalden su marca o producto puede hacer maravillas por su propia credibilidad.
10. Determina el mejor momento para publicar en Instagram
Tus seguidores no navegan por Instagram todo el tiempo, también trabajan y duermen. La clave es averiguar cuándo están más activos y luego publicar para obtener la máxima participación.
Los datos de Sprout Social muestran los tiempos de participación máximos globales promedio. Si bien es bueno mantener estos promedios, el mejor momento para publicar en Instagram para su marca variará según las características únicas de su audiencia.
Factores como la ubicación, la zona horaria, los intereses, los pasatiempos, los horarios, la edad y el género afectan el comportamiento en las redes sociales. Use el análisis de Instagram para averiguar las horas pico de actividad de sus seguidores y utilícelo para programar publicaciones.
11. Publica constantemente para aumentar tus seguidores
Además de publicar en los mejores momentos, también debe publicar de manera constante para atraer a más seguidores y crear una presencia sólida en la plataforma.
Publicar al azar o tomar largos descansos puede hacer que los seguidores nuevos y emocionados se olviden lentamente de tu marca. Manténgase al tanto de sus mentes publicando contenido excelente con regularidad.
Pronto esperarán entretenimiento o creatividad de su marca, lo que siempre es bueno para la imagen y el compromiso de su marca.
Use la automatización de Instagram para ayudarlo a cumplir con un cronograma de publicación constante. Por ejemplo, las funciones de programación de Sprout le permiten configurar un calendario de contenido para Instagram y publicar en momentos óptimos. ¿Cuántos likes es viral en Instagram?
En general, las publicaciones con más de 100 000 Me gusta o vistas y más de 1000 comentarios se consideran virales. Sin embargo, el término ‘viral’ es subjetivo y puede significar diferentes cosas para diferentes marcas.
Por ejemplo, puede considerar que una publicación se vuelve viral si supera las 10,000 visitas. O, si es una marca más pequeña que se dirige a un público muy especializado, viral también puede significar 1000 vistas o me gusta.
El punto es que depende. Recomendamos una evaluación comparativa basada en sus propios análisis y datos de la competencia, y apuntar a tasas de participación más altas (pero realistas) a medida que crece.
Cree una estrategia basada en datos para volverse viral en Instagram
Volverse viral en Instagram puede ser complicado, pero no imposible.
El truco consiste en utilizar los datos para impulsar sus esfuerzos creativos, publicar de manera oportuna y constante y aprovechar las nuevas tendencias.
Lo más importante es mantenerse fiel a la voz de su marca y ser siempre auténtico. Solo ahuyentará a los clientes con contenido repetitivo y pretencioso. Si quieres destacarte del ruido, necesitas ser único.
Si se pregunta cómo usar datos y análisis para crear contenido increíble que a los clientes les encanta ver y compartir, consulte nuestra guía completa de marketing de Instagram. Preguntas frecuentes sobre cómo volverse viral en Instagram ¿Cuántas vistas hace que un video sea viral en Instagram? Los videos de Instagram con más de 100,000 visitas se consideran virales. Sin embargo, ese número varía en gran medida según sus objetivos específicos, audiencia y puntos de referencia de la industria. ¿Cuántos me gusta se necesitan para volverse viral en Instagram? Las publicaciones de Instagram con más de 100,000 Me gusta se consideran virales. Pero su definición de ‘viral’ podría ser diferente según su industria, objetivos y número de seguidores. ¿Cómo hago que mi IG Reel se vuelva viral? Cree carretes virales de Instagram usando música de moda, subtítulos de texto, hashtags y portadas de carretes personalizadas. Además, publique su IG Reel en las horas de mayor actividad, compártalo en su feed e historias y capte la atención de la audiencia en los primeros segundos con un atractivo gancho. ¿Cuál es la mejor hora para publicar en Instagram? Los mejores horarios para publicar en Instagram son los lunes a las 11 a. m., los martes y miércoles entre las 10 a. m. y las 2 p. m., y los jueves y viernes de 10 a. m. a 12 p. m. Sin embargo, esto puede variar según su industria y audiencia específicas. Source link

The podcasting market is currently booming: it is estimated that 177 million people in the US have listened to podcasts as of 2022.
As the popularity of podcasts continues to grow, it’s becoming an avenue for brands and content creators to cement themselves as experts in their niches while reaching their customer base.
The good news? Whether for the sake of marketing or simply as a side-project, podcasting has a lower barrier to entry as compared to other channels.
In this guide, we’ll explain how to start a podcast from scratch, tips for promoting a new podcast and how to monetize it.
What is a podcast?
A podcast is a form of audio content that features one or more speakers talking about a particular topic. There are thousands of podcast shows across different topics. You can find one about anything you can think of: from movie talks to gardening to marketing—like our Social Creatures Podcast where we chat with some of the most inspiring and unique businesses on social media. Why you should start a podcast
Edison Research recently found that the widespread popularity of podcasts has consistently grown over the past few years with the percentage of people familiar with podcasts in the US estimated to reach 79% in 2022. Your audience is likely listening and that’s an opportunity you can’t afford to miss.
Most content creators want to reach a wider audience and establish themselves as experts. Starting a podcast can bring you these advantages and much more.
A podcast is a more intimate form of content than other mediums. It allows hosts, especially brands and marketers, to deliver effective brand storytelling. By showcasing voices and real people, podcasts can create a personal experience and humanize the brand. This fosters deeper feelings of engagement and loyalty among listeners as compared to other content formats, which appear mass-produced.
When done right, podcasting can also maintain an edge over the competition by staying relevant to your consumers or audience. Constantly producing content around current trends in your niche and interviewing experts, helps your brand gets established as a thought leader.
Starting a podcast can also bring you another stream of income and build your network as a creator or brand. Here’s everything a beginner needs to know to start a podcast.
How to start a podcast in 6 steps
1. Research a podcasting topic or niche
Firstly, you’ll need to define a target audience and research competitors in your niche.
Who is your podcast for? Having a clear idea of your ideal listener will help you create relevant and valuable content. Identify basic information about your target audience like demographics, age, occupation, interests, hobbies and pain points.
Here are some additional statistics from Edison Research to give you an idea of who listens to podcasts in general: 47% of monthly US podcast listeners are aged between 12-34
A majority of podcast listeners are active on Facebook. Use this information about your target audience to create a strategy from content to promotion.
Once you have your topic and niche in mind, do some research on other similar podcasts. By understanding your competitors, you can figure out how you can position your podcast in a way that sets you apart.
With so much competition, it’s almost impossible for generic podcast concepts to gain traction. Ideally, your podcast topic should be specific enough to draw in a certain type of person but broad enough that you can create multiple episodes around it.
For example, what sounds more compelling: a horror movie podcast or a podcast that explores the cheesiest B-movie monsters of the 1980s and 90s?
Go beyond business, politics or film. Get specific. Do your research on what’s missing in the market. Then make a note of what you’re interested in talking about, what aligns with your brand and the skills and expertise you have to offer. Connect all these and you’ll discover your niche.
2. Plan your podcast details and posting frequency
Before we get into the nitty-gritty of how to podcast, here are a few things you’ll need to plan.
Name your podcast and add episode titles
If you’re working as part of an established brand, you have the benefit of name recognition when it comes to your podcast.
And if you don’t, you’ll need to come up with something that is memorable and distinct from other pods in your niche. You can come up with a descriptive name and use keywords your target audience is searching for around the topic. For example, if a content creator names their show ‘The Content Creator Podcast,’ it’s very clear who that podcast is for and what it’s about. If you want to be more memorable, you can come up with a witty or catchy name.
Here are some examples of non-marketing podcasts with unique names that pique the interest of potential listeners: “Invisibilia”
“Brown Riot”
“What It Means”
“Hidden Brain” Just like choosing a podcast name, choosing episode titles is also important. It should be descriptive enough for people to know what to expect and give them a reason to click. The theme of your podcast and the specific subject of the episode are good sources of inspiration.
Also, remember when I mentioned including keywords? It’s important to keep relevant keywords in mind. Search rankings on podcast directories are based on podcast name, provider name and episode titles. So use the keywords relevant to your topic and that your audience is likely to search for.
Decide on your episode length
There is no such thing as an ‘ideal length’ when it comes to podcast episodes. Episode lengths vary from show to show. The half-hour mark seems to be a happy medium for most pods, although some run slightly shorter (and some significantly longer). However, in a survey, 32% said they “feel put off by longer episodes of an hour or more.” So, it’s better to start with episodes that err on the shorter side and build from there.
Another good rule of thumb is to tailor your episode length according to publishing frequency. If you publish daily, keep it short. If it’s a weekly podcast, stay within the 50-minute mark. If you publish less frequently, an hour per episode won’t seem too long to your audience.
Note that your audience probably listens to a ton of other podcasts (Edison Research found that US podcast listeners listen to an average of five shows a week). Having a shorter show means they can easily squeeze you into their schedules.
Format your episodes: script or not?
Most podcasts are not scripted. Only some highly produced shows are scripted word-by-word. Besides, scripting takes a lot of time and the conversational nature of the podcast might get lost.
However, a little bit of organization goes a long way to keep you from straying too far off-topic. You can have bullet points and specific scripts written out for more formal points, such as introductions and pre-recorded segments.
Sharing basic notes and having an outline of segments is way better than going into a show totally cold.
Create episode descriptions, notes and transcripts
Presentation is a huge part of podcasting.
Putting together episode descriptions can help your potential listener know if a show is relevant to them or not. Similarly, having notes and timestamps is useful for those who want to skim your episode and don’t have time to listen to the whole broadcast.
Episode descriptions also play a role in making your podcast discoverable in search. This is important because 73% of podcast listeners discover new shows by searching the internet. Include the right keywords in your podcast and episode descriptions (but avoid keyword stuffing). Here’s a great example from The Branding Lab by Yvonne Ivanescu: Bullet points, timestamps and transcripts can be particularly helpful for first-time listeners. Make use of podcasting software that has transcription features to easily capture every word.
Define your podcast aesthetic
So much of figuring out how to start a podcast boils down to your branding strategy. And having cover art and other creatives that carry the essence of your podcast is a part of this. It should visually describe your brand while capturing your audience’s interests. For example, the podcast cover art examples below use color and graphics to convey their brand identity with the theme of their podcast. You can create cover art yourself using a tool like Canva. Or work with a professional designer who can help you encapsulate your brand into the right logo.
Ideally, your podcast cover art should be 1400 x 1400 pixels, in JPEG format and under 700 kb in size. Opting for larger formats can cause issues down the line.
3. Build your podcast presence
To build your podcast presence, the first step is to publish your pod through a hosting platform. Then, build your social presence on the right channels to reach your audience.
Select a podcasting platform and create an RSS feed
You’ll need a podcast hosting platform to store audio files online for distribution. You’ll then use this hosting site to deliver content to a podcast directory like Spotify, where your audience will be able to find your podcast.
When selecting a podcast-specific hosting site, consider factors like storage and bandwidth limits, analytics reporting and ease of use. Some options include: After selecting a podcast hosting platform, you’ll need to create an RSS feed to publish your podcast.
An RSS feed is a medium to carry your audio files as podcasts and make it publicly available on the internet. It contains all your podcast info and the URL can be used to distribute it on channels like Spotify and Apple. Here’s what a typical RSS feed looks like: To create an RSS feed, add your podcast audio files to the dashboard of the hosting platform along with a description. You will then get access to the RSS feed URL. You can continue to add new podcast content when they’re ready. Some platforms may have slightly different steps, but this is what you’ll need to do in general.
Another way to make your podcast accessible is by creating a website. Website building platforms like Squarespace and WordPress have tools or plugins to create an RSS feed.
You can then submit your RSS feed URL to distributors to reach more listeners. More on this in the next section.
4. Choose the right podcasting equipment and software
Purchase podcasting equipment
Despite popular belief, starting a podcast doesn’t have to be a huge money-sink in terms of gear.
In theory, you could put together a quality show with little more than a smartphone. The bare minimum gear needed for a professionally recorded podcast is a microphone and a headset. Use a professional-level microphone right from the beginning to ensure consistent tone and volume. Microphones: Buy a USB mic like the AKG Lyra or an XLR microphone like the Shure SM series. You can get a good microphone in the price range of $70 to $200.
USB audio interface: This is a device that converts your analog audio signals (i.e. your voice) into a digital signal for your computer. The Focusrite Scarlett or Zoom LiveTrak are good options. A USB audio interface costs anywhere between $100 to $200.
Headphones: Quality, comfortable headsets are a must-have for all podcasters. The Sennheiser PC 7 or the Logitech H390 USB Headset are good options. You can get a USB headset for under $70. Some additional podcasting equipment to consider: Microphone stand
Sound-proofing materials
Pop filter
Cables This gear is a cost-effective starting point for a small podcasting team. Avoiding complicated equipment in the beginning will let you focus on the most important part of podcasting: creation. Remember, as you grow, you can always invest in more equipment and upgrade.
Get podcast recording and production software
We recommend using audio recording software to record a podcast. There are lots of free and paid options available in the market. Some recording solutions include: Skype and Zoom are the best options if you are recording from multiple sources.
Apart from this, you’ll also need at least one software to edit episodes during the production stage. Here are three of the top editing software to consider: Alitu: This is a web application that automates audio cleanup and adds music or other effects.
Riverside: A beginner-friendly, easy-to-use software that comes with advanced editing tools.
Logic Pro X: An advanced editing software that enables total control over audio quality, music production and other sound effects. Additionally, there are platforms like Anchor which allow you to record and edit your episodes directly from a smartphone.
5. Recording a podcast episode
Start with an outline for the episode
Creating an outline will help you map out what you’re going to say. You don’t have to go so far as to create a script. Here’s a sample outline you can use: Episode intro: 30 to 60 seconds
Map out topics you will cover: about 4 minutes each
Add talking points for each topic
Closing remarks: 2 minutes
Closing music: 30 seconds When you start recording, you might make a mistake: an interruption in the background or you mispronounce a word. Whatever the case, it’s best to record the whole episode without stopping. You can make edits later.
If you do interviews or have co-hosts, it’s best to record everyone on an individual track. You can go about this by using Skype or Zoom to record the podcast. Another option is to use a double-ender call recording tool, which enables you to create studio-quality recordings with multiple hosts remotely, independent of internet quality. This feature is available on some podcasting software like Riverside.
Edit your podcast to fit the outline you had in mind
After successfully recording your podcast, you’re now in the production stage. This is where you edit out mistakes, stitch together audio clips and add in music.
If you’re a beginner in podcasting, you might be wondering how much editing you should be doing. We suggest going for minimal edits to keep your process simple and sustainable. Here’s the Minimum Effective Podcast Editing Approach (MEE) introduced by the Podcast Host: Step 1: Record everything without stopping
Step 2: Topping and Tailing: Cut out segments of audio at the very beginning and very end of the recording
Step 3: Amplify audio to -2 dB peak amplitude. This step can be automated if you use certain editing software like Alitu
Step 4: Export and publish If you want to take editing one step further, here are a few processes you can follow: Removing periods of dead air
Canceling out background noise
Adding in sound effects and background music
Reducing echo or mic bleed Remember to strike a balance between respecting the listener’s time and the outline you had in mind when it comes to editing.
6. Promote your podcast
Let’s say you put a new episode online. Now what?
For starters, make sure that your audience knows about it. The concept here is simple: integrate your podcast with the rest of your content strategy by promoting it consistently.
If you have a dedicated email list, start there. Have an active blog? Repurpose episodes into blog posts and embed the episode within them. Here’s an example from the Shopify blog, which makes the episode easily accessible to site visitors and drives traffic to their podcast.
Social media is the perfect place to give listeners a taste of what your latest episode is about. One way is to announce new episodes by sharing snippets of your favorite moments:https://www.facebook.com/CoachRickSchwartz/videos/396424498966071/
Additionally, find communities on social media where your podcast niche is hyper-relevant and talk about your podcast.
Another way to get more listeners is to reach out to introduce your show to influencers or prominent people in your niche, who would benefit from listening to your show. If they like your podcast, they might suggest it to their audience. Here are some more ideas to promote your podcast on social media: Announce new episodes with an original meme
Share teasers of your upcoming episodes
Run Facebook ads on your podcast website Wondering which social media platforms will work best for podcasts? Here’s what a survey report by Edison Research says about social platform popularity among podcast listeners: a majority of listeners use Facebook (68%) and Instagram (64%), while 45% of listeners use TikTok.
How to set up a podcast
Once you finish recording your podcast and create an RSS feed, it’s time to publish them on distributing platforms. Here’s how you can get your podcast episodes on Spotify and Apple podcasts.
How to start a podcast on Spotify
Spotify has an easy setup process for podcasts. Here’s what you need to do: Log in to Spotify for Podcasters with your Spotify account, or create an account.
Click Get Started.
<style=”font-weight: 400;”>Paste in your podcast’s RSS feed URL.
You’ll receive a verification email from Spotify. Enter the 8-digit code from that email in the form.
Fill in additional details such as category, language and countrynclud
Review the info and click Submit
After successfully submitting, you’ll receive the Spotify URL for the podcast. It may take a few hours for it to show in the app. You may need to follow some additional steps to authorize Spotify as an additional distribution platform. Check out the list of their aggregator partners here.
How to start a podcast on Apple
Setting up your podcast on Apple is a more manual process as compared to Spotify. You’ll need an active Apple ID. If you don’t have an existing one, create a new Apple ID. Make sure it’s fully activated and is enabled for two-factor authentication. Then, here are the steps you can follow to upload your podcasts: Sign up for an Apple Podcast Connect Account and name your account. You can use an individual name or the company name.
Click the Add (+) button.
Choose Add a show with an RSS feed.
Enter the RSS feed URL.
Choose permissions. You have the option to restrict user access. This means only users you choose will see the podcast.
Under availability and rights, choose availability and set content rights.
Set show release date. You can choose to release it immediately or set a custom date and time.
Add your contact information.
Click Save.
Click Submit for Review. It can take Apple 5-8 days to manually review your submission. When it’s ready, you’ll get the Apple URL to your podcast.
A few days after approval, people can begin searching and finding your podcast in the Apple Podcasts app.
How to make money with a podcast
Podcast platforms do not directly pay creators like YouTube or TikTok. If you are looking to generate income from your podcast content, it’ll need to come from either your audience (direct monetization) or third-party companies who pay you to promote their brands.
Let’s take a look at these monetization models in detail:
Sponsorships
According to a report, 60% of podcast listeners searched for a product after hearing about it in a podcast. Many brands understand this scope of podcasts and partner with podcasts for sponsorship ads.
Typically, a sponsorship ad is added at the beginning of the show (“pre-roll” ad) or at the very end (“post-roll” ad).
You can do a paid partnership with a company and promote their product or service on one of your podcast episodes. Podcasters take 15-60 seconds out of their script to market the brand. It’s best to approach brands that are in the same niche as your podcast or are relevant to your audience, rather than going for a random sponsor.
Find podcast sponsors by joining a podcast network like Midroll or pitch directly to brands.
Affiliate sponsorships
By being an affiliate, you earn a percentage of each sale made by one of your listeners as a result of your podcast. Usually, sponsors will give you a promo code or a special URL to track purchasers from your show.
The affiliate model is best for podcasts that have an engaged audience or one who will consider your purchasing advice.
Memberships
You can directly monetize your podcast by asking your listeners to pay you. With a membership model, ask your audience for donations to keep the content coming, or to subscribe to get access to premium content.
Adding a Stripe donation form on your site or creating a paid membership tier using Patreon or Buy Me a Coffee are ways you can ask for donations.
Podcasts with a good base of listeners and significant engagement can also sell branded merchandise. The Brain Candy Podcast does an amazing job of offering cute stickers and other merch that their listeners love. Advertising networks
A podcast advertising network acts essentially as an agent for your podcast. Advertising networks have connections with brands and can help you land opportunities you may not have otherwise come across on your own. Some networks let you reach out to advertisers directly once you’ve joined, while other premium networks can pitch to advertisers on your behalf.
Some examples of podcast advertising networks include AdvertiseCast, PodcastOne and Megaphone. Keep in mind that you may need to fulfill certain requirements to join an advertising network, such as a minimum subscriber count.
Amplify your brand’s voice
There’s obviously a lot that goes into getting your podcast off the ground, but it can be fun and rewarding.
The success of your podcast will depend on your content and how you promote it. Make sure that social media is the cornerstone of your promotional strategy. Speaking of which, check out our best times to post on social media to ensure that your latest content gets the reach it deserves.
How to start a podcast: frequently asked questions
Is it free to start a podcast?
Yes, it is possible to start a podcast for free. You can get your podcast started with zero costs if you have a smartphone and computer. Also make use of free podcasting software.
How does a beginner start a podcast?
First, decide on the topic of your podcast. What can you speak about with authenticity? Is there a niche you’re passionate about and can provide fresh perspectives on? Identifying all these can set you on the right path to starting a podcast as a beginner.
How much does it cost to start a podcast?
Depending on the software and equipment you use, you can start a podcast for under $200.
How much money do podcasts make?
According to AdvertiseCast, a podcast with 1000 downloads per episode can make an average of $18 per episode. The most successful podcasts earn millions of dollars in revenue.
How long should podcasts be?
There is no hard and fast rule for podcast length. Anywhere between 10 to 30 minutes is a good choice for new podcasts. New listeners are more likely to try out your podcast if it has short episodes.
What equipment do I need for a podcast?
A computer, microphone, a pair of headphones and podcast editing software are some must-have equipment for podcasters. Source link

Con demasiada frecuencia, LinkedIn se ve como un lugar para publicar ofertas de trabajo y nada más. Sin embargo, la plataforma es una mina de oro de conocimientos con más de 850 millones de miembros. Y la escucha social de LinkedIn facilita la extracción de esos conocimientos.
Si todavía está poniendo a LinkedIn en un segundo plano, ahora es el momento de escuchar e impulsar su estrategia. La red profesional más grande del mundo se ha convertido en un bullicioso centro para el liderazgo intelectual, la búsqueda de talento y la investigación de productos B2B en los que invertir.
Hay más de 65 millones de tomadores de decisiones registrado en LinkedIn. Escuchar en la plataforma tiene el poder de ayudarlo a encontrar a estos tomadores de decisiones o a encontrar nuevas formas de llegar a ellos. Es la mejor manera de sacar a la luz más conocimientos con beneficios para toda la organización, con menos trabajo.
Analicemos por qué el uso de la escucha social en LinkedIn puede potenciar su estrategia B2B y cómo usar las herramientas de escucha social a tu favor
¿Qué es la escucha social de LinkedIn?
LinkedIn escucha social es el proceso de analizar las conversaciones y tendencias que ocurren en torno a su marca e industria en LinkedIn, y usar esos conocimientos para tomar mejores decisiones de marketing.
Si bien el monitoreo de las redes sociales le dice lo que dice la gente, escuchar revela cómo se sienten con respecto a su marca, cuántas publicaciones de participación mencionan su marca acumuladas, la salud de su marca y más (en lo que nos adentraremos). Por ejemplo, alrededor de un tercio de los temas de escucha de nuestros clientes están relacionados con la salud de la marca.
Suma un estrategia de escucha social le permite profundizar en los conocimientos que tienen un impacto en toda la organización, como: Conseguir leads para tu equipo de ventas
Aprovechar la salud de la marca y descubrir personas influyentes para las relaciones públicas
Refinando tu estrategia de contenido
Conectando sus equipos de reclutamiento y recursos humanos con nuevos talentos
Descubrir puntos débiles de los clientes y errores de software para investigación y desarrollo
Descubrir preguntas y problemas comunes para el servicio al cliente La escucha efectiva de LinkedIn requiere una herramienta, como Escucha social de Sprout. por ejemplo, por crear una consulta de escucha de LinkedIn para su marca con Sprout, descubre publicaciones que etiquetan su marca y comentarios en esas publicaciones que mencionan su marca. Esto le permite descubrir más información, sin tener que saltar de una plataforma a otra. Cómo la escucha social de LinkedIn desenmascara información procesable
No se puede exagerar: comprender cómo se siente su audiencia de LinkedIn puede traducirse en ventas. Piénselo: al tomar decisiones de compra B2B, la mitad de los compradores recurra a esta plataforma como un recurso de referencia.
Escuchar lo convierte en un arqueólogo que puede analizar la conversación y llegar a compradores potenciales al comprender exactamente lo que están buscando. Exploremos seis beneficios de la escucha social en LinkedIn para su equipo y más allá.
1. Descubre el contenido que tu audiencia quiere
Con el cambio de algoritmo más reciente de LinkedIn, la relevancia lo es todo. Para poner su contenido frente a su audiencia, saber lo que quieren es crucial.
La escucha social de LinkedIn es una bola de cristal que descubre los temas de los que más habla tu audiencia, algo que llevaría días o semanas descubrir y analizar manualmente.
LinkedIn ya cuenta con una multitud altamente calificada que busca contenido de calidad. Aquí hay tres formas clave en las que puede usar escuchar contenido artesanal y mensajes de marketing que resonará con su audiencia.
Abordar intereses y puntos débiles
El contenido no es solo el rey. Es un pie en la puerta con futuros clientes—41% de los compradores B2B vea de tres a cinco piezas de contenido en línea antes de interactuar con un vendedor.
Imagine el impacto que puede tener el contenido si aborda de inmediato las preguntas y los intereses de esos compradores.
Cree contenido en torno a los intereses y puntos débiles de su audiencia para posicionarse como un recurso de referencia que los entiende. Por ejemplo, agencia elev8 utiliza la herramienta Social Listening de Sprout para asegurarse de que las audiencias de sus clientes se sientan escuchadas y estén desarrollando contenido que ofrezca valor.
Escuche en LinkedIn para encontrar los puntos débiles de la audiencia y las preguntas en las publicaciones en las que está etiquetado y los comentarios que lo mencionan en esas publicaciones. Luego, elabore contenido que resuelva problemas comunes y aborde preguntas para convertirse en un recurso de referencia. Incluso puede mostrar estos hallazgos a sus equipos de producto y desarrollo. La escucha social también descubre temas, hashtags, palabras clave e incluso emojis que su audiencia usa en publicaciones y comentarios en los que se etiqueta su marca. La función Word Cloud en las herramientas de escucha de Sprout destaca las palabras clave y los emojis que su audiencia usa más en el período de tiempo que establezca. Y use la pestaña Conversación para ver las palabras clave y los hashtags que usa su audiencia cuando hablan de usted. Incluso puede ver el sentimiento detrás de cada palabra o hashtag, y cuáles reciben la mayor participación en las publicaciones de la audiencia. Solicite una demostración
Comparta y cree liderazgo intelectual de alto valor
El liderazgo intelectual es más que solo contenido compartible. Puede ganar clientes—54% de los tomadores de decisiones digamos que compraron un producto o servicio de una organización que no conocían previamente gracias a un liderazgo intelectual. La escucha social en LinkedIn muestra publicaciones virales o populares en las que está etiquetado y destaca cuántos compromisos tienen. Esto lo conecta con contenido para interactuar o compartir, y medios obtenidos para enviar a su equipo de relaciones públicas. Incluso puede llevar esto un paso más allá y encontrar líderes de opinión con los que pueda trabajar para ampliar su alcance. Datos recientes sobre con qué frecuencia publicar en las redes sociales descubrió que la frecuencia promedio de publicación en LinkedIn no es más de una vez al día. Haga que esa publicación cuente publicando liderazgo de pensamiento de alto valor que resonará con su audiencia.
2. Descubra clientes potenciales para su equipo de ventas y demuestre su ROI
Las ventas y las redes sociales van de la mano. En realidad, El 80% de los clientes potenciales B2B provienen de LinkedIn.
La escucha social de LinkedIn une a su equipo de marketing y ventas. En el lado de las ventas, LinkedIn es una mina de oro para la generación de leads B2B. Encontrar clientes potenciales de forma orgánica ayudará a su equipo de ventas a elaborar argumentos de venta más personalizados y descubrir conversaciones en las que deberían participar. Los representantes de ventas que respondieron rápidamente a las consultas en las redes sociales vieron un 9.5% de aumento en los ingresos anuales.
Por el lado del marketing, usar el poder de las redes sociales al unísono con las estrategias de generación de prospectos del equipo de ventas solo lo ayuda a demostrar su ROI, uno de los principales desafíos de los especialistas en marketing este año, según El Índice Social de Sprout™.
Alguien que ya lo está etiquetando está más allá de la etapa de conocimiento del embudo: ayude a su equipo de ventas a pasar al siguiente paso conectándolos.
3. Minar conversaciones a las que deberías entrar y unirte
Cuando te pierdes una conversación en la que estás etiquetado, pierdes una oportunidad de aumentar tu audiencia. En realidad, 40% de los vendedores B2B citar el fomento de clientes potenciales y evitar oportunidades perdidas como dos de sus principales prioridades de generación de demanda este año.
Para aprovechar al máximo sus canales, ponga «social» en las redes sociales. Esto significa estar al tanto y participar en conversaciones relevantes.
Confiar en su bandeja de entrada nativa para encontrar conversaciones importantes hace que las publicaciones se pierdan en un mar de notificaciones. Use la escucha social de LinkedIn para sacar las publicaciones en las que está etiquetado del chat y colocarlas en una fuente. Luego, participe en discusiones relacionadas con la industria para establecerse como un experto en la materia y líder de la industria.
¿Fue etiquetado en una publicación en la que las personas preguntan acerca de su producto frente a la competencia? Comenta y lanza algunos aspectos destacados.
¿Ves una pregunta de la industria? Salta antes que tus competidores para ofrecer información.
¿Alguien te etiquetó solo para decir que eres genial, como esta publicación que encontramos a través de la escucha de LinkedIn? Agradézcales con un comentario para demostrar que está prestando atención. No todas las conversaciones a las que te lanzas deben ser positivas. Si alguien se queja de tener problemas con su producto y lo etiqueta, convierta lo negativo en positivo ofreciendo una solución, o simplemente para que la gente sepa que está escuchando.
4. Comprenda a sus competidores y cómo la gente habla de ellos frente a usted
Mantener los ojos en sus competidores siempre es beneficioso. Escuchar lo que dice la gente sobre usted y sus competidores puede descubrir oportunidades para salir adelante.
La escucha social en LinkedIn lo ayuda a identificar a los competidores con los que se menciona y cómo se sienten las personas acerca de usted y su competencia.
Por ejemplo, esta es una publicación que encontramos usando la herramienta de escucha de LinkedIn de Sprout: Esta publicación presenta una oportunidad para profundizar en los comentarios para ver lo que dice la gente, identificar los puntos débiles que su producto puede solucionar y puede poner de relieve lo que a la gente le encanta y no le gusta de nuestro producto y negocio.
Además, esta es una gran oportunidad para participar y mostrar algo de amor antes que cualquiera de nuestros competidores.
5. Recarga tu equipo encontrando nuevos talentos
Hay una razón por la que LinkedIn es sinónimo de buscadores de empleo y profesionales:35,5 millones de personas fueron contratados por alguien con quien se conectaron en la plataforma.
Con el 62 % de los especialistas en marketing buscando contratar entre dos y seis puestos en los próximos dos años, la búsqueda ha comenzado. Y, sin embargo, nuestros datos muestran además que uno de los principales problemas de los especialistas en marketing este año es encontrar talento experimentado.
Escuchar en LinkedIn ya muestra publicaciones y comentarios en los que se etiqueta su marca. ¿Quién está detrás de esas publicaciones? ¿Son mega-fans calificados abiertos a reclutamiento? ¿Líderes de opinión que pueden protagonizar un webinar?
Y mira los comentarios también. Si uno de sus empleados publica sobre un puesto vacante en su empresa y etiqueta su página de LinkedIn, mirar los comentarios en esa publicación puede ayudarlo a encontrar talento. Conectarse con posibles talentos en LinkedIn puede expandir su grupo de talentos e incluso puede conducir a una mayor retención; según los informes, los empleados encontrados a través de LinkedIn fueron 40% menos probable dejar la empresa en los primeros seis meses.
6. Medir la salud de la marca y frenar las crisis
Responder «¿cómo se siente la gente acerca de nuestra marca?» es donde la escucha social es más que útil, es imprescindible.
La escucha de LinkedIn lo lleva más allá de lo que la gente dice sobre usted para descubrir cómo se sienten con respecto a usted en función de las publicaciones y los comentarios que lo etiquetan.
Una herramienta como Sprout analiza las publicaciones que mencionan su marca en LinkedIn para darle una buena idea de si esa conversación es positiva o negativa y si ha cambiado en absoluto. Como espacio B2B clave, LinkedIn es un lugar especialmente importante para medir el sentimiento detrás de lo que dicen sobre su negocio. Si bien el sentimiento tiene matices, ver un aumento en las conversaciones negativas puede indicar que está surgiendo un problema. Use la escucha social para obtener una línea de base de cómo se sienten las personas con respecto a su marca día a día y para que sea más fácil detectar un cambio de tono. Por ejemplo, usando la escucha social, Universidad de Purdue El equipo social tiene alertas configuradas para medir picos en temas específicos. Son los primeros en saber cuándo un tema gana terreno, bueno o malo.
Ser proactivo en una crisis digital le da el poder de cambiar el rumbo y adelantarse a la situación.
Use la escucha social en LinkedIn para profundizar en información, mejorar su estrategia y construir su negocio
No necesitas ser psíquico para entender los puntos débiles de tu audiencia. Las redes sociales son como un grupo de enfoque siempre activo: para aprovecharlo, todo lo que necesita hacer es escuchar.
LinkedIn ya tiene una audiencia de profesionales de alta calidad. Aprovechar lo que dicen cuando etiquetan su marca puede ayudarlo a comprender mejor el estado de su marca, la audiencia y construir un negocio más sólido en todos los equipos.
Para poner en marcha su estrategia de escucha de LinkedIn, consulte nuestro guía de escucha social modelo. Source link

What does it take to build brand awareness?
In the old days, a steady drumbeat of messaging across a few audience-preferred channels might have done the trick. Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough—chicken sandwiches.
Building a memorable brand takes some big swings but you have to walk before you can run. To help, we’re breaking down the why and how behind driving and measuring brand awareness.
What is brand awareness?
Brand awareness is the extent to which audiences are familiar with your brand and its product or services. It is the bedrock of your sales funnel. After all, you need to be able to recognize a brand to trust and buy from it.
A high level of brand awareness is the competitive edge that keeps a business top of mind for consumers. Brands with high levels of consumer recognition can even become synonymous with their product. For example, when someone needs to fix a permanent writing mistake, they’re usually not asking for “correction fluid”; they’re asking for Wite-Out.
Of course, achieving that level of brand recognition is a lofty goal. Our advice? Start where you are. Focus on building awareness within targeted audiences and grow from there.
Why is brand awareness important?
Every customer journey begins with the same step. That step is brand awareness.
Source: Marketoonist
Jokes aside, your brand awareness strategy will set the tone for a person’s entire experience with your brand. Start things out on the right foot, and you could be sowing the seeds for your next crop of brand advocates.
If that’s not enough, don’t worry—it’s not even the best part.
As your brand awareness strategy matures, you’ll soon find that the most effective awareness drivers don’t come from your official brand channels: they come from your fans. Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands Combine positive brand sentiment with high brand recognition and you get fans. Fans beget more fans. Brand awareness truly is the gift that keeps on giving.
How to measure brand awareness
Connecting brand awareness to ROI can feel like trying to explain how to get from Chicago to San Francisco by foot. Sure, it’s doable but it’s pretty complicated.
The classic marketing funnel looks straightforward but in reality, every customer journey is different and some can be much longer than others. Trying to track and assign value to every interaction between awareness and purchase simply isn’t the best use of anyone’s time.
Just because you can’t put an exact dollar value on your awareness efforts doesn’t mean they should go untracked. There are actually quite a few ways to track your efforts as you pilot new awareness strategies. Here are some of our favorites that you can try.
Brand surveys
Brand surveys are routine (often biannual) surveys that assess what an audience thinks and feels about your brand. Data from brand surveys can be used to track brand perception over time, providing businesses with the insights needed to shape their company’s image in the right direction.
Unfortunately, these surveys take weeks (if not months) to design and distribute. If you want more timely data, you’ll want to supplement a brand survey with the following options.
Website traffic
Tracking month-over-month differences in web traffic isn’t an exact measurement of brand awareness. However, it’s much easier to connect web traffic to ROI making it a management-preferred reporting metric.
As you test out new brand awareness tactics, use Google Analytics to see how those changes impact growth in new users. That will give you a rough estimate of how your efforts translated to site traffic.
Social listening
Every day, people turn to social to rant and rave about the companies they love—and the ones they don’t. The right social listening tool can help you synthesize that chatter into timely, actionable brand insights. If you use Sprout’s social listening tool, here are just a few of the metrics you can pull to understand how conversations are trending around your brand: Total message volume tracks the total amount of messages shared around your brand.
Sentiment summary measures how people are feeling about your brand and whether or not it’s trending positively.
Share of voice compares your brand’s market share on social to its top competitors. 12 proven strategies to increase brand awareness with social media
Social is a go-to channel for raising brand awareness. But how do you become a familiar face within your followers’ feeds versus someone they just scroll past?
There’s no one correct answer to that question. The truth is, the options are as limitless as your creativity. If you want to use social media for brand awareness, use these 12 ideas to jumpstart your efforts. From fine-tuning your profile to experimenting with your content, any combination of these tips will help you rise above the noise.
1. Give your social presence some personality
First things first: your social media presence shouldn’t look like everyone else’s.
One of the most persistent social media marketing myths is that only certain industries can have a “fun” social presence. Fast food, retail, sports—those brands can get experimental. Everyone else has to play it safe.
That couldn’t be more wrong.
If you don’t believe me, just take a look at the Oklahoma Department of Wildlife Conservation’s social strategy. Side effects include
-rough hair-dry skin -broken friendships -crop and habitat damage
— Oklahoma Department of Wildlife Conservation (@OKWildlifeDept) October 13, 2022 It would be easy for them to just share some cute animal pictures every now and then. However, it’s their off-the-wall personality that’s made them so endearing to followers.
And “personal” is the keyword here. Followers want to see more than promos and links: they want personal, human-centric content. Maybe that’s why the “man on the street” style interviews are exploding on TikTok. The social team at Triple Whale took notice of the trend and made it work for their brand. Now, they’ve amassed over 2 million views on TikTok.
Marketers are told time and time again to create “unique” content. It might sound corny, but the person behind your social presence represents a one-of-a-kind voice.
Before you hit “post,” make a point to ask yourself: “Does this sound like something a bot would say?”
2. Fine-tune your profiles
Recognition is a key element of building brand awareness.
When followers glance at your social profiles, they should be able to understand the basics of your brand, its purpose and its personality.
From social bios to profile images, how you set up your profile determines whether or not people recognize you. For example, check out how Hinge has their Twitter profile set up. Brands only get a few seconds to grab someone’s attention and tell a quick story. By using their cover photo as a chance to reinforce their purpose and tagline, Hinge gets their message across quickly.
If you can’t sum up your brand ethos in a few characters and 1500×500 pixels, don’t worry. A clean, well-optimized profile and photo are enough to establish your brand with new audiences.
3. Make your posts pop
Here’s a common thread between most of our brand awareness tips: a bit of creativity can score you major brownie points with followers.
For example, check out how Bloom Nutrition makes use of their signature pink and green across a variety of post formats on Instagram.
This visual content strategy reinforces their brand regardless of whether or not a user actually watches their videos in full.
Don’t have eye-popping images featuring your products? No problem. The principle of making your posts pop rings true in content marketing, too.
Notice how Sprout’s blog posts are all coupled with these colorful illustrations instead of generic stock photos? Or how brands like Hubspot couple important announcements with graphics instead of just using text? Anything you can do aesthetically to make your posts stand out is a point in your favor. Even if you’re not a design master, there are plenty of social media post templates to help you whip up some eye-catching imagery.
4. Collaborate with other brands
You know what they say: Teamwork makes the dream work. When brands collaborate on new releases or campaign ideas, both parties get a chance to introduce themselves to new audiences.
Both co-marketing and co-branding campaigns bring engagement from the jump. Not only that, but collaboration is a surefire way to make positive impressions on other players in your industry. Keep an eye out for strategic partnerships as you watch over your industry’s content landscape. You never know who could be the best fit for your dream team.
5. Harness the power of hashtags
Do hashtags work anymore? According to 72% of our LinkedIn community, the answer is yes. Every now and then a viral hot take will try to force hashtagging into an early grave. Fret not, my fellow marketers, the hashtag is alive and well. If you’re choosing relevant, brand-applicable hashtags, they’re a surefire way to increase impressions on your posts.
When choosing which hashtags to include in your posts, consider both the network you’re posting on and the trends that are driving conversations at the moment. Take this Halloween-themed TikTok from Heinz, for example: This video uses two different hashtag strategies. First, they came up with a hashtag campaign (#VegetarianVampire) to introduce their new spooky season character. Then, they used a hashtag that’s almost constantly trending on TikTok (#WhatIEatInADay) to push the video to a wider audience. These hashtags work together to establish and amplify the Heinz brand.
6. Take it to the comments
As more networks experiment with algorithmically ranked comment sections, marketers are gaining new territory to make their brands known. Take this viral content series from creator Emily Zugay. Her hilarious redesigns of famous logos had brands rushing to her comments for their turn in the spotlight. The top comments on her most popular post have over a hundred thousand likes each. On top of that, this video has been liked over 6 million times. That’s some seriously valuable brand exposure for every brand that’s secured a top spot in the comment section.
As you scroll through your social feed, keep an eye out for viral posts that relate to your brand or industry. When it comes to brand awareness, there’s no shame in riding on coattails.
7. Repurpose your content
If you’re like most marketers, you’re probably trying to boost brand awareness across multiple networks.
In that case, it’s important to repurpose your content to fit in with the best practices of each platform. After all, what works best on Instagram might not be prime for Facebook or Twitter.
Check out these two posts from You Need a Budget to see what we mean. Hey Nashville, YNABers! Busy this weekend? 😉 We’d love to see you at our first ever YNAB Gathering!! 🥳We’ll have special guests, games, prizes and swag! Oh, and did I mention it’s free to attend? 🤩 Tickets are limited so don’t wait to claim yours!https://t.co/Y4pZUkd0cZ
— You Need A Budget (@ynab) October 13, 2022 Both posts drive to the same call to action. However, the Tweet is much shorter and to the point. The Facebook post, on the other hand, relies on an eye-catching visual and emojis to stand out in newsfeeds.
It just goes to show that one-size-fits-all content and captions aren’t going to win your brand much attention.
Photos. Videos. Blogs. Your stuff. Other people’s stuff.
To keep your feed from growing stale, you should always have new social media ideas on the back burner to keep your feed fresh.
8. Share a distinct point of view
Stats. Case studies. Surveys.
If your brand is conducting any sort of original research, it can be a huge authority booster that does wonders for brand awareness, too. And if you’re not in a position where such research is possible, don’t panic.
Consider how you can comment on industry trends and happenings from your point of view. For example, our social team put their own spin on third-party data from AdWeek by adding a specific call to action for B2B marketers. The takeaway here is that you should be contributing to the ongoing conversation of your industry at large versus just sitting on the sidelines.
9. Experiment with social copy
We’ve talked a lot about visuals, but text is yet another opportunity to showcase your brand’s social persona. Use your copy to pique people’s interest and encourage engagement, giving a sort of taste to readers before they click through.
You can look to The Cut for inspiration on this one. Their Tweets always pair perfectly with article link previews, creating a post you can’t help but click. Fashion month may have finally come to an end this week, but we’ve already got a different sort of street style to look forward to: Carrie Bradshaw and the girls are back https://t.co/NXY5uYpWXr
— The Cut (@TheCut) October 16, 2022 Don’t count out the power of a well-crafted text post. Once you find your brand voice, it can be a prime opportunity for connecting with followers and letting them know exactly who you are.
10. Use social as a teaching tool
Educational and “how-to” content is widely sought after on just about every social network. We surveyed consumers for The Sprout Social Index™ 2022 and found that the top two types of content they like to see from brands are posts that highlight a product or service and real customer demos. Posting such content regularly positions you both as a positive resource and a thought leader. The more opportunities to show off your brand’s product or know-how, the better.
11. Partner with creators
The creator economy is thriving. A new crop of trendsetters and thought leaders rises up every other week. No matter what industry you work in, there’s probably a social media content creator making waves with your target audience. That’s probably why marketers rank connecting with new audiences as the second most popular reason for collaborating with creators. When you think about it, it’s kind of like the online equivalent of getting introduced to someone through a mutual friend.
12. Show up consistently
Finally, consider that nobody can truly be aware of your brand if you don’t post consistently.
According to The Sprout Social Index, 74% of consumers think brands should post 1-2 times per day. To help you save time and to make the process of showing up easier, having a scheduling tool such as Sprout on deck can be a game-changer. The more ground you and your brand can cover, the better. It all comes down to having a specific strategy which makes the most out of the time you spend on social media.
And with that, we conclude our list!
Take your brand awareness strategy to the next level
Building buzz around your brand takes an eye for both experimentation and data. Try new things, report on what works, rinse, repeat.
And when the workload gets too high, try automating some of your routine responsibilities. Sprout’s scheduling and analytics tools can remove bulky, manual processes from your day-to-day so you can focus on creating new brand awareness strategies that gain and retain loyal followers.
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Marketers are expected to juggle multiple social profiles and keep them up-to-date with fresh posts. It’s tough. Your followers are hungry for new content and you’re expected to deliver consistently. But when you constantly recycle the same posts again and again, your social feeds start to feel like Groundhog Day.
That’s why brands need to have multiple social media ideas in their back pocket. Below we’ve broken down 23 social media ideas for brands both big and small. Each of these types of posts is fair game for those looking to keep their social feeds from growing stale.
If you’re already in a content rut, or just want some new ideas, download our content strategy checklist—this piece walks you through how to identify the issues and start producing creative, high-performing content. 1. Plan social media posts for every day of the week
Want to make your social feed feels more like an event versus a laundry list of random posts?
Start a series for each weekday to create an opportunity to interact with your fans and followers on a regular basis. By providing relevant content at a consistent clip, you can build a habit among your audience to look forward to seeing specific content from your brand.
A regular schedule shows your community what to expect and even offers something to look forward to. Plus, it gives your team a template to follow, so it’s relatively quick and easy to produce.
You can use Sprout’s best times to post tool to help you identify the right time to publish your content too.
Here are a few social media posts ideas to fill up your content calendar from Monday to Sunday:
What to post on social media on a Monday
Help your followers start the week on a high note with some Monday inspiration. You can share a motivational quote or video that’s relevant to your audience.
For example, on our Sprout Social Instagram, we published a Stories series called Sproutouts. Every Monday, we would share inspiration and helpful social media content for the week ahead. You can also post an aesthetically pleasing photo or video. Basically, use Monday content to share something positive!
What to post on a Tuesday
Tuesday is for #TransformationTuesday. Post a before-and-after photo or video to show how your brand helped a customer transform. This idea is great for salons, personal trainers, contractors and other industries that provide a service, but almost any brand could implement it if you think outside the box.
For instance, the Sheldrick Wildlife Trust posted the journey of a orphan warthog: This time last year, tiny orphan buffalo Mkubwa was babysitting even tinier orphan warthog Scooter. Now Scooter has her own adopted mini-me to take care of, in the form of Sprite, while Mkubwa is evidently seeking an office-based role at our Field HQ! #TransformationTuesday pic.twitter.com/Df674AKicj
— Sheldrick Wildlife Trust (@SheldrickTrust) October 18, 2022 What to post on a Wednesday
Everyone loves some good hump day content. Think of Wednesdays as an opportunity to provide a mid-week social pick-me-up.
What to post on a Thursday
Use Thursdays to inform and educate your audience with helpful tips and tricks. This content can focus on your brand, but you can also offer general advice that’s relevant to your industry. What to post on a Friday
Bookend the work week with engaging posts. The weekend is near, so give your followers the opportunity to interact with some fun content. Include a call to action in your caption or a sticker on your Instagram to get your audience engaged.
What to post on a Saturday
Staying on the weekend trend, use Saturday to post light-hearted, entertaining content. Show how your brand can help customers enjoy their weekend by showing product imagery or sharing how your social team enjoys their time off.
What to post on a Sunday
#SelfcareSunday is a popular hashtag for good reason. Help your customers relax, unwind and reflect before the week ahead by sharing inspirational content like a quote or a link to a resource. 2. Ask your audience questions
Asking your audience questions is a surefire way to boost your engagement. An example of a popular Instagram post idea is using question stickers in Stories. You can also ask a question in a caption, like Crumbl Cookies did below–anything is fair game. 3. Share influencer content
Consider working with influencers to create sponsored or collaborative content. But how do you find the right influencers for your brand? Authenticity is the second most important qualification for creators working with brands, according to The Sprout Social Index™, so focus on influencers who share a similar audience with your brand.
Also, if you find any videos that mention your brand from influencers, ask permission to re-share the content on your brand’s profile. It’s a quick and easy way to show your audience who else enjoys your brand.
4. Support a cause
Demonstrate your brand values by posting your support for a cause. For example, the North Face posted this Tweet about their 15-year-long partnership with several breast cancer prevention organizations: For over 15 years, we’ve partnered with Boarding for Breast Cancer (B4BC) and Breast Cancer Prevention Partners (BCPP).
Our Explore Fund proudly supports their work for wellness and recovery outdoors.
— The North Face (@thenorthface) October 12, 2022 The tweet also shares a link to their Pink Ribbon Collection, which is supported by North Face’s Explore fund. Showing support online is a great way to help build your brand authenticity, so don’t shy away from the causes that are important to your business.
5. Run a contest or giveaway
People can’t resist the power of free stuff. Social media contests are one of the most impactful social media activities when it comes to potential engagement from followers.
According to data from HubSpot, sweepstakes are the most popular type of contest and brands gain an average of 17,500 new followers when they use them.
Crazy, right? But when you look at how much love posts like this one from Crumbl Cookies receive, those numbers don’t seem so farfetched: Crumbl hosts giveaways frequently, but this post is unique because the cookie brand offered a larger giveaway to celebrate earning three million followers.
But you don’t have to have such a big follower count to run a contest. And you don’t need a third-party solution or service either—all you need is a combination of the following: Something to give away. Ideally, the prize for your contest should somehow be related to your brand (think: free products or a membership). Big-ticket, unrelated items tend to attract freebie-seekers that won’t translate into long-term followers.
Terms and conditions. To cover yourself legally, terms and conditions are a must for your contest. This template from Shortstack can clue you in on exactly what you need. Additionally, these points will make your contest seem legitimate and not like a potential scam.
A point of contact. On your terms and conditions page, make sure to leave an email address where people can get in touch with questions or concerns.
A way to enter. Whether it’s through user-generated content or a branded hashtag, asking followers to post about your brand is the best way to encourage entries. After all, the purpose of a giveaway is brand awareness, not just to give away free stuff. Oh, and hashtags are by far the simplest means of keeping track of who entered your contest for free. You can use social media management tools like Sprout to help you monitor and identify all the posts with your branded hashtag.
You don’t need to run contests week after week to reap the rewards. Contests can spike your follower count and engagement, but they’re also a great social media idea for campaigns you’re looking to enhance, such as new product launches.
6. Host an AMA
An ask me anything (AMA) series represents an awesome opportunity to educate and engage with your followers. AMA’s are essentially Q&A sessions where you get to share your knowledge, experiences and insight.
From sharing success stories to personal challenges, such sessions can be compelling for audiences and brands alike. Your audience will appreciate the insight, but also consider how an AMA ticks the following boxes for brands: You get to show off your personal side, showcasing the face behind the curtain of your business.
You raise awareness for your brand without being pushy or salesy about it.
You learn more about the concerns and interests of your audience. If you have a large team, you can encourage each member to conduct their own AMA over time to give a sort of big-picture view of your brand.
7. Conduct a social media takeover
Sometimes refreshing your social feeds means letting someone else take over.
Takeovers put the reins of your social accounts in someone else’s hands, usually for 24 hours.
Handing off your social presence to an influencer or celebrity with a massive, active audience is a prime way to get your brand in front of some new faces and inject a new voice into your account if you’re running short on social media post ideas. You can also let someone else in your company take over your account to give your feed some flavor.
Consider business partners and industry relationships that could be good candidates for a takeover. The purpose of a takeover is to get exposure, so ideally choose someone whose audience demographic is relevant to your own.
8. Share, pin, retweet and regram
Don’t be afraid to let your fans, followers and peers do the talking.
Remember, not all of the content on your social feed has to be your own—in fact, it shouldn’t be. Promoting other relevant brands, articles and photos from your followers is a great approach that shows you’re part of your industry’s conversation.
For example, Sprout recently shared a New York Times article about how Gen Z uses TikTok as a search engine because it’s relevant to followers curious about the world of marketing and social media. As noted in our guide on the best times to post on social media, brands should strive to follow the 80/20 rule of promotion. That is, your feeds should be made up of 80% entertaining and engaging content and only 20% promotional content. This keeps your feed from feeling like a sales pitch.
If nothing else, a regram or Retweet is quick and easy. Lean on user-generated content and add a new caption when you repost like Mejuri did in this TikTok: 9. Create short-form video clips
Video content strategy has become a must for modern brands. Unfortunately, many see the investment in video as being too complicated, expensive or out of their reach.
The Sprout Social Index reports short-form video as the most engaging type of in-feed content. Consumers also find short-form videos 2.5x more engaging than long-form ones.
With stats like that, brands should give some serious thought to creative social media ideas that incorporate video.
Of course, short-form video clips are the bread and butter of TikTok and Instagram Reels, but they’re also perfect for Twitter and Facebook. You can even try out YouTube Shorts. These bite-sized clips usually require minimal editing, can be shot quickly and are prime for sharing.
Here’s a good example from Clinique: Brainstorm short, creative clips to keep your followers entertained.
10. Repurpose your content
Think about the planning, effort and sheer amount of time it takes to create any piece of content. Doesn’t it make sense to squeeze as much as you can out of every blog post or video you make?
For every blog post you write or video you shoot, you should consider additional ideas for promoting it on social media beyond its original format. For example, you can pull a quote from your content and repurpose it into a share-friendly image via Canva.
Or, you can repurpose your YouTube videos into social-specific posts like this: ❓ Social listening can help you answer: 1. What content does our audience want to see?2. How do we stack up against competitors? 3. What does our audience need?4. Who are our influencers?5. How can we manage a crisis? ▶️ Watch the full video: https://t.co/Xcm03kMOeI pic.twitter.com/NdMKpPrqzz
— Sprout Social (@SproutSocial) September 14, 2022 Now, imagine if you repurposed every blog post you wrote or video you published. You’d have a pretty good backlog of shareable content, right?
Repurposing your content not only breathes new life into old or less popular posts, but also keeps your followers from getting bored of the same message shared over and over.
11. Team up with another brand
Co-marketing is a win-win situation. Two brands team up on a campaign or piece of content such as a webinar, ebook or even a special promotion, and each company gets exposure to the other’s audience.
Look for brands to partner with that aren’t competitors but have a similar target audience. For instance, Sprout has partnered with companies like Wistia and Zendesk to create webinars and ebooks.
We also recently partnered with Salesforce:
Social media is the ideal platform for co-marketing campaign ideas because it’s so easy to sync up your efforts.
12. Develop how-tos and tutorials
Blog articles are a good medium to break down step-by-step instructions, but social media can be just as effective. Tasty produces Instagram and TikTok videos of mouth-watering recipes that are broken down into actionable steps. Each video is short and to the point, while remaining comprehensive. When thinking of tutorial topics, keep it to ideas you can explain in about a minute. You can score bonus points if your Instagram caption can also explain all of the necessary steps.
13. Go live
Live video is the third most engaging type of in-feed social content, partly because consumers are looking for authentic, less-produced experiences with brands.
Whether you’re vlogging from your car or conducting a Q&A session, responding to people in real time establishes a more personal connection with your followers.
The best part? You can always repurpose your live video content down the line. For example, we posted a Live on our Instagram: Some people in your audience might not be able to join live, so giving them the option to go back on their own time is a great way to keep them engaged.
14. Give customers the spotlight
What better way to show your customers you appreciate them than giving them a shout-out?
Go beyond retweeting people who mention your brand and start a campaign that really highlights your customers.
For example, you could have a customer of the week program highlighting your most loyal advocates, hooking them up with some swag or a prize.
Sprout highlights customers’ case studies. In addition to showing appreciation for companies that use our software, such studies also provide prospective customers with social media ideas they can employ themselves.
Warby Parker frequently showcases their customers. In this Tweet, the eyewear brand congratulates a customer on their new job and fresh pair of lenses: The more appreciation you show your customers and followers, the more likely they are to share your content and promote your business on your behalf. Plus, showcasing your customers with real, authentic reviews and testimonials proves people enjoy your brand’s products and/or services.
15. Conduct an interview
Serving as an alternative to a traditional Q&A session, social media has made it arguably easier than ever to conduct interviews.
Whether through Twitter or Facebook Live, interviewing a relevant influencer or professional in your industry serves as the perfect combination of education and entertainment. You can ask your followers to submit questions or you can ask questions that would be interesting to your audience.
In this video by Nike, the sportswear brand asked guests who their favorite athletes are: Social interviews are oftentimes informal and off-the-cuff, coming off as authentic to your audience. As an added bonus, you can repurpose your social interviews into podcasts, blog posts and YouTube videos.
16. Make a meme
Brands shouldn’t be afraid to show off their sense of humor.
While marketing with memes isn’t for everyone, social media itself is a breeding ground for humorous images and satire. As evidenced by brands such as Chubbies, there’s certainly a time and place for memes. Keep in mind that memes do have a shelf life. If your audience isn’t privy to humor, memes can come off as cringe-worthy and out of touch. That said, many brands with younger audiences and a heavy social presence could benefit from some lighthearted content.
17. Take advantage of trending topics
Sometimes the best social media ideas come to you when you least expect them.
Trending topics on Twitter and Facebook represent a way for brands to capitalize on topical content. While you have a limited window of opportunity for such content to be relevant, topical posts can score huge numbers.
A less time-sensitive way to stay topical is by referencing a big event that you know is coming. For example, when Rihanna announced her Super Bowl 2023 halftime performance, several brands parodied her original tweet where the pop singer holds a football–like Dairy Queen, who posted a tattooed hand holding a Blizzard: Joining the conversation is important, but avoid political or potentially sensitive topics. There’s nothing worse than dealing with a public relations nightmare because you tried to be clever.
18. Ask followers to tag a friend
An easy way to get more eyes on your social feeds is the mere act of asking.
Tag-a-friend posts encourage responses from your followers and bring new potential followers into the fold. Considering how easy it is to @-mention someone in a comment, tacking on a tag-a-friend request to a post is fairly straightforward. Brands regularly ask followers to tag their friends and family via Instagram.
While you don’t need to ask for tags in each and every post, doing so is a good way to encourage a response from a post that otherwise might not receive much engagement.
19. Run a social-exclusive deal
Although brands shouldn’t push their followers too hard with offers and deals, social media features such as Facebook carousel ads can help you score a financial ROI from your social presence.
You can also promote a sale through your Instagram shop or a Tweet, like Lilly’s Kloset did below: The beauty of running ads within social media is that they’re easy to track. For example, Facebook’s ad platform provides an enormous amount of information in terms of who’s seeing your ads, who’s clicking and how much your clicks are worth. Meanwhile, running exclusive coupon codes on Twitter or Instagram can help you understand what percentage of your followers is willing to spend.
20. Poll your audience
If social media has taught us anything, it’s that people love to share their opinions.
Social media features such as Twitter polls are a one-click way to get a pulse on your followers. This poll from Coca-Cola represents a playful but effective example: Polls don’t need to be a formal affair, nor do they need to be sales-related. Social media represents a conversation, so be willing to listen to your follower’s feedback.
21. Respond to your followers
Social media is conversational, so brands should always be willing to talk back to their followers. Your audience’s time is valuable and taking the time to respond shows your brand cares.
Whether it’s praise, a customer concern or just someone looking to say “Hello,” your responses can speak volumes about your brand. Chick-fil-A regularly responds to their followers, speaking to how much they value customer care.
In this tweet, the fast food brand responds to a family who posted a dinner photo at their local restaurant: Chick-Fil-A for dinner b/c waiting fir my oldest son to get off work. Then off to a local haunted maze like heathens. pic.twitter.com/WuslAMzbQt
— Long “Nemo in Exile” Hoang (@hoanglong100) October 15, 2022 We’re in an era where social customer care is essential, so you can’t afford to go silent on your followers.
22. Go behind the scenes
At their core, brands represent people. Don’t let that personal element of your social feed fall by the wayside.
The Washington Post constantly shows off their office antics, much to the amusement of their followers. In this example, the news publication gives us a look inside a photoshoot for their podcast: Giving your followers a “behind the scenes” look at your company signals authenticity. Got a designated office mascot? Throwing a party? Let your followers see what you see.
23. Share a milestone
Last but not least, brands should be willing to celebrate their success and victories with followers. Featured in a major publication? Reach a sales goal? Stoked about a new hire? Upgraded to a new office?
Let your followers know. Sharing these moments with your audience shows your human side while signaling your brand’s growth. This is also a great B2B social media post idea because you don’t have to rely on an aesthetically pleasing product visual, like on Instagram or TikTok.
Canva used this Tweet to celebrate their newest suite of features: Again, effective social media ideas aren’t just about your product or service. Telling your brand’s story and showing what you’re worth based on your accomplishments can truly cement your company’s status in the eyes of your audience.
Which social media post idea are you going to try next?
Give these social media ideas a shot if you’re tired of posting the same old content. You don’t have to adhere to a single type of content, especially with many options.
Now that you have a bounty of ideas, you can save time by scheduling your posts in advance with tools like Sprout—use our free 30-day trial to explore. Source link

Lo que funciona, y lo que no, cambia rápidamente en marketing. A medida que los consumidores se vuelven más inteligentes y cambian sus prioridades, es posible que los métodos probados y verdaderos para llegar a los consumidores e interactuar con ellos no funcionen tan bien como antes. Para mantenerse a la vanguardia, los especialistas en marketing pueden buscar fuentes de inspiración aparentemente improbables. Entra Megan Thee Stallion.
El artista de rap de Houston lanzó recientemente Bad Bitches Have Bad Days Too, un centro de recursos de salud mental. A primera vista, esta campaña no parece relevante para los especialistas en marketing de marca, a menos que sean administradores de redes sociales que tengan un día particularmente malo. Megan Thee Stallion es un músico, no una marca. En un mundo posterior al CD, su objetivo principal no es vender un producto o servicio. No se siente directamente aplicable a la mayoría de los equipos de marketing.
A pesar de las diferencias obvias en los modelos comerciales, el centro de recursos de salud mental de Megan Thee Stallion es una clase magistral en la creación de marca. La mayoría de los consumidores (71 %) cree que es importante que las marcas hablen sobre temas delicados. Incluso más consumidores (88 %) dicen que la autenticidad es importante cuando deciden qué marcas respaldar. Y más de la mitad (56%) de los consumidores quieren conocer la historia de fondo y el «por qué» detrás de una marca. Megan Thee Stallion llegó a estos tres puntos clave del consumidor con su centro de recursos de salud mental.
En una sola página web, Megan Thee Stallion demostró que comprende a su audiencia, quiere hablar sobre los temas que les importan y tiene una conexión personal con el tema.
¿Quién es Megan Thee Stallion, de todos modos?
Megan Thee Stallion, también conocida como HTown Hottie o Tina Snow, comenzó en las redes sociales. Consiguió audiencia con sus videos de estilo libre en Instagram y lanzó su primer sencillo en línea en el 2016. Desde entonces, no se ha perdido. Sus seis álbumes llegaron al Billboard 200. «Savage», un sencillo de su álbum debut «Good News» inspiró una tendencia de baile viral con más de 15 millones de videos usando el sonido. Obtuvo el Grammy a Mejor Artista Nuevo en 2021. Incluso si no estás familiarizado con su música, definitivamente estás familiarizado con su influencia. Ella es quien creó la frase «verano de chicas calientes». Su carrera principal podría ser la música, pero no se ha detenido ahí. Ella está constantemente usando su plataforma como un catalizador para el cambio. En 2020, actuó en SNL por primera vez e interrumpió su propia canción con una protesta por el manejo del caso de Breonna Taylor. Ella siguió con un artículo de opinión del New York Times sobre la importancia de proteger a las mujeres negras.
Ella demuestra el valor de su marca al hablar sobre temas que la afectan a ella y a su audiencia de mujeres principalmente negras de manera clara y frecuente. Su consistencia y vulnerabilidad la convirtieron en la representante perfecta para su campaña más reciente, el centro de recursos de salud mental.
Así que tuviste un mal día
El centro de recursos de salud mental de Megan Thee Stallion es un sitio engañosamente simple. La página única se abre con instrucciones para desplazarse y una foto de la portada del álbum «Traumazine». Tiene enlaces a los perfiles de su plataforma de transmisión y una inserción del video de la canción más relevante, «Anxiety». Ella sigue con enlaces a plataformas de salud mental y líneas de crisis. La página termina con dos llamadas a la acción: una para encontrar un terapeuta y otra para registrarse para recibir actualizaciones de texto.
Fuera del objetivo principal de conectar a su audiencia con recursos de salud mental, el sitio también hace un excelente trabajo al comunicar que este no es un esfuerzo de una sola vez. Asocia esta campaña con su marca global.
Apoyo continuo
La llamada a la acción final para recibir actualizaciones por SMS sobre la iniciativa es un enfoque estándar. Pero el mensaje de inscripción es donde realmente brilla la estrategia. En lugar de provenir de un número de marketing estándar de cinco dígitos, el texto proviene de la propia Megan Thee Stallion, completo con una tarjeta de contacto y una foto. Los mensajes no están personalizados para el usuario, pero se sienten personales. El mensaje en sí le informa al usuario que recibirá actualizaciones en el futuro y, lo que es más importante, se siente como si estuviera ahí para apoyarlo a nivel individual. Incorporarlo a la marca
La marca existente de Megan Thee Stallion ya se basa en defender a su audiencia. Esta campaña es simplemente una extensión de ese valor. Pero trae recordatorios constantes a lo largo de la página de que este es su esfuerzo y es algo que le apasiona. Ella inserta un video en una canción relevante, intercala el sitio con la letra de esa canción y vincula los perfiles de su plataforma de transmisión. Esto fácilmente podría parecer una jugada de marketing, y definitivamente lo es, pero debido a la relación que ha creado con sus fanáticos y su historial de defensa, estos se sienten como adiciones naturales y valor agregado al sitio.
Un mal día puede convertirse en un buen marketing
La acogida de esta iniciativa ha sido abrumadoramente positiva. Nos sumergimos en la herramienta Social Listening de Sprout para ver qué decía el público sobre el hub. Al 11 de octubre de 2022, menos de dos semanas después del lanzamiento, había 139 600 tuits sobre Megan Thee Stallion y la salud mental, además de más de 583 000 interacciones con esos tuits. Esos Tweets provinieron de más de 97 000 autores únicos, por lo que mucha gente está hablando de ello. Lo que es más sorprendente es un sentimiento positivo del 96% sobre el tema. cuando meg dijo «las perras malas también tienen días malos» realmente me hizo sentir segura