Category "Social Media Marketing"

Your brand is so much more than a logo, tagline or advertising campaign. It’s defined by the people whose diligent work builds and maintains it: your employees. This is your sign to create a “meet the team” social media post series to highlight employees who play a crucial role in shaping your brand—from your culture to your content to your finished products.
Tapping into your employee advocates as a part of your social media strategy is one of the most effective ways to amplify your content, humanize your brand and engage your audience. Roughly 76% of social media users think it’s important for companies to post about their employees, and your metrics will reflect your community’s interest. In this article, we dive into how you can create your own meet the team social media posts, explain how they benefit your entire company and provide examples to inspire you.
What is a “meet the team” social media post?
Meet the team social media posts describe content posted on your brand’s social channels dedicated to your employees. Meet the team social media post examples include: Welcoming new hires to your team
Celebrating major milestones including promotions, work anniversaries and awards
Highlighting your team members doing exceptional things outside of work—from acts of community service to running a marathon
Familiarizing your customers and prospects with their key touchpoints like sales representatives and customer care specialists (Note: Don’t be afraid to think outside of the box and include your brand’s zookeepers, musicians and farmers, too)
Going behind the scenes to show your social audience (and prospective teammates) what it’s like to work at your organization No matter what kind of meet the team post you create, the most important thing is to make your well-deserving employees the stars of your series. Allow their expertise, work ethic and achievements to shine. The benefits of meet the team social media posts
At your company right now, there are countless examples of compelling employee stories. By passing the mic to your team, you can make those stories a vital part of your brand reputation.
Here are specific ways meet the team social posts can benefit your entire organization. Harness employee advocacy
At Sprout, we know how frustrating algorithm shifts, poor organic performance, economic uncertainty and crowded feeds can be firsthand.
Employee advocacy helps us level up our content and stand out. Posts that feature our employees are an essential part of our employee advocacy content strategy, and some of our most-liked content. Why it works: Employee experiences are the most trustworthy examples of a company’s culture, mission and values. Brand advocates play a critical role in driving brand awareness, supercharging recruitment efforts and generating leads.
Humanize your employer brand
Meet the team social media posts humanize your employer brand and help build meaningful relationships with customers, leads and potential candidates.
By pulling back the curtain to reveal the people behind your events, customer care and new product launches, you become more than just a brand that delivers a product or service. You become a reliable friend. MEET OUR ROW INSTRUCTORS (3/3)🚣‍♀️ Katie (@katiewongspelledwang), an expert strength coach who radiates warmth—while always bringing the burn. pic.twitter.com/R4QNqHgtLW
— Peloton (@onepeloton) September 20, 2022 Why it works: Your employees’ perspectives matter three times more to prospective candidates than your CEO’s. Your followers are more likely to forge emotional connections with people they relate to, and emotional connections lead to brand loyalty.
Engage your employees and community alike
According to Sprout’s employee advocacy data report, engaged social media users think it’s important for companies to post about their employees on social. Brands that do are considered more authentic, approachable and interesting.
Not only do meet the team social media posts bolster your community engagement, they also boost employee satisfaction and help team members feel appreciated. Why it works: By recognizing the value your employees bring to your company on social media, you reinforce the reasons people want to work with/for your brand.
How to create a meet the team social media post series
Once you’re ready to create your meet the team series, be sure to work cross-functionally to align your posts with your organization’s initiatives, including recruitment, event promotion and crisis recovery.
Follow our step-by-step guide to get started.
Step 1: Create a relationship roadmap
Creating a relationship roadmap will help you visualize which teams need to be involved when crafting your meet the team series, like this example demonstrates. When creating your map, start by considering who needs to be included as you build your strategy. Ask yourself whose input is crucial for helping you identify employees to feature and meet company-wide goals with your series.
Then, determine the team members who will be vital for story-sourcing (most likely the people who will be featured and their managers).
Next, add the names of people who will be responsible for making the content come to life during asset preparation.
In the final two sections of your relationship roadmap, chart the team members who will be essential for supporting final approvals and distribution.
Step 2: Assemble a process checklist
Consistency is key to building a successful social media series. Create a process checklist for the project to stay on track and keep all team members involved on the same page. It should include: 1. Set a cadence
Develop a timeline for your series. Will you post biweekly? Once a month? Plot your cadence for the next quarter, six months or year—whatever is feasible for your team. Planning ahead will ensure consistency and prevent your series from losing momentum.
Remember to determine your cadence collaboratively so all teams involved can advocate for what’s sustainable for their bandwidth.
2. Determine the goals of your series
Determine how your series will align with your company goals, and which goals you will focus on meeting. For example, at Sprout in 2022, we focused on awareness and engagement.
3. Define a collaborative process structure
Plan which teams will be essential to your series based on the relationship roadmap you completed in step 1. Outline how you will collaborate effectively across teams.
Use the DACI Decision-Making Framework if you need help streamlining your process.
4. Nail down types of content assets
How will you tell your employees’ stories? Will you use video content, photos or blog posts? WIll you reshare across multiple channels? Determine this ahead of time, and create clear visual asset requests for teams supporting your series.
5. Employ a system to measure results
Have a system in place to measure your content performance and how well it delivers on your goals.
You can download our creative testing template to measure the effectiveness of different types of content.
Step 3: Start creating your meet the team series posts
After completing your checklist for your overall project strategy, follow these steps to create your first feature. Replicate this process for each post moving forward. 1. Set goals
Ask yourself what goals you want this specific post to achieve. How does it fit into the goals of your overall meet the team series strategy?
2. Source your story
Tap into managers who will help you find the right team member for your first post.
3. Select your featured team member
After collecting different stories, choose a team member that best embodies your brand and helps you achieve your goal.
Before reaching out to them, be sure to confirm your plans with their manager, who might also offer helpful, specific details and stories you could highlight.
Then, reach out to the team member and ask if they’d like to participate.
4. Develop questions
Create a list of questions for the team member to answer personalized to their background and experience at your company, including questions related to the goal you’re trying to achieve.
For example, if your goal is to support your recruitment efforts, ask your team member questions about what they like about your company’s culture and how their career growth has been supported.
5. Finalize asset and distribution channels
Should this post be a photo, video or blog feature? At this point, decide which medium would most effectively tell the story and how you will distribute the post on social.
Then, clearly define what you need from the featured employee. For example, if you’re filming a video, assemble a list of clear instructions and on-camera best practices for them to follow.
Also determine what you need from other stakeholders involved, like your design team.
6. Alert other teams involved
​​Let the teams developing your creative assets know a feature is coming up. Submit a visual asset request and confirm project timelines and expectations.
7. Capture your content
Schedule your video shoot, set up your Zoom interview or send your questions via email. However you choose to capture your raw content, make sure your method will be conducive to the finished product you want to create.
Then, share your files and let your editing team and/or content writers get to work on the final product.
After you approve the content and write your meet the team caption, share the post with the final approvers.
8. Get final approvals and schedule your content
Run finalized assets by necessary teams for approval, allowing yourself enough time for reviews and edits.
Once you gain final approval, it’s time to schedule your content.
Pro tip: If you’re working across teams to approve and schedule content, Sprout’s Message Approval Workflows can help you organize who’s responsible for each step of the review and scheduling process. 9. Share with your organization
Encourage employee advocacy by sharing your final posts across your company via email, in Slack or by using a solution like Employee Advocacy by Sprout Social.
10. Analyze your data
Track your post performance, and compare it to other content and future meet the team stories. Share your findings with stakeholders, and. use data storytelling to explain how your efforts supported your company’s goals.
3 meet the team post examples you can learn from
As you delve into creating your own meet the team series, look to these three cutting-edge brands for inspiration.
San Diego Zoo: Behind the scenes with a Wildlife Care Specialist
It’s safe to assume many of us dreamed of working with animals at some point in our life. To help us relive our childhood dreams, the San Diego Zoo takes their followers behind the scenes with images and videos of their employees. Not only is this content highly engaging, it’s also a chance for the zoo to demonstrate how they fulfill their mission to provide wildlife with the best possible care.
Apply it: While not all brands have adorable animals at their disposal, you should illustrate the unique expertise of your employees and the benefits of your work setting in your meet the team post.
Shopify: Free To Be Me series
For Shopify, work is rooted in global diversity and belonging. Their initiative to create and support a diverse and inclusive environment is an intentional process that is encapsulated in their Free To Be Me series that centers the experiences of LGBTQIA+ Shopifolk. In this post, it’s clear professionals at Shopify are free to exist as themselves—regardless of their gender identity or sexuality.
Apply it: Meet the team posts are an excellent way to showcase your organization’s culture and how your employees live out your values.
Starbucks: #LatinxHeritageMonth
People are at the heart of Starbucks’ recruitment strategy. As they declare on the website, their partners are their most valuable resource and they strive to create an environment of warmth and belonging.
In this meet the team post, a shift supervisor named Cici recalls how she felt she could embrace her identity as a Mexican American from her very first day. Apply it: How would your employees describe their professional journey at your company? Use their answers to inspire your next meet the team post. Include the small details—like a decorated name badge—to paint a vivid picture for your followers.
Celebrate your team on social
A meet the team social media post series is a powerful tool for recruitment, brand management and employee engagement.
To help guide your employee spotlight series creation, we’ve designed a collection of customizable templates with everything you need to launch a meet the team series. Source link

Como profesional de las redes sociales, sé que el panorama de las redes sociales es propenso a cambiar, junto con la funcionalidad de las plataformas individuales. Cuando llegué por primera vez a trabajar en el MIT, Google+, Periscope y Storify eran parte de la lengua vernácula de un administrador de redes sociales. Y mientras miro Pod, Hive y Post, me pregunto si crearé cuentas oficiales del MIT para alguno de ellos en un futuro próximo. El cambio es una parte omnipresente de la industria. Lo que no había previsto es cuánto cambiaría mi propio papel.
Nunca olvidaré el día que casi todo el personal fue enviado a casa sin previo aviso el 12 de marzo de 2020 debido al coronavirus. Todos trabajaríamos de forma remota con efecto inmediato. Esta fue una de las primeras acciones sin precedentes en el campus en lo que equivaldría a años de tiempos sin precedentes. Sinceramente, echo de menos tiempos precedentes.
Las comunicaciones internas se convirtieron en la prioridad de todos
Ese día de marzo todo cambió. Había mucho que comunicar a nuestra audiencia interna y los mensajes cambiaban a diario; de repente, todo era práctico para las comunicaciones internas. Como persona que administraba canales muy públicos, tuve que idear una estrategia para llegar a una audiencia interna muy específica con esos canales. Hable acerca de un giro de 180 grados en el pensamiento. Antes de este día, declinaríamos publicar contenido considerado «demasiado interno». ¿Nuestra audiencia global apreciaría este tipo de contenido? Resulta que lo hicieron.
A nuestra audiencia global pareció gustarle ver cómo estábamos manejando nuestros mensajes internos y priorizando a nuestra comunidad, y supongo que también aprendiendo de ellos. Aquellos que estaban considerando venir al MIT o trabajar en el MIT también tuvieron la oportunidad de ver cómo nos unimos a nuestra comunidad durante estos tiempos inestables. Debido a esto, continuamos publicando más contenido enfocado internamente hoy.
Crisis tras crisis
Mientras lidiamos con lo que parecía ser una crisis interminable de coronavirus, extrañamente, otras crisis seguían apareciendo en el radar con las redes sociales en el centro. Y no pude inventar las cosas. Miembros de nuestra comunidad fueron acusados ​​de espionaje, asesinato y otros tipos de caos. Casi aparecía una nueva crisis cada semana, y una que necesitaba ser monitoreada. En 2020, todavía tenía la esperanza de que mis responsabilidades volverían a la normalidad: la gestión bastante tranquila del día a día social. Pronto me di cuenta de que este fue mi nueva normalidad. Por lo tanto, las comunicaciones de crisis se convirtieron en una parte fundamental de mi función actual y algunos días todavía ocupan la mayor parte de mi tiempo.
Sé que hay muchos administradores de redes sociales que todavía esperan ser invitados «a la sala» donde se toman las decisiones, y con razón. Los administradores de redes sociales están en la primera línea de las comunicaciones dirigidas al público y, a menudo, ven los comentarios, las críticas y los eventos de última hora de la audiencia antes que nadie. Es crucial para los administradores de redes sociales transmitir información, hacer recomendaciones a los altos funcionarios y ser uno de los primeros en saber cuándo se toman las decisiones.
Sin embargo, de lo que no me di cuenta es de cuánto tiempo pasarás allí una vez que te inviten a esa habitación. Esto no es una queja de ninguna manera. Soy uno de los afortunados que trabaja para una organización que valora mi perspectiva y quiere que esté presente en las reuniones donde puedo ayudar a brindar información crucial. Solo estoy señalando que las comunicaciones estratégicas en general también ocuparán cada vez más de su tiempo como profesional de redes sociales de alto nivel.
Nuestras descripciones de trabajo nos están traicionando
Y si bien los puestos de gerente de redes sociales han evolucionado y continúan evolucionando, un descuido importante dentro de la profesión es que la gran mayoría de las descripciones de trabajo no han cambiado desde principios de la década de 2000. Son anticuados y no ilustran la amplitud de las responsabilidades que hacemos a diario. Por eso, los administradores de redes sociales están mal pagados, tienen exceso de trabajo y, a menudo, son puestos de nivel de entrada cuando ahora requieren más experiencia de nivel superior.
Si bien aquellos de nosotros en la industria sabemos cuánto han cambiado nuestros roles y responsabilidades, nadie más parece saberlo, y depende de nosotros hacer algo al respecto.
Somos nosotros. Hola. nosotros somos el problema
Lo entiendo, en una profesión que es altamente exigente y reactiva, ¿quién tiene tiempo para reescribir una descripción de trabajo? Hay mucha burocracia involucrada y requiere el apoyo de su jefe y Recursos Humanos. La verdad es que es posible que su jefe y Recursos Humanos no se den cuenta de cuánto hacen los administradores de redes sociales a diario y de qué son responsables. Honestamente, muchos de ellos tienen ni idea. Trabajar con ellos para reescribir la descripción de su trabajo puede ser la mejor manera de educarlos sobre cuánto hace. Y si bien el proceso puede ser arduo, el beneficio puede ser una promoción y un aumento de salario.
Con el apoyo de un jefe que me brindó un gran apoyo, pasé por este proceso yo mismo en 2019 y resultó en un nuevo título al que siguió un aumento de salario. Es un ejercicio revelador escribir todo lo que estás haciendo y de lo que eres responsable.
Si es un generalista y las redes sociales son una de sus responsabilidades, pero descubre que ocupan cada vez más de su día, es hora de desvincular las redes sociales de sus deberes y ayudar a que se conviertan en su propia posición. Esto requiere tener una conversación honesta con la persona a la que le reportas.
Si tener canales de redes sociales exitosos es una gran parte de la estrategia de comunicación de la organización, es hora de asignar más recursos a la gestión de las redes sociales. Nuevamente, si no hace esto, entonces nada cambiará y la persona contratada para hacer su trabajo después de usted tendrá que soportar la misma carga de trabajo creciente.
Depende de cada uno de nosotros ayudar a mover la aguja en el avance de nuestra profesión. Si las personas que no están familiarizadas con las redes sociales siguen escribiendo las descripciones de los puestos, es probable que no representen completamente el alcance del puesto, y pueden pedir un «genio», un «gurú» de las redes sociales o alguna otra etiqueta degradante que no lo haga. no tomarse la profesión en serio. O seguirán buscando un nuevo pasante cada semestre cuando lo que realmente necesitan es un profesional experimentado. Títulos por los que no me guío –> Gurú. Niño prodigio. Experto. sherpa. Mago. Puedes llamarme comunicador de redes sociales -> Experto. Profesional. Director. No soy tan joven. Y definitivamente no hago magia. Tengo 13 años duramente ganados haciendo redes sociales profesionalmente. #HESM #SMM #Redes sociales
— Sallie Poggi (@SallieB) 3 de septiembre de 2020 Según Zippia, un servicio de reclutamiento, la edad promedio de un administrador de redes sociales empleado es de 38 años. Somos ingeniosos, tranquilos bajo presión, orientados a los detalles y estratégicos, por decir lo menos. Y eso se debe a nuestros años de experiencia. Creo que cada año de pandemia en el que eres administrador de redes sociales debe medirse en años caninos. Y esa experiencia es inconmensurable.
Por mi parte, quiero que los futuros administradores de redes sociales tengan el respeto y el salario que merecen al entrar por la puerta el primer día.
Como ayuda, use estos consejos y plantillas para actualizar las descripciones de trabajo del administrador de redes sociales en su organización. Source link

El vínculo entre las redes sociales y la salud mental está bien documentado.
Sabemos que existen ventajas y desventajas en el uso de las redes sociales, pero es importante recordar que hay un ser humano que trabaja arduamente en las cuentas sociales de sus marcas favoritas. Por cada pieza saludable de contenido social que vemos, hay drama y noticias deprimentes para compensarlo.
Algo para pensar: el uso diario de las redes sociales ha alcanzado un máximo de 147 minutos por día en promedio. Cada vez más, nuestras interacciones interpersonales cotidianas ocurren a través de las pantallas de los teléfonos inteligentes.
Aún así, el foco de atención de la sociedad en las redes sociales está impulsando conversaciones productivas sobre la salud mental. Sin mencionar abordar el estigma asociado con aquellos que luchan.
A continuación, desglosamos cómo administrar la salud mental y las redes sociales. Esto incluye hábitos saludables y consejos para navegarlo tanto personal como profesionalmente. Considere que uno de cada cinco estadounidenses informa recibir tratamiento para su salud mental. Dado lo integrales que son las redes sociales para nuestra vida diaria, no podemos darnos el lujo de ignorar su impacto en nuestro bienestar.
Eso incluye lo bueno y el malo.
Empecemos por profundizar en ambos lados del debate.
¿Por qué las redes sociales son malas para la salud mental?
Las redes sociales tienen mala reputación cuando se trata de salud mental. No es totalmente infundado cuando se considera lo siguiente.
Presión de FOMO y cultura «siempre activa»
Estar conectado con amigos, colegas y el resto del mundo las 24 horas del día, los 7 días de la semana, es tanto una bendición como una maldición.
Introduzca la naturaleza «siempre activa» de las redes sociales. Es decir, una presión tácita (¡ya veces explícita!) para estar activo.
Siempre escuchando. Siempre presente. Siempre publicando.
Esto ha llevado al fenómeno de FOMO (miedo a perderse algo) y las presiones que lo acompañan. Esto incluye la presión para… Mantente informado. Desde un ciclo de noticias interminable hasta anuncios y actualizaciones, hay una avalancha constante de contenido para consumir. Mantenerse al día con todo es francamente abrumador. Esto incluye contenido que desear para ver.
Responder. Esto se aplica tanto al uso personal como profesional de las redes sociales. Las expectativas son altas cuando se trata del tiempo de respuesta para los consumidores. Partida alguien en lectura se siente como un no-go.
Publicar. Muchas personas se sienten obligadas a publicar incluso cuando no quieren hacerlo. La investigación dice que el 45% de la Generación Z afirma que hay demasiada presión para ser perfecto en las redes sociales. Las noticias negativas y los conflictos tienden a prosperar en las redes sociales.
El funcionamiento interno de los algoritmos de las redes sociales es complicado.
Dicho esto, la sabiduría convencional dice que los algoritmos tienden a favorecer lo que gana la mayor cantidad de clics, comentarios y acciones.
Y en muchos casos, eso termina siendo contenido controversial o conflictivo.
Esto crea un efecto de bola de nieve de negatividad en nuestras redes sociales. Cuantas más interacciones obtenga una publicación controvertida o de debate, más combustible para el algoritmo. Junto con la presión de estar «siempre conectado», ahora son comunes los hábitos negativos como el doom-scrolling.
Efectos nocivos del tiempo de pantalla excesivo
Como se señaló anteriormente, la cantidad de tiempo que se pasa en las redes sociales va en aumento.
Esta es una gran preocupación entre los padres en nombre de la multitud más joven. Se ha publicado una amplia investigación sobre los aspectos negativos asociados con pasar demasiado tiempo frente a la pantalla. Esto incluye: Claro, nadie lo es forzando que miremos las pantallas todo el día (a menos que sea parte de su trabajo). Los teléfonos inteligentes son una parte no negociable de la vida moderna para la mayoría de los estadounidenses. Sin embargo, eso no niega estos posibles problemas de salud.
¿Cómo ayudan las redes sociales a las personas a mejorar su salud mental?
Los efectos potencialmente negativos de las redes sociales son claros.
Dicho esto, no debemos ignorar por completo el impacto positivo que tienen las redes sociales. A continuación, destacamos cómo lo social sirve como un beneficio neto para nuestro bienestar mental.
Sensibilización para apoyar problemas y personas.
Plataformas como Twitter e Instagram han fomentado innumerables conversaciones sobre temas sociales. Específicamente, problemas que las personas de otra manera no encontrarían cara a cara en sus comunidades. Esto incluye: Recursos para la salud mental y el tratamiento
Sensibilización sobre causas sociales y políticas (#FightFor15 o #InsulinForAll)
Apoyo a grupos marginados Construcción de comunidad y relaciones.
A pesar de sus fallas, las redes sociales ofrecen objetivamente un lugar para que las personas se reúnan.
Esto incluye la construcción de comunidades para personas de todos los ámbitos de la vida. Desde artistas que se conectan con fanáticos hasta amigos que se mantienen en contacto, es posible establecer conexiones a través de las redes sociales. Sin mencionar que es más fácil que nunca. Posibilidades de conectarse y aprender sin importar la geografía
Por lo menos, las redes sociales democratizan la información y la comunicación.
Considere cuántas personas usan las redes sociales exclusivamente para comunicarse. Con más de seis mil millones de teléfonos inteligentes en el mundo, las plataformas sociales brindan un lugar para conectarse, compartir y aprender.
Cómo priorizar la salud mental como profesional de las redes sociales
Abordar el agotamiento de las redes sociales es complicado.
Porque es más fácil decirlo que hacerlo cuando su trabajo está vinculado a las interacciones en las redes sociales.
Lidiar con la negatividad e incluso el abuso de extraños sociales ya es bastante malo. Hacer malabarismos con esas conversaciones difíciles con los problemas mencionados anteriormente hace que todo parezca peor.
Si todo parece demasiado para tratar, da un paso atrás. A continuación se presentan algunos consejos para mantener su salud mental como profesional de las redes sociales.
Establecer límites y fronteras
Este es el grande. Defenderse a sí mismo en un rol profesional es crucial. Eso significa establecer límites en términos de lo que es aceptable en sus deberes diarios. Recomendamos establecer límites cuando se trata de: Comentarios y críticas de los clientes. Reconozca cuando un cliente está siendo irrazonable u hostil. Hay una línea entre la confrontación y el acoso que los clientes no deben cruzar. Reserve el derecho de alejarse cuando lo hagan.
Asistencia y apoyo. Conozca su rol y ámbito de trabajo. El hecho de que trabajes en las redes sociales no significa que tengas que ser terapeuta o mediador de conflictos.
Cerrar la sesión. Cuando estás fuera del reloj, estás fuera del reloj. Separar tus redes sociales personales y profesionales debe ser una prioridad. Esto puede requerir algo de tiempo para acostumbrarse si trabaja de forma remota. Dicho esto, estar «encendido» las 24 horas del día, los 7 días de la semana, es mentalmente agotador. Apóyate en tu equipo
Irónicamente, trabajar en las redes sociales puede ser bastante solitario.
Chatear con clientes y publicar contenido no satisfará su necesidad de interacciones personales.
Esto habla del valor de colaborar con su equipo y comunicarse con ellos de manera constante. Debes sentirte respaldado y, del mismo modo, apoyar a aquellos que podrían estar enfrentando el agotamiento.
Muchas empresas usan Slack por esta misma razón. Por ejemplo, algunos equipos tienen canales dedicados para celebrarse unos a otros o compartir memes. Piense en el canal de su equipo como un lugar para obtener un impulso de serotonina a lo largo del día. Inyecta personalidad a tu presencia profesional
Haciendo conexiones con otros es posible a través del contenido. Por ejemplo, muchas marcas se esfuerzan por mostrar su lado humano a través de las redes sociales. Por supuesto, hacerlo se alinea con su marca, algunas ideas incluyen: Contenido saludable o divertido «solo porque sí»
Contenido tras bambalinas o contenido como Uds (frente a su negocio)
Contenido inspirador o motivacional Las marcas a menudo se benefician cuando su presencia en las redes sociales no es 100% de traje y corbata. Incluso podría integrar conversaciones sobre salud mental en su calendario de contenido (piense: Día de la salud mental).
Divide tus tareas para que sean más manejables mentalmente
Consejo profesional: no se cree estrés innecesario.
Olvídese de la naturaleza «siempre activa» de las redes sociales a no ser que usted está en un rol centrado en el servicio. Incluso entonces, no necesita esforzarse en tareas tediosas sin descansos. Considere métodos de gestión del tiempo como la técnica Pomodoro. Divide tus tareas más exigentes mentalmente en partes en lugar de abordarlas todas a la vez.
A menos que esté lidiando con una verdadera emergencia, es probable que las respuestas sociales de clientes y colegas puedan esperar uno o dos minutos. Date un respiro.
Muévete (como, literalmente)
No se puede subestimar el valor de simplemente levantarse y tomar un respiro.
Dependiendo de su situación, eso podría significar un descanso de yoga o una caminata de 10 minutos. También podrían ser unos segundos para ponerse de pie y estirarse. La correlación entre los escritorios para trabajar de pie y sentado y la productividad es notable.
Por lo menos, haga un esfuerzo consciente para tomar descansos lejos de su pantalla. Eso incluye su teléfono inteligente, también. Tal vez eso signifique tomar notas a mano o atender una llamada sin la cámara web encendida. Encuentra lo que funciona para ti.
4 consejos para un uso más saludable de las redes sociales en tu vida personal
Desarrollar hábitos más saludables profesionalmente es más fácil cuando su uso social personal está libre de estrés.
Para concluir, veamos algunos consejos para garantizar una dieta de redes sociales más saludable en su vida personal.
1. Mantenga sus redes sociales personales verdaderamente personal
La mayoría de los profesionales de las redes sociales no sumergen dos veces sus cuentas privadas y personales.
Dicho esto, puede llevar las cosas un paso más allá para proteger su salud mental. Esto incluye: Establecer límites y ser firme en cerrar sesión. Nuevamente, las notificaciones de trabajo pueden esperar.
Dejar de seguir (o reducir) cuentas relacionadas con la industria en su feed personal.
Evitar las redes “profesionales” (LinkedIn, a veces Twitter) por otras más “auténticas” (BeReal, TikTok) 2. Crea una fuente social positiva
A pesar de la creencia popular, luchar contra la negatividad de los algoritmos sociales es posible. Algunas formas de hacerlo incluyen: Interactuar regularmente con cuentas relacionadas con sus intereses y pasatiempos personales.
Silenciar cuentas y palabras que podrían estresarte (ver más abajo en Twitter)
Sea selectivo sobre a quién sigue para reducir la negatividad en su feed 3. Considere descansos ocasionales en las redes sociales
Realidad: cada vez más adolescentes informan que se toman descansos voluntarios de las redes sociales. Los descansos de una semana son sorprendentemente comunes.
El concepto de “desintoxicación digital” está de moda en este momento. Sin embargo, eso no significa que tengas que destruir tu teléfono y vivir en una cabaña para «desconectarte».
El tiempo que tome su descanso para ir depende de usted. Recomendamos pensar en los descansos como un reto saludable. Comience con un día o dos y luego evalúe desde allí. Es posible que se sorprenda de lo que sucede cuando libera su tiempo.
4. Prioriza las actividades que limitan el tiempo de pantalla
Tener pasatiempos que no impliquen las redes sociales o el tiempo frente a la pantalla siempre es una ventaja.
Y a pesar de la creencia popular, Netflix es no un pasatiempo.
Trate de mantener sus manos y su cerebro ocupados. Ya sea que eso signifique cocinar, hacer manualidades o hacer ejercicio, depende de usted. Nunca está de más salir de tu zona de confort.
¿Cómo manejas las redes sociales y la salud mental?
Encontrar un equilibrio saludable entre tu presencia social y tu bienestar no siempre es fácil. Los consejos anteriores pueden ser un sólido punto de partida.
Nos encantan todas las cosas sociales, seguro. Por supuesto, su salud mental debe siempre ven primero. Esto es especialmente cierto para los profesionales en el campo.
Y si desea crear una presencia positiva, considere cómo las funciones de publicación en redes sociales de Sprout Social pueden ayudarlo a automatizar sus tareas y liberar su tiempo. Source link

Social media customer service has become a consumer staple. There’s no going back on it now.
Say goodbye to the era of phone queues or endless email chains. Today’s consumers are commenting, tagging and sending direct messages. Immediate and accessible, social media provides a much-needed direct line between buyers and businesses.
Of course, what streamlines work on the consumer’s end can create some internal confusion if processes don’t adapt to keep up. Is your business ready to tackle high-volume service events across Facebook, Twitter, Instagram and more? If not, we’ve got the tips and tools you need to get it done.
This guide breaks down how brands can create a seamless social media support strategy. We’ve also gathered some of our favorite takeaways from brands providing great customer service across social. Breaking down customer service vs. customer care
“Customer service” and “customer care” are often used interchangeably, but they aren’t the same.
Before we get into the nitty-gritty, let’s make a quick distinction:
Social media customer service is the reactive support you offer your customers across social networks like Facebook and Instagram. Customers can request assistance via DM, a review site or through their own social posts. The time it takes to triage that request and respond appropriately is what makes a superior customer service experience.
For example, this customer reached out to the Spindrift social team on Twitter about a potentially sold-out product at 8:39. Spindrift responded promptly and enthusiastically at 9:07. In less than 30 minutes, Spindrift created a wow-worthy experience. Customer care is about proactively meeting your customers’ needs. In terms of social customer care, that means: Having a self-service help center
Educating customers about your product via social content
Interacting with customers consistently (even before they make a purchase)
Having answers and information on-hand before someone reaches out
Offering personalized service that goes beyond automated responses If you’re looking for customer care inspiration, turn to Brooklinen. The direct-to-consumer bedding brand excels at proactively connecting with customers, even when they aren’t directly tagged or mentioned. we’re so happy to hear you’re loving your sheets! thanks for sharing the love 🫶
— Brooklinen (@brooklinen) November 28, 2022 In short, social customer care is differentiated from service in that it starts before a customer reaches out to you about a product or service. That includes both responding to complaints and rewarding compliments.
What does good customer service on social media look like?
Great question!
Social customer service standards are constantly changing as network features evolve and people find new ways to contact the brands they love online. Staying up to date on what wows consumers today means staying on top of the social media trends that drive the most engagement.
That said, some fundamentals will never go out of style. These tips transcend networks because they’re simply standards of great customer service translated for an online audience.
Providing the best customer service on social can look like: Keeping response times low: According to The Sprout Social Index™ 2022, more than half (57%) of consumers expect a response on social media within 12 hours. Tools (like Sprout’s Inbox Activity Report) can provide a holistic average of your response times across network so you can ensure they’re in line with consumer standards.
Going beyond business hours: Don’t worry; you don’t need to have your inbox staffed 24/7 to pull this off. There are customer service chatbots that support automated away messages. Use these tools to properly set expectations with customers contacting your brand at night and over the weekend. Making it easy: The best customer service creates little to no friction on the customer’s end. Pull this off by establishing a digital primary point of interaction. If you can’t solve the issue on social, direct them to another chat or ticket support solution. Customers seeking assistance online aren’t interested in dialing a call center.
Staying human: Your customers are people, who want to be treated like a person by a person when possible. Human touches, like personalizations and greetings, go far when providing service on a digital channel. 6 ways to provide great social media customer service
Let’s say you have a basic social media support strategy in place, but you want to increase your efficiency. Below are some ways you can take your approach from good to great.
1. Conduct a social customer service audit
There’s no sense in making changes for the sake of it. For a truly effective process revamp, conduct an audit of what’s currently working with your social media customer service strategy and what’s not.
A simple SWOT analysis can provide meaningful insights into where and how you can improve. What about your process is going well? Where are there roadblocks or bottlenecks? A candid conversation with your team will reveal where changes can be made.
For example, if you’re managing a high volume of messages split across multiple networks, it may be time to level up to a tool that aggregates them in a single location, like Sprout Social’s Smart Inbox. In addition to incoming mentions, the Smart Inbox can pull branded keywords to cast a wider net on online conversations. That will help you find indirect mentions and other key terms for your brand quickly and easily. Sprout’s chatbot functionality also lets you keep an eye on chatbot-based conversations in the Smart Inbox, so a human team member can jump in when needed.
2. Create an internal tracking system Good customer service creates a feedback loop that improves processes and products.
You need a way to monitor common issues that should be addressed at a company level, such as correcting an ongoing problem in your shipping process or identifying a recurring product defect. You also need to generate reports to make sure your plan is succeeding. It can be as simple as a spreadsheet.
The Tag feature in Sprout allows you to tag incoming messages with any created tag, such as “feature request” or “product complaint.” This way, you can quickly run a report on these tags to see what’s trending. Any service report you generate should also include how quickly you can respond and, if enabled, how pleased someone is with your service. This feedback loop encourages you to continuously improve your quality of service.
3. Use canned responses for consistent, speedy replies If you’re looking to standardize your social customer care responses and address more customers ASAP, canned responses can do the trick.
Canned responses are saved messages support reps can roll out when responding to customers. Rather than write every reply from scratch, canned responses provided an approved, brand-friendly starting point. These replies can cover anything from general “thank yous” to specific concerns.
Create various customer service response templates based on your customers’ frequently asked questions. Check out this round-up of direct message templates for inspiration if you need a starting point.
4. Standardize your brand’s customer service voice Having multiple people manage social media means that there’s more chance of your voice getting diluted.
You want your social approach to be cohesive across promotions, posts and service responses. It’s possible to have a “pun-tastic” attitude for original Tweets and a more conciliatory tone for customer complaints. Alternatively, you could go the Discord route and incorporate conversational cues directly from your audience. Oh no!! What happened to your account? 😮
— Discord (@discord) December 2, 2022 However you approach it, document and create a brand voice strategy, so everyone on your team knows how to represent the brand on social media.
5. Document an escalation management strategy There may be times when you can’t resolve a situation in the public sphere. Those instances call for a documented escalation management strategy.
Outline what types of situations should be escalated to a private channel like DMs or ticket support. For example, if a conversation gets contentious or personal information needs to be shared, it’s probably time to take things off the feed. This will help ensure that reps only handle challenges within their wheelhouse and that customer issues are solved quickly and efficiently.
6. Uncover crucial customer conversations with monitoring and listening
Social listening is becoming increasingly crucial for the sake of social customer service.
With so many conversations happening via social, keeping track of every mention is often chaotic. That’s why so many brands today rely on monitoring and listening tools to uncover: Brand mentions that aren’t directly @tagged (or misspelled brand mentions)
Competitor mentions related to your business, such as call-outs or comparisons
Compliments and shout-outs that could result in more positive customer sentiment Listening is also invaluable for uncovering your customers’ frequently asked questions. For example, you might notice an uptick in volume about a specific feature or bug. You may realize that customers are stuck on the same few product features or questions. Tracking these changes via listening and writing canned responses to address them is a win-win for your social team.
Gathering voice of customer data gives you a more comprehensive understanding of what your customers want and need. A listening tool makes the process much easier.
3 Brands that provide great customer service on social
Now that you know the basics of providing stellar social media customer service, let’s check out some examples. Here are three brands that have mastered the art of creating lasting customer connections on social:
1. MeUndies
At MeUndies, the average time to first response on social is just under 20 minutes. That’s impressive, but it’s astounding when you account for the fact that they received more than 12,000 messages in just two months.
Providing high-quality service quickly is no easy feat, but it’s essential to delivering on the MeUndies brand promise. Social Media Support Coordinator TK Lynch believes doing so on social is key to meeting customers where they are.
“We want to create an experience that doesn’t feel like you’re dealing with a customer service representative. Social allows us to create a customer experience that’s personable and casual, while still being effective.”
To create these experiences, the MeUndies team relies on the Sprout Social Smart Inbox. The tool consolidates all inbound messages—including DMs, mentions and comments—within a single stream. For a business managing an Instagram following of more than 481,000, that’s huge.
2. Grammarly
More than 30 million people worldwide use Grammarly to punch up their personal and professional writing. Many turn to social media when they have questions or feedback on the product.
The Grammarly social customer care team recognizes this as not only an opportunity to provide excellent customer service but also as an opportunity to collect meaningful consumer insights. However, synthesizing feedback from more than 13,000 messages per month is no easy feat. To pull it off, they use Sprout’s Tagging feature.
“Once a month, we combine tagging insights from Sprout with Zendesk reports to create a deck that gets shared across the organization,” says Emma Hanevelt, Social Media Insights Analyst. “It’s how we keep others up to date on trends and opportunities we’re seeing in customer support.”
These reports make social media customer service data a cross-functional resource that informs product and service improvements. It’s no wonder many of their customers sing their praises on and off social. Aw, thanks for your tweet! We’re thrilled to hear that it’s making a difference in your writing. 🤗
— Grammarly (@Grammarly) December 5, 2022 3. Solo Stove
The 2020 holiday season was not easy on any retailer, and Solo Stove was no exception. Amid a supply chain crisis, their team of nine worked tirelessly to address all the inbound emails and calls. Unfortunately, they still received some criticism on social media.
However, their team was able to take this experience and turn it into a launchpad for a new social media customer service strategy. Solo Stove Community Manager Katelin Keeling expanded her role, shifting from a solo operation to leading a team of three social customer care agents. Together, they address customer feedback from 8 a.m. to 12 p.m.
These additional staffing resources and updated processes worked wonders on their brand health. “So many people write reviews that they were helped on social media, and their experience was so positive it turned them into a true believer of Solo Stove.” At your service with expert tips Brands today can’t wing it when it comes to social media customer service. Without a plan or the proper tools, you’re inevitably letting your customer’s questions and concerns fall by the wayside.
Use the tools and tips above to help ensure that you’re actively listening to each customer and responding promptly. Remember that you have to walk before you can run. Attempting to implement multiple process changes at once might set you back instead of driving your strategy forward.
If you haven’t already, check out this roundtable featuring social experts from Subaru of America and Sprout Social. They’ll walk you through everything you need to know to take your social customer care strategy from reactive to proactive. Source link

First, ‘social media manager’ emerged as the new marketing job title. Then, ‘influencer’. Now, the ‘content creator’ era is here.
Content creators are a not-so-secret superpower for extending your brand’s or campaign’s reach. In a recent creator report, Sprout Social’s listening tool found that the conversation on Twitter around content creators increased 35% year over year since 2017. That’s a lot of chatter around a quickly-growing title. And businesses are catching on. Our research found that 74% of marketers planned to spend at least a quarter of their social budget on creator partnerships in coming months.
It’s time to include creators in your social media marketing strategy. If you’re thinking about bringing one or more onboard, writing a stellar content creator job description will help you attract the right candidate. And this article is your starting point.
What type of content creator role are you hiring for?
A content creator does exactly what it says on the box—they create content. But that’s a broad category full of possibilities.
“The role of ‘content creator’ can differ for brands depending on their needs and how they see content playing its own role in their overall marketing,” says freelance content creator and marketer Jayde Powell. “A content creator is literally someone that creates content, and because there are many types of content and ways to create them, I think that needs to be clearly outlined.” because people use ‘content creator’ and ‘influencer’ interchangeably, brands oftentimes feel the creators they hire need to have an online presence and/or a lot of followers.
that’s not the case.
a creator’s job is to create content. dasss it.
— jayde i. powell (@jaydeipowell) October 28, 2022 Before you write your content creator job description, ask yourself these three questions:
1. What goals do you want to achieve by hiring a creator?
Broad goals, like generating more engagement and reaching new audiences, matter.
But get specific, too: What kind of content do you want a creator to focus on? For example, Instagram Story posts, TikTok link in bio inclusion and brand shout-outs on YouTube are a few of the top content formats marketers plan on partnering with creators to make, according to our Creator Economy report. As Jayde put it, “A brand may want to hire a content creator that specifically makes short-form videos for their social media channels. Another brand may want its content creator to write copy or design graphics for their print campaigns. Specifying what kind of content you want will help determine if someone’s even qualified for the role. ”
Narrowing this down will help prospective talent decide whether they’re a good fit for the role, which will help you hire a creator proficient in the type of content that will best achieve your goals (more on this below).
2. Do you want a freelance creator, or an in-house one?
In-house and freelancer content creators aren’t mutually exclusive. But they do have unique selling points.
Freelance creators can extend your reach into new communities through a trusted voice. Their content will most likely live on their channels, not yours.
This is particularly valuable for new product launches or campaigns you want to create buzz around—one of the benefits of “unboxing” or “reveal” content, which 42% of marketers partner with creators to make.
Be ready to work with them on a contract, and be realistic about pricing. If you want great content, pay accordingly. In-house content creators provide more support for your daily posts and channels. With bandwidth as a number one challenge for social teams, it makes sense that 25% of marketers hire creators to reduce the burden of content creation.
3. What type of specialty are you looking for?
At the time of writing this article, there were over 2,000 LinkedIn results in the US for “content creator” job postings.
But not all of these content creator job responsibilities are the same.
Here are a few roles to consider:
TikTok content creator
With the rise of this platform and short-form video, TikTok content creators or specialists are becoming more and more common.
When to consider: You want to grow your presence and audience on TikTok and diversify your short-form video content on the platform. Industry-specific content creator
Part of the draw of working with content creators is their ability to cultivate a community around themselves or a subject they are passionate about.
This extra level of being “in-the-know” gives your content an authenticity boost while connecting with a new audience that shares the same passion about your industry.
This posting is outdoor lifestyle specific… …while this one seeks creators passionate about music. When to consider: You want to reach fans in a specific industry, or you need someone who is deeply knowledgeable about your industry, product or service.
Social media content creator
Chances are, if you’re seeking a content creator, they’re creating content for social media.
But this title is worth considering—especially if you’re not hiring a creator with a platform-specific focus.
When to consider: You’re looking for a super social-savvy creator to enhance your social campaigns, reach new audiences and build connections with your community.
Skill-specific content creator
From short-form videos to memes, creating different types of assets involves different skills.
Creators might specialize in: Short-form video
Long-form video
Photography
Graphic design
Copywriting
Content writing The below position is seeking content creators who are specifically proficient in writing and optimizing content.
When to consider: You’re looking for a content creator with a laser focus in your preferred content format.
Senior-level content creators
A higher-level content creator might lead ideation with other creators, manage content projects and have more proven experience.
This posting mentions that the senior content creator will “ideate content approaches with other creators, strategists, designers and stakeholders.” When to consider: You’re building an in-house team of multiple creators and want one person at the helm.
Typical content creator job responsibilities
A creator’s responsibilities will depend on what your company and team need and want to achieve with this role.
And be warned: One of the biggest pitfalls businesses fall into is creating descriptions that are either too vague or overloading the responsibilities.
As Jayde puts it, “Oftentimes, I see a lot of asks in job descriptions that go beyond creating content, like asking creators to make content and publish it on their channels. I’ve seen others where the brand will ask them to respond to comments. While a content creator may have the skillset of a social media manager, designer, writer, videographer and/or photographer, that does not mean they should be doing all of the above.”
With that in mind, let’s get into some of the most common skills listed in content creator job descriptions. Ideate, capture and post visual content: This can include photos, memes, videos and graphics. But there’s typically a heavy video focus in creator roles. After all, 66% of consumers think short-form video is the most engaging type of content according to The Sprout Social Index™.
Deep understanding of social platforms: Especially important for platform-specific content creators. But for anyone crafting social content, knowing each platform aids in creating more impactful content and even achieving wider distribution.
Staying on top of trends: Jumping on trends helps creators grow their own reach and presence, and does the same for your brand.
Creative storytelling: At the end of the day, content needs to tell a story. And content creators are storytellers by nature.
Cross-team collaboration: This might include working with several teams on story development or to receive feedback.
Familiarity with key KPIs: When working with in-house or freelance creators, leaning on performance reporting is a must when proving ROI. Creators may also be asked to serve as “the face” of a business. While this isn’t always required, if this is what you want, be upfront about it.
Speaking from experience, Jayde put it best: “I like to know how often my image, voice or likeness will be used in the content. Specifically for video content, if I’m expected to be the “face” of the brand on a particular channel or if my voice will be used regularly—that will impact my rate and how I want my contract to be defined.” Typical job skills and experience to add to your content creator job description
Keep in mind: The skills your creator will need all depend on your goals, preferred content and the capacity at which you want to hire them.
Here are some common skills and expertise you’ll find in content creator roles. Filming and editing: A must if your ideal content creator is creating photos and videos.
Keyword research: Relevant for creators you want to hire to write landing pages, blog posts and written web content.
Proficiency with specific tools: If you use specific software, like Sprout Social for publishing and scheduling, reporting and collaboration, include this in the job description. Making this a nice-to-have rather than a requirement opens you up to candidates you can train to use your software. Intuitive platforms with accessible support, like Sprout, make it easy to learn quickly. Ability to work independently: “Working with little supervision” comes up often in the spirit of giving your creators creative freedom—both in-house and as freelancers–and also reducing overall burden on the business.
Experience building a community: While some job postings have a personal follower count requirement, building community isn’t always about numbers. Creators with experience building a smaller, yet highly-engaged community can sometimes be more valuable than a large following with little engagement.
Knowledge of and passion for the brand or industry: A nice-to-have for some, a must-have for others. Take this Blizzard job posting for a World of Warcraft creator. To get content that will truly resonate with this niche audience, their ideal creator candidate will have deep knowledge of this game, in-jokes about its world and more. Communication skills: Communication skills are vital for creators who need to communicate your brand’s mission and story. But they also need to communicate clearly with your team and stakeholders to secure buy-in.
Experience with and deep knowledge of social media: Social media content creators must understand how social platforms they’re creating content for work in order to market your brand successfully.
Ability to work with short deadlines: Be respectful of your creators’ time and don’t set unreasonable due dates. But also remember that when creating content around trends or for a campaign, timeliness matters. Back to basics: Additional best practices for job descriptions
Crafting a social media content creator job description may be new to you. But that doesn’t mean you should skip including best practices in your posting.
These tried-and-tested best practices can be extremely helpful when it comes to attracting the best fit for your brand and team.
Here are three bonus tips that go beyond simply listing tasks in your description:
Have realistic expectations for your role
Just because someone can “do it all,” doesn’t mean they should—especially if your salary doesn’t match up to the expectations.
Similarly, offer the appropriate compensation. For example, you might think you should hire freelancers to avoid hiring a new person, but familiarize yourself first with what a freelancer with the skills you need will actually cost. Start by evaluating the type of content and partnership you want out of this role. Then, prioritize the relevant content creator job responsibilities, and whether the pay and title match up to the role you’ve outlined.
You can also require a portfolio of work. Referencing the past work of a prospective employee helps you understand whether or not they’re the right fit for the position.
Regardless of in-house or freelance status, it always pays to be upfront and transparent about… well, pay.
As Jayde puts it, “I think it’s important to clearly state how much the pay range is for the person in this role and how they will be paid. Is it a salaried position? Are they to be paid monthly? If the content creator will be hired as a contractor or freelancer, will they be paid per asset or hourly? Having these ‘musts’ in the job description will help brands find the talent that fits best for the role.”
Communicate your values
Working with partners that align with their values is huge for creators and brands alike. According to Sprout’s Creator Economy report, 41% of brands partner with creators to promote their brand values.
Partnering with a creator who shares your values means reaching an audience who also shares them. And company alignment with personal values has become more important to consumers than it was in 2021, according to The Sprout Social Index™.
Share your values in your job description. Highlight what’s important to your brand and your mission.
Your internal efforts reflect this as well. If your brand prioritizes DEI initiatives, make this clear in your job description. In Sprout job descriptions, we highlight DEI initiatives and even include transparent progress reports on our efforts.
As seen in Sprout job descriptions:
Sprout Social is proud to be an Equal Opportunity Employer and an Affirmative Action Employer. We do not discriminate based on identity— race, color, religion, national origin or ancestry, sex (including sexual identity), age, physical or mental disability, pregnancy, veteran or military status, unfavorable discharge from military service, genetic information, sexual orientation, marital status, order of protection status, citizenship status, arrest record or expunged or sealed convictions, or any other legally recognized protected basis under federal, state, or local law. Learn more about our commitment to diversity, equity and inclusion in our 2021 DEI Report.
Outline the type of campaign and the kind of content you want to support it
Anyone can create a job description that simply lists what experience someone needs and what they’ll be doing.
Write a content creator job description that highlights the value they’ll bring and, better yet, how your new hire’s work will contribute to your brand’s growth or mission.
For example, this Warner Music U Rep content creator position mentions what the role entails and highlights how the responsibilities will bring value to the content creator they hire. Write a content creator job description to find the best talent for your team
So what content creator roles are appealing to you? In-house? Freelance? TikTok-specific?
The right creator for you will depend on your industry, team and content needs. Use this article as a jumping off point to start crafting your content creator job description, then build on it.
We’ve made it even easier for you to get started with our social media manager job description template, which helps organize your asks and find the best new talent for your team. Source link

El otro día, vi algo inesperado. Después de un problema con un cliente, la primera reacción inmediata de mi padre fue buscar ayuda a través de las redes sociales. Estaba teniendo problemas con la aplicación web de una empresa y su primer pensamiento no fue llamar a su línea de soporte, o incluso aprovechar su chat web, sino enviarles un mensaje en Instagram. A menudo pensamos que las redes sociales pertenecen a Millenials y Gen Z, pero todos las usan. Y si no ha equipado su empresa con la tecnología que permite interacciones fluidas en las redes sociales, ya ha asumido un gran riesgo.
Desarrollar relaciones sólidas con sus clientes es la clave del éxito tanto a corto como a largo plazo. Las relaciones impulsan la lealtad a la marca, y la lealtad a la marca es lo que hace que su negocio crezca. Las redes sociales se basan en los tipos de conversaciones que crean relaciones profundas. Tienes que estar preparado para aprovechar eso. Pero las redes sociales son complejas. Sin tecnología confiable y de primer nivel, sus equipos no podrán administrar toda la complejidad de una estrategia social sofisticada. Una buena pila de tecnología es tu mejor amigo en las redes sociales, sin importar en qué departamento o función estés trabajando.
Mantente en contacto con tu audiencia
La mayoría de las empresas no están preparadas para aceptar que las redes sociales son el canal preferido de los consumidores. Pero más de la mitad (54 %) de los clientes globales tienen una visión más favorable de las marcas que abordan las necesidades de soporte en las redes sociales. Incluso con estadísticas como esa, las empresas aún quieren dirigir a los clientes a líneas de soporte o correos electrónicos. Eso es comprensible y ciertamente mucho más fácil de manejar. Las líneas telefónicas y los correos electrónicos son canales que manejamos desde hace mucho tiempo y que podemos dirigir fácilmente al departamento correspondiente. Mientras tanto, en Social, no tenemos ese mismo lujo porque no podemos controlar cómo, cuándo y de dónde vienen los mensajes.
Y eso se debe a que sus clientes no ven su negocio tan claramente dividido en equipos de ventas, atención al cliente y marketing. Ven su negocio como una sola entidad, y es fácil enviar mensajes a esa entidad en Facebook. Como líderes empresariales, nuestro trabajo es comprender y satisfacer los deseos de nuestros clientes, y en este momento nuestros clientes desean una experiencia de soporte de redes sociales sin inconvenientes. Al igual que la tecnología del teléfono y el correo electrónico nos facilita enrutar las solicitudes a las personas que pueden responderlas, las pilas de tecnología de las redes sociales pueden hacer lo mismo. Invertir en tecnología de habilitación de redes sociales garantiza que tanto sus equipos como sus clientes tengan una experiencia perfecta de principio a fin. La tecnología puede segmentar sus mensajes en clientes potenciales, preguntas y quejas para que la persona adecuada esté siempre lista para enviar la respuesta correcta. La tecnología también realiza un seguimiento de cada mensaje que recibe, por lo que cada mensaje recibe una respuesta, por lo que está mejor equipado para ayudar a este cliente en el futuro y puede usar los datos para informar su futura toma de decisiones.
Llegar en tiempo real
Las redes sociales son el único canal de marketing que le brinda retroalimentación instantánea. Cada vista, me gusta y comentario es un punto de datos que puede decirle qué tan bien está funcionando su campaña. Con esos resultados, es difícil ver cómo cualquier otro canal podría vencerlo. Cualquier campaña que cree con los medios tradicionales, ya sea televisión, vallas publicitarias, radio o prensa, debe estar respaldada por una campaña en las redes sociales para que pueda ver el impacto y hacer ajustes en tiempo real.
Las estrategias de marketing social primero le brindan el poder de ser verdaderamente impulsado por datos. Pero no puede aprovechar esos datos sin tecnología. Saber que 10 000 personas han interactuado con su negocio en las redes sociales durante la última semana es bueno, pero no lo ayuda a tomar decisiones. Debe poder profundizar en esas interacciones para encontrar sus elementos de acción. Sus datos cuantitativos, como las métricas de participación o publicación, le mostrarán el impacto de su campaña, mientras que sus datos cualitativos, como el contenido y el sentimiento de las respuestas o menciones, pueden decirle dónde está teniendo éxito y hacia dónde necesita cambiar el rumbo. . Sin la tecnología a tu lado para ayudarte a interpretarlo, son solo números.
Conéctese a través de conversaciones
Cualquier relación se construye a través de conversaciones. Para las marcas, esas conversaciones tradicionalmente han sido unilaterales. Pero las redes sociales dan voz a sus clientes, y es su responsabilidad escuchar e interactuar. Comentar, dar me gusta y responder al contenido de su audiencia es una estrategia clave para las marcas socialmente sofisticadas. Al mostrar que te preocupas por las cosas que le importan a tu audiencia, inspiras confianza y lealtad a la marca. Pero una vez más, escalar esta estrategia es imposible sin tecnología.
A medida que crece su presencia en las redes sociales y su equipo, es imperativo que cuente con la tecnología para que tengan éxito. Necesitarán una única fuente de información para realizar un seguimiento de los comentarios y las interacciones con los clientes. Eso no es algo que puedan hacer de forma nativa en una plataforma o con una solución de administración de redes sociales menos sofisticada. Ser un líder significa equipar a su equipo para el éxito. Y a medida que crezca la complejidad de su estrategia, necesitarán una pila tecnológica para simplificarla.
Reaccionar a las condiciones cambiantes
Todos estamos sintiendo los efectos de los cambios en el mercado y los consumidores en este momento. A veces puede parecer imposible saber qué va a pasar a continuación. Pero las redes sociales pueden ser un indicador destacado de lo que le espera a su equipo, si sabe cómo usarlas.
Los datos sociales son algunos de los datos más poderosos a los que tenemos acceso. Es una agregación de miles de millones de pensamientos, opiniones, ansiedades y alegrías de personas. Los datos sociales contienen las respuestas a las preguntas más importantes de su negocio. Ya sea que su equipo se centre en las relaciones con los inversores, las ventas, la investigación y el desarrollo o los recursos humanos, los datos sociales pueden ayudarlos a tomar decisiones basadas en datos en tiempo real.
Haciendo equipo con la tecnología
Cuando enfrenta vientos en contra económicos, debe reaccionar rápidamente. No puedes hacer eso sin apoyo. A veces, ese apoyo proviene de su equipo, pero otras veces, proviene de la tecnología que resuelve los problemas que ni siquiera sabía que tenía.
Las redes sociales representan una de las mayores oportunidades de negocio de nuestras vidas. Las relaciones que construye, y los dividendos que pagan esas relaciones, no pueden pasarse por alto. Las empresas que están listas para asumir los desafíos y la complejidad de las redes sociales están preparadas para ganar, y las empresas que no lo están se quedarán atrás.
¿Quieres aprender más sobre el poder de los datos sociales? Consulte este artículo sobre cómo los datos sociales pueden mejorar su negocio en tiempos difíciles. Source link

If you’re tired of reading generic advice on how to create effective sponsored content, you’re in the right place.
You already know that the first step for creating sponsored posts is to know your audience. There’s no need to repeat it. It’s time to expand your knowledge into something more actionable.
In this comprehensive guide about sponsored posts, you’ll learn best practices, discover strategies, get resources and find inspiration for your social media campaigns.
What are sponsored posts?
A sponsored post is a piece of content used as an advertisement in any of the major social media networks to increase your brand exposure by targeting a specific audience. Sponsored posts look like native content on the social network, blending with organic content in the user’s feed.
There are two different sponsored posts, which are: Promoted or boosted posts: Amplifies the reach of your content by paying the platform to “boost” the post’s visibility to a larger audience.
Paid sponsorships or paid partnerships: Promotes your brand through a creator or influencer’s account on their social network(s). Their audience will see a post similar to organic content, except it will be tagged or indicate in the copy that it’s being sponsored by a brand. With sponsored content, you can create a better experience for your audience by leveraging these less intrusive ads for your influencer and paid social strategies. Plus, sponsored posts expand your reach by tapping into new audiences.
Tips for creating effective sponsored posts
Whether you’re a small business trying to put your name out there or an established brand seeking to boost engagement, here are some tips to help you get on the right track. Outline goals
This is one of the most difficult—but crucial—steps to get started with your sponsored content campaigns. That’s why you need a clear direction for what you want to achieve with your sponsored posts.
You can define specific campaign KPIs based on your target audience, past campaign performance and potential reach. To evaluate this potential reach, have in mind if you’ll be working with influencers or not.
Here are a couple of questions to help outline your goals: What are your business goals? Determine the overall business goals that you’re trying to achieve. If your leadership expects to generate leads or $$$ from social media marketing efforts, start breaking that down into smaller goals.
What are your objectives? You know this one too well. Use the SMART goals framework to make sure your goals are attainable within a timeframe. Set a budget
To figure out a budget for your sponsored posts, look at your social media marketing budget as a whole. Knowing how much you can spend helps you allocate your resources wisely. Download our custom budgeting spreadsheet to start outlining your expenses.
Remember, the money you spend on your social media strategy depends on the amount of sponsored content you want to incorporate. Or if you’re willing to work with influencers.
For sponsored content efforts, here’s what you need to consider: Define your strategy: Determine if you’re going to use sponsored posts for a single marketing channel or as a pillar of your social media strategy. Knowing this will allow you to determine the investment you need to make for sponsored content.
Research the costs: The cost of sponsored posts is determined by your social media advertising strategy. These costs can involve creating new content, boosting existing content or hiring influencers. Have in mind that the cost of influencers varies, depending on their audience size (micro vs. celebrity), caliber of their influence, experience and more.
Compare your budget with your expected ROI: Think of your budget as an investment. Naturally, your return on investment (ROI) should be suitable enough to justify the cost of your sponsored content. Determine your ROI
The goals you outline can be translated into key metrics (think: reach, engagement and conversions) that calculate ROI.
In the case of sponsored posts, justifying your marketing budget based on likes and comments may seem like a difficult task. But ROI isn’t just measured by bottom-line profit.
You can measure ROI by money saved or used efficiently to expand reach, brand awareness or conversions (think: clicks to your website or sign-ups). However, through social shopping, you can impact the bottom line through direct sales or influencer endorsements (think: influencer discount codes).
Here’s our take on figuring out your ROI: Identify your metrics: Reach, engagement and conversion metrics are a good rule of thumb for your sponsored content.
Track those metrics: Keep track of your sponsored post as soon as it is live. This will help you understand what content and which influencers are performing well.
Communicate your key metrics to influencers: Make sure you tell influencers what metrics you want to track from the beginning so you can monitor performance and social media ROI efficiently. Note: Focus on relevant metrics when measuring your sponsored post performance. Tracking too many metrics can distract you from your initial goals. More information isn’t the same as better information.
Create quality content
Sponsored posts can take on a variety of formats, such as videos, testimonials, infographics or static images. Regardless of the type, you can follow best practices to create effective posts. The anatomy of high-performing sponsored content consists of: Addressing your target audience: You don’t have to directly mention your audience, but a slight reference to them can help capture their interest.
Writing strong copy: Put yourself in your audience’s shoes by highlighting benefits or pain points they care about. What’s in it for your audience? Why should they be interested? The same applies to video scripts.
Balanced design, visuals and colors: Make sure your sponsored post catches your audience’s eye while being true to your brand and the creator’s identity.
A call-to-action: This is how you generate conversions. If you don’t tell your audience what action to take next, you’re losing opportunities. Decide if you’re working with Influencers
Sponsored content doesn’t have to be paid partnerships. But influencers are a highly effective way to expand your reach and build trust. They’re experts in their niche with an engaged, loyal audience. So, if you partner with them to generate sponsored content, it’s likely some of that trust is going to rub off on you.
Here’s what you need to have in mind for your influencer marketing efforts: Find an influencer that belongs to the same niche you’re targeting. This ensures the influencer aligns with your target audience.
Review your marketing budget to choose the right influencer for you. Influencer rates vary across platforms. But the more influence and followers they have, the more expensive their services will likely be.
Make sure the influencer understands the message you want to transmit. You don’t want them to post something that doesn’t align with your brand values. Give clear directions but leave room for collaboration. Influencers are also content creators that want to stay true to their audience. Use tools to look for influencers or do your own research on social media. They’ll usually have their contact info for paid collaborations on their profile.
Instagram sponsored posts
Sponsored posts on Instagram enable you to promote a post from your business profile or partner with an influencer for a paid sponsorship. Additionally, you can promote Instagram story ads.
Instagram sponsored posts have a “Sponsored” tag below your brand name and call-to-action buttons like “Shop now”, “Learn more” or “Sign up”.
This is what a promoted post on Instagram looks like: For paid partnerships, sponsored posts on Instagram have a “Paid partnership” tag under the influencer’s name, and sometimes also lists your brand’s name.
This is what a paid partnership on Instagram looks like: How to create a sponsored post on Instagram
To create a promoted post on Instagram, you’ll need to boost an existing post: Go to your profile and select the post you want to promote.
Press the Boost post button.
Select your goal (whether that be more profile visits, website visits or messages).
Choose your target audience (it can be automatic or you can create your own).
Set your Budget and Duration.
Pay and you’re done. To manage your Instagram advertising efforts and see how your sponsored post is performing, go to your profile, select your post and press on View insights or Ad insights. From there, you can view your engagement and goal metrics.
With paid partnerships, the influencer will create and post the content. It’s up to you to approve the influencer as a content creator associated with your brand. To achieve this, you: Go to your Settings and press Business.
Select Branded content and then Approve content creators.
Enter the username of the influencer you’re working with.
Press the Approve button that’s next to their username. With your approval, the influencer will be able to tag you as a business partner in their sponsored post. And you’ll be able to see the reach and engagement metrics from the influencer’s post.
Facebook promoted posts
Facebook only gives you the option to do promoted posts (no influencers here).
Facebook promoted posts have a “Sponsored” tag below the name of your brand and include a call-to-action button that can be “Shop now”, “Learn more” or “Sign up”.
This is what Facebook promoted posts look like: How to create a promoted post on Facebook
These are the steps to create a promoted post on Facebook: Go to your Facebook page.
Select the post that you want to promote and press Boost post.
Choose a campaign goal based on the stages of Awareness, Consideration or Conversions.
Select a recommended audience or create your own custom audience.
Enter your Budget and Duration of the campaign.
Pay and boost your post. To view the results of your boosted post, you can go to your Facebook page, select Ad Center, choose your boosted post and press the View results option. The Ad Center lets you track all your paid posts, so you can see the performance of your entire Facebook advertising strategy.
TikTok sponsored posts
Sponsored TikTok posts have both promoted posts and paid partnerships as options for your TikTok ads.
Much like the others, a “Sponsored” tag appears below your brand’s name and the captions, along with a CTA button.
Here’s what promoted TikTok posts look like: TikTok sponsored posts have a “Paid partnership” tag under the influencer’s username and captions.
Here’s what paid sponsorships on TikTok look like: How to create a sponsored post on TikTok
Sponsored posts are just one of the many ways you can make money on TikTok. Since TikTok users are 1.4x more likely to research brands or products on the platform, these types of posts can be especially effective.
Here’s how you create promoted TikTok posts, assuming you already created the sponsored content and posted it on your account: Go to your Profile and tap on the three-line menu.
Select Creator tools and then Promote.
Pick the TikTok video you want to promote.
Choose your goal: more video views, website visits, followers, messages or profile views.
Choose your audience (it can be a default or custom audience).
Set your Budget and Duration.
Pay and start your promotion. To monitor your post’s performance, go to your Profile, tap on the three-line menu, select Creator tools and check your Analytics.
On the paid partnership side, you can contact a TikTok influencer to collaborate with you by following these steps: Log into the TikTok Creator Marketplace.
Click on Explore and use the filter to find TikTok creators that you want to reach out to.
Select Create campaign and fill in your campaign details.
Click on Upload Message to initiate contact with your chosen TikTok creators or influencers. Later on, when you reach an agreement with an influencer and the sponsored TikTok post is live, you can check how your post is doing. For this, log into your TikTok Creator Marketplace account and click on Reporting to see your Campaigns, Views and Engagement rate.
LinkedIn promoted posts
For LinkedIn promoted posts, the format remains similar, with a predominant “Promoted” tag along with a CTA. How to create a promoted post on LinkedIn
These are the steps you need to follow to create a LinkedIn ad: Sign in to the LinkedIn Campaign Manager.
Select an objective from Awareness, Consideration or Conversions.
Build your audience by selecting multiple attributes.
Choose an Ad format.
Set a Budget and a Schedule. To manage the results of your sponsored content, go back to your LinkedIn Campaign Manager and click on the Performance Chart to see clicks, impressions, conversions, leads, the average cost per lead, etc. You can also click on Demographics and display information like job title, company, company size, location, country and more information about the people who have interacted with your ad.
Twitter promoted Tweets
Twitter promoted posts have a “Promoted” tag at the bottom left with a little arrow pointing upwards. Twitter doesn’t have defined CTA buttons, but once you press the ad, it redirects you to the associated landing page. How to create promoted Tweets
This is how you create promoted Tweets for your Twitter advertising campaign: Go to Twitter’s ad platform.
Input your Country/Region and Time zone.
Choose your objective: Reach, Engagement, Followers or Website traffic.
Write your ad text and add media.
Select the demographics of your audience.
Add targeting features like keywords your audience uses, followers of similar accounts and even their operating system.
Set a Budget and Schedule.
Add your payment method and launch your campaign. To monitor the performance of your promoted Tweets, go to Twitter’s ad platform once again and click on Analytics. Then select Tweet activity to see the impressions, engagement, engagement rate, likes and other metrics for your Top and Promoted Tweets.
Boost your presence with sponsored content
Now that you leveled up your sponsored content knowledge, it’s time to explore how sponsored posts fit into your social media strategy.
As you test sponsored posts and learn what works best for you, also consider how they can be a part of your larger creator marketing strategy. Working with creators has become a must, so check out our article to learn how you should be integrating creators into your social strategy. Source link