Category "Social Media Marketing"

Social media customer service has become a consumer staple. There’s no going back on it now.
Say goodbye to the era of phone queues or endless email chains. Today’s consumers are commenting, tagging and sending direct messages. Immediate and accessible, social media provides a much-needed direct line between buyers and businesses.
Of course, what streamlines work on the consumer’s end can create some internal confusion if processes don’t adapt to keep up. Is your business ready to tackle high-volume service events across Facebook, Twitter, Instagram and more? If not, we’ve got the tips and tools you need to get it done.
This guide breaks down how brands can create a seamless social media support strategy. We’ve also gathered some of our favorite takeaways from brands providing great customer service across social. Breaking down customer service vs. customer care
“Customer service” and “customer care” are often used interchangeably, but they aren’t the same.
Before we get into the nitty-gritty, let’s make a quick distinction:
Social media customer service is the reactive support you offer your customers across social networks like Facebook and Instagram. Customers can request assistance via DM, a review site or through their own social posts. The time it takes to triage that request and respond appropriately is what makes a superior customer service experience.
For example, this customer reached out to the Spindrift social team on Twitter about a potentially sold-out product at 8:39. Spindrift responded promptly and enthusiastically at 9:07. In less than 30 minutes, Spindrift created a wow-worthy experience. Customer care is about proactively meeting your customers’ needs. In terms of social customer care, that means: Having a self-service help center
Educating customers about your product via social content
Interacting with customers consistently (even before they make a purchase)
Having answers and information on-hand before someone reaches out
Offering personalized service that goes beyond automated responses If you’re looking for customer care inspiration, turn to Brooklinen. The direct-to-consumer bedding brand excels at proactively connecting with customers, even when they aren’t directly tagged or mentioned. we’re so happy to hear you’re loving your sheets! thanks for sharing the love 🫶
— Brooklinen (@brooklinen) November 28, 2022 In short, social customer care is differentiated from service in that it starts before a customer reaches out to you about a product or service. That includes both responding to complaints and rewarding compliments.
What does good customer service on social media look like?
Great question!
Social customer service standards are constantly changing as network features evolve and people find new ways to contact the brands they love online. Staying up to date on what wows consumers today means staying on top of the social media trends that drive the most engagement.
That said, some fundamentals will never go out of style. These tips transcend networks because they’re simply standards of great customer service translated for an online audience.
Providing the best customer service on social can look like: Keeping response times low: According to The Sprout Social Index™ 2022, more than half (57%) of consumers expect a response on social media within 12 hours. Tools (like Sprout’s Inbox Activity Report) can provide a holistic average of your response times across network so you can ensure they’re in line with consumer standards.
Going beyond business hours: Don’t worry; you don’t need to have your inbox staffed 24/7 to pull this off. There are customer service chatbots that support automated away messages. Use these tools to properly set expectations with customers contacting your brand at night and over the weekend. Making it easy: The best customer service creates little to no friction on the customer’s end. Pull this off by establishing a digital primary point of interaction. If you can’t solve the issue on social, direct them to another chat or ticket support solution. Customers seeking assistance online aren’t interested in dialing a call center.
Staying human: Your customers are people, who want to be treated like a person by a person when possible. Human touches, like personalizations and greetings, go far when providing service on a digital channel. 6 ways to provide great social media customer service
Let’s say you have a basic social media support strategy in place, but you want to increase your efficiency. Below are some ways you can take your approach from good to great.
1. Conduct a social customer service audit
There’s no sense in making changes for the sake of it. For a truly effective process revamp, conduct an audit of what’s currently working with your social media customer service strategy and what’s not.
A simple SWOT analysis can provide meaningful insights into where and how you can improve. What about your process is going well? Where are there roadblocks or bottlenecks? A candid conversation with your team will reveal where changes can be made.
For example, if you’re managing a high volume of messages split across multiple networks, it may be time to level up to a tool that aggregates them in a single location, like Sprout Social’s Smart Inbox. In addition to incoming mentions, the Smart Inbox can pull branded keywords to cast a wider net on online conversations. That will help you find indirect mentions and other key terms for your brand quickly and easily. Sprout’s chatbot functionality also lets you keep an eye on chatbot-based conversations in the Smart Inbox, so a human team member can jump in when needed.
2. Create an internal tracking system Good customer service creates a feedback loop that improves processes and products.
You need a way to monitor common issues that should be addressed at a company level, such as correcting an ongoing problem in your shipping process or identifying a recurring product defect. You also need to generate reports to make sure your plan is succeeding. It can be as simple as a spreadsheet.
The Tag feature in Sprout allows you to tag incoming messages with any created tag, such as “feature request” or “product complaint.” This way, you can quickly run a report on these tags to see what’s trending. Any service report you generate should also include how quickly you can respond and, if enabled, how pleased someone is with your service. This feedback loop encourages you to continuously improve your quality of service.
3. Use canned responses for consistent, speedy replies If you’re looking to standardize your social customer care responses and address more customers ASAP, canned responses can do the trick.
Canned responses are saved messages support reps can roll out when responding to customers. Rather than write every reply from scratch, canned responses provided an approved, brand-friendly starting point. These replies can cover anything from general “thank yous” to specific concerns.
Create various customer service response templates based on your customers’ frequently asked questions. Check out this round-up of direct message templates for inspiration if you need a starting point.
4. Standardize your brand’s customer service voice Having multiple people manage social media means that there’s more chance of your voice getting diluted.
You want your social approach to be cohesive across promotions, posts and service responses. It’s possible to have a “pun-tastic” attitude for original Tweets and a more conciliatory tone for customer complaints. Alternatively, you could go the Discord route and incorporate conversational cues directly from your audience. Oh no!! What happened to your account? 😮
— Discord (@discord) December 2, 2022 However you approach it, document and create a brand voice strategy, so everyone on your team knows how to represent the brand on social media.
5. Document an escalation management strategy There may be times when you can’t resolve a situation in the public sphere. Those instances call for a documented escalation management strategy.
Outline what types of situations should be escalated to a private channel like DMs or ticket support. For example, if a conversation gets contentious or personal information needs to be shared, it’s probably time to take things off the feed. This will help ensure that reps only handle challenges within their wheelhouse and that customer issues are solved quickly and efficiently.
6. Uncover crucial customer conversations with monitoring and listening
Social listening is becoming increasingly crucial for the sake of social customer service.
With so many conversations happening via social, keeping track of every mention is often chaotic. That’s why so many brands today rely on monitoring and listening tools to uncover: Brand mentions that aren’t directly @tagged (or misspelled brand mentions)
Competitor mentions related to your business, such as call-outs or comparisons
Compliments and shout-outs that could result in more positive customer sentiment Listening is also invaluable for uncovering your customers’ frequently asked questions. For example, you might notice an uptick in volume about a specific feature or bug. You may realize that customers are stuck on the same few product features or questions. Tracking these changes via listening and writing canned responses to address them is a win-win for your social team.
Gathering voice of customer data gives you a more comprehensive understanding of what your customers want and need. A listening tool makes the process much easier.
3 Brands that provide great customer service on social
Now that you know the basics of providing stellar social media customer service, let’s check out some examples. Here are three brands that have mastered the art of creating lasting customer connections on social:
1. MeUndies
At MeUndies, the average time to first response on social is just under 20 minutes. That’s impressive, but it’s astounding when you account for the fact that they received more than 12,000 messages in just two months.
Providing high-quality service quickly is no easy feat, but it’s essential to delivering on the MeUndies brand promise. Social Media Support Coordinator TK Lynch believes doing so on social is key to meeting customers where they are.
“We want to create an experience that doesn’t feel like you’re dealing with a customer service representative. Social allows us to create a customer experience that’s personable and casual, while still being effective.”
To create these experiences, the MeUndies team relies on the Sprout Social Smart Inbox. The tool consolidates all inbound messages—including DMs, mentions and comments—within a single stream. For a business managing an Instagram following of more than 481,000, that’s huge.
2. Grammarly
More than 30 million people worldwide use Grammarly to punch up their personal and professional writing. Many turn to social media when they have questions or feedback on the product.
The Grammarly social customer care team recognizes this as not only an opportunity to provide excellent customer service but also as an opportunity to collect meaningful consumer insights. However, synthesizing feedback from more than 13,000 messages per month is no easy feat. To pull it off, they use Sprout’s Tagging feature.
“Once a month, we combine tagging insights from Sprout with Zendesk reports to create a deck that gets shared across the organization,” says Emma Hanevelt, Social Media Insights Analyst. “It’s how we keep others up to date on trends and opportunities we’re seeing in customer support.”
These reports make social media customer service data a cross-functional resource that informs product and service improvements. It’s no wonder many of their customers sing their praises on and off social. Aw, thanks for your tweet! We’re thrilled to hear that it’s making a difference in your writing. 🤗
— Grammarly (@Grammarly) December 5, 2022 3. Solo Stove
The 2020 holiday season was not easy on any retailer, and Solo Stove was no exception. Amid a supply chain crisis, their team of nine worked tirelessly to address all the inbound emails and calls. Unfortunately, they still received some criticism on social media.
However, their team was able to take this experience and turn it into a launchpad for a new social media customer service strategy. Solo Stove Community Manager Katelin Keeling expanded her role, shifting from a solo operation to leading a team of three social customer care agents. Together, they address customer feedback from 8 a.m. to 12 p.m.
These additional staffing resources and updated processes worked wonders on their brand health. “So many people write reviews that they were helped on social media, and their experience was so positive it turned them into a true believer of Solo Stove.” At your service with expert tips Brands today can’t wing it when it comes to social media customer service. Without a plan or the proper tools, you’re inevitably letting your customer’s questions and concerns fall by the wayside.
Use the tools and tips above to help ensure that you’re actively listening to each customer and responding promptly. Remember that you have to walk before you can run. Attempting to implement multiple process changes at once might set you back instead of driving your strategy forward.
If you haven’t already, check out this roundtable featuring social experts from Subaru of America and Sprout Social. They’ll walk you through everything you need to know to take your social customer care strategy from reactive to proactive. Source link

First, ‘social media manager’ emerged as the new marketing job title. Then, ‘influencer’. Now, the ‘content creator’ era is here.
Content creators are a not-so-secret superpower for extending your brand’s or campaign’s reach. In a recent creator report, Sprout Social’s listening tool found that the conversation on Twitter around content creators increased 35% year over year since 2017. That’s a lot of chatter around a quickly-growing title. And businesses are catching on. Our research found that 74% of marketers planned to spend at least a quarter of their social budget on creator partnerships in coming months.
It’s time to include creators in your social media marketing strategy. If you’re thinking about bringing one or more onboard, writing a stellar content creator job description will help you attract the right candidate. And this article is your starting point.
What type of content creator role are you hiring for?
A content creator does exactly what it says on the box—they create content. But that’s a broad category full of possibilities.
“The role of ‘content creator’ can differ for brands depending on their needs and how they see content playing its own role in their overall marketing,” says freelance content creator and marketer Jayde Powell. “A content creator is literally someone that creates content, and because there are many types of content and ways to create them, I think that needs to be clearly outlined.” because people use ‘content creator’ and ‘influencer’ interchangeably, brands oftentimes feel the creators they hire need to have an online presence and/or a lot of followers.
that’s not the case.
a creator’s job is to create content. dasss it.
— jayde i. powell (@jaydeipowell) October 28, 2022 Before you write your content creator job description, ask yourself these three questions:
1. What goals do you want to achieve by hiring a creator?
Broad goals, like generating more engagement and reaching new audiences, matter.
But get specific, too: What kind of content do you want a creator to focus on? For example, Instagram Story posts, TikTok link in bio inclusion and brand shout-outs on YouTube are a few of the top content formats marketers plan on partnering with creators to make, according to our Creator Economy report. As Jayde put it, “A brand may want to hire a content creator that specifically makes short-form videos for their social media channels. Another brand may want its content creator to write copy or design graphics for their print campaigns. Specifying what kind of content you want will help determine if someone’s even qualified for the role. ”
Narrowing this down will help prospective talent decide whether they’re a good fit for the role, which will help you hire a creator proficient in the type of content that will best achieve your goals (more on this below).
2. Do you want a freelance creator, or an in-house one?
In-house and freelancer content creators aren’t mutually exclusive. But they do have unique selling points.
Freelance creators can extend your reach into new communities through a trusted voice. Their content will most likely live on their channels, not yours.
This is particularly valuable for new product launches or campaigns you want to create buzz around—one of the benefits of “unboxing” or “reveal” content, which 42% of marketers partner with creators to make.
Be ready to work with them on a contract, and be realistic about pricing. If you want great content, pay accordingly. In-house content creators provide more support for your daily posts and channels. With bandwidth as a number one challenge for social teams, it makes sense that 25% of marketers hire creators to reduce the burden of content creation.
3. What type of specialty are you looking for?
At the time of writing this article, there were over 2,000 LinkedIn results in the US for “content creator” job postings.
But not all of these content creator job responsibilities are the same.
Here are a few roles to consider:
TikTok content creator
With the rise of this platform and short-form video, TikTok content creators or specialists are becoming more and more common.
When to consider: You want to grow your presence and audience on TikTok and diversify your short-form video content on the platform. Industry-specific content creator
Part of the draw of working with content creators is their ability to cultivate a community around themselves or a subject they are passionate about.
This extra level of being “in-the-know” gives your content an authenticity boost while connecting with a new audience that shares the same passion about your industry.
This posting is outdoor lifestyle specific… …while this one seeks creators passionate about music. When to consider: You want to reach fans in a specific industry, or you need someone who is deeply knowledgeable about your industry, product or service.
Social media content creator
Chances are, if you’re seeking a content creator, they’re creating content for social media.
But this title is worth considering—especially if you’re not hiring a creator with a platform-specific focus.
When to consider: You’re looking for a super social-savvy creator to enhance your social campaigns, reach new audiences and build connections with your community.
Skill-specific content creator
From short-form videos to memes, creating different types of assets involves different skills.
Creators might specialize in: Short-form video
Long-form video
Photography
Graphic design
Copywriting
Content writing The below position is seeking content creators who are specifically proficient in writing and optimizing content.
When to consider: You’re looking for a content creator with a laser focus in your preferred content format.
Senior-level content creators
A higher-level content creator might lead ideation with other creators, manage content projects and have more proven experience.
This posting mentions that the senior content creator will “ideate content approaches with other creators, strategists, designers and stakeholders.” When to consider: You’re building an in-house team of multiple creators and want one person at the helm.
Typical content creator job responsibilities
A creator’s responsibilities will depend on what your company and team need and want to achieve with this role.
And be warned: One of the biggest pitfalls businesses fall into is creating descriptions that are either too vague or overloading the responsibilities.
As Jayde puts it, “Oftentimes, I see a lot of asks in job descriptions that go beyond creating content, like asking creators to make content and publish it on their channels. I’ve seen others where the brand will ask them to respond to comments. While a content creator may have the skillset of a social media manager, designer, writer, videographer and/or photographer, that does not mean they should be doing all of the above.”
With that in mind, let’s get into some of the most common skills listed in content creator job descriptions. Ideate, capture and post visual content: This can include photos, memes, videos and graphics. But there’s typically a heavy video focus in creator roles. After all, 66% of consumers think short-form video is the most engaging type of content according to The Sprout Social Index™.
Deep understanding of social platforms: Especially important for platform-specific content creators. But for anyone crafting social content, knowing each platform aids in creating more impactful content and even achieving wider distribution.
Staying on top of trends: Jumping on trends helps creators grow their own reach and presence, and does the same for your brand.
Creative storytelling: At the end of the day, content needs to tell a story. And content creators are storytellers by nature.
Cross-team collaboration: This might include working with several teams on story development or to receive feedback.
Familiarity with key KPIs: When working with in-house or freelance creators, leaning on performance reporting is a must when proving ROI. Creators may also be asked to serve as “the face” of a business. While this isn’t always required, if this is what you want, be upfront about it.
Speaking from experience, Jayde put it best: “I like to know how often my image, voice or likeness will be used in the content. Specifically for video content, if I’m expected to be the “face” of the brand on a particular channel or if my voice will be used regularly—that will impact my rate and how I want my contract to be defined.” Typical job skills and experience to add to your content creator job description
Keep in mind: The skills your creator will need all depend on your goals, preferred content and the capacity at which you want to hire them.
Here are some common skills and expertise you’ll find in content creator roles. Filming and editing: A must if your ideal content creator is creating photos and videos.
Keyword research: Relevant for creators you want to hire to write landing pages, blog posts and written web content.
Proficiency with specific tools: If you use specific software, like Sprout Social for publishing and scheduling, reporting and collaboration, include this in the job description. Making this a nice-to-have rather than a requirement opens you up to candidates you can train to use your software. Intuitive platforms with accessible support, like Sprout, make it easy to learn quickly. Ability to work independently: “Working with little supervision” comes up often in the spirit of giving your creators creative freedom—both in-house and as freelancers–and also reducing overall burden on the business.
Experience building a community: While some job postings have a personal follower count requirement, building community isn’t always about numbers. Creators with experience building a smaller, yet highly-engaged community can sometimes be more valuable than a large following with little engagement.
Knowledge of and passion for the brand or industry: A nice-to-have for some, a must-have for others. Take this Blizzard job posting for a World of Warcraft creator. To get content that will truly resonate with this niche audience, their ideal creator candidate will have deep knowledge of this game, in-jokes about its world and more. Communication skills: Communication skills are vital for creators who need to communicate your brand’s mission and story. But they also need to communicate clearly with your team and stakeholders to secure buy-in.
Experience with and deep knowledge of social media: Social media content creators must understand how social platforms they’re creating content for work in order to market your brand successfully.
Ability to work with short deadlines: Be respectful of your creators’ time and don’t set unreasonable due dates. But also remember that when creating content around trends or for a campaign, timeliness matters. Back to basics: Additional best practices for job descriptions
Crafting a social media content creator job description may be new to you. But that doesn’t mean you should skip including best practices in your posting.
These tried-and-tested best practices can be extremely helpful when it comes to attracting the best fit for your brand and team.
Here are three bonus tips that go beyond simply listing tasks in your description:
Have realistic expectations for your role
Just because someone can “do it all,” doesn’t mean they should—especially if your salary doesn’t match up to the expectations.
Similarly, offer the appropriate compensation. For example, you might think you should hire freelancers to avoid hiring a new person, but familiarize yourself first with what a freelancer with the skills you need will actually cost. Start by evaluating the type of content and partnership you want out of this role. Then, prioritize the relevant content creator job responsibilities, and whether the pay and title match up to the role you’ve outlined.
You can also require a portfolio of work. Referencing the past work of a prospective employee helps you understand whether or not they’re the right fit for the position.
Regardless of in-house or freelance status, it always pays to be upfront and transparent about… well, pay.
As Jayde puts it, “I think it’s important to clearly state how much the pay range is for the person in this role and how they will be paid. Is it a salaried position? Are they to be paid monthly? If the content creator will be hired as a contractor or freelancer, will they be paid per asset or hourly? Having these ‘musts’ in the job description will help brands find the talent that fits best for the role.”
Communicate your values
Working with partners that align with their values is huge for creators and brands alike. According to Sprout’s Creator Economy report, 41% of brands partner with creators to promote their brand values.
Partnering with a creator who shares your values means reaching an audience who also shares them. And company alignment with personal values has become more important to consumers than it was in 2021, according to The Sprout Social Index™.
Share your values in your job description. Highlight what’s important to your brand and your mission.
Your internal efforts reflect this as well. If your brand prioritizes DEI initiatives, make this clear in your job description. In Sprout job descriptions, we highlight DEI initiatives and even include transparent progress reports on our efforts.
As seen in Sprout job descriptions:
Sprout Social is proud to be an Equal Opportunity Employer and an Affirmative Action Employer. We do not discriminate based on identity— race, color, religion, national origin or ancestry, sex (including sexual identity), age, physical or mental disability, pregnancy, veteran or military status, unfavorable discharge from military service, genetic information, sexual orientation, marital status, order of protection status, citizenship status, arrest record or expunged or sealed convictions, or any other legally recognized protected basis under federal, state, or local law. Learn more about our commitment to diversity, equity and inclusion in our 2021 DEI Report.
Outline the type of campaign and the kind of content you want to support it
Anyone can create a job description that simply lists what experience someone needs and what they’ll be doing.
Write a content creator job description that highlights the value they’ll bring and, better yet, how your new hire’s work will contribute to your brand’s growth or mission.
For example, this Warner Music U Rep content creator position mentions what the role entails and highlights how the responsibilities will bring value to the content creator they hire. Write a content creator job description to find the best talent for your team
So what content creator roles are appealing to you? In-house? Freelance? TikTok-specific?
The right creator for you will depend on your industry, team and content needs. Use this article as a jumping off point to start crafting your content creator job description, then build on it.
We’ve made it even easier for you to get started with our social media manager job description template, which helps organize your asks and find the best new talent for your team. Source link

El otro día, vi algo inesperado. Después de un problema con un cliente, la primera reacción inmediata de mi padre fue buscar ayuda a través de las redes sociales. Estaba teniendo problemas con la aplicación web de una empresa y su primer pensamiento no fue llamar a su línea de soporte, o incluso aprovechar su chat web, sino enviarles un mensaje en Instagram. A menudo pensamos que las redes sociales pertenecen a Millenials y Gen Z, pero todos las usan. Y si no ha equipado su empresa con la tecnología que permite interacciones fluidas en las redes sociales, ya ha asumido un gran riesgo.
Desarrollar relaciones sólidas con sus clientes es la clave del éxito tanto a corto como a largo plazo. Las relaciones impulsan la lealtad a la marca, y la lealtad a la marca es lo que hace que su negocio crezca. Las redes sociales se basan en los tipos de conversaciones que crean relaciones profundas. Tienes que estar preparado para aprovechar eso. Pero las redes sociales son complejas. Sin tecnología confiable y de primer nivel, sus equipos no podrán administrar toda la complejidad de una estrategia social sofisticada. Una buena pila de tecnología es tu mejor amigo en las redes sociales, sin importar en qué departamento o función estés trabajando.
Mantente en contacto con tu audiencia
La mayoría de las empresas no están preparadas para aceptar que las redes sociales son el canal preferido de los consumidores. Pero más de la mitad (54 %) de los clientes globales tienen una visión más favorable de las marcas que abordan las necesidades de soporte en las redes sociales. Incluso con estadísticas como esa, las empresas aún quieren dirigir a los clientes a líneas de soporte o correos electrónicos. Eso es comprensible y ciertamente mucho más fácil de manejar. Las líneas telefónicas y los correos electrónicos son canales que manejamos desde hace mucho tiempo y que podemos dirigir fácilmente al departamento correspondiente. Mientras tanto, en Social, no tenemos ese mismo lujo porque no podemos controlar cómo, cuándo y de dónde vienen los mensajes.
Y eso se debe a que sus clientes no ven su negocio tan claramente dividido en equipos de ventas, atención al cliente y marketing. Ven su negocio como una sola entidad, y es fácil enviar mensajes a esa entidad en Facebook. Como líderes empresariales, nuestro trabajo es comprender y satisfacer los deseos de nuestros clientes, y en este momento nuestros clientes desean una experiencia de soporte de redes sociales sin inconvenientes. Al igual que la tecnología del teléfono y el correo electrónico nos facilita enrutar las solicitudes a las personas que pueden responderlas, las pilas de tecnología de las redes sociales pueden hacer lo mismo. Invertir en tecnología de habilitación de redes sociales garantiza que tanto sus equipos como sus clientes tengan una experiencia perfecta de principio a fin. La tecnología puede segmentar sus mensajes en clientes potenciales, preguntas y quejas para que la persona adecuada esté siempre lista para enviar la respuesta correcta. La tecnología también realiza un seguimiento de cada mensaje que recibe, por lo que cada mensaje recibe una respuesta, por lo que está mejor equipado para ayudar a este cliente en el futuro y puede usar los datos para informar su futura toma de decisiones.
Llegar en tiempo real
Las redes sociales son el único canal de marketing que le brinda retroalimentación instantánea. Cada vista, me gusta y comentario es un punto de datos que puede decirle qué tan bien está funcionando su campaña. Con esos resultados, es difícil ver cómo cualquier otro canal podría vencerlo. Cualquier campaña que cree con los medios tradicionales, ya sea televisión, vallas publicitarias, radio o prensa, debe estar respaldada por una campaña en las redes sociales para que pueda ver el impacto y hacer ajustes en tiempo real.
Las estrategias de marketing social primero le brindan el poder de ser verdaderamente impulsado por datos. Pero no puede aprovechar esos datos sin tecnología. Saber que 10 000 personas han interactuado con su negocio en las redes sociales durante la última semana es bueno, pero no lo ayuda a tomar decisiones. Debe poder profundizar en esas interacciones para encontrar sus elementos de acción. Sus datos cuantitativos, como las métricas de participación o publicación, le mostrarán el impacto de su campaña, mientras que sus datos cualitativos, como el contenido y el sentimiento de las respuestas o menciones, pueden decirle dónde está teniendo éxito y hacia dónde necesita cambiar el rumbo. . Sin la tecnología a tu lado para ayudarte a interpretarlo, son solo números.
Conéctese a través de conversaciones
Cualquier relación se construye a través de conversaciones. Para las marcas, esas conversaciones tradicionalmente han sido unilaterales. Pero las redes sociales dan voz a sus clientes, y es su responsabilidad escuchar e interactuar. Comentar, dar me gusta y responder al contenido de su audiencia es una estrategia clave para las marcas socialmente sofisticadas. Al mostrar que te preocupas por las cosas que le importan a tu audiencia, inspiras confianza y lealtad a la marca. Pero una vez más, escalar esta estrategia es imposible sin tecnología.
A medida que crece su presencia en las redes sociales y su equipo, es imperativo que cuente con la tecnología para que tengan éxito. Necesitarán una única fuente de información para realizar un seguimiento de los comentarios y las interacciones con los clientes. Eso no es algo que puedan hacer de forma nativa en una plataforma o con una solución de administración de redes sociales menos sofisticada. Ser un líder significa equipar a su equipo para el éxito. Y a medida que crezca la complejidad de su estrategia, necesitarán una pila tecnológica para simplificarla.
Reaccionar a las condiciones cambiantes
Todos estamos sintiendo los efectos de los cambios en el mercado y los consumidores en este momento. A veces puede parecer imposible saber qué va a pasar a continuación. Pero las redes sociales pueden ser un indicador destacado de lo que le espera a su equipo, si sabe cómo usarlas.
Los datos sociales son algunos de los datos más poderosos a los que tenemos acceso. Es una agregación de miles de millones de pensamientos, opiniones, ansiedades y alegrías de personas. Los datos sociales contienen las respuestas a las preguntas más importantes de su negocio. Ya sea que su equipo se centre en las relaciones con los inversores, las ventas, la investigación y el desarrollo o los recursos humanos, los datos sociales pueden ayudarlos a tomar decisiones basadas en datos en tiempo real.
Haciendo equipo con la tecnología
Cuando enfrenta vientos en contra económicos, debe reaccionar rápidamente. No puedes hacer eso sin apoyo. A veces, ese apoyo proviene de su equipo, pero otras veces, proviene de la tecnología que resuelve los problemas que ni siquiera sabía que tenía.
Las redes sociales representan una de las mayores oportunidades de negocio de nuestras vidas. Las relaciones que construye, y los dividendos que pagan esas relaciones, no pueden pasarse por alto. Las empresas que están listas para asumir los desafíos y la complejidad de las redes sociales están preparadas para ganar, y las empresas que no lo están se quedarán atrás.
¿Quieres aprender más sobre el poder de los datos sociales? Consulte este artículo sobre cómo los datos sociales pueden mejorar su negocio en tiempos difíciles. Source link

If you’re tired of reading generic advice on how to create effective sponsored content, you’re in the right place.
You already know that the first step for creating sponsored posts is to know your audience. There’s no need to repeat it. It’s time to expand your knowledge into something more actionable.
In this comprehensive guide about sponsored posts, you’ll learn best practices, discover strategies, get resources and find inspiration for your social media campaigns.
What are sponsored posts?
A sponsored post is a piece of content used as an advertisement in any of the major social media networks to increase your brand exposure by targeting a specific audience. Sponsored posts look like native content on the social network, blending with organic content in the user’s feed.
There are two different sponsored posts, which are: Promoted or boosted posts: Amplifies the reach of your content by paying the platform to “boost” the post’s visibility to a larger audience.
Paid sponsorships or paid partnerships: Promotes your brand through a creator or influencer’s account on their social network(s). Their audience will see a post similar to organic content, except it will be tagged or indicate in the copy that it’s being sponsored by a brand. With sponsored content, you can create a better experience for your audience by leveraging these less intrusive ads for your influencer and paid social strategies. Plus, sponsored posts expand your reach by tapping into new audiences.
Tips for creating effective sponsored posts
Whether you’re a small business trying to put your name out there or an established brand seeking to boost engagement, here are some tips to help you get on the right track. Outline goals
This is one of the most difficult—but crucial—steps to get started with your sponsored content campaigns. That’s why you need a clear direction for what you want to achieve with your sponsored posts.
You can define specific campaign KPIs based on your target audience, past campaign performance and potential reach. To evaluate this potential reach, have in mind if you’ll be working with influencers or not.
Here are a couple of questions to help outline your goals: What are your business goals? Determine the overall business goals that you’re trying to achieve. If your leadership expects to generate leads or $$$ from social media marketing efforts, start breaking that down into smaller goals.
What are your objectives? You know this one too well. Use the SMART goals framework to make sure your goals are attainable within a timeframe. Set a budget
To figure out a budget for your sponsored posts, look at your social media marketing budget as a whole. Knowing how much you can spend helps you allocate your resources wisely. Download our custom budgeting spreadsheet to start outlining your expenses.
Remember, the money you spend on your social media strategy depends on the amount of sponsored content you want to incorporate. Or if you’re willing to work with influencers.
For sponsored content efforts, here’s what you need to consider: Define your strategy: Determine if you’re going to use sponsored posts for a single marketing channel or as a pillar of your social media strategy. Knowing this will allow you to determine the investment you need to make for sponsored content.
Research the costs: The cost of sponsored posts is determined by your social media advertising strategy. These costs can involve creating new content, boosting existing content or hiring influencers. Have in mind that the cost of influencers varies, depending on their audience size (micro vs. celebrity), caliber of their influence, experience and more.
Compare your budget with your expected ROI: Think of your budget as an investment. Naturally, your return on investment (ROI) should be suitable enough to justify the cost of your sponsored content. Determine your ROI
The goals you outline can be translated into key metrics (think: reach, engagement and conversions) that calculate ROI.
In the case of sponsored posts, justifying your marketing budget based on likes and comments may seem like a difficult task. But ROI isn’t just measured by bottom-line profit.
You can measure ROI by money saved or used efficiently to expand reach, brand awareness or conversions (think: clicks to your website or sign-ups). However, through social shopping, you can impact the bottom line through direct sales or influencer endorsements (think: influencer discount codes).
Here’s our take on figuring out your ROI: Identify your metrics: Reach, engagement and conversion metrics are a good rule of thumb for your sponsored content.
Track those metrics: Keep track of your sponsored post as soon as it is live. This will help you understand what content and which influencers are performing well.
Communicate your key metrics to influencers: Make sure you tell influencers what metrics you want to track from the beginning so you can monitor performance and social media ROI efficiently. Note: Focus on relevant metrics when measuring your sponsored post performance. Tracking too many metrics can distract you from your initial goals. More information isn’t the same as better information.
Create quality content
Sponsored posts can take on a variety of formats, such as videos, testimonials, infographics or static images. Regardless of the type, you can follow best practices to create effective posts. The anatomy of high-performing sponsored content consists of: Addressing your target audience: You don’t have to directly mention your audience, but a slight reference to them can help capture their interest.
Writing strong copy: Put yourself in your audience’s shoes by highlighting benefits or pain points they care about. What’s in it for your audience? Why should they be interested? The same applies to video scripts.
Balanced design, visuals and colors: Make sure your sponsored post catches your audience’s eye while being true to your brand and the creator’s identity.
A call-to-action: This is how you generate conversions. If you don’t tell your audience what action to take next, you’re losing opportunities. Decide if you’re working with Influencers
Sponsored content doesn’t have to be paid partnerships. But influencers are a highly effective way to expand your reach and build trust. They’re experts in their niche with an engaged, loyal audience. So, if you partner with them to generate sponsored content, it’s likely some of that trust is going to rub off on you.
Here’s what you need to have in mind for your influencer marketing efforts: Find an influencer that belongs to the same niche you’re targeting. This ensures the influencer aligns with your target audience.
Review your marketing budget to choose the right influencer for you. Influencer rates vary across platforms. But the more influence and followers they have, the more expensive their services will likely be.
Make sure the influencer understands the message you want to transmit. You don’t want them to post something that doesn’t align with your brand values. Give clear directions but leave room for collaboration. Influencers are also content creators that want to stay true to their audience. Use tools to look for influencers or do your own research on social media. They’ll usually have their contact info for paid collaborations on their profile.
Instagram sponsored posts
Sponsored posts on Instagram enable you to promote a post from your business profile or partner with an influencer for a paid sponsorship. Additionally, you can promote Instagram story ads.
Instagram sponsored posts have a “Sponsored” tag below your brand name and call-to-action buttons like “Shop now”, “Learn more” or “Sign up”.
This is what a promoted post on Instagram looks like: For paid partnerships, sponsored posts on Instagram have a “Paid partnership” tag under the influencer’s name, and sometimes also lists your brand’s name.
This is what a paid partnership on Instagram looks like: How to create a sponsored post on Instagram
To create a promoted post on Instagram, you’ll need to boost an existing post: Go to your profile and select the post you want to promote.
Press the Boost post button.
Select your goal (whether that be more profile visits, website visits or messages).
Choose your target audience (it can be automatic or you can create your own).
Set your Budget and Duration.
Pay and you’re done. To manage your Instagram advertising efforts and see how your sponsored post is performing, go to your profile, select your post and press on View insights or Ad insights. From there, you can view your engagement and goal metrics.
With paid partnerships, the influencer will create and post the content. It’s up to you to approve the influencer as a content creator associated with your brand. To achieve this, you: Go to your Settings and press Business.
Select Branded content and then Approve content creators.
Enter the username of the influencer you’re working with.
Press the Approve button that’s next to their username. With your approval, the influencer will be able to tag you as a business partner in their sponsored post. And you’ll be able to see the reach and engagement metrics from the influencer’s post.
Facebook promoted posts
Facebook only gives you the option to do promoted posts (no influencers here).
Facebook promoted posts have a “Sponsored” tag below the name of your brand and include a call-to-action button that can be “Shop now”, “Learn more” or “Sign up”.
This is what Facebook promoted posts look like: How to create a promoted post on Facebook
These are the steps to create a promoted post on Facebook: Go to your Facebook page.
Select the post that you want to promote and press Boost post.
Choose a campaign goal based on the stages of Awareness, Consideration or Conversions.
Select a recommended audience or create your own custom audience.
Enter your Budget and Duration of the campaign.
Pay and boost your post. To view the results of your boosted post, you can go to your Facebook page, select Ad Center, choose your boosted post and press the View results option. The Ad Center lets you track all your paid posts, so you can see the performance of your entire Facebook advertising strategy.
TikTok sponsored posts
Sponsored TikTok posts have both promoted posts and paid partnerships as options for your TikTok ads.
Much like the others, a “Sponsored” tag appears below your brand’s name and the captions, along with a CTA button.
Here’s what promoted TikTok posts look like: TikTok sponsored posts have a “Paid partnership” tag under the influencer’s username and captions.
Here’s what paid sponsorships on TikTok look like: How to create a sponsored post on TikTok
Sponsored posts are just one of the many ways you can make money on TikTok. Since TikTok users are 1.4x more likely to research brands or products on the platform, these types of posts can be especially effective.
Here’s how you create promoted TikTok posts, assuming you already created the sponsored content and posted it on your account: Go to your Profile and tap on the three-line menu.
Select Creator tools and then Promote.
Pick the TikTok video you want to promote.
Choose your goal: more video views, website visits, followers, messages or profile views.
Choose your audience (it can be a default or custom audience).
Set your Budget and Duration.
Pay and start your promotion. To monitor your post’s performance, go to your Profile, tap on the three-line menu, select Creator tools and check your Analytics.
On the paid partnership side, you can contact a TikTok influencer to collaborate with you by following these steps: Log into the TikTok Creator Marketplace.
Click on Explore and use the filter to find TikTok creators that you want to reach out to.
Select Create campaign and fill in your campaign details.
Click on Upload Message to initiate contact with your chosen TikTok creators or influencers. Later on, when you reach an agreement with an influencer and the sponsored TikTok post is live, you can check how your post is doing. For this, log into your TikTok Creator Marketplace account and click on Reporting to see your Campaigns, Views and Engagement rate.
LinkedIn promoted posts
For LinkedIn promoted posts, the format remains similar, with a predominant “Promoted” tag along with a CTA. How to create a promoted post on LinkedIn
These are the steps you need to follow to create a LinkedIn ad: Sign in to the LinkedIn Campaign Manager.
Select an objective from Awareness, Consideration or Conversions.
Build your audience by selecting multiple attributes.
Choose an Ad format.
Set a Budget and a Schedule. To manage the results of your sponsored content, go back to your LinkedIn Campaign Manager and click on the Performance Chart to see clicks, impressions, conversions, leads, the average cost per lead, etc. You can also click on Demographics and display information like job title, company, company size, location, country and more information about the people who have interacted with your ad.
Twitter promoted Tweets
Twitter promoted posts have a “Promoted” tag at the bottom left with a little arrow pointing upwards. Twitter doesn’t have defined CTA buttons, but once you press the ad, it redirects you to the associated landing page. How to create promoted Tweets
This is how you create promoted Tweets for your Twitter advertising campaign: Go to Twitter’s ad platform.
Input your Country/Region and Time zone.
Choose your objective: Reach, Engagement, Followers or Website traffic.
Write your ad text and add media.
Select the demographics of your audience.
Add targeting features like keywords your audience uses, followers of similar accounts and even their operating system.
Set a Budget and Schedule.
Add your payment method and launch your campaign. To monitor the performance of your promoted Tweets, go to Twitter’s ad platform once again and click on Analytics. Then select Tweet activity to see the impressions, engagement, engagement rate, likes and other metrics for your Top and Promoted Tweets.
Boost your presence with sponsored content
Now that you leveled up your sponsored content knowledge, it’s time to explore how sponsored posts fit into your social media strategy.
As you test sponsored posts and learn what works best for you, also consider how they can be a part of your larger creator marketing strategy. Working with creators has become a must, so check out our article to learn how you should be integrating creators into your social strategy. Source link

El metaverso es la nueva frontera de Internet y las marcas populares están aprovechando esta tecnología en evolución. Una vez que las empresas finalmente entiendan qué es el metaverso, ¿cómo pueden destacarse entre los muchos multiversos de metaversos (intente decir eso dos veces rápido)?
En este artículo, discutiremos cómo las principales marcas se están acercando a las activaciones de marca del metaverso y las industrias que están dando los mayores pasos. También le daremos una lista de ejemplos de metaversos en todas las industrias para ayudarlo a inspirar su estrategia.
Activaciones de marca Metaverse: cómo se ven hoy
Hay muchas formas en que las marcas pueden unirse al metaverso, pero la mayoría de las activaciones de marca del metaverso involucran una o más de las siguientes tecnologías: Entornos virtuales e inmersivos a través de plataformas de metaverso como Roblox o Decentraland
Mini juegos
Experiencias de realidad aumentada y/o virtual
Tokens no fungibles (NFT) y otras criptomonedas
códigos QR Esta no es una lista completa, pero son los más comunes. Las mejores marcas utilizan estas tecnologías para llevar a cabo el marketing phygital. Phygital marketing combina tácticas digitales y físicas para crear experiencias únicas para los consumidores.
Por ejemplo, la campaña de la Copa Mundial de la FIFA de Frito-Lay aprovechó el metaverso para una experiencia phygital. Los consumidores escanean un código QR en una bolsa de bocadillos para unirse al desafío Pass the Ball y tener la oportunidad de ganar premios, incluido un NFT. Después de escanear el código, se solicita a los usuarios que se tomen una selfie, que se coloca en un balón de fútbol digital. Celebramos la Copa Mundial de la FIFA 2022™ con el «desafío Pasa el balón». ¡Los fanáticos de los EE. UU. pueden comprar productos Frito-Lay de la Copa Mundial de la FIFA especialmente marcados para tener la oportunidad de ganar un viaje a la final de la Copa Mundial! Fecha límite para participar en el Gran Premio para mayores de 18 años: 10/11/22. Más detalles abajo 👇🏽 pic.twitter.com/pVAV7QjHQE
— Frito-Lay (@Fritolay) 25 de octubre de 2022 Algunas empresas también están considerando trabajar en el metaverso, utilizando tecnología de realidad virtual para la participación de los empleados y reuniones para trabajadores remotos.
Industrias que avanzan a pasos agigantados en el metaverso Al igual que con cualquier nueva innovación tecnológica, hay usuarios pioneros que avanzan a pasos agigantados en el metaverso. Aquí hay algunas industrias que ya están dejando su huella.
Bienes raíces
En el metaverso, los aficionados a los bienes raíces intercambian criptomonedas. Las personas compran y venden propiedades en plataformas de metaverso, incluidas Decentraland y Sandbox, que es la plataforma de bienes raíces de metaverso más grande. Algunas parcelas incluso se venden por millones de dólares.
EveryRealm, un inversionista de bienes raíces metaverso y una firma de asesoría, pagó $ 4.3 millones por un terreno en Sandbox para desarrollar Fanasty Islands, una colección de 100 villas en islas privadas únicas.
Moda
Con una cultura creativa y con visión de futuro, no sorprende que el mundo de la moda fuera una de las primeras industrias en adoptar el metaverso. Marcas de moda de lujo como Gucci y Dolce & Gabbana han lanzado ropa digital exclusiva y NFT para establecerse como pioneros en el metaverso. Incluso las marcas del mercado masivo como Pacsun han realizado una gran inversión para conectarse con audiencias en el metaverso.
Pacsun inició su temporada de marketing navideño con la campaña PacVerse. PacVerse sigue el éxito de la presencia de las marcas dentro de PACWORLD en Roblox y Pacsun the Game, que se lanzó a principios de 2022. La marca amplió las experiencias en PACWORLD con un toque navideño, ofreciendo funciones como una tienda de regalos. Las experiencias de la vida real incluyen iniciativas en la tienda y una proyección en la azotea en Los Ángeles. La campaña holística se extendió por todos los canales sociales y digitales de Pacsun, incluido contenido exclusivo en YouTube, Instagram, Snapchat y Discord. La campaña también se basa en el marketing de creadores, aprovechando a Brooke Monk, Mathieu Simoneau y la influenciadora virtual Miquela.
Luego están las organizaciones autónomas de descentralización como Metaverse Fashion Council (MFC) que organizan activamente eventos y cultivan redes profesionales para el metaverso. MFC fundó y organizó la primera Metaverse Fashion Week.
Venta minorista
Los grandes minoristas también han creado activaciones de marca de metaverso. Macy’s creó una versión virtual de su desfile anual del Día de Acción de Gracias. El evento contó con cinco galerías de proyectos de NFT y permitió a los usuarios votar por un NFT de globos de desfile, que se convertirá en uno físico en el evento del próximo año. Target realizó varias activaciones de metaverso en 2022. En junio, organizaron una activación del mes del Orgullo para celebrar y amplificar las voces LBGTQIA+. En octubre, trajeron el #GothTarget viral al metaverso a través de Meta Horizon Worlds para celebrar la temporada espeluznante. El minorista también permite a los usuarios visualizar la decoración y los muebles del hogar en sus hogares con una función de realidad virtual en su aplicación de compras.
Alcohol
Miller Lite se convirtió en la primera marca en crear una barra en el metaverso, pero otras marcas en la industria del alcohol están ayudando a las personas a disfrutar de una bebida fría en este espacio digital emergente.
Corona aprovechó la nostalgia por su campaña de marketing navideña de 2022 al centrar su icónico anuncio navideño de 1990, «O’Tannenpalm» (abajo). La experiencia virtual O’Tannenpalm Tree Lot ofrece a los usuarios la oportunidad de explorar un país de las maravillas navideñas con el tema de Corona utilizando la realidad aumentada. Por ejemplo, los usuarios pueden colocar una palmera navideña virtual en sus propios espacios, junto con varias funciones interactivas. La marca de cerveza también planea organizar sorteos.
Pero esta no es la única experiencia AR que Corona ha ofrecido. El año pasado, lanzaron Plastic Reality para mostrar huellas de plástico y consejos de sostenibilidad.
Música y Entretenimiento
Al igual que la industria de la moda, la industria de la música y el entretenimiento fue una de las primeras en adoptar el marketing de metaverso. Artistas populares como Ariana Grande y Megan thee Stallion han organizado conciertos en el metaverso.
IHeartMedia planea organizar varios eventos en su escenario de conciertos de metaverso. La compañía de medios inició el lanzamiento de IHeartLand con una actuación en dos partes del cantante nominado al Grammy Charlie Puth, seguida de una fiesta de lanzamiento del álbum en la vida real. Más allá de los conciertos, los usuarios pueden tomar selfies en una alfombra roja y jugar minijuegos.
Ejemplos de metaverso: expansión a través de líneas industriales
La cultura con visión de futuro de la industria de la moda y los juegos ha permitido a los líderes de las redes sociales y a los especialistas en marketing liderar el camino para las activaciones de marca en el metaverso. Sin embargo, existe la oportunidad de que otras industrias también ingresen al metaverso.
Aquí hay algunos ejemplos de metaverso de marcas en varias industrias:
1. Alimentos: Alimentos McCain
McCain Foods se asoció con Roblox y Bored & Hungry para lanzar Regen Fries como parte de la iniciativa #SaveOurSocial. El objetivo es educar e involucrar a los consumidores más jóvenes sobre la agricultura regenerativa y los problemas que enfrenta la comunidad agrícola.
Con Roblox, el fabricante de papas creó el juego Farms of the Future, que permite a los jugadores cultivar papas utilizando métodos de agricultura regenerativa. Cuando los jugadores aplican métodos regenerativos como plantar cultivos de cobertura o pastoreo rotativo, son recompensados ​​en el juego. Bored & Hungry es el primer grupo de restaurantes respaldado por NFT del mundo y proporcionó la parte de la vida real de la activación. En octubre y noviembre de 2022, el restaurante sirvió Regen Fries en su ubicación insignia, junto con varias tiendas temporales en Londres y Toronto. Estas ventanas emergentes de papas por tiempo limitado sirven como un ejemplo de cómo las marcas pueden fusionar experiencias de la vida real con el metaverso. 🟢 TODOS LOS SISTEMAS VERDE 🟢
¡Presentamos REGEN FRIES, las primeras papas fritas cultivadas de manera sostenible en el mundo presentadas por McCain Foods! Ven para ser el primero en probarlos durante todo noviembre.
Presentando:🥔 Exclusivas nuevas salsas para mojar REGEN FRIES🍟 Empaquetado y merchandising de edición limitada pic.twitter.com/VoqUTgClit
— Aburrido y Hambriento | Hogar de la mejor hamburguesa de Estados Unidos (@BorednHungry) 28 de octubre de 2022 2. Deportes: NFL
La NFL y su socio a largo plazo Visa crearon NFL Zone, un destino dentro de Fornite Creative, un juego sandbox. NFL Zone presenta dos minijuegos basados ​​en experiencias virtuales de chupar rueda y otras actividades populares de Fortnite. Como patrocinador oficial de la NFL, Visa tiene un estadio virtual en el juego.
La NFL tiene planes para lanzar una serie de contenido con varios creadores de deportes y juegos. La liga también planea aprovechar los seguidores de los jugadores de la NFL en las redes sociales para aumentar la conciencia.
NFL Zone es una de las muchas actividades de metaverso que ha adoptado la liga. El objetivo de esta activación es crear un centro social para interactuar con Gen-Zers y nutrir a una nueva generación de fanáticos del fútbol, ​​un grupo demográfico que la liga a menudo ha tenido problemas para atraer.
3. Finanzas: Mastercard
Mastercard realizó una campaña multicanal con Black Panther: Wakanda Forever de Marvel Studios para destacar a los propietarios de pequeñas empresas propiedad de personas de raza negra. Lanzaron una experiencia inmersiva a través de Meta Horizon Worlds para conectar a los consumidores con las pequeñas empresas a través de actividades diseñadas para dar vida a las historias de sus marcas. Esta activación se basa en los esfuerzos anteriores de diversidad, equidad e inclusión de Mastercard, incluida la Iniciativa Strivers, una plataforma dedicada a apoyar a las empresas propiedad de mujeres negras.
4. Calzado: Snap x New Balance
Snap y New Balance lanzaron una lente que utiliza el reconocimiento de voz y la realidad aumentada para brindar recomendaciones de regalos, desde calzado hasta accesorios. Holiday Gifting Concierge Lens tiene varios modos para que los usuarios los exploren. En el modo de visión del mundo, los usuarios experimentan un desempaquetado de AR que muestra una recomendación.
Aunque no puede hacer clic en un enlace mientras usa la lente, si va al perfil de Snapchat de New Balance y va a «Comprar», los usuarios pueden ver los artículos en venta y recibir un enlace a su sitio web para comprar.
Aprenda de las marcas en el metaverso
Hay dos conclusiones clave para las marcas que exploran la estrategia del metaverso de cara al 2023:
1) Priorizar la accesibilidad
Incluso cuando se dirija a audiencias de nicho, trate de evitar requisitos complejos para unirse a la activación de la marca, como la criptomoneda o la tecnología blockchain. Desea que una amplia gama de consumidores se sientan obligados a interactuar o jugar.
2) Considere una experiencia de realidad mixta
Lo que hace que el marketing phygital sea atractivo es la capacidad de ofrecer oportunidades únicas o beneficios que normalmente no estarían disponibles. Considere cómo su marca puede fusionar lo digital y lo físico.
Aprenda a crear estas experiencias destacadas con nuestra guía sobre cómo unirse al metaverso. Source link