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What does it take to build brand awareness?
In the old days, a steady drumbeat of messaging across a few audience-preferred channels might have done the trick. Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough—chicken sandwiches.
Building a memorable brand takes some big swings but you have to walk before you can run. To help, we’re breaking down the why and how behind driving and measuring brand awareness.
What is brand awareness?
Brand awareness is the extent to which audiences are familiar with your brand and its product or services. It is the bedrock of your sales funnel. After all, you need to be able to recognize a brand to trust and buy from it.
A high level of brand awareness is the competitive edge that keeps a business top of mind for consumers. Brands with high levels of consumer recognition can even become synonymous with their product. For example, when someone needs to fix a permanent writing mistake, they’re usually not asking for “correction fluid”; they’re asking for Wite-Out.
Of course, achieving that level of brand recognition is a lofty goal. Our advice? Start where you are. Focus on building awareness within targeted audiences and grow from there.
Why is brand awareness important?
Every customer journey begins with the same step. That step is brand awareness.
Source: Marketoonist
Jokes aside, your brand awareness strategy will set the tone for a person’s entire experience with your brand. Start things out on the right foot, and you could be sowing the seeds for your next crop of brand advocates.
If that’s not enough, don’t worry—it’s not even the best part.
As your brand awareness strategy matures, you’ll soon find that the most effective awareness drivers don’t come from your official brand channels: they come from your fans. Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands Combine positive brand sentiment with high brand recognition and you get fans. Fans beget more fans. Brand awareness truly is the gift that keeps on giving.
How to measure brand awareness
Connecting brand awareness to ROI can feel like trying to explain how to get from Chicago to San Francisco by foot. Sure, it’s doable but it’s pretty complicated.
The classic marketing funnel looks straightforward but in reality, every customer journey is different and some can be much longer than others. Trying to track and assign value to every interaction between awareness and purchase simply isn’t the best use of anyone’s time.
Just because you can’t put an exact dollar value on your awareness efforts doesn’t mean they should go untracked. There are actually quite a few ways to track your efforts as you pilot new awareness strategies. Here are some of our favorites that you can try.
Brand surveys
Brand surveys are routine (often biannual) surveys that assess what an audience thinks and feels about your brand. Data from brand surveys can be used to track brand perception over time, providing businesses with the insights needed to shape their company’s image in the right direction.
Unfortunately, these surveys take weeks (if not months) to design and distribute. If you want more timely data, you’ll want to supplement a brand survey with the following options.
Website traffic
Tracking month-over-month differences in web traffic isn’t an exact measurement of brand awareness. However, it’s much easier to connect web traffic to ROI making it a management-preferred reporting metric.
As you test out new brand awareness tactics, use Google Analytics to see how those changes impact growth in new users. That will give you a rough estimate of how your efforts translated to site traffic.
Social listening
Every day, people turn to social to rant and rave about the companies they love—and the ones they don’t. The right social listening tool can help you synthesize that chatter into timely, actionable brand insights. If you use Sprout’s social listening tool, here are just a few of the metrics you can pull to understand how conversations are trending around your brand: Total message volume tracks the total amount of messages shared around your brand.
Sentiment summary measures how people are feeling about your brand and whether or not it’s trending positively.
Share of voice compares your brand’s market share on social to its top competitors. 12 proven strategies to increase brand awareness with social media
Social is a go-to channel for raising brand awareness. But how do you become a familiar face within your followers’ feeds versus someone they just scroll past?
There’s no one correct answer to that question. The truth is, the options are as limitless as your creativity. If you want to use social media for brand awareness, use these 12 ideas to jumpstart your efforts. From fine-tuning your profile to experimenting with your content, any combination of these tips will help you rise above the noise.
1. Give your social presence some personality
First things first: your social media presence shouldn’t look like everyone else’s.
One of the most persistent social media marketing myths is that only certain industries can have a “fun” social presence. Fast food, retail, sports—those brands can get experimental. Everyone else has to play it safe.
That couldn’t be more wrong.
If you don’t believe me, just take a look at the Oklahoma Department of Wildlife Conservation’s social strategy. Side effects include
-rough hair-dry skin -broken friendships -crop and habitat damage
— Oklahoma Department of Wildlife Conservation (@OKWildlifeDept) October 13, 2022 It would be easy for them to just share some cute animal pictures every now and then. However, it’s their off-the-wall personality that’s made them so endearing to followers.
And “personal” is the keyword here. Followers want to see more than promos and links: they want personal, human-centric content. Maybe that’s why the “man on the street” style interviews are exploding on TikTok. The social team at Triple Whale took notice of the trend and made it work for their brand. Now, they’ve amassed over 2 million views on TikTok.
Marketers are told time and time again to create “unique” content. It might sound corny, but the person behind your social presence represents a one-of-a-kind voice.
Before you hit “post,” make a point to ask yourself: “Does this sound like something a bot would say?”
2. Fine-tune your profiles
Recognition is a key element of building brand awareness.
When followers glance at your social profiles, they should be able to understand the basics of your brand, its purpose and its personality.
From social bios to profile images, how you set up your profile determines whether or not people recognize you. For example, check out how Hinge has their Twitter profile set up. Brands only get a few seconds to grab someone’s attention and tell a quick story. By using their cover photo as a chance to reinforce their purpose and tagline, Hinge gets their message across quickly.
If you can’t sum up your brand ethos in a few characters and 1500×500 pixels, don’t worry. A clean, well-optimized profile and photo are enough to establish your brand with new audiences.
3. Make your posts pop
Here’s a common thread between most of our brand awareness tips: a bit of creativity can score you major brownie points with followers.
For example, check out how Bloom Nutrition makes use of their signature pink and green across a variety of post formats on Instagram.
This visual content strategy reinforces their brand regardless of whether or not a user actually watches their videos in full.
Don’t have eye-popping images featuring your products? No problem. The principle of making your posts pop rings true in content marketing, too.
Notice how Sprout’s blog posts are all coupled with these colorful illustrations instead of generic stock photos? Or how brands like Hubspot couple important announcements with graphics instead of just using text? Anything you can do aesthetically to make your posts stand out is a point in your favor. Even if you’re not a design master, there are plenty of social media post templates to help you whip up some eye-catching imagery.
4. Collaborate with other brands
You know what they say: Teamwork makes the dream work. When brands collaborate on new releases or campaign ideas, both parties get a chance to introduce themselves to new audiences.
Both co-marketing and co-branding campaigns bring engagement from the jump. Not only that, but collaboration is a surefire way to make positive impressions on other players in your industry. Keep an eye out for strategic partnerships as you watch over your industry’s content landscape. You never know who could be the best fit for your dream team.
5. Harness the power of hashtags
Do hashtags work anymore? According to 72% of our LinkedIn community, the answer is yes. Every now and then a viral hot take will try to force hashtagging into an early grave. Fret not, my fellow marketers, the hashtag is alive and well. If you’re choosing relevant, brand-applicable hashtags, they’re a surefire way to increase impressions on your posts.
When choosing which hashtags to include in your posts, consider both the network you’re posting on and the trends that are driving conversations at the moment. Take this Halloween-themed TikTok from Heinz, for example: This video uses two different hashtag strategies. First, they came up with a hashtag campaign (#VegetarianVampire) to introduce their new spooky season character. Then, they used a hashtag that’s almost constantly trending on TikTok (#WhatIEatInADay) to push the video to a wider audience. These hashtags work together to establish and amplify the Heinz brand.
6. Take it to the comments
As more networks experiment with algorithmically ranked comment sections, marketers are gaining new territory to make their brands known. Take this viral content series from creator Emily Zugay. Her hilarious redesigns of famous logos had brands rushing to her comments for their turn in the spotlight. The top comments on her most popular post have over a hundred thousand likes each. On top of that, this video has been liked over 6 million times. That’s some seriously valuable brand exposure for every brand that’s secured a top spot in the comment section.
As you scroll through your social feed, keep an eye out for viral posts that relate to your brand or industry. When it comes to brand awareness, there’s no shame in riding on coattails.
7. Repurpose your content
If you’re like most marketers, you’re probably trying to boost brand awareness across multiple networks.
In that case, it’s important to repurpose your content to fit in with the best practices of each platform. After all, what works best on Instagram might not be prime for Facebook or Twitter.
Check out these two posts from You Need a Budget to see what we mean. Hey Nashville, YNABers! Busy this weekend? 😉 We’d love to see you at our first ever YNAB Gathering!! 🥳We’ll have special guests, games, prizes and swag! Oh, and did I mention it’s free to attend? 🤩 Tickets are limited so don’t wait to claim yours!https://t.co/Y4pZUkd0cZ
— You Need A Budget (@ynab) October 13, 2022 Both posts drive to the same call to action. However, the Tweet is much shorter and to the point. The Facebook post, on the other hand, relies on an eye-catching visual and emojis to stand out in newsfeeds.
It just goes to show that one-size-fits-all content and captions aren’t going to win your brand much attention.
Photos. Videos. Blogs. Your stuff. Other people’s stuff.
To keep your feed from growing stale, you should always have new social media ideas on the back burner to keep your feed fresh.
8. Share a distinct point of view
Stats. Case studies. Surveys.
If your brand is conducting any sort of original research, it can be a huge authority booster that does wonders for brand awareness, too. And if you’re not in a position where such research is possible, don’t panic.
Consider how you can comment on industry trends and happenings from your point of view. For example, our social team put their own spin on third-party data from AdWeek by adding a specific call to action for B2B marketers. The takeaway here is that you should be contributing to the ongoing conversation of your industry at large versus just sitting on the sidelines.
9. Experiment with social copy
We’ve talked a lot about visuals, but text is yet another opportunity to showcase your brand’s social persona. Use your copy to pique people’s interest and encourage engagement, giving a sort of taste to readers before they click through.
You can look to The Cut for inspiration on this one. Their Tweets always pair perfectly with article link previews, creating a post you can’t help but click. Fashion month may have finally come to an end this week, but we’ve already got a different sort of street style to look forward to: Carrie Bradshaw and the girls are back https://t.co/NXY5uYpWXr
— The Cut (@TheCut) October 16, 2022 Don’t count out the power of a well-crafted text post. Once you find your brand voice, it can be a prime opportunity for connecting with followers and letting them know exactly who you are.
10. Use social as a teaching tool
Educational and “how-to” content is widely sought after on just about every social network. We surveyed consumers for The Sprout Social Index™ 2022 and found that the top two types of content they like to see from brands are posts that highlight a product or service and real customer demos. Posting such content regularly positions you both as a positive resource and a thought leader. The more opportunities to show off your brand’s product or know-how, the better.
11. Partner with creators
The creator economy is thriving. A new crop of trendsetters and thought leaders rises up every other week. No matter what industry you work in, there’s probably a social media content creator making waves with your target audience. That’s probably why marketers rank connecting with new audiences as the second most popular reason for collaborating with creators. When you think about it, it’s kind of like the online equivalent of getting introduced to someone through a mutual friend.
12. Show up consistently
Finally, consider that nobody can truly be aware of your brand if you don’t post consistently.
According to The Sprout Social Index, 74% of consumers think brands should post 1-2 times per day. To help you save time and to make the process of showing up easier, having a scheduling tool such as Sprout on deck can be a game-changer. The more ground you and your brand can cover, the better. It all comes down to having a specific strategy which makes the most out of the time you spend on social media.
And with that, we conclude our list!
Take your brand awareness strategy to the next level
Building buzz around your brand takes an eye for both experimentation and data. Try new things, report on what works, rinse, repeat.
And when the workload gets too high, try automating some of your routine responsibilities. Sprout’s scheduling and analytics tools can remove bulky, manual processes from your day-to-day so you can focus on creating new brand awareness strategies that gain and retain loyal followers.
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Marketers are expected to juggle multiple social profiles and keep them up-to-date with fresh posts. It’s tough. Your followers are hungry for new content and you’re expected to deliver consistently. But when you constantly recycle the same posts again and again, your social feeds start to feel like Groundhog Day.
That’s why brands need to have multiple social media ideas in their back pocket. Below we’ve broken down 23 social media ideas for brands both big and small. Each of these types of posts is fair game for those looking to keep their social feeds from growing stale.
If you’re already in a content rut, or just want some new ideas, download our content strategy checklist—this piece walks you through how to identify the issues and start producing creative, high-performing content. 1. Plan social media posts for every day of the week
Want to make your social feed feels more like an event versus a laundry list of random posts?
Start a series for each weekday to create an opportunity to interact with your fans and followers on a regular basis. By providing relevant content at a consistent clip, you can build a habit among your audience to look forward to seeing specific content from your brand.
A regular schedule shows your community what to expect and even offers something to look forward to. Plus, it gives your team a template to follow, so it’s relatively quick and easy to produce.
You can use Sprout’s best times to post tool to help you identify the right time to publish your content too.
Here are a few social media posts ideas to fill up your content calendar from Monday to Sunday:
What to post on social media on a Monday
Help your followers start the week on a high note with some Monday inspiration. You can share a motivational quote or video that’s relevant to your audience.
For example, on our Sprout Social Instagram, we published a Stories series called Sproutouts. Every Monday, we would share inspiration and helpful social media content for the week ahead. You can also post an aesthetically pleasing photo or video. Basically, use Monday content to share something positive!
What to post on a Tuesday
Tuesday is for #TransformationTuesday. Post a before-and-after photo or video to show how your brand helped a customer transform. This idea is great for salons, personal trainers, contractors and other industries that provide a service, but almost any brand could implement it if you think outside the box.
For instance, the Sheldrick Wildlife Trust posted the journey of a orphan warthog: This time last year, tiny orphan buffalo Mkubwa was babysitting even tinier orphan warthog Scooter. Now Scooter has her own adopted mini-me to take care of, in the form of Sprite, while Mkubwa is evidently seeking an office-based role at our Field HQ! #TransformationTuesday pic.twitter.com/Df674AKicj
— Sheldrick Wildlife Trust (@SheldrickTrust) October 18, 2022 What to post on a Wednesday
Everyone loves some good hump day content. Think of Wednesdays as an opportunity to provide a mid-week social pick-me-up.
What to post on a Thursday
Use Thursdays to inform and educate your audience with helpful tips and tricks. This content can focus on your brand, but you can also offer general advice that’s relevant to your industry. What to post on a Friday
Bookend the work week with engaging posts. The weekend is near, so give your followers the opportunity to interact with some fun content. Include a call to action in your caption or a sticker on your Instagram to get your audience engaged.
What to post on a Saturday
Staying on the weekend trend, use Saturday to post light-hearted, entertaining content. Show how your brand can help customers enjoy their weekend by showing product imagery or sharing how your social team enjoys their time off.
What to post on a Sunday
#SelfcareSunday is a popular hashtag for good reason. Help your customers relax, unwind and reflect before the week ahead by sharing inspirational content like a quote or a link to a resource. 2. Ask your audience questions
Asking your audience questions is a surefire way to boost your engagement. An example of a popular Instagram post idea is using question stickers in Stories. You can also ask a question in a caption, like Crumbl Cookies did below–anything is fair game. 3. Share influencer content
Consider working with influencers to create sponsored or collaborative content. But how do you find the right influencers for your brand? Authenticity is the second most important qualification for creators working with brands, according to The Sprout Social Index™, so focus on influencers who share a similar audience with your brand.
Also, if you find any videos that mention your brand from influencers, ask permission to re-share the content on your brand’s profile. It’s a quick and easy way to show your audience who else enjoys your brand.
4. Support a cause
Demonstrate your brand values by posting your support for a cause. For example, the North Face posted this Tweet about their 15-year-long partnership with several breast cancer prevention organizations: For over 15 years, we’ve partnered with Boarding for Breast Cancer (B4BC) and Breast Cancer Prevention Partners (BCPP).
Our Explore Fund proudly supports their work for wellness and recovery outdoors.
— The North Face (@thenorthface) October 12, 2022 The tweet also shares a link to their Pink Ribbon Collection, which is supported by North Face’s Explore fund. Showing support online is a great way to help build your brand authenticity, so don’t shy away from the causes that are important to your business.
5. Run a contest or giveaway
People can’t resist the power of free stuff. Social media contests are one of the most impactful social media activities when it comes to potential engagement from followers.
According to data from HubSpot, sweepstakes are the most popular type of contest and brands gain an average of 17,500 new followers when they use them.
Crazy, right? But when you look at how much love posts like this one from Crumbl Cookies receive, those numbers don’t seem so farfetched: Crumbl hosts giveaways frequently, but this post is unique because the cookie brand offered a larger giveaway to celebrate earning three million followers.
But you don’t have to have such a big follower count to run a contest. And you don’t need a third-party solution or service either—all you need is a combination of the following: Something to give away. Ideally, the prize for your contest should somehow be related to your brand (think: free products or a membership). Big-ticket, unrelated items tend to attract freebie-seekers that won’t translate into long-term followers.
Terms and conditions. To cover yourself legally, terms and conditions are a must for your contest. This template from Shortstack can clue you in on exactly what you need. Additionally, these points will make your contest seem legitimate and not like a potential scam.
A point of contact. On your terms and conditions page, make sure to leave an email address where people can get in touch with questions or concerns.
A way to enter. Whether it’s through user-generated content or a branded hashtag, asking followers to post about your brand is the best way to encourage entries. After all, the purpose of a giveaway is brand awareness, not just to give away free stuff. Oh, and hashtags are by far the simplest means of keeping track of who entered your contest for free. You can use social media management tools like Sprout to help you monitor and identify all the posts with your branded hashtag.
You don’t need to run contests week after week to reap the rewards. Contests can spike your follower count and engagement, but they’re also a great social media idea for campaigns you’re looking to enhance, such as new product launches.
6. Host an AMA
An ask me anything (AMA) series represents an awesome opportunity to educate and engage with your followers. AMA’s are essentially Q&A sessions where you get to share your knowledge, experiences and insight.
From sharing success stories to personal challenges, such sessions can be compelling for audiences and brands alike. Your audience will appreciate the insight, but also consider how an AMA ticks the following boxes for brands: You get to show off your personal side, showcasing the face behind the curtain of your business.
You raise awareness for your brand without being pushy or salesy about it.
You learn more about the concerns and interests of your audience. If you have a large team, you can encourage each member to conduct their own AMA over time to give a sort of big-picture view of your brand.
7. Conduct a social media takeover
Sometimes refreshing your social feeds means letting someone else take over.
Takeovers put the reins of your social accounts in someone else’s hands, usually for 24 hours.
Handing off your social presence to an influencer or celebrity with a massive, active audience is a prime way to get your brand in front of some new faces and inject a new voice into your account if you’re running short on social media post ideas. You can also let someone else in your company take over your account to give your feed some flavor.
Consider business partners and industry relationships that could be good candidates for a takeover. The purpose of a takeover is to get exposure, so ideally choose someone whose audience demographic is relevant to your own.
8. Share, pin, retweet and regram
Don’t be afraid to let your fans, followers and peers do the talking.
Remember, not all of the content on your social feed has to be your own—in fact, it shouldn’t be. Promoting other relevant brands, articles and photos from your followers is a great approach that shows you’re part of your industry’s conversation.
For example, Sprout recently shared a New York Times article about how Gen Z uses TikTok as a search engine because it’s relevant to followers curious about the world of marketing and social media. As noted in our guide on the best times to post on social media, brands should strive to follow the 80/20 rule of promotion. That is, your feeds should be made up of 80% entertaining and engaging content and only 20% promotional content. This keeps your feed from feeling like a sales pitch.
If nothing else, a regram or Retweet is quick and easy. Lean on user-generated content and add a new caption when you repost like Mejuri did in this TikTok: 9. Create short-form video clips
Video content strategy has become a must for modern brands. Unfortunately, many see the investment in video as being too complicated, expensive or out of their reach.
The Sprout Social Index reports short-form video as the most engaging type of in-feed content. Consumers also find short-form videos 2.5x more engaging than long-form ones.
With stats like that, brands should give some serious thought to creative social media ideas that incorporate video.
Of course, short-form video clips are the bread and butter of TikTok and Instagram Reels, but they’re also perfect for Twitter and Facebook. You can even try out YouTube Shorts. These bite-sized clips usually require minimal editing, can be shot quickly and are prime for sharing.
Here’s a good example from Clinique: Brainstorm short, creative clips to keep your followers entertained.
10. Repurpose your content
Think about the planning, effort and sheer amount of time it takes to create any piece of content. Doesn’t it make sense to squeeze as much as you can out of every blog post or video you make?
For every blog post you write or video you shoot, you should consider additional ideas for promoting it on social media beyond its original format. For example, you can pull a quote from your content and repurpose it into a share-friendly image via Canva.
Or, you can repurpose your YouTube videos into social-specific posts like this: ❓ Social listening can help you answer: 1. What content does our audience want to see?2. How do we stack up against competitors? 3. What does our audience need?4. Who are our influencers?5. How can we manage a crisis? ▶️ Watch the full video: https://t.co/Xcm03kMOeI pic.twitter.com/NdMKpPrqzz
— Sprout Social (@SproutSocial) September 14, 2022 Now, imagine if you repurposed every blog post you wrote or video you published. You’d have a pretty good backlog of shareable content, right?
Repurposing your content not only breathes new life into old or less popular posts, but also keeps your followers from getting bored of the same message shared over and over.
11. Team up with another brand
Co-marketing is a win-win situation. Two brands team up on a campaign or piece of content such as a webinar, ebook or even a special promotion, and each company gets exposure to the other’s audience.
Look for brands to partner with that aren’t competitors but have a similar target audience. For instance, Sprout has partnered with companies like Wistia and Zendesk to create webinars and ebooks.
We also recently partnered with Salesforce:
Social media is the ideal platform for co-marketing campaign ideas because it’s so easy to sync up your efforts.
12. Develop how-tos and tutorials
Blog articles are a good medium to break down step-by-step instructions, but social media can be just as effective. Tasty produces Instagram and TikTok videos of mouth-watering recipes that are broken down into actionable steps. Each video is short and to the point, while remaining comprehensive. When thinking of tutorial topics, keep it to ideas you can explain in about a minute. You can score bonus points if your Instagram caption can also explain all of the necessary steps.
13. Go live
Live video is the third most engaging type of in-feed social content, partly because consumers are looking for authentic, less-produced experiences with brands.
Whether you’re vlogging from your car or conducting a Q&A session, responding to people in real time establishes a more personal connection with your followers.
The best part? You can always repurpose your live video content down the line. For example, we posted a Live on our Instagram: Some people in your audience might not be able to join live, so giving them the option to go back on their own time is a great way to keep them engaged.
14. Give customers the spotlight
What better way to show your customers you appreciate them than giving them a shout-out?
Go beyond retweeting people who mention your brand and start a campaign that really highlights your customers.
For example, you could have a customer of the week program highlighting your most loyal advocates, hooking them up with some swag or a prize.
Sprout highlights customers’ case studies. In addition to showing appreciation for companies that use our software, such studies also provide prospective customers with social media ideas they can employ themselves.
Warby Parker frequently showcases their customers. In this Tweet, the eyewear brand congratulates a customer on their new job and fresh pair of lenses: The more appreciation you show your customers and followers, the more likely they are to share your content and promote your business on your behalf. Plus, showcasing your customers with real, authentic reviews and testimonials proves people enjoy your brand’s products and/or services.
15. Conduct an interview
Serving as an alternative to a traditional Q&A session, social media has made it arguably easier than ever to conduct interviews.
Whether through Twitter or Facebook Live, interviewing a relevant influencer or professional in your industry serves as the perfect combination of education and entertainment. You can ask your followers to submit questions or you can ask questions that would be interesting to your audience.
In this video by Nike, the sportswear brand asked guests who their favorite athletes are: Social interviews are oftentimes informal and off-the-cuff, coming off as authentic to your audience. As an added bonus, you can repurpose your social interviews into podcasts, blog posts and YouTube videos.
16. Make a meme
Brands shouldn’t be afraid to show off their sense of humor.
While marketing with memes isn’t for everyone, social media itself is a breeding ground for humorous images and satire. As evidenced by brands such as Chubbies, there’s certainly a time and place for memes. Keep in mind that memes do have a shelf life. If your audience isn’t privy to humor, memes can come off as cringe-worthy and out of touch. That said, many brands with younger audiences and a heavy social presence could benefit from some lighthearted content.
17. Take advantage of trending topics
Sometimes the best social media ideas come to you when you least expect them.
Trending topics on Twitter and Facebook represent a way for brands to capitalize on topical content. While you have a limited window of opportunity for such content to be relevant, topical posts can score huge numbers.
A less time-sensitive way to stay topical is by referencing a big event that you know is coming. For example, when Rihanna announced her Super Bowl 2023 halftime performance, several brands parodied her original tweet where the pop singer holds a football–like Dairy Queen, who posted a tattooed hand holding a Blizzard: Joining the conversation is important, but avoid political or potentially sensitive topics. There’s nothing worse than dealing with a public relations nightmare because you tried to be clever.
18. Ask followers to tag a friend
An easy way to get more eyes on your social feeds is the mere act of asking.
Tag-a-friend posts encourage responses from your followers and bring new potential followers into the fold. Considering how easy it is to @-mention someone in a comment, tacking on a tag-a-friend request to a post is fairly straightforward. Brands regularly ask followers to tag their friends and family via Instagram.
While you don’t need to ask for tags in each and every post, doing so is a good way to encourage a response from a post that otherwise might not receive much engagement.
19. Run a social-exclusive deal
Although brands shouldn’t push their followers too hard with offers and deals, social media features such as Facebook carousel ads can help you score a financial ROI from your social presence.
You can also promote a sale through your Instagram shop or a Tweet, like Lilly’s Kloset did below: The beauty of running ads within social media is that they’re easy to track. For example, Facebook’s ad platform provides an enormous amount of information in terms of who’s seeing your ads, who’s clicking and how much your clicks are worth. Meanwhile, running exclusive coupon codes on Twitter or Instagram can help you understand what percentage of your followers is willing to spend.
20. Poll your audience
If social media has taught us anything, it’s that people love to share their opinions.
Social media features such as Twitter polls are a one-click way to get a pulse on your followers. This poll from Coca-Cola represents a playful but effective example: Polls don’t need to be a formal affair, nor do they need to be sales-related. Social media represents a conversation, so be willing to listen to your follower’s feedback.
21. Respond to your followers
Social media is conversational, so brands should always be willing to talk back to their followers. Your audience’s time is valuable and taking the time to respond shows your brand cares.
Whether it’s praise, a customer concern or just someone looking to say “Hello,” your responses can speak volumes about your brand. Chick-fil-A regularly responds to their followers, speaking to how much they value customer care.
In this tweet, the fast food brand responds to a family who posted a dinner photo at their local restaurant: Chick-Fil-A for dinner b/c waiting fir my oldest son to get off work. Then off to a local haunted maze like heathens. pic.twitter.com/WuslAMzbQt
— Long “Nemo in Exile” Hoang (@hoanglong100) October 15, 2022 We’re in an era where social customer care is essential, so you can’t afford to go silent on your followers.
22. Go behind the scenes
At their core, brands represent people. Don’t let that personal element of your social feed fall by the wayside.
The Washington Post constantly shows off their office antics, much to the amusement of their followers. In this example, the news publication gives us a look inside a photoshoot for their podcast: Giving your followers a “behind the scenes” look at your company signals authenticity. Got a designated office mascot? Throwing a party? Let your followers see what you see.
23. Share a milestone
Last but not least, brands should be willing to celebrate their success and victories with followers. Featured in a major publication? Reach a sales goal? Stoked about a new hire? Upgraded to a new office?
Let your followers know. Sharing these moments with your audience shows your human side while signaling your brand’s growth. This is also a great B2B social media post idea because you don’t have to rely on an aesthetically pleasing product visual, like on Instagram or TikTok.
Canva used this Tweet to celebrate their newest suite of features: Again, effective social media ideas aren’t just about your product or service. Telling your brand’s story and showing what you’re worth based on your accomplishments can truly cement your company’s status in the eyes of your audience.
Which social media post idea are you going to try next?
Give these social media ideas a shot if you’re tired of posting the same old content. You don’t have to adhere to a single type of content, especially with many options.
Now that you have a bounty of ideas, you can save time by scheduling your posts in advance with tools like Sprout—use our free 30-day trial to explore. Source link

Lo que funciona, y lo que no, cambia rápidamente en marketing. A medida que los consumidores se vuelven más inteligentes y cambian sus prioridades, es posible que los métodos probados y verdaderos para llegar a los consumidores e interactuar con ellos no funcionen tan bien como antes. Para mantenerse a la vanguardia, los especialistas en marketing pueden buscar fuentes de inspiración aparentemente improbables. Entra Megan Thee Stallion.
El artista de rap de Houston lanzó recientemente Bad Bitches Have Bad Days Too, un centro de recursos de salud mental. A primera vista, esta campaña no parece relevante para los especialistas en marketing de marca, a menos que sean administradores de redes sociales que tengan un día particularmente malo. Megan Thee Stallion es un músico, no una marca. En un mundo posterior al CD, su objetivo principal no es vender un producto o servicio. No se siente directamente aplicable a la mayoría de los equipos de marketing.
A pesar de las diferencias obvias en los modelos comerciales, el centro de recursos de salud mental de Megan Thee Stallion es una clase magistral en la creación de marca. La mayoría de los consumidores (71 %) cree que es importante que las marcas hablen sobre temas delicados. Incluso más consumidores (88 %) dicen que la autenticidad es importante cuando deciden qué marcas respaldar. Y más de la mitad (56%) de los consumidores quieren conocer la historia de fondo y el «por qué» detrás de una marca. Megan Thee Stallion llegó a estos tres puntos clave del consumidor con su centro de recursos de salud mental.
En una sola página web, Megan Thee Stallion demostró que comprende a su audiencia, quiere hablar sobre los temas que les importan y tiene una conexión personal con el tema.
¿Quién es Megan Thee Stallion, de todos modos?
Megan Thee Stallion, también conocida como HTown Hottie o Tina Snow, comenzó en las redes sociales. Consiguió audiencia con sus videos de estilo libre en Instagram y lanzó su primer sencillo en línea en el 2016. Desde entonces, no se ha perdido. Sus seis álbumes llegaron al Billboard 200. «Savage», un sencillo de su álbum debut «Good News» inspiró una tendencia de baile viral con más de 15 millones de videos usando el sonido. Obtuvo el Grammy a Mejor Artista Nuevo en 2021. Incluso si no estás familiarizado con su música, definitivamente estás familiarizado con su influencia. Ella es quien creó la frase «verano de chicas calientes». Su carrera principal podría ser la música, pero no se ha detenido ahí. Ella está constantemente usando su plataforma como un catalizador para el cambio. En 2020, actuó en SNL por primera vez e interrumpió su propia canción con una protesta por el manejo del caso de Breonna Taylor. Ella siguió con un artículo de opinión del New York Times sobre la importancia de proteger a las mujeres negras.
Ella demuestra el valor de su marca al hablar sobre temas que la afectan a ella y a su audiencia de mujeres principalmente negras de manera clara y frecuente. Su consistencia y vulnerabilidad la convirtieron en la representante perfecta para su campaña más reciente, el centro de recursos de salud mental.
Así que tuviste un mal día
El centro de recursos de salud mental de Megan Thee Stallion es un sitio engañosamente simple. La página única se abre con instrucciones para desplazarse y una foto de la portada del álbum «Traumazine». Tiene enlaces a los perfiles de su plataforma de transmisión y una inserción del video de la canción más relevante, «Anxiety». Ella sigue con enlaces a plataformas de salud mental y líneas de crisis. La página termina con dos llamadas a la acción: una para encontrar un terapeuta y otra para registrarse para recibir actualizaciones de texto.
Fuera del objetivo principal de conectar a su audiencia con recursos de salud mental, el sitio también hace un excelente trabajo al comunicar que este no es un esfuerzo de una sola vez. Asocia esta campaña con su marca global.
Apoyo continuo
La llamada a la acción final para recibir actualizaciones por SMS sobre la iniciativa es un enfoque estándar. Pero el mensaje de inscripción es donde realmente brilla la estrategia. En lugar de provenir de un número de marketing estándar de cinco dígitos, el texto proviene de la propia Megan Thee Stallion, completo con una tarjeta de contacto y una foto. Los mensajes no están personalizados para el usuario, pero se sienten personales. El mensaje en sí le informa al usuario que recibirá actualizaciones en el futuro y, lo que es más importante, se siente como si estuviera ahí para apoyarlo a nivel individual. Incorporarlo a la marca
La marca existente de Megan Thee Stallion ya se basa en defender a su audiencia. Esta campaña es simplemente una extensión de ese valor. Pero trae recordatorios constantes a lo largo de la página de que este es su esfuerzo y es algo que le apasiona. Ella inserta un video en una canción relevante, intercala el sitio con la letra de esa canción y vincula los perfiles de su plataforma de transmisión. Esto fácilmente podría parecer una jugada de marketing, y definitivamente lo es, pero debido a la relación que ha creado con sus fanáticos y su historial de defensa, estos se sienten como adiciones naturales y valor agregado al sitio.
Un mal día puede convertirse en un buen marketing
La acogida de esta iniciativa ha sido abrumadoramente positiva. Nos sumergimos en la herramienta Social Listening de Sprout para ver qué decía el público sobre el hub. Al 11 de octubre de 2022, menos de dos semanas después del lanzamiento, había 139 600 tuits sobre Megan Thee Stallion y la salud mental, además de más de 583 000 interacciones con esos tuits. Esos Tweets provinieron de más de 97 000 autores únicos, por lo que mucha gente está hablando de ello. Lo que es más sorprendente es un sentimiento positivo del 96% sobre el tema. cuando meg dijo «las perras malas también tienen días malos» realmente me hizo sentir segura