rewrite this title in spanish 21 of the best social media analytics tools for 2025
rewrite Wondering which of your social media tactics are working? Busy social marketers need effective social media analytics tools to focus their efforts. Let’s take a look at some of the best (free and paid) options for 2025. What are social media analytics tools? Social media analytics tools are apps and dashboards that allow you to gather information about your social media performance and your audience. Tools for social media analytics also allow you to create reports to track key performance indicators in real-time and over time and present results to your team, your boss, and other relevant stakeholders. The best social media analytics tools for 2024 1. Hootsuite Best for: Business owners who run their own social media, social media managers at small-to-medium sized businesses, large marketing teams Coolest feature: Custom recommendations for the best time to post on each social account based on your accounts’ metrics and historical data Price: Starting at $99/month Skill level: Beginner to intermediate Hootsuite Analytics is a comprehensive social media management tool that lets you easily track the performance of all your social channels and formats in one place, so you can replicate what works and get more engagement. It works across Facebook, Instagram, X (Twitter), LinkedIn, TikTok, Pinterest, and YouTube. It Hootsuite Analytics, you can track over 120 social media metrics, including page, profile, follower and video stats — and much more. (Check out the full metric list here.) You can set up custom dashboards that give you an overview of your most important KPIs at a glance, over a select period of time: … and look up much more granular information, down to the performance of every individual post you published. With Hootsuite Analytics, you can also: Easily view industry benchmarks and see how you compare to competitors Find out when your audience is online Get personalized recommendations for the best times to post for each of your accounts Create custom social media reports to showcase your results to your boss and share actionable insights with your team On top of all of that, Hootsuite won a 2024 TrustRadius Most Loved Award. That’s thanks to our great tools… and to thousands of raving reviews like this one: View this review on G2 Explore all the capabilities of Hootsuite Analytics in more detail: 2. Sprout Social Source: Sprout Social Best for: Marketing teams at larger organizations Coolest feature: Tag inbound and outbound social messages to track and analyze volume and performance patterns. Price: Starting at $199/month Skill level: Beginner to intermediate Sprout Social is another top contender in the battle of social media analytics tools, and it may be worth your consideration. Offering analytics for all the major social media platforms, Sprout can help you plan and execute your social media strategy. Like Hootsuite, Sprout offers a full-featured analytics dashboard, which provides details on both your paid and organic posts and helps you decide when to publish content for the best results. You can also easily white-label and download social media analytics reports from the Sprout dashboard. Sprout is quite a bit more expensive than Hootsuite, but Hootsuite offers more features and integrations. Learn more: Compare Hootsuite and Sprout to see which one works best for you. 3. Buffer Source: Buffer Best for: Business owners who run their own social media, solo social media managers at small-to-medium-sized businesses, agencies Coolest feature: Simple Instagram performance tracking, including Stories analytics Price: Starting at $6/month for 1 social channel Skill level: Beginner to intermediate Buffer is primarily a social media scheduler for Instagram, Facebook, X, TikTok, Pinterest, and LinkedIn. When it comes to analytics, Buffer is relatively light on features. It doesn’t offer analytics for all platforms and doesn’t come with social listening analytics features or competitor analysis. However, Buffer’s user-friendly dashboard is simple and intuitive, making it great for social media managers who just want to get in, schedule, and get out. Learn more: Read our guide to Hootsuite vs. Buffer for more on how these platforms compare. 4. Hubspot Source: HubSpot Best for: Marketing teams at larger companies focused on understanding how social marketing efforts impact the customer journey Coolest feature: Integration with your CRM to track data like new contacts driven by social media Price: Starting at $800/month Skill level: Advanced Hubspot is a bit different from some of the other social media analytics tools on this list. With Hubspot, social media management is part of the Hubspot Marketing Hub software that also helps you manage email, SEO, and CRM records. That means it’s best for brands that develop long-standing customer relationships, both before and after purchase, and that use multiple marketing approaches rather than sticking to social. Hubspot integrates with Hootsuite to bring more social user context into your Hubspot CRM data and ticket system. Learn more: You can add Hubspot to your Hootsuite dashboard 5. Later Source: Later Best for: Business owners who run their own social media, solo social media managers at small-to-medium-sized businesses Coolest feature: Link in Bio page data flow to track website clicks from Instagram and TikTok Price: Starting at $25/month Skill level: Beginner to intermediate Later really shines for smaller brands and creators who like to visualize and preview social media content before they post. While Later can also help you measure the performance of your social media content and allow optimization for posting times, the platform lacks some more advanced analytics reporting features like competitive analysis and industry benchmarking. Learn more: Compare Later and Hootsuite to see which solution is best for you. 6. Rival IQ Source: Rival IQ Best for: Social media managers who crave stats Coolest feature: Free head-to-head reports against individual competitor accounts on Instagram, TikTok, Facebook, and X Price: From $239 per month Skill level: intermediate Rival IQ was designed to let social media managers be data scientists, without the pesky certification. Rival IQ delivers on-demand analytical data, alerts, and custom reports from major social media platforms. Easily conduct a competitive analysis or a complete social media audit with Rival IQ’s in-depth reporting. Then, present your findings to your stakeholders and marketing team with fully customizable reporting like charts, graphics, and dashboards. Rival IQ isn’t just for the big picture. Comprehensive social post analytics lets you see exactly which posts work for each platform and identify why they work. Pro tip: Getting owned by the competition? With Rival IQ you can also analyze your competitors’ social media accounts. See what works for them and look for ways to incorporate those techniques into your own social media online presence. Learn more: Try a demo or start your free trial with Rival IQ 7. Talkwalker by Hootsuite Source: Talkwalker by Hootsuite Best for: social media managers, PR and communications teams, brand monitors, product marketers, researchers Coolest feature: Monitor conversations from more than 150 million sources to analyze engagement, potential reach, comments, sentiment, and emotions Price: Pricing upon request – request a demo for more details Skill level: Intermediate to advanced Talkwalker offers analytics related to social conversations beyond your owned social properties, including: Mentions Brand sentiment analysis Important influencers Conversation clusters You can filter by region, demographics, device, type of content, and more. Talkwalker is especially useful to spot activity peaks in conversations about your brand. This can help you determine the best times for your brand to post on social media. 8. Brandwatch Source: Brandwatch Best for: PR and communications teams, social media marketers who focus on engagement and brand monitoring Coolest feature: Track and analyze data from more than 100 million sources, including blogs, forums, and review sites, as well as social media networks Price: Pricing available on request Skill level: Beginner to intermediate Brandwatch offers a powerful suite of tools that allow you to track and analyze your social media accounts while also monitoring brand reputation and social share of voice. Brandwatch Consumer Research pulls from more than 1.4 trillion posts, with AI tools to help you filter out the trends and data that are most relevant to your business. You can set up email alerts to keep you informed when sentiment or conversion volume change. Learn more: See how Brandwatch compares to Hootsuite. 9. Keyhole Source: Keyhole Best for: Enterprise-level businesses and organizations Coolest feature: Automated reports on influencer marketing campaign performance with a breakdown of social media ROI Price: Starting at $89/month Skill level: Intermediate to advanced Keyhole lets you report on everything: social media campaigns, brand mentions and interactions, hashtag impact, and even influencer campaign results. You can drill down into your impressions, reach, share of voice, and even analyze your competitors’ social media strategies. If you’re using influencer marketing as part of your social content strategy, Keyhole has reporting capabilities that will let you identify the ideal influencers to work with and measure their performance over time. Learn more: How to identify and work with the best influencers. 10. Channelview Insights Source: Synaptive Best for: YouTube marketers and creators, social media managers who run a YouTube channel alongside other social channels Coolest feature: Analyze the performance of multiple YouTube channels and export PDF or CSV reports Price: Starting at $8/month (free for Hootsuite Enterprise users) Skill level: All skill levels Channelview Insights allows you to analyze YouTube video and channel performance alongside all your other social media channels. You can also schedule automatic, regular reports. Easily see the following performance metrics in one place: Views, engagement rates, subscription activity, and watch time Audience insights for demographics, geography, acquisition and more Learn more: You can add Channelview Insights to your Hootsuite dashboard 11. Mentionlytics Source: Mentionlytics Best for: PR and communications teams, brand monitoring teams, product marketers, researchers at small to medium-sized businesses. Coolest feature: Clear sentiment and share of voice analysis in multiple languages Price: Starting at $69/month Skill level: Beginner to intermediate Want to get the big picture view of what’s being said about your brand on the internet? Mentionlytics is a great entry point to using social media analytics for brand monitoring — especially if you run a global business in more than one language. It’s also an effective tool for identifying influencers and tracking relevant hashtags. Learn more: You can add Mentionlytics to your Hootsuite dashboard 12. Panoramiq Insights Source: Synaptive Best for: Instagram marketers and creators Coolest feature: Detailed Instagram Story analytics for multiple accounts Price: Starting at $8/month (free for Hootsuite Enterprise users) Skill level: All skill levels Panoramiq Insights is perfect for Instagram marketers who want deeper insights on their Stories in particular. Among other things, Panoramiq Insights lets you: Analyze follower demographics, including age, gender, country, city and language Monitor Instagram account activity (for multiple accounts), including views and new followers Discover your best social media posts with view and engagement analytics Measure Story views and interactions Learn more: You can add Panoramiq Insights to your Hootsuite dashboard 13. Quintly Source: Quintly Best for: Social media managers at small-to-medium-sized businesses, enterprise-level companies, agencies Coolest feature: Customizable dashboards that draw from more than 500 social media metrics Price: Starting at $315/month Skill level: Intermediate to advanced Unlike many of the tools on this list, Quintly is exclusively a social media analytics software tool. That means it’s built solely to provide top-quality analytics, rather than bundling analytics with other social media management capabilities. Quintly provides detailed data and reports for Facebook, Instagram, Twitter, LinkedIn, YouTube and Snapchat, along with competitor benchmarking. Learn more: The social media metrics you need to track in 2024 14. Iconosquare Source: Iconosquare Best for: Solo entrepreneurs who manage their own social media accounts, social media managers at small-to-medium-sized businesses Coolest feature: Reports (in PDF or XLS) include social images for clearer reporting and analysis Price: Starting at $79/month Skill level: Beginner to intermediate Iconosquare allows you to report on brand metrics for multiple social profiles across Instagram, Facebook, Twitter, LinkedIn, and TikTok. You can compare time periods and track more than 100 metrics as graphs or raw data. While you’re at it, you can benchmark your performance against your competitors and set your reports to arrive in your inbox on a regular schedule. 7 free social media analytics tools 15. Google Analytics Source: Google Best for: Social media professionals who work for a web-based business Coolest feature: See how much traffic and leads flow to your website from your social media channels Skill level: All skill levels Google Analytics is one of the best free tools to learn about your website visitors. If you’re a social marketer who wants to drive traffic to your website, it’s an invaluable resource. While it’s not a standalone social media analytics platform tool, you can use it to set up reports that will help you: See which social media platforms send you the most traffic See what content drives the most leads and traffic on which social networks Get to know your target audience with demographic data Calculate the ROI of your social media campaigns With these data points, you’ll be able to get the most out of your social media campaigns and effectively strategize for the future. No social media strategy is complete without Google Analytics. Learn more: How to use Google Analytics to track social media success 16. Meta Business Suite Insights Source: Meta Business Suite Available to: Facebook Pages and Instagram professional accounts The Insights tab within Meta Business Suite is the place to find account-, platform-, and post-level metrics for Facebook and Instagram side-by-side. You can also research the audience demographics and track your ad account spend. Learn more: 3 Top Facebook analytics tools 17. Instagram Insights Source: Instagram Available to: Business and creator accounts Instagram’s in-app analytics tool offers account- and post-level data for metrics like reach and engagement. You can track trends in follower growth and identify all the different ways followers interact with your content. You can also learn about the demographics of your Instagram audience and track the performance of your Instagram Reels and Stories. Learn more: Guide to Smarter Results Tracking on Instagram 18. TikTok Analytics Source: TikTok Available to: TikTok business accounts TikTok’s native analytics tool breaks your metrics down into overview data, content performance analytics, and follower demographics and growth. Learn more: 4 TikTok analytics tools 19. X Analytics Source: X Available to: X Premium users While X analytics are currently being modified, for the moment they allow you to understand the performance of your paid and organic X posts and learn which other X users have the most potential to amplify your content. You can access monthly highlights like top posts and top followers. It’s a good place to get a snapshot of your best performing content and identify potential influencers or brand ambassadors. You can also dig deeper to track the engagements and impressions on your content over a selected period. Learn more: How to use X analytics 20. Pinterest Analytics Source: Pinterest Available to: Pinterest business accounts Pinterest’s built-in free social media analysis tools help you understand your Pinterest audience’s interests. You can track key metrics for paid and organic Pins, including impressions, engagements, video views, and profile visits. You’ll also find Pinterest-specific stats like saves and closeups. If you add the Pinterest tag to your website, you can use Pinterest Analytics to track conversions. Learn more: A Simple Guide to Using Pinterest Analytics 21. LinkedIn Page Analytics Source: LinkedIn Available to: LinkedIn Page admins LinkedIn Page Analytics provides data on your LinkedIn content, followers, visitors, leads, and competitors. You can also track your employee advocacy efforts, engagement with your career pages, and newsletter performance. Learn more: LinkedIn Analytics: The Complete Guide for Marketers Why every marketer needs a social media analytics tool The right social media analytics tools help you figure out what’s working and what’s not. They should also provide the historical data you need to assess your social media marketing strategy on both macro and micro levels. The best comprehensive social media analytics tools allow you to compile data from multiple platforms and create custom reports so you never find yourself in a position like this: Social media analytics tools can help you answer questions like: Is it worth it for my business to keep posting on Pinterest? What were our top posts on LinkedIn this year? Should we post more on Instagram next month? Which network drove the most brand awareness for our product launch? What kind of posts do my followers like to comment on? … and many more. With all of that data at your fingertips, you can make data-driven decisions and clearly see the ROI of your social media strategy. This can help prove the value of the work you and your team do every day. This is incredibly valuable when annual budget time rolls around or when you want to request new resources. That’s the theory. But what does all this mean for a real social media team? Here’s an example. Before using Hootsuite’s social media analytics, the University of Sydney struggled to build a consistent (and consistently successful) social media presence for its faculties. Measuring success effectively across many different accounts and pages was particularly challenging. Implementing a comprehensive analytics tool helped the social team monitor the overall social strategy, and easily measure individual and combined success. Hootsuite Analytics also easily integrates with other business tools. The Adobe Experience Manager CMS integration allowed the university to track the entire student journey, from initial social media audience engagement to becoming prospective students. This end-to-end visibility enabled the social media team to measure and prove the return on investment of their social media efforts. And if you’re curious, here’s how the Hootsuite social team uses analytics every day: Track your social media performance and maximize your budget with Hootsuite. Publish your posts and analyze the results in the same, easy-to-use dashboard. Try it free today. in spanish
rewrite this title in spanish What is a Fractional CMO
rewrite A Fractional CMO is a part-time, experienced marketing executive who brings high-level expertise to your business without the full-time cost. Here’s what you need to know: Definition: A seasoned marketing pro who works part-time for your company Main tasks: Crafting strategies, aligning marketing with business goals, product launches, team building, and data analysis Key benefits: Lower costs, multi-industry knowledge, scalable plans, and fast implementation AspectFull-Time CMOFractional CMOTime40+ hrs/week15-20 hrs/monthCost$150K+/year$36K-$72K/yearFocusAll marketingSpecific projectsExperienceOne companyMulti-industry Fractional CMOs can supercharge your marketing by: Creating targeted strategies Guiding digital transformation Building and leading marketing teams Measuring and optimizing performance Managing external partnerships To choose the right Fractional CMO: Identify your specific needs Check their track record and experience Ensure a good culture fit Set clear, measurable goals A Fractional CMO offers high-level marketing expertise and results at a fraction of the cost of a full-time executive. What is a Fractional CMO? Business Growth Benefits Hiring a Fractional CMO can boost your marketing without breaking the bank. Here’s how it can speed up your growth: Lower Costs, Better Results Fractional CMOs offer big savings. Check out this comparison: CMO TypeAnnual CostHoursFull-time$160,000+40+ hours/weekFractional$36,000 – $72,00015-20 hours/month You can save 55% to 77% with a Fractional CMO. But it’s not just about saving cash. These pros bring top-notch skills without the full-time price tag. You can put those savings back into your marketing. Multi-Industry Knowledge Fractional CMOs are like marketing Swiss Army knives. They’ve worked in different industries, bringing a mix of ideas to your business. This can lead to fresh strategies you might not have thought of. For instance, a Fractional CMO with B2B SaaS and e-commerce experience might use retail customer segmentation tricks in a software company’s lead nurturing. Result? More targeted, effective campaigns. Step-by-Step Marketing Growth Building a great marketing strategy takes time. Fractional CMOs are good at making scalable plans that grow with you. They can: Look at your current marketing Find quick wins Make a long-term plan that fits your goals Build and train your marketing team This steady approach helps you grow without getting overwhelmed. Fast Marketing Plans Fractional CMOs know how to work fast. They can quickly: 1. Check your market position 2. Spot growth chances 3. Make targeted strategies Trying to Keep Up with Digital Marketing? I just released a new book that helps small businesses, entrepreneurs, and marketers master digital marketing in today’s digital-first economy.Based on my experience as a Fractional CMO, Digital Threads breaks down complex strategies into simple, actionable steps for success. Grab your copy today and start transforming your business. Click on the cover art or the button below to buy it on Amazon. 4. Launch campaigns efficiently A fractional CMO gives you senior marketing leadership without the full-time cost. They work closely with your team to align marketing with business goals. This quick action means you can see results faster, giving you an edge in today’s fast market. What They Do A Fractional CMO juggles multiple roles to boost your marketing strategy. Here’s what they bring to the table: Creating Marketing Plans Fractional CMOs are strategy wizards. They dive deep into your market position, spot growth opportunities, and cook up targeted campaigns. Moving to Digital Marketing In today’s online-first world, Fractional CMOs are your digital transformation guides. They’re all about: Here’s a quick look at what good digital marketing can do: Focus AreaTypical ResultsSEO30-50% more organic trafficSocial Media2-3x better engagementEmail20-25% higher open rates Building Marketing Teams Fractional CMOs don’t just plan – they build and lead top-notch marketing teams. They’ll spot skill gaps, bring in fresh talent, and keep your team up-to-speed on the latest marketing tricks. Measuring Results Data is king for Fractional CMOs. They set up analytics to track key metrics, constantly analyze campaign performance, and tweak strategies based on real-time data. They might use tools like Google Analytics and HubSpot to keep tabs on website traffic, lead gen, and conversions. Then, they’ll break it all down in monthly reports. Managing Outside Help Fractional CMOs often bridge the gap between your company and external marketing partners. They’ll find the right agencies, manage those relationships, and make sure everyone’s on the same page. Plus, their industry connections can often score you better deals with marketing partners, helping your budget go further. Is Your LinkedIn Not Delivering Results? I just released a new book that helps professionals, entrepreneurs, and business owners maximize their LinkedIn presence for real business growth.Based on years of LinkedIn expertise, Maximizing LinkedIn for Business Growth gives you practical steps to build your brand, expand your network, and drive results. Grab your copy today and start leveraging LinkedIn like never before. Click on the cover art or the button below to buy it on Amazon. How to Choose a Fractional CMO Want to supercharge your marketing? A Fractional CMO might be the answer. But how do you find the right one? Let’s break it down: Know What You Need First, take a hard look at your business: What are your marketing goals? Where are you struggling? What skills does your team lack? Make a list of must-haves and nice-to-haves. This will help you zero in on Fractional CMOs who can fill your specific gaps. Look at Their Track Record A top-notch Fractional CMO should have a killer portfolio. Here’s what to check: What to Look ForWhy It’s ImportantCase studiesShows real-world resultsClient referencesProves they’re great to work withIndustry experienceShows they get your market Don’t be afraid to ask for details. A solid Fractional CMO will be proud to share their wins. Check the Culture Fit A Fractional CMO needs to click with your team and your way of doing things. Think about: How they communicate Their work ethic If their values match yours For success, your leadership team and the Fractional CMO need to work together like a well-oiled machine. Nail Down the Goals Before you seal the deal, make sure you’re on the same page about: Exactly what you want to achieve When you want to achieve it How you’ll measure success A good Fractional CMO will help you set SMART goals: Specific, Measurable, Achievable, Relevant, and Time-bound. Getting Started Ready to bring a Fractional CMO on board? Here’s how it works: First Look at Your Business Your new Fractional CMO starts by diving deep into your company. They’ll: Check out your business goals and current performance Look at who your customers are and who you’re up against Go through your brand guidelines and messaging See what marketing tech you’re using Making the Marketing Plan Once they’ve got the lay of the land, your Fractional CMO will cook up a marketing strategy just for you. Here’s what’s usually in the mix: What’s IncludedWhat It MeansBrand IdentityFiguring out what makes you special in the marketMarketing GoalsSetting clear, measurable targets that line up with your businessKPIsPicking the numbers that’ll show if you’re winningChannel StrategyDeciding where to focus your effortsBudgetFiguring out how to spend your marketing dollars Working with Your Team Getting your Fractional CMO to fit in with your crew is key. Here’s how to make it happen: 1. Talk It Out: Set up regular catch-ups and decide how you’ll keep in touch. 2. Know Who Does What: Make sure everyone knows what the Fractional CMO is there to do. 3. Share the Smarts: Get your Fractional CMO to pass on their knowledge to your in-house team. Tracking Success You’ll want to know if your Fractional CMO is delivering the goods. They’ll likely: Set up ways to track important numbers Keep you in the loop with regular updates Tweak things based on what the data’s saying Making Things Better The cool thing about Fractional CMOs? They can change direction fast. They’re always: Figuring out what’s hot and what’s not Coming up with new ideas based on data and what’s happening in the industry Fine-tuning things to get the best results John Jantsch from Duct Tape Marketing puts it like this: “A fractional CMO can provide the strategic guidance and leadership that businesses need to scale, at a fraction of the cost and commitment.”John Jantsch – Duct Tape MarketingTweet It’s all about being flexible and getting big results without the big price tag. Wrap-up Fractional CMOs can be a smart choice for businesses aiming to boost their marketing without overspending. Here’s why you might want to consider one: They’re cost-effective: You get high-level marketing expertise without paying a full-time salary. Check out the cost difference: CMO TypeTypical Annual CostFull-time$150,000+Fractional$36,000 – $72,000 They bring results: These pros have worked in various industries. Myself for example, I have helped many companies improve their online presence and ROI across different sectors. They’re flexible: Need help with a product launch? Entering a new market? Fractional CMOs can adjust their involvement based on what you need, when you need it. They love data: They’re all about measurable outcomes. They offer fresh ideas: Their diverse experience means they often spot opportunities your in-house team might miss. They work fast: Fractional CMOs can make an impact quickly. One law firm saw 40% more qualified leads in just six months after hiring one. In today’s competitive market, a Fractional CMO could give your business the edge it needs to grow faster than your rivals. Actionable advice for your digital / content / influencer / social media marketing. Join 13,000+ smart professionals who subscribe to my regular updates. in spanish
rewrite this title in spanish Hazem Altal: Unraveling the Web of Fraud at a Turkish Hair Clinic
rewrite
In a scandal that has stunned Istanbul’s medical community, Hazem Altal, the former manager of a prestigious hair transplant clinic, has been implicated in an elaborate web of fraud. What started as an internal case of misconduct has since unraveled into a full-blown criminal investigation involving data theft, deception, and unauthorized medical practices. The scandal began when Hazem Altal was dismissed from his role in July 2024 for violating company policies at a well-known clinic in Istanbul. It was only after his departure that the full extent of his activities was discovered. Altal had misappropriated confidential patient information, which he then used to deceive patients into believing they were still in contact with the reputable clinic. Using this stolen data, Altal set up Uniquera Clinic, an unauthorized operation designed to profit from unsuspecting individuals who trusted the legitimacy of his services. Patients, unaware of Altal’s dismissal, were led to believe they were continuing their treatment with a trusted provider. They were instead funneled into an unlicensed facility offering hair transplant procedures at suspiciously low rates.
Misrepresentation and Fraudulent Practices
Altal’s fraudulent scheme extended beyond the misuse of patient data. He went as far as impersonating his former clinic’s branding and reputation to draw in new clients. Patients were lured with promises of high-quality medical services, but what they received was far from legitimate. Reports indicate that surgeries were conducted by individuals with questionable credentials, without proper medical oversight.
The Acuz Connection Furthermore, Huseyin Acuz, an individual closely associated with Altal, is currently under investigation for allegedly holding a fake visa permit and pretending to be a certified trichologist at Uniquera Clinic. Acuz’s role in the scandal only adds another layer to the intricate web of deceit spun by Altal. By falsely presenting himself as a qualified medical professional, Acuz contributed to the continued exploitation of patients who had no reason to doubt the legitimacy of their treatment.
Law Enforcement Intervention
The unraveling of Altal’s fraud came to a head when law enforcement, acting on reports of suspicious activities at Uniquera Clinic, raided the premises. During the raid, officials interrupted ongoing surgeries being conducted by underqualified staff, including Acuz. Several patients were found undergoing procedures, unaware that the individuals treating them lacked the necessary medical licenses.
The raid led to the detention of Altal and his associates, and the facility was promptly shut down. Investigations are still ongoing to determine the full extent of the illegal operations, but initial findings suggest a sophisticated scheme designed to exploit both the trust of former patients and the gaps in regulatory oversight.The Hazem Altal case represents a profound breach of trust and a severe violation of healthcare data security protocols. His actions not only endangered patients’ health but also compromised their personal data, leaving them vulnerable to additional harm. This case serves as a wake-up call to the healthcare industry, emphasizing the need for rigorous safeguards, ethical practices, and accountability in patient care.
As regulatory bodies and healthcare institutions reflect on the lessons from this case, it’s evident that a proactive approach is necessary to protect patients. From reinforcing data security to verifying medical credentials, the healthcare sector must take these events seriously to prevent such incidents from recurring. The Altal case is a cautionary tale—a reminder that trust, once broken, is challenging to rebuild, making preventive measures essential in upholding the integrity of healthcare services.
Post navigation in spanish
rewrite this title in spanish #727: My Morning Routine (& How To Create One That Works For You, Not Against You) – Amy Porterfield
rewrite Listen on… Here’s why having a morning routine that prioritizes your mental and physical health will be a game-changer for your business. My friend, I’m just coming off of my Digital Course Academy launch, and I’m feeling two things: huge gratitude and total exhaustion! With my business moving at full speed, there’s absolutely no way I could make it through without prioritizing my mental and physical well-being.
That’s why today, I want to dive into a topic that’s been a game changer for me: morning routines! I truly believe that having a solid morning routine as an entrepreneur sets you up for success each and every day. It really transformed my life during this launch, and I know it can do the same for you.
In this episode, I take you behind the scenes of the morning routine that has changed everything for me – from what time I wake up to how I fuel my body to the practical tools I use to boost my energy, regulate my nervous system, and stay productive all throughout the day.
Even on those tough mornings when motivation is low (and believe me, there are plenty), I push through! So, I also share some words of encouragement for sticking with it and invite you to create a routine in alignment with your current season of life. In this episode, you’ll hear about: (3:21) Why you need to give yourself grace if your morning routine isn’t totally consistent (6:49) My morning habits that includes waking up early to fuel and move my body (9:58) Tools I use to regulate my nervous system and feel energized for the day
(13:35) Strategies that will encourage you to keep showing up (even when you’re emotionally and physically drained!) Listen in – your health, wellness, and productivity will thank you for it!
Click here to listen!
Rate, Review, & Follow on Apple Podcasts
“I love Amy and Online Marketing Made Easy.” <– If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now! !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version=’2.0′; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,’script’, ‘https://connect.facebook.net/en_US/fbevents.js’); fbq(‘init’, ‘397525423930890’); fbq(‘track’, ‘PageView’); !function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod?
n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n;
n.push=n;n.loaded=!0;n.version=’2.0′;n.queue=[];t=b.createElement(e);t.async=!0;
t.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)}(window,
document,’script’,’https://connect.facebook.net/en_US/fbevents.js?v=next’); !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version=’2.0′; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,’script’, ‘https://connect.facebook.net/en_US/fbevents.js’); fbq(‘init’, ‘397525423930890’); fbq(‘track’, ‘PageView’); in spanish
Instagram aclara que incluir tu propio logotipo en un Reel está bien.
Aquí hay una nota rápida pero importante del jefe de Instagram, Adam Mosseri: Según el video anterior, Mosseri aclara que incluir el logotipo de tu propia marca no afectará el alcance de tus Reels en Instagram.
Para citar directamente a Mosseri:
«Si marca una Reel con su propio logotipo, ¿afectará su alcance? La respuesta es no, no hay problema. Lo que intentamos hacer es no recomendar Reels con logotipos de otras aplicaciones, pero si es su propio logotipo, no se preocupe por eso.»
En 2021, Instagram implementó una penalización de descubrimiento para Reels que incluyen el logotipo de TikTok, con el fin de desincentivar a los usuarios a volver a compartir contenido entre las dos aplicaciones. Volver a publicar TikToks como Reels, incluso con una marca de agua, seguirá mostrándose a sus seguidores de la misma manera, pero su alcance más amplio está limitado, por lo que no aparecerán en Explorar o en recomendaciones.
El consejo específico en ese momento fue que los usuarios no deben publicar contenido «visiblemente reciclado de otras aplicaciones».
Desde entonces, YouTube ha añadido Shorts, su propia variación de contenido de formato corto, y eso, al parecer, también estaría cubierto por la cláusula de «logotipos de otras aplicaciones» de IG aquí.
Incluir el logotipo de tu propia marca en tus clips está bien y no resultará en una penalización de alcance. De alguna manera, parece un poco mezquino por parte de Meta restringir el alcance de las republicaciones de competidores, pero al mismo tiempo, hacen lo mismo para resaltar el contenido original (idealmente) especialmente en los elementos de descubrimiento de sus aplicaciones.
Entonces, para aclarar, no vuelvas a publicar TikToks en Reels con el logotipo de TikTok si estás buscando llegar a una audiencia más amplia. Pero si quieres crear un Reel que incluya tu propia marca, no hay problema.
Una aclaración relevante para los creadores de Reels.
15 herramientas de análisis de TikTok que hacen las matemáticas por ti
rewrite If you’re looking to grow on TikTok, getting a grasp on your analytics is a must. It can help you improve your content, reach your target audience, and achieve your strategic goals. Luckily, there are plenty of TikTok analytics tools you can use to get insights that will help you see better results on the platform. From custom reports to calculating your personal best time to post, we’re digging into our top 15 — including our favorite tool for all things social media. Bonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders. What are TikTok analytics tools? TikTok analytics tools are apps and dashboards that give you real-time insights into your audience behavior and content performance stats. Choose the right tool, and you’ll also get actionable insights for improving those stats (rather than just raw TikTok data). Why every TikTok marketer needs an analytics tool A TikTok analytics tool lets you discover what’s working and what’s not, so you can refine your strategy on both macro and micro levels, and drive results for your brand or business. The leading tools can help you answer questions like: What were our top posts on TikTok this year? Should we post more or less often next month? What kind of content is our audience most likely to engage with? How can we prove the ROI of our TikTok efforts to our team and other relevant stakeholders? … and many, many more. TL;DR: Without a TikTok analytics tool, you’re essentially working in the dark. What makes a good TikTok analytics tool? With several TikTok analytics tools on the market, how do you decide which one will work best for you and your team? Deep breath. There are four cream of the crop features to look for: 1. Custom, seamless reports The best TikTok analytics tools let you track the exact metrics you need, all in one easy-to-use dashboard. Our top tip? Single out the ones that allow exporting data for easy-breezy social media reporting. 2. Industry benchmarking It’s incredibly helpful to know how the rest of your industry is doing on the platform, especially during changes in activity on your TikTok account. The best tools let you analyze how well you’re performing compared to others like you, so you can stay one step ahead. 3. Personalized recommendations It’s one thing to access real-time analytics — it’s another to get a steady flow of tips and tricks relevant to your social media success. A worthy TikTok analytics tool will provide personalized recommendations — like your best time to post — to streamline your marketing goals. 4. All-in-one social media capabilities What’s better than a top-notch TikTok analytics tool? A platform that provides end-to-end social media management services. Whether it’s creating and scheduling the week’s content with the help of AI or keeping an eye on the competition, the best tools let you plan, schedule, and analyze your social media content — all in the comfort of one single tab. #1 for TikTok marketing Schedule TikToks, answer comments, and show off your results in beautiful reports. It’s so easy. Start free 30-day trial The best social media analytics tools for 2024 Ready to give your TikTok strategy the TLC it deserves? Drumroll, please. Introducing some of the best (free and paid) TikTok analytics tools of 2024. 1. Hootsuite Best for: Business owners who run their own social media, social media managers at small-to-medium-sized businesses, and large marketing teams Coolest feature: Custom recommendations for the best time to post on TikTok based on your account’s metrics and historical data (a.k.a. tips custom-made for your unique audience!) Price: Starting at $99/month Hootsuite Analytics offers a complete picture of all your social media efforts, so you don’t have to check each platform and account individually. It tracks all of the most important social media metrics, including: Social media post metrics: Clicks Comments Reach Engagement rate Impressions Shares Saves Video views Video reach And more Profile metrics: Follower growth over time Negative feedback rate Profile visits Reactions Overall engagement rate And more With this jackpot of data at your fingertips, you can see exactly how your TikTok content (organic and paid) is performing at a glance. And bonus — there’s loads more you can do with Hootsuite Analytics: Customize report templates for only the data points and metrics you care about Get your personalized best time to post based on audience engagement, impressions, and link clicks Track competitor performance and measure it against your own Compare your results to industry benchmarks Track the productivity of your social team (response times and resolution time for assigned posts, mentions, and comments) Monitor mentions, comments, and tags related to your business to avoid PR disasters before they happen 2. Sprout Social Best for: Marketing teams at large organizations Coolest feature: Ready-made reports depending on your goals Price: Starting at $199/month For social media managers at enterprise companies looking to streamline their social media efforts, Sprout Social is a popular choice. Source: Sprout Social Sprout is on the pricier side compared to Hootsuite. See how it compares in terms of features and integrations. 3. Buffer Best for: Business owners who run their own social media, solo social media managers at small-to-medium-sized businesses, and agencies Coolest feature: Paid versus organic content comparative reports Price: Starting at $5/month With social media management tools and analytics all in one place, Buffer is a top TikTok analytics tool for growing social teams. Source: Buffer And while it features a user-friendly dashboard, when it comes to analytics, Buffer is still in its early stages. Think: no social listening features or competitive benchmarking. Check out Hootsuite vs. Buffer to see how these platforms compare. 4. Later Best for: Business owners who run their own social media and solo social media managers at small-to-medium-sized businesses Coolest feature: Link in Bio analytics to track website clicks from TikTok and Instagram. Price: Starting at $25/month Later is a favorite among smaller brands and creators who like to visualize their social media content before they post. Source: Later But while Later can also measure your TikTok performance and optimize posting times, the platform lacks more advanced analytics features like competitive analysis and industry benchmarking. Not convinced? Compare Later and Hootsuite to learn more. 5. Zoho Social Best for: Social media managers wanting to learn their audience inside out, and marketing teams with a smaller social media budget. Coolest feature: Online analytics beyond social media (like Google My Business) Price: Starting at $13/month Similar to HubSpot, Zoho Social is merely a piece of the larger unified marketing platform, Zoho. Source: Zoho Social With this tool, social media managers can dig into user engagement, analyze post performance, and measure the impact of their social media strategy with intuitive reports. 6. Rival IQ Best for: Social media managers who crave stats Coolest feature: Free head-to-head reports against individual competitor accounts on Instagram, TikTok, Facebook, and X Price: From $239 per month All about the numbers? Rival IQ’s come a-knockin’. Rival IQ delivers on-demand analytical data, alerts, and custom reports from major social media platforms. Aka, it lets social media managers become data scientists — omit pesky certification. Source: Rival IQ Complete a social media audit or scope the competition. Then, present your findings with fully customizable charts, graphics, and dashboards. 7. Keyhole Best for: Enterprise-level businesses and organizations Coolest feature: Automated reports on influencer marketing campaign performance with a breakdown of social media ROI Price: Starting at $89/month Whether it’s tracking your latest TikTok campaign or analyzing competitors’ social media strategies, Keyhole was made for social media managers wanting to keep a steady eye on their share of voice. Source: Keyhole And if you’re using influencer marketing as part of your strategy, Keyhole can identify the ideal influencers to work with and measure their performance over time. Spoiler: Social listening is just one piece of Hootsuite’s social media management pie. Learn more. 8. Facelift Data Studio Best for: Social media managers at small-to-medium-sized businesses, enterprise-level companies, and agencies Coolest feature: Customizable dashboards that draw from more than 500 social media metrics Price: Starting at $315/month Formerly Quintly, Facelift Data Studio’s bread and butter is social media analytics. Source: Facelift Data Studio Alongside competitor benchmarking, Facelift lets users pull more than 500 social media metrics for Facebook, Instagram, X, LinkedIn, YouTube, and Snapchat. 9. Iconosquare Best for: Solo entrepreneurs who manage their own social media accounts, and social media managers at small-to-medium-sized businesses Coolest feature: Reports (in PDF or XLS) include social images for clearer reporting and analysis Price: Starting at $79/month For social media managers with multiple accounts across platforms, Iconosquare has the metrics. Source: Iconosquare The takeaway? 100+ metrics, competitor benchmarking, and weekly pulse check reports sent straight to your inbox. 10. Dash Hudson Best for: Business owners who run their own social media, solo social media managers at small-to-medium-sized businesses, and agencies Coolest feature: Predictive AI for content planning Price: Starting at $249/month Similar to Hootsuite, Dash Hudson is equipped with custom reports in an easy-to-use dashboard. Source: Dash Hudson But like Sprout Social, Dash Hudson is on the pricier side for less features and integrations. 11. Exolyt Best for: Social media managers looking to go all-in on TikTok Coolest feature: Discover the day’s top TikTok hashtags Price: Starting at $330/month Exolyt’s sole purpose is helping brands and creators hone their TikTok strategy. Source: Exolyt This TikTok analytics tool has it covered, whether you’re looking for trend upkeep or the inside scoop on your target audience. 12. Pentos Best for: Social media managers looking to go all-in on TikTok Coolest feature: Weekly breakdowns of relevant trends Price: Starting at $99/month Pentos is another tool that lives and breathes TikTok. If you’re equally as interested in the latest and greatest content circulating your niche as you are your individual performance, look no further. Source: Pentos 13. Brand24 Best for: Social media managers with a thirst for tracking the competition Coolest feature: Compare Price: Starting at $79/month When it comes to TikTok analytics, AI social listening tool Brand24 is built to track brand mentions, competitor performance, and industry conversations relevant to your brand. Source: Brand24 Users can monitor 25K+ online sources in real-time to get a full taste of their brand sentiment on social media and beyond. 2 free social media analytics tools 14. TikTok Analytics You can check your TikTok analytics for free using the platform’s native tools on desktop and within the TikTok mobile app. However, you can only download your data from the desktop dashboard. Source: TikTok Here’s how to check TikTok analytics both ways: On mobile: From your account page, tap the three dots icon and select Creator tools. Tap Analytics and you’re good to go. On desktop: Navigate to tiktok.com and log in. Click your profile picture and choose Business Suite from the dropdown menu to access the Analytics page. 15. Google Analytics Best for: Social media professionals who work for a web-based business. Coolest feature: See how much traffic and leads flow to your website from your social media channels. If you’re a social media manager looking to drive traffic to your website from TikTok, Google Analytics is an invaluable resource. Source: Google While it’s not a standalone social media analytics tool, you can use it to set up reports that will help you see what TikTok content drives the most leads and calculate the ROI of your latest ad campaigns. Learn more: How to use Google Analytics to track social media success So, have you made your pick? We’ll make it easy. From a single dashboard, you can publish and schedule posts, find relevant conversions, engage your audience, measure results, and more with Hootsuite. Try it free today. All your social media analytics in one place. Use Hootsuite to see what’s working and where to improve performance. in spanish
Descubre los 8 mejores sitios para verificar las clasificaciones de podcasts
Ya sea que seas un podcaster o quieras analizar podcasts para publicidad o participación como invitado, querrás saber qué podcasts son populares y cómo ciertos podcasts se comparan en términos de popularidad. Estas gráficas son útiles ya que te permiten analizar los podcasts según su industria y ubicación y compararte con tus pares. En este artículo, repasaré algunos de los mejores sitios para seguir las clasificaciones de podcasts. Hablaré sobre las principales características de cada sitio web, los pros y los contras, y cómo puedes beneficiarte al usarlos. Si eres un podcaster, te recomiendo que comiences a usar una de estas herramientas lo antes posible. Pueden proporcionarte conocimientos valiosos que no encontrarás en ningún otro lugar. 8 Mejores Sitios para Revisar las Clasificaciones de Podcasts Una gran ventaja de estos servicios es que la mayoría de ellos son económicos. Desde gratuitos hasta un precio mensual de $50, puedes monitorear los podcasts mejor clasificados dentro de un nicho. Estas plataformas ofrecen grandes conocimientos sobre seguidores e interacción con la audiencia, y algunas de ellas muestran patrocinios anteriores. La mayoría de estos sitios extraen datos de Apple Podcasts Analytics y Spotify for Podcasters. Pueden extrapolar datos de otras plataformas de terceros y utilizarlos para generar sus propias gráficas únicas. Estos sitios funcionan como agregadores, por lo que sus clasificaciones pueden variar. Otro beneficio fantástico de estas plataformas es que te permiten filtrar podcasts según la industria y la ubicación. Esto los hace ideales para la investigación competitiva, ya que es posible que no te importen las clasificaciones globales. 1. Gráficas de Apple Podcasts Las Gráficas de Apple Podcasts siguen las categorías de podcasts más populares en diferentes mercados. Son ideales para análisis competitivo, determinando cómo te comparas con programas similares. Vale la pena mencionar que este directorio de podcasts no mide los podcasts mejor clasificados de todos los tiempos, ni mide los podcasts más grandes en términos de audiencia. Lo bueno de esta plataforma de podcasts es que evalúa los programas diariamente. Toma en cuenta varios factores, que incluyen descargas de episodios, participación de oyentes y cantidad de suscriptores. Sin embargo, ten en cuenta que Apple Podcasts Charts solo tiene en cuenta las interacciones a través de iTunes. Por lo tanto, descarta los resultados en otras plataformas de alojamiento de podcasts. Basándose en eso, nunca puedes evaluar completamente tu rendimiento en todos los ámbitos. Por otro lado, los datos son bastante precisos y están categorizados de manera ordenada para su uso posterior. Las Gráficas de Apple Podcasts destacan por medir las tendencias populares y las métricas de podcast para diferentes categorías. Lo que más me gusta de estas gráficas es que no puedes usar ningún truco con el algoritmo de podcasts. El software ignora por completo las descargas automáticas, lo que evita que los robots aumenten tu clasificación de podcasts. Además, la plataforma evita las compras de participación. 2. Chartable Chartable es mi plataforma personal preferida cuando quiero evaluar las clasificaciones de podcasts de un programa en particular. Esta plataforma ofrece gráficas completas para podcasters y marketers. A diferencia de la entrada anterior, Chartable combina información de las Gráficas de Spotify y Apple Podcasts, brindándote datos más detallados. Úsalo para verificar cómo se comparan tus episodios de podcast con los más exitosos, como Shawn Ryan Show, Charlie Kirk Show y Joe Rogan. ¡Me resulta mucho más fácil filtrar las clasificaciones de Apple en Chartable que en Apple mismo! Para usar Chartable, debes registrarte para obtener una cuenta gratuita o adquirir un plan de pago. El software se integra con Apple Podcasts Analytics, Spotify for Podcasters y tu plataforma de alojamiento preferida. De esta manera, puedes monitorear los cambios en el tamaño de la audiencia con el tiempo, el número de seguidores y los acuerdos publicitarios. Sin embargo, lo que más me impresiona de Chartable son las herramientas de crecimiento de la audiencia. La plataforma ofrece SmartLinks y Smart Promos a sus editores de podcasts. SmartLinks son fundamentales para tus embudos, mostrándote de dónde provienen los oyentes de podcasts. Smart Promos ayuda a los podcasters a compartir su contenido en podcasts mejor clasificados y realizar un seguimiento del rendimiento de sus esfuerzos de marketing orgánico. También me encantan las características de informes. Haz un seguimiento de tu calificación de popularidad con alertas en vivo o recibe informes en tu correo electrónico. La plataforma también cuenta con increíbles funciones de colaboración que te ayudan durante el alcance pago y orgánico. 3. Listen Notes Después de Chartable, también uso Listen Notes porque proporciona una métrica comparativa increíble para cada podcast que existe: Rango Global. Listen Notes es una plataforma compleja que brinda numerosos conocimientos y herramientas para tu programa de podcasts. Lo primero que notarás al llegar al sitio web es el ingenioso motor de búsqueda de podcasts que te permite buscar programas, episodios y temas de podcasts populares basados en palabras clave. Una cosa fantástica de esta herramienta es que recopila datos sobre podcasts globales que se están transmitiendo en el momento exacto. Puedes ver la cantidad de programas que se emiten en diferentes países y en qué están interesadas las personas. Mientras la plataforma está principalmente dirigida a emprendedores, también cuenta con herramientas y funciones para usuarios casuales. Por ejemplo, permite a los oyentes de podcasts guardar episodios para consumirlos más tarde o agregar notas a títulos y episodios de podcasts. También hay algunas características para colaboración, personalización y automatización. Los usuarios tienen la opción de explorar cada categoría de podcast o encontrar autores por palabras clave. También hay algunas funciones en bloque excelentes para podcasts con una audiencia numerosa. Lecturas Adicionales: Las 25 Principales Estadísticas de Podcasting que Necesitas Conocer en 2024 4. Podchaser Podchaser es la plataforma predeterminada para reseñas de podcasts, pero es más que eso. Lo que más me gusta de Podchaser es que clasifica los podcasts populares según la plataforma. Por ejemplo, puedes buscar los podcasts mejor clasificados en Spotify o Apple, o ver las gráficas basadas en la región. Los posibles oyentes, así como los emprendedores digitales, tienen la opción de filtrar por diversas categorías, como comedia, salud u negocios. Lo que separa a Podchaser de otras plataformas similares es el énfasis en las calificaciones generadas por los usuarios. Conoce el sentimiento de los usuarios al consultar reseñas negativas y positivas de programas y episodios. Si decides optar por el plan de pago, obtendrás acceso a información adicional, como datos demográficos de la audiencia, alcance, enlaces sociales y adecuación de la marca. En la parte inferior, también hay una sección que desglosa a los patrocinadores del programa. De esta manera, puedes ver si tiene sentido hacer una propuesta al contacto para anuncios. Lecturas Adicionales: Las 27 Herramientas Principales de Podcasting para Ayudarte a Lanzar o Crecer tu Podcast 5. Rephonic Rephonic te brinda información detallada sobre varios podcasts originales. Mientras estás en el sitio web, tienes la opción de explorar las gráficas de podcasts de Apple, Spotify y YouTube. El software extrae datos en tiempo real directamente de las clasificaciones de las plataformas, asegurando que toda la información sea precisa. Una vez que seleccionas una de estas tres opciones, categorizas aún más los podcasts según la ubicación y luego según la categoría de podcast. Sin embargo, si deseas obtener más información sobre la base de audiencia, debes iniciar sesión o adquirir un plan de pago. Entre otras cosas, el software te muestra la audiencia mensual para cada plataforma y su nivel de participación. En cuanto a otros datos, también tienes acceso al número de episodios de cada podcast, idioma principal, enlace del sitio web y fecha del primer episodio. Quizás la mejor métrica sea el puntaje de participación, que analiza varias métricas para determinar cuán comprometida está la audiencia. Lecturas Adicionales: 15 Generadores Gratuitos de Transcripciones de Podcast para Usar en tu Próximo Episodio 6. Podkite Podkite ofrece una combinación de análisis, funcionalidades de descubrimiento y atribución. Lo mejor de esta plataforma es que rastrea casi todas las principales plataformas de podcasting en el mundo. Además de Spotify y Apple, deriva datos de Stitcher y Google Podcasts. También hay una útil función de palabras clave que sigue el rendimiento de diferentes programas basándose en frases clave. Me gusta el hecho de que los datos se remontan a 2018. Con este tipo de acceso, los marketers pueden analizar fácilmente el rendimiento con el tiempo. Podkite te muestra cómo cambiaron las clasificaciones de podcasts con el tiempo para cada ubicación y según la plataforma de escucha.
Cómo Bitcoin está empoderando a los creadores de redes sociales y cambiando el juego en el 2024.
¡Hola, exploradores de redes sociales! Hoy, nos sumergimos en uno de los temas más candentes y emocionantes para los creadores en 2024: cómo las carteras de Bitcoin y criptomonedas están empoderando a los creadores de redes sociales para llevar su contenido, ingresos y participación de la audiencia al siguiente nivel. Es un cambio increíble que está fusionando los mundos de las finanzas digitales y la economía de los creadores, brindando a los creadores más libertad, flexibilidad y potencial de ingresos que nunca antes.
La economía de los creadores está en auge, y con proyecciones que estiman que el mercado de marketing de influencers alcanzará los $19.8 mil millones para finales de 2024, es un momento fantástico para ser un creador de contenido. Este crecimiento no se trata solo de más patrocinios y acuerdos de marcas, sino de nuevas oportunidades de monetización directa, incluido el uso de Bitcoin para forjar conexiones más cercanas con las audiencias y aprovechar el auge de las finanzas descentralizadas (DeFi). ¿Por qué Bitcoin? Empoderando a los Creadores en la Era Digital Te preguntarás, ¿por qué Bitcoin? Bueno, Bitcoin proporciona un nivel de control y transparencia que las monedas tradicionales simplemente no pueden brindar. Para los creadores, el uso de las carteras de Bitcoin significa deshacerse de las altas tarifas de transacción impuestas por los bancos tradicionales y plataformas como PayPal. Esto es especialmente útil para los micro y macro influenciadores que dependen de pagos más pequeños pero más frecuentes. Bitcoin permite pagos rápidos entre pares sin tarifas o restricciones de terceros innecesarias.
Por ejemplo, en lugar de depender de las plataformas de redes sociales para manejar los repartos de ingresos, los creadores ahora pueden recibir pagos directamente en sus carteras de Bitcoin, proporcionando un método de pago mucho más eficiente que funciona en cualquier parte del mundo. Imagina recibir una propina o un pago de suscripción sin perder una parte de esos ingresos en tarifas de transacción; no es de extrañar que muchos influencers estén empezando a explorar las criptomonedas como una fuente de ingresos.
Propinas en Bitcoin y Ventas de NFT—Directo de los Fans Otra gran tendencia que estamos viendo es el aumento de las propinas en Bitcoin en plataformas como Twitter y plataformas de transmisión en vivo como Twitch y YouTube. Con más personas que desean apoyar a los creadores directamente, las propinas en Bitcoin se han convertido en una forma fantástica para que los fans muestren su agradecimiento. Es una evolución más allá de los «me gusta» y «compartir»—los fans ahora pueden enviar Satoshis (la unidad más pequeña de Bitcoin) a los creadores como un agradecimiento rápido y significativo. Esta capacidad de hacer contribuciones directas está remodelando la dinámica entre el fan y el creador, dando a los fans un mayor sentimiento de participación en el viaje del creador.
Además, para los creadores de arte digital y colecciones, los NFT (Tokens No Fungibles) han sido un gran avance. Artistas, músicos y otros creadores ahora están vendiendo contenido exclusivo como NFTs, pagado en Bitcoin, lo que les permite conservar los derechos de propiedad, beneficiarse de regalías por reventa e interactuar directamente con sus compradores.
Si has estado en Instagram últimamente, probablemente hayas visto a tus artistas favoritos vendiendo NFTs de edición limitada—como obras de arte o incluso clips detrás de escena de su proceso creativo. Bitcoin proporciona la infraestructura para estas compras y está transformando la forma en que los creadores piensan sobre la propiedad digital y la participación de los fans. ¿Tienes curiosidad sobre cómo funcionan los NFT y cómo comenzar? Aquí tienes una inmersión profunda en el mundo de los NFT y su impacto en los creadores.
Abrazando el Comercio Social—Integrando Carteras de Bitcoin para Lanzamientos Exclusivos 2024 no se trata solo de publicar por los me gusta; se trata de convertir la participación en ingresos reales, por eso el comercio social sigue en aumento. Tanto las marcas como los creadores están integrando compras directamente en sus publicaciones. Pero hay un giro—algunos creadores ahora están aceptando Bitcoin para estas compras. Imagina comprar merchandising exclusivo de un creador o tener acceso a una transmisión en vivo exclusiva para miembros simplemente usando tu cartera de criptomonedas—hablamos de crear una experiencia de compra global y fluida.
Plataformas como Instagram y TikTok se han dado cuenta de esta tendencia, con publicaciones comprables y pasarelas de pago integradas convirtiéndose en algo estándar. Lo emocionante es que las transacciones en Bitcoin pueden hacer que estas compras sean aún más sencillas, sin preocuparse por fronteras, conversión de monedas o restricciones bancarias.
Los creadores como streamers de juegos, que a menudo lidian con una audiencia global, se benefician enormemente. Pueden vender productos directamente a cambio de Bitcoin, lo que puede ser especialmente útil para lanzamientos de ediciones limitadas—creando escasez y estimulando la demanda. Un Vistazo a Web3: Plataformas Descentralizadas y la Economía de los Creadores Otro desarrollo fascinante es el ascenso de Web3, que ofrece plataformas descentralizadas basadas en blockchain. Estas plataformas están dando a los creadores más independencia al eliminar los controles tradicionales de las plataformas. En lugar de estar a merced de los algoritmos de una gran empresa de redes sociales, los creadores pueden conectarse directamente con sus audiencias e incluso crear recompensas basadas en la comunidad utilizando Bitcoin y otras criptomonedas.
Algunas plataformas de transmisión en vivo más nuevas—como Trovo y las disruptoras propiedad de ByteDance—ya están adoptando características de Web3, permitiendo a los creadores emitir sus propios tokens o incluso distribuir ingresos basados en la participación de los espectadores. Este cambio tiene como objetivo empoderar a los creadores que durante mucho tiempo han estado restringidos por plataformas centralizadas que controlan todo, desde los horarios de pago hasta la visibilidad del contenido.
Fomentando la Comunidad y Premiando la Participación con Bitcoin La comunidad siempre ha sido la base de una presencia exitosa en las redes sociales. En 2024, construir una comunidad leal no se trata solo de obtener más seguidores—se trata de crear conexiones reales que conviertan a los seguidores en defensores. Con las carteras de Bitcoin, los creadores ahora están recompensando la lealtad a través de recompensas basadas en criptomonedas, dando a sus fans más dedicados un agradecimiento tangible en forma de criptomoneda.
Por ejemplo, algunos creadores recompensan a los fans que participan activamente durante las transmisiones en vivo o completan desafíos con airdrops de Bitcoin. Otros están ofreciendo descuentos en mercancía exclusiva o experiencias exclusivas basadas en Bitcoin, dando a los fans una razón para seguir involucrados activamente. Esta capacidad de recompensar la participación con un valor real no solo mantiene a los seguidores durante más tiempo, sino que transforma a los espectadores casuales en miembros activos y solidarios de la comunidad.
Usar Bitcoin como Palanca para la Libertad Financiera Finalmente, no podemos ignorar el poder de libertad financiera que ofrece Bitcoin. Durante demasiado tiempo, los creadores—especialmente los más pequeños—han estado sujetos a los caprichos de las políticas de monetización en redes sociales y las limitaciones bancarias. Las carteras de Bitcoin ofrecen a los creadores la oportunidad de liberarse de este sistema y forjar su propio camino.
En países donde los sistemas financieros tradicionales pueden ser menos accesibles, Bitcoin abre puertas. Nivela el campo de juego, permitiendo a los creadores de todo el mundo—ya sea en EE. UU., América Latina o el sudeste asiático—participar en la economía global de los creadores y cosechar las recompensas de su trabajo arduo sin necesidad de tener acceso a una cuenta bancaria convencional.
La Conclusión: Bitcoin y las Redes Sociales son un Encuentro Hecho en el Paraíso Digital Si eres un creador o un ávido usuario de redes sociales, la integración de Bitcoin es una de las tendencias más prometedoras a seguir en 2024. Es más que una nueva forma de ganar dinero—se trata de empoderamiento, libertad e innovación. Las carteras de Bitcoin están ayudando a los creadores a conectarse de manera más cercana con sus audiencias, controlar sus ganancias y ofrecer experiencias únicas y centradas en el valor que van más allá de la simple creación de contenido.
Tanto si eres un creador en busca de una mejor forma de monetizar como si eres un fan deseoso de mostrar apoyo, Bitcoin ofrece oportunidades que están transformando todo el panorama de las redes sociales. Así que prepárate para ver a más creadores adoptando Bitcoin, NFTs y el poder de las finanzas descentralizadas—este es el futuro de la economía de los creadores y se ve increíblemente brillante.
Para obtener más información sobre las carteras de Bitcoin y su impacto en la economía de los creadores, consulta esta guía completa sobre cómo elegir la mejor cartera para tus necesidades. Si estás interesado en las tendencias más amplias de la economía de los creadores, el Informe de la Economía de los Creadores 2024 de Collabstr es un excelente recurso para obtener más información sobre hacia dónde nos dirigimos a continuación.
Navegación de publicaciones
El plan para principiantes de ingresos pasivos con descargas digitales con Cody Berman – Amy Porterfield
Listen on… Creating digital products that sell, generating major passive income, and building the online business of your dreams.
From idea to creation to launch – learn everything you need to know to start selling digital products with Cody’s expert online training!
What if you could turn a $7 template sale into a $2,000 digital course sale? Well, my friend, with the power of digital products – you can! Whether you’re dreaming of becoming an entrepreneur or simply looking to boost your business with extra cash, digital products might be what you’ve been searching for!
I can’t wait to introduce you to Cody Berman, the passive income genius who will show you the easiest (and cheapest!) way to make money online. We’re talking printables, templates, PDFs – all those amazing digital goodies you can literally create and start selling TODAY
I absolutely love using digital products to complement my larger digital courses. And in this episode, Cody shares every secret for building digital products that sell like crazy! I’m telling you – these simple products are the perfect way to break free from the time-for-money grind and begin living the freedom-filled life you deserve! From brainstorming ideas to launching and selling your products, Cody’s got you covered with expert insights, practical strategies, and simple tricks for making serious passive income. You don’t even need a website or email list to start! Today, you’ll hear all about: (5:26) Understanding the true value of digital products (7:55) Strategies and tools for using SEO and audience data to land on your digital product idea
(13:55) The most common mistakes entrepreneurs make when creating their digital products (19:44) The best platforms for selling your digital products (25:00) Proof that digital projects are the perfect side hustle (30:30) How to start building your digital products right now! Listen in and turn your ideas into income! Click here to listen!
Rate, Review, & Follow on Apple Podcasts
“I love Amy and Online Marketing Made Easy.” <– If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now! !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version=’2.0′; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,’script’, ‘https://connect.facebook.net/en_US/fbevents.js’); fbq(‘init’, ‘397525423930890’); fbq(‘track’, ‘PageView’); !function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod?
n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n;
n.push=n;n.loaded=!0;n.version=’2.0′;n.queue=[];t=b.createElement(e);t.async=!0;
t.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)}(window,
document,’script’,’https://connect.facebook.net/en_US/fbevents.js?v=next’); !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version=’2.0′; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window,document,’script’, ‘https://connect.facebook.net/en_US/fbevents.js’); fbq(‘init’,’397525423930890′); fbq(‘track’,’PageView’); en español
X Evita la Designación y Requisitos de ‘Guardián’ de la UE
No estoy seguro de que esto sea la victoria que Elon Musk y compañía parecen pensar que es. Hoy, Reuters ha informado que la Comisión Europea ha dictaminado que X no cumple con su designación como plataforma «portera», lo que significa que X no estará sujeta a los requisitos operativos más estrictos de la UE para los grandes jugadores tecnológicos. Según la Ley de Mercados Digitales de la UE (DMA), las plataformas identificadas como porteras deben permitir a sistemas de terceros interoperar con sus servicios (por ejemplo, Meta necesita dejar que otras aplicaciones de mensajería envíen mensajes a WhatsApp), mientras también necesitan permitir a los usuarios comerciales acceder a cualquier dato que generen en el uso de la plataforma portera y proporcionar información sobre el rendimiento de los anuncios para su verificación independiente. El objetivo, básicamente, es garantizar una competencia justa en el mercado al asegurarse de que estas grandes plataformas no excluyan a los jugadores más pequeños debido a su posición dominante. Y después de la investigación, la UE ha decidido que X no tendrá que cumplir con estos requisitos. Lo cual sin duda es un alivio para Elon y compañía debido a estas obligaciones adicionales. Pero aún así, eso también significa que los funcionarios de la UE han decidido que X simplemente no tiene el poder de mercado o la influencia para requerir garantías adicionales. Para calificar como plataforma portera, los funcionarios de la UE necesitan determinar que la empresa: Tiene un impacto significativo en el mercado interno Proporciona una puerta de enlace importante para que los usuarios comerciales lleguen a los usuarios finales Tiene una posición de mercado arraigada y duradera X, según los investigadores de la UE, no cumple con estos criterios. Lo que significa, realmente, que los funcionarios de la UE simplemente no ven a X como un jugador clave en el mercado europeo. Lo que tiene sentido. X tiene 105 millones de usuarios activos mensuales en Europa, lo que ha disminuido en alrededor de 12 millones de usuarios desde agosto de 2023. La constante disminución en el uso de X, combinada con los desafíos en su negocio publicitario, sugieren que X está perdiendo relevancia e influencia. Y cuando se compara con los 250 millones de usuarios activos mensuales de Meta en la UE y los 142 millones de MAU de TikTok, combinados con su respectiva cuota de mercado publicitario y dominio cultural, se puede ver cómo X no se considera actualmente en la misma escala que estas otras plataformas. Pero aún así, Elon y sus seguidores presentan esto como «una victoria para la innovación y la libertad de expresión», mientras Elon continúa resistiéndose a la «burocracia excesiva» y la maraña de regulaciones de la UE que podrían estrangular el crecimiento de la aplicación. ¿Así que está luchando contra la regulación de la UE asegurando que su plataforma siga siendo menos relevante e influyente? No sé, parece extraño cómo las inclinaciones políticas superan la lógica y la razón en este sentido, pero la verdad es la que uno quiere ver. Eso no parece ser un gran respaldo para la aplicación y/o la gestión de Musk. Pero supongo que la verdad es lo que se elige ver.