Cómo Bitcoin está empoderando a los creadores de redes sociales y cambiando el juego en el 2024.
¡Hola, exploradores de redes sociales! Hoy, nos sumergimos en uno de los temas más candentes y emocionantes para los creadores en 2024: cómo las carteras de Bitcoin y criptomonedas están empoderando a los creadores de redes sociales para llevar su contenido, ingresos y participación de la audiencia al siguiente nivel. Es un cambio increíble que está fusionando los mundos de las finanzas digitales y la economía de los creadores, brindando a los creadores más libertad, flexibilidad y potencial de ingresos que nunca antes.
La economía de los creadores está en auge, y con proyecciones que estiman que el mercado de marketing de influencers alcanzará los $19.8 mil millones para finales de 2024, es un momento fantástico para ser un creador de contenido. Este crecimiento no se trata solo de más patrocinios y acuerdos de marcas, sino de nuevas oportunidades de monetización directa, incluido el uso de Bitcoin para forjar conexiones más cercanas con las audiencias y aprovechar el auge de las finanzas descentralizadas (DeFi). ¿Por qué Bitcoin? Empoderando a los Creadores en la Era Digital Te preguntarás, ¿por qué Bitcoin? Bueno, Bitcoin proporciona un nivel de control y transparencia que las monedas tradicionales simplemente no pueden brindar. Para los creadores, el uso de las carteras de Bitcoin significa deshacerse de las altas tarifas de transacción impuestas por los bancos tradicionales y plataformas como PayPal. Esto es especialmente útil para los micro y macro influenciadores que dependen de pagos más pequeños pero más frecuentes. Bitcoin permite pagos rápidos entre pares sin tarifas o restricciones de terceros innecesarias.
Por ejemplo, en lugar de depender de las plataformas de redes sociales para manejar los repartos de ingresos, los creadores ahora pueden recibir pagos directamente en sus carteras de Bitcoin, proporcionando un método de pago mucho más eficiente que funciona en cualquier parte del mundo. Imagina recibir una propina o un pago de suscripción sin perder una parte de esos ingresos en tarifas de transacción; no es de extrañar que muchos influencers estén empezando a explorar las criptomonedas como una fuente de ingresos.
Propinas en Bitcoin y Ventas de NFT—Directo de los Fans Otra gran tendencia que estamos viendo es el aumento de las propinas en Bitcoin en plataformas como Twitter y plataformas de transmisión en vivo como Twitch y YouTube. Con más personas que desean apoyar a los creadores directamente, las propinas en Bitcoin se han convertido en una forma fantástica para que los fans muestren su agradecimiento. Es una evolución más allá de los «me gusta» y «compartir»—los fans ahora pueden enviar Satoshis (la unidad más pequeña de Bitcoin) a los creadores como un agradecimiento rápido y significativo. Esta capacidad de hacer contribuciones directas está remodelando la dinámica entre el fan y el creador, dando a los fans un mayor sentimiento de participación en el viaje del creador.
Además, para los creadores de arte digital y colecciones, los NFT (Tokens No Fungibles) han sido un gran avance. Artistas, músicos y otros creadores ahora están vendiendo contenido exclusivo como NFTs, pagado en Bitcoin, lo que les permite conservar los derechos de propiedad, beneficiarse de regalías por reventa e interactuar directamente con sus compradores.
Si has estado en Instagram últimamente, probablemente hayas visto a tus artistas favoritos vendiendo NFTs de edición limitada—como obras de arte o incluso clips detrás de escena de su proceso creativo. Bitcoin proporciona la infraestructura para estas compras y está transformando la forma en que los creadores piensan sobre la propiedad digital y la participación de los fans. ¿Tienes curiosidad sobre cómo funcionan los NFT y cómo comenzar? Aquí tienes una inmersión profunda en el mundo de los NFT y su impacto en los creadores.
Abrazando el Comercio Social—Integrando Carteras de Bitcoin para Lanzamientos Exclusivos 2024 no se trata solo de publicar por los me gusta; se trata de convertir la participación en ingresos reales, por eso el comercio social sigue en aumento. Tanto las marcas como los creadores están integrando compras directamente en sus publicaciones. Pero hay un giro—algunos creadores ahora están aceptando Bitcoin para estas compras. Imagina comprar merchandising exclusivo de un creador o tener acceso a una transmisión en vivo exclusiva para miembros simplemente usando tu cartera de criptomonedas—hablamos de crear una experiencia de compra global y fluida.
Plataformas como Instagram y TikTok se han dado cuenta de esta tendencia, con publicaciones comprables y pasarelas de pago integradas convirtiéndose en algo estándar. Lo emocionante es que las transacciones en Bitcoin pueden hacer que estas compras sean aún más sencillas, sin preocuparse por fronteras, conversión de monedas o restricciones bancarias.
Los creadores como streamers de juegos, que a menudo lidian con una audiencia global, se benefician enormemente. Pueden vender productos directamente a cambio de Bitcoin, lo que puede ser especialmente útil para lanzamientos de ediciones limitadas—creando escasez y estimulando la demanda. Un Vistazo a Web3: Plataformas Descentralizadas y la Economía de los Creadores Otro desarrollo fascinante es el ascenso de Web3, que ofrece plataformas descentralizadas basadas en blockchain. Estas plataformas están dando a los creadores más independencia al eliminar los controles tradicionales de las plataformas. En lugar de estar a merced de los algoritmos de una gran empresa de redes sociales, los creadores pueden conectarse directamente con sus audiencias e incluso crear recompensas basadas en la comunidad utilizando Bitcoin y otras criptomonedas.
Algunas plataformas de transmisión en vivo más nuevas—como Trovo y las disruptoras propiedad de ByteDance—ya están adoptando características de Web3, permitiendo a los creadores emitir sus propios tokens o incluso distribuir ingresos basados en la participación de los espectadores. Este cambio tiene como objetivo empoderar a los creadores que durante mucho tiempo han estado restringidos por plataformas centralizadas que controlan todo, desde los horarios de pago hasta la visibilidad del contenido.
Fomentando la Comunidad y Premiando la Participación con Bitcoin La comunidad siempre ha sido la base de una presencia exitosa en las redes sociales. En 2024, construir una comunidad leal no se trata solo de obtener más seguidores—se trata de crear conexiones reales que conviertan a los seguidores en defensores. Con las carteras de Bitcoin, los creadores ahora están recompensando la lealtad a través de recompensas basadas en criptomonedas, dando a sus fans más dedicados un agradecimiento tangible en forma de criptomoneda.
Por ejemplo, algunos creadores recompensan a los fans que participan activamente durante las transmisiones en vivo o completan desafíos con airdrops de Bitcoin. Otros están ofreciendo descuentos en mercancía exclusiva o experiencias exclusivas basadas en Bitcoin, dando a los fans una razón para seguir involucrados activamente. Esta capacidad de recompensar la participación con un valor real no solo mantiene a los seguidores durante más tiempo, sino que transforma a los espectadores casuales en miembros activos y solidarios de la comunidad.
Usar Bitcoin como Palanca para la Libertad Financiera Finalmente, no podemos ignorar el poder de libertad financiera que ofrece Bitcoin. Durante demasiado tiempo, los creadores—especialmente los más pequeños—han estado sujetos a los caprichos de las políticas de monetización en redes sociales y las limitaciones bancarias. Las carteras de Bitcoin ofrecen a los creadores la oportunidad de liberarse de este sistema y forjar su propio camino.
En países donde los sistemas financieros tradicionales pueden ser menos accesibles, Bitcoin abre puertas. Nivela el campo de juego, permitiendo a los creadores de todo el mundo—ya sea en EE. UU., América Latina o el sudeste asiático—participar en la economía global de los creadores y cosechar las recompensas de su trabajo arduo sin necesidad de tener acceso a una cuenta bancaria convencional.
La Conclusión: Bitcoin y las Redes Sociales son un Encuentro Hecho en el Paraíso Digital Si eres un creador o un ávido usuario de redes sociales, la integración de Bitcoin es una de las tendencias más prometedoras a seguir en 2024. Es más que una nueva forma de ganar dinero—se trata de empoderamiento, libertad e innovación. Las carteras de Bitcoin están ayudando a los creadores a conectarse de manera más cercana con sus audiencias, controlar sus ganancias y ofrecer experiencias únicas y centradas en el valor que van más allá de la simple creación de contenido.
Tanto si eres un creador en busca de una mejor forma de monetizar como si eres un fan deseoso de mostrar apoyo, Bitcoin ofrece oportunidades que están transformando todo el panorama de las redes sociales. Así que prepárate para ver a más creadores adoptando Bitcoin, NFTs y el poder de las finanzas descentralizadas—este es el futuro de la economía de los creadores y se ve increíblemente brillante.
Para obtener más información sobre las carteras de Bitcoin y su impacto en la economía de los creadores, consulta esta guía completa sobre cómo elegir la mejor cartera para tus necesidades. Si estás interesado en las tendencias más amplias de la economía de los creadores, el Informe de la Economía de los Creadores 2024 de Collabstr es un excelente recurso para obtener más información sobre hacia dónde nos dirigimos a continuación.
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Cómo la escucha social aumenta la defensa del cliente: 6 ejemplos
The saying goes, «The customer is always right.» Truly, the success of your brand relies on their positive feedback. This is why customer advocates, those who passionately support your brand, hold significant value in driving sales. Where can you find these enthusiastic supporters? Hint: Pay attention. We’ll show you how to leverage social listening to enhance customer advocacy, with six inspiring examples. Bonus: Explore the most effective ways to gather insights from your audience, competitors, industry, and favorite brands in our comprehensive guide to advanced social listening. What is customer advocacy? Customer advocacy involves nurturing relationships with your most loyal customers so that they will promote and recommend your brand to others. Why? Because consumers trust the opinions of other consumers more than a brand’s marketing efforts. By turning more customers into advocates, you can increase brand awareness and maintain a positive reputation. The key to achieving this is through social media listening (keep reading). How do social listening and customer advocacy work together? In 2024, social media platforms are primary channels for consumers to share their opinions and influence others. By implementing a social media listening strategy and utilizing the right tools, brands can monitor and analyze relevant conversations such as consumer feedback, brand mentions, competitor references, industry trends, and more. The outcome? Creating products and a customer experience that consumers naturally endorse. And this is just the beginning. Here are several ways in which social listening and customer advocacy intertwine: Uncovering customer and prospect insights Your audience will communicate their needs and desires to you, the key is to listen attentively. Through social listening, you can gather and treat these conversations as real-time customer feedback, ranging from positive to negative to suggestions for improvement. For example, Notion’s social media team acknowledged customer feedback on font sizes and indicated it would be considered for product enhancement. By addressing customer feedback, you can enhance your offering and strengthen relationships with your customers, resulting in mutual benefits. Identifying and engaging brand advocates Imagine social listening as a fast pass at an amusement park, except in this case, it helps you identify individuals who frequently engage with or mention your brand, products, or services. Whether it’s a glowing review or a TikTok video praising your latest product, advanced tools can help you sift through the noise to connect with customer advocates and engage them in meaningful interactions. Brands like Knix utilize user-generated content (UGC) to diversify their feed of marketing posts, showcasing authentic content that serves as a trust signal for potential customers and cultivates a new wave of brand advocates. Tip: If you spot an influencer expressing admiration for your brand, collaborating with individuals who already appreciate your products can lead to authentic and impactful partnerships. Developing customer-centric strategies based on listening insights Social listening not only reveals the volume of customer feedback and pain points but also provides valuable insight into how your existing processes can address these issues effectively. If you notice an influx of feedback or support requests exceeding your team’s capacity, it’s a sign to enhance your customer experience. For instance, tech companies like Slack involve customers in their product development journey, allowing them to provide feedback and suggestions for improvement. Through your social listening findings, you can determine how best to tailor your strategies to align with customer needs, implement feedback mechanisms, and enhance relationship management. By prioritizing customer-centric strategies, you are on the path to becoming a brand that advocates naturally endorse. Easy Social Listening Access brand mentions, trending topics, and sentiment analysis easily. Elevate your social strategy with the insights that matter most. Start free 30-day trial Measuring the reach and sentiment of brand mentions If there’s a sudden shift in brand sentiment, whether positive or negative, your social team will be the first to notice. Social media listening tools like Hootsuite Listening provide enhanced sentiment analysis to reveal how consumers truly feel and the prevalence of those sentiments. Choosing the right tool not only alerts you to changes but also equips you with real-time insights to address the root cause swiftly. How to use social listening to find customer advocates Your existing and potential customer advocates eagerly await to be discovered, listened to, and engaged with through Hootsuite. Even better, every Hootsuite plan offers all the tools you need to begin this journey. Utilize Listening Basics to explore trending hashtags, brands, and events globally, or delve deeper for personalized insights related to your brand. You can monitor discussions about your brand, top competitors, and products with up to two keywords tracking any content within the last seven days. Additionally, Quick Search enables you to analyze key metrics, top themes, and specific results related to your search terms, such as popular posts and sentiment breakdowns. If you’re ready to level up your social listening, our advanced listening features provide sentiment trends over time, influencer identification, audience demographics, and more. Interested in a free demo? Schedule one now. 6 examples of brands using social listening for brand advocacy Curious to see social listening strategies in action? Here are six brands leveraging social media listening to amplify customer advocacy. 1. Marlow Monitoring online conversations related to your brand and industry proves to be a potent marketing technique. For instance, Marlow, a menstrual brand, swooped in to address widespread tampon concerns circulating on the internet. By swiftly reassuring their customers about tampon safety and showcasing positive brand reviews, Marlow effectively showcased their brand and garnered loyal supporters. 2. Grubhub When it comes to customer experience, Grubhub means business. Amidst the pandemic, food delivery became a crucial service, raising concerns about driver safety, hygiene protocols, and pricing. Through social listening, Grubhub proactively sought to understand how they could ensure customer safety, offer cost-effective solutions, and maintain a competitive edge within the market. They also leveraged social listening to transform a meme created from their «Belly Dance» TV ad into a viral sensation, engaging customers and converting negative sentiment into a positive, brand-enhancing experience. 3. Haus Labs Beauty brands face a challenge in showcasing the authenticity of their products amidst filters and professional photoshoots. Haus Labs, Lady Gaga’s brand, breaks the mold by incorporating user-generated content that authentically praises their makeup products. Featuring a macro-influencer’s positive feedback can lead to a genuine, enduring partnership—a strategy worth emulating. 4. HelloFresh HelloFresh exemplifies how social listening can be the secret ingredient for successful brand advocacy. Prior to adopting social listening, the HelloFresh team spent extensive hours manually monitoring data and potentially missing crucial brand mentions that were not directly tagged. By integrating social listening into their strategy, HelloFresh could monitor brand reputation, analyze customer feedback, and evaluate the performance of their marketing initiatives effectively. As a result, HelloFresh identified over 400% more monthly brand mentions, never missing an opportunity to engage with their audience and address their concerns. 5. Spotify Spotify takes social listening seriously, dedicating an entire account and website to address customer concerns and queries. By actively monitoring tagged and untagged mentions, Spotify ensures that they can provide timely support to their users and maintain a positive brand image. 6. Cargolux When Cargolux Airlines embarked on a unique mission to transport beluga whales from China to Iceland alongside Sea Life Trust, they used social listening to measure the campaign’s impact. As a result, Cargolux observed a 20% increase in global brand mentions, tailored their messaging based on feedback for maximum engagement, and experienced a 42% spike in mentions in their target market, the UK. By staying attuned to the social media buzz and actively engaging with their audience, Cargolux maximized the impact of their unique campaign, driving brand advocacy and awareness. In summary, to become a brand that customers enthusiastically endorse, you must demonstrate a deep understanding of their needs. This leads to establishing strong relationships, meeting their expectations, and becoming their preferred brand. Luckily, you now have the tools and insights to embark on your social listening journey and nurture a loyal base of customer advocates. Your final task? Uncover unique insights that propel your brand forward with Hootsuite Listening. Start managing all your social profiles in one place with a free 30-day trial. Enhance your social media strategy with Hootsuite, the all-in-one social media tool. Stay ahead, grow your presence, and outshine the competition.
Cómo estoy gestionando mi ansiedad y depresión (y por qué estoy hablando de ello) – Amy Porterfield
Listen on… Taking control of your mental health, finding the resources that are just right for you, and being the best entrepreneur you can be! My friend, this episode might be the most vulnerable and emotional I’ve ever shared – but it’s also one of the most important Today, I’m opening up about a topic incredibly close to my heart: mental health.
Depression and anxiety have been part of my journey for most of my life, and at times, they’ve crept into my business, holding me back from being the entrepreneur I know I can be. But I can proudly say that at this moment, I’m doing a million times better than ever before! And it’s mainly due to the game-changing strategies I’m sharing with you today.
If you’ve ever felt like you’re the only one struggling to keep it together, trust me – you’re not alone. In this episode, I want to empower you to take control of your mental health! From therapy to leaning on my fantastic support system, to a surprising medical treatment that completely changed my life – I think it’s time to start openly talking about our mental health! So, whether you’ve felt hindered by depression and anxiety or you’re just curious about how I stay upbeat while running my business, this one’s for you.
Today, I discuss: (2:17) Why I’m actually opening up about my depression and anxiety (4:38) My long-term struggle with depression, starting from high school
(8:38) How therapy, life-coaching, and the support of my inner circle has significantly helped me (10:28) The importance of physical fitness throughout a mental health journey (12:23) Tips for using journaling and meditation to manage stress (13:04) The medical treatment that completely changed my life (21:01) A reminder to always unapologetically do what is best for you and your business Listen in and remember to be kind to yourself and always do what’s best for you! Click here to listen!
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Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now! !function(f, b, e, v, n, t, s) {if(f.fbq) return; n = f.fbq = function() { n.callMethod ? n.callMethod.apply(n, arguments) : n.queue.push(arguments);}; if(!f._fbq) f._fbq = n; n.push = n; n.loaded = !0; n.version = ‘2.0’; n.queue = []; t = b.createElement(e); t.async = !0; t.src = v; s = b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t, s);} (window, document, ‘script’, ‘https://connect.facebook.net/en_US/fbevents.js’); fbq(‘init’, ‘397525423930890’); fbq(‘track’, ‘PageView’); !function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments);};if(!f._fbq) f._fbq=n; n.push=n; n.loaded=!0; n.version=’2.0′; n.queue=[]; t=b.createElement(e); t.async=!0; t.src=v; s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s);}(window, document,’script’,’https://connect.facebook.net/en_US/fbevents.js?v=next’); !function(f, b, e, v, n, t, s)
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Empieza pequeño: Cómo 50 suscriptores de correo electrónico pueden cambiar tu negocio HOY – Amy Porterfield.
Listen on… Building your email list from the ground up to scale your online business to new heights with Sara Mayer.: Ready to have a 10,000 subscriber year? Register for my FREE email marketing workshop today! Raise your hand if you’ve ever worried about annoying your email list with too many marketing emails. Trust me, we’ve ALL been there! It’s such a common challenge for new business owners, my friend. But once you understand just how valuable email marketing really is, you’ll never think twice about hitting “send” again! To help guide you through the ins and outs of email marketing, I’ve invited the fabulous Sara Mayer. Sara is a productivity consultant who grew her list of just 50 subscribers into a thriving community of over 10,000 engaged fans. And she’s here to share all her best strategies for turning your emails into a powerful tool that people can’t wait to open! Sara also dives into the lead magnet that skyrocketed her list, shares how she stays in tune with her audience’s needs, and reveals the brilliant high-touch marketing strategy that keeps her connected with each and every subscriber. Plus, Sara offers her top tips for leaving corporate life behind and diving into entrepreneurship – spoiler: it’s all about getting scrappy and staying laser-focused! Today, we discuss: (3:15) Why Sara left corporate America to run her online business (7:51) How to know when it’s time to build your email list (11:57) Tips and actionable strategies for starting to grow your email list (20:42) The importance of getting scrappy as a new entrepreneur (24:14) The incredible lead magnets Sara has used in her email marketing (26:43) Shifting your mindset to overcome the fear of “annoying” your email list (30:39) How to make sure your emails are providing actual value to your list (33:33) Behind the scenes of the top trends in email marketing (39:02) Why you need to take your email marketing seriously (and enjoy it!) Click here to listen! Rate, Review, & Follow on Apple Podcasts “I love Amy and Online Marketing Made Easy.” <– If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Cómo Corona encontró el éxito con YouTube Shorts
Corona, una cerveza mexicana propiedad a nivel mundial por Anheuser-Busch InBev (AB InBev), se apartó de su estrategia tradicional de video de larga duración para enfocarse en contenido de corta duración para un esfuerzo regional reciente. La campaña de YouTube fue diseñada para llamar la atención sobre la etapa en Ciudad del Cabo, Sudáfrica, del Sunsets Festival World Tour de la marca, logrando en última instancia una tasa de finalización de video del 21.2% y obteniendo 1.3 millones de vistas, según un estudio de caso publicado por Google. El esfuerzo también generó 5.1 millones de impresiones en un mes para la marca, que es gestionada por Constellation Brands en los EE. UU. La campaña fue desarrollada con iProspect Sudáfrica, una agencia socia de Dentsu, para impulsar el conocimiento del festival y de la marca Corona, así como promover la venta de boletos. Las pruebas revelaron que el contenido de corta duración podría ayudar a impulsar el interés. Se eligió YouTube Shorts porque permitía tanto el marketing de alcohol como el contenido deslizable. YouTube Shorts es la respuesta de Google a TikTok, que ha explotado en popularidad, especialmente entre los usuarios más jóvenes. Mientras que TikTok continúa dominando las tasas de participación, YouTube Shorts ha ganado lentamente influencia en los últimos dos años. La campaña de Corona también incluyó anuncios bumper y anuncios TrueView, con Dentsu Performance encargado de implementar los tipos de anuncios adecuados en los puntos apropiados del viaje del consumidor. Se utilizaron anuncios bumper de seis segundos para impulsar el conocimiento, los anuncios TrueView dieron a los consumidores una mejor vista del festival y los Shorts se utilizaron para impulsar la venta de boletos. La creatividad se centró en correlacionar a Corona con el atardecer y utilizó colores suaves y otros elementos visuales. La música relajante tenía la intención de crear un sentido de comunidad y unión. Además, el material presentaba a algunos de los artistas más populares de Sudáfrica, incluyendo a Majozi, Good Luck, Msaki y Sun-El Musician. Recientemente, YouTube facilitó la evaluación de la efectividad de los anuncios para impulsar las visitas al sitio web. A principios de septiembre, la plataforma de video agregó un objetivo de visita al sitio web en YouTube Studio. El objetivo está disponible en Shorts, en el feed principal y en anuncios in-stream. Antes de eso, YouTube permitió a los anunciantes colocar sus campañas junto a Shorts de alto rendimiento. El contenido de corta duración en la plataforma es visto por 2 mil millones de usuarios cada mes.
Ingresos en línea improbables: Cómo puedes convertir cualquier habilidad en un curso digital con la Dra. Sonia Chopra – Amy Porterfield
Listen on… Building a thriving online business with your existing skill set, opening the doors to massive opportunity, and working less while making more.
The doors to Digital Course Academy are officially OPEN! Learn more at amyporterfield.com/dca If you’ve been tuning in for a while, you’ve heard me say action creates clarity. What if I told you that action creates opportunity, too? It’s true! But you can’t discover the incredible possibilities until you take that first step. Lucky for you, that game-changing digital course idea is already in your skill set! Today, I’m so excited to introduce you to my amazing guest, Dr. Sonia Chopra. She’s a perfect example of how to turn your existing skills into a thriving online business. As a trailblazing endodontist, Dr. Chopra spotted a crucial gap in dental education and applied it to a brilliant digital course. You’ll hear how she launched her first course, E-School, with zero experience in online marketing – and still managed to bring in an impressive $75,000! And that was just the beginning, my friend. Dr. Chopra’s journey of growth, overcoming challenges, and uncovering massive opportunities will leave you feeling inspired and empowered to take action TODAY, no matter where you are in your online business journey! In this episode, we discuss: (5:31) How Dr. Chopra found a gap in her industry and built her digital course to fill it (12:55) Advice for working less and making more money (17:06) Strategies for building your digital course around a busy schedule (23:42) Dr. Chopra’s initial doubts/challenges and the ways she overcame them (27:08) Why it’s so crucial to nurture a solid email list (34:02) Proof you can turn any skill into a digital course Listen in because the opportunity of a lifetime could be waiting for you on the other side of your first digital course launch! Click here to listen!
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Cómo Relanzar Puede Simplificar Tu Negocio (¡y Aumentar Tus Ingresos!) – Amy Porterfield
Listen on… Relaunching the same digital course over and over, generating consistent revenue, and scaling your business without the overwhelm or burnout. Save your seat at my FREE live masterclass: 5 No Fuss Steps To Creating a Profitable Digital Course From Scratch! I’ll be honest – when I first launched Digital Course Academy in 2019, it was a massive project! But, I knew I was creating an asset I could relaunch time and time again and generating consistent income all while helping my students achieve their dreams. Flash forward to 2024, and that very same course has brought in over $100 million in revenue through consistent relaunches year after year! If the thought of creating or launching a digital course feels overwhelming , or you’re curious about scaling your business without constantly reinventing the wheel , my friend, this episode is for you! I share my game-changing, streamlined, and proven relaunch strategy to help you grow your business and transform your students’ lives without ANY burnout. I walk you through the power of a relaunch and share the mistakes I’ve made along the way so you can avoid them. Plus, I reveal some never-before-shared launch numbers and expert insights into the 3 essential tools that make my strategy so effective. Today, you’ll hear about: (8:41) A behind-the-scenes look at the evolution of Digital Course Academy (19:05) The massive benefits of staying committed to a course (27:15) How my students saw incredible success through relaunching (30:59) Tips for improving your course through your relaunch (36:57) The 3 essential tools for effectively implementing the relaunch strategy (42:58) Why you absolutely NEED a course update document Listen in and get ready to unlock the freedom that comes with smart, strategic relaunching! Click here to listen! Rate, Review, & Follow on Apple Podcasts «I love Amy and Online Marketing Made Easy.» <– If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select «Write a Review.» Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now! !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version=’2.0′; n.queue=[]; t=b.createElement(e); t.async=!0; t.src=v; s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,’script’, ‘https://connect.facebook.net/en_US/fbevents.js’); fbq(‘init’, ‘397525423930890’); fbq(‘track’, ‘PageView’); !function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version=’2.0′; n.queue=[]; t=b.createElement(e); t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)}(window, document,’script’,’https://connect.facebook.net/en_US/fbevents.js?v=next’); !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version=’2.0′; n.queue=[]; t=b.createElement(e); t.async=!0; t.src=v; s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,’script’, ‘https://connect.facebook.net/en_US/fbevents.js’); fbq(‘init’, ‘397525423930890’); fbq(‘track’, ‘PageView’);
Guía de cómo para esta Estrategia de Marketing Secreta
rewrite I have talked about podcasting in the past, and how this oft-overlooked marketing strategy is one that should not be ignored. Podcast guesting, however, is perhaps even less discussed, but can be an extremely valuable tool in your marketing arsenal. Like guest blogging, and other tactics, podcast guesting is a great way to reach your target audience and someone else’s target audience, to increase the number of potential customers you are reaching. Think of it this way: when you see a new podcast episode pop up from a source that you love or trust, what is your immediate reaction? Excitement? Intrigue? Acting as a guest on podcasts allows you to take part in that spike of excitement, even as a stranger to the audience in question. I have put together a definitive guide on how to begin your own podcast outreach efforts, how to identify your ideal customers and audience, and how to go about securing guest spots. First, though, let’s take a close look at what podcast guesting is, and why it is valuable. What is Podcast Guesting? Podcast guesting is appearing as a guest on someone else’s podcast to share your own expertise. This can be done between business owners, influencers, or even thought leaders, and can be a great way to expand reach and continually build authority. This is not the place to share your life story; instead, it is the place to tap into an established audience in your niche and demonstrate your value. This is why I refer to it as a type of influencer marketing: you are wielding your influence! My own support and encouragement regarding guest podcasting comes from my experiences guesting on more than 100 podcasts following the launch of my book, The Age of Influence. During this time, I found that a guest interview was a great way to get my name and my work out there, while establishing my place as an authority in my field. Benefits of Being a Podcast Guest Source A guest appearance on a podcast is a great way to increase your reach, as I’ve discussed, but there are some key benefits of being a guest on a podcast. I have put together the most significant benefits below, to demonstrate why you, too, may want to consider reaching out to be a potential guest on your favorite or most respected podcasts. Expand Your Reach and Grow Your Audience By going onto another person’s podcast, you are leveraging that podcast’s existing listener base. This allows you to increase your reach and expose your work to new potential followers, subscribers, and customers, while relying on “borrowed credibility,” or an association with a respected or valued podcast. Podcasts can function as evergreen content that can continue to bring in new listeners over time, and subsequently bring in new customers. Establish Your Authority and Credibility Podcast interview guests do best to establish their authority and credibility by actively showcasing their expertise on relevant topics within their niche. To make sure that you are not merely another noise in the crowd, position yourself as a thought leader in your industry, and build trust with the podcast’s audience. Any good podcast guesting strategy involves establishing your credentials or experience, so make sure you include those in your notes. Guesting can also help you gain social proof. When your host brings you in as a potential podcast guest, they are essentially endorsing you and your views. Listener feedback and host endorsements can go a long way in establishing your credibility in your industry. Drive Traffic and Conversions Podcasts can also be great to effectively drive traffic and conversions by promoting your website or your products and services during the episode. Lead magnets and exclusive resources can help compel your ideal audience to actually seek you out and convert to future customers. You can also forge authentic connections on podcasts by encouraging listeners to connect with you on social media. You can encourage via calls-to-action, or challenges, but however you go about it, make sure you are clearly guiding listeners to your offerings–and make sure your host has everything they need to do the same. How to Find the Right Podcasts to Guest On I have stressed the value of including podcast guesting in your marketing efforts, but I would be remiss to not also mention how to go about finding podcasts that will align well with your goals and growth needs. 3 simple steps can be used to find the best podcasts for you. Research Relevant Podcasts in Your Industry Research as best you can! use podcast directories like Apple Podcasts and Spotify. If you want to gain more insight, use a podcast directory rankings aggregator like Chartable (a service I highly recommend). As you search for podcasts, focus on keywords related to your niche or involving your expertise. Once you have found a list of podcasts with those keywords, analyze the podcast descriptions, titles of previous episodes, and different guest lineups they have brought on in the past. Note rankings, ratings, and reviews to effectively gauge popularity and determine how useful the podcast will be for your unique podcast guesting strategy. Evaluate Podcast Quality and Relevance There are millions of podcasts out there, but once you have narrowed down your search, you can listen to a few episodes to evaluate the audio quality and production value. Podcasts that are filled with static, or lag behind or are unevenly mixed can be more distracting than useful, and actually prove detrimental. As you listen for quality, make sure that the content also aligns with your brand and message. Check the publishing frequently and consistency, as there are many podcasts that are dormant but still rank highly. Finally, evaluate audience engagement by combing through comments and social media channels. Prioritize Podcasts with Engaged Audiences Your ideal audience is an engaged one. Select podcasts that have active listener communities, whether that comes in the form of reviews, comments, or social media engagement. An engaged audience is far more likely to answer your calls to action after your guest episode has concluded, so make sure you prioritize podcasts with a strong social media presence. You can determine whether or not the podcast has a strong social media presence by looking at their engagement and whether they are publishing shortform videos across their social media platforms (like i am), and taking advantage of email lists. Crafting Your Podcast Pitch You know the why and the basics of your search–now let’s go over how to create the perfect initial pitch to reach out to your preferred podcasts and make a splash. To do this, focus on personalizing your outreach, highlighting your value proposition, and providing markers of your social proof and credibility. Personalize Your Outreach Personalize your outreach by first addressing the host by name, and referring back to their podcast through an episode, a topic, or even through successes. Make it clear that you are familiar with their content and their audience, and highlight any mutual connections you may have, or any shared interests linking the two of you. Tailor your pitch to align with the podcast’s theme and style to stand out in a crowd of potential guests. Highlight Your Unique Value Proposition Your value proposition is a unique one, so make sure that you are approaching your pitches that way. Clearly identify what makes you an expert in your field, and suggest specific topic ideas that may resonate with the host’s listeners. Emphasize the value and different insights you can bring to their audience, and include any accomplishments, accolades, or social proof you have that is relevant to the podcast itself, or the host. Provide Social Proof and Credibility Markers Social proof can come in the form of previous podcast appearances and speaking engagements. Sharing links to your website, your blog, and any published work can further solidify your credibility. Include testimonials and endorsements you may have received from industry leaders, and make sure you link to and highlight your social media following and levels of engagement you experience. Further Reading: A Complete Guide to Creating a Great Podcast Website Preparing for Your Podcast Interview Congratulations: you’ve secured your interviews! As you prepare, make sure you have the basics in place; namely, a proper external microphone and video camera to maintain a high quality of both audio and visual connection. I, personally, recommend the Shure MV-7 microphone and Logitech Brio camera, and use it for my podcast set up. Once you have your basic set up put together, research your host, define your talking points, and gather any supporting materials and resources you may need. I will go into greater detail regarding each of these below. Research the Podcast and Host Listen to several episodes to make sure you understand the style and format of the podcast. Take notes on your host’s approach to interviewing, and the most common questions they use. Try to identify any recurring themes or topics covered in previous episodes, and familiarize yourself with the host’s background and expertise to navigate the conversation with ease. Further Reading: 19 Best Podcast Tips for Launching and Growing Your Show Define Your Key Talking Points Define your key talking points by identifying the main messages you want to cover and convey during your interview. After you have determined the questions you are anticipating, prepare concise and compelling answers to those questions, along with engaging stories and examples to help illustrate both your points and the questions being asked of you. Finally, don’t be afraid to practice delivering your key messages. Speaking with clarity and confidence can be difficult; having some practice under your belt can help you feel more sure of yourself as you navigate your guest interview. Gather Supporting Materials and Resources Once you have your talking points, make sure you support them with any relevant statistics, case studies, and research you need to back up your claims. Prepare a list of key takeaways and action steps, along with the resources to take action. A lead magnet and exclusive resource can also be included in this section, along with links to your website, social media profiles, and any resources you mentioned in your interview. Further Reading: The 27 Leading Podcasting Tools to Help You Launch or Grow Your Podcast Delivering a Memorable Podcast Interview You have your guest pitch, and your guest podcast lined up. Now comes the challenge: the interview itself. The ideal guest follows the basic formula I have laid out below: Start Strong and Engage the Audience Your interview is a reflection of your host, so make sure you open with a compelling hook or story to capture attention and demonstrate your value. Express gratitude to and excitement for the host, illustrating how much you have been looking forward to the conversation. From there, introduce yourself! Give your background, unique perspective, and expertise clearly, without leaving any wiggle room for confusion or interpretation. Set the stage for the conversation, including the value and insights you’ll be sharing. Provide Actionable Insights and Value In your interview, share practical tips, strategies, and real-world examples. You are on the podcast to demonstrate your value and help your audience, so break down any complex topics into bite-sized, digestible pieces. Play both sides, as well, to circumvent any challenges: offer a unique perspective and then follow up with contrarian views and responses. Emphasize your key takeaways and deliver action steps for your listeners. Engage in Natural Conversation A podcast interview is an interview, but it is also a conversation, with the same give and take required of a normal conversation. Listen actively throughout, and build upon the host’s questions and comments as you move through your own takeaways. Embrace moments of humor or lightheartedness as you talk, and don’t be afraid to laugh! People like to hear that you are human, even as you speak with authority. Allow for organic flow as you speak. While it is wise to have a series of bullet points you want to go over, avoid sounding scripted or stilted; your notes should be a jumping-off point or reference, rather than a rigid script to follow to the letter. Source Now that your guest slot has been finished and recorded, it is time to promote your work! Your host is likely to promote your guest episode on their social channels, but it is important to make sure that you are promoting your work, as well! The following promotion efforts should be adequate to get the word out about your guest episode. Share Across Your Social Media Channels Your social channels are a great place to share your episode title and the bulk of what you discuss. Announce the upcoming episode across your social media profiles, along with engaging visuals or audiograms to help generate interest. Tag the podcast itself and its host in your posts, and encourage your followers to both listen in and share their thoughts. Further Reading: 21 Marketing Podcasts to Inspire You in 2024 Leverage Your Email List and Newsletter Your email list and newsletter are also great ways to get your podcast guest booking out there. Notify all of your email subscribers about your podcast appearance, whether that means slipping it into an existing scheduled email, or sending out an email of its own. Include a direct link to the episode for easy access, and the date and time of its debut. You can convey far more in an email than you can in a social post, so feel free to highlight the key topics covered in the episode and why your audience will find the episode valuable. Encourage your subscribers to provide feedback for the episode, and pose any follow-up questions they may have after tuning in. Maximizing the Long-term Impact of Podcast Guesting It may seem like a short-term marketing strategy, but podcasts are frequently evergreen content machines, with people going back and references previous episodes on a regular basis. you can maximize the long-term impact of guesting on a podcast, by repurposing interview content and seeking out any additional podcast opportunities–especially if you connected with your host and audience well enough to go back for a second interview! Repurpose Your Interview Content Take special care to always ask the podcast host if repurposing content is appropriate or acceptable, if repurposing has not been discussed beforehand. Some hosts, like myself, send the original videos to guests and encourage them to repurpose, but others do not, so always make sure you and your host are on the same page before repurposing content. Once you are sure you are free to do so, transcribe the podcast audio and create a blog post or article with the interview, taking time to extract key quotes and soundbites to either use within those long-form pieces or as part of your social media strategy. Infographics and other visual aids can further break down the contents of your interview, and go over the topics discussed. Video versions can also be posted on YouTube and other visual platforms to offer something for everyone; after all, some people prefer visuals to simple listening. Further Reading: 15 Free Podcast Transcript Generators to Use for Your Next Episode Seek Out Additional Podcast Opportunities Leverage your successful podcast appearance to pitch a guest spot to other relevant podcasts. If you are able, consider asking for a referral or introduction from the host to other podcast hosts within your shared network. This can significantly lessen the amount of legwork required to set up a string of podcasts on which to appear. As you continue moving through podcasting appearances, research and pursue new podcast guesting opportunities, with the ultimate goal of establishing yourself as a sought-after expert and valuable guest. While you do want to benefit from your conversation with the podcast host, you want your host to also experience a bump in engagement or interest, an increase in influence or authority, and the possibility of increased followers. Next Steps Podcast guesting can be a truly valuable part of your marketing strategy, but accurate research is key. Begin your podcast guesting journey by thoroughly researching podcasts in your niche, and reaching out to potential podcasters for an interview or a guest spot. If they are an expert or published author in a niche involving digital marketing in any form, let them know that they should also consider guesting on my own Your Digital Marketing Coach podcast! Have you appeared as a guest on a podcast? Let me know your experiences in the comments! Actionable advice for your digital / content / influencer / social media marketing. Join 13,000+ smart professionals who subscribe to my regular updates. in spanish
Abrumarse es costoso: Cómo dejar de pagar el precio y FINALMENTE iniciar tu curso digital – Amy Porterfield
Listen on… Combating overwhelm, taking imperfect action, and making actual progress towards your goals. Imagine you have a great idea for a digital course. You’re thrilled, you’re motivated, and then… overwhelming feelings kick in. Suddenly, you’re trapped in an endless cycle of planning, researching, and doubting yourself until it all becomes overwhelming. Sound familiar? Well, I understand the feeling! And in this episode, I reveal how this pattern is actually causing you to lose money – real dollars! I guide you through what I call “opportunity cost math,” and trust me, these numbers will make you think twice. If you’re like me, you’re also a huge perfectionist, so overwhelm is all too common. But today, I share 5 practical strategies you can implement to break free from overwhelm and start taking action right now. These are the exact habits that have transformed my life and the lives of my students! Every day you spend overwhelmed and not making progress towards your goals is a day that you’re not growing in your business. But trust me, after this episode, you’ll be inspired to finally launch that digital course you’ve been hesitating on! In this episode, I discuss: (2:25) The harsh reality of perfectionism (5:52) Understanding the opportunity cost of overwhelm (10:49) Why you always need to take imperfect action in your business (and in your personal life!) (13:09) Simple strategies for combating overwhelm (20:15) How you can move one step closer to success today Tune in and stop allowing overwhelm to hinder your progress and start witnessing real results in your business! Turn those digital course aspirations into a reality today. Click here to listen! Rate, Review, & Follow on Apple Podcasts “I love Amy and Online Marketing Made Easy.” <– If that sounds like you, please consider rating and reviewing my show! This helps me support more individuals — just like you — move towards the online life and business they aspire to. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, be sure to share what you enjoyed most about the episode! Also, if you haven’t already, follow the podcast. I’m releasing several bonus episodes, and if you’re not following, you might miss out. Start following now!
¿Cómo Funciona Shopify? La Guía Completa para Principiantes
As e-commerce continues to grow in popularity, there are now numerous platforms available for buying and selling goods. In the past, people often relied on platforms like eBay or Amazon to reach customers due to the technical expertise required to run a website. However, with the advancement of content management systems (CMS), such as Shopify, individuals now have more options for creating and managing their own online shops. Shopify, founded in 2006 by shop owners looking for better e-commerce solutions, is a comprehensive CMS focused on online selling. It allows site owners to manage content, organize information, and facilitate smooth navigation for both owners and visitors. With features like plugins and an API, Shopify has evolved from a basic CMS to a sophisticated platform that can be used to run an entire website or even sell on other platforms like Amazon. The payment processor Shop Pay is a built-in subsidiary of Shopify, making it a one-stop solution for inventory, shipping, and payments. Setting up an online store with Shopify involves selecting a plan based on the features you need. Shopify offers different plans, ranging from Starter for social media selling to Plus for large-scale businesses. Each plan comes with various features, such as global selling capacity, inventory management, and advanced analytics. Additionally, Shopify provides options for custom domains and premium themes to enhance brand identity and user experience. While Shopify themes provide basic features, additional functionalities can be added through the Shopify App Store. Popular apps include Shopify Payments, email marketing tools, and social media integrations. Businesses can customize their online stores with these apps to enhance functionality and user engagement. Overall, Shopify offers a user-friendly solution for individuals looking to start and manage their own online business. With its customizable features, easy setup process, and comprehensive support, Shopify is a top choice for anyone wanting to sell products or services online.